FW 24/25 Men's Trends

FW 24/25

MEN’S TRENDS Preview Guide

ABOUT THIS GUIDE

INTRO

For FW 24/25, we find ourselves in a constant state of global and personal imbalance, and a much-needed course correction back to the things that matter most. From coveting an enduring legacy and seeking a comforting sense of nostalgia that lights a pathway through otherwise dark times, to keeping our heads in the clouds of the outerverse as an essential survival tactic in this new world, we invite ourselves to come undone in order to put ourselves back together better than before. Next season is the time to reexamine and reframe our reality.

Taking an inspirational and informed look at what is happening for FW 24/25 in womenswear, from advanced to young contemporary markets, this preview guide takes a sneak peek into the four overarching Design Aesthetics that will frame the season, while also providing a preview into how these themes will influence color, silhouette, materials, print and pattern, and key items.

The Seasonal Trend Program While this guide provides a snapshot into the upcoming season, our seasonal Trend Program fully explores the upcoming season, providing actionable and inspirational insights for fashion professionals throughout the buying season.

A series of digital sessions will unpack concepts presented in this guide more in-depth; providing live sessions attendees an interactive Q&A and on demand availability throughout the season. Buyers’ Guides, covering various markets within menswear and womenswear, zooms the lens in even further and provides a comprehensive look at the key products and items for buyer’s consideration; useful as a pre-planning tool and wayfinding guide as the industry prepares for upcoming market events. Finally, Informa MMGNET Group’s event attendees can also enjoy a series of onsite trend presentations, hosted by a MMGNET executive and featuring an FS trend expert where real time trend advice and onsite trend direction is provided.

FW 24/25 DESIGN AESTHETICS

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2

3

4

SENTIMENTAL

IMMERSIVE

CHAOS

FRAGILITY

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SENTIMENTAL

FW 24/25 DESIGN AESTHETIC

Sentimental disrupts our concept of heritage by reimagining and reinterpreting traditional troupes of design. Through modernly-adorned surfaces, parodies on the classics, a focus on recovered craftsmanship, and a comfortable coexistence with other cultures, we’re left with a new form of maximalism—cool, modern heirlooms of heart and soul that improve our outlook on the world.

SENTIMENTAL

FW 24/25 CULTURAL TAKEAWAYS

CULTURAL SIGNALS CRAFT CARE

MYTHICAL MEANING

MAIN CHARACTER MOMENTS

Wellness coincides with sustainability

In a time of uncertainty, we ground

In search of escape from difficult realities

in a movement of craft care that

ourselves in ancient knowledge.

artful films take on a new appeal,

finds satisfaction and healing in the

Revisiting older methods of sourcing and

prompting a desire to romanticize

labor of making and extending the

production like ancient regenerative

everyday life into movie-like vignettes

lifespan of favorite items through

agriculture ties product to time-honored

through products and experiences

repairable solutions.

traditions and ecosystems.

inspired by cinematic aesthetics.

CONSUMER NEEDS Customers are looking for long

Looking for a sense of stability,

People are searching products that

lasting products that can be

people seek products informed by

provide emotional engagement

extended through repair.

ancient wisdom.

through immersive storytelling.

SENTIMENTAL

FW 24/25 COLOR PALETTE

The colors in Sentimental are like heirlooms that hold the same weight of nostalgia as they do novelty. While shades like Twilight, Thunder, Friesian, Indigo, and Inky have a strong connection to time-honored tradition with their saturated drama, hues like Sesame, Baked Pear, and Batten Wood radiate warmth and realism. Rose, Dusted Clay, Oxblood, and even

Derecho

Tile

Mountain Mist

Quietude

Batten Wood

Egg Yolk

Oxblood

Dusted Clay

Rose

Inky

Indigo

Thunder

Baked Pear

Sesame

Friesian

Twilight

Egg Yolk inject the perfect mix of playful extravagance, and Mountain Mist, Tile, and Derecho are crafty midtones that emphasize the importance of handcrafted heritage.

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FW 24/25 DESIGN PREVIEW

SENTIMENTAL RECOVERED CRAFT

COMPLEX NOVELTY

TACTILE HISTORY XXX

XXX

TRADITION PARODY

EVERYDAY ARTISTRY

2

IMMERSIVE

FW 24/25 DESIGN AESTHETICS

Immersive is about a new state of existence that’s neither physical nor abstract. It’s a necessary way of thinking and being to move us through the dire straits of reality. With so much instability comes a need for more flexible design—shapes that are made to morph and adapt, surfaces that react to stimulation, and a novel approach at silhouette and dimension that looks functional and fantastical at once.

IMMERSIVE

FW 24/25 CULTURAL TAKEAWAYS

CULTURAL SIGNALS MULTIVERSE-ATILE IDENTITY

MADE-TO-MORPH

WEB3 CONNECTION

he rapid churn of online aesthetic trends

n this climate of economic and

The decentralized ethos of Web3

and the multifaceted approach to digital

environmental instability, there is

technologies powers a new digitally inspired

self-presentation leads people to embrace a

a pull toward flexible products,

aesthetic and opens the door for tools to

more expansive view of identity, pushing

spaces, and services that can

authenticate goods and certify sustainable

forth interest in innovative materials that

adapt to all eventualities.

business practices from seed to shelf.

facilitate this fluid approach to expression.

CONSUMER NEEDS Consumers are increasingly seeking

Consumers will expect goods and

Consumers want to feel like they are part

out fluid channels of self-expression

services to respond in dynamic

of the brands they invest in by having

that allow them to evolve.

ways to individual needs.

their input acknowledged on a deeper level.

FW 24/25 COLOR PALETTE

IMMERSIVE

The colors in Immersive are an extraordinary feat of inspiration and innovation—a group of primarily hyper brights that stimulate of the senses. Greens like Blue Palm, Derecho, Limelight, Cellulose, and Wassabi provide a tart view on natural reality, while Fuzz, Vitality, Beetroot, and Ludisia give off a celestial comfort needed to contrast the cooler hues. While there are only two shades of blue, Pressure and Synth, along with Twilight remind us of stargazing through this new outerverse, and Sundial, Ludisia, Fire Spark, and Lava radiate

Synth

Immerse

Lava

Fire Spark

Ludisia

Sundial

Cellulose

Wasabi

Nimbostratus

Twilight

Beetroot

Vitality

Fuzz

Limelight

Derecho

Blue Palm

arousing warmth.

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FW 24/25 DESIGN PREVIEW

IMMERSIVE ELEMENTAL REACTION

OUTERVERSE

MADE TO MORPH

NEW DIMENSION XXX

LIVING OBJECTS

3

CHAOS

FW 24/25 DESIGN AESTHETIC

It’s often said that chaos feeds life & signals a creative reset. Without the instability in our daily surroundings, we wouldn’t have an appreciation for protection and belonging. We look to repaired surfaces, ruptured textures, ashen patterns, fragmented construction, brutalist shapes, and industrial craftsmanship to beckon us back to the discord of design.

CHAOS

FW 24/25 CULTURAL TAKEAWAYS

CULTURAL SIGNALS ONGOING AMBIGUITY

ANTI-ESTABLISHMENT

OPEN-SOURCE OPERATIONS

With unclear paths toward the

As the economic disparities of society

In order to tackle the mounting issues

future due to economic,

become more visible, critiques on the

we are facing, namely climate change

environmental, and political

ultra-rich are getting louder across

and supply chain disruptions, companies

conditions, a state of ongoing

culture and a distrust in hierarchical

will need to adopt a similar open-source

uncertainty cultivates a familiarity

institutions is taking root.

mindset that optimizes material and knowledge resources.

with chaos and constant change.

CONSUMER NEEDS As constant change becomes the norm,

Increased distrust of big business is making

Consumers are gravitating towards

we are looking for ways to be more

workplace equity and corporate responsibility

brands that collaborate for the

proactive, adaptive, and prepared.

integral to how consumers evaluate brands.

good of society and the planet.

FW 24/25 COLOR PALETTE

CHAOS

The colors in Chaos are a visual representation of the drama in our surroundings—a release of earthen, fiery energy full of turmoil and beauty. Intense shades of red and orange like Oxblood, Friesian, Egg Yolk, Lava and Heat are free flowing in their impact—captivating, but somehow on the edge of danger. Nimbostratus, Mussel, Inky, Java, and Pewter are dark neutrals that have a fossilized, even molten appearance, balancing out the unpredictability of the warmer hues. Finally, the middle of the palette brings in a more industrial layer with softer neutrals like Thunder, Overcast, and Cirrus, and captivating brights like Sundial and Larimar that come full circle with the process of disaster, returning us to optimism after

Java

Mussel

Inky

Pewter

Larimar

Cirrus

Overcast

Thunder

Sundial

Black

Nimbostratus

Heat

Lava

Egg Yolk

Friesian

Oxblood

instability.

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FW 24/25 DESIGN PREVIEW

CHAOS

DECONSTRUCTIVISM

FUTURE BRUTALIST

THE GRIT OUTDOORS XXX

XXX

SCORCHED EARTH

ALL EVENTUALITIES

4

FRAGILITY

FW 24/25 DESIGN AESTHETICS

Fragility shines a light on restorative surfaces, luxurious luster, and design that’s plush but also steadfast. Utility is essential because it protects and prepares us, but a new level of romance and softness makes for a slower reveal of efficiency. A stunning range of motion in fabrics and shapes puts emphasis on restoration, while healing is accented through slow repairs, flexible mending, and soft shattering.There is freedom in feeling—being in tune with the importance of recovery and introspection. Our fragility makes us stronger.

FRAGILITY

FW 24/25 CULTURAL TAKEAWAYS

CULTURAL SIGNALS DIVINE FEMININE

COMFORT OF SOLITUDE

INTEGRATIVE WELLNESS

People are embracing the principles

More people are seeking out ways to bring

Through increased dialogue about the

behind the “divine feminine,” a term

solitude and stillness into their lives, from

nuances of mental health, wellness is

that honors perceived feminine traits

meditation retreats to practicing digital

viewed through a holistic lens that

like intuition, care, and emotional

minimalism. As a result, consumers will

equally considers the mind and the

intelligence—nurturing qualities to

continue to consider comfort-centric

body, opening a new market for goods

inspire businesses to become better

categories like loungewear, activewear, and

and services that offer multi-layered

caretakers of the world.

intimates with more attention.

health benefits.

CONSUMER NEEDS In sharpening our focus on mental

Compounding stressors in the outside

Wanting to unclutter in every respect,

health, there comes a need to lean into

world are causing more to retreat

many consumers seek simple

softer, nurturing feminine qualities.

inward as a means of self-preservation.

products that hold more meaning.

FW 24/25 COLOR PALETTE

FRAGILITY

The colors in Fragility are a delicate expression of both strength and subtlety—a visual push and pull of the complexities of being human. While neutrals like Sesame, Breathless, Sea Salt, and Cirrus have a lightweight luminessence about them, Passiflora, Sour Mint, Baked Pear, Croissant, and Tile add a rich, natural sensibility to the palette that leaves you with a feeling of elation. Quietude, Overcast, Mountain Mist, Dusted Clay, Thunder, and Pewter are shadowy midtones that are crucial to the mix in order to bring you back to earth–emphasizing the

Pewter

Thunder

Tile

Baked Pear

Sesame

Dusted Clay

Winter Coral

Mountain Mist

Overcast

Sour Mint

Quietude

Passiflora

Cirrus

Sea Salt

Breathless

Croissant

intricacy of life and its ever-changing conditions.

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FW 24/25 DESIGN PREVIEW

FRAGILITY

EXPOSED PROCESSING

FORTIFIED COMFORT BARE ESSENCE

SLOW UTILITY

LUSH BRUTALISM XXX

INSPIRING the FUTURE FS is a creative futures agency that helps leading brands unlock innovation and deliver meaningful products and services.

Through our Global Forecasting, Advanced Inspiration, and Bespoke Solutions, we empower our clients to unlock innovation, and deliver meaningful products and services.

Contact us to learn more: fashionsnoops.com/request-demo

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SHOP THE TRENDS Shop FW 24/25 trends at upcoming MMGNET Group live events

MAGIC Las Vegas Women’s Trend & Young Contemporary February 13-15, 2024

PROJECT Las Vegas Men’s Contemporary February 13-15, 2024

SOURCING at MAGIC Las Vegas Sourcing February 13-15, 2024

COTERIE New York

MAGIC New York

MAGIC Nashville

Women’s Elevated Contemporary

Women’s Trend & Young Contemporary

Women’s Trend & Young Contemporary

February 20-22, 2024

February 20-22, 2024

April 3-4, 2024