2014 Autumn / Winter
ibeyostudio.se
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hallau friend!
Ibeyostudio
About us IBEYOSTUDIO is a lifestyle PR and event agency from Stockholm that enables brands to become visible and strengthen their brand value. Our ambition is to be perceived as a progressive and passionate company by pushing the boundaries and combining state-of-the-art solutions with more traditional PR craftsmanships - all at a very high creative level.
Our organisation
Lotta Brattin Marcus Kollberg Monika Khavar Mattias Hagenstrรถm Iracema Lindstrรถm Kristin Eberson Pauline de Sera Mimmi Brundin Sofia Green Stina Barkow Liv Wiklund Jonsson Andreas Sjรถstrand Nelly Manns Filip Loeb Joakim Lundin
Founder / COO Founder / Event Manager PR Consultant PR Consultant PR Consultant PR Consultant Event Manager Showroom Manager Planner Senior Project Manager Senior Project Manager Senior Project Manager Senior Project Manager Production Manager Art Director
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Get in touch with us by visiting us at Kammakargatan 11 in Stockholm, giving us a call at +46 8 32 88 01 or mailing to office@ibeyostudio.se. Find out more at www.ibeyostudio.se. See you!
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autumn winter 2014
Alexander Lervik Back Bibliotekstan Blundlund Custommade Diesel Diesel Black Gold G-Star Raw Hyde’s Spectacles Lagom The Local Firm Longchamp MQ NN. 07 Nordiska Kompaniet Reebok Classic Reebok Sport Sandra Backlund Stadium Stylein Vagabond Vans
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the brands we represent
alexander lervik
About
Alexander Lervik is first and foremost dedicated to product design and interior design. His clients are spread throughout the world with the majority in Scandinavia. The task vary from designing furniture, textile, glass as well as industrial design - to interior design of restaurants, night clubs and boutiques.
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Lervik manages a small firm that has the privilege to work with the most prestigious assignments within each of these areas. His jobs are almost exclusively limited to conceptual solutions where a strong idea forms the basis of the design. Just recently, Lervik won the Red Dot Award - one of the world’s most prestigious design prices, with the bird table �Twilight�.
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back
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About Back, by designer Ann-Sofie Back, is one of Swedish fashion’s most prominent and interesting brands right now. For this line, Ann-Sofie always seek inspiration in her previous mainline Ann-Sofie Back. BACK’s great success comes from offering clothing at a high fashion level in an affordable price range, which has won her several awards and a spot amongst the top fashion designers in Scandinavia.
AW14 The BACK AW14 collection is sculptural, spontaneous and elegantly naive. The garments look like they have been draped in two minutes, just tied or knotted and then pulled together haphazardly at the front. Velvet, chunky cord, paper fleece, bonded lambswool knit, stretchy sock knits, sheer minipleats and heavy wool felt are the main fabrics in colours like chestnut, eggshell, signal red, icy blue, pink tint and lots and lots of grey.
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bibliotekstan
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About Bibliotekstan is an exclusive shopping district in Stockholm. The area is centered around the street Biblioteksgatan. ”Bibliotek” means library in Swedish and refers to the National Library of Sweden, located in the nearby park Humlegården. Biblioteksgatan got its name in 1885 and the area has been focusing on exclusive shopping ever since.
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blundlund
About The world of Blundlund includes a series of children’s books, sculptures, figurines and other intriguing toys for big and small persons with an open mind. Blundlund embrace life, space and dreams. Besides the poetic pictures, the tales of Blundlund possesses a slow mode and a surreal sense of narrative.
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Moa Bartling och Sebastian Bacigalupe is the creative duo behind Blundlund. With a well documented track record of many crafts, this couple defines themselves as collectors, creators, bookmakers, travellers and dreamers.
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custommade
About For Custommade it’s all about creating contemporary essentials with an international urban edge.
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The look is casual and uncomplicated. Seen in simple styles with an occasional French accent. Add to that a clever choice of colours and details that can catch your attention. Balancing femininity with a touch of boyish charm. More than anything, Custommade is all about smooth, relaxed easy-breezy way of being. Featuring forever pieces in fabrics with a fantastic feel.
AW14 Cool, contemporary and city chic. With the autumn 2014 collection Custommade celebrates the confident city chic woman with a collection of an understated sense of luxury - you will meet playful prints, straight lines within voluminous contours all translated into a cool, contemporary and city chic collection. A collection you want to wear every day and can wear every day. With an alliance between the boyish and the feminine oversized knobbly knit cardigans, statement print trousers and cinch waists silhouettes are elegantly paired in three different themes; sporty elegance, classic calm and dressy contrasts.
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Diesel / Diesel black gold
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About Renzo Rosso created the Diesel brand in 1978, choosing the name because it is easy to understand and pronounced the same way around the world. At that time, Diesel was also considered an “alternative energy”, so the word stood for an alternative taste in fashion.
AW14 This collection is a foundational collection. We are re-looking at our iconic pieces and the themes and spirit of Diesel; looking at what we essentially are and what we stand for, and then looking at where we are going to…” Nicola Formichetti, Artistic Director of Diesel “This is a very special moment in the history of Diesel; 35 years of an alternative spirit, many successes and a lot of fun. Today I am enjoying the opportunity to marry the company’s heritage, my personal know-how and Nicola’s vision to create the future of the brand. With this collection and event we are setting the new starting point of where we are heading to.” Renzo Rosso, Founder of Diesel
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g-star raw
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About G-Star RAW is a style of all times with a broad range of jeans. G-Star RAW encourages bold combinations; futuristic and cautious, far-reaching and experimental, alternative and traditional. G-Star RAW suggests a way to stay true and authentic with an eccentric mindset of one´s own.
AW14 The Defend Super Slim debuts for high summer/winter in Slander Super (Men) Stretch denim: a smart blend of poly, cotton, elastane and poly fibres. Thanks to this innovative and longwearing denim, the Defend Super Slim is both comfortable and strikingly streamlined. The men’s RAW Cargo collection offers tops and pants in all-over wave camouflage alongside pants and shorts in muted khaki tones, shirts with large utility pockets and basics in comfortable fits.
AW14 This summer/winter sees a large G-Star offer of innovative new women’s (Women) styles that include flattering boyfriend fits, innovative streamlined skinnies. The latest boyfriend fits from G-Star give a laid-back feel without compromising on a feminine silhouette. The new skinny fits include the ultra-feminine Lynn Zip skinny with an exposed zip fly, and the derriereenhancing Midge Sculpted Lift Skinny with removable inserts hidden by the back pockets. This season’s jackets and shirts come in a wide range fits and washings.
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Hyde’s spectacles
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About Hyde’s Spectacles are all about enjoying life, which sometimes includes a walk of shame as well as a sunny breakfast in the archipelago of Stockholm. Our inspiration comes from unique individuals with extravagant taste. We love our customers’ and collaborators’ sense of personal style and expression. We want to savor both the dark and the light in this life, because we are pretty, pretty, pretty sure there is no other. We see sunglasses as a tool to play with ones image and identity. Hence the name Hyde’s which both refer to Dr Jekyll’s slightly more extravagant personality, but also to hide/hyde behind your shades. “Mr Hyde” is the persona behind which we hide. Hyde’s creates bold, personal fashion statements with old school craftsmanship, exclusive materials and creative detailing. Our clientele’s individuality is our inspiration. You will not find big logos on our shades, our shades are a part of our client’s personality and our clients are part of us. Hyde’s will never turn to mass-producing. The designs will always be bold. The quality will always be the best. “With my sunglasses on, I’m Jack Nicholson. Without them, I’m fat and 60”, the iconic actor once said from behind his signature shades. Today eyewear is an important part of one’s image and we aim to market ourselves among those with strong personalities, a demanding group in terms of quality and design. In addition to the ready-to-wear line, Hyde’s offers a bespoke service, where clients have the opportunity to create and design their own unique pair or limited edition. We collaborate with extraordinary people such as Ann-Sofie Back, Hercules & Love Affair, MUNK, Eric Duncan, Rollerboys, B. Åkerlund and many more.
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the local firm
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About The Local Firm’s concept is inspired by the European Industrial age and German Bauhaus movement in the beginning of the 20th century, as well as art and architecture from the former European east-block.
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Longchamp
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About French luxury house Longchamp was founded in Paris in 1948 by Jean Cassegrain and is still owned and run by the Cassegrain family today. Longchamp’s luggage, handbags and accessories have a worldwide reputation for craftsmanship, quality which now extends to shoes and ready-to-wear collections.
AW14 For its Fall 2014 collection, Longchamp draws inspiration from the Parisienne. This universal muse and style icon is defined by her creative spirit, her independence and her natural elegance. The River Seine divides Paris in two, but the Parisienne switches from one bank to the other according to mood and moment. The season’s key new line: Le Pliage Héritage. An elegant homage to Longchamp’s cult Le Pliage, this bag is crafted from cross-grained cowhide or smooth calf leather with a panther or dégradé print.
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Mq
About MQ has been a shopping destination for fashionable men and women in Sweden since 1957. With an outspoken ambition to offer selected diversity, the nationwide retailer is a quality oriented multi-brand store with carefully chosen products from well-known brands as well as dedicated design in MQ’s own labels: Bläck, Emilio, Zoul and Stockhlm.
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Bläck is designed for the stylish man who prefers a well tailored and modern look and the Emilio collection is more designed for a style with both attitude and fashion sense. Stockhlm stands for a stylish fashion with attitude and a large dose of femininity. The brand is aimed for the woman with an urban lifestyle in search of a timeless deisgn and a modern style. Zoul is the confident brand that draws inspiration from the big cities all over the world.
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nn. 07
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About We travel the world to make the photo shoots for our catalogues. For us there are no boarders or boundaries. Our models are people we meet in our life or on the streets. So far we have made: The Streets of Paris, The Nomads of Morocco, The Restaurants in New York, The Swedish Countryside, The Russian Experience, The Tokyo Take, Reykjavik and Kenya.
AW14 This season the journey goes to Switzerland.
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nordiska kompaniet
About When Josef Sachs founded Nordiska Kompaniet in 1902 his ambition was to create a commercial and cultural theater. Still the aim is to be a stage for the present and to offer our customers the most inspiring environment for shopping and experiences.
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Nordiska Kompaniet currently consists of two department stores, one in Stockholm and one in Gothenburg.
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reebok classic
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About Reebok Classic - An authentic lifestyle brand grounded in American fitness heritage from 80’s. Icon footwear like the Freestyle high top, Classic Leather, Pump, ERS, 1500, GL 6000 and 90’s basketball makes Reebok Classic one of the most relevant players in the sneaker world. Reebok Classic is all about staying true, authentic and real. What matters is that you do your thing and give it your all, regardless of where that road takes you, at the end of the day - you make your Classic.
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reebok sport
About An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. Established in 1895, Reebok is today a leading worldwide designer of sports and fitness footwear and apparel. Innovation and magical ideas drive Reebok to create powerful and inspirational products. The company was founded for one of the best reasons possible: athletes wanted to run faster. In 1895 Reebok made shoes for top runners. In 1982 Reebok jump started an aerobic craze with the introduction of the first athletic shoe designed especially for women, the Freestyle. Reebok continued to innovate with the introduction of Step Reebok in the 90’s and more recent innovations are EasyTone, ZigTech and RealFlex. Reebok wants to empower people to be fit for life, and believes in that everyone has the potential to transform their lives through fitness and creativity whether it’s through CrossFit or group training workouts, running clubs or Spartan races, high-energy Latin Dance classes or physically-challenging Yoga classes, intense fitness walks or another active pursuit.
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Sandra backlund
About Sandra Backlund, has made a name for herself with her dynamic, handmade knitted creations. In 2014, Backlund celebrates 10 years as a studio designer.
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“For me knitting is freedom, but at the same time the ultimate challenge. I like that you’re building the fabric while working and the way it’s both mathematical and yet permits improvisation. I don’t sketch, but invent the pieces while doing them. In that sense I guess I approach fashion more like a sculptor, then a tailor”. Grand prix winner of Festival International De Mode & De Photographie in Hyères. Selected by Franca Sozzani of Vogue Italia to be her protégé for the Protégé Project. Except from her own line Sandra Backlund has also made special knit wear pieces for brands like Louis Vuitton and Emilio Pucci.
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Stadium
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About Stadium started 1979 and is the largest sports chain in the Nordic with more than 140 stores in Sweden, Denmark and Finland. SOC is Stadium´s own label with innovative gears to use before, during and after exercise and competition.
AW14 The city for inspiration this season is Tokyo, a cool and trendy city where people are famous for their urban and crazy style. This has inspired to use more patterns, functional details and more colours in the collection. The main colours for the men’s collection are neon green in combination with a strong blue and grey melange. In the women´s collection the colours are strong purple, neon coral, turquoise and grey melange.
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stylein
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About Stylein is a Swedish fashion label founded in 2001 by head designer Elin Nyström, when she was studying at Fashion Institute of Technology (F.I.T.) in New York. Stylein loves the female body and to combine soft, feminine shapes with more masculine, straight lines to create interesting contrasts and harmony.
AW14 Moscow Night Stylein’s Autumn/Winter Collection 2014 is a meeting with Russia and its decorated architecture. The exaggerated shapes and lavish decorations are infused into Stylein’s sober and minimalistic world. Stylein enters a large, extravagant hall with marble floors and golden ornamentations along the walls. Chandeliers are hanging from the ceiling and the dim lights reflect upon the fabric’s shiny surfaces. Heavy qualities with dramatic draping further reinforce the elegance. The rich colour scheme is expressive and pure with accent colours in sapphire blue suede and royal red silk, meeting autumn tones of evergreen and midnight blue. Stylein dives deeper than ever into feminine detailed tailoring of an extravagant silhouette but as always keeping a true love for distinct and sharp shapes. Straight lines and sophisticated silhouettes in heavy luxurious qualities and colours, combines the Russian elegance with Stylein´s modern Scandinavian and feminine expression.
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vagabond
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About Awarded ”Shoemaker of the Year” by magazine Café in 2013. Distribution in more than 25 countries worldwide. A fully equipped workshop with craftsmen and machines to produce shoes for men and women. The shoe design house of Vagabond is a contemporary success story of dedication, craft and courage. True to the roots, Vagabond continues to deliver modern shoes with style and comfort.
AW14 The AW14 collection is mingling with a blend of eras and opposites that attracts. Vagabond brings forth the modern 70’s with brown shades, besides black and grey and with metallics to complement. Tall boots and brogue shoes sit alongside the 90’s trend of chunky heels and soles and buckles as detailing is significant. Within the men’s collection the love of nature is mixed with an urban lifestyle forming a down-to-earth yet modern look.
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vans
About On March 16, 1966, at 704 E. Broadway, in Anaheim, California, brothers Paul Van Doren, James Van Doren, Gordy Lee and two other partners opened up the first Vans store. The Van Doren Rubber Company manufactured shoes and sold them directly to the public. On that first morning, twelve customers purchased Vans deck shoes, which are now known as ”Authentic”. Skateboarders liked Vans’ rugged make-up and sticky sole and were seen wearing Vans all over Southern California in the early 1970s.
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Today, Vans sell variety of products including shoes, t-shirts, hoodies, socks, watches, iPhone cases, hats, beanies and backpacks.
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Digital Showroom
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About In our digital showroom we try to fulfil the needs of the busy stylists. You can see all the products we have in our showroom on the site, you can make your order and also download high-res photos from our clients.
Visit us at showroom.ibeyostudio.se
Contact us
Address Kammakargatan 11 111 40 Stockholm Phone +46 8 32 88 01 Website www.ibeyostudio.se
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Mail mimmi@ibeyostudio.se
E-ffectiveness!