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HIGHLIGHT OF THE MONTH
BASF Releases CODE-X, its 2020-2021 Automotive Color Trends Collection Edited by the BASF’s Coatings Division Münster (Germany)
joerg.zumkley@basf.com
The 2020-2021 Automotive Color Trends collection by BASF aims at representing the blend of the physical and digital worlds in a constantly changing environment, playing with concepts that intertwine surface, texture and colour.
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ASF has released its 2020-2021 Automotive Color Trends collection with a variety of shades and effects. The collection, called CODE-X, is the result of the
collaboration between designers of BASF’s Coatings division around the globe. Every year, these designers study future trends which they use as foundation for the development of surface, texture and colour positions. They draw inspiration from industry, fashion, consumer products, and nature, share their research with the automotive designers and help develop the colours of the future. The colours, which features new, reimagined whites, dark jet blacks, and a variety of vibrant colours, serve as inspiration to automotive designers for vehicles that will be on the road in three to five years. Many have effects or textures, contributing to create a tactile and visual experience. The global key colours vary from a greyish green, to a warm beige, to a coarse grey. “As new thinking drives big transitions in the values around society, identity and progress, this collection represents the blend of the physical and digital worlds to stay hopeful and positive while coping with change”, declared BASF. From top to bottom: Pundits Solution designed in EMEA, Social Camouflage designed in Asia Pacific, Dark Seltzer designed in North America.
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N. 66 - NOVEMBER/DECEMBER 2020 - international PAINT&COATING magazine