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Social Media Trends 2021: The Ultimate Guide Barbara Pennati eos Mktg&Communication Srl
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By analysing the Hootsuite and Hubspot/Talkwalker reports, we have identified 10 key trends that will guide 2021 social content and strategies and that brands will need to take into account to set up an effective communication with their audience.
W
hen we talked about the digital trends of 2020 last year, no
one would have imagined such a leap in the use of these tools,
one could’ve imagined what 2020 had in store for us.
caused by the need to stay in touch when the word of order was
The pandemic and the consequent economic crisis, the
social distancing.
rampant social protests, the pressing climate situation - all these
Surely Covid-19 more than any other factor has acted as a catalyst
factors have not only influenced the approach of companies to digital,
for many ideas, events and initiatives that perhaps would not have
and in particular to social networks, but also how social networks
occurred otherwise, and we must expect that some dynamics
adapted to cope with new needs.
and repercussions generated by this situation will also have an
For instance, although a stronger growth in video content and an
impact in 2021.
increase in Live or Stories usage were already expected last year, no
Like every year, global platforms such as Hootsuite, Hubspot and
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N. 67 - JANUARY/FEBRUARY 2021 - international PAINT&COATING magazine