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Hi friend! This is a small book bursting with spring & summer 15 flavours. www.ibeyostudio.se office@ibeyostudio.se +46 — 8 — 32 88 01
Kammakargatan 11 111 40 Stockholm Sweden
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Hallau! /About us
Ibeyostudio is a lifestyle PR and event agency from Stockholm that enables brands to become visible and strengthen their brand value. Our ambition is to be perceived as a progressive and passionate company by pushing the boundaries and combining stateof-the-art solutions with more traditional PR craftsmanships - all at a very high creative level.
/Our organisation
Lotta Brattin, Founder/COO Marcus Kollberg, Founder/Event Manager Monika Khavar, PR Consultant Mattias Hagenstrรถm, PR Consultant Iracema Lindstrรถm, PR Consultant Kristin Eberson, PR Consultant Pauline de Sera, Event Manager Mimmi Brundin, Showroom Manager Stina Barkow, Senior Project Manager Liv Wiklund Jonsson, Senior Project Manager Andreas Sjรถstrand, Senior Project Manager Nelly Manns, Senior Project Manager Filip Loeb, Production Manager Joakim Lundin, Art Director Sofia Green, Planner
/Contact
Get in touch with us by visiting us at Kammakargatan 11 in Stockholm, giving us a call at +46(0)-8-32-88-01 or mailing to office@ibeyostudio.se Find out more at www.ibeyostudio.se See you!
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/The brands we represent
Back Bibliotekstan Blundlund Charlotte Bonde Custommade Diesel G-Star Raw L’HOMME ROUGE Lervik Longchamp MQ NN07 Nordiska Kompaniet Reebok Classic Reebok Sport Sandra Backlund Sarva SHU UEMURA Stadium Stylein Vagabond Vans
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BACK /About
BACK, by designer Ann-Sofie Back, is one of Swedish fashion’s most prominent and interesting brands right now. For this line, AnnSofie always seek inspiration in her previous mainline Ann-Sofie Back. BACK’s great success comes from offering clothing at a high fashion level in an affordable price range, which has won her several awards and a spot amongst the top fashion designers in Scandinavia.
/SS15
The most dominant features for the spring 2015 collection are the accentuated waists and bare shoulders. Details such as safety pin closings and jewellery are mixed with checked fleece, jerseys and suitings. Navy, wide cord and naively fringed denim are some of the materials standing out. This collection is also all about stripes – pin striped shirts, block striped knits and ribbed jersey stripes. Both the safety pin details, the stripes and the bare shoulders are staple BACK features and keeps coming back season after season.
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Bibliotekstan /About
Bibliotekstan is an exclusive shopping district in Stockholm. The area is centered around the street Biblioteksgatan. ”Bibliotek” means library in Swedish and refers to the National Library of Sweden, located in the nearby park Humlegården. Biblioteksgatan got its name in 1885 and the area has been focusing on exclusive shopping ever since.
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BLUNDLUND /About
The world of Blundlund includes a series of children’s books, sculptures, figurines and other intriguing toys for big and small persons with an open mind. Blundlund embrace life, space and dreams. Besides the poetic pictures, the tales of Blundlund possesses a slow mode and a surreal sense of narrative. Moa Bartling och Sebastian Bacigalupe is the creative duo behind Blundlund. With a well documented track record of many crafts, this couple defines themselves as collectors, creators, bookmakers, travelers and dreamers.
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CHARLOTTE BONDE /About
By illuminating classic semi-precious stones and colourful glass enamelling with a refined contemporary edge, Swedish jewellery brand CHARLOTTE BONDE creates a style that transcends time. Born and raised in Stockholm, Charlotte Bonde moved to London in 2002 and graduated as a silversmith at London Metropolitan University with a HND degree in Silversmithing, Design and Fine Art. Drawing inspiration from family tradition, CHARLOTTE BONDE’s embellished designs evoke a lavish sense of history. Charlotte’s mother was raised in a family business designing women’s clothing. The patterns and fabrics dating back to that time continue to serve as an inspiration to Charlotte, as to exotic architecture such as Moorish architecture and Indian Hindu Art.
/SS15
The Spring 2015 Collection ”Annica” from Charlotte Bonde is inspired by the ”swinging sixties” with her mother Annica Bonde as her main inspiration. Charlotte´s mother has always inspired Charlotte in her design work, with her sense for fashion and sophisticated style, as well as the sixties and the era of Biba, ”Swinging London”. The bold fashion, glamour, and strong colours is the essence of the unique pieces from SS15 ”Annica collection”.
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Custommade /About
For Custommade it’s all about creating contemporary essentials with an international urban edge. The look is casual and uncomplicated. Seen in simple styles with an occasional French accent. Add to that a clever choice of colours and details that can catch your attention. Balancing femininity with a touch of boyish charm. More than anything, Custommade is all about smooth, relaxed easy-breezy way of being. Featuring forever pieces in fabrics with a fantastic feel.
/SS15
Vibrant Love affair With an extreme lightness and a cool icy approach Custommade enhances the springtime with a dazzling and playful Spring 2015 collection. All over prints and patterns bring out a youthful mood in feminine and masculine pieces. The sharp shapes and ice cream colours ooze of international attitude all translated into a casual yet elegant and exciting look.
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Diesel /About
The brand Diesel was born more than 20 years ago and is today an innovative international design company, manufacturing jeans and casual clothing as well as accessories. When Renzo Rosso founded the company in 1978, he wanted it to be a leader, a company which took chances and carved out a niche for itself in its field. The company views the world as a single, border-less macro-culture. And the Diesel staff reflects this: a wide variety of people and personalities from all parts of the globe, creating an unpredictable, dynamic vitality and energy within the company.
/SS15
The skater spirit of Venice Beach meets the gas station blues for Diesel’s Spring Summer 2015 men’s and women’s collection, as artistic director Nicola Formichetti turns towards the grand frontiers of Americana to deliver clothes with a cool and carefree attitude. The core Diesel concept of dirty denim is fused with rock ‘n’ roll ease and layered with the irreverent logomania of racetrack graphics, whilst athletic codes lighten the utility detailing for a sense of eclectic summer fun. “I was inspired by the freedom of a California roadtrip – from the coast through the desert, lost on the American highway. This collection is a sporty take on so many Diesel icons faded out by the hot desert sun,” said Nicola Formichetti.
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G-Star /About
G-Star RAW is the innovative denim brand. Since 1989, G-Star has been a denim pioneer that is known for its directional and cutting edge style. Its philosophy has always been “Just the Product” with a focus on denim craftsmanship and innovation.
/SS15 (Men)
For Spring/Summer 2015 G-Star RAW presents a new seasonal range of bombers. The G-Star interpretations of these classic jackets echo the modern aesthetic of the brand. Bombers for men feature large, round, embroidered patches of the G-Star Running Dog and are finished with contrast, quilted linings. The brand’s know-how with materials can be seen in the sateen fabrics that ripple with an electric shine, and the G-Star approach to tailoring is evident in the precise bomber fits.
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For Spring/Summer 2015 G-Star RAW ensures that every woman can find her perfect-fitting denim. Standouts for the season are super skinny fits that flatter from any angle, in new chalky shades of white. Fabrics are soft, lightweight and washed for the summer. Cut from our Superstretch denim fabrics, the women’s spring/summer denim range provides the ideal mix of stretch, recovery and breathability.
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L’HOMME ROUGE /About
L’HOMME ROUGE was founded in Lund, Sweden in 2010 by John-Ruben Holtback, accompanied by his younger brother Carl-Johan. Shortly after the start they were joined by Axel Trägårdh, this was the time when L’HR started the visionary transformation going from just selling knitted hats to becoming a real fashion house. In 2011 when shooting their first commercial film they got in contact with the talented design student Jonatan Härngren,
/SS15
Hot Dreams This collection is inspired by a Swedish hot summer’s day. Not the perfectly pleasant one but one rather too hot and humid. Imagine dazzling sunlight, sweat and drought as the day turns a bit more dark. There are shades in the sky of medic green and your linen shirt is sticky on your skin. Even after a day doing nothing at all, by the night your head feels beat and small. Thoughts and shades now mixing up before your drowsy eyes, this is the feeling our collection “hot dreams” is all about.
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Lervik /About
Alexander Lervik is first and foremost dedicated to product design and interior design. His clients are spread throughout the world with the majority in Scandinavia. The task vary from designing furniture, textile, glass as well as industrial design - to interior design of restaurants, night clubs and boutiques. Lervik manages a small firm that has the privilege to work with the most prestigious assignments within each of these areas. His jobs are almost exclusively limited to conceptual solutions where a strong idea forms the basis of the design. Just recently, Lervik won the Red Dot Award - one of the world’s most prestigious design prices, with the bird table �Twilight�.
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Longchamp /About
French luxury house Longchamp was founded in Paris in 1948 by Jean Cassegrain and is till owned and run by the Cassegrain family today. Longchamp’s luggage, handbags and accessories have a worldwide reputation for craftsmanship, quality which now extends to shoes and ready-to-wear collections.
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Up and down. Movement sets the tone of Longchamp’s Spring 2015 collection and dictates its dynamic mood. Vibrant, luminous, optimistic, this is a season dedicated to an active woman who lives each day to the full. Ever curious, always on the move, she likes to take a break from city life by exploring new and exciting destinations, whether they be up North or down South, as defined by the collection’s two key themes.
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MQ /About
MQ has been a shopping destination for fashionable men and women in Sweden since 1957. With an outspoken ambition to offer selected diversity, the nationwide retailer is a quality oriented multi-brand store with carefully chosen products from well-known brands as well as dedicated design in MQ’s own labels: Bläck, Emilio, Zoul and Stockhlm. Bläck is designed for the stylish man who prefers a well tailored and modern look and the Emilio collection is designed for a style with both attitude and fashion sense. Stockhlm stands for stylish fashion with attitude and a large dose of femininity. The brand is aimed for the woman with an urban lifestyle in search of a timeless design and a modern style. Zoul is the confident brand that draws inspiration from the big cities all over the world.
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Nordiska Kompaniet /About
When Josef Sachs founded Nordiska Kompaniet in 1902 his ambition was to create a commercial and cultural theater. Still the aim is to be a stage for the present and to offer our customers the most inspiring environment for shopping and experiences. Nordiska Kompaniet currently consists of two department stores, one in Stockholm and one in Gothenburg.
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NN07 /About
NN07 is a clothing brand with a different way of looking at the world, and sometimes a different way of doing things. There are no borders or boundaries. NN07 travels the world to collect photos to their catalogues. Models are people they met in life or on the streets. So far the journeys have been: The Streets of Paris, The Nomads of Morocco, The Restaurants in New York, The Swedish Countryside, The Russian Experience, The Tokyo Take, Argentinian Tango, Reykjavik, Kenya and Switzerland.
/SS15
This season the journey goes to Los Angeles. The main idea behind the 2015 Spring Summer collection is unexpected meetings. Between materials, colors, textures and the way you mix garments. A tailored blazer worn with drawstring pants. A knitted sweater with light shorts. Functional jackets over a long-fiber, high quality cotton t-shirt. SS15 provides an updated look and feel to a modern take of the NN07 look - tailored sportswear, with a casual look and comfortable feel.
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Reebok Classic /About
An authentic lifestyle brand grounded in American fitness heritage from 80’s. Icon footwear like the Freestyle high top, Classic Leather, Pump, ERS, 1500, GL 6000 and 90’s basketball makes Reebok Classic one of the most relevant players in the sneaker world. Reebok Classic is all about staying true, authentic and real. What matters is that you do your thing and give it your all, regardless of where that road takes you, at the end of the day - you make your Classic.
/SS15
For this sneaker-season Reebok Classic’s iconic shoe the Freestyle High Top comes in beautiful spring pastels. New to the collection is the Fury Lite, an updated version of the very popular Insta Pump Fury that celebrated it’s 20th anniversary 2014. Also the 90’s are back with the retro style Ventilator in cool patterns and flashy colors.
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Reebok Sport /About
The company was founded for one of the best reasons possible: athletes wanted to run faster. In 1895 Reebok made shoes for top runners. In 1982 Reebok jump started an aerobic craze with the introduction of the first athletic shoe designed especially for women, the Freestyle. Reebok continued to innovate with the introduction of Step Reebok in the 90’s and more recent innovations are EasyTone, RealFlex and the Z Series collections.
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The collection are characterized by strong colors, lots of patterns and unexpected combinations – always with your best workout in focus.
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Sandra Backlund /About
Sandra Backlund, has made a name for herself with her dynamic, handmade knitted creations. In 2014, Backlund celebrates 10 years as a studio designer. “For me knitting is freedom, but at the same time the ultimate challenge. I like that you’re building the fabric while working and the way it’s both mathematical and yet permits improvisation. I don’t sketch, but invent the pieces while doing them. In that sense I guess I approach fashion more like a sculptor, then a tailor”. Grand prix winner of Festival International De Mode & De Photographie in Hyères. Selected by Franca Sozzani of Vogue Italia to be her protégé for the Protégé Project. Except from her own line Sandra Backlund has also made special knit wear pieces for brands like Louis Vuitton and Emilio Pucci.
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Sarva /About
Functional outdoor. Quality tested in SapmĂ*. Sami people are Nomads, spending 365 days a year outdoors. To do that you need proper equipment that can withstand hard conditions and extreme cold. With this in mind, Sarva was created. Wind and water proof garments that keep you both warm and dry and at the same time looks good. The creators of Sarva have been working closely to their Sami families on the project to get everything right: details, function and durability. *SapmĂ is the land of the Sami people, reaches from Norway across Sweden and Finland into Russia.
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SHU UEMURA Art of Hair /About
SHU UEMURA Art of Hair brings together the confidence in the power of nature and science with the passion and sensitivity of an artist. This perfect balance constitutes the unique world of Shu Uemura. Mr. Shu Uemura is recognized worldwide as a true master of modern beauty. With an unwavering passion, he has built a global brand synonymous with artistic expression, purity and quality. Today Shu Uemuras unique vision of beauty from the East is combined with the sophisticated western glamor and continues to inspire hairdressers around the world. For the past 50 years, Shu Uemura has striven to reinvent new standards in make-up, skin care & since 2007, hair beauty through Shu Uemura Art of Hair: exclusively created to enhance the artistry of every elite hair salon of the world. “Creating something that is universally beautiful. That is art�. Mr. Shu Uemura
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Stadium /About
Stadium was founded in 1979 and is the largest sports chain in the Nordics with over 150 stores in Sweden, Denmark, Finland and Germany. SOC and EVEREST are Stadium´s own labels with innovative gears to use before, during and after exercise and competition.
/SOC
The SOC collection is colorful and designed with inspiration from the fashion city New York and Central Park, a gathering place where sports such as running and yoga are practiced diligently. Function and safety are still playing a major role in the range of products and one key product for this season is SOC GAIT LED JACKET. Spring women’s collection is characterized by pastels and a strong yellow color. In the men’s collection we find neon yellow and green and blue tints.
/Everest
For the Spring/Summer 2015 EVEREST presents a multifunctional collection that fits the active consumer. Lightweight and durable wind shell jackets and pants for walks in the mountains and forests is some of the news but also a new Coat model that is equally suited to a forest round or on the walk to and from work.The colors in this spring collection are classic black, gray, white, navy, red and khaki green as base.
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High-res img. (Everest Male) High-res img. (Everest Female) High-res img. (SOC Male) High-res img. (SOC Female)
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Stylein /About
Stylein is a Swedish fashion label founded in 2001 by head designer Elin Alemdar, when she was studying at Fashion Institute of Technology (F.I.T.) in New York. Stylein loves the female body and to combine soft, feminine shapes with more masculine, straight lines to create interesting contrasts and harmony.
/SS15
Organic Essence Stylein’s spring/summer 2015 collection captures the beauty of nature i all its shapes. Plants, minerals and crystals has inspired a light color scheme mixed with hard contrast surfaces. Cool mint meets soft pink and plaited chiffon. The Stylein signature shapes transparent and sheer drapey garments meets bulky and thick heavy knitted surfaces with delicate details.
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Vagabond /About
Swedish fashion and shoe brand Vagabond was founded in the late 60´s with focus on men´s fashion. A lot has happened since then. Today Vagabond makes stylish shoes and leather accessories for both men and women world wide and their saga of success continues. Distributing about 2.5 million products to more than 40 countries, the fashion and shoe brand is daily inspired by their many fans around the globe. Everyday new ideas and prototypes are made in their workshop in Sweden. Staying true to their heritage and roots Vagabond delivers modern shoes and accessories with style and comfort.
/SS15
For spring and summer 2015 Vagabond presents a sporty and timeless collection with influences from the 90’s.
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Vans /About
On March 16, 1966, at 704 E. Broadway, in Anaheim, California, brothers Paul Van Doren, James Van Doren, Gordy Lee and two other partners opened up the first Vans store. The Van Doren Rubber Company manufactured shoes and sold them directly to the public. On that first morning, twelve customers purchased Vans deck shoes, which are now known as ”Authentic”. Skateboarders liked Vans’ rugged make-up and sticky sole and were seen wearing Vans all over Southern California in the early 1970s. Today, Vans sell variety of products including shoes, t-shirts, hoodies, socks, watches, iPhone cases, hats, beanies and backpacks.
/SS15
The 2015 Spring Summer collection includes a variety of models. As usual, exciting collaborations will be released during 2015, and classics will be updated with new summery colors, patterns and upgraded materials.
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Digital Showroom /About
In our digital showroom we try to fulfil the needs of the busy stylists. You can see all the products we have in our showroom on the site, you can make your order and also download high-res photos from our clients.
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Contact Us /Adress
Kammakargatan 11 111 40 Stockholm Sweden
/Phone
+46 (0)-8-32-88-01
/Website
showroom.ibeyostudio.se
mimmi@ibeyostudio.se
/Visit us at
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/Collection book
Bye for now friend! See you around. Best, Ibeyostudio
www.ibeyostudio.se office@ibeyostudio.se +46 — 8 — 32 88 01
Kammakargatan 11 111 40 Stockholm Sweden