SS26 MEN’S TrendReport
SS26 DESIGN AESTHETICS
FUTURE CLASSICS
VIBRANT ESCAPE 1
DISCOVERY&PLACE
Brands have an opportunity to spotlight diverse perspectives, collaborate with regional creatives, and build emotional escape into product storytelling — turning cultural nuance into lasting connection.
As algorithm-driven sameness saturates the mainstream, consumers are seeking deeper meaning and identity through place-rooted expression. Culture is decentralizing — and discovery is becoming personal again.
Commas
Ryan Barhaug
CMMN SWDN
Gucci
Versace
Milan Fashion Week
Dolce & Gabbana
Wales Bonner
Andersson Bell
Crap Eyewear
Kenzo
Zegna
3.Paradis
Les Deux
AVANT CRAFT 2
HUMBLEHERITAGE
As global systems strain and digital culture accelerates, consumers are reconnecting with traditional knowledge and rural roots — not to look back, but to move forward with more resilience and meaning.
This return to craft oers brands the chance to spotlight heritage practices, invest in regenerative design, and recast rural wisdom as a source of modern innovation and aspirational identity.
John Alexander Skelton Undercover
CMMN SWDN
Meagretia
Kartik Research
Viridi Anne
Undercover
Paris Fashion Week
Wansie
Undercover
Ziggy Chen
XXX WOVEN TOTE
BRAIDED LEATHER BELT WIRE BRIDGE FRAME
Clarks x Ronnie Flag
Emporio Armani
Vada
Zegna
STITCHED PINSTRIPES ORGANIC GRADIENT
Kartik Research Undercover
Deja Studio
Prarthna Chopra
ELEMENTAL FLOW 3
ROMANCEOFCRAFT
products, brands can lean into texture, imperfection, and analog process to inspire deeper connection and
In an overstimulated digital world, people are turning to tactile beauty and emotional design. Craft is emerging as a counterforce — a way to slow down, reconnect, and feel something real.
Natalie Karpushenko
Natalie Karpushenko
HYUNG TAEK
XXX
XXX SHELLJACKET TISSUE TRACK PANT
Dior Men
Dries Van Noten
TAAK
J EONGL I
Milan Fashion Week
Ouer
Tyler Mazaheri
Milan Fashion Week
Giorgio Armani Arcs
MADS Paris
Hed Mayner
FUTURE CLASSICS 4
BOLDLYBORING
Brands can lean into everyday essentials, analog experiences, and intergenerational storytelling to build connection and comfort — without sacrificing originality or relevance.
As cultural burnout sets in, a quieter, slower lifestyle is gaining appeal. Consumers are reclaiming the mundane — finding meaning in routine, joy in simplicity, and cool in what once seemed uncool.
David Hauser
Teak New York
David Hauser
Fendi
Tommy Hilfiger
Paris Fashion Week
Prada
QUILTED CHORE JACKET NYLON SHORTS
House of Amaa
White Mountaineering
Craig Green
London Fashion Week
VINTAGE TRAINER CINCHED KNAPSACK PIN COLLECTION CAP
Bode
Poppy Lissiman
Louis Vuitton Wales Bonner
Masu
Milan Fashion Week
SSENSE
The Filthy Project
FURTHER EXPLORE THE TRENDS
Want to explore these trends in greater detail? Join our exclusive 60-minute digital discovery sessions where FS (Future Snoops) experts will bring these trends to life.
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Men’s Trends Session
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Women’s Trends Session
