Franchise Consultant Magazine - June 2023

FRANCHISE CONSULTANT JUNE 2023

CELEBREE SCHOOL CEO Richard Huffman is on a mission to empower

K C A B E V I G T HA

T S D N BRA

PLUS Purpose-driven Premium Service Brands goes big on helping kids

Brands that Give Back COVER STORY | MATHNASIUM

PEOPLE ALWAYS

NEED TO EAT! HELP YOUR CLIENTS DIVERSIFY THEIR PORTFOLIO

COVID added an average of 33%* sales to each of our Teriyaki Shops through COVID when most businesses struggled.

Introduce your clients to TMAD and their 175 business owners who added simple-to-operate, neighborhood Teriyaki Shops to their portfolios.

“We were looking to get into something new and different, we wanted to diversify our portfolio. If we were going to go into the restaurant business, it was going to be with Teriyaki Madness. TMAD stood out because it’s a simple concept with food that’s healthier and good portions.”

- TMAD Franchisee and Hotel Owner - Dayton, OH

Contact Us: 303-997-0727 | Franchise@TeriyakiMadness.com | www.Franchise.TeriyakiMadness.com * We’d say, “just trust us,” but the lawyers don’t like that, so here’s the long version. This is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. The offer of a franchise can be made only through the delivery of a franchise disclosure document only and in compliance with the applicable pre-sale registration and disclosure requirements in your state. The stacked same-store-sales (Stacked SSS) growth included 46 Teriyaki Madness Shops comparing stacked same-store-sales growth from 2020 to 2022. New franchisees’ results may differ from the represented performance.

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INSIDE June 2023 4

Editor's Letter

6

Class Act

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16

FRANCHISE CONSULTANT JUNE 2023

Empowering others is good business for Celebree School.

8

CELEBREE SCHOOL CEO Richard Huffman is on a mission to empower

Power Players BandONE CEO Michael Mudd shares his formula for success.

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Mad About Community Meet a franchisee who spreads joy with Teriyaki Madness.

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It’s Personal Avendelle Assisted Living emphasizes attentive care.

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S THAT BRAND

CK GIVE BA

Pawsitive Impact Pet Evolution leads the way in community service.

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Building the Dream

PLUS Purpose-driven Premium Service Brands goes big on helping kids

Premium Service Brands: A brand with purpose.

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Ready to Soar The Kids-Lift Program makes it easy to give back.

ON THE COVER

Culture of Caring

Celebree School stands as a testament to Richard "Richie" Huffman's lifelong commitment to empowering others.

As the visionary founder and CEO, his passion has ignited opportunities where children are inspired, careers are launched and entrepreneurial dreams are realized. With a dedication to its mission of "growing people big and small," Celebree School creates a profound impact each day, empowering children, employees and franchise partners to grow and thrive.

How House Doctors franchisees serve their community.

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All in the Family The Grout Medic is a blessing for this family business.

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Q&A: Maid Right A look at the benfits of the eco-friendly cleaning franchise.

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A Win-Win Giving back helps franchisee Justin Rowling build business.

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From Employee to Entrepreneur ProLift opened many new doors for franchisee David Manley.

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Doubling Down David Raymond is not only Premium Service Brands’ COO, he’s also a dual-brand franchisee.

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Paying it Forward Successful consultants share how they give back.

PLEASE NOTE The articles featured in this magazine are considered sponsored advertising content.

EDITOR’S LETTER

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The Benefits of Giving Back

Learn more about IFPG Membership call: 888-977-IFPG, Ext. 110

FRANCH

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APRIL 2023

SPREADING JOY WITH

BRIAN SCUDAMORE How he created the

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most loved workpla with O2E Brands ce

MAY 2023

PRIORITIES, PASSION & PURPOSE

HORSEPOWER BRANDS

It’s full speed ahead for this innovative home service s powerhouse

Franchisee Tina Boggs has it all with her Seniors Helping Seniors Franchise

A DEEP DIVE INTO

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WOMEN in FRANCHISING

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Martin Luther King Jr. once said, "Everyone can be great because everyone can serve." Those are words to remember – both in life and in business.

Engaging in philanthropy can transform a good business into a great one. A socially responsible brand stands out, builds loyalty and attracts new customers. It can also help recruit quality employees, boost morale and build stronger teams. According to Forbes, Gen-Z employees seek purpose in their jobs, and companies failing to meet this expectation may lose talent to competitors.

Thanks to franchising, aspiring entrepreneurs can step right into a business with a reputation for philanthropy and social responsibility.

Many brands have extensive programs with a playbook for community service that come complete with supporting marketing materials.

Our cover story highlights Celebree School, a brand deeply committed to "growing people big and small." This philosophy is embedded in its business model and actions. By organizing franchisees into groups, Celebree fosters collaboration on fundraisers and initiatives benefiting sick children. CEO Richard Huffman calls giving back “A demonstration of leadership.” Read more about Celebree's positive impact on children on page 6.

Premium Service Brands (PSB) is all about helping others through its purpose-driven culture and its Kids-Lift program. The program, launched by CEO Paul Flick, strengthens local communities by bridging the gap between children with and without everyday necessities.

Starting on page 18, we explore PSB, its brands and how its Kids-Lift program is positioned to empower more than 1,000 franchise locations to do great things for children.

It's inspiring to see the remarkable impact one brand can have when a network of franchise partners work together to fulfill its mission. As Helen Keller famously said, "Alone we can do so little; together we can do so much."

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Brands that Give Back COVER STORY | MATHNASIUM

CLASS

ACT

Empowering others is good business to Celebree School’s Richard Huffman

“Giving back is a show of leadership.”

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R

ichard “Richie” Huffman has dedicated his adult life to empowering others.

Through his leadership as founder and CEO of Celebree School, the father of five has inspired and educated children, launched careers and given entrepreneurs the tools to build wealth. Celebree’s mission of "growing people big and small," sums up the profound impact that the preschool franchise makes every day.

EARLY INSPIRATION As a child, Huffman watched his mother run a preschool and was impressed by its positive impact on the community. The idea of making a difference inspired him to start a school of his own.

Huffman was only 26 when he opened the business in 1994. His mission was to educate children with excellent programming while creating a track for employees to build careers. By 2016, Huffman grew

The Celebree culture is collaborative and empowering. Team members work together on philanthropic efforts such as charitable golf outings and events in partnership with hospitals and other nonprofit organizations.

Celebree into 24 corporate locations with over 700 employees who cared for more than 2,600 children.

A MOVE TO FRANCHISING By the time Celebree started offering franchise opportunities in 2019, it ran like a well-oiled machine. “Our processes and procedures were fine tuned,” he says. “We had already been doing this for a long time.” In addition to growing through franchising, Celebree continues to expand its footprint with more corporate locations.

Much of Celebree’s success

stems from empowering employees with opportunities for growth. “That’s how we attract and retain the best talent,” he says. This plan has worked well.

Many of Celebree’s entry-level employees have moved on to managerial positions and several have become franchise partners.

“We strive to make Celebree enjoyable and beneficial for everyone.”

GIVING BACK The Celebree culture is collaborative and empowering.

One example is its charitable initiatives with children’s

hospitals. “Our franchise partners are grouped in cohorts and work together to run fundraisers and other programs that benefit sick kids. Giving back is a show of leadership and a big part of who we are,” he says. “Philanthropy is even part of our preschool curriculum.”

Huffman seeks franchise partners who value education and share his passion for helping and developing people. “With an average 150 students and 30 teachers in each of our schools, imagine the tremendous impact we can all make together.”

—Jill Abrahamsen For more information, visit www.celebree.com/franchising or www.franchiseconsultantmagazine. com, company code 17985.

May 2023 7

POW ER PLAY ERS

FRANCHISING’S HEAVY HITTERS

MICHAEL MUDD | BRAND ONE

B

randONE CEO and partner, Michael Mudd loves franchising for many reasons, but especially for the opportunities it brings to everyone, no matter their social or economic background. “The modern day American dream has been built on the backs of individual franchisees across the country – it is truly inspiring,” he says.

Mudd operates with the same excitement and passion he had for franchising when he started nearly two decades ago – and he looks for those same qualities in his team. “Success in franchising comes down to committing to the grind. The reality is a development manager will answer the same 15 questions over 1 million times. Being able to show the same level of enthusiasm in your response to a question the first time and the 100th takes a mental commitment,” he says. Mudd values team members who want to be part of a team and celebrate their fellow developer’s wins as much as they do their own.

Mudd‘s primary role at BrandONE is to set the strategic plan for the franchise development company and its franchisor partners. “I am committed to defining a franchise development process that recruits best-in-class candidates by instilling the BrandONE vision down to every detail of the candidate interface,” he says. The net result, he says, is a dynamic organization committed to meeting development goals through thoughtful recruitment, a transcendent organization and a workplace that fosters success like no other place on earth.

—Jill Abrahamsen

“

“

Success in franchising comes down to committing to the grind.

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WHAT IS YOUR MANTRA OR MOTTO? I have two: “Awesomeness starts here!” and “I would rather be mountain biking!”

WHAT IS YOUR GREATEST CAREER ACCOMPLISHMENT? There is nothing better than when you watch one of your development managers have a breakthrough moment. Creating an environment where they can exceed their earning potential while having work-life balance is extremely rewarding.

WHO DO YOU ADMIRE IN FRANCHISING AND WHY? I wouldn’t have my success without the success of my business partners at BrandONE. Jason Barclay, Dave Schaefers, Kurt Landwehr and Peter Barkman all have completely different skill sets and talents than I do. I learn from these guys every day and we are now brothers –January bonded2023 for life.

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10 FRANCHISECONSULTANT

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T U O B A

D Y A T I M MMUN CO Franchisee Aaron Weissman spreads joy throughout his town with Teriyaki Madness

A

aron Weissman never gets tired of eating at his favorite restaurant. In fact, it gives him great joy. Luckily for him, he can indulge whenever he wants. The Great Falls, Mont. Teriyaki Madness (TMAD) franchisee adores the food at the fast-casual Asian restaurant so much that he eats it every single day. “It’s delicious food that also happens to be healthy,” he says.

Weissman knows that he’s not the only one who is crazy for TMAD’s alwaysfresh, fire-grilled teriyaki bowls. He recognized a great business opportunity when he invested in the franchise back in 2017, which presented abundant opportunities to make a meaningful impact in his community. “I was in the industrial distribution business and it just wasn’t fulfilling. I wanted to have more direct interactions with customers,” he says.

COMMUNITY SUPPORT Fueling first responders with TMAD’s most popular menu items was a passion project for Weissman and his team during the heat of the pandemic. “We brought catering packages to hospitals, police stations, firehouses and more. It was our way of saying ‘thank you.’”

Weissman continues to give

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“We do everything we can to support the community.” back to first responders and other organizations including scouts, schools and the local library. “We partner with just about everyone in town.”

With his second location about to open in Billings, Mont., Weissman is excited to delight a new community through his restaurant’s “made-to-order masterpieces.”

—Jill Abrahamsen For more information, visit www.teriyakimadness.com or www.FranchiseConsultantMag.com, Company Code: 16834.

WHY JOIN THE MADNESS? The benefits of Teriyaki Madness include:

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The fast-casual restaurant is already well-established, with more than 130 units up and running. Nearly 35 more will open nationwide in 2023.

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Food is made-to-order from fresh ingredients and is healthier than many fast-casual options such as burgers, fried chicken and pizza.

As a result, it appeals to a vast customer base.

•

Restaurants have generous profit margins; Average Unit Volume (AUV) is $1.10 million* per year.

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No restaurant experience necessary, just an attitude to learn, grow and work hard.

•

TMAD’S executive support team has more than 1,462 years combined experience at 23 big restaurant brands (yes, they’re old!).

• •

Territories are available in nearly every state.

80% of customers don’t dine in – they do takeout, curbside pickup, online ordering and delivery. This allows restaurants to be small, just 1,200 to 1,600 square feet, minimizing overhead.

* Refer to the Franchise Disclosure Document

June 2023 13

Brands that Give Back

DESHAUN SELLERS | AVENDELLE ASSISTED LIVING

IT’S PERSONAL Avendelle Assisted Living emphasizes attentive, comprehensive care

D

eShaun Sellers is a man on a mission with his Avendelle Assisted Living franchise, which is named Miss Bell’s Assisted Living after his grandmother. “She was a big part of my life and spent the last two years of her life in a poorly run nursing home. She didn’t deserve to live the rest of her days that way,” says Sellers, who

idea of being able to provide total care on a small scale. This decreases stress for employees because now they don’t have to care for 10 to 15 residents all by themselves during a shift. They share the duty with one other person, creating an excellent 3:1 resident-to-caregiver ratio. This is also good for those families that have a loved one who needs

“Even the larger facilities like what we bring because when their residents need a higher level of care, they can refer them to us.” has operated his Knightdale, N.C., franchise since June 2022.

“Now I have an opportunity to care for other people’s loved ones, and I make sure that we have an elevated standard when it comes to care.” His franchise – like all Avendelle Assisted Living franchises – focuses on attentiveness and personal service to every resident.

“I love the Avendelle business model,” Sellers says. “I like the 14 FRANCHISECONSULTANT

more hands-on care. We are able to make sure they are checked on frequently.”

Sellers was, and still is, a residential real estate investor, but Avendelle’s training and support gave him the know-how and confidence to succeed with a different business. “I like the feeling of being a part of a team.”

Since 2016, corporate headquarters has helped each franchise’s development with

public relations, advertising, management software and technical support, and networking with referral organizations and businesses.

“There are not a lot of organizations like us in our area.

Even the larger facilities like what we bring because when their residents need a higher level of care, they can refer them to us.”

Sellers is all about community, with his generosity manifesting in various ways. “I love to donate my time and money to anything dealing with children. I am a volunteer basketball coach; basketball is my passion, and I love sharing that with kids. I also donate to my good friend Lamar Mitchell’s Cutz By Quick back-to-school drives. For the past 11 years, we have provided thousands of dollars in free school supplies and free haircuts for kids at the beginning of each school year.”

Those feel-good endeavors complement the gratification that Sellers reaps from his Avendelle franchise. “Families tell us they love what we provide, especially those that have someone who can’t do very much for themselves.”

Franchising nationally since 2016 and with 14 homes operating, Avendelle offers protected territories around the U.S., with a concentration in the Eastern Seaboard.

—Mary Vinnedge

A DIFFERENT APPROACH TO ASSISTED LIVING Avendelle Assisted Living is laser-focused on individualized care. Here’s how an Avendelle franchise deviates from typical assisted living facilities:

• • •

It operates in a converted residential home.

•

The high staff-to-resident ratio allows caregivers to stay attuned to altered behavior and physical symptoms. Caregivers learn each client’s patterns and quickly notice a change in mood, health or sleep; they request specialized follow-up care as warranted.

•

Residents can decorate, choose activities and maintain their preferred schedules. Avendelle franchises are not institutionalized facilities that adhere to a fixed schedule.

Only five to eight residents occupy the home.

Two caregivers are on-site 24/7 to help, but residents can do some tasks independently if they wish.

For more information, visit www.avendelle.com/ franchise/ or www.franchiseconsultantmagazine.com, company code 17996.

Brands that Give Back PET EVOLUTION

PAWSITIVE IMPACT Pet Evolution leads the way in community service

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W

ithout the support of local communities, small businesses wouldn’t survive. Knowing this, Pet Evolution takes every opportunity to give back. “Oftentimes, you will see our logo on a banner sponsoring school events, see one of our gift baskets in a silent auction, or read about one of our stores donating pet food to a local pet rescue,” says Rian Thiele, co-founder of the wholistic pet store franchise.

The brand takes a structured approach to community service.

Opportunities to tie in national days and events with service projects are incorporated in Pet Evolution’s marketing calendar. “Franchise owners prefer this to random product sales,” says Senior VP of Marketing Heather Rudolph, who considers community service part

of the brand’s DNA. “We are a local store in all the communities we serve, and part of that means giving back. We are the neighborhood pet store that cares and does so with heart!” she says.

YEAR-ROUND EVENTS

•

APRIL: WASHES FOR WISHES This past April, Pet Evolution hosted a Washes for Wishes campaign. At this event, customers washed their dogs for $20 and all proceeds went to the Make-A-Wish Foundation, a national organization that grants the wishes of children diagnosed with critical illnesses. Pet Evolution donated $3,500 from its 2023 event, Rudolph says.

•

JUNE: FREE MICROCHIPPING During National Microchip

Month in June, Pet Evolution offers free microchipping at all of its stores. For every pet that is chipped, Pet Evolution donates a chip to a local shelter.

•

AUGUST: LOCAL SHELTERS To commemorate National Foster/ Rescue Month in August, local shelters are featured at each Pet Evolution store. Donations are also collected.

•

DECEMBER: PHOTO WITH SANTA To end the year with some holiday cheer, families and their pets can take a photo with Santa for $20 to benefit Make-A-Wish.

MARKETING SUPPORT Pet Evolution creates a marketing presentation for each event to help franchise owners get their staff members involved. There are incentives or goals to reach, creating friendly competition for all.

“The Pet Evolution family leads with heart, so giving back to others who are less fortunate is a no-brainer,” Rudolph says.

—Haley Cafarella For more information, visit www.petevolution.com/or www.franchiseconsultantmagazine.com, company code 17757.

Pet Evolution provides franchisees with a year-round marketing calendar with ideas and supporting materials to participate in give-back projects.

How Paul Flick built Premium Service Brands into a home services empire rooted in purpose

Building THE

P

DREAM

aul Flick believes that every organization should make an effort to serve. He has built Premium Service Brands (PSB) on that premise and continues to lead by example, demonstrating the benefits of getting involved, giving back and empowering others.

“I am a firm believer in living a purpose-driven life,” he says.

Flick seeks the same qualities in his team and franchise partners, and prides himself on the collaborative, fun culture he has built. “Ours is a flat organization. We all work hard and have fun together. Our culture empowers unlimited independence,” he says.

Through PSB, Flick aims to build trust and loyalty with customers and franchisees. The company evolved over time starting with 360˚Painting, which Flick founded in 2006. In time, Flick launched or acquired

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eight other complementary home services franchises. All the brands under the PSB umbrella include low-cost, easy-to-start franchises including Maid Right, ProLift Garage Doors, The Grout Medic and House Doctors.

Although Flick gets approached all the time with opportunities to acquire franchises, he is extremely picky about the ones he adds to the PSB portfolio. “We have the same customer from brand to brand, which opens opportunities to cross-market and cross-sell.”

On the following pages, we take a deep dive into the Premium Service Brands portfolio, talk to its leadership team and franchise owners and look at its amazing Kids-Lift program, which is the heart of PSB’s purpose-driven culture.

—Jill Abrahamsen

Premium Service Brands’ code of values exemplifies ideals which encourage employees and franchise partners to do the following:

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Cultivate a passion for our work.

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Treat all individuals with respect.

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Honor and deliver on our promises.

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Strive for continuous improvement.

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Build a foundation of honesty and integrity.

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View customer service as a way of life.

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Have fun, be healthy and live well.

The culture at Premium Service Brands is built on a foundation of getting involved, giving back and empowering others.

June 2023 19

READY TO

SOAR Premium Service Brands’ Kids-Lift program makes it easy for franchisees to give back

G

etting behind a cause and giving back is something that every business owner would like to do, but doesn’t always have the time, resources or knowhow to pull off. Premium Service Brands (PSB), has developed a way for franchise owners to easily contribute to their communities without having to start from scratch.

“Kids don’t get to choose what family they are born into.”

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A PLAYBOOK FOR GIVING BACK Through PSB's Kids-Lift program, franchisees have a plan laid out for them. “We have created a playbook for giving back. It enables franchise owners and their employees to easily participate in charitable initiatives a couple times each year,” says PSB Chief Marketing Officer Mark Montini. “Giving back is part of our DNA as a brand. We have a passion for being a catalyst for change.”

The program was the brainchild of PSB founder Paul Flick. His daughter Anne (left) was born with special needs.

A firm believer that everyone should lead a purpose-driven life, Flick launched Kids-Lift to give Anne purpose. She puts her heart and soul into the program along with VP of Communications Vivi Nellen, who oversees the program.

“I put my hand up as fast as I could when Paul approached me about running the KidsLift Program,” she says.

Together, PSB employees and franchise owners strengthen local communities by closing the gap between children who have access to everyday necessities and those who do not. “The program is optional for franchisees, but most are excited about being part of it,” says Nellen.

PROVIDING ESSENTIALS Kids-Lift recognizes the fundamental importance of essentials like food, school supplies and clothing in a child's life. By focusing on seasonal needs such as summer meals and snacks, fall facility improvements, winter coat drives and more,

the program addresses the specific challenges faced by these young individuals.

By nurturing the potential of at-risk children, the program strives to empower them to overcome obstacles and unlock their true potential. “Kids don’t get to choose what family they are born into,” says Flick. “As part of our mission to bridge the achievement gap between kids from low and high socioeconomic families, we combine our creativity and our practicality to make the biggest difference.”

—Jill Abrahamsen

Premium Service Brands CEO Paul Flick launched the KidsLift Program in honor of his daughter, Anne (opposite page and left). She puts her heart and soul into the program along with VP of Communications Vivi Nellen (left, rear).

June 2023 21

Brands that Give Back

TONY AND DANIELA BIANCHI | HOUSE DOCTORS

House Doctors franchisees tap corporate skills as they serve their communities

Culture of

CARING T

“Premium Service Brands encompasses a lot of our core values.”

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ony and Daniela Bianchi channeled their bigbusiness experience into their franchise, House Doctors of Strongsville, Ohio.

“We both come from corporate backgrounds,” Daniela says.

“Tony was in sales, and I was in marketing and human resources.”

The Bianchis use their corporate skills in networking, hiring and branding for their suburban Cleveland franchise, which tackles all sizes of handyman jobs. Their technicians handle carpentry and plumbing, install doors and windows, do full or partial kitchen and bathroom renovations, and even room additions. They also repair drywall, remove popcorn ceilings and wallpaper, paint indoors and out, and install and repair flooring.

The Bianchis opened their House Doctors franchise in August 2021, when the pandemic was still raging.

“During Covid, we saw an opportunity as more people

reinvested into their homes,” Tony says.

That observation piqued their interest in home services, and House Doctors, part of the Premium Service Brands franchise family, was a perfect fit. “Premium Service Brands encompasses a lot of our core values,” Tony says. “Our main business mission was to provide quality employment – we currently have one office coordinator, a lead manager and six techs – and to give back to the community through employment and the services we provide to our customers.”

KIDS-LIFT PROGRAM “Premium Service Brands’ support of the Kids-Lift nonprofit organization was a key reason we selected them over other franchises.” The Bianchis, parents to a young daughter, “are big supporters of Kids-Lift. In addition, we have sponsored several local events, specifically Littlest Heroes, which provides emergency financial support for families

The Bianchis were recognized by Premium Service Brands for their work as a Kids-Lift program partner. battling pediatric cancer and other childhood illnesses.”

As part of their assistance to Kids-Lift, they help two of its partner organizations. One is the Stuff the Bus program that provides school supplies for local kids in need; the second is Camp Cheerful in Strongsville, which has recreation programs for children with disabilities. “We plan to take a few days a quarter to help Camp Cheerful on-site with repairs, painting and maintenance needs,” Tony says.

“We also partnered with a local 360˚ Painting franchise, another company with Premium Service Brands, to sponsor the Rotary Club Duck Race,” he adds.

The Bianchis believe community activism is good business. “It’s important for brand recognition and for creating a culture among our employees. In every situation, we try to instill the notion of putting ourselves in the shoes of the consumer,”

Daniela says.

Owning their House Doctors franchise has been both rewarding and challenging.

“We have worked to ease our customers’ concerns and possible negativity toward the home services industry by communicating clearly, doing top-quality work and being punctual at all times,” Tony says. “The biggest challenge has been finding quality employees. We have worked hand in hand with trade schools to recruit right after high school or college.”

House Doctors of Strongsville is only one of the Bianchis’ entrepreneurial pursuits. “Daniela owns a restaurant with family members,” Tony says, “and we recently bought into a physical therapy clinic that is a franchise as well.”

—Mary Vinnedge For more information, visit housedoctors.com or franchiseconsultantmagazine. com, company code 17941.

HELPING SENIORS House Doctors franchisees offer a suite of aging-in-place services so that older Americans can remain in their homes and live independently. House Doctors technicians can handle projects that improve safety and functionality relating to everyday activities such as bathing, cooking, stair climbing, general mobility and more. Examples include the installation of: • Grab bars • Easy-opening cabinet and drawer hardware • Lever faucets and lever door handles • Wider doorways • Push-button (rather than keyoperated) door locks • Walk-in bathtubs, showers and bathing seats • Ramps and bridges • Handrails • Nonslip flooring • Level thresholds June 2023 23

Brands that Give Back

HAROLD, TANIA & JESUS BARRIOS | THE GROUT MEDIC

ALL IN THE

FAMILY

Working together to serve their community is a blessing for the Barrios family

S

ince 2006, Harold and Tania Barrios and son Jesus have served their Denver community as The Grout Medic franchisees. Not only do they offer a great service for homeowners, businesses, and property managers, but the franchise makes it easy for them to give back. As immigrants from Venezuela, elevating the Hispanic community has always been important to them. With the support of The Grout Medic’s parent company, Premium Service Brands, and its Kids-Lift Program, they can partner with Spanish-speaking schools and make a real difference for children through a variety of service projects. Here's what Harold and Tania have to say about the benefits and challenges of running the grout cleaning, sealing and repairing franchise.

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What attracted you to The Grout Medic?

We wanted to find a way to help homeowners, business owners, hotels and property managers have a nice alternative to full tile replacement. At The Grout Medic, we are able to take old, dirty tile and grout and make it look like new in one day for a fraction of the cost! We help our clients save money.

What did you do prior to The Grout Medic?

We owned a janitorial company since 1992. Our son, Jesus, worked with us learning how to clean and to be a hard worker like his parents! Growing up, Jesus didn't want to be part of the family business, but realized it is a joy and blessing to work with people he loves and trusts – mom and dad!

How do you give back to your community through the business?

We have always appreciated giving back to our community through food and toy drives.

Because we are immigrants from Venezuela who moved to Colorado in 1982, we really feel a sense of responsibility to give back to the Hispanic community here in the Denver area.

How does Premium Service Brands and the Kids-Lift program empower you to give back?

Having the support of Premium Service Brands and now initiating the Kids-Lift Program here in the Denver area is invaluable. Our plan is to partner with schools with Spanish-speaking students and give back.

What have been the best part and biggest challenges of franchise ownership with The Grout Medic?

The best part of franchise ownership with Grout Medic is seeing our business grow. We started in 2006 with just ourselves. Now we have 12 technicians and even have the children of our original technicians working together. You are always worried if your risk of buying a franchise will work out. We are thankful to say that we made the right decision and have many blessings!

The biggest challenge of franchise ownership is the constant worry of making the best decisions about marketing, supplies and hiring the right technicians. Although these can be challenging, it is nice to be able to have the opportunity to make them as a business owner.

For more information, visit www.thegroutmedic.com or franchiseconsultantmagazine.com, company code 16878.

June 2023 25

Brands that Give Back

Q& A

JESSICA RUENZ | MAID RIGHT

A Brand That Cares JESSICA RUENZ IS VICE PRESIDENT OF MAID RIGHT, A GREEN cleaning franchise that vows to protect people and the planet from harmful chemicals. Its cleaning materials are safe, biodegradable, effective, and they leave no toxins behind. Maid Right shares its commitment to giving back with its parent company, Premium Service Brands (PSB), by partnering on several charitable corporate initiatives such as the Cleaning for a Reason program. Here, Ruenz along with Maid Right franchise owners describe the benfits of franchise ownership and share what giving back means to them.

WHAT WOULD YOU LIKE CONSULTANTS AND CANDIDATES TO KNOW ABOUT FRANCHISE OWNERSHIP WITH MAID RIGHT? Maid Right is a great opportunity to bring a highly sought-after home cleaning service to all communities.

With several markets available and a social cause like Cleaning for a Reason, it's a great opportunity to bring a brand that cares to each market. PSB believes in giving back and one way we do is by partnering with Cleaning for a Reason. PSB covers the membership fees for each location across the U.S.!

WHAT MAKES MAID RIGHT STAND OUT AS A FRANCHISE OPPORTUNITY? Our cleaning processes and our customer experience set us apart. Many home cleaning services give inconsistent experiences. With Maid Right, we work to provide a repeatable experience with our cleaning process and teams. We offer a variety of recurring cleanings to accommodate our customers’ busy lifestyles. We have a top-notch CRM platform that adds to our customer experience with automated messaging/reminders, easy click-to-pay invoicing, and a recurring membership customer portal.

HOW IS MAID RIGHT ECO-FRIENDLY? Our cleaning products are sourced through our amazing partner, EcoLab. They have Green Seal certification, meaning they are compliant with an extensive set of criteria. They meet the same performance and quality requirements of traditional, non-green cleaning products, yet are biodegradable, non-toxic, and safe for every inch of the home.

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Maid Right of Bell County helps the community by participating in community events, providing employment and by promoting other local businesses. It warms my heart as well as my team's, to give back, especially to families who have been consumed with treating a loved one's unexpected illness and made sacrifices out of love.

"

— MARIO MARTIN, MAID RIGHT OF BELL COUNTY, TEXAS

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As a local business owners, it brings us joy to know that we are able to help those in need. We enjoy partnering with Cleaning for a Reason in assisting cancer patients with their home cleaning needs. The best is when they tell you they are on the way to recovery or are cancer free!

"

— CHRIS HOOVER, MAID RIGHT OF ROSWELL, GA.

"

We have met and helped so many wonderful clients throughout the years. It has been an honor and privilege to make their fight against cancer just a little bit easier.

We have also found that prospective customers who aren't cancer patients love the idea that they are working with a company that is contributing in such a personal way to help those in need.

"

— ANGELA CLAYTON, MAID RIGHT OF PHOENIX, ARIZ.

Maid Right franchisees donate cleaning services to Cleaning for a Reason, a 501(c)(3) nonprofit organization that offers free home cleaning to cancer patients in the United States and Canada.

Its goal is to remove the burden of cleaning and allow those recovering from surgery, in active treatment or in hospice to focus on their health and spending valuable time with loved ones.

June 2023 27

Brands that Give Back

JUSTIN ROWLING | 360˚ PAINTING

A WIN-WIN

Giving back is a winning proposition for Justin Rowling and his two Premium Service Brands franchises

J

ustin Rowling was set on investing in a gym business when he first embarked on his search for a franchise. “I am into fitness, so I figured it would be ideal,” he says. But after some research, he realized his skill set was better suited to a servicedriven business. The former auto

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services director enjoyed working with customers and was an allaround people person.

When he was introduced to Premium Service Brands he knew he could leverage his soft skills with any of its brands. “It was a great fit on many levels. I loved the company culture and values,

and I also loved that the brands complement each other. There’s lots of potential for growth across the franchises,” he says.

So instead of going with a gym franchise, he ultimately invested in two home services brands: 360˚Painting and Maid Right.

The painting and cleaning

franchises offered low startup costs and simple business models just like all of the Premium Service Brands.

They also gave him an opportunity to give back to his community.

“While I love helping others, there is an added benefit to community service – it’s good for business,” he says. Rowling and his 360˚ team engage in various service projects from running food drives to donating painting services for schools and day care centers. “We try to do a lot in our community.”

It’s a great team-building activity that boosts morale and it also brings brand awareness,” he says.

“We always leave a sign up after we finish a volunteer project. After all, who doesn’t want to work with a company that does great things for its community?”

—Jill Abrahamsen For more information, visit www.premiumservicebrands. com/360-painting or franchiseconsultantmagazine.com, company code 17531.

Franchisee Justin Rowling and his team regularly donate painting services to schools and participate in food drives as part of the Premium Service Brands’ Kids-Lift Program.

June 2023 29

Brands that Give Back DAVID MANLEY | PROLIFT

Employee FROM

TO

ENTPRENEUR ProLift opened many new doors for franchisee David Manley

A

fter years of enduring the corporate grind, David Manley decided that working long hours for someone else just didn’t fit with what he wanted anymore. The Texas native worked as a supply chain manager for a manufacturing company before establishing ProLift Garage Doors of Amarillo and Canyon in September 2022.

When he decided to make the move from employee to entrepreneur,

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he enlisted the help of a franchise consultant who opened his eyes to the many opportunities and support that franchising offered.

Prior to that, Manley had a narrow view of franchising. “I was pleasantly surprised to learn that there were so many options with low startup costs and low overhead,” he says.

Manley was excited when he found the ProLift opportunity and liked many

“It’s extremely important to care about your neighbors and help wherever you can.” things about it: the business model, the value proposition and the indemand services. He also loved the idea of being part of Premium Services Brands. “The company has a great culture of philanthropy and offers amazing support. Plus, it opens the door to investing in additional brands that complement my ProLift business,” he says.

Manley and his wife, Natascha, (opposite page, left) run the business together. Natascha works part time while he focuses on daily operations and managing the workflow for his technicians. Manley enjoys his new-found flexibility and having control over the decisions that impact his future.

COMMUNITY INVOLVEMENT The Manleys love helping the community with their business. In addition to supporting local sports teams (David officiates high school football), they coordinate food drives for Fill With Hope, a nonprofit organization that provides care packages with healthy snack items to elementary, intermediate and high school students.

They also participate in community events like the local “trunk or treat” and homecoming parade events. “I believe it’s extremely important to give back to the local community, care about your neighbors and help wherever we can,” Manley says.

ProLift Garage Doors repairs and replaces overhead garage doors and more for residential and commercial clients. Franchisees benefit from the flexibility of semi-absentee ownership and multiple revenue streams from the variety of services listed below.

DOOR INSTALLATION: For homeowners with dated garages, or those building new homes, ProLift installs garage doors that elevate the look of the property.

REPAIRS: When a homeowner's garage door breaks down, ProLift services and repairs all makes and models.

GARAGE DOOR TUNE-UP: Like cars, garage doors need tuneups to prevent breakdowns. ProLift offers a 21-point safety inspection, lubrication and garage door tune-up.

TRACK REPAIR AND REPLACEMENT: When a garage door goes off its track or bends, ProLift can fix it within a few hours.

SPRING REPLACEMENT: Springs are one of the most common parts to break on a garage door. ProLift replaces the springs for all makes and models of garage doors.

For more information, visit www.premiumservicebrands. com/prolift-garage-doors/ or franchiseconsultantmagazine.com, company code 17082.

June 2023 31

Brands that Give Back DAVID RAYMOND | RUBBISH WORKS

DOUBLING DOWN David Raymond is not only Premium Service Brands’ COO, he’s also a dual-brand franchisee

D

“I like the semi-absentee model. People can keep their day jobs if they want.”

avid Raymond has gone all-in on franchising. He’s chief operating officer of Premium Service Brands, and last summer became a dual-brand franchisee with ownership of Rubbish Works Junk Removal and ProLift Garage Door franchises.

Both are Premium Service Brands franchises, and Raymond particularly favors the Rubbish Works brand. “I like the semiabsentee business model – people can keep their day jobs if they want – and, unlike my ProLift franchise, you don't need skilled employees for the work.” Rubbish Works employees are just required to be punctual, pleasant and accommodating to customers, but otherwise they can be “anyone who wants to work outside.”

The franchise also benefits from society’s growing trend of streamlining possessions: Seniors regularly downsize their households, and younger generations tend to be more minimalist in their lifestyles.

GROWING BRAND Rubbish Works Junk Removal was founded in 2009 to handle responsible waste removal and recycling services for residential and commercial customers; the company also rents dumpsters.

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The eco-friendly brand takes pride in recycling or donating at least 50% of what it hauls, keeping those materials out of landfills.

Acquired by Premium Service Brands in 2020, Rubbish Works has grown steadily over the past three years.

Although franchisees receive all of the training they need to launch, Raymond brought past home services franchise experience to his Rubbish Works business. His background includes operations-management, teambuilding and sales skills that help him with all of the hats he wears with the Charlottesville, Va.-based Rubbish Work\s franchise.

COMMUNITY-FOCUSED CULTURE His business talents are a plus, but also important to Premium Service Brands is Raymond’s fit with the culture, one that makes community service a priority.

Raymond’s four-member Rubbish Works franchise team “works very closely with Kids-Lift,” Premium Service Brands’ charitable organization.

Kids-Lift partners with schools and other organizations that help at-risk children and their families. In particular, Kids-Lift provides food, school supplies and clothing to students whose

Raymond takes a selfie with a team member from his Virginia-based Rubbish Works franchise.

families have trouble covering these basic needs. Kids-Lift works year-round – for instance, providing meals and snacks in summer when public-school meals aren’t available and giving away coats before winter. “We help arrange food drives, move or deliver large items during fundraising events, and offer to clean up after the event,” Raymond says.

Obviously Rubbish Works sees itself as more than a service provider. It wants to build lasting relationships with every customer and every community in which the franchise operates.

In addition to encouraging franchisees to give back to their communities, Premium Service Brands’ core values call for its franchisees to treat all individuals with respect, deliver on promises, seek continuous improvement, be honest and provide outstanding customer service.

NATIONAL EXPANSION Rubbish Works seeks franchisees around the country. “We are wide open throughout the U.S.,

and we are looking for great owners to help us build this brand,” Raymond says. Although Rubbish Works is still an emerging franchise, Raymond says “the power of the Premium Service Brands platform gives you all the support you'd expect from a resource-rich and established franchisor while also giving new owners plenty of room to grow.”

Rubbish Works seeks to add 25 to 35 franchisees this year; franchise units may be homebased. A franchisee’s initial investment will vary based on location and other factors, but generally ranges from $106,350 to $144,000, including vehicle expenses, insurance, business licensing, grand opening advertising, office supplies and equipment.

—Mary Vinnedge To learn more about Rubbish Works visit www.premiumservicebrands. com/rubbish-works or franchiseconsultantmagazine.com, company code 17772.

FRANCHISEE SUCCESS The leaders at Premium Service Brands and Rubbish Works value their franchisees, stating that “we understand that our company is only as strong and successful as each of our franchisees. That’s why we provide our owners with ongoing support and resources right from the start.” Franchisees can count on:

• •

Comprehensive training.

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Assistance in developing a customer base and recurring business.

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Proven processes that nurture positive customer experiences.

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Proprietary software for managing the franchise.

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Seminars and conferences to hone best practices and help the franchisee grow professionally and profitably.

Marketing strategies tailored to the demographics and location of each franchise.

June 2023 33

Consultants Who Give Back Paying it Forward

O

ne of the best parts of running a franchise consulting business is having the opportunity and flexibility to impact lives. In addition to helping people find a new path through business ownership, consultants make a difference every day in many other ways.

Below, we talk to two superstar consultants who have found purpose through paying it forward.

CONSULTANT JON OSTENSON LOVES TO SHARE his knowledge and experience in franchising with aspiring business owners. Through his book, NonFood Franchising: The Better Path to Business Ownership, he helps people understand the many opportunities available in franchising outside of fast food. But his book does even more than that.

Its proceeds are donated to Hope International, a nonprofit organization that empowers under-served communities through sustainable business programs.

Ostenson and his 11-year-old son visited entrepreneurs in the Dominican Republic on a Hope International mission trip last year to see the impact of the organization firsthand. Pictured left, Ostenson and his son pose with a Dominican woman who grows and sells produce thanks to one of Hope International’s micro loan programs.

Brands that give back are always on Ostenson’s radar. “Stewardship of resources, clients and reach is important to me, and I value franchise companies that share this priority,” he says.

SUE BENNETT IS ONE OF THE TOP CONSULTANTS IN THE business. With almost 16 years of experience, she has ushered hundreds of hopeful entrepreneurs into franchise ownership and helped launch dozens of franchise consulting careers.

Her amazing success has driven her to dedicate her time and energy into ensuring that other consultants succeed. In addition to serving as a mentor, she assists with new franchise consultant training and shares insights on IFPG’s monthly educational webinars. “I love to help new franchise consultants understand how to navigate the sales process and provide tremendous value to their candidates,” she says.

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$30K

$10K

25%

Single License Referral

Each Additional License

Of Collected RD Fees

2 years of Franchise Growth 15 Awarded RD Territories 25 Additional Licenses 20 stores open by end of 2023

Regional Development, Multi & Single Units Available $100B pet industry is poised to nearly triple to $275B by 2030, thanks to a surge in new owners, and increased per-pet^ spending. ^Morgan Stanley report, April 2021

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Contact/Territory Checks: Fred Macciocchi Fred@PetEvolution.com

(630) 404 -2265

PetEvolutionFranchising.com

FRANCHISE CONSULTANT 499 Ernston Road, Suite B9, Parlin, NJ 08859

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HALLMARK HOMECARE PARTNERS WITH FRANCHISE FASTLANE TO ACCELERATE GROWTH It’s “not your mama’s homecare”, but it should be!

Hallmark Homecare assists seniors by serving as recruiters and matchmakers for families seeking fully vetted, experienced, insured, professional caregivers, but the caregivers are hired by the family. Since families hire their caregiver directly, not Hallmark, the agency “middleman” and high fees are eliminated, saving the families up to 35% on their care, and the franchisees don’t have any caregiver employees. Win – Win – Win

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TO LEARN MORE Don Tarinelli

VP of Franchise Dev

Teresa Wade

Dir of Franchise Dev

hallmarkleads@franchisefastlane.com | 402-395-0424

A Growing Industry Ripe for Disruption Low Employee Model, Zero to Get Started Low-Cost & Simple Franchise Model Meaningful Work A Strong Support System Ramp-up Quickly