SEMI COLOR 2025
THE CONCEPT Semi Color
SHINE ON!
The demi-permanent shades of Semi Color are based on a unique, scientifically advanced formula for gorgeous shine and superior conditioning. Created to deliver heavenly luminous, silky smooth hair. Semi Color’s versatile formula comes in stunning packaging and offers endless possibilities. Semi Color will bring out the best in you and your clients!
Are you ready to Shine On?
THE BENEFITS
What can you expect from Semi Color?
Complete range of colors – 75 shades
Endless color possibilities and creative options
Vegan, gluten-free and ammonia-free formula
Long-lasting color result (up to 24 washes)
Smooth and soft hair
Up to 70% grey blending
Creamy base for ease in application
Incredible shine* boosted by the unique Shine complex, based on Mirasil infused with Sea Buckthorn
Deep conditioning** driven by the Nourishing complex, based on Cocamide infused with Sea Silk
Sea Buckthorn is a common plant in the Dutch sand dunes
THE INGREDIENTS
Cocamide, infused with Sea Silk, is a powerful extract from red algae that repairs damaged hair fibers and increases hydration. The formula deeply nourishes the hair, resulting in up to 55% more smoothness compared to untreated hair.*
Mirasil, infused with Sea Buckthorn extract, is designed to act on the surface of the hair, aligning hair fibers and providing gloss. The formula gives the hair a shine boost, delivering up to 67% more shine compared to untreated hair.*
Soothing complex with Boswellia Serrata Gum and Bisabolol protects and calms the scalp. These plant-derived ingredients reduce inflammation and soothe an itching scalp.
Sea Silk Cocamide
NOURISHING COMPLEX
Bisabolol Boswellia Serrata Gum
SOOTHING COMPLEX
SHINE COMPLEX
Mirasil Sea Buckthorn
SHINE ON
For easy navigation, the Semi Color packaging features a color ribbon on the top and side referring to the color character.
ULTIMATE BLONDE TONER
THE USAGE
Semi Color is the perfect choice for a wide variety of services and client needs, including:
First-time color on virgin hair
A tone-on-tone hair color, with optimal grey blending
Freshening mid-length and ends, in combination with a regrowth treatment using Tinta Color
Creating pastel shades on lightened hair
Taking your client darker
Covering your client’s first grey hairs
Creating shiny, colored hair in the mildest way
When no lift is needed
THE RANGE Semi Color
Looking for info on Tinta Color or our Lighteners? Check out the Keune Decolorizing Manual and Keune Tinta Color Manuals at Keune.com/na/manuals.
ACTIVATORS
Semi Color Activator, Liquid Activator and Activator Intense are formulated especially for use with Semi Color to ensure the optimal stability and development of colors.
HOW TO USE
USE
APPLICATION
SUITABLE FOR
MIXING & PROCESSING
PRECISION: root taps and shadow root applications, low-lighting applications, regrowth and refresh applications
In combination with Semi Color in a bowl and brush application
No lift, tone-on-tone results. Tone, refresh, grey blending, color balance, go darker, fill or lowlight.
SPEED: quick applications for toning, rapid refresh applications
In combination with Semi Color in an applicator bottle
Fast, effective applications at the shampoo bowl. Perfect for long and thick hair applications.
PRECISION: can be used with all Semi Color shades when a brighter/warmer end result is desired
In combination with Semi Color in a bowl and brush application
Increased strength for brighter reds and coppers, increased grey blending, and more intensity on dark, coarse hair.
1 part Semi Color + 2 parts Activator 20 minute processing time
CONTENT
1000 ml
INGREDIENTS
Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate.
NATURAL & FASHION SHADES
With over 30 intermixable shades, the Semi Color Natural and Fashion Colors are ideal for creating the perfect color for everyone. These soft, natural tints keep hair soft and shiny.
CONTENT
60 ml
→ All color levels
→ Coloring at the same color level
→ Changing the character of the color
→ Coloring the hair darker
→ Up to 70% grey blending RECOMMENDED FOR
1. Shampoo the hair with Care Perfect Clarity Clarifying Shampoo.
2. Thoroughly mix Semi Color with Semi Color Activator, Liquid Activator, or Activator Intense (mixing ratio 1:2) using an applicator bottle or bowl and brush.
3. Apply to towel-dried hair.
1 part Semi Color + 2 parts Semi Color Activator, Liquid Activator, or Activator Intense
Example: 60 ml Semi Color + 120 ml Semi Color Activator, Liquid Activator, or Activator Intense MIXING RATIO
PROCESSING TIME HOW TO USE
20 minutes
AFTER CARE
Shampooing with After Color Shampoo is optional. Rinse well and massage in After Color Balsam (pH4). Leave in for 1-3 minutes. Rinse thoroughly.
INGREDIENTS
Aqua (Water), Cetearyl Alcohol, Cocamide MEA, Propoxytetramethyl Piperidinyl Dimethicone, Ethanolamine, Carbomer, Betaine, Dipropylene Glycol, Parfum (Fragrance), PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Mica, CI 77891/Titanium Dioxide,Glycerin, Bisabolol, Sodium Chloride, Trisodium HEDTA, Hydrolyzed Rhodophyceae Extract, Boswellia Serrata Gum, Butylene Glycol, Hippophae Rhamnoides Fruit Extract, Geraniol, Hexyl Cinnamal, Limonene, Linalool. [+/-(may contain …..)]: Sodium Sulfite, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Propylene Glycol, Toluene-2,5-Diamine Sulfate, Resorcinol, 2,4-Diaminophenoxyethanol HCl, m-Aminophenol, 2-Methylresorcinol, 5-Amino-6-Chloro-o-Cresol, Hydroxyethyl2-Nitro-p-Toluidine, 2-Amino-6-Chloro-4-Nitrophenol, 4-Amino-3-Nitrophenol, 4-Hydroxypropylamino-3-Nitrophenol, N,N’-Bis(2-Hydroxyethyl)-2-Nitro-p-Phenylenediamine, 2-Methyl-5-Hydroxyethylaminophenol, 2-Amino-4Hydroxyethylaminoanisole Sulfate, 4-Amino-m-Cresol, 4-Amino2-Hydroxytoluene, 2-Amino-3-Hydroxypyridine, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 1-Naphthol, Hydroxyethyl-3,4Methylenedioxyaniline HCl, 2,7-Naphthalenediol, N,N-Bis(2Hydroxyethyl)-p-Phenylenediamine Sulfate, 2,6-Dimethoxy-3,5Pyridinediamine HCl, 4-Chlororesorcinol.
Semi Color Clear is a unique formula without color character or color level. It offers salons a new dimension in hair coloring, for endless creativity. Create pastel shades or dilute the color level by mixing with Semi Color Clear.
CONTENT
60 ml
→ Shine treatments
→ Pastel colors
→ Dual color techniques
→ Diluting existing Semi Color shades, while maintaining the character RECOMMENDED FOR
HOW TO USE
1. Shampoo the hair with Care Perfect Clarity Clarifying Shampoo or if it’s following a lightening service After Color Shampoo.
2. Thoroughly mix Semi Color Clear with Semi Color Activator or Liquid Activator (mixing ratio 1:2) using an applicator bottle or a bowl and brush.
3. Apply to towel-dried hair.
MIXING RATIO
1 part Semi Color + 2 parts Semi Color Activator or Liquid Activator
Example: 60 ml Semi Color + 120 ml Semi Color Activator or Liquid Activator
This example refers to The Shine Treatment. For other applications of Semi Color Clear, please check The Treatments chapter.
PROCESSING TIME
20 minutes
AFTER CARE
Shampooing with After Color Shampoo is optional. Rinse well and massage in After Color Balsam (pH4). Leave in for 1-3 minutes. Rinse thoroughly.
INGREDIENTS
Aqua (Water), Propoxytetramethyl Piperidinyl Dimethicone, Cetearyl Alcohol, Cocamide MEA, Betaine, Phenoxyethanol, Dipropylene Glycol, Parfum (Fragrance), Caprylyl Glycol, Carbomer, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Amodimethicone, Ethanolamine, Glycerin, Bisabolol, Trisodium HEDTA, Ethylhexylglycerin, Hydrolyzed Rhodophyceae Extract, Boswellia Serrata Gum, Butylene Glycol, Hippophae Rhamnoides Fruit Extract, Cetrimonium Chloride, Trideceth-12, Benzoic Acid, Geraniol, Hexyl Cinnamal, Limonene, Linalool.
ULTIMATE BLONDE GLAZES
Like a shiny lipgloss for hair, Ultimate Blonde Glaze is a mild way to add fresh character to the hair. It consists of color character only, without a color level. Ultimate Blonde Glaze is available in multiple cool, warm and neutral tones.
CONTENT
60 ml
RECOMMENDED FOR
→ Color levels 8 - 10
→ Changing the character of lightened blonde hair
→ Mild change of character
HOW TO USE
1. Shampoo the hair with Care Perfect Clarity Clarifying Shampoo or if it’s following a lightening service After Color Shampoo.
2. Thoroughly mix Semi Color Glazes with Semi Color Activator, Liquid Activator, or Activator Intense (mixing ratio 1:2) using an applicator bottle or bowl and brush.
3. Apply to towel-dried hair.
Tip: Glazes can be intermixed with other Semi Color shades.
1 part Semi Color + 2 parts Semi Color Activator, Liquid Activator, or Activator Intense
Example: 60 ml Semi Color + 120 ml Semi Color Activator, Liquid Activator, or Activator Intense MIXING RATIO
PROCESSING TIME
20 minutes
AFTER CARE
Shampooing with After Color Shampoo is optional. Rinse well and massage in After Color Balsam (pH4). Leave in for 1-3 minutes. Rinse thoroughly.
INGREDIENTS
Aqua (Water), Cetearyl Alcohol, Cocamide MEA, Propoxytetramethyl Piperidinyl Dimethicone, Ethanolamine, Carbomer, Betaine, Dipropylene Glycol, Parfum (Fragrance), PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Mica, CI 77891/Titanium Dioxide,Glycerin, Bisabolol, Sodium Chloride, Trisodium HEDTA, Hydrolyzed Rhodophyceae Extract, Boswellia Serrata Gum, Butylene Glycol, Hippophae Rhamnoides Fruit Extract, Geraniol, Hexyl Cinnamal, Limonene, Linalool. [+/-(may contain …..)]: Sodium Sulfite, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Propylene Glycol, Toluene-2,5-Diamine Sulfate, Resorcinol, 2,4-Diaminophenoxyethanol HCl, m-Aminophenol, 2-Methylresorcinol, 5-Amino-6-Chloro-o-Cresol, Hydroxyethyl2-Nitro-p-Toluidine, 2-Amino-6-Chloro-4-Nitrophenol, 4-Amino-3-Nitrophenol, 4-Hydroxypropylamino-3-Nitrophenol, N,N’-Bis(2-Hydroxyethyl)-2-Nitro-p-Phenylenediamine, 2-Methyl-5-Hydroxyethylaminophenol, 2-Amino-4Hydroxyethylaminoanisole Sulfate, 4-Amino-m-Cresol, 4-Amino2-Hydroxytoluene, 2-Amino-3-Hydroxypyridine, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 1-Naphthol, Hydroxyethyl-3,4Methylenedioxyaniline HCl, 2,7-Naphthalenediol, N,N-Bis(2Hydroxyethyl)-p-Phenylenediamine Sulfate, 2,6-Dimethoxy-3,5Pyridinediamine HCl, 4-Chlororesorcinol.
ULTIMATE BLONDE TONERS
Ultimate Blonde Toners are ready-made formulas, for cool, neutral and warm tones. They are perfect for neutralizing the most stubborn pigments at levels 9-10, or if you want to boost and intensify a tone.
CONTENT
60 ml
→ Color levels 9 - 10
→ Changing the character of lightened blonde hair
→ Gentle tone treatments
→ Mild change of character and/or color level RECOMMENDED FOR
HOW TO USE
1. Shampoo the hair with Care Perfect Clarity Clarifying Shampoo or if it’s following a lightening service After Color Shampoo.
2. Thoroughly mix Semi Color Toners with Semi Color Activator, Liquid Activator, or Activator Intense (mixing ratio 1:2) using an applicator bottle or a bowl and brush.
3. Apply to towel-dried hair.
Tip: For more intense results, apply to dry hair.
Example: 60 ml Semi Color + 120 ml Semi Color Activator, Liquid Activator, or Activator Intense MIXING RATIO
INGREDIENTS
1 part Semi Color + 2 parts Semi Color Activator, Liquid Activator, or Activator Intense
PROCESSING TIME
20 minutes
AFTER CARE
Shampooing with After Color Shampoo is optional. Rinse well and massage in After Color Balsam (pH4). Leave in for 1-3 minutes. Rinse thoroughly.
Aqua (Water), Cetearyl Alcohol, Cocamide MEA, Propoxytetramethyl Piperidinyl Dimethicone, Ethanolamine, Carbomer, Betaine, Dipropylene Glycol, Parfum (Fragrance), PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Mica, CI 77891/Titanium Dioxide,Glycerin, Bisabolol, Sodium Chloride, Trisodium HEDTA, Hydrolyzed Rhodophyceae Extract, Boswellia Serrata Gum, Butylene Glycol, Hippophae Rhamnoides Fruit Extract, Geraniol, Hexyl Cinnamal, Limonene, Linalool. [+/-(may contain …..)]: Sodium Sulfite, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Propylene Glycol, Toluene-2,5-Diamine Sulfate, Resorcinol, 2,4-Diaminophenoxyethanol HCl, m-Aminophenol, 2-Methylresorcinol, 5-Amino-6-Chloro-o-Cresol, Hydroxyethyl2-Nitro-p-Toluidine, 2-Amino-6-Chloro-4-Nitrophenol, 4-Amino-3-Nitrophenol, 4-Hydroxypropylamino-3-Nitrophenol, N,N’-Bis(2-Hydroxyethyl)-2-Nitro-p-Phenylenediamine, 2-Methyl-5-Hydroxyethylaminophenol, 2-Amino-4Hydroxyethylaminoanisole Sulfate, 4-Amino-m-Cresol, 4-Amino2-Hydroxytoluene, 2-Amino-3-Hydroxypyridine, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 1-Naphthol, Hydroxyethyl-3,4Methylenedioxyaniline HCl, 2,7-Naphthalenediol, N,N-Bis(2Hydroxyethyl)-p-Phenylenediamine Sulfate, 2,6-Dimethoxy-3,5Pyridinediamine HCl, 4-Chlororesorcinol.
The unique Red Infinity technology ensures that the Semi Color oxidative red pigments link together, for optimal longevity.
RECOMMENDED FOR
→ Intense, long-lasting red shades
HOW TO USE
1. Shampoo the hair with Care Perfect Clarity Clarifying Shampoo.
2. Thoroughly mix Semi Color Red Infinity with Semi Color Activator Intense (mixing ratio 1:2) using an applicator bottle or a bowl and brush.
3. Apply to towel-dried hair.
AFTER CARE RED INFINITY
Tip: Add Mix Colors or Red Boosters to intensify the Red Infinity shades even more.
Using Red Infinity with Semi Color Activator will provide a deeper end result.
CONTENT
60 ml
1 part Semi Color + 2 parts Semi Color Activator Intense
Example: 60 ml Semi Color + 120 ml Semi Color Activator Intense MIXING RATIO
PROCESSING TIME
20 minutes
Shampooing with After Color Shampoo is optional. Rinse well and massage in After Color Balsam (pH4). Leave in for 1-3 minutes. Rinse thoroughly.
INGREDIENTS
Aqua (Water), Cetearyl Alcohol, Cocamide MEA, Propoxytetramethyl Piperidinyl Dimethicone, Ethanolamine, Carbomer, Betaine, Dipropylene Glycol, Parfum (Fragrance), PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Mica, CI 77891/Titanium Dioxide,Glycerin, Bisabolol, Sodium Chloride, Trisodium HEDTA, Hydrolyzed Rhodophyceae Extract, Boswellia Serrata Gum, Butylene Glycol, Hippophae Rhamnoides Fruit Extract, Geraniol, Hexyl Cinnamal, Limonene, Linalool. [+/-(may contain …..)]: Sodium Sulfite, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Propylene Glycol, Toluene-2,5-Diamine Sulfate, Resorcinol, 2,4-Diaminophenoxyethanol HCl, m-Aminophenol, 2-Methylresorcinol, 5-Amino-6-Chloro-o-Cresol, Hydroxyethyl2-Nitro-p-Toluidine, 2-Amino-6-Chloro-4-Nitrophenol, 4-Amino-3-Nitrophenol, 4-Hydroxypropylamino-3-Nitrophenol, N,N’-Bis(2-Hydroxyethyl)-2-Nitro-p-Phenylenediamine, 2-Methyl-5-Hydroxyethylaminophenol, 2-Amino-4Hydroxyethylaminoanisole Sulfate, 4-Amino-m-Cresol, 4-Amino2-Hydroxytoluene, 2-Amino-3-Hydroxypyridine, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 1-Naphthol, Hydroxyethyl-3,4Methylenedioxyaniline HCl, 2,7-Naphthalenediol, N,N-Bis(2Hydroxyethyl)-p-Phenylenediamine Sulfate, 2,6-Dimethoxy-3,5Pyridinediamine HCl, 4-Chlororesorcinol.
Red shades are vulnerable. The Red Infinity technology ensures the best possible intensity and durability.
Developed oxidative red pigments
Red Infinity technology
Non-oxidative red pigments
Shine complex
MIX COLORS
Semi Color Mix Colors allow you to customize your formulas to create an endless palette of shades.
CONTENT
60 ml
RECOMMENDED FOR
→ Intensifying colors
→ Neutralizing characters
→ Creative recipes
→ Back-to-back technique
HOW TO USE
1. Shampoo the hair with Care Perfect Clarity Clarifying Shampoo.
2. Thoroughly mix Semi Color Mix Colors with Semi Color according to the Mix Color chart. Then mix with Semi Color Activator, Liquid Activator, or Activator Intense (mixing ratio 1:2) using an applicator bottle or bowl and brush.
3. Apply to towel-dried hair.
Tip: Mix Color pigments are less stable due to a lack of natural base. Therefore, do not apply pure Mix Colors directly to the hair. Always mix them with a Semi Color shade.
MIXING RATIO
Please refer to the Mix Color chart on page 23.
PROCESSING TIME
20 minutes
AFTER CARE
Shampooing with After Color Shampoo is optional. Rinse well and massage in After Color Balsam (pH4). Leave in for 1-3 minutes. Rinse thoroughly.
INGREDIENTS
Aqua (Water), Cetearyl Alcohol, Cocamide MEA, Propoxytetramethyl Piperidinyl Dimethicone, Ethanolamine, Carbomer, Betaine, Dipropylene Glycol, Parfum (Fragrance), PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Mica, CI 77891/Titanium Dioxide,Glycerin, Bisabolol, Sodium Chloride, Trisodium HEDTA, Hydrolyzed Rhodophyceae Extract, Boswellia Serrata Gum, Butylene Glycol, Hippophae Rhamnoides Fruit Extract, Geraniol, Hexyl Cinnamal, Limonene, Linalool. [+/-(may contain …..)]: Sodium Sulfite, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Propylene Glycol, Toluene-2,5-Diamine Sulfate, Resorcinol, 2,4-Diaminophenoxyethanol HCl, m-Aminophenol, 2-Methylresorcinol, 5-Amino-6-Chloro-o-Cresol, Hydroxyethyl2-Nitro-p-Toluidine, 2-Amino-6-Chloro-4-Nitrophenol, 4-Amino-3-Nitrophenol, 4-Hydroxypropylamino-3-Nitrophenol, N,N’-Bis(2-Hydroxyethyl)-2-Nitro-p-Phenylenediamine, 2-Methyl-5-Hydroxyethylaminophenol, 2-Amino-4Hydroxyethylaminoanisole Sulfate, 4-Amino-m-Cresol, 4-Amino2-Hydroxytoluene, 2-Amino-3-Hydroxypyridine, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 1-Naphthol, Hydroxyethyl-3,4Methylenedioxyaniline HCl, 2,7-Naphthalenediol, N,N-Bis(2Hydroxyethyl)-p-Phenylenediamine Sulfate, 2,6-Dimethoxy-3,5Pyridinediamine HCl, 4-Chlororesorcinol.
MIX COLORS
Mix Color Wheel
0/66 Red
0/56 Mahogany Red
0/77 Violet Neutral
0/11 Ash Blue
Mix Color Chart
0/44 Copper
0/34 Gold Copper
0/33 Gold
OVERVIEW
Overview of All Semi Color Shades
Ultimate Blonde Toners
Grey Peach
Soft Pink Silver
Honey Clear Champagne
Beige Silver Lilac
Ultimate Blonde Glazes
7.46
Red Infinity
THE TREATMENTS Semi Color
SEMI COLOR TREATMENTS
Primary
• First-time coloring
• Repeat coloring
• Dual coloring
Corrective
• Going dark Blonde
• Glazing
• Toning
Shine and glow
• Shine
• Glow
Creative
• In-between color levels
• Intensifying
• Diluting
• Pastelizing
Combined
• After reshaping hair structure Grey
• Blending
• Shading
The First-Time Coloring Treatment
RECOMMENDED FOR
Semi Color is a mild, demi-permanent hair color that naturally releases from the hair. It is ideal for clients who want to color their hair for the first time, whether they want to go darker or change the character of their current hair color.
ACTIVATORS
Semi Color Activator, Liquid Activator, Activator Intense
MIXING RATIO
1 part Semi Color + 2 parts Semi Color Activator, Liquid Activator, or Activator Intense
Example: 60 ml Semi Color + 120ml Semi Color Activator, Liquid Activator, or Activator Intense
PROCESSING TIME
20 minutes
AFTERCARE
Shampooing with After Color Shampoo is optional. Rinse well and massage in After Color Balsam (pH4). Leave in for 1-3 minutes. Rinse thoroughly.
01
Cleanse
Shampoo the hair with Care Perfect Clarity Clarifying Shampoo.
Apply Formula
02
1. Thoroughly mix Semi Color with Semi Color Activator, Liquid Activator, or Activator Intense (mixing ratio 1:2) using an applicator bottle or a bowl and brush.
2. Apply to towel-dried hair.
The Repeat Coloring Treatment
RECOMMENDED FOR
Clients seeking a repeat service after a previous Semi Color treatment. This service touches up the roots and freshens the color of the mid-length and ends according to the Glow Treatment. By adding After Color Balsam to the formula, this will add character and very little color level change.
ACTIVATORS
Semi Color Activator, Liquid Activator, Activator Intense
PROCESSING TIME
Roots: 20 minutes
Mid-lengths and ends:
• 5 minutes: soft glow
• 10 minutes: medium glow
• 20 minutes: intense glow
MIXING RATIO
Formula A (roots): 1 part Semi Color + 2 parts Semi Color Activator, Liquid Activator, or Activator Intense (mixing ratio 1:2)
Example A: 60 ml Semi Color + 120 ml Semi Color Activator, Liquid Activator, or Activator Intense
Formula B (mid-lengths and ends): 1 part Semi Color + 1 part Semi Color Activator + 1 part After Color Balsam (mixing ratio 1:1:1)
Example B: 20 ml Semi Color + 20 ml Semi Color Activator + 20 ml After Color Balsam
AFTERCARE
Shampooing with After Color Shampoo is optional. Rinse well and massage in After Color Balsam (pH4). Leave in for 1-3 minutes. Rinse thoroughly.
01 Cleanse
Shampoo the hair with Care Perfect Clarity Clarifying Shampoo and towel dry.
Apply Formula A
02
03
1. Thoroughly mix formula A using an applicator or a bowl.
2. Apply mixture to roots and process for 20 minutes.
Apply Formula A
1. Thoroughly mix formula B using an applicator or a bowl.
2. Apply to mid-lengths and ends. Process for 5-20 minutes depending on the desired degree of glow.
PRIMARY
The Dual Coloring Treatment
RECOMMENDED FOR DEVELOPERS/ACTIVATORS
MIXING RATIO
When it’s time to touch up hair colored with Tinta Color, we recommend the Dual Coloring Treatment. This color technique gives longlasting color results, while treating the hair in the mildest way possible. Use Tinta Color to touch up roots or to lighten natural hair at the roots. Use Semi Color for mid-lengths and ends to keep the hair in optimal condition, when refreshing a light color, mid-lengths, or ends that have adjusted two levels. Semi Color on dry hair can result in half a level darker in color. Because of this we recommend adding Semi Color Clear to the formula.
Formula A: Tinta Color formula
Formula B: 2 parts Semi Color + 1 part Semi Color Clear + Semi Color Activator, Liquid Activator, or Activator Intense
Example B: 40 ml Semi Color + 20 ml Semi Color Clear + 120ml Semi Color Activator, Liquid Activator, or Activator Intense
PROCESSING TIME
Roots: 30 minutes
Lengths and ends: 20 minutes
AFTERCARE
Shampooing with After Color Shampoo is optional. Rinse well and massage in After Color Balsam (pH4). Leave in for 1-3 minutes. Rinse thoroughly.
Formula A (roots): Keune Cream Developer 3%, 6%, 9%, 12%
Formula B (mid-lengths and ends): Semi Color Activator, Liquid Activator, or Activator Intense
01
Apply Formula A
1. Apply formula A to the regrowth area on dry hair.
2. Process for 10 minutes.
02
Apply Formula B
1. Apply formula B to the mid-lengths and ends on dry hair using a applicator bottle or a bowl and brush.
2. Process for 20 minutes.
The Glazing Treatment BLONDE
RECOMMENDED FOR
Semi Color Ultimate Glaze is a color product that is solely comprised of character, no color level. Like a shiny lip gloss for hair, the Glaze Treatment is a mild way to add fresh character to hair without burdening the hair structure.
SUITABLE FOR ACTIVATORS
→ Color levels 8 - 10
→ Changing the character of lightened blonde hair
→ Mild tone treatments
Semi Color Activator, Liquid Activator, or Activator Intense
MIXING RATIO
1 part Semi Color Glaze + 2 parts Semi Color Activator, Liquid Activator, or Activator Intense
Example: 60 ml Semi Color Glaze + 120 ml
Semi Color Activator, Liquid Activator, or Activator Intense
PROCESSING TIME
20 minutes
Cleanse
01
AFTERCARE
Shampooing with After Color Shampoo is optional. Rinse well and massage in After Color Balsam (pH4). Leave in for 1-3 minutes. Rinse thoroughly.
Shampoo the hair with Care Perfect Clarity Clarifying Shampoo or if it’s following a lightening service After Color Shampoo.
Apply Formula
02
1. Thoroughly mix Semi Color Glaze with Semi Color Activator, Liquid Activator, or Activator Intense (mixing ratio 1:2) using an applicator bottle or bowl and brush.
2. Apply to towel-dried hair.
BLONDE
The Toning Treatment
RECOMMENDED FOR
When toning the hair, always use the mildest formula possible. The Toning Treatment with Semi Color Ultimate Blonde Toners is the best option. Ultimate Blonde Toners are ready-made toner formulas, for cool, neutral and warm tones. They are perfect for neutralizing the most stubborn pigments at levels 9-10, or if you want to boost or intensify a tone.
SUITABLE FOR ACTIVATORS
→ Color levels 9 - 10
→ Changing the level and character of lightened blonde hair
→ Gentle tone treatments
Semi Color Activator, Liquid Activator, or Activator Intense
MIXING RATIO
1 part Semi Color Toner + 2 parts Semi Color Activator, Liquid Activator, or Activator Intense
Example: 60 ml Semi Color Toner + 120 ml
Semi Color Activator, Liquid Activator, or Activator Intense
PROCESSING TIME
20 minutes
AFTERCARE
Shampooing with After Color Shampoo is optional. Rinse well and massage in After Color Balsam (pH4). Leave in for 1-3 minutes. Rinse thoroughly.
EXPERT TIP
For more intense results, apply to dry hair.
01
Cleanse
Shampoo the hair with Care Perfect Clarity Clarifying Shampoo or if it’s following a lightening service After Color Shampoo.
Apply Formula
02
1. Thoroughly mix Semi Color Toner with Semi Color Activator, Liquid Activator, or Activator Intense (mixing ratio 1:2) using an applicator bottle or a bowl and brush.
2. Apply to towel-dried hair.
SHINE AND GLOW
The Shine Treatment
RECOMMENDED FOR
The Shine Treatment takes full advantage of Semi Color’s ability to add amazing shine to hair, but without adding color! Semi Color Clear formula acts like a topcoat for the hair – enhancing the current color with lots of glistening shine.
ACTIVATORS MIXING RATIO
Semi Color Activator or Liquid Activator
PROCESSING TIME
20 minutes
1 part Semi Color Clear + 2 parts Semi Color Activator or Liquid Activator
Example: 60 ml Semi Color Clear + 120 ml Semi Color Activator or Liquid Activator
AFTERCARE
Shampooing with After Color Shampoo is optional. Rinse well and massage in After Color Balsam (pH4). Leave in for 1-3 minutes. Rinse thoroughly.
01
Cleanse
Shampoo the hair with Care Perfect Clarity Clarifying Shampoo or if it’s following a lightening service After Color Shampoo.
Apply Formula
02
1. Thoroughly mix Semi Color Clear with Semi Color Activator (mixing ratio 1:2) using an applicator bottle or a bowl and brush.
2. Apply to towel-dried hair.
SHINE AND GLOW
The Glow Treatment
RECOMMENDED FOR
The Glow Treatment adds a vibrant glow to hair color and can be used on all types of hair. This mild treatment adds character with minimal color level change by adding After Color Balsam to the formula. Ideal for clients who want to refresh their hair color, or clients who want to try out something new but don’t want a permanent change.
ACTIVATORS
Semi Color Activator, Liquid Activator, or Activator Intense
PROCESSING TIME
5 minutes: soft glow
10 minutes: medium glow 20 minutes: intense glow
MIXING RATIO
1 part Semi Color + 1 part Semi Color Activator, Liquid Activator, or Activator Intense + 1 part After Color Balsam
Example: 30 ml Semi Color + 30 ml Semi Color Activator, Liquid Activator, or Activator Intense + 30 ml After Color Balsam
AFTERCARE
Shampooing with After Color Shampoo is optional. Rinse well and massage in After Color Balsam (pH4). Leave in for 1-3 minutes. Rinse thoroughly.
01
Cleanse
Shampoo the hair with Care Perfect Clarity Clarifying Shampoo or if it’s following a lightening service After Color Shampoo.
Apply Formula
02
1. Thoroughly mix Semi Color with Semi Color Activator, Liquid Activator, or Activator Intense and After Color Balsam (mixing ratio 1:1:1) using an applicator bottle or a bowl and brush.
2. Apply to towel-dried hair. Process for 5-20 minutes depending on the desired degree of glow.
GREY
The Grey Blending Treatment
RECOMMENDED FOR
Semi Color is perfect for making the first grey hairs look less noticeable, or for making very grey hair look slightly less grey. With the Grey Blending Treatment grey hair is covered subtly by using a Fashion Color. As Semi Color naturally releases from the hair, the regrowth will appear gradual and softer.
SUITABLE FOR
→ Subtle grey blending
ACTIVATORS
Semi Color Activator, Liquid Activator, or Activator Intense
MIXING RATIO
1 part Semi Color Fashion Color + 2 parts Semi Color Activator, Liquid Activator, or Activator Intense
Example: 60 ml Semi Color Fashion Color + 120 ml Semi Color Activator, Liquid Activator, or Activator Intense
PROCESSING TIME
20 minutes
AFTERCARE
Shampooing with After Color Shampoo is optional. Rinse well and massage in After Color Balsam (pH4). Leave in for 1-3 minutes. Rinse thoroughly.
EXPERT TIP
The dryer the hair, the more intense the result.
01 Cleanse
Shampoo the hair with Care Perfect Clarity Clarifying Shampoo.
Apply Formula
02
1. Thoroughly mix Semi Color with Semi Color Activator, Liquid Activator, or Activator Intense (mixing ratio 1:2) using an applicator bottle or a bowl and brush.
2. Apply to towel-dried hair.
GREY
The Grey Shading Treatment
RECOMMENDED FOR
This is the perfect compromise for clients who don’t like the regrowth and upkeep of a permanent color, but are not yet ready to go completely grey. The Grey Shading Treatment ensures that up to 70% of the grey hair is covered by adding a Natural Color to the formula. This ensures the natural contrast of the usual color and the grey hair is maintained. Because the color used in this service naturally releases from the hair, the regrowth will appear gradual and softer.
ACTIVATORS
Semi Color Activator Intense
MIXING RATIO
1 part Natural Color + 1 part Semi Color + Semi Color Activator Intense
Example: 30 ml Semi Color Natural Color + 30 ml Semi Color Fashion Color + 120 ml Semi Color Activator Intense
PROCESSING TIME
20 minutes
AFTERCARE
Shampooing with After Color Shampoo is optional. Rinse well and massage in After Color Balsam (pH4). Leave in for 1-3 minutes. Rinse thoroughly.
EXPERT TIP
Add a Mix Color if needed.
01 Cleanse
Shampoo the hair with Care Perfect Clarity Clarifying Shampoo.
Apply Formula
02
1. Thoroughly mix Semi Color with Semi Color Activator Intense (mixing ratio 1:2) using an applicator bottle or a bowl and brush.
2. Apply to towel-dried hair.
The Corrective Treatment
RECOMMENDED FOR
When hair color has adjusted more than two color levels, hair has less color pigment and warmth. To replenish this lack of underlying pigment, the Corrective Treatment uses the back-to-back technique by applying Semi Color twice. This results in a strong build-up of pigment, longer-lasting color and a gentle, yet effective color treatment.
ACTIVATORS
Semi Color Activator or Liquid Activator
PROCESSING TIME
1st application: 20 minutes 2nd application: 15-20 minutes
01
MIXING RATIO
1st formula: 1 part Semi Color + Semi Color Mix Colors + 2 parts Semi Color Activator
Example 1st formula: 60 ml Semi Color + 8 ml Semi Color Mix Colors + 120 ml Semi Color Activator or Liquid Activator
2nd formula: 1 part Semi Color + 2 parts Semi Color Activator or Liquid Activator
Example 2nd formula: 60 ml Semi Color + 120 ml Semi Color Activator or Liquid Activator
AFTERCARE
Shampooing with After Color Shampoo is optional. Rinse well and massage in After Color Balsam (pH4). Leave in for 1-3 minutes. Rinse thoroughly.
Determine Desired Target Color (Level + Tone)
When using a whole tube (60 ml), add 8 ml to the formula. When using a half tube (30 ml), add 4 ml to the formula.
To compensate for the lack of underlying pigment, while still achieving the desired result, add a Semi Color Mix Color to the first formula. Consult the chart above to choose the appropriate Mix Color to achieve the preferred color level.
02 Cleanse
Shampoo the hair using Care Perfect Clarity Clarifying Shampoo.
03
Apply 1st Formula and Rinse
1. Thoroughly mix Semi Color with Semi Color Mix Color and Semi Color Activator or Liquid Activator (mixing ratio 1:2) using an applicator bottle or bowl and brush.
2. Apply to towel-dried hair and process for 20 minutes.
3. Thoroughly rinse and towel dry the hair.
04
Apply Target Shade
Apply the same target shade you used in Step 3, this time without the Mix Color, or determine the second formula based on the results after using the first formula. This is the moment to add extra warmth, a cooler color – or a lighter shade.
Apply 2nd Formula
05
1. Thoroughly mix Semi Color with Semi Color Activator or Liquid Activator (mixing ratio 1:2) using an applicator bottle or a bowl and brush.
2. Apply the second formula to towel-dried hair and process for 15-20 minutes.
CREATIVE
Creating a new shade that is in-between two existing levels
Anyone interested in creating a new color that is not included as one of the standard 75 Semi Color options.
RECOMMENDED FOR ACTIVATORS
Semi Color Activator, Liquid Activator, or Activator Intense
MIXING RATIO
1 part darker color + 2 parts lighter color + Activator, Liquid Activator, or Activator Intense
AFTERCARE
Shampooing with After Color Shampoo is optional. Rinse well and massage in After Color Balsam (pH4). Leave in for 1-3 minutes. Rinse thoroughly.
PROCESSING TIME
Example: 10 ml 6.38 + 20 ml 8.38 (= 7.38) + 60 ml Activator, Liquid Activator, or Activator Intense 20 minutes
01 Cleanse
Shampoo the hair with Care Perfect Clarity Clarifying Shampoo.
02 Apply Formula
1. Thoroughly mix Semi Color with Semi Color Activator, Liquid Activator, or Activator Intense (mixing ratio 1:2) using an applicator bottle or a bowl and brush.
2. Apply to towel-dried hair.
CREATIVE
Intensifying an existing color
Intensifying and deepening shades by changing the mixing ratio with Semi Color Activator.
RECOMMENDED FOR ACTIVATORS MIXING RATIO
Semi Color Activator, Liquid Activator, or Activator Intense
1 part Semi Color + 1 part Semi Color Activator, Liquid Activator, or Activator Intense
Example: 60 ml Semi Color + 60 ml Semi Color Activator, Liquid Activator, or Activator Intense
PROCESSING TIME
20 minutes
AFTERCARE
Shampooing with After Color Shampoo is optional. Rinse well and massage in After Color Balsam (pH4). Leave in for 1-3 minutes. Rinse thoroughly.
01 Cleanse
Shampoo the hair with Care Perfect Clarity Clarifying Shampoo.
02 Apply Formula
1. Thoroughly mix Semi Color with Semi Color Activator, Liquid Activator, or Activator Intense (mixing ratio 1:2) using an applicator bottle or a bowl and brush.
2. Apply to towel-dried hair.
CREATIVE
Diluting the color level
RECOMMENDED FOR
Semi Color Clear makes it possible to create an unlimited range of colors – including lighter shades of Semi Color. For example, a softer blonde tone or a shade of red without being heavy.
ACTIVATORS
Semi Color Activator, Liquid Activator, or Activator Intense
PROCESSING TIME
20 minutes
MIXING RATIO
Existing Semi Color shades on color levels 7-9 that can be diluted to one color level higher with Semi Color Clear: 1 part Semi Color + 1 part Semi Color Clear + Semi Color Activator, Liquid Activator, or Activator Intense
Example: 15 ml Semi Color + 15 ml Semi Color Clear + 60 ml Semi Color Activator, Liquid Activator, or Activator Intense
Existing Semi Color shades on color levels 1-6 that can be diluted to one color level higher with Semi Color Clear: 1 part Semi Color + 2 parts Semi Color Clear + Semi Color Activator, Liquid Activator, or Activator Intense
Example: 10 ml Semi Color + 20 ml Semi Color Clear + 60 ml Semi Color Activator, Liquid Activator, or Activator Intense
AFTERCARE
Shampooing with After Color Shampoo is optional. Rinse well and massage in After Color Balsam (pH4). Leave in for 1-3 minutes. Rinse thoroughly.
01 Cleanse Shampoo the hair with Care Perfect Clarity Clarifying Shampoo.
02 Apply Formula
1. Thoroughly mix Semi Color with Semi Color Clear and Semi Color Activator, Liquid Activator, or Activator Intense (mixing ratio 1:2) using an applicator bottle or a bowl and brush.
2. Apply to towel-dried hair.
CREATIVE
Creating a pastel color
For clients with color level 10 who want a subtle pastel hair color by diluting the Fashion Color and decreasing processing time.
RECOMMENDED FOR ACTIVATORS
Semi Color Activator, Liquid Activator, or Activator Intense
PROCESSING TIME
MIXING RATIO
6 parts Semi Color Clear + 1 part Semi Color Fashion Color or Mix Color + Semi Color Activator, Liquid Activator, or Activator Intense
Example: 30 ml Clear + 5 ml Fashion Color + 70 ml Semi Color Activator, Liquid Activator, or Activator Intense
Example: 30 ml Clear + 5 ml Mix Color + 60 ml Semi Color Activator, Liquid Activator, or Activator Intense 15-20 minutes, depending on the desired color intensity.
AFTERCARE
Shampooing with After Color Shampoo is optional. Rinse well and massage in After Color Balsam (pH4). Leave in for 1-3 minutes. Rinse thoroughly.
EXPERT TIP
The result of adding a Mix Color is softer than a Fashion Color.
01
Cleanse
Shampoo the hair with Care Perfect Clarity Clarifying Shampoo.
Apply Formula
02
1. Thoroughly mix Semi Color Clear with Semi Color Fashion Color (or Mix Color) and Semi Color Activator, Liquid Activator, or Activator Intense (mixing ratio 1:2) using an applicator bottle or a bowl and brush.
2. Apply to towel-dried hair.
COMBINED TREATMENTS
After reshaping the hair structure
Semi Color can be used directly on hair that has undergone a permanent or wave reshaping treatment.
RECOMMENDED FOR ACTIVATORS
Semi Color Activator or Liquid Activator
PROCESSING TIME
5-20 minutes, depending on hair porosity
Apply Treatment
01
MIXING RATIO
1 part Semi Color + 2 parts Semi Color Activator or Liquid Activator
Example: 60 ml Semi Color + 120 ml Semi Color Activator or Liquid Activator
AFTERCARE
Rinse well and towel dry the hair. Massage in After Color Balsam (pH4) and leave in for 1-3 minutes. Rinse thoroughly.
EXPERT TIP
To prevent overly saturated color after a hair reshaping treatment, add Semi Color Clear to the Semi Color formula.
1. Apply the permanent or wave reshaping treatment according to the directions for use.
2. After the hair reshaping treatment, rinse hair well.
02
Apply and Remove Rollers
1. After rollers and end papers have been placed in the hair, neutralize the hair.
2. Carefully remove the rollers and end papers and neutralize again.
3. Rinse thoroughly and towel dry the hair.
03
Apply Formula
1. Thoroughly mix Semi Color with Semi Color Activator (mixing ratio 1:2) using an applicator bottle or a bowl and brush.
2. Apply to towel-dried hair.
