SS26 MEN’S TRENDS
Report
SHOP THE TRENDS
Shop SS26 + FW26/27 trends at upcoming Fashion by Informa live events
SOURCING at MAGIC Las Vegas Sourcing
August 18-20, 2025
COTERIE New York
Women’sElevatedContemporary
September 14-16, 2025
MAGIC Las Vegas
Women’sTrend&Young Contemporary
August 18-20, 2025
MAGIC New York
Women’sTrend&Young Contemporary
February 14-16, 2025
PROJECTLas Vegas
Men’s Contemporary
August 18-20, 2025
MAGIC Nashville
Women’sContemporary
October 2-3, 2025
SS26 DESIGN AESTHETICS
FUTURE CLASSICS
VIBRANT ESCAPE 1
DISCOVERY&PLACE
Brands have an opportunity to spotlight diverse perspectives, collaborate with regional creatives, and build emotional escape into product storytelling — turning cultural nuance into lasting connection.
As algorithm-driven sameness saturates the mainstream, consumers are seeking deeper meaning and identity through place-rooted expression. Culture is decentralizing — and discovery is becoming personal again.
Commas
Agustín Farías
CMMN SWDN
Gucci
Milan Fashion Week
Kenzo
3.Paradis
AVANT CRAFT 2
HUMBLEHERITAGE
As global systems strain and digital culture accelerates, consumers are reconnecting with traditional knowledge and rural roots — not to look back, but to move forward with more resilience and meaning.
This return to craft oers brands the chance to spotlight heritage practices, invest in regenerative design, and recast rural wisdom as a source of modern innovation and aspirational identity.
Herbey
Undercover
Herbey
XXX
CRAFTYBARN JACKET
Viridi Anne
CUTAWAYDENIM
Paris Fashion Week
WIRE BRIDGE FRAME
Zegna
Undercover
ELEMENTAL FLOW 3
ROMANCEOFCRAFT
products, brands can lean into texture, imperfection, and analog process to inspire deeper connection and
In an overstimulated digital world, people are turning to tactile beauty and emotional design. Craft is emerging as a counterforce — a way to slow down, reconnect, and feel something real.
Natalie Karpushenko
Natalie Karpushenko
Herbey
TISSUE TRACK PANT AIRYPOLO
Dior Men
Milan Fashion Week
RUBBER CLOG
Giorgio Armani
DYES
FUTURE CLASSICS 4
BOLDLYBORING
Brands can lean into everyday essentials, analog experiences, and intergenerational storytelling to build connection and comfort — without sacrificing originality or relevance.
As cultural burnout sets in, a quieter, slower lifestyle is gaining appeal. Consumers are reclaiming the mundane — finding meaning in routine, joy in simplicity, and cool in what once seemed uncool.
David Hauser
Pindoramma Studio
David Hauser
House of Amaa
PIN COLLECTION CAP
Louis Vuitton SSENSE
CONNECT TRENDS TO BUYER’S GUIDE
To further explore how these seasonal trends translate to the buying season download our free buyer’s guides which act as wayfinding tools to help buyers pre-plan shopping trending items and key concepts from this season’s design aesthetics at Fashion buy Informa’s live events.
Footwear
Mens
Contemporary & Young Mens