Andrei: Tell us a bit about yourself: how did you start? Eduard: Well, I started by doing something completely different. But about 9 years ago I kinda got bored by what I was doing, and as I always liked to draw, I thought that I would give it a try and make a living out of it... So, I started learning on my own how to do this with a computer... I have to say it’s quite funny, to think that I was working with Corel 4 and Photoshop 4. And looking back on what I did around that time always makes me laugh. But it was lot of fun and I never got bored again since then. Always something new to learn and there’s a big challenge to keep up with all the young people trying to make it in this business. What have you been up to recently: are you working on something? Quite a few things on the plate right now, mostly for print and a bit of web. And two things that I’m quite excited about - two events in Bucharest this fall for which I am just starting to work. But I can’t get into details right now, I’ll let you know as soon as it’s on ;)
A day in the life of... Well, a typical day starts around 8 in the morning... Don’t know why but I wake up around that time no matter what time i go to sleep... Around 9:30-10 I get to the office and start working. Usually the morning is for more administrative things like phone calls with clients and emails. Around 2 o’clock it’s lunch time. And then back to the office for some actual work until around 6-7 in the evening. Later probably go out in the town for a couple of hours and then back home... The day usually ends by talking with clients from the States as they are 7 hours behind us and it’s the best time to get them on the line. That’s pretty much a typical day... but then again, there are also not so typical days :) What inspires you? Pretty much everything, from a movie or a good book to something I see in a poster on the street or just by walking though a park. The reality is that you can not invent new design, it’s all there, nature did it way before us. You just need to observe carefully and put it in a different light. To me, that’s what a designer should do. On the other hand I must say that I am really a big fan of swiss design and the simplicity of that always inspires me. Any favourite artists? Artists... if you by artists mean designers, then it’s Josef Muller Brockmann, Paula Scher and the guys over at Experimental Jetset. Well, many others as well but these are a few that I really admire. If your talking about artists in an art gallery way, I have to say I like Dali and the utter chaos of Jackson Pollock. How do you see the future? I try not to think that much about the future. There are things that I can enjoy now and I am trying not to think too much about what’s to come. But then again, I do have an idea about how I would like the future to be but in the end I think is going to be a mix between what I want and what is inevitable. Anyway, I think there are some interesting things ahead and some professional challenges which I hope to overcome.