Collection Book S/S 13
IBEYOSTUDIO is a lifestyle PR and event agency in Stockholm that enables brands to become visible and strenghten their brand value. Our ambition is to be perceived as a progressive and passionate company by pushing the boundaries and combining stateof-the-art solutions with more traditional PR craftsmanships - all at a very high creative level. Get in touch with us by visiting us at Kammakargatan 11 in Stockholm, giving us a call at +46 8 32 88 01 or mailing to office@ibeyostudio.se. Find out more at www.ibeyostudio.se. See you!
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Our studio. Feel free to pay us a visit at Kammakargatan 11 in Stockholm. To be ensured our full attention, make sure you let us know you’re coming and our showroom manager Robert will take care of you. +46 8 32 88 01 robert@ibeyostudio.se
Our digital showroom. We’ve built a tailor made digital showroom from scratch making sure we fulfil the needs of a busy stylist. You can see all the stuff we have in our showroom on the site, make your order and also download high-res photos from all of our clients. Visit the website at: showroom.ibeyostudio.se
In this book we’ve gathered the brands we represent in our showroom during the S/S 13 season. We have a broad range of brands and this season we welcome the latest additions to the stock: Reebok Classic, Vagabond and Vans. Also we’ve signed with a couple of other new clients, such as Alexander Lervik, B4S, Betsafe, Mackmyra, Whitelines.
The brands we represent (in the showroom).
Alexander Lervik BACK Diesel Black Gold G-Star Hyde’s Spectacles JC Jeans Company The Local Firm Longchamp NN.07 Pilgrim Rain Man Reebok Classics Samsøe & Samsøe Sandra Backlund Stylein The North Face Twist & Tango V Ave Shoe Repair Vagabond Vans WeSC
Alexander Lervik Alexander Lervik is first and foremost dedicated to product design and interior design. Our clients are spread throughout the world with the majority in Scandinavia. The tasks vary from designing furniture, textile, glass as well as industrial design – to interior design of restaurants, night clubs and boutiques. We are a small firm that has the privilege to work with the most prestigious assignments within each of these areas. Our jobs are almost exclusively limited to conceptual solutions where a strong idea forms the basis of the design.
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BACK BACK is Ann-Sofie Back’s under line which was founded in 2005. The BACK line draws inspiration from the main collection but with a more accessible price point and design approach. Signature pieces often play with the silhouette in a slightly humorous but always wearable way. BACK SS13 The last season’s style-clash and collage look continues for SS13, but the detailing is now borrowed from sport, army and denim garments. This season is also the first one with a full BACK accessory collection, containing a range of bags, wallets, scarves and jewellery, as well as a collaboration with Hyde's Spectacles for sunglasses.
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Diesel Black Gold You don’t have to be an alchemist to break down the different components of Diesel Black Gold. We can describe it as a love affair between refined quality and rock & roll, translated into a contemporary collection that takes all the attributes and expertise of Diesel and pushes them to a new level of excellence. For Diesel Black Gold 2013 Resort, Sophia Kokosalaki was inspired by the vibrant youth culture in the London East End area: “I design what I see in the streets” – she comments. Brand's signature rock-chic elegant elements come through in timeless pieces, such as black leather jackets - with an unexpected removable georgette layer - short suede coloured bomber jackets, silk jumpsuits, versatile light dresses, lurex knitwear & outerwear essentials. A range of denim is offered in different techniques and variations, such as lacquered denim treated to look like leather and denim shorts, enriched by a fine cashmere component.
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G-Star The G-Star brand is a style of all times. Futuristic and cautious. Far-reaching and experimental. Alternative and traditional. G-Star is about making eccentric combinations and maintaining authenticity. Never one to follow the crowd. Just the Product. With the focus on denim craftsmanship, G-Star presents a Spring/Summer 2013 collection carrying a wide selection of looks for both men and women . Naval influenced white denims feature heavily throughout the collection, while a motor inspired range of denim with tonal stitching offers a clean look. With the line RAW Essentials, G-Star once again establish themselves as denim experts and this season it is all about the re-invention of the deep, intense indigo colour originally found in vintage European workwear.
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Hyde’s Spectales Hyde’s creates bold, personal fashion statements with old school craftsmanship, exclusive materials and creative detailing. Our clientele’s individuality is our inspiration. You will not find a logo on our shades, our shades are a part of our client’s personality and our clients are part of us. Hyde’s will never turn to mass-producing. The designs will always be bold. The quality will always be the best.
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JC Jeans Company Jeans have an unique kind of energy and appeal. It’s democratic and equal, stands for freedom and creativity. That makes us like jeans and everything you wear with jeans. We are a Jeans Company and we live in a jeans society. Jeans for all!
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The Local Firm The Local Firm’s concept is inspired by the European Industrial age and German Bauhaus movement in the beginning of the 20th century, as well as art and architecture from the former European east-block. Urban rave kids of the 90s and unisex garments such as bomber jackets and jeans set the tone for this collection. The silhouette is built on layering geometric shapes with body-tight lycra garments. TLF TRIBE is the creative network of friends, collaborators, co-workers, muses and loyal customers whose energy propels the momentum of The Local Firm. Bring on the TRIBE!
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Longchamp Longchamp was founded by Jean Cassegrain in 1948, and the company employed individual craftsmen dispersed throughout the Loire Valley countryside to create leather coverings for pipes and other products geared toward smokers. By 1955, it had expanded to include small leather goods, opening its first factory in Segré. In 1993, Longchamp introduced its "Le Pliage" line, a collection of foldable travel bags made of vinyl and leather trim. Its popularity has allowed the Longchamp brand to penetrate new markets abroad, including the United States. Today, in addition to its heritage as a leather goods firm, Longchamp has cultivated a devoted following and brand that is now known for its designs. Venturing into partnerships with notable designers, artists and celebrities has seen the likes of Thomas Heatherwick design Longchamp's SoHo boutique and Tracey Emin and model Kate Moss create special collections. Moss has also appeared in a number of Longchamp advertising campaigns.
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NN.07 We don't like consuming without thinking or to throw things away. For us clothes are just like people. They get better with time, and become part of your own history while you wear them. After years they can tell their own story. That's why we create clothes that stand the test of time. We're talking about The originals of tomorrow.
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Pilgrim PILGRIM was established in 1983 by the two Danes Annemette Markvad and Thomas Adamsen. In the early years they traveled around Denmark selling jewellery in the streets and at rock festivals. But swiftly their business started to grow and evolve into the international company PILGRIM is today. Now approximate 70 people are based in PILGRIM headquarters in Skanderborg Denmark and PILGRIM jewellery is sold in more than 5000 retailers and concept stores around the world. Every single PILGRIM jewellery is handmade, hand painted and assembled by hand. On all items PILGRIM uses plating with either 925 sterling silver or 16 carat gold.
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Rain Man The umbrella is one of the lost found box’s most common items and you could say that that’s where we found it. It’s an accessory left behind, once carried by any dapper gentleman at the first sight of clouds, and now something most people only thing of when it’s already raining. If you’re caught in the rain you might buy a cheap one walking by a shop and most likely you’ll lose it or leave it behind somewhere within the next few days. An umbrella that you wouldn’t want to lose or leave behind. We believe we’ve created one - Rain Man.
Reebok Classics Reebok Classic - An authentic lifestyle brand grounded in American fitness heritage from the 80th . Icon footwear like Freestyle high top, Classic Leather, Pump, ERS 1500, GL 6000, and 90th basketball makes Reebok Classic one of the relevant players in the sneaker world. Reebok Classics is all about staying true, authentic and real. What matters for is that you do your thing and give it your all, regardless of where that road takes you, at the end of the day – you make your Classic
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Samsøe & Samsøe The identity of Samsøe & Samsøe is based upon unique and recognizable Scandinavian design, with a look built on ideas of freedom and simplicity. The ambition is to develop an attractive, market-oriented design, with wide collections carrying clothes, shoes and accessories for both men and women. Saluting springtime with calm changes and luminous colours, with just the right balance of texture and transparency. The spring/summer 13 collection is a fusion of casual sportswear and iconic classics. Surfer’s paradise, bleached pastels and beach life are key elements in the spring collection.
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Sandra Backlund Sandra Backlund is a fashin designer with an exam from Beckmans College of Design in Stockholm. She graduated in 2004 and founded her own label the same year. Since then her work has been selected and supported by some of the most important editors and exhibition curators in the world. In 2007 Sandra Backlund was the Grand Prix winner of Festival International de Mode & Photographie in Hyeres, France.
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Stylein Stylein is a Swedish fashion label founded in 2001 by head designer Elin Nyström. Stylein loves the female body and combines the contrasts of a feminine soft image with a more edgy and rock inspired image. Stylein’s spring and summer 2013 collection creates a tale of an untamed eternity. In a rough and sculptural concrete world, momentary impressions and parallel events beyond human control unfold. The forces of nature; water, wind and light, moves the story forward, creating silhouettes that exist only then and there. The collection A SPLIT SECOND is characterised by straight lines and solid shapes. The materials consist of diverse mixtures of weightlessness and compact volume, and are entirely exclusive.
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The North Face We push the boundaries of innovation so that you can push the boundaries of exploration. We remain deeply proud to be the first choice of the world's most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers. There's little telling what the next 40 years hold for us. However, there is one bedrock certainty: The North Face will maintain an unwavering commitment to pushing the limits of design, so that you can push your limits outdoors. Never Stop Exploring.
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Twist & Tango Twist & Tango is a personal brand with a timeless approach to fashion based on simplicity, the perfect shape and great quality. The brands four cornerstones fun, simple, personal, and feminine not only describe the clothes, they are the characteristics of the T&T girl. It’s the season of creativity and colourful contrast! The Streets of New York is where we find our inspiration for the Spring/Summer 2013 collection. The streets where creativity flows and different cultures and ethical influences are mixed together We mix simple modern with a retro vibe, exploring fabrics with new surfaces and classic materials like silk, linen and cotton blends. The key colours are lemon, orange, coral, worn out blue, mint, blush and bone and the silhouette is soft volume meets skinny, mixing both bottoms and tops.
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V Ave Shoe Repair V Ave Shoe Repair represents a unique design, not only in the Scandinavian feeld, but also in a global aspect. V Ave S.R. is created with high quality rate and a strong conceptual vision. The Silhouette of VASR consists of a mix of RTW, denim and unique pieces, handmade in our atelier under supervision of creative director Miss Astrid Olsson.
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Vagabond Vagabond is the Swedish fashion shoe brand, based at the west coast of Sweden. In our own workshop, which most likely is the only one of its kind in the northern Europe, each shoe is developed. Â Our design team has a genuine knowledge about materials and an eye for trends and details. When creating our collections we observe at shapes, styles, harmonies, people and environments and every shoe is a handicraft made with passion. Vagabond makes shoes for those who care for fashion, quality and value for money.
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Vans In 1966, the Van Doren Rubber Company opened for business in Anaheim, CA. Soon, Vans’ simple canvas shoes became a staple at the beach and throughout Southern California. Not long after, SoCal teens found that Vans’ sticky gum rubber sole and sturdy construction made the shoes perfect for skateboarding, making Vans the world’s first skate shoe company. More than 40 years later, Vans still strives to create durable footwear that allows the imagination to run wild. Those beach staples have evolved into a full line of Vans’ Classics that pay homage to our surf and skate heritage. To reinforce Vans' Classic heritage, the tagline “Classic &” introduces a new style or key story that comes from the tried-and-true Core Classics collection.
WeSC WeSC is a recognized leader in street fashion offering a full range of collection pieces, accessories, premium denim and headphones for men and women. The brand was founded in 1999 and is available in more than 25 countries. The Spring 2013 Collection from WeSC is exactly what we want it to be: it’s street fashion. With pieces that are streetwear and fashion combined into one, the silhouettes are wearable, classic and contemporary. The color palette focuses on red, white, blue and green - accentuated by a range of beiges, greys and blacks. Adding a range of prints and graphics - such as the Hawaii Print and the Polka Dot - the collection is the unusual combination of classic yet playful, with an attitude for the intellectual slackers worldwide.
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Wanna lend from us? Get in touch or stop by. +46 32 88 01 robert@ibeyostudio.se www.ibeyostudio.se www.facebook.com/ibeyostudio Kammakargatan 11 Stockholm