A/W 12 Collection Book
Bossness! IBEYOSTUDIO is a lifestyle PR and event agency from Stockholm that enables brands to become visible and strengthen their brand value. Our ambition is to be perceived as a progressive and passionate company by pushing the boundaries and combining state-of-the-art solutions with more traditional PR craftsmanships - all at a very high creative level. Get in touch with us by visiting us at Kammakargatan 11 in Stockholm, giving us a call at +46 8 32 88 01 or mailing to office@ibeyostudio.se. Find out more about us and what we do at www.ibeyostudio.se. See you!
AW / 12
The brands we have in our showroom. 1. BACK 2. BY MUTTI 3. G-STAR RAW 4. HYDE’S SPECTACLES 5. JC JEANS & CLOTHES 6. LAGOM 7. LEVI’S 8. LONGCHAMP 9. MARC BY MARC JACOBS 10. NN.07 11. ONITSUKA TIGER 12. PILGRIM 13. RAIN MAN 14. ROKIN FOOTWEAR 15. SAMSØE Φ SAMSØE 16. STYLEIN 17. THE LOCAL FIRM 18. THE NORTH FACE 19. TWIST & TANGO 20. V AVE SHOE REPAIR 21. WESC 22. WIG AVEDA
BACK Following two seasons of a stricter, more minimalistic collection the BACK line is moving into new territory with the different influences clashing in an edgier, less polished look. The varying garments are cropped on different lengths, creating a cut up, collage-like silhouette. Some gar- ments are faux-cropped with heavy, horizontal zips, splitting them in two with the underlying garment show- ing through. This is a true BACK classic first shown in 2002. Men’s shirts and t-shirts are cropped with boning details. Awkward length pinafore trench-skirts, shirt-skirts, nightgowns and leather trousers are cut high in the waist with clear straps to give an impression of a very high waist, combined with off the shoulder tanks and baseball t-shirts in mesh. A heavy, cable knit program with zip detailing and fringes in the softest bunny hair mixed with a lace skirt on top of turquoise knitted fishnet leggings, finished off with a cropped biker jacket. Fabrics and styles have a hint of sport with inspiration from trench coats, bombers, baseball t-shirts as well as windbreaker fabrics, clear straps and mesh linings. Colours are sea foam, turquoise, sand, optic white, bur- gundy and stark black.
by Mutti By hand made production Eva Gernandt has been offering limited and exclusive collections of tableware for 25 years. Her work is noted for it's thin shapes and painted patterns crafted in stone goods. The inspirations has been and will remain to be the ocean, its' colors and shapes.
G-Star From its conception in 1989, G-Star has been known for its innovative and cutting edge style in the world of denim. Pushing the boundaries, continuous experimentation, and product development have lead to a strong following worldwide. The rough, rudimentary and RAW characteristics of the brand allow G-Star to maintain its distinct and unorthodox styles.
Hyde’s Spectacles ”With five amazing additons to the collection, four genius collaborations and eight vibrant, new colours, the second release from Hyde’s Spectacles is anything but dull. We still have the privilege of working with people who we respect and admire for their magical skills within their field, and fusing their world with ours is what makes us want to go to work in the morning. Enjoy!”
JC Jeans & Clothes JC Jeans & Clothes is all about the love for denim. Starting as Junior Center in 1962, JC is celebrating it's 50-year anniversary this year and a lot of brand news and activities will take place during fall 2012.
Lagom Lagom’s AW12 collection takes its inspiration from the kaleidoscope. In the men’s collection, the silhouette is inspired by a classic women’s silhouette, and vice-versa. New to this collection and season are the luxurious Ethiopan highland sheep- skins leather accessories, such as backpacks and shoulder bags.
Levi’s The personal expression and originality are the main topics when it comes to designing the Levi’s® collections. The autumn winter 2012 collection finds it’s inspiration in Levi’s® own heritage with it’s sartorial lines and craftsmanship feeling for both men and women.
Longchamp For Autumn 2012, Longchamp presents “More is More”. Channelling the indomitable spirit of Diana Vreeland, who famously declared, “Never fear being vulgar, just boring”, the season’s star bag collection is so daring, so desirable, we’ll all be clamouring for more. With the passion of a collector adding another precious and intriguing artefact to an already overflowing cabinet of curiosities, “More is More” accumulates rich textures and refined details that indulge the Longchamp woman’s love of luxury. Lavish fur, exotic finishes and flashes of fluo are the signatures of a line that revels in rarity, adroitly treading the fine line between boldness and brashness, extravagance and excess.
Marc by Marc Jacobs Marc By Marc Jacobs opened their first Swedish flagship store at Sm책landsgatan 10 a year ago. Since the store resulted in great success, they decided to open up a sibling store at NK in March 2012 as well. In the new store you find Marc By Marc Jacobs accessories and bags.
NN.07 NN.07 makes clothes that stand the test of time and just get better and better the more they are worn. Clothes that become part of ones history, and years down the line, tell their own story - THE ORIGINALS OF TOMORROW. NN.07 AUTUMN/WINTER 2012 MAN/WOMAN finds inspiration from the exuberant street fashion culture of Tokyo. Individuality is key, mixing styles; quality fabrics, patterns and colours to create a personal take on clothes that make you feel good and look great.
Onitsuka Tiger Onitsuka Tiger was born in 1949 by the japanese founder Mr. Kihachiro Onitsuka. His goal was to promote a healthy lifestyle and bring up a sound youth through the spirit of sport. It is in the brands heritage to follow Mr. Onitsuka's example and take inspiration from everywhere. For instance, it was after studying the air-circulating workings of a motorcycle engine that he had the radical idea of putting holes in his long distance shoes, the MAGICRUNNER, to keep feet cool and comfortable. Today, Onitsuka Tiger is a globally known shoe and apparel brand with concept stores in cities like Tokyo, London and Amsterdam.
Pilgrim The Pilgrim collection reflects the innate elegance of England’s contrasts glimpsed in the famed flea markets of London their treasure trove of international vintage jewellery delicate femininity and raw industrial edge. Gold / silver / hematite / rose gold present magnificent contrasts a blaze of beautiful metals coastline glorious sandy beaches / mighty cliffs / crashing waves all mirrored in the lyrical collection.
Rain Man ”An umbrella that you wouldn’t want to lose or leave behind, we believe we’ve created one - Rain Man. The fabrication process started with finding the dedicated craftsmen who could meet the demands of the design. We found them in the small town of Malung, Sweden. Malung, the center of leather goods in Sweden, happens to contain Sweden’s only surviving umbrella factory, established in 1928. After a visit to the factory and to a local shoemaker the wheels were set in motion. Our shoemaker handcrafts the trim in the finest organic leather and delivers them to the umbrella factory where the remaining parts, including custom made brass studs and detailing, are assembled. The end result is - Rain Man.”
Rokin Footwear Christoffer Brattin, the founder and Head of Design at Rokin Footwear, describes the brand as progressive with focus on modern shoes with high quality, designed for people with a desire for a raw, personal expression. Rokin Footwear expresses consciousness, confidence and provides a distinguished, modern look that never feels distorted.
Samsøe
Samsøe
The Inspiration behind the Autumn / Winter 2012 collection was found in the transition between summer and winter, between light and dark, and between happy days and time for reflection. The female collection consists of classic, feminine and cool styles in voluminous silhouettes - all with understated details. The dim autumn light inspired the palette, and the dense colours of the collection are mixed with strong and powerful colours like orange, red and purple. For the male collection freedom and youthfulness are keywords, and the colours range from white and khaki, combined with shades of burned red and yellow, creating a contrast to the blue and green tones.
Stylein Seductive Circus The inspiration for the A/W12 collection is taken from the eclectic, rustic and beautiful world of the circus. The Ringmasters sartorial uniforms meet the sensual aesthetics of the circus princess. New items for the season is the bag collection, created for a travelling soul.
The Local Firm Tracy Emin & London Suburb Chic: Casting herself into London’s struggling art scene in the early 1990 s, British artist Tracey Emin was a radical and an inspiration for countless. We imagine her in her studio getting her hands dirty but at night the party frock comes on. London’s simultaneous roughness and sophistication inspires The Local Firm’s fall 2012 collection. The concept “reinterpreted grunge” stands for off-hand layering and clashes within a crossover wardrobe, while keeping the ambience of The Local Firm’s grey-black industrial feel. The short, sleek dress teams up with the bomber jacket as does the metallic blouse with a pair of jeans. The fabrics are in focus, leaving the pieces simple in form.
The North Face "We are named for the coldest, most unforgiving side of a mountain. We have helped explorers reach the most unfathomable heights of the Himalayas. But The North Face legend begins, ironically, on a beach. More precisely, San Francisco's North Beach neighborhood, at an altitude of only 150 feet above sea level. It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store. Soon thereafter, that little shop became known as The North Face, a retailer of high-performance climbing and backpacking equipment.� Now, more than 40 years after its humble grand opening, The North Face delivers an extensive line of performance apparel, equipment, and footwear.
Twist & Tango “HEY BOY HEY GIRL” It’s the season of contrast and the power of colour! The A /W12 collection goes by the name ”Hey boy Hey girl”. Playing with details and silhouettes from the men’s classics and the heart of tailoring. We twist them together with the feminine clean cut and the soft volume silhouette. The fabrics are timeless and it is the season of wool. The feeling is so comfortable that we want to live in them all day! Knits and bot- toms are the key items and the colour palette stands out with winter brights’ and feminine neutrals.
V Ave Shoe Repair COLLECTION: �Man vs. Machine� For season A/W 2012 we have drawn inspiration from two opposites. First off: the craftsmanship, the man made beauty developed through talent and skill, heart, eye and hand. Secondly: the opposite, where sculptural shapes are created through computer and machine. Combined in soft tailoring, fur and metallic details, Italian Leather with suit wools and intricate lacing where ready to wear meets the atelier collection.The new AW12 collection also involves feelings of X-ray, the translucency of the human body. With total honesty, transparency gives the wearer a chance to enhance and transform their light from within.
WeSC The name, WeAreTheSuperlativeConspiracy, symbolises what WeSC as a brand stands for; a group and family of good, competent and creative people who share the same goals and ideals– working together to achieve them. With collections for men, women and kids, as well as complete lines within denim, footwear, headphones and ecological products – WeSC is a leading brand within the segments, street fashion and premium streetwear.
Wig Aveda Aveda is more than products and the salon/spa experience, it's a lifestyle. Founded in 1978, Aveda is an environmental leader, producing high-performing products sourced from organic and natural derivatives. Aveda's philosophy of wellness, healing and social responsibility sets them apart from other beauty brands. Beauty is as Beauty Does.
Lend products from the collections in our showroom (and enjoy a cup of coffee) on Kammakargatan 11 in Stockholm. It’s open between 09.00-17.00 every weekday. Visit our digital showroom, http://showroom.ibeyostudio.se which is open 24 hours a day, every day of the year, In our media bank you can download high-res photos and press releases, from all of our brands. Go to http://showroom.ibeyostudio.se to visit our media bank. Contact us for further info: +46 8 32 88 01 nelly@ibeyostudio.se http://www.ibeyostudio.se