Annual Report 2024|Greenpeace East Asia

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Harmony with Nature

We need a world where forests flourish and oceans are full of life.

Where energy is as clean as a mountain stream.

Where every person has security, dignity, and joy - and children grow up knowing their planet is safe.

It's all possible. We can't build this future alone, but we can build it together.

Empowering the Future Financial Report

Let's keep in touch!

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2024 Annual Report Theme Harmony with Nature Humanity's relationship with nature reached a critical juncture in 2024. It's time to shift from exploitation to listening and coexistence. Greenpeace's mission is to amplify nature's voice and drive change towards harmonious coexistence.

© Greenpeace / Bridget Ferguson

Just a few of the wins we're proud of

Greenpeace has been working for our planet for over half a century. Your support throughout the years is the key reason behind all the lasting and positive changes we have made together. Let's take a look at some of our proudest moments…

1971

Our very first action

A group of activists on board the Greenpeace sailed to Amchitka Island in Alaska to stop a US nuclear weapons test. Our endeavour created a media frenzy leading to the US cancelling future tests.

1987

Protecting the Antarctic

We helped set up a "world park base" in Antarctica and gathered support for making it a reserve for "science and peace". This led to an internationally-agreed, 50year mining ban at the South Pole in 1991.

1993

Banning radioactive waste disposal at sea

The London Dumping Convention prohibited the disposal of radioactive and industrial waste in any international waters, marking the success of our campaign that we launched in 1978.

1997

Making fridges friendlier

The UN gave Greenpeace an Ozone Award for our invention of Greenfreeze, a climatefriendlier refrigerant free of ozone-depleting chemicals.

2008

Unilever lets go of logging

After a powerful Greenpeace campaign, Unilever announced its support for a moratorium on deforestation in Indonesia linked to palm oil production for its products.

2011

Detox My Fashion

Following the launch of our "Detox my Fashion" campaign in 2011, over 80 international clothing brands pledged to cut out toxic substances from their supply chains.

1989

1982

Saving the Whales!

The International Whaling Commission passed a worldwide whaling moratorium after our at-sea actions against whaling ships.

Dismantling deadly driftnets

The UN passed a moratorium on the use of large-scale driftnets on the high seas. This was in response to public outrage at indiscriminate fishing practices exposed by us.

1994

A giant leap for whales

Our anti-whaling campaign notched up another key win when the International Whaling Commission approved the Antarctic Whale Sanctuary.

2000

Ensuring food safety

The Cartagena Protocol on Biosafety, aimed at preventing harm from genetic modification technology (GM) was adopted. Greenpeace had been campaigning against GM and protecting biodiversity since 1995.

2009

Apple goes greener

Our " Green My Apple" campaign prompted Apple to eliminate many toxic chemicals from its products, including PVC.

2020

East Asia pivots to net zero

Our relentless advocacy work paid off in 2020, when Korea, China and Japan all announced carbon neutrality commitments.

2024

A Plastic-Free Future

Greenpeace campaigned hard for a strong Global Plastics Treaty at the UN negotiations. We prevented the energy lobby from derailing the talks and got 100 countries to sign on to cuts to plastic production in the draft proposal.

2015

Plans to drill are put on ice

Our global campaign with eight million supporters stopped Shell's plans to plunder the Arctic for oil.

2023

A marine miracle

Our 20-year advocacy campaign, alongside other groups, culminated in the UN adopting a Global Ocean Treaty, paving the way to protect 30% of our seas by 2030.

© Markus Kratz / Greenpeace
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Sukarno / Greenpeace
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Harmony with nature

Greenpeace drives environmental change through a powerful combination of scientific research, peaceful direct action, mobilising the public and proposing policies advocacy to challenge destructive practices and promote sustainable solutions.

How Greenpeace makes lasting impacts:

Exposing environmental harm

Through scientific research, on-the-ground investigations and media reports, Greenpeace uncovers environmental destruction, holding governments and corporations accountable.

Being bold

Through peaceful direct actions, Greenpeace challenges environmental harm at its source, from stopping oil drilling to confronting illegal deforestation and overfishing.

Unleashing people power

With a global movement of supporters, activists and volunteers, Greenpeace pressures decisionmakers through petitions, peaceful actions and digital sign-ups, amplifying public demand for urgent environmental action.

Shaping policies and practices

Greenpeace engages with decision makers to shape environmental policy while guiding companies towards greener practices.

Advancing sustainable solutions

From renewable energy to plastic-free alternatives, Greenpeace promotes sciencebacked solutions for a greener future.

Greenpeace is committed to protecting our planet and creating a better world for future generations. We're excited about what we can do for the environment with you by our side!

Greenpeace's environmental work includes:

● Tackle the climate crisis – Reduce carbon emissions, accelerate the shift to renewable energy and hold polluters accountable.

● Protect biodiversity – Defend forests, oceans and wildlife from destruction and exploitation.

● Eliminate pollution – Prevent plastic waste, toxic contamination and environmental degradation.

● Advance peace & justice – Challenge environmental injustice and advocate for global cooperation.

● Ensure sustainable food production & livelihoods – Promote ecological farming, food security and resilience against climate threats.

● Champion sustainable models – Advocate for policies and economic models that put sustainability and equity at the core.

A year of amazing change!

Positive action makes change. Over the past year, our global community of members, supporters and partners has grown to more than three million! In just Hong Kong and Macau, 30,000 of you made a single or recurring monthly donation to Greenpeace in 2024! This has empowered us to make the following amazing impacts for our planet.

Norway

Blocking deep-sea mining

Working with scientists, politicians and 32 countries we get the EU to block Norway from carrying out deep-sea mining in an area of the Arctic larger than the UK. We also invite British musician Jacob Collier and Norwegian singer AURORA to perform on the ice, helping drive attention to this issue.

UK

Last coal plant shuts down

After nearly a decade of lobbying by Greenpeace and other environmental groups, in 2024 the UK becomes the first G7 country to have no coal-fired power plants at all. The last operational station shuts down in September!

Ghana

Fast fashion's footprint

A Greenpeace study finds that every year 120,000 tonnes of fast fashion garments from Europe, the US and Asia are dumped in Ghana. Media covers our report, helping to point out that rotting clothes create microplastics and potentially carcinogenic contamination from the high percentage of synthetic fibres.

Rejecting reclamation

Following years of people-powered Greenpeace research exposing the environmental threats of Lantau Tomorrow Vision, the government postponed the commencement of the project. We will continue to push for a balance between development and conservation.

Global

Protection for seas now law

Greenpeace helped island nations get the International Tribunal for the Law of the Sea to define greenhouse gas emissions as marine pollution. This historic victory means that members states are now obliged to reduce emissions.

Indonesia

Indigenous land rights

In Indonesia's Papua province, the legal rights for 97,411 hectares of rainforest (that's about the size of one Hong Kong) are finally handed over to an Indigenous community. For years, we helped them fight to protect their ancestral forests from the threats of logging and development.

Seoul

Victory in the courts

Korea's Constitutional Court rules that the government failed to protect the rights of future generations by not setting clear carbon emission reduction targets for 2031-2049, the first case of its kind in Asia. This follows years of Greenpeace campaigns pushing climate litigation and policy change in the region. 8

Tokyo

Not cool in school

Climate change is making Japan's old school buildings hotter than ever. Greenpeace lobbies the government to improve classroom insulation to protect children and reduce carbon emissions, raising widespread public attention to the issue.

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© Pedro Armestre / Greenpeace
© Taishi Takahashi / Greenpeace
Jurnasyanto Sukarno
© Kate Davison

Moving towards a better future

Dear supporter,

Let us start by thanking you for your support this past year. We made significant progress in our campaigns focused on reducing plastic pollution, protecting endangered species and tackling the climate crisis. The theme of our annual report for 2024 is "Harmony with Nature," highlighting our conviction that human wellbeing depends on a healthy environment.

We'd like to share with you our plan for 2025. With you by our side, I'm excited by what we are going to achieve!

Global goals and our East Asia Action Plan

Last year, we moved closer to a Global Plastics Treaty that would push for cuts to worldwide plastic production. This year, we will continue to campaign for a more ambitious treaty. Another key international agreement, the Global Ocean Treaty, focuses on expanding marine protected areas. We got the great news in March that Korea has also now ratified it. In 2025, we will also be tracking whether China is able to peak its carbon emissions from the power sector through boosting investment into renewables.

Brazil's climate negotiations

This year the UN Climate Conference (COP30) will be held in Brazil, where protecting the Amazon Rainforest is vital for global carbon reduction. Greenpeace will be there injecting fresh momentum into the negotiations and we will be emphasising the urgent need to protect the world's climate and biodiversity. Our offices here in East Asia will be a key part of that action, promoting public education and raising awareness.

Adopting innovative research methods

Greenpeace is always ready to embrace new technologies and creative ways to achieve our environmental goals. Our Taipei office is using AI technology to conduct fisheries surveys, while in our Seoul office, we are using it to monitor disposable plastics when they appear on the country's three main TV channels.

Upholding values of diversity and inclusion

With the rise of conservative forces globally, the values of inclusion and diversity are under threat, and some companies have even scaled back their commitments. At this critical moment, Greenpeace's adherence to these values is more important than ever.

Financial

resilience and resource optimisation

While growth has slowed over the past two years, we have been working hard on making the best use of resources while exploring more diverse fundraising strategies, including launching a legacy program and high-value donor (The Environmental Changemaker) initiative.

Conservative challenges

The rise of global conservative political forces has also led to setbacks in environmental policies. Greenpeace is closely assessing the impacts of these trends among East Asian companies and stepping up our work with local civil society to better protect our planet.

Thank you sincerely for your continued support. Together, we will succeed in building a better and greener future.

Hong Kong 200: A 5-Day Paddle Journey for the Planet

DAY 1 - Sep 16

Lau Fau Shan to Tong Fuk Village, about 60 km

We struck it lucky on the first day when we came across a pod of

Chinese White Dolphins. The cross currents made paddling tiring though and every time we had to pass a high-speed boat channel, the 15 of us stuck close together for safety.

DAY 2 - Sep 17

Tong Fuk Village to Stanley, about 34 km

DAY 3 - Sep 18

Stanley to Cape D'Aguilar, about 12 km

On the way we spotted a lot of marine trash including

After a night of heavy rain, we found ourselves battling fierce plastic bottles, styrofoam and cup noodle containers. Because of the strong winds, we had to be very cautious when we cleaned up the floating rubbish. Greenpeace colleagues greeted us with package-free mooncakes to celebrate Mid-Autumn Festival when we finally arrived in Stanley. It was the hottest Mid-Autumn Festival on record in Hong Kong's history.

winds and waves out on the water. It got too dangerous to carry on so we called an early halt to the day's journey, and diverted to Sai Kung's Wong Shek instead.

After yesterday's storm, the weather today was perfect!

The beautiful

DAY 4 - Sep 19

Wong Shek to Sam A Tsuen (via Tung Ping Chau), about 37 km

scenery of Tung Ping Chau took our breath away! The water was so clear that we could see corals and fish. It made us realise just how important ocean protection is!

By now our palms were blistered from paddling for so long, but the

DAY 5 - Sep 20

Sam A Tsuen to Sha Tau Kok, about 15 km

support and encouragement of our teammates helped us overcome the pain and fatigue. Also, the generous backing of all you ocean-loving supporters meant that we could tough it out and finish the five-day, four-night 200 km kayak challenge around Hong Kong!

The ‘Around Hong Kong 200' challenge

Our ‘Around Hong Kong 200' challenge was launched in part to raise funds for Greenpeace's work protecting our oceans and solving the plastic pollution crisis. We had a very simple goal: find 200 people to sponsor us for each kilometre of the 200 km challenge.

"Although we finished our journey, the real journey to save our oceans continues," one of the team, Dorothy, said. Greenpeace is pushing for countries to implement the Global Ocean Treaty that aims to protect 30% of all oceans by 2030. We are also lobbying governments and companies to reduce plastics at source. With your help, we will succeed!

We invite you to create your own adventure!

Our kayaking adventure is only one of many different ways to fundraise. Do you have a cool idea that could help raise money for Greenpeace's environmental work? It doesn't have to be a madcap kayak challenge, it could be something totally different, like creating a piece of art or making your birthday celebrations into a Greenpeace fundraiser. Let us know your ideas, we're listening! Email us at donor.services.hk@greenpeace.org or call us on (852) 2854 8318.

© John Chan / 環港 200
Lau Fau Shan
Tong Fuk Village Stanley
Tung Ping Chau
Sha Tau Kok
Cape D'Aguilar
© Greenpeace / Tree Chow

Beautiful nature we saw from our ships:

What kind of research did we do?

This past year, Greenpeace ships have sailed the world to investigate illegal fishing, take action against destructive development, campaign for marine sanctuaries and fight for climate justice. We have lobbied governments and taken peaceful action for one key goal: to ensure that 30 percent of the world's oceans are protected by 2030.

To help convince countries to sign on to the Global Ocean Treaty and expand marine sanctuaries,

three Greenpeace ships, each with its own mission, sailed to seven environmental hotspots to conduct scientific research and expose environmental harm.

We used technologies, such as e-DNA and underwater audio recording and baited remote underwater video to get a better understanding of biodiversity and species distribution.

Our three ships also engaged in:

Arctic Sunrise

Where: Pacific Ocean, the Arctic and Spain

Actions: Made a music video to protest deep sea mining and joined more than 100 fishing boats to oppose local industrial projects in Spain that threaten coastal ecosystems.

Rainbow Warrior

Where: South Asia, East Asia and Indian Ocean

Actions: Worked with local communities in South Asia to promote climate justice, collected data in the Indian Ocean on damage caused by overfishing and illegal fishing activities.

Witness

Where: Amazon and English Channel

Actions: Assessed the potential impacts of oil exploration on the Amazon coast, monitored industrial fishing in marine reserves in the English Channel and submitted reports to UK and EU.

Galápagos Islands
Sargasso Sea
Saya de Malha Bank and Seychelles
Colombo, Sri Lanka
Hawaiian–Emperor Seamounts
Howe Rise, South Australia
The

Seabed is NOT for plundering Treehuggers rejoice!

Greenpeace has been doing everything it can to stop deep sea mining before it starts. So far, we have secured 30 countries' support for a moratorium on deep sea mining. Last year, Norway suspended plans to issue mining licenses. Earlier this year, Portugal said it would ban mining in its territorial waters until 2050.

End slavery at sea

Our Indonesia office has been working for years with other organisations to get the Western and Central Pacific Fisheries Commission (WCPFC) to take stronger action to protect crew from being exploited at sea. At the end of December 2024, the WCPFC took a landmark step by issuing measures on crew labour standards that should improve the welfare of fishermen.

In June last year, we successfully pushed Europe to pass the most significant environmental legislation in the region in decades – the EU Nature Restoration Law. It obliges member states to restore 20% of damaged ecosystems such as forests, grasslands and rivers by 2030.

Australians say no to koala burgers

Every year forests in Australia are cleared to make way for beef cattle pasture, killing untold numbers of wildlife. After Greenpeace led thousands of Australians in calling out the country's big beef suppliers, Woolworths and McDonald's both committed to sourcing their beef from forest-friendly sources by 2025 and 2030, respectively. We think 2030 is too slow, so we will continue to push until McDonald's moves faster.

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© Lorraine Turci / Greenpeace

A voyage to end the plastic age

The year 2024 was a critical one for the fight against global plastic pollution. When states met in Korea in November for the fifth session of the Intergovernmental Negotiating Committee on Plastic Pollution (or INC5), our iconic ship Rainbow Warrior sailed into port. We were there to push for fact action and big cuts to global plastic production and to argue

against the enormous energy sector lobby. More than 100 countries listened to us and signed on to our draft proposal. Yes, that's right – 100 countries! Negotiations are continuing this year and we will be there to ensure the world is on the right path to end the age of plastic.

Hong Kong: Champions of Change

The Rainbow Warrior's first port of call was Hong Kong where we invited business leaders and reuse experts from East Asia to share their knowledge at a ‘Power of Reuse' seminar. We were also pushing over 350 international brands (including ice cream giant Ben & Jerry's) to become "Champions of Change" by signing our open letter, showing their support for a strong Global Plastics Treaty.

Kaohsiung: River research

On board the Rainbow Warrior were oceanographers who were collecting samples of plastic pollution along the way, providing the science to back up our plastics campaign. In Kaohsiung, we released the results of a study on key rivers in East Asia showing that 90% of trash collected was made of plastic. We also held a two-day action, calling on governments to curb planned expansions of the petrochemical industry.

Busan and Incheon: #WEAREWATCHING

As the Rainbow Warrior arrived in the host city, she was carrying the voices of our 2 million plastic-free supporters. Greenpeace was one of the few international environmental organisations invited to the conference, and our 27-strong team lobbied day and night for negotiators to agree to a 75% reduction in plastic production by 2040. We also collaborated with activist artist Dan Acher, who made a giant eye flag consisting of 14,000 tiny portraits to tell the world #WEAREWATCHING.

© Greenpeace / Sungwoo Lee
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Message in a bottle

Strong science is the foundation of all Greenpeace campaigns. Our goals for a 75% global cut in plastic production and the elimination of all disposable plastics are backed up by our latest research–two key studies from East Asia and Hong Kong.

1

East Asia's rivers of rubbish

We studied the types and brands of plastic rubbish polluting key rivers and coastal regions in Hong Kong, Taipei and Seoul.

About 90% of the trash was plastic and the bulk of it was found in downstream areas.

The most common brands of plastic trash were made by Uni-President, Lotte and Vitasoy

Research

2

Microplastics in mammals

A team of researchers from Greenpeace Hong Kong and two universities released a study on microplastic contamination of faeces from wild animals in Hong Kong.

We examined the waste from five mammals: buffalo, cattle, East Asian porcupine, wild boar and macaque

85% of the samples we collected contained microplastics. In our 100 samples, we detected

2,503 pieces of microplastic.

The key types found were from polyethylene (PE) and polypropylene (PP), which are commonly used in plastic packaging , takeaway boxes and disposable tableware

The top four types of plastic waste in Hong Kong were packaging for food, the logistics industry and beverages, and disposable tableware

Don't throw me away!

● Reusable Cup Borrow and Return Programme: Over the past two years, 50 Hong Kong coffee shops have joined this initiative with wide support from the public.

● Throwaway Kai Tak: We calculated that events at Kai Tak Stadium are producing more than 1.21 million pieces of disposable tableware a year. Our campaign called for $10 million to be used to set up a reusable cup system to fix this ocean of waste.

● Refund over rebate: We urged the Hong Kong government to replace its proposal for a 10-cent rebate for plastic bottles and beverage cartons with a 1-dollar deposit. Our survey showed the rebate would be unlikely to incentivise enough people to return their bottles or boxes for recycling.

Our climate future: circle of change

Over the past year, people from around the world have joined Greenpeace to bring hope and momentum to a warming planet. Together, you've powered campaigns, supported legal action, stood with communities, and helped drive real change toward a safer and greener future. We continue to push for bold climate policies, a phase-out of fossil fuels and a rapid shift to clean energy. The circle of change is growing — and you're part of it!

Climate protection is a human right

Last year, people power pressured oil giant Shell to drop a lawsuit it had launched against Greenpeace because of its peaceful protests. We also supported the Swiss Senior Women for Climate Protection when they took Switzerland to the European Court of Human Rights. In April 2024, they won an historic victory when the court ruled that climate protection is a human right.

Bringing sunshine with solar

In the Philippines, Greenpeace helped the local government install solar panels and charging stations for communities in Bilangbilangan and Batasan Islands. These will make them more climate resilient and reduce reliance on fossil fuels.

The Bohol Island province was one of the worst hit by a super typhoon in 2021 when power was knocked out for months.

Igniting change at COP29

As one of the world's largest and loudest environmental organisations, Greenpeace was at the table at COP29 in Azerbaijan, urging developed countries to honour their Paris Agreement's 1.5°C target. We also helped amplify the call from developing countries for ambitious climate finance to protect those most vulnerable.

Forests for our future

Indigenous communities in Indonesia's West Papua province, who have been partnering with Greenpeace for 15 years, won traditional land rights to an area roughly equivalent to that of Hong Kong. This will help to protect their forests from being pulped or razed for palm oil plantations.

© Marie Jacquemin / Greenpeace
© Miriam Künzli / Greenpeace
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© Jurnasyanto Sukarno
© Malembo Simbano / Greenpeace
and 300 youth leaders gathered in Tanzania for the third annual Climate Justice Camp in October last year. This key platform gathers climate activists, mainly from the Global South, to promote climate justice and empower collaboration and innovation between communities.
© Greenpeace

Getting in shape to combat the climate crisis!

Some people may feel uncertain or overwhelmed by climate change — especially about whether their actions can truly make a difference.

At Greenpeace Hong Kong, we've been working to shift that mindset through research, public engagement and clear policy recommendations. Our goal is to empower communities and show that together, we can take meaningful action to address the climate crisis.

40+ social media posts

Last year Greenpeace posted a huge variety of climate change news, from the rising price of chocolate to Christmas trees turning red. Our posts were viewed almost 50,000 times.

40% of young people say climate change is making them reconsider having children

A Greenpeace poll last year showed that extreme weather is putting young people off having children. Around 40% of respondents aged 18 to 39 said the effects of climate change had made them think twice about having children. Overall, 80% of respondents said they were worried about climate change.

1.9 billion dollars in economic losses

In September 2023, Hong Kong was buffeted by a Signal 10 typhoon and heavy rains. Insurance claims topped HKD 1.9 billion. Greenpeace interviewed some of those who bore the brunt of the extreme weather –street cleaners and dog shelter owners.

What HKD240 billion climate fund?

In 2021, the government committed to allocating HKD 240 billion over the next 15 to 20 years to address climate change — but offered little detail on how the funds would be used. Nearly four years later, that clarity is still missing. Greenpeace continues to push for transparency and accountability.

55% of listed companies are not properly disclosing their greenhouse gas emissions

After the Hong Kong Stock Exchange released regulations on the phased reporting of Environmental, Social and Governance data, Greenpeace published a report exposing how 55% of listed companies were not fully disclosing information on their largest source of carbon emissions and pointed out major shortcomings in the regulations that may make it difficult to stop firms ‘greenhushing'.

2050

carbon neutral goal

The day before the government was to give its 2024 policy address, 23 green groups, including Greenpeace, submitted policy recommendations on a climate governance framework and creating a green transport hub. We urged the government to be more proactive on climate policy and fulfill its promise to achieve carbon neutrality by 2050.

10 experts lend their support to local renewable energy development

Working with Hong Kong Baptist University, Greenpeace surveyed scholars and members of the public on the government's climate policy. Both groups are fully behind the local development of renewable energy and the need to push the government for bigger and faster action on climate change.

24.8°C

- the hottest year on record

The year 2024 was the hottest in Hong Kong since records were started in 1884. The average temperature reached 24.8°C! We interviewed Hong Kong high jumper Cecilia Yeung Man-wai (pictured below) and Sammy, a runner and the singer of Hong Kong rock band Kolor, about how they cope with the heat and their take on the climate crisis. Their insights offer a powerful perspective on confronting the climate crisis, inspiring us all to take action.

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Greenpeace

Thank you for protecting Lantau Our

path home to nature

The impacts of Greenpeace East Asia's campaigns have been felt most acutely at home, here in Hong Kong. In 2018, the government backed down from bulldozing country parks, while in early 2025, they shelved setting a start date for the controversial Lantau reclamation project. Three Greenpeace city development campaigners (top right) share how our actions have shaped today's Hong Kong and are building hope for tomorrow.

Q1: What has been the most memorable moment for you over these eight years?

Q2: What motivates you to campaign for liveable cities?

Q3: What would a "liveable Hong Kong" look like?

Q4: What would you like to say to our Greenpeace members?

8 years, 3 City Development Campaigners

A1: The most memorable moment for me was when we delivered our letter of protest to the Chairman of the Task Force that was meeting in 2018 to decide on the fate of country parks. With people power firmly behind us we passed on our message that "Nature and Development can Coexist".

A2: As a Hong Konger feel that I have to play a role in improving the city, especially in terms of the environment. We live here, so we must protect it!

A3: "Liveable cities" are about putting people's needs first. During the pandemic, Hongkongers realised that country parks were our space to breathe.

A4: Your support, especially as a monthly donor, is critical at this time. It allows our voice to be heard and for us to make even bigger impacts.

A1: Despite the many setbacks we faced in fighting the extremely flawed environmental impact assessment (EIA) on San Tin Technopole in 2024, more than 100 people took time off work to join us in meeting with the Town Planning Board. It's in our blood to fight against injustice!

A2: I can't ignore something if I know it's wrong, even if the chances of successfully stopping it are remote.

A3: Current policies tend to see development as inevitable and something that is more important than nature. Instead, "liveable city" policies should be more proactive on nature conservation.

A4: Thank you for your commitment and trust in us. With you by our side, we have the power to continue rising to challenges.

A1: For me it is how we worked with different civil society organisations and the public over the years to completely turn around a government that was dead set on Lantau Tomorrow Vision from day one, to postponing the whole thing in 2024.

A2: We are part of our environment and so it's natural to me that we cannot be indifferent to seeing our environment eroded and destroyed step by step.

A3: A "liveable city" treats the environment and nature fairly; it takes into account the needs of the silent majority into urban planning. You don't have to sell land and build houses to have development— conservation is a way to move cities in a better direction.

A4: Thank you for joining us. I hope that we will continue to give each other the strength to keep alive this spirit of "let's make change together".

Andy
City Development Campaigner, 2017-2021
Sion
City Development Campaigner, 2021-2024
Leung City Development Campaigner, 2024
© Robert Ferguson / Greenpeace
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Our land, our life

Our work from the cinema

● At a screening of Hong Kong radiation disaster thriller

Cesium Fallout, the director and screenwriter joined us to talk about brownfield sites and imported waste, issues that both feature in the movie and are topics that Greenpeace has been campaigning on for two decades.

Our response to the appalling San Tin Technopole EIA

● We pointed out the EIA violated at least 35 statutory requirements and ignored the damage the project will do to key habitats of the endangered black-faced spoonbill.

● We wrote a letter calling for urgent amendments to the project's draft plans with nine other green groups from Guangdong, Hong Kong and Macau.

● We helped encourage 1,600 members of the public to officially submit their views on the project.

People against wasteful projects

● The government postponed plans for Lantau Tomorrow Vision after we gathered 200,000 people to urge for its withdrawal. Following this, they completely switched their focus to Northern Metropolis. The EIA report on the artificial island, which cost tens of millions of dollars, has still not been released as of June 2025. Greenpeace continues to push the government to listen to the people, cancel the project, and protect public money and the environment.

Global actions for liveable cities

Hungary, July 2024 Hungary's Supreme Court sided with Greenpeace, blocking a government-backed megatourism development plan for Lake Fertő, thus protecting the habitat of over 300 rare bird species.

Belgium, December 2024

Donderberg Park, a 3.5 hectare biodiversity hotspot in the heart of Brussels, was saved from urban development plans after years of campaigning by locals and support from green groups including Greenpeace.

Israel, December 2024

Greenpeace successfully pushed the government to scrap VAT on second-hand clothing, in line with other used goods such as cars. This will help promote reusing clothes, a way to reduce fast fashion and mainstream consumerism.

© JJ Tsui / Greenpeace
© André Hemstedt & Tine Reimer / Greenpeace
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© Mooli Goldberg / Greenpeace
© Greenpeace
© Greenpeace
© Tim Dirven / Greenpeace
© Greenpeace
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We are family!

Greenpeace's environmental impacts are only possible because of our supporters, and scientific and community partners. Thank you for being part of our family!

"I share the same core values as Greenpeace. Compared with childrens' charities, environmental organisations get less support, so I've been a donor for more than a decade.

"Environmental education is so important for the next generation. often teach my children about nature, because this planet is not just for people, we share it with all the animals."

Irene Greenpeace donor / Joined our bird

watching and photography event

"We not only offer discounts to customers who bring their own cups, but we hope that reusable cups can be another alternative to non-disposable options.

"Customers will think twice when an extra charge is put on disposable tableware. This will help cut waste and to some extent it will also help small stores reduce their costs."

Oscar Cafe owner/ Part of our ‘Borrow and Return Cup Programme'

"I remember two things that made Hong Kong people pay attention to plastic pollution. One was the 'plastic disaster' when six containers filled with polypropylene pellets were overturned by a typhoon. The other was when Greenpeace successfully pushed for the elimination of microbeads in personal care products.

"In the past, many similar studies focused on marine ecology, but this time we are focusing on land mammals, hoping to raise public awareness and drive policy change."

Dr. Christelle Not Dept. of Earth Sciences, Hong Kong University / Worked with us on a study of microplastics in wild mammal faeces

"It's important to have an independent perspective on environmental issues. Different perspectives allow us to look at problems from different angles, and only then will solutions emerge.

"I hope Greenpeace continues to focus on the Poles because we do have the ability to solve this problem. As long as we work together towards international cooperation we will be able to deal with climate change."

Wilson Cheung Polar explorer and researcher / Presenter of Greenpeace online science seminars

"Plastic production uses up huge amounts of energy, as well as being made from fossil fuels, so tackling climate change and plastic pollution are one and the same thing.

"Hong Kong has made a start to reduce plastics, but we all need to ‘reduce and reuse' in our daily lives. Join me and Greenpeace in supporting a Global Plastics Treaty!"

Lam Chiu Ying Former Hong Kong Observatory Director / Speaker at our 'Power of Reuse' seminar

©Greenpeace

"I first encountered Greenpeace about 10 years ago when joined the campaign to stop Shell exploring for oil in the Arctic. admired Greenpeace's courage in standing up to corporations and governments that destroy the environment. Being a donor is something that I can do.

"These last few years, Greenpeace has been holding more local actions so I have been able to get more involved in environmental campaigns."

Nadia Greenpeace donor / joined our Environmental tour and educational exchange

"In my circle of environmentallyminded friends, we all already carry our own food containers, but I only see this habit with people within this group. When I learned I had a chance to work with Greenpeace, thought one important thing could do would be to raise attention about plastic reduction among the general population.

"I want everyone to know that anything they do for the planet is meaningful and through this, build up trust and motivation to spend more time doing it."

Kevin Cheung Upcycling product designer / Helped create our trash whale art installation

"I've joined beach cleanups before but I never paid attention to, let alone wrote down, what brands the waste belonged to. This brand audit was strategic and also detailed. I'm going to think much more carefully about reducing plastics when go shopping now.

"Greenpeace publishes excellent research and works with partners to produce in-depth analyses. This is resource intensive and so I feel it's worthwhile to continue supporting Greenpeace."

Stephanie Greenpeace donor / Took part in our plastic trash brand audit of East Asian rivers

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People are our passion

Here at Greenpeace we make it a priority to hold a diverse range of environmental education and community engagement events in order to meet people face-to-face. We know it's one of the best ways to get the public to care. People are our passion, just like the planet is our passion!

Some 4,000 people took part in our Biodiversity Exploration and Photography Masterclass led by wildlife photographer Robert Ferguson. Copies of Robert's book WildCreatures Of Hong Kong were also donated to 300 middle and primary schools.

Over the summer we delighted 800 children at our environmentally-themed events: a three-day carnival at West Kowloon Cultural District, eco classes and a book fair.

Our environmental education team visited schools to screen documentaries, host green-themed board games and talk with students. More than

1,130 children attended our special four-part environmental course.

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We shared teaching materials with around 300 local educators who had joined our Greenpeace Environmental Education Resources Network and held a sharing seminar to inspire them to spread the word in their schools.

As a thank you to our 30,000 donors in Hong Kong and Macau, we invited them to join special eco-tours and to try out our extreme weather Virtual Reality experience at the "Connect & Celebrate" Gala Dinner.

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We invited the scriptwriter for radiation disaster movie Cesium Fallout to talk about urban development on a webinar. In addition, our eco-map and other educational materials were downloaded more than 22,000 times !

Our local citizen science projects, such as our brand audit of plastic waste in rivers and study on disposable tableware at the football tournament, the Lunar New Year Cup, were a resounding success. These local campaigns were covered in more than 650 media reports!

5,000 people used our borrow and return reusable cups during the ReThink Exhibition and at the Vegetarian Food Asia Expo. Our plastics team will build on this success and encourage even more people to choose reusable.

Our direct dialogue team talked with15,000 people last year at more than 60 events, spreading the message of Greenpeace's core mission and encouraging new supporters to join us.

More than

100,000 supporters in East Asia signed our petition for a strong Global Plastics Treaty. You joined more than 2 million people from across the world that helped us push more

than 100 countries to ensure that treaty negotiations continue into this year.

© Chilam Wong / Greenpeace
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Big questions, heartfelt answers

Our Deputy Executive Director of Greenpeace East Asia shares what drives our work and why your support truly matters.

What was the most touching moment for you this year?

One moment that stayed with me was a before-and-after photo of Arctic glaciers taken by our longtime collaborator, eco-photographer Christian Åslund. He joined our newest ship Witness last year to retrace the paths of earlier expeditions and document the changes. Those images feel like a quiet call from nature. The Arctic is warming twice as fast as the global average. Ice is vanishing, sea levels are rising, and climate impacts are intensifying — affecting us all.

When see those changes, think of future generations. If we want them to inherit a liveable planet, we must act — together and urgently.

What was the most exciting action for you this year?

That would be the 'Sailing for Change: The Plastic-Free Future Tour'. I still remember how the Rainbow Warrior sailed from Hong Kong to Kaohsiung and then onto Busan, navigating through typhoons. Our captain joked that the wind was "pushing us toward Busan".

But this wasn't just a voyage—it was a powerful message. Along the way, we delivered the voices of 2 million people to INC5 — the fifth round of UN negotiations for a Global Plastics Treaty. Volunteers in Hong Kong and Taipei carried out plastic brand audits, telling the local stories behind this global issue.

Despite intense lobbying by the petrochemical industry, we helped move a draft treaty forward, gaining support from more than 100 countries. It was at that moment that I realised — a plastic-free future is now truly within reach.

Why is environmental protection often compared to deep plowing?

Because meaningful change takes time — like a tree growing. Research, education and advocacy don't yield overnight results.

That's why regular donations matter. They allow us to stay focused and steady. Your monthly support is like watering the roots — it helps long-term progress take hold.

Why is the theme of this year's annual report ‘Harmony with Nature'?

I once heard an Indigenous proverb: "Every leaf tells the story of the Earth. We must learn to listen."

We chose "Harmony with Nature" because 2024 marked a turning point. Climate disruption is accelerating. Local treasures — like Lantau Island — are under threat. It's time for humans to move from taking to coexisting.

Whether we're pushing for 30% ocean protection or delivering climate education in schools, this theme guides our work.

What keeps you committed to Greenpeace after all these years?

My belief in environmental justice—and the power of collective action — keeps me going.

Greenpeace stands apart because of its independence. We don't accept money from governments or corporations. That gives us the freedom to challenge those responsible for environmental harm.

Since our first voyage in 1971 to protest nuclear testing, we've been more than advocates — we've been doers.

How is my donation used?

Your support enables Greenpeace's work — both globally and in Hong Kong.

At the global level, you help advance climate justice, marine protection, a strong Global Plastics Treaty and the phase-out of fossil fuels. In 2024, your donations also contributed to global forest campaigns, including investigations into Amazon deforestation and advocacy for stronger EU regulations.

Locally, your donation supports efforts to reduce plastic waste, oppose harmful developments like artificial island reclamation and bring environmental education into schools through storytelling and outreach.

We regularly report on outcomes, so you can see the difference your support makes.

What message would you like to share with Greenpeace members?

Right now, Greenpeace USA is facing a SLAPP lawsuit — legal attacks from oil companies designed to silence us and drain our energy. But we won't back down.

Whether you give monthly, donate occasionally, volunteer, or simply share our stories — your support matters. It keeps us going. It fuels progress even in the hardest of times.

Thank you for standing with us. There's still a long road ahead, but we walk it together. Send us your thoughts in this year's questionnaire — or reach out to us anytime.

Let's keep building a greener, fairer world — together.

© Christian Åslund / Norwegian Polar Institute / Greenpeace
© Seunghyoek Choi Break Free From Plastics Uproot Plastics Coalition
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© Kevin McElvaney / Greenpeace

Become a Green Guardian

Leave a legacy of love for our planet

Many question what one person can do in the face of such immense global environmental problems. As individuals, we may feel powerless, but each one of us can pass on our legacy of love for the planet for future generations to embrace.

Legacy giving is vital for Greenpeace because we do not accept donations from corporations or governments: We rely entirely on gifts from individuals and independent foundations. Over the past few decades, tens of thousands of Green Guardians around the world have made it possible for us to continue our mission by leaving us a gift in their will or making us a beneficiary in their life insurance policy.

Thank you for making an extraordinary decision for the planet and for our future generations

Nowadays, more and more people are leaving a gift in their will to a cause they care about. Between 2020 and 2024, global legacy giving increased by 52%. Why not join them?

Ms Cheung, who became a Green Guardian in 2023 explains why she chose to leave money in her will to Greenpeace.

“I'm so grateful to live in Hong Kong—a city blessed with beautiful nature and relatively shielded from the frontlines of natural disasters. My hope is that after I'm gone, those who are less fortunate and face the worst impacts of the climate crisis and natural disasters will be able to live in a better and safer world.

Throughout history, there have always been people who dedicate their lives to righting environmental and social wrongs. I believe that leaving a legacy to organisations committed to these causes will help carry their vital work forward—and, in doing so, contribute to building a better future for all.”

A German donor, who had been a supporter of environmental campaigns for more than 30 years, donated his estate to green groups, including Greenpeace. In 2004, his legacy helped fund the building of our ship the Beluga II, which has taken part in research in the North and Baltic Seas, helping to win many environmental campaigns.

© Chanklang Kanthong / Greenpeace
© Peter Verhoog / Greenpeace

Make your will for free by including Greenpeace as a beneficiary How big are your dreams?

This year, Greenpeace began partnering with local social enterprise ForeverGift. Donors who are willing to donate at least HKD2,000 now and leave a bequest of at least HKD8,000 to Greenpeace could make their legally-binding will for free with ForeverGift. This means you can make plans for how to deal with your estate while also supporting Greenpeace's crucial environmental work.

1. Fill in the registration form by scanning the QR code on the right (website is in Chinese).

2. Once ForeverGift has your completed form, they will contact you to invite you to make a one-off donation of HK$2,000 or more to Greenpeace.

3. After confirming your donation, ForeverGift will then arrange for a practising lawyer to draft your will according to your wishes and for no charge.

Frequently Asked Questions about leaving a bequest

1

Do you need to have a minimum amount of money to make a will ?

There is no minimum amount of assets you need to have to make a will. Whatever the amount, you can divide it up however you wish.

What if I already have a will?

This new will legally replace the old one.

What type of legacy gifts does Greenpeace accept?

● Funds: You can either leave Greenpeace a percentage of your funds or a fixed amount.

● Residual gift: This is when you bequeath the remainder (or residue) of your estate to Greenpeace. This is anything that remains after all other bequests and expenses have been settled.

● Specific bequest: This means you would leave Greenpeace assets, such as stocks, bonds, property or jewellery, etc.

What if I want to add Greenpeace to my life assurance policy?

To add Greenpeace as a beneficiary in your life assurance policy, please contact your insurance company and give them the following information:

● Registered company name: Greenpeace East Asia

● Company registration number: 20774380

For inquiries, please contact Jimmy Lam:

Phone: 2854 8311 (Monday to Friday, 9:30 am to 6:00 pm)

Email: changemaker.hk@greenpeace.org

Are you willing to become a changemaker and make an even more powerful impact for our planet? Greenpeace is ready to join our expertise with your dreams to help achieve our common environmental goals!

Greenpeace's The Environmental Changemaker Programme welcomes committed environmentalists or independent foundations to work with us on environmental issues, creating synergy through major sponsorship. Together, we can make a real difference on the ground.

Currently Greenpeace focuses on six key areas: Climate, Oceans, Forests, Plastics, the Arctic and Sustainable Living. Our environmental work takes place here in Hong Kong and in over 55 countries and regions. Please scan the QR code on the right to learn more about The Environmental Changemaker programme.

If you are interested in exploring ways we can join forces and achieve so much more for our planet, please get in touch.

Phone: 2854 8311

(Monday to Friday 9:30 am to 6:00 pm)

Email: changemaker.hk@greenpeace.org

Contact person: Mr. Jimmy Lam

© Lorenzo Moscia / Greenpeace
© Tomás Munita / Greenpeace

Greenpeace East Asia Financial Report

Environmental Projects & Campaign Support

Climate and Energy

$78,770,070 (23%)

Oceans

$16,689,866 (4.9%)

Forests

$18,821,636 (5.5%)

Cross Campaign Issues

$16,547,757 (4.8%)

Campaign Communications & Media

$34,723,409 (10.1%)

Public Information & Outreach

$1,970,981 (0.6%)

Action, Volunteer Outreach & Community Management

$4,665,547 (1.4%)

Policy, Business & Science

$16,309,371 (4.8%)

Organisation Support & Governance

Senior Management & Governance

$5,236,307 (1.5%)

Legal Advisory

$2,496,867 (0.7%)

Human Resources

$17,216,769 (5.0%)

Administration

$8,324,528 (2.4%)

Financial Control

$12,388,988 (3.6%)

IT Support

$6,453,548 (1.9%)

Fundraising & Donor Engagement

Supporter Information & Mobilisation

$12,585,498 (3.7%)

Supporter Care & Development

$8,216,618 (2.4%)

Supporter Database, Licenses & Management

$8,419,212 (2.5%)

New Supporter Outreach

$34,964,103 (10.2%)

Fundraising Staff & Coordination

$8,631,365 (2.5%)

In 2024, this is how we divided up every HK$300 on our environmental projects & campaign supporting works

$108

Saving our climate

Addressing the climate emergency and helping relieve extreme weather events.

$23

Global activities and others

Connecting diverse resources to address multidimensional environmental risks.

$26

Protecting our forests

Safeguarding forests is also safeguarding biodiversity and the climate.

$23

Protecting our oceans

Oceans are not only important carbon sinks but sanctuaries for life.

$48

Environmental campaign message promotion and mobilisation

Making our voices loud and clear in calling for awareness and action.

$22

Research and investigations

Keeping abreast of the latest technologies to uncover the truth and come up with policy recommendations.

$41

Promoting a good life

Reducing plastic pollution and maintaining food safety for a sustainable future.

$9

Action, volunteer engagement and public information

People power to bring positive changes.

On the left, you will find the financial status of Greenpeace East Asia, extracted from the 2024 financial report audited by certified public accountants PKF Hong Kong Limited. To comply with Greenpeace's international global reporting requirements, the audited financial report is in euros. For reader convenience, amounts are converted to Hong Kong dollars using the average exchange rate for the entirety of 2024. Percentages may not sum to 100 due to rounding.

Additionally, to save paper, starting this year, we will only provide detailed project highlights in the electronic version of the annual report. For more details, please scan this QR code:

Distribution of Resources: Environmental Projects & Campaign Support

In addition to initiating innovative campaigns, Greenpeace East Asia participates in global initiatives, playing a pivotal role in securing significant victories for our planet. Our environmental efforts are backed by dedicated teams specialising in various areas, including environmental publications, media engagement, direct actions, scientific research, lobbying and mobilising public support. We uphold a commitment to openness and transparency, welcoming scrutiny from our members, the public and regulatory bodies.

Climate and Energy

Climate Sustainability / Tokyo office

● After Tokyo mandated the installation of solar panels on newly-built houses, we pushed for this trend to be extended to Kanagawa Prefecture. Local authorities later included this in their published plans, highlighting the success of our campaign. ● Also in Kanagawa, we strategically selected schools as places that urgently needed to be retrofitted with insulation so that students are not hit by sweltering temperatures in classrooms. We saw there was a gap in data and so we conducted a study to show how hot classrooms had become. Our campaign got great coverage in local media and the issues were discussed in several local government assemblies and in the National Diet. Our goal of getting insulation installed for eight high schools in Kanagawa was achieved in 2024. ● Tokyo Office is also supporting grassroots groups to build capacity to change environmental policy. The power of local residents has pushed local governments to standardise insulation and solar installation to higher levels set by the national government. We helped to form a new citizens' forum that continues to lobby the Prefectural Assembly.

● The Green Table Project: This aimed to encourage consumers to explore more sustainable economic models. By sharing information, fostering community connections and promoting action, we make it easier for people to get involved with environmental campaigns and cultivated a supportive network for collective action. The project published monthly newsletters, hosted an online cinema and held stakeholder meetings.

● Our team worked with local partners in Shiga Prefecture, Aomori Prefecture and Nagano 4-ku (Suwa area) to reach out to media and engage with the government on climate change issues. Our goal was to get "diverse voices", so we worked with the head priest of a respected local shrine, award-winning high school newspaper clubs and prominent community activists. Major projects included climate change film showings in Shiga and Aomori and an art exhibition on how climate change relates to everyday life in Japan. Our activities led to a total of 152 local media stories.

Project Highlights

● China Overseas Energy Investment, the National Energy Administration, and the Ministry of Ecology and Environment collaborated with us to release the Energy Project Transition in Indonesia: JETP and ETM Case Study Report, which received extensive coverage from media outlets such as China Energy News, The Paper and China Industry News. ● High-profile experts, including the former Vice Administrator of the National Energy Administration and the President of the China Energy Transition Association, along with senior executives from major enterprises such as China Energy Investment Corporation, China Huadian, State Power Investment Corporation and China Datang, were invited to participate to our seminars. These companies were encouraged to formulate transition plans for overseas coal power assets and establish knowledge exchange platforms offering practical solutions. ● Industry experts and state-owned enterprises welcomed the released of our China Overseas Renewable Energy Investment Database and widely read our articles in Caijing magazine. ● We held four hybrid (online and offline) corporate capacity-building workshops that explored practical approaches to overseas renewable energy investments, covering key areas such as legal frameworks, case studies and the application of diversified financing instruments.

Sustainability / Beijing office

● Climate Risk Project: Our groundbreaking research looked at how climate change affects the livelihoods of smallholder farmers across China. Collaborating with experts in climate science, climate economics and rural agricultural development, we focused on diverse agricultural regions that are particularly vulnerable to climate impacts. The research team analysed household income fluctuation, health consequences, adaptation costs, among other factors. The project quantifies the risks climate change poses to rural communities, and calls for urgent and effective adaptation measures. The report is scheduled for release in 2025.

Climate Sustainability

● "My Pet Footprint" uses engaging and emotional animation to raise awareness of the climate crisis and the fossil fuel industry. The ultimate goal is to produce an animation series for distribution on major streaming platforms like Netflix, exposing the negative impacts of the fossil fuel industry through compelling storytelling. We expanded our online audience and launched a global fundraising campaign in 2025.

13,278,120

Greening China's Investment / Beijing office

● We engaged in direct communication with the German Federal Ministry for Economic Affairs and Climate Action and relevant officials, establishing a communication network of 22 government officials and energy experts. This network facilitated the regular sharing of key policy updates on China's energy transition.● During the COP29 UN Climate Summit, Greenpeace played a pivotal role in pushing China's climate leadership and attracting media attention to the conference. We also co-organised three high-impact side events with Chinese partners at the China Pavilion: "Youth Action · World Future", "Public Participation for a Beautiful China" and "Chinese Civil Society Organizations in Action for Climate Change". ● Through innovative campaigns, such as screening our Climate Action Pioneers documentary across Beijing's busiest districts and micro-documentaries highlighting green energy solutions, Greenpeace reached over 5 million viewers and sparked widespread online discussions during the COP period.

● Low Carbon Development Policy Project: With Beijing University of Technology, we released a report on photovoltaics. This project aims to leverage the countywide photovoltaic pilot program to encourage Shandong and Jiangsu provinces to introduce policies to solve the challenges in rural deployment. We also cooperated with Chinese foreign policy think tanks to make diplomatic scholars more aware of the urgency and importance of China-EU climate and energy cooperation. We hope this will elevate the priority given to climate and energy cooperation within China-EU bilateral relations, reinforcing the role of both parties as global climate leaders. We worked with Shanghai Institutes for International Studies to release a report on opportunities for China-EU clean energy cooperation. In addition, all newly-approved coal power projects in China were monitored by our Beijing office. ● The Green & Transition Finance Project: With the Policy Research Center of the Ministry of Ecology and Environment, we released a report on finance for green and low carbon transformation. The report highlighted several successful industry case studies as replicable models for other carbon-intensive industries. We continued to provide information on the progress of China's green and transition finance policies and practices through the Green Finance Monitor and a series of policy analysis briefs.

● Public Action Evaluation: Greenpeace and the Policy Research Center of the Ministry of Ecology and Environment jointly developed an innovative evaluation system for public climate action. This groundbreaking initiative redefined public climate action to include policy influence, legal advocacy and social norm transformation. ● Youth Climate Action Project: We worked with Communication University of China to improve youth awareness of carbon neutrality and peak carbon issues by recruiting popular youth figures, conducting interviews with environmental pioneers, holding green finance lectures and seminars, showing documentaries and engagement on social media platforms.

13,804,351

HKD

Project Highlights

● Wellbeing Economy: Launched in 2024, this campaign argues for rethinking GDP, which measures economic size but not wellbeing, inequality or climate justice. Through surveys, interviews, webtoon collaborations and photo events, we called for a Wellbeing Budget that puts people and the planet before growth. In September, the UN recognised the need for alternatives to GDP amplifying our message globally. We also highlighted the link between overconsumption and environmental harm and called for more responsible ads.

● Through a collaborative project between Greenpeace Seoul's REboot Team and the Driving Change Team, we staged forums featuring field experts and visits to sites like Yeoju Energy-Self-Sufficient Village. These activities successfully laid the groundwork for designing policies necessary for low-carbon urban living and we presented them to Gyeonggi province.

● Responding to the Korean government's plans to build the world's largest semiconductor industrial complex in Yongin, alongside six LNG power plants, which produce greenhouse gas and air pollutants, we surveyed 1,000 local residents. They were concerned about the health risks, and called for greater renewable energy development instead. This feedback was delivered to the Ministry of Trade, Industry and Energy, state-owned energy company KEPCO, and local authorities, urging them to focus on establishing a carbon-neutral industrial complex powered by renewable energy. ● A study we commissioned on the environmental and economic impacts should Samsung (a key presence in Yongjin) achieve 100% renewable energy use by 2030 showed that the company could reduce greenhouse gas emissions equivalent to three times Seoul's annual emissions (as of 2021) while saving an estimated 15.7 trillion Korean won annually in energy costs. The report gained both corporate and political attention, solidifying the case for a carbon-neutral Yongin Cluster initiative. ● To promote transparent disclosure of corporate climate response efforts, the REboot team collaborated with other civil society organisations to engage the National Assembly through discussions, press conferences and policy advocacy campaigns. This resulted in Representative Kang Hoon-sik reintroducing an amendment proposal on this issue in November.

Greenpeace East Asia strengthened its nuclear disaster response capacity through multiple initiatives: ● We supported global campaigns to raise awareness of nuclear risks and reiterate that nuclear energy is not a viable solution to the climate crisis. ● Teams engaged with impacted communities and key stakeholders through independent scientific research and radiation monitoring (e.g., fieldwork in Chernobyl and Ukraine-related projects). ● Projects were also focused on improving domestic nuclear disaster response training and maintaining the organisation's radiation protection and response capabilities.

12,115,592

Car Decarbonisation / Seoul office

● Driving Change: Our Seoul team held five strategic meetings with Hyundai, urging the company to transition faster from non electric vehicles. In terms of hybrid vehicles, we challenged Hyundai's greenwashing practices and shaped public opinion through publishing an op-ed and collaborating on a branded video with Korea's most influential car media channel, garnering 330,000 views and 2,700 comments. During Hyundai's initial public offering in India, we partnered with Greenpeace India to highlight the country's severe air pollution and Hyundai's responsibility to decarbonise its operations. ● Our "Green Mobility Stations Ads Contest" attracted 118 teams, including 155 citizens. The winning works were displayed in high-traffic areas across Seoul. ● Seoul Metropolitan Council and Assembly Members worked with us when we presented the findings of our survey on the future of the Climate Transit Pass, a policy aimed at reducing emissions and promoting public transit use. ● Low-Carbon Urban Life Project: We held forums with field experts and laid the groundwork for policies necessary for low-carbon urban living. Greenpeace proposed these policies to Gyeonggi province, urging them to undertake more carbon neutrality efforts.

Car Decarbonisation / Tokyo office

● Toyota is ranked number one in the world in terms of sales volume. The amount of greenhouse gas emissions from its vehicles is equivalent to about half of Japan's total annual emissions. We launched a global petition that called on Toyota to decarbonise its fleet as soon as possible and followed this up with a report that showed how a sustainable transport model that takes into account convenience, safety and the climate should look. A separate report we published that analysed whether the seven leading car manufacturers could comply with stricter emission regulations in the US from 2027 showed it would be difficult for any of them to succeed under their current production plans.

Car Decarbonisation / Beijing office

● Beijing Zero-emission Transportation Project: This focused on cutting emissions from both passenger and commercial vehicles, which accounts for the majority of emissions from the transportation sector. ● Driving Change: This project examined the emissions standards of six Chinese branded cars sold globally, followed up by private meetings with the brands. Our team also joined a side event on sustainability at the second biggest auto event in China and published a series of op-eds that summarised highlights of that side event. ● Net Zero by Express: The team published a report on the risks from climate change to companies in the logistics sector that attracted mainstream media attention and there are signs that it will have long-term policy effects. We also worked with experts to discuss solutions for how the industry can adopt greener transportation.

11,737,206

Defending Climate Justice: ● Greenpeace Southeast Asia's teams used litigation, policy advocacy, and community actions to promote climate accountability, holding corporations and governments responsible for the climate crisis and amplifying the voices of communities most severely impacted. ● The Philippines: The team assisted in over 12 post-extreme weather disaster community relief efforts, providing solar facilities, food, and psychological support to Batangas and Rizal provinces. Through the "Who Pays" campaign, they demanded accountability from oil and gas companies and advocated for the Climate Accountability Act (CLIMA), which completed congressional committee review and gained the support of at least five new members of Congress. 41 affected communities nationwide participated in climate litigation, while 36 engaged in peaceful direct action. The team also held the "Iloilo Climate Response Hub Forum" in Iloilo City, gathering about 40 representatives from communities, local groups, and government to jointly promote the establishment of Community Climate Response Hubs, strengthening local response capacity to extreme weather and climate crises. This model was adopted in Cebu, Negros, and Samar provinces.

● Indonesia: Collaborating with civil society groups such as The Broken Systems and Walhi, the team exposed the vested interests behind carbon markets, nickel mining, and false climate solutions. Through the "99% Resist Camp," they trained 112 youth and community leaders across five locations, expanding grassroots actions. On Indonesia's Independence Day, they launched a 50-meter-long banner action, "Indonesia is not for sale: Merdeka!", in the new capital, Nusantara, to defend climate justice. ● Thailand: The team combined policy advocacy, community engagement, and media actions to bring climate issues into public discourse, holding 64 public events throughout the year, attracting 5,413 participants. They successfully pressured Thailand's largest building materials company, Siam Cement Group, to officially confirm the phase-out of its northern coal mining plans and advocated for environmental policy reforms such as the Pollutant Release and Transfer Register.

● Southeast Asia Regional Collaboration: The Southeast Asia team actively participated in global climate litigation and advocacy, including the Philippines' CLIMA Act and lawsuits in Europe, South Korea, and Norway. They assisted over 40 affected communities in the Philippines in engaging in international actions and, through the documentary "Journey for Justice," the People's Museum for Climate Justice, and international forums, amplified the voices of affected communities and youth on the global stage.

Climate Response/ Beijing office

● In 2024, Greenpeace East Asia focused on making climate change issues resonate with the public by connecting them to people's daily lives and interests. We used relatable data such as cherry blossom trends, heat stress and snowfall patterns to illustrate environmental changes. We also leveraged timely opportunities for deeper storytelling; for example, during typhoon season, we highlighted crop and agricultural damage to campaign on climate inflation. A key part of this strategy is using data and research to communicate the urgency of the climate crisis and drive public action.

Our team focused on using media engagement to highlight extreme weather events in China and connect climate risks to people's daily lives. This included discussing threats to cultural heritage, food production, livelihoods and safety. We talked to local communities and told their stories, helping them foster a sense of agency in facing climate change. ● Storytelling and Responding to Climate Risks: A climate activist photo exhibition featuring 12 individuals kicked off the three-day "Duck Knows First" Cultural Festival in Hangzhou. It attracted over 40 media outlets and resulted in more than 100 news stories. We held a three-day offline exhibition at the Beijing International Board Game Convention, where cultural influencers shared personal climate stories. In addition, our team conducted workshops in Hangzhou, including thematic sessions with impacted communities.

Climate Response/ Seoul office

Greenpeace Seoul launched the Climate Responsive campaign in 2024 to confront the rising risks of climate-driven disasters and build long-term solutions for communities to cope. ● Climate Responsive Campaign: Our team published a heatwave analysis showing how the climate crisis is worsening extreme weather in Korea. We launched an investigation into wildfires linked to climate change in the country to influence the national conversation on wildfire response. Responding to the lack of long-term support for communities after an immediate crisis passes, we partnered with a disaster mental health organisation and conducted surveys in affected regions to better understand emotional impacts and then co-designed recovery programs. ● We launched Climate Responders, a trained, citizen-led disaster response team of around 40 people who started with fieldwork in Gangneung, a wildfire-affected area, and Jeonnam, which suffers from severe flooding. They talked with local people, recorded their stories and helped with local recovery efforts. ● Responsive Digital Communication During Climate Disasters: Whenever major events occurred, the team produced timely digital content through social media channels to highlight the connection between climate disasters and the climate crisis. This kept climate disasters in the public eye framing them as direct consequences of climate inaction and calling for structural change.

6,877,953

Renewable Energy/ Taipei office

This project focused on the concept of "climate inflation" and urging the government and corporations to accelerate the transition to renewable energy. ● Our renewable energy team urged to get the government and corporations to accelerate their transitions to renewable energy by linking this with benefits in people's lives. We conducted a review of all climate actions taken by major carbon-emitting corporations and called out three companies for selling green electricity to state power company Taipower instead of using it themselves, arguing that they are profiting from environmental pollution and contributing to a social burden. ● A report we published in August explained the concept of "climate inflation" and we followed this up with calls for a "Net-Zero Investment Act", pointing out that Mid-Autumn Festival food prices have risen almost 40% over the last 10 years, in part as a result of the climate crisis. At the end of the year, our team called on the government to amend the law to encourage firms to establish their own power generation and used experiences in India as examples to follow.

4,241,188

Project Highlights

Corporate Campaign for Climate / Beijing office

● REpowerICT Project: This aims to move key industries such as technology, steel and chemicals towards 100% renewable energy. Our Clean Cloud 2024 monitored progress made by tech giants that have already committed to carbon neutrality and 100% renewable energy. Our campaign messages are resonating among key stakeholders, from policymakers and industry experts to corporations.

● An online advocacy campaign was launched targeting Temu, the e-commerce platform under Pinduoduo, calling on the company to publicly disclose its greenhouse gas emissions data, especially carbon emissions from its supply chain and transportation processes. The campaign generated over 2.2 million impressions and garnered more than 10,000 supporters worldwide. ● We developed several data-driven outputs, including the Green Economy Policy Database and the Biodiversity Database, which empowered campaigns with cutting-edge analytical toolkits, and provided data insights to identify strategic areas for new campaigns.

● Platforms4Good: This project focused on two sectors: e-commerce and ride-hailing. We held a seminar on environmental responsibility attended by Chinese e-commerce giant Alibaba and created a media monitoring tool that allows local NGOs to track how the media is reporting environmental issues and how their work is covered by media. With Tongji University, we worked on a report on what ride-hailing platforms can do to cement the sector's environmental advantage over private cars.

● This project focused on decarbonising the AI sector. Our team released a report, Powering Ahead, on the cost benefits of renewable energy across the electronics supply chain in East Asia. This helped us push the largest iPhone maker, Foxconn, to commit to using 100% renewable energy by 2040.

Corporate Campaign for Climate

● Finance for Future: Our team published an annual evaluation report on Chinese asset managers' climate performance. This report was widely covered by media and we also reached our target audience, global asset managers and asset owners, with a campaign on LinkedIn. We engaged industry experts and researchers through a transition finance seminar in Beijing. At the annual China Sustainable Investment Forum, the keynote speech was given by us. ● We released a policy paper on Hong Kong's green finance policy and held a follow-up meeting with Hong Kong Green and Sustainable Finance Cross-Agency Steering Group, which was attended by 11 representatives from key regulatory bodies. The Hong Kong team released a report highlighting significant gaps in disclosure by companies under Hong Kong's new climate-related requirements.

3,661,795

Urban Climate and Energy Solutions / Hong Kong office

We focused on two core strategies: humanising the climate crisis through stories of real people affected by extreme weather supported by data to drive public awareness and engagement and pushing for structural change by advocating for stronger climate policies and transparent, credible green finance. ● Working with local youth NGO CarbonCare InnoLab, we published a finance policy evaluation report that identified three major gaps in Hong Kong's green finance infrastructure, especially weak anti-greenwashing regulations. Our media push emphasised how Hong Kong compared unfavorably with Singapore and Tokyo. ● Four personal stories we released highlighted the human impacts of climate change and extreme weather and helped build an emotional connection with the public. ● Our team conducted a public opinion survey on extreme weather that found that 80% of respondents were worried and nearly 40% of young people said extreme weather made them less likely to have children and more likely to consider leaving Hong Kong. Media coverage drove awareness of the growing mental and social impacts of the climate crisis. ● Greenpeace and 23 civil society organisations submitted a climate policy package to the Chief Executive, urging for stronger climate governance, renewable energy development and adaptation strategies. ● A report we released on a survey of the public on renewable energy and climate adaptation demonstrated wide social consensus for action on expanding local renewable energy and adopting climate adaptation measures. ● Our analysis of how Hong Kong Stock Exchange's new environmental, social and governance (ESG) disclosure regulations found that over 50% of listed companies were inconsistently reporting their carbon emissions data. The report highlighted three regulatory gaps and called for stronger disclosure standards aligned with international best practices.

Radiation Protection

Coal, Water and Air Pollution

Our experienced radiation protection advisor was deployed to Ukraine to assist with monitoring nuclear power plants. We also published an internal analysis on Japan's nuclear and renewable energy sectors, climate policies and on improving regional nuclear incident response capabilities.

Greenpeace East Asia's Clean Air Unit, working with Greenpeace offices in developing countries, conducted scientific research to promote clean energy transitions and sustainable practices. Key investigations included: (1) An analysis of Delhi's transport-related air pollution and its impacts; (2) A report exposing major air pollution sources across Africa, leading to policy discussions with the South African government; (3) A study identifying the Doña Juana landfill in Bogotá as a significant global methane emitter, emphasising the climate impacts of waste management; and (4) An assessment of nitrogen dioxide pollution in seven major Indian cities beyond Delhi, highlighting the role of transport and fuel combustion.

2,659,453

1,450,453

412,887

78,770,070

Oceans Forests

Project Highlights HKD

Protect the Oceans / Beijing Office

Protect the Oceans / Seoul Office

● We organised two workshops with Xiamen University focusing on the Global Ocean Treaty and High-Seas Marine Protected Areas (MPAs) to encourage Beijing's ratification of the treaty. ● Our report on European Union's MPA policies and implementation won widespread media and social media coverage and was welcomed by academics. ● The team also continued to raise public awareness of the importance of ocean protection by releasing a briefing on deep-sea mining highlighting its impacts. In addition, we launched an interactive online game on humpback whale migration and MPAs and released a series of expert lecture videos on marine biodiversity conservation.

● Funded by over 300 supporters, we published a Korean translation of our Roadmap to 30x30 report and urged the Ministries of Foreign Affairs and Oceans and Fisheries to ratify the Global Ocean Treaty, make stronger commitments at the 2025 UN Ocean Conference and support both deep-sea mining moratoriums and biodiversity protection. ● Our World Oceans Day event attracted over 120 families, where we used a giant puzzle to symbolise ocean protection and raise public awareness. After the event, we handed over the final puzzle piece representing the government's role to the Ministry of Oceans and Fisheries, urging swift action toward treaty ratification. ● We produced a documentary, SEAGNAL, showcasing global ocean threats and the importance of Marine Protected Areas. Filmed across seven regions globally, the documentary shares powerful testimonies from those witnessing firsthand the oceans crisis, while presenting solutions for ocean protection. Our hard work paid off, in March 2025, Korea did indeed ratify the treaty.

Project Highlights

Global Forest Work & Biodiversity / Beijing Office

6,937,338

Global Forest Work & Biodiversity / Seoul Office

● Our research on policy gaps that hinder efforts at forest restoration (restoration helps protect biodiversity, climate, and people) was used to draft policy recommendations to the government for its revision of key laws, such as the National Park Law and Environment Code. ● We published newsletters sharing cutting-edge forest restoration information to foster exchanges and cooperation. ● At a book giveaway event, we released our Forest-Friendly Camping Handbook that attracted over 100,000 views on social media and significantly boosted public engagement. ● At the Xishuangbanna International Film Festival, we screened a documentary and held an award-winning photo exhibition. ● We continued to raise the alarm on forest carbon offset risks, prompting the government to respond by reporting its findings on chaotic forest carbon trade. 5,834,428

● A Greenpeace report highlighting the overlap of approximately 70,000 hectares of Korea's economic forests (1.2 times the size of Seoul) with protected areas garnered national media attention, resulting in the government's removal of Minjisan from the designated economic forest list. ● Our report exposing systemic policy failures in Korea's protected area management prompted a National Assembly forum to initiate discussions on governance and legal reforms. ● We continued to push for legal and institutional reforms and raise public awareness of biodiversity protection through engagement activities.

Illegal & Overfishing / Taipei Office

● Our focus last year was on urging the government to implement stricter regulations and improve law enforcement as well as to push businesses to adopt transparent and traceable procurement practices to safeguard human rights and adopt sustainable fishing. Our monitoring and advocacy aimed at guiding fisheries toward environmental and social responsibility. ● The passage of the Marine Conservation Act through its third reading, following our work, marked an important milestone in protecting marine ecosystems. ● We published two reports, A Longterm Fish Monitoring Survey and An Assessment of Coastal Vessel Activities' Pressure on Marine Tourism and Potential Ecological Hotspots, revealing the current state of marine ecology and providing critical data for future conservation strategies.

Illegal & Overfishing / Beijing Office

Global Ocean Campaigns

● With leading fisheries experts from Xiamen University and other research institutions, we launched studies on from-bait-to-port catch traceability and effective fishing gear management, aiming to improve China's coastal fisheries management. ● We submitted recommendations during the public consultation on China's Fisheries Law amendment draft and gave media interviews to raise public awareness of the importance of fisheries sustainability.

● Greenpeace's Protect the Oceans team urges for countries to ratify the Global Ocean Treaty by 2025 to achieve the 30x30 marine protection goal. ● The Rainbow Warrior's "Ocean Justice" campaign in Thailand raised public awareness and fostered collaboration among communities, scientists and the government. ● Greenpeace Southeast Asia teams held workshops in Thailand and Indonesia to boost local marine conservation efforts and raise awareness of ecosystem threats. ● In addition, we supported coastal community representatives to attend the 16th Conference of the Parties (COP16) to the Convention on Biological Diversity held in Colombia, highlighting community-led marine protection and traditional fishing knowledge.

5,167,906

Global Forest Campaigns

● Greenpeace Southeast Asia empowered communities to resist exploitative, carbon-intensive development and oligarch-driven environmental damage in Papua. ● The team organised the "99% Resist Camp" to train youth and Indigenous leaders, and used the #AllEyesOnPapua hashtag to support land rights and raise awareness.● Greenpeace supported Indigenous legal actions and global cooperation to address deforestation and biodiversity loss in Indonesia. ● The team worked with civil society groups to expose oligarch interests behind deforestation, land grabs, and false climate solutions, and investigated biofuel and mining policies. ● Our work promoting legal recognition of Indigenous lands in Papua helped secure nearly 100,000 hectares for over 4,000 people and strengthened forest protection through the "Telusur Tanah Papua" initiative.

12,987,208

18,821,636

4,584,621

16,689,866

Good Life

Break Free from Plastic / Hong Kong Office

In response to the shelving of Hong Kong's Municipal Solid Waste Charging Scheme and limited enforcement of the Regulation on Disposable Plastic Tableware, Greenpeace raised public awareness and pressured the government and corporations to tackle plastic pollution. ● We revealed that nearly half of household waste comes from disposable takeaway packaging, attracting widespread media and public attention. ● Our "Plastic Whale" installation and public opinion survey data were used to call on the government and corporations to reduce plastics at source. ● We made the first ever local microplastic study in wildlife, showing that 85% of samples contained microplastics and highlighted the ecological and human health risks of plastic pollution. ● We attended corporate sustainability forums and had multiple rounds of discussions with the Secretary for Environment and Ecology. ● Media coverage of our campaign throughout 2024 reinforced Greenpeace's leadership role in advocating for plastic reduction.

Break Free from Plastic / Taipei Office

Break Free from Plastic / Seoul Office

● Satellite imagery and fieldwork: We revealed the existence of 100 government-designated dumping sites overflowing with waste, forming "trash mountains." ● Budgetary analysis: Our work exposed a 22-fold disparity in government spending: NT$1.77 billion on end-of-life treatment vs. NT$80 million on source reduction, highlighting policy failure. ● Microplastic research: Consecutive seasons of microplastic contamination found near Kaohsiung's Linyuan Petrochemical Zone was used to urge for reductions in plastic production. ● East Asia River Plastic Audit: Our team held 13 river cleanups (Tamsui & Zengwen Rivers), documenting waste composition and brands.

● By making regional alliances, we pressured Korea into acknowledging the importance of plastic reduction for the first time, prompting a commitment to reduce production and join plastic treaty negotiations. ● We used AI to analyse plastic use in popular TV shows, exposing the widespread use of single-use plastic beverage containers in dramas. ● Drones and AI were used to investigate plastic pollution in the Han River downstream wetlands, a biodiversity-rich site of international importance, closed to human access. ● At negotiations for the Global Plastics Treaty, we organised the largest-ever march at these events, submitted a petition signed by over three million people to the UN and collaborated with artists to create a giant "eye" flag made of global citizen portraits, urging the treaty to prioritise plastic reduction. ● The Rainbow Warrior's East Asia Plastic-Free Tour visited several cities in East Asia, boosting public awareness of the treaty and plastic pollution problem.

Break Free from Plastic / Tokyo Office

Sailing for Change: The Plastic-Free Future Tour

● Our 2023 study of major cafés (Starbucks, Tully's, Pronto) and convenience stores chains (7-Eleven, Family Mart, Lawson) revealed over 2.4 billion disposable beverage containers are discarded annually, highlighting a huge environmental impact. ● We made a life cycle analysis showing that switching to reusable cups could reduce CO₂ emissions by 57%, water consumption by 36%, and fossil fuel consumption by 62% per cup, demonstrating the substantial environmental benefits of reuse.

● Greenpeace's Rainbow Warrior toured four East Asian cities in support of the fifth round of negotiations for the Global Plastics Treaty. Each ship visit attracted over 1,000 visitors, boosting public support for reducing plastic production. ● Sediment samples were collected near a petrochemical plant, contributing to Taipei team's ongoing microplastic research. ● Korean director Shim Hyeongjun filmed scenes for his new movie, CLEAR, onboard, helping to further publicise the urgent need for plastic reduction. ● Four press conferences generated over 100 local media reports. ● Finally, direct action by Greenpeace activists against a petrochemical vessel in Korea garnered significant widespread media attention. In the end, more than 100 countries signed a declaration to cut plastic production a landmark achievement.

7,292,593

Project Highlights

20,436,477

Global Good Life Campaigns

● Reducing Plastic Pollution: We continued to urge ASEAN countries to advocate for a strong Global Plastics Treaty and establish a comprehensive regional policy to significantly reduce single-use plastic production at source and also support the implementation of reusable systems. ● In Thailand, we released two investigative reports to expose flaws in Charoen Pokphand (CP) Group's sustainable packaging policy, highlighting insufficient efforts to tackle the plastic pollution crisis, and debunking the myths of biodegradable plastics. It provides solid evidence for our call that the CP Group should address plastic pollution by 2030. ● In Indonesia, we successfully engaged 12 community groups to join the Plastic Free July movement (Piknik Bebas Plastik), organising a beach clean-up, a plastic-free picnic and a documentary screening to promote a plastic-free future. ● Food security and sustainability: We launched a global report to reveal how the massive methane emissions from meat and dairy giants are contributing to the climate crisis, advocating for production cuts to help mitigate global warming. ● We researched maize expansion for animal feed in the Sub-Mekong region, linking industrial maize plantations to floods and landslides. We also issued an open letter to the Thai, Laos and Myanmar governments, urging maize reduction for animal feed as part of haze pollution solutions.

Cross Campaign Projects

Project Highlights

City Development / Hong Kong Office

The government's decision to delay the Lantau Tomorrow reclamation project is a direct result of our research that exposed its environmental, financial and social flaws and mobilised public and academic pressure. ● Our wetland destruction study revealed 78.7 hectares of land has already been destroyed and 587 hectares are at risk under current Northern Metropolis plans. ● With 10 green groups, we held a press conference to criticise the San Tin Technopole environmental impact assessment for serious irregularities, highlighting environmental, financial and climate risks, increasing the chance of judicial review. ● A further joint press conference highlighted violations of national ecological conservation policies and urged the rejection of relevant development plans. ● A three-week Town Planning Board mobilisation resulted in 2,306 people signing up, over 1,000 submissions (65% of the total received by the government) via an online platform, 50 participants in workshops and over 100 presentations at board hearings.

Climate

Community

Stakeholder

Engagement / Taipei Office

● Green Future Academy: This climate change online learning platform provides diverse climate change educational resources videos, modules and games and was used by 100,000 students and 2,800 teachers, indirectly benifitting another 380,000 students.

● Net-Zero Education Teacher Training: Green Future partnered with academics and NGOs to offer workshops and online resources, helping to train teachers on renewable energy and energy transition. ● Climate Change Education Summit: Green Future Academy held the largest climate change education summit in Taipei, attracting over 100 teachers experienced in plastic education. ● Youth Climate Action: Partnering with 82 schools, Green Future Academy helped educate over 2,500 students about climate change and net-zero.

● In response to cross-sectoral and cross-border environmental crises, our team participated in formulating specific goals and strategies for global projects. We coordinated environmental campaigns across global regional divisions and offices, supported global project coordination and oversight, and ensured the achievement of Greenpeace's global environmental objectives.

1,976,629

29,705,700

558,133

10,033,359

Global Crosscampaign Issues

● As part of our global climate work, we sent delegations to events like COP29 to lobby for climate policies. ● Staff attended Greenpeace International meetings and training sessions to improve resource sharing and project support to make our work more effective. ● We supported Greenpeace Middle East and North Africa on the "Ummah for Earth" project to keep growing a strong, evolving movement of Muslim voices in climate action, with highlights including the "Islamic Finance and Renewable Energy" report and the Climate Justice Camp 2024.

5,956,264

16,547,757

Campaign Communications, Media, and Outreach

Project Highlights

Campaigns/ Environmental Project Communications Delivery

● Maintained a communications project staff of 46 in Hong Kong, Beijing, Taipei, Seoul and Tokyo. The teams are responsible for external communications with media for organisational messaging on 21 environmental projects. ● Enhanced the influential power of our campaigns through communications: responded to media and public enquiries, maintained positive relationships with media and opinion leaders, and held press conferences on our research.

● Advocated positive changes through different means of communication: produced videos with opinion leaders on environmental issues, shared expert opinions on media platforms, participated in seminars, and published promotional materials.

Branding & Environmental Communications Research Collaborated with local communities in carrying out environmental campaigns to amplify our voice and promote change.

Digital

Mobilisation & Environmental Communications Research

Used innovative ways to improve project communications, multimedia work, and social media management to enhance our influence for the environment. Mobilised people online to support regional and global campaigns on protecting oceans, forests and the climate. ● Conducted market research to better understand people's ideas about environmental issues.

Environmental Analytics Formulate In-depth analysis of environment-related news coverage and social media posts, interpreting trends in public opinion, analysing and improving our campaign messaging, and used new methods of data collection and analysis to improve our digital communications.

Multimedia Produce graphics, photos and video to support project communications, as well as maintenance of our multimedia library and development of new digital campaigning tools.

Supporter Communications

● Produced regular communications materials through channels such as print, websites, email, SMS, social media, and instant messaging applications to keep the general public updated on the latest environmental issues. ● Created environmental science materials to enhance awareness of the climate emergency and the importance of climate action.

HKD

Action, Volunteer Outreach & Community Management

Project Highlights HKD

Regional Actions & Outreach Coordination

● Coordinated action planning, execution, logistics and legal assessment. ● Supported educational and promotional events to engage with the public, such as organising volunteer activities. 1,186,565

5,153,167

3,590,890

22,271,528

3,577,437

Training & Equipment

● Provided infrastructure support for non-violent direct actions (NVDA) to support environmental campaigns. ● Responsible for the purchase, maintenance and development of tools, equipment, and safety gear. 1,081,946

2,397,036 4,665,547

Policy, Business & Science

Project Highlights HKD

Regional Research & Investigation

1,970,981

Monitored urgent environmental disasters and mobilised staff to bear witness and understand root causes. Developed innovative research and investigation techniques, such as the use of aerial footage satellite positioning and tracking and ship tracking; monitored environmental accidents and extreme weather events and evaluated whether to mobilise an emergency response.

1,064,362

Environmental Research Development Conducted regular training scouting, sampling, online research, and workshops held regionally to facilitate knowledge sharing and risk management. 1,459,230 Application of Advanced Cognitive Science

● Researched to understand the barriers, frustrations and opportunities for the campaigners working in the age of polycrisis and continued the Anger Monitor across 12 countries, as well as responsive surveys on heatwaves, air pollution and political crisis in different Asian countries, and helped design adaptation interventions for the fishing communities in Indonesia through our resilience mapping approach. ● Collaborated with the Environment Development Center, a Serbian NGO, to help them with community solar empowerment. ● Partnered with the Society of Renewable Energy and leading science communications channel Kokbisa in Indonesia to empower the youth on energy transition.

Advisory Sustainable Policy & Business

● Advised on liaising with governments and the UN on environmental campaigns. Maintained relationships with key political contacts in government, research institutions and NGOs.

● Developed strategies and provided professional advice to change corporate behaviour by engaging with financial communities and attending business forums as speakers.

11,932,044

1,853,734

16,309,371

Share Your Thoughts for a Greener Future!

We'd like to say a big thank you to all our members who have given us feedback over the past year. Your input has helped us change how we do our work. This includes expanding our environmental education programme, holding screenings, and launching an eco-photography masterclass.

We would love to hear from YOU –all 31,000 of you! – on how we can work better together in the future to help protect our environment. So please, take a few minutes to send your thoughts to us by scanning the QR code below. We can't wait to see your ideas!

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The impacts we are already making In 2024, we offered online wildlife photography courses and delivered environmental talks and donated books to Hong Kong schools, fostering an appreciation for nature in children and adults. This year, we are expanding our educational programs:

1. Extreme weather VR experience: A highlyimmersive VR experience to help young minds understand how climate change is impacting our lives and fostering a passion for environmental protection.

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3. Greenpeace book giveaways: We will distribute 500 copies of our beautiful picture book Hidden Secrets of the Animal Kingdom to elementary schools and kindergartens in Hong Kong and Macau. The book is packed with educational worksheets and fun games to make children fall in love with learning about nature.

We can only do all this because of you! Please consider increasing your monthly donation to help us reach even more children, creating even more environmental champions for Hong Kong! Let's make it happen!

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