Brands that Give Back IT’S PERSONAL

Avendelle Assisted Living emphasizes attentive, comprehensive care

DeShaun Sellers is a man on a mission with his Avendelle Assisted Living franchise, which is named Miss Bell’s Assisted Living after his grandmother. “She was a big part of my life and spent the last two years of her life in a poorly run nursing home. She didn’t deserve to live the rest of her days that way,” says Sellers, who idea of being able to provide total care on a small scale. This decreases stress for employees because now they don’t have to care for 10 to 15 residents all by themselves during a shift. They share the duty with one other person, creating an excellent 3:1 resident-to-caregiver ratio. This is also good for those families that have a loved one who needs public relations, advertising, management software and technical support, and networking with referral organizations and businesses. “There are not a lot of organizations like us in our area. Even the larger facilities like what we bring because when their residents need a higher level of care, they can refer them to us.”

Sellers is all about community, with his generosity manifesting in various ways. “I love to donate my time and money to anything dealing with children. I am a volunteer basketball coach; basketball is my passion, and I love sharing that with kids. I also donate to my good friend Lamar Mitchell’s Cutz By Quick back-to-school drives. For the past 11 years, we have provided thousands of dollars in free school supplies and free haircuts for kids at the beginning of each school year.” has operated his Knightdale, N.C., franchise since June 2022. “Now I have an opportunity to care for other people’s loved ones, and I make sure that we have an elevated standard when it comes to care.” His franchise – like all Avendelle Assisted Living franchises – focuses on attentiveness and personal service to every resident.

“I love the Avendelle business model,” Sellers says. “I like the more hands-on care. We are able to make sure they are checked on frequently.”

Sellers was, and still is, a residential real estate investor, but Avendelle’s training and support gave him the know-how and confidence to succeed with a different business. “I like the feeling of being a part of a team.”

Since 2016, corporate headquarters has helped each franchise’s development with

Those feel-good endeavors complement the gratification that Sellers reaps from his Avendelle franchise. “Families tell us they love what we provide, especially those that have someone who can’t do very much for themselves.”

Franchising nationally since 2016 and with 14 homes operating, Avendelle offers protected territories around the U.S., with a concentration in the Eastern Seaboard. —Mary Vinnedge