Noosa Country Style Autumn Edition 2024

noosa

COUNTRY STYLE

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Editor's Letter

As we enjoy the transitional season that is autumn, with the cooling of the weather and changes in the garden, in this edition we look at the changes set to shape the future of real estate and our community.

Congratulations to all contributors of the magazine. As editor, it was a joy to see this innovation and excellence themed edition come to life. It is complete with insightful content, including an exploration of the transformative potential of Virtual Reality technology in real estate, highlighted by the upcoming Apple Vision Pro. This innovation, alongside the pivotal role of social media in property marketing, signifies a new era in how we interact with and market properties. Additionally, we delve into the critical importance of advancing toward Net Zero by 2050 through home electrification, a movement set to redefine property value and sustainability.

As the Principal, Director and leader of the high-performing Hinternoosa super team, I extend my deepest gratitude to our clients, whose trust allows us to excel and innovate continually. In this edition we not only celebrate our recent achievements, we also recognise the important contribution our clients play in achieving these accolades by choosing us.

The property market continues to exhibit remarkable resilience at a national level, a testament to its strength amidst fluctuating economic landscapes. This enduring phenomenon is primarily fuelled by the ongoing imbalance between supply and demand. The optimistic outlook for real estate both nationally and locally is set to continue thanks to easing inflation and the prospective lowering of interest rates later this year.

Reflecting this positive trend, CoreLogic’s recent reports indicate an 8.9% increase in the national home value index over the past year. This marks a significant annual acceleration, unmatched since FY 2021-22. Both metropolitan and regional landscapes have witnessed adjustments in selling times, extending from previous lows and now at 38 days and 50 days respectively. Hinternoosa continues to set a remarkable pace, averaging a mere 24 days on the market this year. Above market achievements for sales price and days on market is a direct result of our targeted strategies and the vast network of buyers we serve.

Although we don’t do what we do for the awards, in this edition we humbly share our recent accolades to underscore Hinternoosa’s unwavering commitment to excellence and community spirit. Our win of the Culture Award at the Australasian Real Estate Results Awards in Sydney was a personal highlight. It celebrated the dedication we have shown to create a nurturing environment that enables our team to perform at their best, provide outstanding service and achieve premium results for our clients. Our exceptional property management division has also been recognised, named in the Top 5 Agencies on the Sunshine Coast in the Rate My Agent Awards. Such honours not only support our approach, but also give clients confidence when choosing Hinternoosa, knowing they are choosing proven leaders in the Noosa Hinterland for both sales and property management.

May this autumn bring you the opportunity to reflect on the beauty that surrounds us in the Noosa Hinterland and spark thought on how you innovate and achieve excellence in your life. Happy reading.

Sirah Robb Noosa Country Style Editor Hinternoosa Director and Principal

Sincerely,

Noosa Country Style is the Noosa Hinterland’s only Premium Property and Lifestyle Magazine since 2000! It is a free publication published four times a year by Hinternoosa. For advertising and distribution enquiries: marketing@hinternoosa.com.au

© Lifestyle Realty Group Pty Ltd. Every effort has been made to ensure the accuracy of these particulars but no warranty is given by the vendor or the agents to their accuracy. Interested parties should not rely on these particulars as representations of fact but must satisfy themselves by inspection or otherwise. These particulars are not to be construed as constituting part of any contract. Published in March 2024.

Apple Vision Pro to Transform Real Estate

The Apple Vision Pro marks a significant moment in the real estate industry as we explore the potential impact of Virtual Reality (VR) technology.

pg 13

Net Zero by 2050 to be achieved in Australia

As Australia advances towards its goal of achieving Net Zero by 2050, it is becoming increasingly clear that electrifying homes will be a key strategy in this pursuit.

pg 18

Be Seen With an Award Winning Agency

Hinternoosa excels in the real estate market with exceptional service, dedication, expertise and community connection, earning them accolades.

pg 15

The Art of Property Management - The Hinternoosa Way

Hinternoosa leads the way in property management by prioritising communication, tenant relations, maintenance, finances and legal compliance.

pg 26

The Influence of Social Media in Real Estate

Marketing plays a pivotal role in selling any product and in the realm of real estate, the significance of social and digital marketing cannot be overstated.

pg 29

Idyllic Hinterland

Apple's Vision Pro Set to Transform Real Estate

Introduced in February in the United States, the Vision Pro looks just like ski goggles, yet integrates advanced spatial computing technology – essentially software that engages with actual physical locations. But what does the Apple Vision Pro hold for the real estate industry?

February’s announcement of the Apple Vision Pro release marks a significant moment in the real estate industry as we explore the potential impact of Virtual Reality (VR) technology. The Vision Pro represents a ground breaking leap in spatial computing, seamlessly integrating digital content into the physical world while maintaining user presence and connectivity. Powered by visionOS, the world’s premier spatial operating system, Vision Pro enables users to interact with digital content as if it were physically present in their environment.

Featuring an innovative design, the Vision Pro boasts an ultra-high-resolution display system with 23 million pixels across two displays. Combined with custom Apple silicon in a dual-chip configuration, every experience feels as though it’s unfolding in real time right before the user’s eyes. Having grasped the essence of VR technology, let us delve into exploring numerous ways in which the Apple Vision Pro and other VR technologies can or will influence the real estate industry.

Pre-construction Planning

Property developers will be able to use VR to exhibit pre-construction projects, allowing buyers to envision the final product in a virtual setting. This offers insight into layout, design and potential challenges before construction begins, enhancing marketing efforts and facilitating pre-sales.

Virtual Property Tours

VR enables prospective buyers to virtually tour properties, eliminating the need for physical visits. This saves time and travel costs for both buyers and sellers, as buyers can remotely explore properties and gain a realistic understanding of the space, layout and atmosphere.

Enhanced Visualisation

VR helps buyers to visualise properties more effectively by enabling them to virtually stage the property using various furniture and decor options. This allows buyers to envision themselves living in the space and make more informed decisions.

Global Reach

VR empowers real estate agencies to present their properties to a global audience, allowing international buyers to virtually tour properties without needing to travel. This broadens market reach, attracting a larger pool of potential buyers, including those unable to travel.

Accessibility

VR technology enhances accessibility for individuals with mobility limitations or in remote locations. They can virtually tour properties, enabling informed decision making without the need for physical visits.

Cost Savings

Virtual property tours streamline the process for real estate agents and buyers, conserving time and resources. By minimising the need for numerous in-person visits, agents can concentrate on serious buyers.

Virtual reality technology is driving rapid change within the real estate industry, offering numerous benefits and opportunities. From immersive property showcases to global accessibility and cost-effective solutions, VR is set to revolutionise property transactions. As technology advances, VR is poised to become an integral part of real estate, benefiting both buyers and sellers. With Australia’s strong property interest and early adoption of technology, the arrival of Vision Pro in our market is eagerly anticipated.

Pic credit: Apple

Architectural Excellence Set in Natural Paradise

Be Seen With an Award-Winning Agency

Hinternoosa, the leading agency in the Noosa Hinterland, excels in the real estate industry through exceptional service, dedication, expertise and community connection, which has led them to prestigious accolades.

In the dynamic landscape of Australia’s real estate industry, standing out requires a blend of exceptional service, unwavering dedication, extensive expertise and a deep connection to the community. For Hinternoosa, the leading agency nestled in the picturesque Noosa Hinterland, these qualities have not only become ingrained in their ethos but have also garnered them a series of prestigious accolades over the last year.

Rate My Agent Awards: A Quadruple Triumph

Rate My Agent, the foremost review marketing platform for real estate agents and mortgage brokers in Australia, recently announced Hinternoosa as the recipient of not just one but an impressive four Rate My Agent Awards for 2024.

Among these accolades, Hinternoosa proudly secured the prestigious Agency of the Year title for both Cooroy and Verrierdale. Reflecting on this remarkable achievement, Sirah Robb, Principal and Director of Hinternoosa, remarked, “This win is a testament to our commitment to excellence and unparalleled service in these vibrant communities.” The recognition underscores Hinternoosa’s dedication to providing tailored real estate solutions, further solidifying its position as

the trusted leader in the Noosa Hinterland property market.

Sales agent Alisa Wythes further contributed to the agency’s success by securing the Top Agent title for the suburb of Cooroy for the third consecutive year, a testament to her dedication and expertise.

property management department also shone brightly, securing the Rental Agency of the Year accolade in Cooroy and being recognised as one of the Top Five Rental Agencies on the Sunshine Coast. As Sirah Robb emphasised, “This recognition highlights how well our property management team cares for our owners and their investments.”

Pictured: Alisa Wythes, Rate My Agent Awards Agent of the Year Cooroy Winner

Hinternoosa’s

The Rate My Agent Awards, which prioritise customer satisfaction, serve as proof of Hinternoosa’s unwavering commitment to delivering exceptional service tailored to the unique needs of each locality.

Celebrating a Vibrant Culture Hinternoosa’s commitment to fostering a vibrant work culture has also garnered recognition. At the Australasian Real Estate Results Awards the agency was honoured with the Culture Award for 2024. Winning the Culture Award was of great significance for the agency, reflecting the super teams collaborative spirit, dedicated approach and the supportive environment that enables high performance and the best outcomes for their clients.

Sirah Robb’s leadership was also acknowledged, with her being named a finalist for Principal of the Year, a testament to her vision and the agency’s remarkable growth following the merger of Wythes Real Estate and Hinternoosa. Jennifer Anderson was recognised as a finalist for Property Management Leader of the Year, and Rebecca Ali-Mumtaz, a finalist for Support Star of the Year, further shines a light on Hinternoosa’s dedication to excellence across all facets of its operations.

State Recognition at the REIQ Awards

The accolades continued with Hinternoosa named state finalists in four categories at the REIQ Awards for Excellence. Following the successful merge of their competing agencies, Wythes Real Estate and Hinternoosa, Sirah and John Robb propelled the agency to new heights.

Results, client experience and team experience went from strength to strength. Ranked as the hinterland’s top selling and renting agency and taking a holistic approach to service, incorporating innovation, community contribution, ongoing professional development and strong leadership, it is no surprise the team were recognised as finalists in the Medium Residential Agency of the Year and Contribution to the Community Award categories.

Alisa Wythes, born and bred in Cooroy, was also recognised as a finalist for Residential Salesperson of the Year, while Rebecca Ali-Mumtaz’s significant contributions to the agency’s rebrand earned her a finalist nod for Agency Support Person of the Year.

The excitement at the REIQ Awards for Excellence gala was electric when Rebecca Ali-Mumtaz won the esteemed title of Agency Support Person of the Year. Directors Sirah and John Robb expressed their pride in Rebecca’s well deserved win and the team’s accomplishments, emphasising their commitment to leading a team of exceptional individuals dedicated to client success and community impact.

Hinternoosa’s remarkable journey is indicative of their unwavering commitment to excellence, community and a vibrant work culture. As they continue to set new standards in the real estate industry, their dedication to serving clients with integrity and passion clearly remains steadfast, ensuring their legacy as the trusted leader in the Noosa Hinterland property market endures for years to come.

Pictured: Rebecca Ali-Mumtaz at REIQ Awards, Agency Support Person of the Year Winner

Pictured: Michael Sheargold with Sirah Robb, Jennifer Anderson & Rebecca Ali-Mumtaz at ARERAS Awards, Culture Award Winner.

Switched On: All Things to Achieve an All-electrified Household

As Australia advances towards its goal of achieving Net Zero by 2050, it is becoming increasingly clear that electrifying homes will be a key strategy in this pursuit.

What exactly constitutes an electrified home? Put simply, it is a household that has undergone electrification, replacing traditional fossil fuel appliances like gas water heaters and petrol cars with modern, energy-efficient electric alternatives.

For decades, gas has been regarded as the most efficient natural resource for providing hot water, heating and cooling to homes. Prior to the implementation of housing energy efficiency standards in 2003, numerous homes in Australia were built without considering energy conservation. The consequences such as global warming and climate change have been widely recognised, underscoring the motivation to strive for zero emissions by 2050 through collective efforts.

With recent spikes in natural gas prices due to economic shifts worldwide, the financial benefits of home electrification have become increasingly evident. Australians bear the financial burden of inefficient homes through increased energy bills, with repercussions extending far beyond household budgets.

Rewiring Australia published a recent study providing a clear comparison between a traditional home and an electrified one.

The comparison:

Conventional Home

The average Australian household currently uses ~102kWh of energy per day and spends $5,248 per year on energy related costs. Much of this energy use is due to the inefficiency of conventional fuels like natural gas and petrol. These fuels are both expensive and highly polluting. The average household releases 11,000kg of CO2e greenhouse gas into the atmosphere every year from its energy use activities.

Conventional Energy Emissions: 11,000kg CO2e Emissions Per Year

Electrified Home

If we electrify the “average” Australian household –with solar panels on the roof, a home battery, electric vehicles in the garage and replacement of gas appliances with efficient electric ones – we can save thousands per year in household costs for the average home by 2030. The efficiency gains from new appliances and vehicles drops energy use significantly to just ~37kWh, plus Australia’s world-leading solar is cheap enough to power the house while saving money.

Electrified Energy Emissions: ZERO CO2e Emissions Per Year

The efficiency of a home, as reflected in its energy bills, hinges primarily on a handful of appliances – namely, those responsible for heating water and regulating room temperatures. So, what actions can we take to accelerate our journey towards achieving net zero emissions by 2050 or earlier?

Here are essential appliances to think about replacing as you transition to an all-electric home:

Electric Heat Pumps for Hot Water Efficiency: Electric heat pump systems, which extract heat from the air outside and transfer it to water tanks, offer superior energy efficiency compared to gas or electric hot water systems.

Electric Heating and Cooling Solutions: Replacing gas space heating with electric alternatives not only reduces energy bills but also advances the transition to a fully electric home. Options include energy-efficient fans and electric reverse-cycle air conditioning systems.

Electric Cooking Appliances: Induction stovetops provide a compelling alternative to gas cooking appliances. They heat up and cool down quickly, offer precise temperature control and consume less energy. While the initial investment may be higher, the long-term savings and environmental benefits are considerable, especially when paired with solar power and battery storage.

Transitioning to an all-electric home is a significant step towards sustainability, a long-term energy cost savings and seemingly inevitable given Australia’s 2050 net zero commitment.

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The Art of Property Management - The Hinternoosa Way

As the only Noosa or Noosa Hinterland Rental Agency named in The Top 5 on the Sunshine Coast, Hinternoosa clearly excel in property management. Explore how prioritising communication, tenant relations, property maintenance, financial management and legal compliance led to this recognition.

The art of property management, as embraced by the Hinternoosa team, combines a unique blend of local expertise, personalised service and a commitment to excellence. At Hinternoosa, communication is not just a priority – it is a cornerstone of their approach. The team understands the importance of clear and timely communication with tenants, property owners and trades, ensuring all stakeholders are kept informed through the journey.

Fostering positive relationships with tenants by providing exceptional customer service, promptly addressing concerns and creating an environment where tenants feel valued and respected is evident in the Hinternoosa approach. This dedication to tenant satisfaction not only enhances the overall rental experience but also contributes to long-term tenant retention.

Property maintenance is another key area where the Hinternoosa team excels. With a keen eye for detail and a proactive approach, they ensure all properties under management receive the care and attention they deserve. From regular inspections to prompt resolution of maintenance issues, the team go above and beyond to preserve and grow the value of client investments by upholding the highest standards of quality.

Financial management is of paramount importance when managing a property. With a deep understanding of the local rental market,

Hinternoosa help clients maximise returns while minimising risk. From budget management to rent collection, the team handles every aspect of financial management with precision and professionalism. Legal compliance is a non-negotiable at Hinternoosa. Staying up to date with all relevant laws and regulations governing property management helps to ensure clients remain in full compliance at all times. By staying proactive and vigilant, Hinternoosa safeguard client interests and protect them from potential legal pitfalls.

In addition to these foundational pillars of property management, the Hinternoosa team embraces technology to streamline processes, enhance efficiency and improve the overall owner and tenant experience. From advanced property management software to online portals for easy communication, they leverage the latest tools to stay ahead of the curve and deliver unparalleled service to clients.

Above all, the Hinternoosa team is committed to continuous professional development. They understand that the property management landscape is constantly evolving and are dedicated to staying at the forefront of the industry and best practices. Through ongoing learning, development and a relentless pursuit of excellence Hinternoosa ensure their clients receive the highest level of award winning property management service and support, every step of the way.

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The Influence of Social and Digital Media in the Real Estate Industry

Marketing plays a pivotal role in selling any product. A robust online and social media presence can reap rewards and as such, the significance of social and digital marketing in the real estate realm cannot be overstated.

If you are considering selling your property, it is essential to understand the significant advantages that social media, including platforms like Instagram and Facebook, can offer you.

Here is why incorporating social media into your marketing strategy is crucial.

Broad Audience Reach: Social media provides access to a vast audience, enabling properties to be showcased to a wide range of potential buyers. Instagram, known for its visual appeal, is particularly effective for presenting properties through stunning images and videos, attracting a larger pool of interested buyers.

SERVICING

Targeted Marketing: Social media platforms offer advanced targeting and advertising capabilities. Real estate professionals can use these features to reach people from specific demographics, interest groups and geographic locations, ensuring property listings are seen by individuals who are most likely to be interested in purchasing them – thus increasing the likelihood of generating qualified enquiries.

Compelling Content: With people spending significant time on social media, including watching videos, these platforms serve as ideal mediums to capture the attention of potential buyers. By creating engaging videos and content, real estate agents and sellers can pique viewers’ interest, encouraging them to explore the property further.

Visual Storytelling: Videos are a potent tool for showcasing properties, providing potential buyers with a virtual tour that offers insights into the property’s layout, design and ambiance. Unique features, amenities and the surrounding neighbourhood can be highlighted through videos, fostering an emotional connection with viewers and influencing their decision-making process.

Enhanced Engagement: Social media platforms offer various engagement features such as likes, comments and shares, which can generate excitement and foster a sense of community around a property listing. Increased engagement can lead to more views, awareness and potential enquiries, ultimately increasing the chances of selling the property quickly.

Working with a proven and trusted real estate agency is essential. Highly skilled agents can provide insights into market trends, target markets and demographics relevant to your specific property. Experts can then tailor a marketing campaign accordingly. Using a holistic approach including social media platforms, websites, print media and a comprehensive suite of other additional advertising channels available, maximises exposure and attracts an increased number of potential buyers.

Hinternoosa recognises the importance of social media platforms like Facebook, Instagram and YouTube and how they have become indispensable in the real estate industry. The broad audience reach, captivating content and ability to tell stories visually make them vital for increasing visibility, raising awareness and sparking interest in property. Investing part of a marketing budget into social media is a smart decision and offers cost-effective promotion, targeted audience engagement and measurable outcomes.

A prime example of this was a stunning Noosa Hinterland property located on Greenacre Road, Verrierdale, which superbly showcased the effectiveness of a well crafted social media campaign.

Collaborating closely with the seller, the sales agent created a strategy to promote the property. Initially the property was exclusively marketed on the Hinternoosa website and various social media channels, including Facebook and Instagram.

Leveraging off the largest real estate social following in the region is a considerable advantage for Hinternoosa clients. A significant Facebook following of 12,000 plus, over 3,000 followers on Instagram and a database of almost 60,000 were engaged in the initial phase of this campaign. In conjunction with the expertise of a seasoned agent, having over a decade of experience, this led to a multiple offer scenario and facilitated the sale of the property within just seven days. In this time the property prominently featured on Facebook, through which the sales agent successfully identified the buyer for the property.

This outcome serves as a genuine testament to the role platforms such as Facebook and Instagram play, coupled with experience and expertise, in the realm of real estate marketing.

If you would like to discover more about how Hinternoosa can showcase your property to a global audience with a tailored campaign, make contact today on 5447 7000 or 5449 1186 or visit www.hinternoosa.com.au

Did you Know ?

- There are 4.76 billion social media users around the globe

- Facebook is the most used social media platform across the globe followed by YouTube, WhatsApp and Instagram

- Australian users spend almost 20 hours a month on Facebook

- Millennials make up the largest home-buying segment in Australia and make up Facebook’s largest audience

- 54.3% of users look up a brand on Facebook