Next Generation Haircare
Next Generation Haircare
Through collaboration between top scientists and hair professionals, we’ve completely reinvented our haircare range. The result? Personalized routines for all hair and scalp needs, powered by nature and perfected by science. Each formula delivers instant results with proven performance, visible transformations and luxurious textures and fragrances.
This is haircare, redefined. This is next generation haircare.
Hyper-performing formulas for instant results
Powered by cutting-edge ingredients and innovative technologies, our renewed haircare blends nature and science for high-impact results. Every formula is rigorously tested and backed by proven claims.
Personalized routines for every hair and scalp need
With 36 products spanning across 12 targeted routines, you can create deeply personalized experiences for all hair and scalp types. When we say we have something for everyone, we truly mean it.
Haircare meets high perfumery
From the misty depth of forests to the crisp breath of ocean air and the soft bloom of rare flowers, every fragrance transforms your daily routine into a refined sensory escape. This is more than haircare. It’s a journey through scent.
An iconic bottle, reimagined
A tribute to founder and pharmacist Jan Keune, the iconic white Keune Care bottle blends heritage with forward-thinking innovation. Its clean, apothecary-inspired design reflects our roots.
Thicker, fuller hair –clinically proven in 60 days*
Discover Long & Strong, the latest innovation in our fully reinvented haircare range. Designed to nourish the scalp, strengthen strands, and support natural hair growth. This advanced formula reduces breakage and boosts density, revealing visibly thicker, healthier-looking hair.
Who it’s for
This range is created for anyone struggling to grow hair or interested in growing longer, healthier and stronger hair.
The range
Our new long and strong range includes a strengthening shampoo, strengthening conditioner, densifying leave-in treatment and a powerful Biomimetic Peptide Super Serum.
The proof
→ 94% of the research participants presented a reduction in hair loss after 60 days* → 94% of the research participants presented an increase in the density of new hair strands after 60 days* → Up to 76% more shine**
→ Hair is stronger***
The benefits
→ Strengthens the hair by infusing it with proteins and peptides
→ Stimulates and supports natural hair growth
→ Reduces and slows down hair loss and shedding
→ Hair feels fuller, longer, and stronger
Discover the routines
Vitality & Radiance
Care Launch Intro Offers
Blending breakthrough science with nature’s finest ingredients, our newly updated Care line delivers targeted solutions and personalized results for every hair and scalp type— empowering you to create tailored routines that elevate every appointment.
Studio Intro
For a limited time, purchase a select assortment of Care products, curated for studio partners, at a 33% savings, plus our free Studio Merchandising Kit.
Featuring: Long & Strong, Color Brillianz, Silver Savior, Vital Nutrition, Velvet Smooth 2 Phases Spray
Studio Plus Intro
For Studio’s that want more! For a limited time, get an exclusive assortment of Care products plus free backbar liters and our Studio Plus Merchandising Kit, for a total savings of 41%.
Featuring: Long & Strong, Color Brillianz, Silver Savior, Vital Nutrition, Velvet Smooth, Radiant Gloss
Salon Intro
For a limited time, purchase (2) two of each Care products and get (1) one free, plus backbar liters, travel sizes of our fan favorite 2 Phases Spray, and our Salon Merchandising Kit. A 52% savings. Featuring all 12 Care ranges.
Our Care Education goes far beyond product knowledge - you’ll master hair diagnosis, customized treatment rituals, and in-salon services that elevate both hair health and client retention.
Learn even more! Check out our Custom Care Solutions Education offerings in 2026.
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Long & Strong Launch Offers
Introducing Long & Strong, the newest addition to our Care line. Designed with advanced science and nature’s finest ingredients, Long & Strong supports natural growth while reinforcing fragile lengths and reducing breakage. Bring our new Long & Strong range into your salon with our exclusive stylist or salon launch promotion*.
Care Long & Strong Launch Intro
Purchase (4) four of each Long & Strong retail product and receive liters, pumps, travel and a Salon Merchandising Kit for free! A 34% savings.
Care Long & Strong Stylist Kit
Purchase (1) one of each Long & Strong retail product packaged in our exclusive Long & Strong box–perfect for merchandising on your shelves or for a gifting opportunity!
KEUNE ADVANCED ACADEMY
Where Passion Becomes Mastery. Where Stylists Become Artists.
We’re opening the doors to six exclusive 2-day advanced sessions at our 2026 Host Academy spaces. These are not just classes. They’re immersive, high-impact journeys designed to challenge, inspire, and elevate every part of your craft led by our Keune Academy Trainer Team and global guest artists.
Scan or click QR code to register for 2026 Keune Academy.
These sessions will sell out—and early access is the only way to secure yourseat. Don’t wait for inspiration to find you. Step into the next level of your career. Keune Academy 2026. Be there—and be transformed.
March 8-9
The Texture Equation
Color & cut synergy on curls and coils
→ Location: Scottsdale, AZ
Push past hesitation. Step into textured-hair mastery.
This isn’t your average curl class—it’s a deep dive into the artistry and science of working with curls and coils, where color and cut come together to create balance, movement, and impact.
The Texture Equation is a two-day Keune Academy experience for stylists ready to elevate confidence across all curl patterns. From live model transformations to mannequin practice, you’ll learn to approach textured hair with strategy and artistry—delivering results that are both intentional and unforgettable.
May 3-4
Color Master 2.0
Discovery & diagnosis
→ Location: Atlanta, GA
Push past theory. Step into real-time mastery.
This isn’t your average color class—it’s an immersive, problem-solving journey into the real challenges colorists face behind the chair.
Color Master 2.0 is an intensive two-day workshop built for advanced stylists ready to sharpen their skills and strengthen their confidence under pressure. From live model demonstrations to mannequin challenges, you’ll collaborate with Keune Experts to diagnose, design, and deliver solutions that work.
June 21–22
Dimension Reimagined
Strategic foil & placement theory
→ Location: Chicago, IL
Foiling is no longer routine—it’s design.
Dimension Reimagined is a two-day Keune Academy workshop built for advanced colorists ready to leave default placements behind and create dimensional services that are intentional, flattering, and profitable.
July 19–20
The Power of Placement
Haircutting & finishing for maximum color impact
→ Location: Montreal, Québec, Canada
Color and cut aren’t separate—they’re partners. And when you design them together, the results are unforgettable.
The Power of Placement is a two-day Keune Academy workshop created for stylists who want to unlock the synergy between haircutting and color. This is where technical precision meets artistic collaboration, giving you the tools to make every cut and color more purposeful for your client.
August 23–24
Signature Blondes
From raw canvas to refined finish
→ Location: Atlanta, GA
Blonding is one of the most in-demand—and most challenging—services in the salon.
Clients expect brilliance, health, longevity, and a flawless cut to match. Signature Blondes is designed to give you the systems, strategies, and artistry to deliver all of it—every time.
This two-day Keune Academy workshop takes you through the complete blonde journey—from consultation and formulation to application, cutting, toning, and polished finishing. You’ll learn to analyze canvas condition, plan tonal destinations, and design cuts that enhance dimension and reflect your blonding work beautifully.
October 4–5
Red Revival
The art of formulating for fire
→ Location: Scottsdale, AZ
Reds demand respect. They’re bold, fiery, and unforgettable—but they can also be the trickiest tones to master.
Red Revival is a two-day Keune Academy experience built for stylists who want to embrace the challenge, deepen their artistry, and make all shades of red their signature.
Scan or click QR code to learn more about Keune Education.
JOIN OUR EDUCATION TEAM
Are you ready to inspire, educate, and make a difference in the salon world?
If you’re passionate about sharing your skills, obsessed with Keune, and eager to help others succeed, this is YOUR moment. We’re looking for dynamic, engaging educators to represent our brand and bring Keune’s expertise to salons, distributors, and stylists everywhere.
→ View our Education team video on YouTube @keune_northamerica Virtual meet & greet
You’ll get to:
→ Empower fellow professionals with your knowledge
→ Represent a globally respected brand you love
→ Shape the success of salons in your region and beyond
Requirements to Apply:
→ A valid stylist license with at least 2 years of professional experience
→ At least 1 year of hands-on Keune Color and Haircare use
→ You regularly use and promote Keune products in your salon
Two dates. One amazing opportunity.
Pick the session that works best for you—and let’s start your journey as a Keune Educator in 2026!
→ Monday, February 2, 2026 | 4:00 – 5:00 PM EST
Scan or click the QR code to register
→ Monday, June 29, 2026 | 4:00 – 5:00 PM EST
Scan or click the QR code to register
Have questions? Email Education@Keune.com.
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@KeuneHaircosmetics
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@Keune_NorthAmerica