Case study Mind Candy

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Mind Candy is the world's fastest growing children’s social and online gaming company and the global developer, operator and publisher of Moshi Monsters. In the online Moshi world, children can adopt their own ‘monster’, go on adventures, play games, solve puzzles, be creative, and interact with their friends. Over 65 million children have joined the online community, and Moshi is now expanding into the offline world through books, magazines, trading cards, toys, video games, music, mobile apps, cartoons, and much more.

Cleaning of Mind Candy’s new office HQ in Bonhill Street, the heart of London’s ‘silicon roundabout, where the ethos of the brand is reflected in its newly refurbished surroundings.

Cleaning of interior communal areas including log cabin, boardroom, astro turf carpeting Waste services

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Day janitor Desktop IT cleaning Mounted plasma screen cleaning Kitchen cleaning

No ordinary office space As a company at the cutting edge of the technology sector, Mind Candy’s offices are anything but ordinary. Anyone familiar with Moshi Monsters knows that they live in a forest – so that’s reflected in the décor of the Mind Candy HQ. Split over two floors, covering around 30,000 sq. ft., and housing around 200 staff when fully occupied, the majority of the flooring is astro turf, the boardroom is a log cabin, and there is a stainless steel slide between floors! Velvet sofas in the breakout areas, a 16ft wooden dining table and an array of colourful bean bags are just some of the additional furnishings requiring specialist cleaning techniques. Hi-tech, highly creative environments such as the Mind Candy offices need cleaning regimes based on an understanding of how the company works. For example, the Mind Candy offices have huge expanses of white walling – called ‘scrum walls’ – that are used by software companies to project manage software and product development. As a consequence, they are covered in coloured sticky notes, each of which details a task to be completed within a given timescale. Our staff know only to clean these areas when the client tells us it’s safe to do so – thus guarding against the loss of some key piece of coding or the next big product idea!


Innovation Ingenious elements, including Julius Rutherfoord’s mobile phone and tablet cleaning wipes, made an impression. Research has shown mobile phones can harbour potentially harmful bacteria and germs, so cleaning wipes, specially developed to sanitise mobile devices, are a way for technology companies to keep their tech clean. Quality of service We invest in our people, increasing staff loyalty and allowing us to make a long-term commitment to training and developing our employees, and to retain their skills and knowledge for the benefit of our clients. Our stringent security vetting procedures also set us apart. We use a unique four-step process to verify documents and identify individuals, and work closely with the UK Border Agency and other organisations to give Mind Candy total peace of mind. This includes scanning every passport and ID document to check its authenticity against an international database in the Netherlands which holds the details of passports and other forms of ID from over 200 countries. “Julius Rutherfoord really understood our brand and culture, offering a level of added value and innovation that set them apart from other cleaning companies, making them a perfect partner for Mind Candy.� Chief Operating Officer/Chief Financial Officer of Mind Candy, April 2013


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