SPRING | SUMMER 26
BUYER’S GUIDE
ABOUT This Guide
The exclusive SS26 Women’s Advanced Contemporary Buyer’s Guide translates the season’s overarching trend narratives - Avant Craft, Elemental Flow and Future Classics - into targeted insights for the advanced contemporary womenswear market. Building on the foundation set in our Women’s Trends Digital Discovery Session, this guide connects macro-level trend direction to the specific product categories, aesthetics, and key items defining the Women’s Advanced Contemporary market this season.
Designed to inform both strategic planning and product discovery, this guide is a versatile tool that supports buyers across all touchpoints, including preparing for market, reviewing assortments, and aending tradeevents. It will continue to evolve with new brand highlights and examples, remaining a living resource for navigating the menswear landscape throughout the season.
AVANTCRAFT ELEMENTALFLOW FUTURE CLASSICS
Monse
Prabal Gurung
1 AVANT CRAFT
2
ELEMENTAL FLOW
3
FUTURE CLASSICS
AVANT CRAFT
A refined take on artisanal dressing, Avant Craft honors hand-finished techniques and subtle texture play. Elevated crochets, delicate openwork, and quietly luxurious fabrications evoke a sense of heirloom quality. Grounded in natural fibers and soft neutrals, this story speaks to timeless craftsmanship with a modern, wearable elegance.
CONNECTED SS26 BUYER’S GUIDES
Women’s Young Contemporary
[ SUMMARY ]
PRODUCT MIX:
● A refined palee of soft neutrals and textured fabrics highlights artisanal craftsmanship, shaping elongated silhouees that flaer.
MERCHANDISING NOTES:
● Oer softly structured garments with hand-finished accents — raw-edged hems, stitched panels, and artisanal closures.
● Highlight layering pieces with dimensional textures and light sheerness to support transitional, warm-weather styling.
● Elevate co-ord sets using crafted fabrics like seersucker, textural voile, and natural-dyed linen.
ASSORTMENTSTRATEGY:
● Lead with dresses and lightweight layering pieces that can stand alone or be styled with tonal accessories.
● Introduce premium fabric stories that showcase handwork and texture rather than overt embellishment.
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Johanna Ortiz
Monse
Ulla Johnson
Zimmermann
OPEN-WORK KNIT VEST APRON SKIRT
TIE FRONT SHIRT
Brunello Cucinelli Patou
CATEGORY
COMING SOON
ELEMENTAL FLOW
Inspired by the serene movement of summer and its eortless rhythm, this collection captures vitality through soft, flowing layers and painterly prints, blending light silhouees with voluminous shapes for a graceful balance.
CONNECTED SS26 BUYER’S GUIDES
Women’s Young Contemporary
Women’s Contemporary
[ SUMMARY ]
PRODUCT MIX:
● Elemental Flow refreshes summer layering with sheer organzas, soft blazers, and flowing dresses that mix mae and shine. Painterly-inspired prints add vibrant, fluid energy.
MERCHANDISING NOTES:
● Focus on layering lightweight, sheer fabrics over structured yet soft tailoring to create depth and movement.
● Use punchy, saturated colors alongside tonal translucence to balance boldness with lightness.
● Incorporate long, languid silhouees that drape eortlessly, playing with volume.
ASSORTMENTSTRATEGY:
● Position soft blazers and organza overlays as key layering pieces that elevate both day and evening looks.
● Emphasize fluidity by pairing sheer fabrics with solid basics to maintain structure while embracing softness.
Emporio Armani
Prabal Gurung
Ganni
Dang Hoang
Ermano Scervino
Issey Miyake
Giorgio Armani
Grace Ling
COMING SOON
FUTURE CLASSICS
[ OVERVIEW ]
inspiration from enduring coastal traditions and European elegance. essentials through elevated fabrics, subtle paern play, and revamped
CONNECTED SS26 BUYER’S GUIDES
Women’s Contemporary Menswear Footwear
Simkhai
[ SUMMARY ]
PRODUCT MIX:
● With revamped coastal hues, elevated silhouees, and nostalgic beachside prints oering a snapshot into idyllic summers.
MERCHANDISING NOTES:
● Use gingham and subtle picnic-inspired prints as key visual accents across tops, skirts, and outerwear.
● Position denim with cropped Capri lengths and soft finishes to elevate casual core looks.
● Feature breezy dresses and skirts in soft linens and coon blends that layer eortlessly.
ASSORTMENTSTRATEGY:
● Elevate simple tees and tanks by pairing them with rich, textured accessories—think supple leather purses that add a touch of refined luxury.
● Introduce soft denim styles with a focus on comfort, fit, and a polished yet relaxed aesthetic.
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Tommy Hilfiger
Acne Studios
Brandon Maxwell
Nensi Dojaka
TROUSER BERMUDA SHORTS
GINGHAM TANK
CAPE TRENCH
Rave Review
Anteprima
Edeline Lee
COMING SOON
