SS 25
MATERIAL SOURCING TRENDS Preview Guide
Diving deep into the SS 25 season, we begin to imagine new pathways for productive and meaningful growth. Reckoning with intersecting climate, cultural and economic crises, companies are rethinking their definitions of success and reorganizing design, production and distribution methods in favor of a slower, more conscious approach to business. From craft-driven techniques to the rapid rise of AI innovations, new design frameworks have made it more necessary than ever for brands to think ahead. As design
ABOUT THIS GUIDE
expands to consider more roles, outcomes, perspectives, and mediums, setting the right intentions for the process is crucial. This preview guide kicks off with an overview of the leading shifts in manufacturing followed by an introduction of the four overarching design aesthetics and cultural signals that will frame the upcoming season; providing a “first look” preview into how each theme will influence trends in raw materials, constructions, finishes and detailing. Finding newness in overarching design drivers including craft, wellness, sustainability, expression and technology, this guide acts as a preview to our full length digital session, where these concepts and directional considerations will be discussed in depth.
MANUFACTURING + PRODUCT INSIGHTS
2
1
LOCALIZED EFFORTS
As international conflicts persist, regionalism and near-shoring will be an emerging trend in the next couple of
LESS BUT BETTER
decades as the risks of global supply chains are mitigated by closer supply options and trading partners. Similarly, the importance of localized craftsmanship and trades will surge.
In an overly saturated
The Weaving Mill.
and fickle market, bringing to light quality through comforting
3
Spinnova
fibers, functional finishes and durable constructions allows brands to communicate purpose and value that's worth the investment. Lean into opportunities where premium resources and simplified
BIO CULTIVATED & SOURCED
As sustainability concerns and a better understanding
designs can enhance product outcomes for the better.
of the science-backed public acceptance of bio-engineered products, there is an opportunity for brands to explore new sources and techniques for Pangaia
4
Lukas Schulze
GOING CARBON NEUTRAL With carbon conversations continuing to accelerate
5
raw materials, from waste streams to bacteria dyes.
NEXT LEVEL INTELLIGENCE Tech is going beyond just "smart"—now "intelligence" is the big buzzword that companies are using to convey greater contextual awareness
across consumer goods industries, more major
through machine learning and computer vision for
corporations are committing to the goal of taking their
design. Companies are also harnessing AI to
company carbon neutral, or better yet, carbon-negative
provide solutions that respond in real time to
in the next ten or so years.
production needs.
Smartex
SS 25 DESIGN AESTHETICS
1
2
3
4
HONEST
CONVERGENCE
DEVOTION
MOVEMENT
1
HONEST As we take a moment to reconnect during this cultural pause, we look to design drivers that allow conscious consumers to feel certain in their choices. Designing with intention is key with stackable essentials that provide multipurpose building blocks appropriate for shifting lifestyles. While the foundation is clean and minimal, thoughtful oddities and playful details that mimic a slice of life mentality are not sacrificed for functionality. There is also a desire to disconnect and bask in nature as a an intentional space for reset by integrating mindfully wild elements that remind us of the earth’s raw beauty or by inviting warmth into our homes through a modern pastoral lens. New coastal aesthetics emerge for summer that elicit equal practicality and sensuality—a refreshing and sincere plunge into the earnest charms of honest living.
Kvadrat
CULTURAL INSIGHTS
SS 25 HONEST
CONSCIOUS LUXURY Fatigue around the fast churn of aesthetics and disposable trend culture is manifesting in a renewed desire for timeless staples and a more conscientious form of luxury. Consumers are growing more circumspect about the goods they consume and are seeking out products that meet higher standards in quality and value.
Zegna Bottega Veneta Odette Blum
Marcos Florentino + Kelvin Yule
SAFETY IN SINCERITY New expressions of sincerity reveal a longing for authenticity and wholesomeness and challenge the artifice and irony that has long characterized digital culture. Away with artificial—consumers are seeking brands that validate their truest form of self and encourage vulnerability. Grant Legan
Rich Stapleton
COLOR INSIGHT
SS 25 HONEST
In the colors for Honest, we find ourselves washed in familiar coastal blues that feel refreshed when paired with the enriched browns. Warmed clays seep into the palette, and earnest summer shades inject an unexpected pop. Finally, lived-in, tinted neutrals are sunworn hues that evoke a comforting, weathered appearance.
Faded Fennel
Terracotta
Wild Poppy
Soil
Baked Pear
Drizzle
Weathered Indigo
Dusted Clay
Glazed Cherry
Blazed Brown
Auburn
Aged Beige
Scuffed Lemon
Burnt Ochre
Artichoke
Open Water
Sullivan’s Fish Camp
MATERIALS / SURFACES INSIGHTS
SS 25 HONEST
Redesigning the everyday, beautifully lived-in textures and slow crafted techniques saturate offerings with a comforting practicality that feels as good as it looks. Crafted coastal aesthetics reimagine timeless fades and crisp structures that exemplify the relaxed aesthetic of the season. Guided by ideas of wellbeing and richness focused by restraint, organic fibers imbue assortments with a cleaner outcome designed in alignment with our natural settings.
RESTITCHED & BASKET WOVEN SUSTAINABLE FABRIC CLOSURES
Anna Hashimoto
Desserto
LOCAL ARTISAN Albiate18301
DOBBY MOTIFS
SLUBBED & MOULINÉ SHIRTINGS
CACTUS & AGAVE CROP LEATHERS
2
CONVERGENCE At the intersection of escalating concerns around the environment and the rapid rise of generative AI tools, lines between what is real and what is rendered begin converging to create inconceivable realities. As social media continues to democratize content creation, these tools satisfy users’ increasing appetite for creative exploration and open up new realms of sensory stimulation. Eco-curiosity drives design with an exploration of the fantastical, strange, and the yet-to-be-discovered. Elements like amorphous silhouettes that feel rooted in undiscovered nature and perplexing textures like sticky surfaces bring a visceral, HD effect to products IRL. Natural fascination and a focus on unexplored realms like uncharted ocean depths and the evolution of biomimicry through an exploratory, yet playful lens inspires creativity in a way that is aided by boundless AI tools.
Shona Heath for Acne Studios
CULTURAL INSIGHTS
SS 25 CONVERGENCE
ECO CURIOUS Escalating concerns around the environment and climate change are inspiring a heightened curiosity of the natural world and a tech-driven exploration into its dark and unknown corners. A heightened interest in science has the public curious to understand the natural world more fully, both its pitfalls and possibilities.
Richard Mosse Radiant Matter
Odette Blum
(A)IRL
Marcos Florentino + Kelvin Yule
Generative AI tools are developing and being consumed so rapidly that we will soon reach a point of desensitization, in which there will be little distinction between what is “real” and what is synthetic. As social media continues to democratize content creation, generative AI tools satisfy users’ increasing appetite for creative exploration. Space of Nostalgia
Oma
COLOR INSIGHT
SS 25 CONVERGENCE
The colors in Convergence exist in a realm between the real and unreal, with unexpectedly visceral hues illustrating a punched up statement that defies our perception of reality. Unsettling combinations of colors titillate the senses, while saturated darks are rooted in bold contrast. Soothing, yet slightly eerie hues lean into our natural curiosities when paired with true brights that energize the palette.
Galactic
Glazed Cherry
Bedrose
Purple Tonic
Voltage
Bouncy Mint
Wasabi
Envy
Black
Washed Black
Blazed Brown
Oxblood
Lava
Synth
Jupiter
Sulphur
Wang & Söderström
MATERIALS / SURFACES INSIGHTS
SS 25 CONVERGENCE
As a crossover between artistry and biotechnology, next-gen materials advance the look and feel of future design. Engineered to perform and play, these new material approaches tap into the vibrance and energy intrinsic to any ecological being or setting. Ribbed stitches channel the diversity of leafy structures, while vegan leathers adopt a high-spirited cast of hues to excite and awe. Not discounting the importance of function here, new yarns derived from seaweed or recycled ocean waste lend a coolness and crispness to a variety of performance offerings. performance offerings.
Sneakeurs
Kat Sours
Soowon Chae
VEGAN LEATHER ALTERNATIVES BIO-BASED SEQUINS
Unknown
Xavier Aaronson
AIR FILLED PROTECTION Panther Denim
RECYCLED OCEAN WASTE FIBERS
CHROMATIC WEFTS
OTHERWORLDLY RIBS
3
DEVOTION In a current culture of unjust and uncertainty, consumers are becoming increasingly value-conscious and committed to supporting brands that allow us to connect with beliefs bigger than ourselves. At the core of what drives us, there is an examination of traditionalism across religious institutions and spiritual practices, as well as an overarching exploration into time-honored rituals that further connect us to earth and its elements. Folklore provides guidance through cultural symbology, while a ceremonial approach at craft centers the act of creation with key shifts toward repairing and rehabbing practices that honor the process and extend the lifespan of beloved items. Intentional rituals rooted in true belief of higher purposes encourage us to surrender to our own pleasure, ground ourselves to the earth and the elements, and connect with our community in a way that adds value to and enriches our continuous journey. The Metropolitan Museum of Art
CULTURAL INSIGHTS
SS 25 DEVOTION
REBELLIOUS IRREVERENCE As social justice groups flourish, people around the world are pushing back by subverting and reclaiming symbols of liberated expression. Values-conscious consumers will support brands that take brave, unexpected stances on sociopolitical issues.
Freedom of Expression National Monument Arghavan Khosravi
Marcos Florentino + Kelvin Yule
TREND AGNOSTIC Amidst increasingly fluid lifestyles and an onslaught of online aesthetic inspiration, consumers (especially Gen Z) are taking a more agnostic approach to trend adoption, defying traditional markers like gender, age, and season. UV
Dover Street Market
COLOR INSIGHTS
SS 25 DEVOTION
The colors in Devotion reflect the evolution of our values in an uncertain and unpredictable world, starting with the inherent stability of contrasting core neutrals that deviate slightly with wisps of fresh grey-tinted purples. Weathered tradition holds true in rich colors, while an earthen warmth enlivens the palette. Finally, aged hues evoke a lived-in feel as a rustic update to tinted neutrals.
Weathered Indigo
Soil
Burnt Ochre
Aged Beige
Scruffed Lemon
Puddle
Misted Mauve
Quietude
Egg Yolk
Glazed Cherry
Wild Poppy
Auburn
Delicate
Cirrus
Black
Washed Black
Jenna Kaës
MATERIALS / SURFACES INSIGHTS
SS 25 DEVOTION
From hand-tied macramés to heirloom-inspired lacemaking, time honored crafts and techniques nurture the spirit of creativity. Recovered and recast with a fresh perspective, upcycled metals and deadstocks are lovingly restored into new hybrids. Elsewhere for materials, reclaimed wools and organic cottons soften constructions and bring forth a sense of rusticity. Honoring the marks of their making, surfaces embrace imperfection as a humble symbol of passion and skill.
Angelchang
Leta Srl
Christopher Sturman
RECOVERED METALS Crafts Council
PATCHWORKED DEADSTOCK
Michaela Johnston
CRAFTED DENIM REPAIRS fibertalk
WILD WEAVES
HEIRLOOM CROCHET & LACE
SLOW TIES AND STITCHES
4
MOVEMENT A resurgence of movement-based disciplines like various genres of dance emerge out of our collective frustrations and stagnancy over the past few years, as research shows the benefits on both our physical and emotional well-being. As we move forward, consumers are seeking somatic connection as a way to reconnect with the mind, body, and spirit. Key to a movement-focused lifestyle is product that enhances the experience of the consumer, with elements like adaptive mobility driving accessible design innovation or sensual basics that are lightweight and layerable for fluid styling opportunities. Design updates like engineered motion creates new silhouettes through draping, tactile surfaces and color that elicit an effervescent aura, and intricate details that speak to our evolving curiosities and inject energy into the season.
Chiron Duong
CULTURAL INSIGHTS
SS 25 MOVEMENT
BEING HUMAN In reaction to tech-driven optimization and the advancement of artificial intelligence, many will seek comfort in qualities and interactions that emphasize our humanity. Moreover consumers will become increasingly drawn to markers of humanity, such as imperfections, empathy, and unpredictability — even in digital experiences.
Andrés Reisinger
Story Mfg
Marcos Florentino + Kelvin Yule
HEALING THROUGH DANCE The resurgence of dance and other movement-based disciplines represents the embodiment of and the source of healing for our collective frustrations built up over the past several years. There remains a desire to reconnect in deeply physical ways and continue to mend the body and spirit. Paul Rousteau
Gerbase
COLOR INSIGHTS
SS 25 MOVEMENT
Movement inspires a color palette that seamlessly dances between barely-there hues and contrasting, weighted shades for quiet balance. Soothing colors flow between pastels and interesting midtone updates, while colorful pops levitate the palette with an effervescent energy.
Cellulose
Misted Mauve
Delicate
Pirouette
Bonbon
Hyper Blush
Auburn
Washed Black
Purple Tonic
Drizzle
Cornflower Blue
Bouncy Mint
Breezy Blue
Banana
Terracotta
Voltage
Austin Stern
MATERIALS / SURFACES INSIGHTS
SS 25 MOVEMENT
New healing approaches to materials and surfaces leverage the boosting effects of color and texture for close-to-body knits and weaves. While the focus for many years has been on quiet staples, here neon microfilaments are leveraged to render a burst of effervescence for sheers, while flex knits allow for an endless amount of stretch and recovery in every direction. Cooling is equally as important for functional finishes and floating layers that are free flowing and ultralight.
Rus
Eysan
Eva Monachini
DIGITALLY PRINTED GRIP COOL TOUCH SURFACE FINISHES
ManvsMachine
Calida
ORIGAMI KNITS
Millie Sanders
PLUSH & SPONGY TOUCH
GAUZY & EFFERVESCENT SHEERS
CASCADING FLOW
SHOP THE TRENDS Shop SS 25 trends at the upcoming Sourcing at Magic event
SOURCING at MAGIC Las Vegas Sourcing February 13-15, 2024
Discover more MMGNET Group market events
MAGIC Las Vegas Women’s Trend & Young Contemporary February 13-15, 2024
PROJECT Las Vegas Men’s Contemporary February 13-15, 2024
COTERIE New York
MAGIC New York
Women’s Elevated Contemporary
Women’s Trend & Young Contemporary
February 20-22, 2024
February 20-22, 2024
MAGIC Nashville Women’s Trend & Young Contemporary April 3-4, 2024
INSPIRING the FUTURE FS is a creative futures agency that helps leading brands unlock innovation and deliver meaningful products and services. Through our Global Forecasting, Advanced Inspiration, and Bespoke Solutions, we empower our clients to unlock innovation, and deliver meaningful products and services.
Contact us to learn more: fashionsnoops.com/request-demo
hello@fashionsnoops.com www.fashionsnoops.com