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THE MARKETING CORNER
10 Things to do to Create a Successful YouTube Video Barbara Pennati eos Mktg&Communication Srl
info@eosmarketing.it
Video marketing is certainly one of the most effective and easily doable strategies for brands, especially thanks to the many tools that have recently emerged that make it easier for those who are not video makers to create video content. And YouTube is definitely the perfect platform for video marketing. However, breaking through the 500,000+ videos uploaded to YouTube every day may not be an easy feat. In this article, we’ve summarized 10 things you need to do to create a YouTube video that has all it takes to be successful.
W
hen it comes to video content, YouTube is unmatched. The latest
clear. How to do that? In addition to linking you to our guide on how to use
report from We Are Social and Hootsuite tells us that YouTube is
YouTube to promote a company3, in this article we report 10 things to do to
the second most used platform in the world, that Android users spend
create a successful YouTube video, differentiating yourself from competitors
an average of 23.7 hours on YouTube each month and that the potential
and promoting the brand from the very first seconds of the video.
YouTube ad reach is 2.56 billion users, +11.9% compared to 2020. But that is no t all. YouTube also proves to be in step with the times and
1. Do keyword research
with the changing needs of the public: it recently introduced YouTube
Researching keywords relevant to our business is the first step to create
Shorts, the short-video format that gives a nod to TikTok and Reels, and
a successful video. This will allow us to understand not only what our
announced its intention to enter the world of streaming , Netflix style, and
reference sector is looking for (and therefore choose which topic to cover
the podcast business2. In light of all this, the potential that this platform
and how) but also which keywords to include in our video, and in its title and
offers us to communicate our brand through videos is clear. However,
description.
with over 500,000 videos uploaded to YouTube every day, the importance
The goal of creating a video should be to promote and provide useful
of creating content that captures the attention of our audience is equally
information on a product or service, thus responding to the needs of our
1
audience. But if we don’t know at the outset what our audience needs and https://techcrunch.com/2022/03/23/youtube-to-stream-free-ad-supported-tv-shows-for-the-firsttime/?guccounter=1
1
https://www.socialmediatoday.com/news/youtube-is-moving-into-podcasts-with-new-detailsrevealing-its-podcast-pla/621306/
2
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how they’re looking for that information, we likely won’t be able to reach it. 3
https://eosmarketing.it/en/how-to-leverage-youtube-to-market-your-business/
