SPRING | SUMMER 26
BUYER’S GUIDE
ABOUT This Guide
The exclusive SS26 Women’s Contemporary Buyer’s Guide translates the season’s overarching trend narrativesVibrant Escape, Future Classics, and Elemental Flow - into targeted insights for the contemporary womenswear market. Building on the foundation set in our Women’s Trends Digital Discovery Session, this guide connects macro-level trend direction to the specific product categories, aesthetics, and key items defining the Women’s Contemporary market this season.
Designed to inform both strategic planning and product discovery, this guide is a versatile tool that supports buyers across all touchpoints, including preparing for market, reviewing assortments, and aending tradeevents. It will continue to evolve with new brand highlights and examples, remaining a living resource for navigating the menswear landscape throughout the season.
VIBRANTESCAPE FUTURE CLASSICS ELEMENTALFLOW
Anteprima
1 VIBRANT ESCAPE
2
FUTURE CLASSICS
3
ELEMENTAL FLOW
VIBRANT ESCAPE [
OVERVIEW ]
A refined take on warm-weather dressing, where rich color and soft prints bring ease and polish to everyday moments. This collection embraces a slower pace, blending relaxed silhouees with subtle vibrancy for an eortlessly elegant summer mood.
CONNECTED SS26 BUYER’S GUIDES
Women’s Young Contemporary
Kiko Kostadinov
[ SUMMARY ]
PRODUCT MIX:
● A polished take on warm-weather style. Rich hues and refined silhouees oer ease while retaining the splendor of resort-ready pieces.
MERCHANDISING NOTES:
● Position coordinated sets as an easy solution for polished, mix-and-match outfiing — ideal for building versatile, hybrid looks.
● Emphasize soft, refined tops and elevated skirt separates that transition eortlessly from day to night.
● Incorporate softly tailored, figure-skimming silhouees to highlight the feminine form and bring a subtle sensuality to consumer.
ASSORTMENTSTRATEGY:
● Allow Refined statement prints — painterly florals or abstract botanicals to balance solids.
● Oer seasonal versatility with unlined blazers and light dusters.
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Lola Casademunt
Ermanno Scervino
Nanushka
LFW
SLINKY ASYMMETRIC SKIRT
RAFFIA FRINGE CLUTCH
Mantú
Masha Tsigal
Vivienne Tam
Kobi Halperin
COMING SOON
FUTURE CLASSICS
A revitalized take on core summer essentials, blending timeless coastal paerns with a fresh European twist. This concept reimagines tradition through modern silhouees and refined
CONNECTED SS26 BUYER’S GUIDES
Women’s Advanced Contemporary
[ SUMMARY ]
PRODUCT MIX:
● Centered on eortlessly worn-in denim and classic prints, this concept blends timeless stripes and playful dots with sweet, lighthearted summer details inspired by European style.
MERCHANDISING NOTES:
● Position boyish shirts and sturdy denim as statement wardrobe essentials that bring slight volume.
● Incorporate blended prints like gingham and stripes to add visual interest.
● Highlight structured waistcoats and cropped jackets as key layering pieces that add a modern heritage feel.
ASSORTMENTSTRATEGY:
● Elevate the collection with statement necklines and heritage-inspired outerwear for refined layering options.
● Mix soft, sweet details with grounded denim to appeal to both relaxed and polished occasions.
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NYFW
Hui
Tommy Hilfiger
OVERSIZED OXFORD SHIRT
PFW
Adeam
COMING SOON
ELEMENTAL FLOW
Embodying a dreamy escape, fluid shapes meet airy layers, elastic details, and soft technical fabrics. Vivid brights and sun-faded tones energize utility skirts, longline dresses, and lightweight outerwear.
CONNECTED SS26 BUYER’S GUIDES
Women’s Young Contemporary
Women’s Advanced Contemporary
[ SUMMARY ]
PRODUCT MIX:
● Inspired by dreamy fluidity, this ultra airy aesthetic blends softness with sport-inspired utility.
MERCHANDISING NOTES:
● Emulate notions of flexible form through soft draped fabrics from fluid tops to dresses.
● Highlight airy color pops through ties, straps, and soft cutouts on active-inspired knits.
● Focus on breathable textures like mesh and soft jersey to maintain lightness across the assortment.
ASSORTMENTSTRATEGY:
● Anchor the collection with layered cut-and-sew styles, from strappy tanks to ruched stretch dresses.
● Add movement with ultralight outerwear—think windbreakers and soft blazers for warm-weather layering.
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Prabal Gurung NYFW
Akris
Chanel
KNOTTED DRAPE DRESS
THE FLOAT SKIRT
HAREM PANTS
Sportmax
Ahluwalia
Lutz Huelle
Ulla Johnson
Chloe
Ferragamo
COMING SOON
