New Original Brass Festival Proposal

NEW ORLEANS ORIGINAL BRASS FESTIVAL MARCH 16, 2019

SPONSORSHIP PROPOSAL Founder: Ersel Bogan III

504-470-9000 Created for the Brasss Band community by the Brass Band Community.

INTRODUCTION

The New Orleans Brass Band tradition has influenced nearly all genres of music including traditional and modern jazz, rock, country, funk and hip-hop. The sound is built entirely of brass instruments: ensembles include brass, woodwind instruments and a percussion section. Brass band music is often referred to as music of the streets and the music of the people. It speaks to the diverse cultural roots of New Orleans and can be heard at second lines, weddings and festivals. Brass band music is passionate, vibrant, exciting and it speaks to the soul and makes everyone move their feet.

The New Orleans Original Brass Festival was founded to celebrate the culture and legacy of New Orleans music and its people. It is the first of many events to fund the Non-Profit Organization “Save Our Brass Culture Foundation” which was created to give opportunities for elder and retired local musicians a way to provide income for their families. Save Our Brass Foundation will provide teaching and mentor jobs in the Brass Music community (schools, local jails, and churches). This organization was created by musicians and for musicians The event will kick off with a very special Brass Jazz Memorial Tribute honoring brass band musicians who are now deceased, such as Lionel “Uncle Lionel” Batiste, Anthony “Tuba Fats” Lacen,”Dinneral Shavers, Arian Macklin and many more.

TEAM MEMBERS

ERSEL “GARFIELD” BOGAN III & JEVON BOGAN FOUNDER & CO- FOUNDER

Garfield is a New Orleans native born and raised in the 9th Ward.

He is a graduate of John F. Kennedy H.S and the New Orleans Center for Creative Arts (NOCCA) where he studied Jazz and music theory. He is one of the original members of the Stooges Brass Band, where he spent 17 years of music career. Stooges was the house band for BET Sunday’s Best , Super Bowl XLVII, and the New Orleans Pelicans.

DEMETRIUS JOHNSON

DORIAN FRANCIS PRODUCER

Dorian Francis was appointed as the Production Manager of Gechar, Inc in 2009. Clients include BET and The ESSENCE Festival, he manages the ESSENCE Empowerment Experience.

Prior to, he served as the New Orleans Jazz and Heritage Festival Talent Packet Coordinator Director/R&B consultant.

KATRINA GRIFFIN

DIRECTOR, MARKETING & PR

DIRECTOR, COMMUNICATIONS

Demetrius is the CEO of JE Marketing Group LLC, a marketing firm based in the New Orleans area. Where his team has worked on various local festivals .

He is an US Air Force veteran, which during his active duty time he was able to travel and live abroad. He spent time in Italy, South Korea, Germany, and the Middle East.

KaTrina Chantelle Griffin is an accounting, nursing and business professional with more 18 years’ experience in the banking, medical, non-profit and education industries.

KaTrina owns K Chantelle Consulting Firm, a firm specializing in business strategic planning, training and accounting practices, policies and procedures. Her clients are throughout the Southern Coast

GARY NETTER

DIRECTOR, FOOD & BEVERAGE

Brings over 20 years of experience in the food and beverage industry, Chef Gary had the privileged of working side by side with chefs like: Paul Prudhomme, John Folse, Emeril Lagasse, Charlie Trotter, Norman Van Akin, and Dickie Brennan. This experience has also allowed him the honor to cook for two presidents of the United States, multiple celebrities, major festivals, Food Network, and many more

EVENT FORECAST This information is combined and calulated estimated from New Orleans Tourism Marketing Corp., New Orleans Convention and Visitor Bureau, https://www.opploans.com/blog/how-much-money-is-spentduring-mardi-gras/, blog, https://www.nola.com/business/index.ssf/2009/12/study_direct_economic_impact_o.html.

Estimated Attendees

Estimated Foot Traffic

6,500

15,000

Avg.Spending

Temperature

$65.96

55°F - 73°F

Mobile Marketing Impressions

Social Media Impressions

3.2 m

5.7 m

Average Age

26 yrs old

Social Media Live Viewing

1.2 m

Geo-Fencing within 5 Miles

>3 m

BRASS FEST GROUNDS

FESTIVAL COST BREAKDOWN 1. Marketing Print and Electronic Marketing

$7,000

Signage

$12000

Television and Radio

$10,000

Social Media

$4,000

2. EVENT ARRANGEMENTS Artist

$25,000

Venue (Insurance, Personnel)

$5,000

Production (Stage, Tents, Tables, Chairs)

$45,000

Vendors

$17,500

3. miscellaneous Licenses and Permits

$10,000

Event Manpower (Set-up, During Event, Tear down, Clean-up)

$13,500

Promotional Items

$8,000

Incedentals

$8,000

TOTAL : $165,000*

* Costs are just estimated. Please see official event Cost sheet for detail information

SPONSORSHIP PACKAGES Golden Tuba $50,000

Festival Presenting Rights.

Full page ad in Festival Program Booklet Partnered interview in Radio Media Partnered interview in TV Media.

Featured Speech on both stages 50 VIP Passes

Silver Trombone $30,000

Bronze Trumpet $15,000

Stage Naming Rights Logo on Banners, Flyers, Billboards and Invitations.

Logo and company featured in Social Media Campaigns Products and Brouchures in festival Gift bags 20 VIP Passes

Zone Naming Rights Products and Brouchures in festival Gift bags Company logo on all promotional flyers and media releases 10 VIP Passes

Need a Custom Sponsorship Package?

Please contact Ersel Bogan at 504-470-9000 or via brassfestevents@gmail.com

Why Sponsor Us?

Who We Are Save Our Brass Culture Foundation is a non-profit that provides education, resources and support to musicians. We advocate for musicians rights and provide programs to assist musicians in their musical careers. We assist all ages of musicians through every facet of their musical career while providing health, retirement and life insurance (i.e. 401k plan, health, vision and dental benefits, etc.).

We teach the culture of brass instruments to our youth in schools, jails, and churches. Our mission is to unionize the brass community to create more events, workshops, and mentorship programs to improve resources for the Brass Band community.

Why Sponsor the Cause Save Our Brass Culture Foundation puts on Brass Fest to provide the brass band community exposure to people who enjoy brass band and the culture of New Orleans, Louisiana. When you sponsor Brass Fest, you are connecting your products and services to our audience who will be highly engaged and excited about the experience. Across platforms and across continents, your company brand will be marketed to our audience that are extremely loyal to brand we promote and select to partner with the Brass Fest event. For your sponsorship you get access to thousands of locals to the respective city of Brass Fest and tourist within your target market who are open to marketed messages. Sponsors also benefit from the public relations exposure and promotions throughout the event.

CONTACT US 504.470.9000 info@brassculturefest.com www.brassculturefest.com

4100 N. Prieur Street New Orleans, 70117