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REALTORS®
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EDITOR: DR DAWN KENNEDY (dkennedy@hrra com)
SALES: Misty Pritchett (advertising@ hrra com)
HRRA reserves the right to edit or refuse all submissions for publication HRRA reserves the right to receive royalties from some programs and services Views and advertising expressed in this magazine are not necessarily those of, nor endorsed by, HRRA
“Just like my efforts every spring, maybe it's time to dust things off, look at corners to see what needs to be maintained, and organize to see what needs to be tossed.”
I won't tell you what my children (now adults) used to call my spring-cleaning mania, but I will tell you that nothing was left untouched. Every corner, every closet, every hiding space, every drawer kitchen drawer, dresser drawer everything was dusted off, cleaned up, and either stayed in an organized fashion or was tossed, donated, or set aside for repair I always looked at spring as a fresh start, and the cleaning process really invigorated me each year.
So, what does that have to do with real estate? This market is very different, unlike any market I believe I've ever experienced in my last 20 years in the real estate association industry. Just like my efforts every spring, maybe it's time to dust things off, look at corners to see what needs to be maintained, and organize to see what needs to be tossed. Are you using the same buyer representative presentation that you used for the last five years? Has your business plan stayed the same even though the market has not? Do your technologies still serve you? Are your systems still working?
I encourage all who are reading this article to take a flashlight and really look at how you do business. The National Association of REALTORS®' most recent study found that only 38% of REALTORS® use video in their marketing. A study by PHOTOUP found that only 9% of all real estate agents use listing videos to sell their properties, and of those that did, they reported a growth increase in business of 49%. That's a huge figure! HRRA has offered workshops on video strategies in the past and will continue to do so in the future.
On September 25, we will be bringing in Terry Watson for the Terry Watson Power Hour. This is a great workshop that will touch on new strategies to deal with today's market.
While looking at the technologies and systems that you use, remember to read your eREALTOR® Every week we feature some type of member discount on technologies that NAR has partnered with If you are in need of a new laptop, keep an eye out for the August laptop sales where Lenovo and Dell offer 80% off retail price for REALTOR® members. Is it time to clean up your marketing? The eREALTOR® often features articles designed to improve your business. If you are looking for new buyers’ agency presentation templates, the Real Estate Business Institute offers a presentation bundle that could assist you in defining your value. You can read more on their website.
I cannot emphasize strongly enough to avail yourself of the free education HRRA offers and, importantly, the certifications and designation programs which are offered at a very low cost in relation to value, especially if you use the early bird registration discounts
As always, thank you for your continued membership and...
Happy Selling!
Dr Dawn Kennedy
I said it in the last two REALTOR® magazines, and I will say it again one more time Disclose! Disclose! Disclose! This particular case is interesting because it could be argued that the property owner was not harmed. At every new member orientation, I stress that while state laws governing real estate are based on our code, they are just that, a baseline, a bottom level standard. As REALTORS®, we agree to a much higher standard in our actions related to real estate I encourage all REALTORS® to emphasize the consumer protections afforded by virtue of the oath we all take, the REALTOR® Code of Ethics
The Case Interpretations offer examples of the practical application of the Code in professional standards enforcement and help REALTORS® understand the ethical obligations created by the Code of Ethics. View the Preface to Case Interpretations to learn more about their history/background.
(Reaffirmed Case #16-1 May, 1988 Transferred to Article 6 November, 1994 Revised May, 2017 )
REALTOR® A, a property manager, bought at wholesale prices janitorial supplies used in cleaning
and maintenance of an office building which he managed for his client, Owner B In his statements to Owner B, he billed these supplies at retail prices.
REALTOR® A’s practice came to the attention of Owner B who filed a complaint with the local Association of REALTORS®, charging REALTOR® A with unethical conduct in violation of Article 6 of the Code of Ethics
In questioning during the hearing called by the Association’s Professional Standards Committee, REALTOR® A’s defense was that the prices at which he billed these supplies to his client were no higher than the prices which Owner B had been paying prior to putting the property under REALTOR® A’s management It was clearly established that no disclosure of this profit or supplies used in property management had been made, and that in proposing the management contract, REALTOR® A had held out to Owner B the inducement of attainable economies in operation.
REALTOR® A was found by the Hearing Panel to be in violation of Article 6.
For a simple and effective homemade cleaner, mix:
1 cup white vinegar
1 cup water
1 tablespoon baking soda
Juice of half a lemon (for a fresh scent)
A few drops of essential oil (optional, but highly recommended if you want your house to smell like a spa)
Combine ingredients in a spray bottle, shake well, and use it to clean countertops, sinks, and other surfaces naturally. Bonus: You’ll feel like a mad scientist whipping up your own secret formula.
Spring cleaning is more than a checklist; it’s a chance to reset. A refreshed home can reduce stress and improve productivity. Studies show that a clean and organized space leads to better mental
clarity, improved mood, and even better sleep. By clearing space physically, we often find ourselves with renewed energy and focus for the season ahead.
So, roll up your sleeves, put on your favorite playlist, and welcome spring with a home that feels as fresh and bright as the season itself! And hey, if all else fails at least the house will be clean enough to impress unexpected guests
Fair Housing Art Show, Music Bingo & Beers, Past Presidents and Chairmen Luncheon, Gov’t Affairs Forum, City of Suffolk Fair Housing Proclamation, The Hampton Roads Show, PMLC Forum
Name: Apex Home Inspection
Territory: Hampton Roads, Virginia proudly serving Virginia Beach, Norfolk, Chesapeake, Portsmouth, Suffolk, Hampton, Newport News and surrounding communities
Year Established: 2024
HRRA Affiliate Member since: 2025
w: www ApexHomeInspectionPro com
e: Brad@apexhomeinspectionpro.com
p: (757) 354-3528
Full Home Inspections
Drone Roof Inspections
Thermal Imaging
Crawlspace & Attic Assessments
Detached Structure Evaluations
Pre-Listing (Seller) Inspections
11-Month Warranty Inspections
Walk-and-Talk Consultations
Veteran-Owned, Detail-Focused Service
Why we got into this business: After 20 years in military special operations, I wanted to take that same precision, discipline, and attention to detail and apply it to something that helps families make smart, safe home investments. I saw a need for trustworthy inspectors who treat every home like it's their own.
Why we joined HRRA: To build strong partnerships within the real estate community, stay engaged with market trends, and contribute to a collaborative, professional network that supports homeowners and agents alike.
Why we love doing what we do: We thrive on being the calm in the chaos during real estate transactions Helping buyers feel confident and agents look good is incredibly rewarding Plus, there’s nothing like solving a mystery inside the walls of a house.
Our favorite satisfied customer story: A first-time homebuyer broke into tears (happy ones!) after we found a major roof issue the seller didn’t disclose She said, “You just saved me from a $15,000 mistake ” That moment reminded us why thoroughness matters.
Our favorite HRRA event and why: The Affiliate Committee Annual Kickball Tournament no question! It’s more than just a game (though we definitely show up to win); it’s a chance to connect with REALTORS® in a fun, laid-back environment Between the laughs, great food, and friendly competition, it’s the kind of relationship-building that makes this industry special.
Most memorable HRRA moment: Meeting fellow veteran REALTORS® at HRRA events and hearing their stories It was a great opportunity to connect, share my journey, and learn more about theirs building relationships with those who understand the value of service and dedication in both real estate and life.
Best piece of advice to REALTORS®: Get your buyers educated early A good inspector isn’t there to scare them we’re here to empower them Team up with inspectors who understand that balance.
The one thing we want REALTORS® to know about our industry is: A home inspection is more than just a checklist it’s a critical part of protecting your client’s investment Not all inspectors bring the same level of training, experience, or attention to detail At APEX Home Inspection, we combine advanced tools like thermal imaging and drone tech with a mission-driven mindset, ensuring every inspection is thorough, professional, and built on trust.
Spring isn’t just about refreshing your home – it’s the perfect time to give your finances a little spring cleaning, too! A little effort now can set you up for success for the rest of the year So, roll up your sleeves and clean up your finances, paving the way for a sparkling financial future!
Polish Your Financial Goals: Start by setting specific, measurable, achievable, relevant, and timebound (S.M.A.R.T.) goals.
Already have goals in place? Great! Take a moment to assess your progress, revamp your list, and refresh your timelines if needed. If some goals feel a bit out of reach, don’t stress – consider giving them a makeover to align with where you are now. Remember, it’s all about progress, not perfection A little tweak today can help clear the path to big wins tomorrow!
Dust Off Your Budget: Examine all income sources and analyze expenses to understand your financial situation. Consider using budgeting strategies like the 50/30/20 rule, the Pay Yourself First method, or zero-based budgeting. Cleaning up your budget will help smooth out any financial wrinkles, leaving you primed and ready to take on your goals with a fresh, organized approach!
Stop the Financial Leak: Take a close look at your subscription services, memberships, and other automatic payments. Are you still using that streaming service or gym membership? Do you need all the apps you’re paying for? By trimming unnecessary expenses, you can keep more of your hard-earned money working for you instead of disappearing down the drain
Toss Out Your Debt: Make a list of all debts, including amounts owed and minimum payments. Determine interest rates and consider balance transfers or refinancing options. Create a debt
Jill Edsall
Chartway Director of Learning & Talent Development
reduction p ods like the snowball (paying off the smallest balance first) or avalanche (tackling the highest-interest debt first) method Take action and stay consistent!
Make Sure Your Credit is Squeaky Clean: Review your credit report for accuracy and dispute any unusual items. Use resources like your financial institution’s credit monitoring service and annualcreditreport.com to monitor your credit. A little attention now can pay off big time down the road, so give your credit the care it deserves and make sure it shines brightly!
Deep Clean Your Savings Habits: Take a close look at your savings and investment accounts. Set it and forget it! Automate your savings transfers so it becomes a seamless part of your routine If you're not already earning dividends or your current account isn't offering the best rates, it’s time for a change. Look into high-yield savings accounts, money market accounts, or certificates of deposit (CDs) that can help your money grow faster. Even small changes in where you park your funds can lead to big returns over time.
Make Your Investments Sparkle: Whether you're starting fresh or ramping up contributions to your retirement, now is the perfect opportunity to review your investment portfolio. Take a closer look at your asset allocation and consider whether any adjustments are needed to align with your goals. If you're unsure where to start or want to fine-tune your strategy, seek guidance from an investment advisor
Spring cleaning your finances isn’t just about tidying up – it’s about taking charge of your future. Each small action today brings you closer to a brighter, more secure tomorrow. Embrace this season of renewal and set the stage for financial success –your future self will thank you!
In real estate, success often comes from smart strategy, and a big part of that strategy this spring? A sparkling clean home. As REALTORS®, you know first impressions are everything. A meticulously cleaned home doesn't just whisper "welcome," it shouts "move-in ready" and "well-maintained," attracting buyers like bees to honey. It allows them to envision their future, not your past, within those walls. Spring cleaning isn't just about tidying; it's about staging a property for success.
Think of it this way: you wouldn't show up to an important meeting in your pajamas, would you? The same goes for a house It needs to be dressed for success, and that means more than just a quick sweep. So, what constitutes a winning spring clean? Let’s dive into some actionable strategies.
Declutter and Depersonalize: Create a Blank Canvas: This is the first step to unlocking a home's potential. You already know to advise your clients to pack away personal photos, collections, and excess furniture. Suggest they start with the "oneroom-at-a-time" approach to avoid feeling overwhelmed. A clutter-free space feels larger and more inviting, allowing buyers to visualize their own belongings. Think minimalist chic, not "storage unit chic "
Deep Clean: Get Down to the Nitty-Gritty: We're not talking about a surface dusting. Spring cleaning is about tackling the grime. Advise your clients to use a baking soda paste and an old toothbrush to conquer stubborn grout stains. Focus on hightraffic areas like kitchens and bathrooms – these can make or break a deal. A gleaming oven (inside especially) and sparkling faucets can significantly impact a buyer's perception. Remember, a sparkling clean kitchen can often justify a higher asking price.
Freshen Up: Breathe New Life into the Space: Open those windows and let the fresh air circulate! Airing out the house eliminates stale odors and creates a welcoming atmosphere Suggest subtle, natural scents like lemon or lavender. Avoid heavy perfumes, which can be overpowering. Clean windows not only improve the view but also let in more natural light, making the home feel brighter and more spacious.
Focus on Curb Appeal: Make a Stellar First Impression: The exterior is the first thing buyers see. Advise your clients to trim bushes back from the house by at least three feet to improve natural light and airflow. Rake up leaves, power wash the siding and consider a fresh coat of paint on the front door A well-maintained yard and a clean exterior can significantly boost curb appeal and set the stage for a positive showing
Aaron Gutierrez - Long & Foster REALTORS
Abla Barakat - Epique Realty
Alyssa Allen - Real Broker, LLC
Anastasia Collins - eXp Realty LLC
Armani Aguero - eXp Realty LLC
Audrey Kluis - BHHS RW Towne Volvo Pkwy
Capatra Ardoin - Own Real Estate LLC
Carmela Caballero - Atlantic Sotheby's International
Cassandra Wengler - The Bryant Group
Christopher Williams II - The Bryant Group
Christopher Young - Century 21 Nachman Realty
Craig Lundgren - Aweigh Real Estate
Daniel Levy - LPT Realty, LLC
Devin Minnaar - Iron Valley Real Estate Hampton Roads
Dorian Brown - Capital Center LLC
Drona Trital - LPT Realty, LLC
Edith Kennedy - Real Broker, LLC
Elizabeth DeVault - Better Homes & Gardens Real Estate
Eric Rodriguez - Long & Foster Oceanfront/Coastal
Erica Smith - Iron Valley Real Estate Norfolk
Felisha Storm - Keller Williams Coastal Virginia
Gary Hilber Jr - Own Real Estate LLC
Gavyn Steen - Better Homes & Gardens Real Estate
Janet Jones - Aweigh Real Estate
Katherine Guest - Keller Williams Coastal Virginia
Kenson Noel - Own Real Estate LLC
LaShunda Harris - LPT Realty, LLC
Lymary Ortiz - MR Rivera Realty Group
Mariia Enzenbacher - LPT Realty, LLC
Mayro Alvarado - Atlantic Sotheby's International
Mazlyn Cannon - Own Real Estate LLC
Melissa Gibbs - Howard Hanna Real Estate Services
Meranda Lewis - Own Real Estate LLC
Michela Smith - The Real Estate Group
Quwanda Williams - Creed Realty
Regina Ashley-Stitzel - Judy Boone Realty
Ronishia Harris - LPT Realty, LLC
Ryan Johnson - Harrell Homes Real Estate
Samantha Fentress - Keyrenter of Hampton Roads
Shanna Geverd - Iron Valley Real Estate Virginia
Tara Gray - Redfin Corporation
Thalyta Foskett - Atlantic Sotheby's International
Tracy Roeck - Judy Reed Realty
Tyler Wilson - eXp Realty LLC
New REALTOR® Office
Aperture Global Real Estate
Keyrenter of Hampton Roads
Resurge Realty Collective Inc
Thrive Realty
New Secondary Designated REALTORS®
Adrian Rivera - Epique Realty
Michael Grogan II - Howard Hanna Real Estate Services
Virginia Gergoff - Keller Williams Capitol Properties
New Secondary REALTORS®
Lisa Atkins - Iron Valley Real Estate Virginia
Logan Clark - Iron Valley Real Estate Hampton
Amy Camasso - Iron Valley Real Estate Virginia
Erin Alford - Aweigh Real Estate
Melanie Gniewek - Better Homes & Gardens Real Estate
New Secondary REALTOR® Office
Keller Williams Capitol Properties
New Affiliate Company
Apex Home Inspection
Battlefield Home Services
Blue Kangaroo Packoutz
CVP Windows and Doors
Front Door Design and Decor
