Motivated by shared experiences with a friend in real estate and navigating the challenges of divorce, they envisioned the opportunity to assist others facing similar situations. Collaborating with a lender offering a divorce designation class for Realtors, they delved into this specialized niche. In a short time, however, Juli recognized the lengthy nature of this niche’s sales cycle.
Also, recognizing that court rulings occasionally influenced the selection of a Realtor, she chose to adopt a more organic approach to her business, thereby diversifying her clientele. Juli continues to support those undergoing divorce, albeit with a shift in focus. While real estate discussions remain part of the dialogue, the primary objective is to be a resource during this difficult time.
PROOF Juli
K O VAT S
Juli started her real estate career with Keller Williams but found a better fit with a local Boulder company, 8z Real Estate. Recognizing the importance of relationship-based selling, Juli thrived in an environment that prioritized service and genuine connections with clients. She was with 8z for seven years before joining LIV Sotheby’s International Realty, where she continues to excel and thrive in an environment that also focuses on relationship-based sales. valuable lessons, emphasizing the importance of assuring clients that you possess the expertise to handle their “This approach to conducting business aligned concerns and have their best interests at heart. The better with my values and identity.” Regarding key takeaway was conveying a skills acquired over the past sense of reassurance to clients, years, Juli states, “This has letting them know, “I’ve got you been an interesting year. MY BACKGROUND IN covered,” and instilling peace of Initially, I expressed the need ECONOMICS HAS PROVEN mind by demonstrating compefor greater market balance, a tence and understanding in the sentiment I still believe holds INVALUABLE, Realtor role. true. However, the market seemed to take a different FOCUSING ON UNDERSTANDING When guiding a novice agent, trajectory. My background in THE INTRICACIES OF SUPPLY Juli emphasizes the potentially economics has proven invaluintimidating nature of the real able, focusing on understandAND DEMAND, MARKET TRENDS, estate business, particularly in a ing the intricacies of supply AND THE FACTORS INFLUENCING town like Boulder. She underand demand, market trends, scores the importance of avoidand the factors influencing POTENTIAL BUYERS’ HESITATIONS. ing intimidation and encourages potential buyers’ hesitations. new agents to systemize their Staying informed about the approach. Instead of relying economy and market developheavily on memorized scripts, Juli advocates for a ments has been crucial.” focus on educating oneself, gaining extensive knowledge, and fostering genuine relationships. The key, accordRegarding mentorship, Juli highlights a mentor, Brigitte ing to her, lies in adopting the right mindset and genuinely Furst, an experienced professional in the field. Furst, aiming to serve and assist people. a confident and assertive local colleague, imparted
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