howeenterprise.com
Abby's
Page #4
Monday, April 6, 2015 Continued from Page #1
said Avila. "So many restaurants were in this location, but I knew we had the food and I know how to do it, so it was just a matter of time to give it time and let people taste what we have."
Avila says she loves Howe and does not want to move, but says that at some point soon, she will need a bigger kitchen. Her prediction is that her two-year anniversary of Abby's will take place in a new location.
The number one item ordered is still the chicken fried steak and the word "I love being downtown and has traveled all over North Texas seeing how everything is about it. changing." said Avila. "Just in one year, downtown has changed "I've had a motorcycle group from so much and become so alive. I Plano call us and let us know they're liked it before, but now it's even coming because they've heard of better." our chicken fried streak." said Avila. "We've had people from Wylie, Gainesville, Oklahoma and Lillian Avila is not only great at all over." cooking, but she is a tremendous marketer of her business. Other The restaurant is named after restaurants previous to her did not Avila's youngest sister and they are have the opportunity to advertise originally from Honduras. They their business to the mass came to McKinney, Texas in 1986 quantities of citizens. With the reand attended schools there. Avila emergence of the local online opened her first restaurant in 2005 Howe Enterprise, Avila took full in Pilot Point, Texas. Trying to advantage of the low cost of relocate to Howe in 2012, she ended advertising to 7,000 plus readers. up in Tioga until the lease in Howe Along with that and her Facebook became available. marketing presence, Abby's Restaurant has become one of the Avila says that could very well be true marketing success stories in her only anniversary in the 108 E. downtown Howe. Haning location. Not because business is slow, but because "A lot of people think that business is extremely good. opening up a business is easy and that you're going to hire all of "This location is limiting me these people and just watch." said fromgrowing a little more." said Avila. "That's not how it works. Avila. "There is so much that we I'm always working and always can do, but the size of the kitchen thinking about how to improve." limits us."
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Photo by Michelle Carney
