Force One 36 - Spring 2023

Page 1


Renderings Courtesy of Massari Design

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Good morning unreality!

This issue is special, because it marks the beginning of a new year of publication and the beginning of a new era, both exciting and worrying.

The cover of Force One, for the first time, is not a photo, it is not a drawing, in fact we don't even know what it is... We should ask someone smarter than us... someone capable of understanding things faster than us... a computer for example.

Welcome to the age of artificial intelligence, which creates images of celebrities without their knowledge, and writes articles commenting on these images… in seconds.

But luckily we are still able to enjoy real things, so go ahead and browse the - real - pages to discover Zheng Lu's art, Ziggy Chen's fashion, supercars, completely handmade watches...

So let's enjoy the new creations of artificial intelligence, but let's stick to reality ;-)

12 - Society / FAKING IT ;-)

18 - Art / ZHENG LU

24 - Fashion / ZIGGY CHEN

30 - Fashion / ON THE COURT

34 - Real Estate / LA COSTA PROPERTIES

36 - Luxury stay / LILY OF THE VALLEY

38 - Luxury stay / DOMAINE DE VERCHANT



54 - Books / SPEED LEGENDS

56 - Racing / MILLE MIGLIA

58 - Adventure / KF'S GAZELLES


66 - Yachting / VISION F

68 - Yachting / FERRETTI

69 - Yachting / LÜRSSEN

70 - Yachting / BENETTI

71 - Yachting / ARMANI & ADMIRAL

72 - Yachting / RIVA

73 - Yachting / FOILER

74 - Partnership / PRIVATE RENDEZ-VOUS DUBAI 2023


78 - Future / MEWS

Creative Director Luca Marotta


Fashion Editor

Jewelry and Watches Editor






Director Andrea Dini
Dafne Funeck
Laura Canepa
Editor Richard McCreery
Art Advisor Giovanni Gasparini
Contributors Keith Francis
Gardner Contributors
Olivia Rose
Benjamin John McMillion
Marsglobus Ltd
Bruno De Marquis
Lifestyle Photographer
Photographer Francesca Cari
Production Thomas Bourgoin Heliographic System Layout Force One Editorial Photographers PhotoKasia November Studio Maïenga Mathieu Hertault Nicolas Johan Mohamed Drissi Kamili Paul Roquecave Charlotte Gamus Sargentini Advertising & Development +33 (0)6 40 61 02 05
One is published by One Force Sarl Principality of Monaco SSN 2271-4111 INDEX
"IS IT YOU BRAD?"- BY JOANN - Cover Photo # 36



"Why bother with real celebrities when you can just make your own?"

HE Brad Pitt SHE Brad Pitt

Ladies and gentlemen, we have some breaking news: Brad Pitt is now a woman! Yes, you read that right. Thanks to the power of AIgenerated deep fake celebrities, we can now transform Hollywood's hottest hunks into stunning ladies, and vice versa. It's like Freaky Friday, but on steroids.

To illustrate this article, we're using the work of Joann, an artist specialized in AI graphics. In the artist’s latest projects, it gives us a glimpse of what our favorite stars would look like if they were in a Wes Anderson movie, and then flips their gender like a pancake. And let me tell you, the results are hilarious and terrifying at the same time. On the other hand, we have to wonder: what does this mean for our society? Are we just playing with fire?

But let's not get too serious here. After all, this is just a bit of fun, right? Who doesn't love a good gender swap ;-)? It's like watching your favorite stars play dress-up, with a twist… And the fact that we can do this with AI-generated deep fake celebrities just makes it all the more exciting.

Of course, there are some ethical concerns to consider. What if someone uses this technology to create fake videos of real people doing things they never did? What if they use it to ruin someone's reputation or privacy? These are valid questions that we need to address as a society.

But let's not forget that we can also use this technology for good, if we will be able to keep it as a tool for entertainment creativity. So, let's embrace the possibilities of AI-generated deep fake celebrities with a sense of humor and a healthy dose of skepticism. Let's marvel at the hilarity of seeing Elon Musk in a wig and a skirt, but also be aware of the implications of this technology. And let's not forget that we're using the work of an artist who has mastered the art of making us laugh and cringe at the same time.

In the end, the possibilities of technology are endless, and we're only scratching the surface. Who knows what kind of AI-generated deep fake celebrities we'll see next? Maybe we'll have virtual versions of ourselves that are better looking and more successful than the real thing without the need of painful cosmetic surgery.

Or maybe we'll just be living in a world of endless deception and manipulation. Either way, let's face it with humor, wit, and a little bit of panic. Because if there's one thing that's certain in this world, it's that technology is a laughing matter and a cause for concern at the same time.

"After all, what could possibly go wrong?"
SHE Elon Musk
Kanye West


Joann is a Senior Graphic Designer and Illustrator based in Yerevan, Armenia, specialized in digital media. With a passion for merging technology and art, the artist creates striking and imaginative works that challenge traditional boundaries.

Joann believes that the medium does not define the essence of an artist and that AI art is not a separate category from traditional forms of art. With a Bachelor's degree in Journalism and a passion for underground fashion, the artist brings a unique vision to art. The artist believes that AI is not capable of producing truly original or innovative works without the influence of human creativity. Only by combining human vision and intuition with the computational power of AI can artists create truly unique and impactful works of art.


Emmanuel Macron

TheLotus Collection

Both Open Petal and Closed Petal pendants come complete with an 18k gold necklace



Before shouting lese majesté !, stop for a moment to look at Aurora Edge II, one of the sculptures that sculptor Zheng Lu presented at the HOFA Gallery in London. Perhaps you will find the courage to draw a parallel between the two artists.

My first encounter with Zheng Lu's sculpture was sipping a coffee in a hotel that is perhaps the most beautiful house in the bay of St Tropez. Indeed, in the sunny hall of this building, the table on which my cup was placed was dominated by a watery vortex of Chinese words (a poem, they explained to me later), carved into a highly polished steel structure over three meters long. Toi et Moi, this is the name of the sculpture, started from the floor towards the ceiling, made you literally lift up in the air pushed by the movement of the water and by the words of love, which I certainly couldn't read, but just as certainly I could understand.

And I know that this introduction cannot explain why I take the liberty of juxtaposing the name of Zheng Lu with that of the Swiss master, but once again I invite you to observe the sculptures of his London solo exhibition Liquid Narratives.

The search for the absolute is the point of contact between Zheng Lu and Giacometti. In seeking the absolute, both have achieved the essential by renouncing imitation and going beyond the limits of symbolic and figurative representation, with an artistic practice that has hinged on gesture and manipulation, on

Water in Dripping-Winter rain

concentration and the renunciation of the definitive form. In Giacometti's sculpture, raw metal, the seemingly shapeless lumps of matter coagulate along fundamental lines of force. This happens in the same way in the water lines of Zheng Lu's sculptures, in the words joined to form eddies and waves. Or in the highly polished metal (in this case at the antipodes of Giacometti) that drags anyone who stops to look at his works into the open sea.

Asian taste on the other hand, is different and exciting, adding sensitivity and lightness that transport us inside our soul with a decidedly lighter, poetic, reassuring spirit.

Aurora Edge II
Water speaks without ever stopping, but it never repeats itself.
© Photokasia
Octavio Paz
20 Water in Dripping-Blue

Zheng Lu's sculptures are characterized by their gravity-defying compositions and the theme of water and its transformation from fluidity to stillness spaces. His use of calligraphy and poetry, as well as his reference to traditional culture, adds sensitivity and lightness to his works, which transport the viewer inside their soul with a poetic and reassuring spirit. Through his sculptural practice, Zheng Lu explores complex concepts such as reflective mediums and the interconnection between humans and machines, nature and technology.

Zheng Lu's work has gained international recognition, with his sculptures exhibited in significant galleries and museums such as the Museum of Contemporary Art in Taiwan, Parkview Museum in Beijing, and Long Museum in Shanghai, China. His artistic language introduces a conceptual element within his structural compositions, propelling new interpretative possibilities. Overall, Zheng Lu's sculptures combine traditional sculptural techniques and cutting-edge technologies to explore complex themes and concepts, creating works that are both intellectually sophisticated and visually stunning.

© Philipp Rupprecht


House of Fine Art - HOFA seeks to explore beyond the creative constraints of the contemporary art world, demanding to challenge the conscious, stimulate the subconscious and amplify the voices of the underrepresented.

Our ongoing selection of emerging and established artists, who are sourced locally and internationally, effectively communicate their innovative techniques and experimentation through a range of multidisciplinary genres. Their works are a documentation of meticulous methodology and incitement of emotion, that allude to modern and conceptual subject matter.

HOFA’s philosophy essentially led to the birth of their gallery space, with the intention to activate the artist’s academia, concerned with the pursuit of research, experimentation and innovative interpretation and a space to stimulate the senses and conceptualise communal engagement. As of November, 2022, the gallery introduced 'HOFA DAO', a decentralised autonomous organisation that establishes a portfolio of investments associated with their exhibiting artists and their artworks.

In 2018 HOFA Gallery was the first art gallery in the world to make their entire collection available in cryptocurrency. Using new technologies and digital innovations, HOFA pledges an accessible entry point to the market and inclusivity to art collectors on all levels.

Founded in 2012, HOFA extends its environment beyond just an art gallery, merging collaboration with creatives, digital design and media, curating interactive events and summoning a platform for open discussion, debate and discovery. HOFA Gallery has provided government institutions, museums, art galleries and private collectors access to some of the most sought after and collectable works of contemporary art.

58 Maddox Street, Mayfair London W1S 1AY T:
(0) 207 193 2817
© Photokasia
The Wormhole
▼ Water in Dripping-Group of Warblers


Moving between his home town of Shanghai and the rest of the world researching materials, tradition, art and design, Ziggy Chen brings his own personal version of men's fashion to the Paris catwalks.

Breaking down and recomposing elements, transforming a linear and concise narrative into garments studied down to the finest detail. This is Ziggy Chen, multifaceted stylist and owner of the eponymous brand, who since 2013 has been managing not just a menswear brand, but a fully-fledged design project, where the soul of tradition meets the spirit of the contemporary, always on the cutting edge of creativity.

If “The Medium is the Message” as philosopher and sociologist McLuhan once said, then for Ziggy Chen the clothing is the medium. Since the very start, his stylistic language has focussed intensely on quality, simplified volumes, material research and original fabrics. Uncompromisingly subverting the rules, redefining

the futuristic panorama of a usable, yet sophisticated fashion, always straddling the old and the new.

This is his way of experimenting, going off the beaten track to punctuate his wardrobe with minimal, relaxed but bold figures, where the tangle of emotions encapsulated in the designer's soul finds its own space like a piece of a puzzle, confidently conveying the Chinese culture in which it is rooted, but with the cosmopolitan voice of he who has seen and knows the world.

This designer’s strength lies precisely in the research he dedicates to materials: wool, linen, leather, organic cotton and other elements coexisting in the structure of garments swathed in an intangible energy.


Raw juxtapositions clash in the softness of the figures; and precisely in the details the clothing takes on further meanings to lose ourselves in.

Each collection is a starting point, never a point of arrival, with its origin in his debut fall/winter 2013/14 collection.

Season after season, the designer continues the journey he interprets through his own personal language: from the glorious clothes that characterised seventeenth century Europe, to clothing styled on the workwear so close to the traditional clothes of his country, moving on to an intricate, universal style with its gaze firmly on the future.

While the exhibition entitled Chaos, organised in April 2021 in Shanghai, presented his most intimate universe, the latest Fall/winter 2023/24 collection

shown in January of this year at the Paris Fashion Week finds the designer intent on experimenting with raw cut, thrown together items, in a new chapter of his vision and philosophy that sees the suit as both object and connection between past and future, in constant evolution.

Viglumsy, the collection’s title, is a crasis of Vigorous and Clumsy that synthesises the essence of the suit redefined and embellished by new details and original techniques.

Innovation and the combination of linen, the designer’s favourite fabric, wool, cashmere and cotton, play on the distinct weights of the materials.

Velvet accents appear among the various items, while complex, surprising prints are always defined in shades borrowed from nature.


In themselves these creations, the perfect synthesis of versatility and pragmatism, combine distinct elements of nature, design, creativity and uniqueness.

In the words of Maurizio Vela, who’s always been Ziggy Chen’s agent and who for years has been exclusively promoting avant-garde, conceptual brands from Paris:

“In a universe as flat and homogenised as Prêt-à-porter, ruled by the desire to dress like the masses following the lines created by the big brands, there’s still a niche market of customers constantly in search of something truly unique and original.

The kind of cool people capable of ripping through convention and establishing themselves as icons who don’t follow style but create it. Artists, singers, even ordinary people with strong personalities who know how to express them; people like Keanu Reeves and Orlando Bloom, who’ve been Ziggy Chen customers for years are perfect examples.

My job, and that of my colleagues, is to be able to find and reach people like these, and the only way of doing that is to target and get into the best multi-brand stores that sell global excellence and are always in search of new creative brands. Right from the start, managing to get into international showcases like Dover Street Market, Selfridges and The Library in London, L' Eclaireur in Paris, Antonioli in Milan, IF B.que and Atelier New York, Tsum Moscow, Maxfield Los Angeles, Isetan Tokyo and Lane Crawford Hong Kong, to name but a few, meant that the Ziggy Chen brand could dress the best of the world’s niche customers, and its appearance at the Paris fashion week proves it’s currently considered the most creative Avant-Gardist brand in the world.”



Discover a world where harmony reigns supreme. A world of nature and precious water that flows up from far beneath you. A world of history and beauty that seem frozen in time. You can at Fonteverde, since time immemorial


Neutral colours, punctuated by classic shades like blue, red and green. A fusion of casual and sporty vibes for looks with a nod to the simplicity of a moment

A match of style between the unmissable appointments of Monaco, new ideas for the men’s and women’s wardrobe and classic references. If last year we saw fashion inspired by the champions of tennis who wrote the history of the sport, this spring the seasonal allure shifts to clothing intended as a uniform for every day: a subtle balance between style and sport for comfy outfits, but with intense attention to detail.

The aplomb of the Monte Carlo Masters, founded in 1897 and still one of the world’s most important tennis tournaments, lives on in long white pleated skirts recalling the sophisticated look of ‘sixties athletes, or in the short cotton ones with laceup waists. On the other hand, the men's wardrobe has loose-fitting trousers and linen Bermuda shorts for absolute comfort. The everyday wear includes practical and casual unisex piqué polo shirts, while sleeveless shirts or cream cardigans with classic stripes are worn open over the shoulders.

Outerwear ranges from parkas with mesh elements to anorak hoodies, with white leather sneakers coordinated with trapezoid hand or shoulder bags for an essential final touch.

32 LOUIS VUITTON ami casablanca


Modern building with 24-hour security service and swimming pool.

Located on a very high floor, this apartment benefits from magnificent panoramic views and offers generous volumes. It includes an entrance hall with cloakroom and guest toilet, a spacious living and dining room leading to the pleasant terrace, a fully equipped kitchen with breakfast corner, 2 comfortable bedrooms with ensuite bathroom/shower room and dressing room, a superb master suite with its spacious bathroom (bath and shower) and large dressing room. The living room, the dining room and two bedrooms open onto the spacious terrace facing the sea. Rented with 2 parking lots and 1 cellar.

Price : on request

25, Avenue de la Costa - MC 98000 Monaco T: +377 97 97 99 00 Years In Monaco


Open year-round, Lily of the Valley is a 5-star, yearround luxury hotel dedicated to weight loss, fitness and wellness. A few minutes from Saint-Tropez, it is established in a preserved landscape: that of the Cap Lardier estate. Protected area, the green lung of the Var coast stands at the foot of the 5km of fine sand of the wild beach of Gigaro.


With its 2,000 sqm dedicated to health, sport and wellbeing, Lily of the Valley specializes in combining weight loss and good time. From treatment to nutrition and physical preparation, the hotel's facilities and its wide

range of outdoor sports allow expert and tailor-made care programs, in accordance with Lily of the Valley's lead nutritionist Jacques Fricker’s method. Wellness and luxury, it is in these terms that Lily of the Valley is told...


Villa W enjoys a breathtaking view unchanged for 200 years, at 180 degrees, which embraces the whole bay of Gigaro. It is the same view that we have from the main terrace of Lily of the Valley. Villa W accommodates up to 6 guests on two levels spread over 250m² and


100m² of terrace, with sea view, swimming pool and private gardens. With a large living room, Villa W also has a master bedroom and two guest bedrooms, each offering a private terrace with a view on the Mediterranean.


Located less than 5 minutes from the hotel, at the foot of the hill, the new Beach Club consists of a beach and two restaurants dedicated to Italian cuisine.

La Brigantine opens its terrace above the water for the lovers of traditional cuisine, from the northern lakes to Sicily, while Pépé honors Italian “street food” to share with family or friends. Designed by the hotel's chef, Vincent Maillard, these two tables combine transalpine inspirations and local products. The Beach Club welcomes its guests every day, from breakfast to dinner.


Boulevard Abel Faivre | Quartier de Gigaro

83420 La Croix- Valmer

+33 (0)




Nestled in a one-hectare park with a rich history dating back to Gallo-Roman times, Domaine de Verchant is a true gem in the Montpellier region. The estate perpetuates its heritage by rebuilding, restoring, and rebounding through time, while remaining in symbiosis with nature. With spacious and contemporary rooms, the gastronomic restaurant Marcelle, chimney bar at La Plage, stunning swimming pool and a vegetable terrace, Domaine de Verchant offers a luxurious and tranquil getaway.

Domaine de Verchant is a stunning estate offering an unparalleled luxury experience to travelers seeking authenticity and tranquility.The property's rich history is evident in every detail, from the restored Castle to the 19th-century park designed by the famous Bühler brothers.

Under the leadership of Pierre and Chantal Mestre, the estate underwent a remarkable transformation since 2002, resulting in an exceptional residence, where each room offers a breathtaking view of either the park or the vineyards, paying homage to what Marcel Proust referred to as "time regained." The estate's gastronomic restaurant delights foodies with its exquisite menu, masterfully crafted by the chef with local and seasonal produce and contemporary flair.

However, the true highlight of the estate is Le Spa Verchant, a space entirely dedicated to well-being and fitness, spanning 2000 m2 and featuring state-of-the-art equipment, a wide range of treatments as Valmont, Biologique Recherche and Kos prestigious brands, and a team of expert therapists.

Domaine de Verchant is the ideal destination for a romantic getaway or a peaceful retreat, offering a unique and unforgettable experience where luxury and nature come together to create a space where time stands still. Whether you want to explore the stunning park, sample the gastronomic delights, or simply relax at the spa, Domaine de Verchant has something for everyone.

© Alexia Roux


The Villa Sarnelly, is a hidden gem located just 10 minutes from the center of Montpellier. Boasting a 7,000 square meter landscaped garden and 600 square meters of living space, this stunning villa offers a contemporary decor and luxurious amenities.

The villa features three spacious bedrooms, each with a private bathroom. The master bedroom, measuring 80 square meters, includes a balneo bath and a private water room. In addition, there are three self-standing apartments, making Villa Sarnelly the perfect destination for an intimate family stay for 2 to 12 people maximum.

The villa's amenities include a tennis court, city park, indoor bar area with a pinball machine and baby foot, children's playroom, and a wellness area with a fitness area of 100 square meters.

But what truly sets Villa Sarnelly apart is its dedicated concierge service and "Chef à la carte", ensuring that every aspect of your stay is tailored to your needs and desires.

And with access to the Domaine de Verchant's gastronomic restaurant and spa, your stay is sure to be unforgettable. Villa Sarnelly truly offers the best of both worlds: a private oasis of tranquility, just a stone's throw from the bustling city of Montpellier.

© Guilhem Canal


Nestled within a picturesque setting, "La Maison" is a luxury guest house, a stunning oasis where tradition and modernity blend seamlessly. The rooms are designed with a focus on modernity, while adhering to the principles of simplicity and chic elegance. Every detail has been carefully considered, with the finest materials and craftsmanship showcased throughout.

From the warm colors of the décor to the comfortable furnishings, each element of "La Maison" creates an atmosphere of relaxation and tranquility. Whether you're here to escape the hustle and bustle of everyday life, or

to celebrate a special occasion, you'll find everything you need to unwind and rejuvenate.

With 5 beautifully appointed rooms, "La Maison" is a haven of comfort and luxury. And with its ideal location just 300 meters away from the Domaine, you'll be able to enjoy all that Domaine de Verchant has to offer, while still having a private sanctuary to retreat to.

Come and experience the perfect fusion of tradition and modernity at "La Maison", where every moment is a celebration of the art of living made in “Méditerranée”.



At the first Paris Fashion Week of the year, many luxury jewellery houses came to present their latest works of masterful goldsmithery studded with prodigious gems. Firmly set in the high-end segment, these creations have always been a niche devoted to excellence and savior-faire, which sees entanglements with numerous other creative universes. Those of high fashion and high jewellery have a particular creative affinity that loves going beyond the boundaries of the merely precious, toward an inclusive and sustainable future.

“Exceptional Stones” is the collection offered each year by Caroline Scheufele to present not only finished pieces, but gems still to be set for which the design is yet to be imagined. Alongside the purity, traceability and rarity of precious stones, the essential aspect of the collection its sustainability, thanks to the use of fairmined certified gold.

Exceptional Stones Collection. Fairmined certified ethical yellow and white gold necklace with diamonds and a one hundred carat fancy vivid yellow cushion-cut diamond.


Dearest Dior Collection. Ring in white gold, diamonds, blue tourmalines and tsavorite garnets.

Victoire de Castellane imagines Dearest Dior through an exploration of the ancient, fascinating art of embroidery. Like a precious yarn, ultra-light gold is chiselled into delicate textures like lace that reveal the skin. While inspired on the past, the innovative design and lively colours of the collection’s seventy-seven creations speak a highly contemporary, future looking language.

Dearest Dior Collection. Earrings in white gold, diamonds, blue tourmalines and tsavorite garnets.



Launched in Paris in 2019, the Gucci Hortus Deliciarum collection comes into bloom again this year with new specimens inspired on a kaleidoscopic garden, inhabited by wild, powerful and colourful flora and fauna. Emerald leaves, blossoms in the warm colours of mandarin garnet, spinel and beryl convey the sparkling atmosphere of spring in bloom.



Hortus Deliciarums Collection Hortus Deliciarum Collection

Spirit Collection Chapter II

Destiny Bracelet


Francesca Amfitheatrof, creative director of Vuitton’s jewellery and watches department, adds an unprecedented chapter to the Spirit collection, which debuted in June 2022. The thirty sensational jewels presented at the Paris Haute Couture Week have a truly avant-garde design and stylistic language typical of the House, with pure geometry producing new forms created especially for the occasion, one in particular being the LV cut of the diamonds with a star pattern, which the brand has patented, and the profile of the letter V repeated ad infinitum like chevrons.

Spirit Collection - Chapter II Liberty Medaillon & Brooch

History of Style: Like a Queen Collection. Bracelet paved with aquamarines and diamonds, with blue lacquer, in white gold.

History of Style: Like a Queen Collection. Ring set with a Ceylon cushion cut sapphire of 6.00 ct, paved with diamonds, in white gold.


Every year at the end of January Boucheron presents a new chapter in its Histoire de Style through collections revisiting the icons of this Parisian Maison’s archives, as seen through creative director Claire Choisne’s contemporary vision. For the eighteen “Like a Queen” pieces, this year she drew inspiration from a diamond and aquamarine double-clip brooch, receive by Queen Elizabeth II in 1944 as a gift for her eighteenth birthday. Art Déco style is the real protagonist, expressed through an unprecedentedly actual and innovative creative impulse, including the possibility that its wearers could, certainly, be like queens, but could also, and why not indeed, like kings.


What makes a classic? The inherent quality of telling something new and relevant across time.

Add technology and the quest for speed, and you get a true classic car; nobody has interpreted this formula better than Ettore Bugatti, the Italian car genius of a family trio of creative masters, with the designer Carlo and the sculptor Rembrandt. Thus it should not come as a surprise that Bugattis regularly feature as top lots at auctions worldwide, where they trade well above the million mark. Like the mythical Phoenix, Bugatti has rebirth from its ashes twice, every time with a distinctive and incomparable combination of technical achievements and beautiful design:

- the beginnings under the founder Ettore Bugatti, and later his sons Jean and Roland, from 1909 to 1956;

- the Modena period under the direction of Romano Artioli, from 1987 to 1995;

- the last 25 years under the VW group, with the production of the Veyron model in 2005. There is no better way to narrate this fascinating and inspiring history of determination, technology, speed and aesthetic then presenting the iconic products: four cars of different periods and scopes, somehow representative of the 114 years since the foundation of the historical factory in Molsheim.


Introduced in 1924, the Bugatti Type 35 has won over 2.000 races in the following decade including 5 times the Targa Florio, the most challenging race of those times, and 4 times the Monaco GP.

A well-known exemplar of this car, a 1929 Bugatti Type 35C, raced to the 4th place in the 1929 Monaco GP and previously owned by the Baron George Philippe de Rothschild, preserved for 25 years in the Bart Rosman Collection, has been sold at auction by Artcurial in Paris in February 2023 for 2.2 million Euro.




1930s Bugattis are not just fast cars: alongside the GP winners, Ettore’s son Jean developed a series of ‘racers for the road’, slightly less extreme in terms of performances but drivable on normal days. The eight-cylinder car was offered by the factor in five different configurations, of which the Atalante is the most prestigious, and the Sport models the most sought after.

This 1937 Bugatti Type 57S Atalante ‘Howe’ is one of only 17 known; it has a particularly interesting story: it was first sold to Earl Howe, a noble race driver, then disappeared for decades to re-emerge in a garage in the UK where it was left abandoned, and sold by Bonhams at auction in Paris in 2009.

The studding bodywork makes this car one of the most elegant cars ever produced, well deserving the 3.4 million Euro paid in that sale as a ‘barn-find’ condition car.

Following an extensive restoration, the same chassis changed ownership again at auction in September 2020, in the debut sale in Europe for Gooding & Co. in Hampton Court near London, for almost 7.9 million £ (circa 10.4 m $): a significant increase due to the intervention, but also a testimony of the growth of the classic car market over the last decade.

> >
© Courtesy of Gooding & Company - Images by Mathieu Heurtault


The Italian brief period of production in the 1980-90s is usually represented by the extreme sport car EB110, a F1 for the road that had amongst its fans Michael Schumacher, currently trading above the 2 m Euro mark.

There is however an even rarer car: the Bugatti EB 112, a four seater - four doors saloon designed by the magic pen of Giorgetto Giugiaro of Italdesign.

The style recalls directly the 1930s Bugatti 57S Atalante and the legendary 57SC Atlantic, the rarest Bugatti ever made, creating a directly link between generations.

The ‘all black’ car in these pictures is one of the rarest sight you can spot in Monaco; its originality includes a full set of Bugatti fitted luggage, and an umbrella adorned with a sculpture replica of the elephant conceived by Rembrandt Bugatti, used by his brother to add prestige to the Bugatti ‘Royale’, the most luxurious car of all times.

The forced end of production in 1995 left only 3 examples of this timeless classic, a comfortable car ‘for the family’ reaching 300km/h, a project very much ahead of its times, and a masterpiece of design for a millionaire connoisseur with deep pockets.

© Richard McCreery


Following the successes of image and speed of the previous model, the Veyron, Bugatti has surpassed itself with a car dedicated to the race champion Chiron

The fastest road car in the world has a top speed electronically limited to 380 km/h, with an incredibly powerful engine paired to a streamlined body that draws upon the centenary tradition of the brand.

On February 1st 2023 the auction house RMSotheby’s has sold in Paris the first and only “pre-series” 2022 Bugatti Chiron Profilée for the record price of 9.8 million Euro. All 500 build slot for the Chiron have been sold, thus making the few already built trading above their factory price.



50 Sports cars that define automotive excellence, with breathtaking imagery and compelling stories that will transport you to the heart of the action.

In recent years, there has been a growing fascination with vintage cars, with many collectors and enthusiasts seeking out classic models from the early days of automotive design.

This trend has been reflected in the market, with prices for vintage cars skyrocketing and many high-end auction houses dedicating entire sales to these coveted machines. Now, the renowned publishing house Taschen has tapped into this trend with their latest book, "Life in the Fast Lane: The stories behind 50 of the world's most spectacular sports cars". Unlike their usual luxurious tomes, this new offering is more accessible, priced at just €25, making it the perfect addition to

any car lover's library. With the Monaco Grand Prix just around the corner, "Life in the Fast Lane" is sure to be a hit with racing enthusiasts, providing a captivating look at the history and design of some of the world's most iconic sports cars.

Curated by design authors Charlotte and Peter Fiell, the book celebrates the golden era of sports car racing, which existed until the late 1960s. It includes 50 of the most exquisite, desirable, and adrenaline-charging sports cars of all time, showcasing the enthralling endeavors in automotive design and engineering in pursuit of optimum dynamic performance for both road and track. The cars range from the landmark


The book is not just a visual feast but also a comprehensive guide to the world of sports cars. Each entry is accompanied by expert descriptive texts and specs, providing a detailed insight into each car, its history, and its unique characteristics. The book is sure to be a hit with racing enthusiasts, providing a captivating look at the history and design of some of the world's most iconic sports cars.

Charlotte & Peter Fiell

50 Ultimate Sports Cars. 40th Ed.

Hardcover, 15.6 x 21.7 cm, 512 pages - € 25

Taschen Store - 2, rue de Buci 75006 - Paris

1912 Stutz Model A Bear Cat to the radical 2020 McLaren Speedtail, and each model is presented with lavish spreads complete with stunning imagery taken by the world’s leading car photographers alongside rare archival gems.
© Taschen



Richard Mille, has announced that Lilou Wadoux will be joining the Richard Mille Racing Team as a factory driver or the 2023 season.

This announcement comes after Lilou’s impressive performance in her first season in the European Le Mans Series, where she competed as an all-female team with Beitske Visser and Sophia Flörsch. Lilou is also set to become the youngest factory driver in Ferrari’s history, with whom she will compete in the FIA World Endurance Championship (WEC).

Richard Mille Racing Team was created in 2017 with the aim to promote drivers and provide them with the necessary support to succeed in this sport. As Amanda Mille, the CEO of Richard Mille, expressed: "Three years after the creation of the Richard Mille Racing Team, the marvelous work of the technical teams and drivers allowed us to achieve our objective. Lilou is only at the start of her career, but she is already writing a new page in the history of motor racing by joining Ferrari as an official driver in endurance."

The Richard Mille Racing Team has already achieved a great deal in promoting female drivers in the sport. In 2019, the team made history by becoming the first all-female team to finish in the top 10 at the Le Mans 24 Hours. The team has also competed in other high-profile races, including the Daytona 24 Hours and the Sebring 12 Hours.

Richard Mille has been a long-time supporter of motorsports and has sponsored numerous events and drivers: the partnership with Ferrari and the involvement of legendary motorsport figures like Alain Prost, Charles Leclerc, Sebastien Loeb, and Fernando Alonso further underscores the brand's passion for the sport.

In conclusion, Lilou Wadoux's signing with Ferrari is an achievement that goes beyond just being a female driver breaking into a male-dominated sport. It represents the realization of a dream shared by the Richard Mille Racing Team and an affirmation of their philosophy that anything is possible with hard work and the right support.

58 © Maïenga


Pushing the limits further: KF Masterpieces, Swiss finest watchmaking brand specializing in bespoke production, sponsors the ultimate adventure in the heart of the North African desert : the "Rallye Aïcha des Gazelles du Maroc"

The Rallye Aïcha des Gazelles du Maroc is a unique event that has grown in popularity over the years, attracting women from different backgrounds and cultures who share a passion for adventure, exploration, and selfdiscovery. The event is not just a sporting challenge but also a symbol of women's empowerment and their ability to excel in every situation.

At its core, the Rallye Aïcha des Gazelles du Maroc is based on strong values such as courage, self-transcendence, loyalty, mutual aid, and commitment to the environment. These values have allowed it to persist and develop over the years, gaining in popularity and attracting more and more participants.

The event requires teams to chart their course in the desert without any electronic means of communication, using geographic coordinates, a ruler, and a compass to navigate the terrain and choose the shortest possible route between the passage controls. The ranking and final podium, awarded according to categories, are won by achieving the least number of kilometers between the geographic coordinates of the start and finish of each stage.


The Rallye Aïcha des Gazelles du Maroc is not just a challenge or a trophy; it is also a commitment. The event is a powerful lever that encourages women to push their limits and foster personal fulfillment. Entering the Rallye Aïcha des Gazelles du Maroc is a potential revealer and a catalyst for personal growth and self-discovery, transforming the lives of the Gazelles and their entourage, generating projects, and transmitting key values.

The energies, talents, and emotions shared by the Gazelles make this great sporting event the reference adventure for thousands of women and enthusiasts worldwide who seek to challenge themselves, explore new horizons, and test their limits in a unique field of expression.

The Rallye Aïcha des Gazelles du Maroc also has a significant impact on the environment and the local communities. The event takes place in the heart of the Moroccan desert, a fragile and threatened ecosystem that requires sustainable management and protection. The rally promotes environmental awareness and encourages responsible behavior, such as waste reduction, water conservation, and carbon footprint reduction. The rally also supports various social and humanitarian projects that aim to improve the living conditions of the local communities.

For the two participating teams supported by KF, the brand has provided a watch exclusively for their adventure.

Its iconic compass made it an essential tool for navigating the rugged terrain of the desert, while its sand-colored scales and cardinal points ensured precision in direction.

This KF watch is not only practical but also visually stunning, making it a true work of art. The watch's unique design and functionality perfectly embody the adventurous spirit of the Rallye, making it an ideal companion for anyone embarking on a desert journey.

In addition to sponsoring the event and the teams, KF has customized two Jeep Wranglers in the KF colors for the Gazelle teams. These vehicles have served as the teams' trusty companions as they navigated the challenging terrain of the Moroccan desert.

© Charlotte Gamus © Mohamed Drissi Kamili © Paul Roquecave © Nicolas Jahan

kf masterpieces special teams

KF Masterpieces has also sponsored two official Gazelle teams by carefully selecting members who embody the values of resilience, courage, and a pursuit of excellence, which are shared by the brand.

Caroline, Sonia, Audrey, and Sigrid were chosen for their inspiring messages and unwavering commitment to the association "Pour eux, Pour elles".

This event not only tests the physical and mental endurance of participants but also celebrates the empowerment of women and their ability to excel in challenging situations.

KF Masterpieces believes that anything is possible with the right mindset and ambition. By supporting events like the Rallye Aïcha des Gazelles du Maroc and promoting values such as sustainability, the company hopes to inspire others to push their limits and explore new horizons

The design of this complication is inspired by the rally, KF having equipped the gazelles of cars 106 and 108 with this timepiece specially made for them.

One-minute Tourbillon

Spirograph® balance, KF patents

Balance-stop device, KF patent

Frequency of 18,000 vph

45 mm in diameter, 13,9 mm thick

Double-gasket crown ensuring water resistance to 30 metres (3 ATM)

Dial with cardinal points Orange hand to point towards the sun

Crown-based shock-absorbing system, KF patent

Three-part case (bezel, middle, back)

45 hour power reserve with “Maltese cross” stopwork mechanism (effective 72h.)

© Force One



Ultra-lightweight titanium sunglasses


Cuarzo de los Andes Destinos collection


Total look

HERNO Ultralight Field jacket


Sneakers Trainer by Rammellzee




Long sleeves Pekaboo shirt


Black leather sandals


Groove Armchair & Groovy Ottoman


Apple Watch Series 8, Lucky Horse

ETRO Total Look



Pointelle Polo Sweater


In embroidered straw


BULY 1803

Pommade Concrète

DIOR Gardening Capsule Collection

VIC MATIÉ Sneakers




Strass doudou mini bag




Highgrove Bouquet

LOEWE Lambskin Sandals



Turkish yacht builder VisionF Yachts is renowned for its range of stylish power catamarans built in aluminium. Now it has unveiled a new flagship model and it’s in composite: the VisionF 100.

- First unit is sold and will be delivered in early 2025

- New 30.5-metre flagship with 12-metre beam

- First model in carbon reinforced composite

- Superyacht space and amenities

- Multiple accommodation and layout options with up to 6 guest cabins

- 4 x Volvo Penta IPS engine for 22 knots max speed


The new model is constructed entirely of carbon reinforced composite (CRP) for high strength-to-weight ratio, meaning a very light structure that is at the same extremely strong, rigid and durable.

At 30.5 metres overall, the flybridge catamaran shares the same in-house design DNA and many of the features of its smaller siblings, but on a superyacht scale. With a max beam of 12 metres it boasts enormous spaces both inside and out. Despite its huge length and width, the catamaran will have a 1.2-metre draft that makes it perfect to explore shallow waters, for example, in the Caribbean and enter secluded bays.

“I’m happy to announce that we have sold the first VisionF 100 that will be built of carbon reinforced composite and we are going to deliver the catamaran in early 2025,” said Coskun Bayraktar, Founder and Owner of VisionF Yachts. “And we plan to start building the second unit that will be launched in March 2025.”

The aft cockpit, for example, has dining facilities for a full complement of guests with an ingenious sofa design whose backrest can be shifted to face the table or a folding terrace suspended over the stern.

The foredeck is always a favourite hang-out for guests on catamarans and the new VisionF 100 adds the option of a large glass-bottomed Jacuzzi (2.4m x 1.6m) above the water below.

Not forgetting that expansive sundeck that offers 116 sqm of open-air space with yet more sofa seating, sunbeds, dining table and a bar unit.

Inside on the main deck is a huge 100-sqm saloon with a dining room. Clients can also choose to have a luxurious forward-facing master stateroom of 30 sqm with private access to the foredeck. Full-height, sliding glass doors on both sides of the saloon open onto folding bulwarks for panoramic views and a cooling sea breeze.



Designer Filippo Salvetti explains that the InFYnito is a space that embodies the concept of "just like home," with an intimacy and safety that allows you to relax and unwind.

Ferretti Yachts has pushed the boundaries of imagination with the release of the InFYnito 90, a vessel that redefines what it means to cruise in luxury.

As you step aboard the InFYnito, you're transported to a world that's beyond the realm of ordinary experiences. The yacht is an extension of your home, a place where you can breathe in the light and feel the embrace of the sea and sky.

The design is a seamless blend of the interior and exterior, creating a visual continuity that connects you to the horizon like never before. With no limits or boundaries, your view is infinite, and your journey is an authentic and personal one.

The InFYnito is a product of collaboration between the Strategic Product Committee led by Mr. Piero Ferrari and the Ferretti Group Engineering Department, with exterior design and hulls by Filippo Salvetti and interiors by Ideaeitalia. The result is a vessel that offers unparalleled customization, with layouts

ranging from open-plan spaces to more formal settings. With an overall length of 26.97 metres (88ft 6in) - but Lh under 24 metres and therefore classified as a recreational craft with CE certification - and a maximum beam of 7.33 metres (24ft 1in), the yacht is designed to give cruising enthusiasts an incomparable new experience.

The yacht has a to a top speed of 22 knots and a cruising speed of 17 knots, with a range of 1,200 nm at an economy cruising speed of 12 kt.

InFYnito is a symbol of the future of cruising, with environmentally friendly solutions that include a solar roof to power onboard services. The yacht is also constructed using greener materials, including sustainable teak, ecological paints, and recyclable fabrics and leathers.

The InFYnito is a dream brought to life. It's a symbol of limitless possibilities and an invitation to explore the beauty of the world in the most luxurious and sustainable way possible. Step aboard the InFYnito and let your imagination take flight.



The Luminance yacht is the latest addition to the prestigious Lürssen fleet and has already turned heads with its impressive size and sleek design. Measuring 145.0m in length and 18.0m in beam, this motor yacht ranks as the 15th largest yacht in the world and the 8th largest yacht built by Lürssen.

The exterior design of the Luminance was created by Espen Øino International, a renowned Norwegian yacht designer known for his work on some of the world's largest and most luxurious yachts. The interior design was penned by Zuretti Interior Design, adding a touch of elegance and sophistication to this magnificent vessel.

The Luminance is estimated to have an internal volume of 9,400 GT and is powered by MTU engines, which can propel the yacht to a top speed of over 20 knots, while its cruising speed is around 16 knots. Although further details about the yacht's amenities and specifications are yet to be revealed, it is believed that the yacht can accommodate at least 24 guests in 12 cabins, while its crew of 40 can be accommodated in 20 cabins. The Luminance is the latest addition to Lürssen's impressive portfolio of superyachts, which includes the 146-meter (479ft) superyacht Opera. The construction of Luminance began in 2018 before she was moved to outfitting in February 2021.

Lürssen has a reputation for building some of the world's largest and most luxurious yachts, and the Luminance is no exception.

Overall, the Luminance yacht is a testament to Lürssen's commitment to excellence in yacht building, and its impressive size, design, and features are sure to make it a popular choice among discerning yacht enthusiasts around the world.




Benetti's latest Full Custom yacht, the FB283, launched on January 26th, is a 62-meter vessel with a steel hull and aluminum superstructure designed to meet the owner's every desire. The yacht boasts speed, silence, long range, and fun for the family, making it a bespoke masterpiece.

Giorgio Cassetta designed both the exteriors and interiors, signing off on the project from a blank sheet of paper. Van Oossanen Naval Architects provided the hull lines, and the exterior features sleek lines, with a fastdisplacement hull delivering excellent performance, a maximum speed of 21 knots, and a range allowing for long-distance cruising.

Cassetta's Rome-based studio created an elegant harmony, with smooth surfaces and coherence in lines that leave the bare minimum of openings and gaps. The yacht's interior is designed with family life front and center, with storage areas for all kinds of water toys and

equipment, including diving gear. The garage, located forward on the upper deck, can contain a 10-meter tender, two jet skis, and a second tender, while a touch & go helicopter platform ensures the owner and guests can reach the yacht wherever they are. The construction process began during the 2020 lockdown period, and the yard made use of innovative and functional solutions, including 3D technology and internal video calls to keep the owner updated.

The FB283 is a bespoke masterpiece, delivering on every one of the owner's desires for speed, silence, long range, and fun for the family.

© Sargentini


Discover the fusion of Italian style greats as Giorgio Armani's design comes to life in the mega yacht "Admiral 72" - a collaboration with The Italian Sea Group.

The mega yacht "Admiral 72 by Giorgio Armani" was recently unveiled in Marina di Carrara, marking the collaboration between the fashion house and Admiral brand. The event was attended by more than 650 guests, including shipowners, brokers, VIPs, and the press, and was graced by the presence of Giorgio Armani himself.

Admiral is a well-known brand that has been in the business of designing and constructing mega yachts since 1966. The brand is celebrated for its elegance, classic style, and prestige. It has launched 148 yachts to date and was acquired by a luxury yacht operator in 2011.

The fashion show that accompanied the unveiling of the "Admiral 72" showcased the Giorgio Armani spring/summer 2023 men's and women's collections. The designer's greeting concluded the show, which was a testament to his passion for blending the worlds of fashion and yachting.

The event was made even more special with the private dinner curated by Giorgio Armani himself and was prepared by Chef Cerea, known for his three Michelin stars, and was accompanied by a live performance from the cover band Inspiration.

The mega yacht "Admiral 72 by Giorgio Armani" is a perfect reflection of the designer's impeccable taste and style. The fusion of two Italian style greats from the fashion and nautical worlds has resulted in a yacht that exudes elegance, luxury, and sophistication.




Riva, the iconic Italian yacht builder, has once again raised the bar with the launch of two of its most impressive vessels yet - the Corsaro Super and the 130’ Bellissima. These yachts represent the ultimate in luxury, sophistication, and performance, and are a testament to Riva's commitment to excellence in yacht design.

The Corsaro Super is a stunning 100-foot yacht that combines sleek lines, impressive speed, and a spacious interior that can accommodate up to 10 guests in four luxurious cabins. The yacht's exterior features an elegant profile, with a low-slung hardtop and large expanses of glass that offer uninterrupted views of the sea. The interior is equally impressive, with a contemporary design that incorporates the latest materials and finishes. The yacht is powered by twin 2,435 hp MTU engines, which give it a top speed of 28 knots and a cruising speed of 24 knots. The Corsaro Super is a masterful example of Italian yacht building at its finest.

The 130’ Bellissima is the flagship model of the Riva range, boasting a length of 40 meters and offering the ultimate in luxury and sophistication. Crafted in the new Riva shipyard in La Spezia, Italy, the Bellissima is a perfect combination of craftsmanship, advanced design, and high naval technology. The yacht is the first flybridge in the range to be fully wide-body and develop on three real decks, with generous volumes

in every space, allowing it to fall under 300 GT while maintaining slim and elegant lines. The outdoor spaces on the Bellissima are designed to make the most of the proximity to the sea, with a lowered stern opening to the sea and dividing into a large beach club and a cockpit of over 60 square meters. The yacht is a true masterpiece that has impressed enthusiasts on all four continents, representing Riva's commitment to designing boats that will make history and shape the future.

In conclusion, the Riva Corsaro Super and the 130’ Bellissima are two of the most impressive yachts in the world, representing the pinnacle of Italian yacht building. These vessels offer the ultimate in luxury, performance, and style, and are sure to impress even the most discerning of yacht owners. Riva's commitment to excellence in yacht design is evident in every aspect of these vessels, from their sleek lines and impressive speeds to their luxurious interiors and advanced technology. Anyone looking for the ultimate in yacht ownership need look no further than Riva.



Enata’s Marine division is revolutionizing the yachting industry with its Foiler Yacht, a 9.8-metre carbon boat that combines America's Cup foiling technology and modern engineering to achieve a top speed of 40 knots. With the Foiler, boaters can operate in conventional ‘Archimedean’ mode or take off for ‘Flight’ mode at 12 knots, where quad foils lift the hull from the water for a comfortable ride.

Owners can rest assured that they have complete control over their Foiler with the Wingman Gen 2 control system, which is twice as powerful as the original. The system enables owners to monitor and control aspects such as fuel consumption, preventative maintenance, and over-the-air system updates that continually improve the Foiler with the latest features and optimizations.

The Wingman Gen 2 is not only intended for new builds but also as a retrofit option for existing boats, both foiling and non-foiling.

The Foiler represents a significant step towards a future of boating where efficiency and advanced technology come together to provide an unparalleled yachting experience. Enata's Marine division is committed to creating the most advanced and efficient yachting experience from maintenance to magical moments on the water.

With the Foiler Yacht, Enata's Marine division has pushed the boundaries of what's possible, and the Foiler is sure to leave a lasting impact on the yachting industry.


Dubai 2023 Private Rendez-Vous proved to be a memorable event for all the attendees. The fifth edition of this B2C business event took place on the 86mt M/Y Chakra, a magnificent megayacht, in the newly launched Dubai Harbour.

It was the perfect stage for the event, and the luxurious superyacht marina only added to the overall atmosphere. Investor Media Monaco, in close cooperation with IR Yachts, hosted the event, and it was highly anticipated, given that it marked the company's 60th event since its inception in Monaco. The success and growth of its activities and business potential have reached far and wide, which is evident from the over 100 selected guests that attended the event. The guests were treated to dynamic business presentations from some of the top names in the industry, including CS Private Yachting Business Club, Citadel Completions, Vision F, and Marinepool. These key partners used this platform to present their businesses, products, and investment opportunities to a limited and specially selected number of guests.


Andrea Dini, while reflecting on the success of the event, stated, "A further successful event that demonstrates the strength of our business event format and, moreover, our network.

We are convinced that the axis between Monaco and the UAE might activate several business opportunities for both sides, and we must be ready for the development in KSA. The fact that lots of Europeans are moving to the UAE is something to highly consider. B2C and B2B events can play a key role in boosting business opportunities, and Force One magazine is an important tool to communicate to our target profiles."

Overall, Dubai 2023 Private Rendez-Vous was an event that left a lasting impression on all the attendees, and it was a testament to the strength and potential of the businesses involved. With such successful events in the past, there is no doubt that Investor Media Monaco will continue to pave the way for B2C and B2B events that bring businesses and investors together to explore new opportunities and expand their horizons.

A further successful event that demonstrates the strength of our business event format and, moreover, our network.
Andrea Dini
All images


A unique one-of-a-kind art collaboration, La Table d’Antonio Salvatore has teamed up with modern artist Jacob Vilato, nephew of Cubist icon Pablo Picasso, to present a one-of-a-kind art illustration, inspired by an appreciation of fine food and fine art.

The collaboration is an invitation to discover the creative universe of the artist all while enjoying a one Michelin star gastronomic experience. The guests got their first taste on the collaboration on March 22nd, when Vilato realized a live show painting an artwork that will be auctioned for the profit of a charity foundation in Monaco.

Artistry runs through Jacob Vilató’s veins. Growing up in a family of world-famous painters, his childhood home was filled with paintings and drawings - providing a creative, culture-rich environment where he could

appreciate beauty, free from the confines of intellectual snobbery. Despite demonstrating artistic talent, he chose his own path as an architect for over 15 years, before venturing into furniture design. Realising his true passion lay in art and design, in 2018 he jumped into the abyss of his fears and left the world of architecture to devote himself fully to painting, sculpture and object design. In 2019, he revealed his art to the world when he was invited to participate in a charity auction for the Pope’s personal foundation. Vilató’s disappearance into work mode is what defines his art.


“I’m rather iconoclast. I don’t see myself as some god of painting - rather quite the opposite. When I see people are buying my paintings, I ask myself ‘what will happen with those paintings once I’m dead?’ For me, it’s very hard to place the existence of my works on a timescale. I never know if I belong to a generation or not, I don’t see myself in a group. Because I try not to copy or follow trends. So that somehow takes you out of time.”

To honor this collaboration, the chef Antonio Salvatore is delivering his guests’ new menu innovations. One of the latest additions, the Consistenze di Bresse , is a

variation of chicken from Bresse with caramel sauce and…. This original dish has been imagined after Salvatore attended as Jury the historical French competition “Glorieuses de Bresse”.

"We are very excited to announce our artist-in-restaurant collaboration, with Jacob Vilato. Not only are we excited to enhance our guest experience, but we’re also thrilled to partner with this incredibly talented artist ” said Antonio Salvatore. “Collaborating with our favourite artists is a focal point in the culture we look to establish at our restaurant. We think it’s something that will really resonate with our diners.”

© Courtesy La Table d’Antonio Salvatore au Rampoldi



Phygital, a portmanteau combination of the words ‘physical’ and ‘digital’ blends the online and offline shopping experience and takes the best aspects from both. While it also provides a unique opportunity for fashion brands to enter the web 3.0 space.

Luxury brands have been introducing phygital fashion to their practices and shifting their focus on providing not only high-quality materials and design but to recreate their in-store luxury experience in the Metaverse.

With eyes to the future, in May 2023, the Metaverse Entertainment World Summit and Awards Show (MEWS) brings to Monaco an insightful conversation about the phygital movement and technology, tapping into the new luxury values taking over the industry, during an exclusive 3-day event at the One Monte-Carlo near the infamous Casino Square.

Celebrating the Metaverse, the MEWS Awards, under the High Patronage of H.S.H. Prince Albert II of Monaco, honours the most outstanding talent, creators, and companies supported by our global Jury. This charity gala will take place at the prestigious Hermitage Hotel on May 4, bringing unpublished surprises about the Metaverse to which fashion personalities were invited.

The MEWS helps to bring attention to the enormous shifts in the Fashion Industry affecting directly its values, purpose and audience. In an era where unique design, attention to detail, durability, exclusivity and know-how


become archaic when describing luxury values, a new focus on authenticity, sustainability, innovation, creativity and representation is being adopted by the Fashion industry. This has been vital for companies to remain relevant to their newest and, more demanding than ever buyers, Generation Y and Z.

These generations are quickly establishing themselves as the strong target audience representing a considerable portion of their revenues. Digital fashion already offered customers convenience through online shopping services, and usually highly flexible return options. From about 10-15% of overall sales being online in 2020, it is expected that by 2025 at least 25% of the luxury sales will be online, with 50% of the overall luxury market consisting of Gen Y and Gen Z buyers. Such numbers should increase as companies enable digital good purchases in the metaverse creating a secondary market profit.

This rapidly evolving industry has provided the perfect environment for new trends to burst. In the digital era, when everything is customizable, authenticity defines identity, and sustainability is truly taken into consideration, technology becomes the magic wand to install change as trends such as Online-Offline Integration, Sustainable Fashion, AI and VR, are revolutionizing the market.

Bringing the best of both worlds together, fashion companies are implementing an Online-Offline Integration ‘using Web 3 Blockchain & Metaverse technologies such as AI AR & VR, From phygital assets to interactive mirrors, in-store beacons, mobile apps and metaverse platforms to create a seamless hyperpersonal real-time co-created shopping experience across all channels’ (Prof. Paula Marie Kilgarriff, 2023).

In an interview conducted with Maria von Scheel-Plessen (Senior Marketing Executive), she gave insights on how fashion houses are dictating trends in the phygital movement: “While brands are focusing more and more

on omnichannel tactics, it is crucial to act and represent yourself as one brand to the consumer. This is why it is always recommended to think phygital and provide a physical touch to for example digital activations, offer tryons and virtual mirrors and improve the right mix with AI.”

Additionally, she disclosed her thoughts on the future of the industry regarding web 3.0 ‘The Metaverse is a gamification between brands and users, it's a new way of engaging while transitioning from web 2.0 to web 3.0. The digital environment offers real-time adaptation, a test and learns approach for collectibles and limited editions and the dressing of avatars, so it definitely has a lot of unused potential’ (Von Scheel-Plessen, Maria. Interview. Katharina Benjamim. March, 2023).

Companies such as Gucci, Louis Vuitton, Prada, Balenciaga, and Dior are leveraging the power of Metaverse in the future of loyalty and co-creation with its customer by creating fashion phygital NFTs offering an experience in both digital and physical worlds, simultaneously - opening space for fashion start-ups to explore this environment.

This is the case of Phygicode - a consortium and incubator focused on phygital methodologies founded by fashion executive and tech investor Andrea Abrams - presenting a PHYGICODE HERITAGE DRESS in collaboration with Camille Louise's Jewellery - a jewellery house led by Aline d'Ambricourt and Camille Merré, also consortium members at Phygicode, and known as one of the pioneers of Swiss jewellery NFTs.

“Phygicode Heritage Dress” is a one-of-a-kind phygital co-creation featuring an iconic fashion moment by worldrenowned fashion designer Rubin Singer, reimagined for the metaverse in collaboration with Decentraland studio and community members, DigiFun, and will be presented for the first time with a phygital jewelry collection. This presentation by Phygicode and Camille Louise Jewellery will showcase the power of technology to foster


collaboration between two designers from different generations,combining fashion and jewellery to represent timeless glamour and merging the physical and digital worlds.

From a sustainable perspective, approaching circular fashion, also tackled in this collaboration, phygital garments are considered apparel that is designed, produced and promoted to last and be reused in not one, but two worlds - physical and digital.

The phygital concept, when combined with the digital revolution, has the undeniable ‘potential to re-imagine fashion as a true ‘Force for Good’ for the planet and humankind’ (The Digital Fashion Group, Jan 2023).

Welcoming young talents and leaders of the fashion industry the MEWS creates the perfect environment for digital fashion creators to have an open conversation in a panel Moderated by Demi Karanikolaou, a Metaverse fashion expert who helps Brands navigate this new world.

The Forbes 30 Under 30 Artist Talia Zoref who has become known for creating Art during Fashion Weeks and who has also lent her brushstrokes to iconic brands and worked with companies such as Chanel, Fendi, Dior and MAC, will be returning to Monaco to join the MEWS for the second time. She is also the creator of the NFT project ‘Eyes of Fashion’, a collection of unique fashion illustrations whose public sale collection sold out in two minutes. The mission of Eyes of Fashion is Bridging fashion and art to Web3 while empowering women through education and innovation.

In conclusion, the fashion giants had an undeniable opportunity to acquire a new audience, providing a fast-paced shift to the market when the topic is Metaverse. Meaning that big fashion conglomerates, or renowned houses, would have to digitalize their presence, and incorporate digital innovation values into their DNA in order to continue relevant to their future customers.

This shift is preparing the way for new fashion houses to explore and reimagine the Metaverse.

The future of fashion retail will be heavily influenced by technology, sustainability, personalization, and ethical values. Retailers who can adapt to these trends and provide an exceptional shopping experience across all channels will be wellpositioned for success as we transition from Web2 to Web3 - and The Metaverse Entertainment World Summit & Awards Show is proud to showcase this revolution.

The Metaverse is a unique place that allows for decentralized 3D Social Media & eCommerce where the future holds numerous possibilities for creators, companies and the audience. Welcome to the creator economy where staking is the new following! Welcome to the Metaverse!

* L A P E R F O R M A N C E M É C A N I Q U E P O U S S É E À L ’ E X T R Ê M E RM 65-01 Calibre squeletté à remontage automatique Réserve de marche de 60 heures (± 10 %) Platine et ponts en titane grade 5 Chronographe à rattrapante Sélecteur de fonctions et mécanisme de remontage rapide Rotor à géométrie variable Boîtier en titane grade 5

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