Instore Magazine nr. 11 - ENG

Page 8

First prize for sustainable innovation L’Oréal Germany By modifying existing display designs, Holbox won the first prize at the “L’Oréal for the Future” Supplier Day. With the innovative idea, Holbox reduces shipping volume by at least 50%.

y modifying existing display designs - through more compact, not fully assembled delivery of cardboard displays - shipping volume is reduced by at least half. By redesigning the floor display and making it foldable, among other things, 4.5 times as many displays now fit on a pallet. This means a considerable saving in the number of transports - and thus in CO2 emissions.

Patty Post Salesmanager Holbox

INSTORE inspiration magazine

“We are really super proud of this great result. L’Oréal is a major partner that has established its own golden rules in the field of sustainability. That triggers us to take a good look at them. Winning this prize shows that we share L’Oréal’s sustainability philosophy. And that is of course a great compliment!

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“BY MODIFYING EXISTING DISPLAY DESIGNS, SHIPPING VOLUME IS REDUCED BY AT LEAST HALF” old version

new version


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