Brands that Give Back DOUBLING DOWN

David Raymond is not only

Premium Service Brands’ COO, he’s also a dual-brand franchisee

David Raymond has gone all-in on franchising. He’s chief operating officer of Premium Service Brands, and last summer became a dual-brand franchisee with ownership of Rubbish Works Junk Removal and ProLift Garage Door franchises. Both are Premium Service Brands franchises, and Raymond particularly favors the Rubbish Works brand. “I like the semiabsentee business model – people can keep their day jobs if they want – and, unlike my ProLift franchise, you don't need skilled employees for the work.” Rubbish Works employees are just required to be punctual, pleasant and accommodating to customers, but otherwise they can be “anyone who wants to work outside.”

The franchise also benefits from society’s growing trend of streamlining possessions: Seniors regularly downsize their households, and younger generations tend to be more minimalist in their lifestyles.

Growing Brand

Rubbish Works Junk Removal was founded in 2009 to handle responsible waste removal and recycling services for residential and commercial customers; the company also rents dumpsters.

The eco-friendly brand takes pride in recycling or donating at least 50% of what it hauls, keeping those materials out of landfills. Acquired by Premium Service Brands in 2020, Rubbish Works has grown steadily over the past three years.

Although franchisees receive all of the training they need to launch, Raymond brought past home services franchise experience to his Rubbish Works business. His background includes operations-management, teambuilding and sales skills that help him with all of the hats he wears with the Charlottesville, Va.-based Rubbish Work\s franchise.

COMMUNITY-FOCUSED CULTURE

His business talents are a plus, but also important to Premium Service Brands is Raymond’s fit with the culture, one that makes community service a priority. Raymond’s four-member Rubbish Works franchise team “works very closely with Kids-Lift,” Premium Service Brands’ charitable organization.

Kids-Lift partners with schools and other organizations that help at-risk children and their families. In particular, Kids-Lift provides food, school supplies and clothing to students whose families have trouble covering these basic needs. Kids-Lift works year-round – for instance, providing meals and snacks in summer when public-school meals aren’t available and giving away coats before winter. “We help arrange food drives, move or deliver large items during fundraising events, and offer to clean up after the event,” Raymond says.

Obviously Rubbish Works sees itself as more than a service provider. It wants to build lasting relationships with every customer and every community in which the franchise operates. In addition to encouraging franchisees to give back to their communities, Premium Service Brands’ core values call for its franchisees to treat all individuals with respect, deliver on promises, seek continuous improvement, be honest and provide outstanding customer service.

National Expansion

Rubbish Works seeks franchisees around the country. “We are wide open throughout the U.S., and we are looking for great owners to help us build this brand,” Raymond says. Although Rubbish Works is still an emerging franchise, Raymond says “the power of the Premium Service Brands platform gives you all the support you'd expect from a resource-rich and established franchisor while also giving new owners plenty of room to grow.”

Rubbish Works seeks to add 25 to 35 franchisees this year; franchise units may be homebased. A franchisee’s initial investment will vary based on location and other factors, but generally ranges from $106,350 to $144,000, including vehicle expenses, insurance, business licensing, grand opening advertising, office supplies and equipment.

—Mary Vinnedge

To learn more about Rubbish Works visit www.premiumservicebrands. com/rubbish-works or franchiseconsultantmagazine.com, company code 17772.