Urban Chinese consumers' attitude towards GE food and GE rice|Greenpeace

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Urban Chinese Consumers’ Attitude towards GE food and GE rice Survey Summary Greenpeace China 2005

The survey was commissioned by Greenpeace China in November, 2004 and was conducted by IPSOS Marketing Research & Consulting in December, 2004. The objective of the survey is to understand the attitudes of consumers in China’s largest cities towards GE food in general and GE rice in particular.

Survey Cities: Beijing, Shanghai, Guangzhou

Survey Method: CATI (Computer Aided Telephone Interviewing)

Sampling Method: Random sampling by computerized system. Respondents must be in the age range of 18-55, have never had any marketing survey in the last 6 months, and do not work in related occupations. They should have been living in that particular city for more than 1 year. Respondents’ gender ratio is based on the gender ratio of the population in respective cities.

Sampling Size: N=600. 200 samples for Beijing, Shanghai and Guangzhou respectively.

Survey Date: Dec 2004.

益普索(中国)市场研究咨询有限公司 IPSOS (China) Marketing Research & Consulting Co., Ltd.


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