The Benefits of Giving Back

Martin Luther King Jr. once said, "Everyone can be great because everyone can serve." Those are words to remember – both in life and in business. Engaging in philanthropy can transform a good business into a great one. A socially responsible brand stands out, builds loyalty and attracts new customers. It can also help recruit quality employees, boost morale and build stronger teams. According to Forbes, Gen-Z employees seek purpose in their jobs, and companies failing to meet this expectation may lose talent to competitors.

Thanks to franchising, aspiring entrepreneurs can step right into a business with a reputation for philanthropy and social responsibility. Many brands have extensive programs with a playbook for community service that come complete with supporting marketing materials.

Our cover story highlights Celebree School, a brand deeply committed to "growing people big and small." This philosophy is embedded in its business model and actions. By organizing franchisees into groups, Celebree fosters collaboration on fundraisers and initiatives benefiting sick children. CEO Richard Huffman calls giving back “A demonstration of leadership.” Read more about Celebree's positive impact on children on page 6.

Premium Service Brands (PSB) is all about helping others through its purpose-driven culture and its Kids-Lift program. The program, launched by CEO Paul Flick, strengthens local communities by bridging the gap between children with and without everyday necessities.

Starting on page 18, we explore PSB, its brands and how its Kids-Lift program is positioned to empower more than 1,000 franchise locations to do great things for children.

It's inspiring to see the remarkable impact one brand can have when a network of franchise partners work together to fulfill its mission. As Helen Keller famously said, "Alone we can do so little; together we can do so much."