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www.ibeyostudio.se office@ibeyostudio.se +46 — 8 — 32 88 01 AW15
Kammakargatan 11 111 40 Stockholm Sweden 1
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Yeeeello! /About us
In short - we are a communication agency based on relations. Our engine is a well driven system of classic communication tools and innovative ideas. Our team consists of free-minded experts, hard working professionals and fun loving besserwissers.
/Our organisation
Lotta Brattin, Founder/COO Marcus Kollberg, Founder/Event Manager Monika Khavar, PR Consultant Mattias Hagenstrรถm, PR Consultant Kristin Eberson, PR Consultant Mimmi Brundin, PR Assistant Lisa Dixdotter, Showroom Manager Pauline de Sera, Senior Event Manager Stina Barkow, Senior Project Manager Liv Wiklund Jonsson, Senior Project Manager Andreas Sjรถstrand, Senior Project Manager Filip Loeb, Project & Production Manager Joakim Lundin, Art Director Sofia Green, Planner
/Contact
Get in touch with us by visiting us at Kammakargatan 11 in Stockholm, giving us a call at +46(0)-8-32-88-01 or e-mailing to office@ibeyostudio.se. Find out more at www.ibeyostudio.se. See you!
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/The brands we represent
& Other Stories Alexander Lervik BACK Bibliotekstan Björn Borg Charlotte Bonde Custommade Diesel G-Star RAW Grundéns Originals L’HOMME ROUGE Monki MQ Nordiska Kompaniet NN07 Sandra Backlund Sarva Stadium Stylein Vagabond Vans Weekday
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& Other Stories /About
& Other Stories is a fashion brand offering women a wide range of shoes, bags, accessories, beauty and ready-to-wear to create their personal style, or story. With two creative ateliers in Paris and Stockholm, the design offers diversified fashion collections with great attention to detail and quality at an affordable price. & Other Stories brings everything a woman can wear to one place, focusing on the whole look. Shoes, bags, jewellery, lingerie and beauty are key for styling and just as important as clothing. The collections are built around inspiring fashion stories, and all lines are diverse, ranging from masculine tailoring to feminine chic and designed to provide endless styling choices. Carefully selected materials are an important ingredient in every piece. & Other Stories aims to design lasting wardrobe treasures within a wide price range.
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For the AW/15 season, & Other Stories’ ateliers in Paris and Stockholm have designed a collection of four fashion stories that feature a wide range of different styles. When brought together, this diverse mix tells the story of their inspiration and love for individuality. The stories for AW/15 are ”A Folk Tale”, ”Transformations”, ”Water World” and ”Into the Wild”.
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Lervik /About
Alexander Lervik is first and foremost dedicated to product and interior design. His clients are spread throughout the world with the majority in Scandinavia. The task vary from designing furniture, textile, glass as well as industrial design - to interior design of restaurants, night clubs and boutiques. Lervik manages a small firm that has the privilege to work with the most prestigious assignments within each of these areas. His jobs are almost exclusively limited to conceptual solutions where a strong idea forms the basis of the design.
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His latest project is Tingest 2015, a brand offering products for the home inspired by Scandinavian design heritage. The majority of the items are manufactured in Sweden in association with carefully selected skilled craftsmen and based on a commitment to natural materials, sustainability and ecology. The creative force behind Tingest is Alexander Lervik himself, who, for the 2015 collection, invited other designers to contribute, among them are Astrid Olsson, Folkform and F채rg & Blanche.
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BACK /About
BACK, by designer Ann-Sofie Back, is one of Swedish fashion’s most prominent and interesting brands right now. For this line, AnnSofie always seek inspiration in her previous mainline Ann-Sofie Back. BACK’s great success comes from offering clothing at a high fashion level in an affordable price range, which has won her several awards and a spot amongst the top fashion designers in Scandinavia.
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To mark the BACK line’s 10 th anniversary the collection has been given an air of cliché heritage. This is featured in various monogram prints, chunky charm jewellery, decorative buttons, tweed fabrics and quilted bags. The over-use of buttons as a mark of status was first explored in 2002 with Back’s first ready-towear collection; “Accidental Embarrassment”. Using fashion as masquerade, concealing who you really are rather than revealing it and the shame when found out has always played a big part in Ann-Sofie’s work and these ideas are revisited here. As a contrast, the workwear influences from AW13 is further developed here with heavy stitching, exaggerated pocket details and deranged dungaree braces. Dogtooth tweed, fringed knit and taffeta are dominant as well as the monogrammed prints on everything from t-shirts to obsessively buttoned dresses, shirts and skirts. It’s work-bourgeois.
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Bibliotekstan /About
Bibliotekstan is an exclusive shopping district in Stockholm. The area is centered around the street Biblioteksgatan. ”Bibliotek” means library in Swedish and refers to the National Library of Sweden, located in the nearby park Humlegården. Biblioteksgatan got its name in 1885 and the area has been focusing on exclusive shopping ever since.
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Björn Borg /About
Björn Borg is distinguished by creative products with the brand’s typically sporty identity – products that make customers feel active and attractive. A passion for underwear and willingness to challenge the industry shines through in our marketing communications and product development.
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The Björn Borg AW15 collection focuses on materials that protect from the elements: rubberised fabrics, laminates, nylon coatings, and thermal insulations. These materials run through apparel, bags and footwear alike. Styling and prints are inspired by how people have used their bodies to protect themselves from the past to the present. From the past, inspiration comes from how ancient tribes have used body paint to intimidate their enemies. In a contemporary context, inspiration is taken from different types of body armour. This comes through in the collection as strong and geometric silhouettes, styling in the form of structural patterns such as quilting, moulded plastics, thick straps, and gloss/matt print techniques.
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CHARLOTTE BONDE /About
By illuminating classic semi-precious stones and colourful glass enamelling with a refined contemporary edge, Swedish jewellery brand CHARLOTTE BONDE creates a style that transcends time. Born and raised in Stockholm, Charlotte Bonde moved to London in 2002 and graduated as a silversmith at London Metropolitan University with a HND degree in Silversmithing, Design and Fine Art. Drawing inspiration from family tradition, CHARLOTTE BONDE’s embellished designs evoke a lavish sense of history. Charlotte’s mother was raised in a family business designing women’s clothing. The patterns and fabrics dating back to that time continue to serve as an inspiration to Charlotte, as to exotic architecture such as Moorish architecture and Indian Hindu Art.
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On one of my visit at the Amber Palace in Jaipur India, I got facinated by one of the ceilings in the palace. There was a pattern made with precious stones and mother of pearl, this pattern couldn’t leave my mind and inspired me to make this collection.
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Custommade /About
For Custommade it’s all about creating contemporary essentials with an international urban edge. The look is casual and uncomplicated. Seen in simple styles with an occasional French accent. Add to that a clever choice of colours and details that can catch your attention. Balancing femininity with a touch of boyish charm. More than anything, Custommade is all about smooth, relaxed easy-breezy way of being. Featuring forever pieces in fabrics with a fantastic feel.
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The A/W 2015 collection has its origin in random and endless layers, which break body boundaries and create new elegance. The composition of different materials is mirrored in collages of graphic structures and exudes a gentle and luxurious look for the colder autumn days. Last but not least the crispy white and dusty powdery tones add certain softness to the dark paints of military green, shale brown and dark greys. Look forward to a season of relaxed and playful dressing that will elevate the personal look. EASY TO WEAR; EASY TO LOVE
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Diesel /About
The brand Diesel was born more than 20 years ago and is today an innovative international design company, manufacturing jeans and casual clothing as well as accessories. When Renzo Rosso founded the company in 1978, he wanted it to be a leader, a company which took chances and carved out a niche for itself in its field. The company views the world as a single, border-less macro-culture. And the Diesel staff reflects this: a wide variety of people and personalities from all parts of the globe, creating an unpredictable, dynamic vitality and energy within the company.
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A black panther in the urban jungle, beautiful, wild and free, is the symbol of Diesel Men’s and Women’s Fall Winter Main Collection. Diesel’s signature rebellious and irreverent attitude is elevated to the height of wearable cool. Sticking to the company’s authentic DNA, products are reworked through a contemporary, creative lens making the collection fresh and desirable. Constantly seeking to innovate, Diesel pushes the boundaries of research on fabrics, technologies and design to deliver an appealing offering across all categories. “My favorite piece in the collection is a grey sweater with our Mohican stamp – we are proud of our logo and now we are using it in an elevated way,” said Nicola Formichetti creative director of Diesel.
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G-Star RAW /About
G-Star RAW is the innovative denim brand. Since 1989, G-Star has been a denim pioneer that is known for its directional and cutting edge style. Its philosophy has always been “Just the Product” with a focus on denim craftsmanship and innovation.
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In anticipation of next year’s 20-year anniversary of the G-Star Elwood’s invention, this season G-Star introduces an updated version of this icon: the 5620 3D Zip Elwood. Inspired by the pants used in GP motorcycle racing circa 1960’s (the era of Mike Hailwood), with zippers at the knee to house removable protection, the 5620 3D Zip Elwood brings this detail to its right knee. Available in both men’s and women’s versions, the black jeans are resin-coated, baked and then heavily washeddown – a treatment that pays tribute to Morisset’s original inspiration.
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Grundéns Originals /About
Grundéns Originals, a Swedish west coast brand, holds more than 100 years of experience of rainwear. Back in 1911, Carl Grunion started manufacturing high quality rainwear in Grundsund. His clients were fishermen and locals along the coast. The demand for water proof garments is still big, and Grundéns has since then evolved to one of the worlds topleading producers of rain wear aimed for professional fishermen, workers on off-shore rigs and other trades demanding products with outstanding quality and durability. Grundéns Originals is a premium range of garments carrying the same unique quality combined with a classic and versatile look made to embrace the toughest of weather conditions with style.
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L’HOMME ROUGE /About
L’HOMME ROUGE was founded in Lund, Sweden in 2010 by John-Ruben Holtback, accompanied by his younger brother Carl-Johan. Shortly after the start they were joined by Axel Trägårdh, this was the time when L’HR started the visionary transformation going from just selling knitted hats to becoming a real fashion house. In 2011 when shooting their first commercial film they got in contact with the talented design student Jonatan Härngren,
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Imaginative pictures of historic Japanese mountaineering, innovative craftsmanship and classic menswear; these are the main elements all brought together in this season’s contemporary L’HOMME ROUGE look. The Tozan collection has understated visual flavours like icy blue abstract hand painted prints, dark smudged stripes interpreted through materials such as heavy wool, tencel and technical paper polys. The collection is definitely one of the stronger so far showing a wide range of varied styles. Everything from high quality staples like jeans, t-shirts and sweatshirts to more contemporary styles like striped long coats, printed shirts, different wool knits and technical garments.
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Monki /About
With more than 90 stores in nine European countries, Japan, China and Malaysia, as well as an online store that delivers to 18 European countries, Monki has grown consistently since it was founded in 2006. Monki is owned by H&M.
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On the map, off the charts Monki presents a collection for AW15 inspired by the discoveries of travelling—the real version or in one’s imagination. From fanny packs to tweedy coats, the fashion brand presents a fully packed style itinerary this autumn. As always, the focus is on telling the story and making it personal using unexpected cuts and details as well as building on interesting materials to inspire fans and customers to do the same. “More is more,” says Caroline Carlryd, head of Design. “That is our credo”. ”This season has led us to take a trip to both past and future as seen through the Monki eye. In our press collection, we visit the 90’s party scene and take a trip to old time British heritage fashion. We want to inspire our customers to take any inspiration — and make it their own.”
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MQ /About
MQ has been a shopping destination for fashionable men and women in Sweden since 1957. With an outspoken ambition to offer selected diversity, the nationwide retailer is a quality oriented multi-brand store with carefully chosen products from well-known brands as well as dedicated design in MQ’s own labels: Bläck, Emilio, Zoul and Stockhlm. Bläck is designed for the stylish man who prefers a well tailored and modern look and the Emilio collection is designed for a style with both attitude and fashion sense. Stockhlm stands for stylish fashion with attitude and a large dose of femininity. The brand is aimed for the woman with an urban lifestyle in search of a timeless design and a modern style. Zoul is the confident brand that draws inspiration from the big cities all over the world.
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Nordiska Kompaniet /About
When Josef Sachs founded Nordiska Kompaniet in 1902 his ambition was to create a commercial and cultural theater. Still the aim is to be a stage for the present and to offer our customers the most inspiring environment for shopping and experiences. Nordiska Kompaniet currently consists of two department stores, one in Stockholm and one in Gothenburg.
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This year, the Nordiska Kompaniet building in Stockholm is celebrating its 100 year anniversary.
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NN07 /About
NN07 travels the world to make photo shoots for their catalogues. There are no boarders or boundaries, the models are people they meet in life or on the streets. So far NN07 has made: The Streets of Paris, The Nomads of Morocco, The Restaurants in New York, The Swedish Countryside, The Russian Experience, The Tokyo Take, Reykjavik and Kenya.
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The Autumn/Winter collection features a scaled-down color palette. Greys, beiges, and natural khaki coordinate with our blue nuances. Fabrics are a mix of natural brushed cotton, fine wool, and technical materials. A dynamic, unexpected mix of comfort, functionality, and luxurious quality to keep you warm, dry, and in style during this coming winter.
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Sandra Backlund /About
Sandra Backlund, has made a name for herself with her dynamic, handmade knitted creations. “For me knitting is freedom, but at the same time the ultimate challenge. I like that you’re building the fabric while working and the way it’s both mathematical and yet permits improvisation. I don’t sketch, but invent the pieces while doing them. In that sense I guess I approach fashion more like a sculptor, then a tailor”. Grand prix winner of Festival International De Mode & De Photographie in Hyères. Selected by Franca Sozzani of Vogue Italia to be her protégé for the Protégé Project. Except from her own line Sandra Backlund has also made special knit wear pieces for brands like Louis Vuitton and Emilio Pucci.
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Sarva - Made in Sweden /About
The story of the Swedish denim brand Sarva is a blue, wet and cold one. To bring back textile production to Sweden and to combine jeans with tops and outerwear in wool and functional materials are ideas founded on many years of the founders’ experience in the outer corners and inner world of the denim industry. Sarva is the result of a dream to offer a stylish and well-composed collection that works just as well in rainy cityscapes as in the strenuous enviroments of the northern mountains.
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For the Autumn/Winter Collection new products have been added, and favoruties updated. For example a new version of the popular wool shirt, this time in moose skin, 100 % made in Sweden. The collaboration with Lundhags continues, and new accessories as socks, backpacks and hats have been added to the collection. This season even more focus lays on the production in Sweden, which is the brand’s main focus.
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Stadium /About
Stadium was founded in 1979 and is the largest sports chain in the Nordics with over 150 stores in Sweden, Denmark, Finland and Germany. SOC and EVEREST are Stadium´s own labels with innovative gears to use before, during and after exercise and competition.
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Stylein /About
Stylein is a Swedish fashion label founded in 2001 by head designer Elin Alemdar, when she was studying at Fashion Institute of Technology (F.I.T.) in New York. Stylein loves the female body and to combine soft, feminine shapes with more masculine, straight lines to create interesting contrasts and harmony.
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Wednesdays at Serafina Stylein’s founder and designer Elin Alemdar has dedicated the 2015 Fall/Winter collection to the place where her and Stylein’s journey began New York City. Wednesdays at Serafina is Elin’s most personal collection to date, as she after ten years, once again is designing by her self and has found her way back to the place where Stylein’s journey began. The Italian restaurant Serafina on Lafayette Avenue in New York was Elin’s workplace during the time she started Stylein in 2001. Every Wednesday evening the restaurant transformed into a nightclub, attracting the city’s most eccentric personalities. The invincible and dreamlike ambiance that took place those Wednesday nights is the essence of Stylein’s Fall/Winter collection 2015.
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Vagabond /About
Swedish fashion and shoe brand Vagabond was founded in the late 60´s with focus on men´s fashion. A lot has happened since then. Today Vagabond makes stylish shoes and leather accessories for both men and women world wide and their saga of success continues. Distributing about 2.5 million products to more than 40 countries, the fashion and shoe brand is daily inspired by their many fans around the globe. Everyday new ideas and prototypes are made in their workshop in Sweden. Staying true to their heritage and roots Vagabond delivers modern shoes and accessories with style and comfort.
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Vans /About
Founded in 1966 by Paul and James Van Doren, Serge Delia, and Gordon Lee, Vans instantly became synonymous with authenticity in youth lifestyle, music and action sports. The brand carries a full range of products including shoes, clothes and accessories, and has one of the top action sports teams in the world including riders Geoff Rowley, Johnny Layton, Tony Alva, Tony Trujillo, Steve Caballero and many others. Vans also supports and promotes the action sports lifestyle through such events as Vans Triple Crown of Surfing™, Pro-Tec Pool Party, The Downtown Showdown and Vans Warped Tour™.
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Limited editions and exciting collaborations will be announced during the Autumn/Winter season, so make sure you follow us for the latest news!
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Weekday /About
Weekday is a fashion and denim brand that appeals to urban and style-aware young adults. Weekday carries in-house brands such as MTWTFSS Weekday and Weekday Collection, as well as garments from external brands such as Cheap Monday, Rodebjer, Carin Wester, BACK and Whyred. Weekday has physical stores in 7 countries and ships to a further 18 markets.
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For Autumn/Winter 2015 the MTWTFSS Weekday design team focuses on the simplicity of fine materials and the playfulness of contrasting components. Stylistically sharp, this collection brings together opposing elements to create something unexpected. The Autumn/Winter 2015 MTWTFSS COLLECTION is a simple yet sharp collection inspired by dark decadence. Minimalism shapes the collection, where nearly black pieces are given extra edge with finishes and materials. Fabric choices are purposely refined and include lightweight silks and satin, textured wool, suede, shearling and velvet.
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Digital Showroom /About
In our digital showroom we try to fulfil the needs of the busy stylists. You can see all the products we have in our showroom on the site, you can make your order and also download high-res photos from our clients.
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Contact Us /Address
Kammakargatan 11 111 40 Stockholm Sweden
/Phone
+46 (0)-8-32-88-01
/Website
showroom.ibeyostudio.se
lisa@ibeyostudio.se
/Visit us at
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/Collection book
www.ibeyostudio.se office@ibeyostudio.se +46 — 8 — 32 88 01
Kammakargatan 11 111 40 Stockholm Sweden