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Collection Book A/W 13


IBEYOSTUDIO is a lifestyle PR and event agency in Stockholm that enables brands to become visible and strenghten their brand value. Our ambition is to be perceived as a progressive and passionate company by pushing the boundaries and combining stateof-the-art solutions with more traditional PR craftsmanships - all at a very high creative level. Get in touch with us by visiting us at Kammakargatan 11 in Stockholm, giving us a call at +46 8 32 88 01 or mailing to office@ibeyostudio.se. Find out more at www.ibeyostudio.se. See you!


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Our studio Since four years back, we’ve occupied a garage that used to be a hardware store. It’s located right in the center of Stockholm a short walk from Hötorget, Stureplan and Odenplan. Feel free to pay us a visit. To be ensured our full attention, make sure you let us know you’re coming and our showroom manager Robert will take care of you. +46 8 32 88 01 robert@ibeyostudio.se


Digital :-) In our digital showroom we try fulfil the needs of a busy stylist. You can see all the stuff we have in our showroom on the site, you can make your order and also download high-res photos from all of our clients. Visit the website at: showroom.ibeyostudio.se


In this book we’ve gathered the brands we represent in our showroom during the A/W 13 season. We have a broad range of brands and this season we welcome the latest additions to the stock: MQ, Custommade, Diesel, Reebok Sport and SOL Republic.


The brands we represent.

Alexander Lervik BACK Betsafe Bibliotekstan By Mutti Crocker Custommade Diesel Diesel Black Gold G-Star RAW Hyde’s Spectacles JC Jeans Company Lagom The Local Firm Longchamp Monster MQ NN.07 Nordiska Kompaniet Pilgrim Reebok Classics Reebok Sport Sandra Backlund Size 8 Needle SOL Republic Stylein V Ave Shoe Repair Vagabond Vans


Alexander Lervik Alexander Lervik is first and foremost dedicated to product design and interior design. Our clients are spread throughout the world with the majority in Scandinavia. The tasks vary from designing furniture, textile, glass as well as industrial design – to interior design of restaurants, night clubs and boutiques. We are a small firm that has the privilege to work with the most prestigious assignments within each of these areas. Our jobs are almost exclusively limited to conceptual solutions where a strong idea forms the basis of the design.

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BACK BACK, by designer Ann-Sofie Back, is one of swedish fashion's most prominent and interesting brands right now. She won "Designer of the year" at the ELLE awards in January 2013 and increased her sales with 60 % in 2012. A success that has come from offering clothing at a high fashion level in an affordable price range. A/W 13 Ann-Sofie Back is one of Sweden’s original bad-boys when it comes to breaking the conventions of fashion. This said, naturally, workwear and practical clothes are one of her pet-hates and thus where she looked for inspiration for her AW13 collection. Even though BACK this time has moved into workwear (an unexplored area for Ann-Sofie) the core of BACK is based on ideas from previous mainline collections. You will see glimpses of SS03, AW05, SS05 and SS06 for example. The shoes are custom made for BACK by Vagabond. 

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Custommade For Custommade it’s all about creating contemporary essentials with an international urban edge. The look is casual and uncomplicated. Seen in simple styles with an occasional French accent. Add to that a clever choice of colours and details that can catch your attention. Balancing femininity with a touch of boyish charm. More than anything, Custommade is all about smooth, relaxed easy-breezy way of being. Featuring forever pieces in fabrics with a fantastic feel. A/W 13 With the Autumn 13 Collection Custommade has found its inspiration in the link between a feminine French universe and a preppy English boarding school style. By uniting clean silhouettes and feminine fabrics with a boyish touch the international feeling is set. A preppy sweatshirt accompanied with a quilted skirt or a transparent silk blouse paired with masculine pants and a plaited beige belt makes it Preppy – Feminine – Sporty all at the same time. The balance of the soft, feminine fabrics and boyish shapes creates a preppy yet refined and elegant look in a relaxed and unpretentious way. The colour palette consists of dark colours with plenty of broken black tones, such as midnight blue, deep green and aubergine yet with few elements of hot coral and neon pink which provides the collection with a fresh and sporty look. Not forgetting the soft nude and pastel colours bringing a soft and poetic add-on to the dark sharp lines.

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Diesel Renzo Rosso created the Diesel brand in  1978, choosing the name because it is easy to understand and pronounced the same way around the world. At that time, Diesel was also considered an “alternative energy”, so the word stood for an alternative taste in fashion. A/W 13 For the A/W13 women’s collection Diesel started from the basics. Recalling the most successful pieces of the past two years, Diesel enhances the bold femininity of its woman by adding unexpected new styles. Based on the same belief, “I am who I am”, this collection is stronger than ever: luxurious yet relaxed and full of innovative textures.  The men’s collection takes inspiration from camouflage and modifies it creating a collection filled with a rock and underground attitude. The “Urban camouflage” is born; a process of mutation related to fabrics and graphic treatments. A camouflage that is not made to blend in and hide in the environment, but rather to make things more visible and more attractive emerging from the usual urban context. This is the so-called “Alluring Disguise”.

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Diesel Black Gold New twists to traditional garments, iconic blends of past and future, artfully distressed, denim and leather, and the craftsmanship of tailoring are some of the signatures of Diesel Black Gold. A/W 13 With velocity as a core theme, the clothes are tailored closely to create an aerodynamic and anatomical silhouette. Diesel Black Gold’s irreverence and rock chic run through pieces whose streamlined lines suggest craftsmanship, textures research and finishes.

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G-Star RAW The G-Star brand is a style of all times. Futuristic and cautious. Far-reaching and experimental. Alternative and traditional. G-Star is about making eccentric combinations and maintaining authenticity. Never one to follow the crowd. Just the Product. A/W 13 Focusing on denim craftmanship and the exploration of new silhouettes, G-Star presents an A/W collection influenced by classic European workwear. Key theme to be found throughout the collection is a new type of blue colour called Mazarine. Inspired by Toile de Chine, a fabric that predates denim, this fabric features a blue warp and weft, resulting in an intense, almost purple kind of blue. The use of heavy fabrics, including denim but also rich wools, lead to new silhouettes with either bold and wide tops combined with slim bottoms, or slim tops mixed loose denim fits. This season’s collections also include a wide range of coats and jackets, for both men and women.

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Hyde’s Spectacles Hyde’s creates bold, personal fashion statements with old school craftsmanship, exclusive materials and creative detailing. Our clientele’s individuality is our inspiration. You will not find a logo on our shades, our shades are a part of our client’s personality and our clients are part of us. Hyde’s will never turn to mass-producing. The designs will always be bold. The quality will always be the best.

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JC Jeans Company Jeans have an unique kind of energy and appeal. It’s democratic and equal, stands for freedom and creativity. That makes us like jeans and everything you wear with jeans. We are a Jeans Company and we live in a jeans society. Jeans for all! Size 8 Needle For fall 2013 dark blues and blacks sets the tone for SIZE 8 NEEDLE’S collection. A minimalistic and clean expression; where tasteful contrasts in details such as gold accents and tonal combinations set the core. Utility-inspired jackets, structured jumpers and delicate materials are mixed with jeans in a stylistically pure combination. Crocker Original bikers and rockers have inspired the jeans look from Crocker for fall 2013. The focus is on a blue and black skinny silhouette. Dark, clean jeans mixed with genuine and authentic worn down vintage washes in both colors. This is, together with key items such as biker jackets, tonal check shirts and vintage sweatshirts, the basic elements driving the jeans collection from Crocker for fall.

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The Local Firm The Local Firm’s concept is inspired by the European Industrial age and German Bauhaus movement in the beginning of the 20th century, as well as art and architecture from the former European east-block. A/W 13 The fall of the Berlin wall in 1989. This moment in time marks feeling of freedom and optimism and inspires The Local Firm’s A/ W 13 collection. The club scene in Berlin takes off in derelict buildings, ideas and fashion from East and West blend with each other. Elements of military gear and street fashion collide in this collection. The symbol ”X” re-occurs on several garments, symbolizing freedom, youth and revolt.

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Longchamp Longchamp was founded by Jean Cassegrain in 1948, and the company employed individual craftsmen dispersed throughout the Loire Valley countryside to create leather coverings for pipes and other products geared toward smokers. By 1955, it had expanded to include small leather goods, opening its first factory in Segré. In 1993, Longchamp introduced its "Le Pliage" line, a collection of foldable travel bags made of vinyl and leather trim. Its popularity has allowed the Longchamp brand to penetrate new markets abroad, including the United States. Today, in addition to its heritage as a leather goods firm, Longchamp has cultivated a devoted following and brand that is now known for its designs. Venturing into partnerships with notable designers, artists and celebrities has seen the likes of Thomas Heatherwick  design Longchamp's SoHo boutique  and Tracey Emin and model Kate Moss create special collections.

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Monster Monster Cable Products, Inc. was founded in 1979 by Noel Lee, who was then a laser-fusion design engineer at LawrenceLivermore Laboratory, as well as an audiophile and professional drummer. Lee discovered that wires of different constructions produced varying degrees of audio performance when hooked up to loudspeakers. From this discovery, he developed a high performance speaker cable, named it Monster Cable, and literally created an industry. Monster is now the world's leading manufacturer of high performance cables that connect audio/video components for home, car and professional use as well as computers and computer games. Monster Cable is an indispensable component for music lovers, audiophiles, recording studios, sound professionals and musicians.

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MQ MQ is driven by its passion for selecting the best brands, styles and fashions. We have been helping men and women find their style since 1957. Our philosophy is based on what we call “selected diversity”, an expression that places us in that exciting contrast between selected and diverse. Selected, because we are extremely particular about what is good enough for our stores. Diverse, because we thrive in a mix of quality brands and strong personalities. We are aware that different occasions require different expressions. So we are here to help those who want to dress with style – in everyday life and for special occasions alike. Always and everywhere.

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NN.07 It all started with a beer, as many things in life tend to do. A couple of weeks later the two beer drinkers, Victor Lindh (Sweden) and Ulrik Pedersen (Denmark), found themselves on a plane to Tokyo searching for inspiration and laying the foundation for their brand. This was in 2007. A brand needs a name, and the expression NO NATIONALITY was spot-on with what the two friends wanted to transmit: a brand without boundaries or borders. The abbreviation became NN, and then they added the year – 07 and the brand NN.07 was born. NN.07 makes clothes that stand the test of time and just get better and better the more they are worn. Clothes that become part of ones history, and years down the line, tell their own story - THE ORIGINALS OF TOMORROW.

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Pilgrim PILGRIM was established in 1983 by the two Danes Annemette Markvad and Thomas Adamsen. In the early years they traveled around Denmark selling jewellery in the streets and at rock festivals. But swiftly their business started to grow and evolve into the international company PILGRIM is today. Now approximate 70 people are based in PILGRIM headquarters in Skanderborg Denmark and PILGRIM jewellery is sold in more than 5000 retailers and concept stores around the world.  Every single PILGRIM jewellery is handmade, hand painted and assembled by hand. On all items PILGRIM uses plating with either 925 sterling silver or 16 carat gold.

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Reebok Classic Reebok Classic - An authentic lifestyle brand grounded in American fitness heritage from the 80th . Icon footwear like Freestyle high top, Classic Leather, Pump, ERS 1500, GL 6000, and 90th basketball makes Reebok Classic one of the relevant players in the sneaker world. Reebok Classics is all about staying true, authentic and real. What matters for is that you do your thing and give it your all, regardless of where that road takes you, at the end of the day – you make your Classic

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Reebok Sport An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. Established in 1895, Reebok is today a leading worldwide designer of sports and fitness footwear and apparel.  Reebok wants to empower people to be fit for life, and believes in that everyone has the potential to transform their lives through fitness and creativity whether it’s through CrossFit or group training workouts, running clubs or Spartan races, high-energy Latin Dance classes or physicallychallenging Yoga classes, intense fitness walks or another active pursuit.   A/W 13 The A/W 13 Sport Performance collection is characterized by bold graphics and lots of colors. It brings function without compromising with fashion and is developed for cross functional usage in training. It offers versatility thru layering, functionality thru every single garment, unique esthetic allowing for individuality.

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Sandra Backlund Sandra Backlund is a fashion designer with an exam from Beckmans College of Design in Stockholm. She graduated in 2004 and founded her own label the same year. Since then her work has been selected and supported by some of the most important editors and exhibition curators in the world. In 2007 Sandra Backlund was the Grand Prix winner of Festival International de Mode & Photographie in Hyeres, France.


SOL Republic We are Music Lovers, committed to changing the world. One listener at a time. We are Saviors of Sound, ready to rid the world of hollow sounding headphones and speakers. We believe music has the power to touch you, move you and inspire you. We believe a good song can help you be happier, run faster, think clearer, and love better. We believe for every great moment, there is a song that goes with it, we believe this is the Soundtrack of Your Life. We believe musicians are modern day storytellers. Their songs unite a nation, ignite a revolution and move mankind. Their songs deserve respect. Their music deserves great sound. We believe you don’t just hear music‌you feel it and that if it sounds better, it feels better. We are committed to incredible music experiences for everyone. While today it means building great sounding headphones, our future will take us far beyond.

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Stylein Stylein is a Swedish fashion label founded in 2001 by head designer Elin Nyström, when she was studying at Fashion Institute of Technology (F.I.T.) in New York. Stylein loves the female body and to combine soft, feminine shapes with more masculine, straight lines to create interesting contrasts and harmony. A/W 13 Stylein’s Autumn/Winter 2013 is a celebration of strong personalities who created their own reality - performers, artists and visionaries who all refused to listen to their critics and went their own way. A fictional muse has the leading role. She moves freely through different situations and changes her shape based on her ambiance. The result is a collage of contrasting surfaces and silhouettes.

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V Ave Shoe Repair V Ave Shoe Repair represents a unique design, not only in the Scandinavian feeld, but also in a global aspect. V Ave S.R. is created with high quality rate and a strong conceptual vision. The Silhouette of VASR consists of a mix of RTW, denim and unique pieces, handmade in our atelier under supervision of creative director Miss Astrid Olsson. A/W 13 For the A/W 2013 woman's collection, designer Astrid Olsson has based her design upon an interpretation of the streets of Paris. Walking through all parts of a metropolitan and fashion capital can give a contradictive view on what is truly important. From the luxury and decadents of Rue George V to the back streets and its naked truth on Montmartre that lures behind. The tailored and clean-cut collection is imagined to be worn by a rugged and weather-beaten yet beautiful Pariasian woman. The design initiative for the collection has been to create soft tailoring together with strong expression shoes and accessories. The design emphasis is focused on classic cuts, details and fabric contrasts with decorative and ornamented parts. For the A/W 2013 men's collection we have created a collection with strong reference to designer Lee Cotter’s youth and upbringing in the southeast London suburbs. The school uniform has always been a strong influence to all mens formal wear. The uniform works as a base for suiting and a look to conform by. The new collection includes graphic influences by controversial British writer and ceremonial magician Alistair Crowley. The seasonal fabrics used have British roots and referemces. Wool flannels and waxed cotton surfaces, both iconic of British suburb and country life. Download high-res images


Vagabond Vagabond offers a wide A/W collection where the 90’s still inspires and the grungy style which we also like this season is evident. For women classic riding boots, chunky boots on heavy heels, harness boots with square toes and wedges are significant. Main styles for men include Chelsea boots, traditional monk-strap shoes, loafers and wedge outsoles with dressy uppers. Besides black, different shades of brown are big. Oxblood and burnt red colours are key fashion-wise as well as dark purple tones.

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Vans On March 16, 1966, at 704 E. Broadway, in Anaheim, California, brothers  Paul Van Doren, James Van Doren, Gordy Lee and two other partners opened up the first Vans store. The Van Doren Rubber Company manufactured shoes and sold them directly to the public. On that first morning, twelve customers purchased Vans deck shoes, which are now known as "Authentic". Skateboarders liked Vans' rugged make-up and sticky sole and were seen wearing Vans all over Southern California in the early 1970s. Today, Vans sell variety of products including shoes, tshirts, hoodies, socks, watches, iPhone cases, hats, beanies, and backpacks.

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Our other clients


Get in touch! +46 32 88 01 office@ibeyostudio.se Kammakargatan 11 Stockholm www.ibeyostudio.se www.facebook.com/ibeyostudio www.instagram.com/ibeyostudio www.twitter.com/ibeyostudio www.vimeo.com/ibeyostudio


IBEYOSTUDIO Collection Book A/W 13  
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