NOV/DEC Promotions
Deal 1
BEERS, LAGERS & CIDERS
Rocking Rudolph Christmas POS Deal Tier 1 p4
Buy one firkin or one pin and get a paper point of sale kit.
Deal 2 Rocking Rudolph Christmas POS Deal Tier 2 p4
Buy 2x9G and get two Rocking Rudolph baubles.
Deal 3 Rocking Rudolph Christmas POS Deal Tier 3 p4
First 50 customers who order 4x9G receive a Rocking Rudolph jumper, plus 12x glasses.
Deal 12 Old Speckled Hen Rate-of-Sale Kit Deal p13
Buy 2x9G or 2x30L in November and receive a free pin badge scratchcard kit.
Deal 13 Save £3 on Rekorderlig p18
Save £3 on each case across the Rekorderlig Cider range.
Deal 16 Greene King Packaged 3-for-1 Deal p30
Buy three cases of Greene King bottles or cans and get one case free (T&Cs apply).
Deal 17 Westons Install Deal p32
Install from across the Westons range and receive a free 50L Keg & POS kit.
Deal 18 Greene King IPA Rate-of-Sale Kit Deal p33
Purchase 2x9Gs of Greene King IPA and receive a Christmas Sock POS kit.
Deal 20 Thatchers Zero 3+1 Deal p40
Buy three cases of Thatchers Zero and get one case free.
Deal 21 Estrella Galicia Install Deal p41
Install Estrella Galicia and receive a free 50L keg, branded glassware and four blankets.
Deal 22 Estrella Galicia 2+1 Packaged Deal p41
Buy two cases of Estrella Galicia 4.7% or Gluten Free 5.5% and receive a free case of Estrella Galicia 0.0%.
Deal 52 Belhaven Install Deal p25
Install and receive a POS kit, glasses and t-shirts.
For all orders please contact 0345 607 5325
WINES
Deal 27
Save £1.80 on Nice Wines p52
Save £1.80 on each case across the Nice wines can range.
Deal 44 Jack Rabbit 11+1 Deal p66
Buy 11 bottles across the Jack Rabbit range and get one bottle free.
Deal 45 Save £3 on Jack Rabbit Prosecco p66
Save £3 on each case of Jack Rabbit 20cl Prosecco.
Deal 46 Jack Rabbit 7+1 Deal p66
Buy seven cases from across the Jack Rabbit 187ml range and get one case free.
Deal 47 Save £3 on NEW Jack Rabbit Malbec p66
Save £3 on each case of Jack Rabbit Malbec. *Launch offer*
Deal 49 Sette Bello Prosecco 11+1 Deal p68
Buy 11 bottles of Sette Bello Prosecco and get one bottle free.
Deal 50 I Heart 8+1 Deal p68
Buy eight cases from across the I Heart 187ml range and get one case free.
Deal 51
Save £5 on Lanson Champagne p69
Save £5 on each bottle of Lanson Le Black Création and Lanson Le Rosé Création.
Deal 4
Save £1.50 on Disaronno Spirits p8
SPIRITS
Save £1.50 on each 70cl bottle of Disaronno, Tia Maria, Isolabella Limoncello & Three Sixty Vodka.
Deal 5 Save £6 on Disaronno Velvet p8
Save £6 on each 70cl bottle of Disaronno Velvet.
Deal 19 Save £1 on Diageo Spirits p39
Save £1 across the 1.5L Diageo Spirits range.
Deal 23 CleanCo 3+1 Deal p44
Buy 3x70cl bottles from across the CleanCo 0.0% spirits range and get 1x70cl bottle free.
Deal 24 Sazerac Spirits 6+1 Deal p46
Buy 2x70cl Fireball, 2x70cl Tequila Rose & 2x70cl Southern Comfort and get a 70cl Buffalo Trace Bourbon bottle free.
Deal 25 Halewood 4+1 Deal p47
Buy any 4x70cl from the Whitley Neill or Dead Man’s Fingers range and get 1x70cl Dead Man’s Fingers Raspberry Rum Cream free.
Deal 26 VK 4+1 p47
Buy four cases from across the VK range and get one case of Kick Eneregy free.
Deal 29 Campari Spirits 6+1 Deal p53
Buy 6x70cl bottles from across the Campari Spirits range and get 1x70cl Aperol free.
Deal 30 Kraken POS Deal p53
Buy 4x70cl bottles from across the Kraken range and get six Kraken Mason Jars free.
Deal 31 Save £3.50 on Remy Martin VSOP p56
Save £3.50 on each 70cl bottle of Remy Martin VSOP.
Deal 32 Save £1.50 on St-Remy XO p56
Save £1.50 on each 70cl bottle of St-Remy XO.
Deal 33 Save £1.50 on Edinburgh Gin Liqueurs p57
Save £1.50 on each bottle across the Edinburgh Gin Liqueur range.
Deal 34 Save £2.50 on Edinburgh Gin p57
Save £2.50 on each bottle of Edinburgh Gin. Belhaven only
Deal 41 Bacardi 10+1 Deal p62
Buy 10x70cl bottles from across the Bacardi Spirits range and get 1x70cl Patron XO Cafe free.
Deal 42
Save up to £2 on Brown Forman Spirits p62
Save up to £2 per bottle across the Brown Forman Winter Spirits Collection.
Deal 43 WGS 6+1 Deal p63
Buy six bottles from across the William Grant & Sons portfolio and get a bottle of Sailor Jerry free.
Deal 53 Loch Lomond 12 YO 3+1 Deal p37
Buy 3x70cl Loch Lomond 12 YO and get 1x70cl bottle free.
Deal 54 Ben Lomond Gin 3+1 Deal p37
Buy 3x70cl Ben Lomond Gin and get 1x70cl bottle free.
Deal 6 Fever-Tree 4+1 p9
Buy any four cases from across the Fever-Tree 24x200 range and get a case of Lemonade free.
Deal 7 Save £2 on Fever-Tree p9
Save £2 across the Fever-Tree Sparkling range.
Deal 8 Fever-Tree 3+1 p9
Buy three bottles from across the Fever-Tree Mixers range and get one free.
Deal 9 Belvoir 3+1 Deal p12
Buy three cases from the Belvoir Sparkling range and get one case free.
Deal 10
Save £3 on Oasis p12
Save £3 on each case of Oasis cans.
Deal 11 Save £3 on Appletiser p12
Save £3 on each case of Appletiser.
Deal 14 Save £1 on Lucozade Sports p19
Save £1 on each case of Lucozade Sports.
Deal 15 Save £2.50 on Lucozade Energy p19
Save £2.50 on each case of Lucozade Energy.
Deal 28 Funkin POS Deal p52
Buy two cases from the Funkin Mixers range and get a Cocktail Kit free.
Deal 35 Save £1 on Schweppes Mixers & Juices p57
Save £1 on each case across the 200ml glass mixers & juices or 150ml can range.
Deal 36 Save £3 on Coca-Cola Zero p60
Save £3 on each case of Coca-Cola Zero nrb.
Deal 37 Save £2 on Fanta & Sprite p60
Save £2 on each case of Fanta & Sprite nrb.
Deal 38 Simply Fruity 3+1 Deal p60
Buy three cases of Simply Fruity and get one case free.
Deal 39 Save 60p on Irn Bru p60
Save 60p on each case of Irn Bru. Belhaven only
Deal 40 J2O 4+1 Deal p61
Buy four cases from the J2O range and receive a case of Orange & Passionfruit free.
Deal 48 Frobishers Fusion 2+1 p67
Buy two cases from across the Frobishers Fusion range and get one free.
this crowd-pleasing beer is the number one Christmas ale in the UK's on-trade market, a position it’s held for the last decade! Christmas revellers love getting into the spirit with this festive, full-bodied beer, making it the perfect seasonal cask ale for your bar.
All
Time
Enjoy
Meet
Key
With
Explore
Make
Championing the classics.
WELCOME
As we move into November and December, the most important trading period of the year is upon us. The festive season always brings a unique buzz to the On Trade, with customers looking to celebrate, indulge, and spend more quality time in their favourite venues. It’s a time filled with opportunity – and we’re here to help you make the very most of it.
Within this edition, you’ll find a wide range of festive promotions designed to support your business and ensure your customers have plenty of reasons to return again and again. From sparkling wines and celebratory spirits, to exciting new beers and winter warmers, we’ve pulled together a drinks line-up that captures the very best of the season.
Christmas parties, New Year’s Eve gatherings, and festive catch-ups all represent fantastic chances to boost footfall and maximise sales, and the insights we share will help you get ahead of the competition. You’ll also find our customer profile showcasing a venue that has truly embraced the season, plus all the latest offers to make sure you’re well-stocked for the busy weeks ahead.
Looking forward, future editions will continue to bring you expert perspectives from across Greene King and Belhaven, ensuring you have the best possible support at your fingertips.
I hope you find plenty of inspiration in this issue and, most importantly, I wish you a successful festive trading period. Thank you, as always, for your continued partnership.
KATHRYN CHABOWSKA HEAD OF BUYING, GREENE KING FREE TRADE
DELIVERY SCHEDULE
In order to accommodate the Christmas and New Year Bank Holidays, as in previous years, we have to make some adjustments to your usual order and delivery arrangements.
HERE YOU WILL FIND YOUR REVISED DELIVERY SCHEDULE FOR THE CHRISTMAS PERIOD
MONDAY DELIVERY
TUESDAY DELIVERY
Normal Call Day Normal Del Day Xmas Call Day Xmas Del Day
Fri 21/11/25 Tue 25/11/25 Fri 21/11/25 Tue 25/11/25
Fri 27/11/25 Tue 02/12/25 Fri 28/11/25 Tue 02/12/25
Fri 05/12/25 Tue 09/12/25 Fri 05/12/25 Tue 09/12/25
Fri 12/12/25 Tue 16/12/25 Fri 12/12/25 Tue 16/12/25
Fri 19/12/25 Tue 23/12/25 Thu 18/12/25 Mon 22/12/25
Fri 26/12/25 Tue 30/12/25 Wed 24/12/25 Tue 30/12/25
Fri 02/01/26 Tue 06/01/26 Wed 31/12/25 Tue 06/01/26
WEDNESDAY DELIVERY
Normal Call Day Normal Del Day Xmas Call Day Xmas Del Day
Mon 24/11/25 Wed 26/11/25 Mon 24/11/25 Wed 26/11/25
Mon 01/12/25 Wed 03/12/25 Mon 01/12/25 Wed 03/12/25
Mon 08/12/25 Wed 10/12/25 Mon 08/12/25 Wed 10/12/25
Mon 15/12/25 Wed 17/12/25 Mon 15/12/25 Wed 17/12/25
Mon 22/12/25 Wed 24/12/25 Fri 19/12/25 Tue 23/12/25
Mon 29/12/25 Wed 31/12/25 Mon 29/12/25 Wed 31/12/25
Mon 05/01/26 Wed 07/01/26 Mon 05/01/26 Wed 07/01/26
THURSDAY DELIVERY
Normal Call Day Normal Del Day Xmas Call Day Xmas Del Day
Tue 25/11/25 Thu 27/11/25 Tue 25/11/25 Thu 27/11/25
Tue 02/12/25 Thu 04/12/25 Tue 02/12/25 Thu 04/12/25
Tue 09/12/25 Thu 11/12/25 Tue 09/12/25 Thu 11/12/25
Tue 16/12/25 Thu 18/12/25 Tue 16/12/25 Thu 18/12/25
Tue 23/12/25 Thu 25/12/25 Mon 22/12/25 Wed 24/12/25
Tue 30/12/25 Thu 01/01/26 Tue 30/12/25 Fri 02/01/26
Tue 06/01/26 Thu 08/01/26 Tue 06/01/26 Thu 08/01/26
FRIDAY DELIVERY
Normal Call Day Normal Del Day Xmas Call Day Xmas Del Day
Wed 26/11/25 Fri 28/11/25 Wed 26/11/25 Fri 28/11/25
Wed 03/12/25 Fri 05/12/25 Wed 03/12/25 Fri 05/12/25
Wed 10/12/25 Fri 12/12/25 Wed 10/12/25 Fri 12/12/25
Wed 17/12/25 Fri 19/12/25 Wed 17/12/25 Fri 19/12/25
Wed 24/12/25 Fri 26/12/25 Tue 23/12/25 Sat 27/12/25
Wed 31/12/25 Fri 02/01/26 Tue 30/12/25 Mon 05/01/26
Wed 07/01/26 Fri 09/01/26 Wed 07/01/26 Fri 09/01/26
ENSURE
YOUR FESTIVE STOCK IS READY - PLACE ORDERS EARLY TO ENJOY UNINTERRUPTED SERVICE THROUGHOUT
IMPORTANT INFORMATION!
Please be aware if your delivery is made by courier or carrier, delivery will be slightly different to the schedule advertised here. If you would like any additional help or advice, please do not hesitate to contact your Sales Development Manager, or call the Belhaven Customer Sales Team on 0345 607 5325.
Please note that telesales and distribution offices will be closed on 25th & 26th Dec 2025 and 1st & 2nd Jan 2026.
2 X 9G FIRKINS OR 2 X 30L KEGS IN NOVEMBER AND RECEIVE A
Encour age your customer s ’ cur iosit y, one in ever y three scr atch c ards is a pin badge winner !
NOVEMBER
Bonfire Night
QUICK IDEAS FOR 5TH NOVEMBER
Falls midweek, so plan pre- or post-weekend celebrations. FIREWORK THEMED SPECIALS BONFIREINSPIRED MENUS & DRINKS LATE OPENINGS TO CAPTURE THE EVENING CROWDS
9th TO 11th
REMEMBRANCE SUNDAY & REMEMBRANCE DAY
During this year’s Remembrance weekend, venues can help bring communities together to respectfully reflect and honour those impacted by conflict.
21st
CRICKET-ASHES SERIES BEGINS
With matches overnight, venues can still score big by hosting pre-match events and breakfast sessionsturning the time difference “down under” into a winning opportunity!
DECEMBER
19th
POTENTIALLY THE BUSIEST FRIDAY OF FESTIVE TRADING PERIOD
11th World Darts
Champs
THE 2025/26 PDC WORLD DARTS CHAMPIONSHIP
Can the phenomenal Luke Littler retain his title? Bring the atmosphere of the Ally Pally to your venue - it starts in mid-December and culminates on the 3rd January 2026.
Throughout December
Feel the benefit of increased footfall and spend over the festive period.
MAKE IT A MERRY CHRISTMAS FOR BOTH YOU AND YOUR CUSTOMERS
LOOKING AHEAD..
JANUARY 2026
25th
BURNS NIGHT
The quintessential Scottish drink, whisky is a perfect companion to this cultural celebration of Scotland’s national poet, Robert Burns. Not forgetting it’s the ideal time to explore the Belhaven range, brewed in Scotland!
Key Success Factors for
PUBS AT CHRISTMAS
To help succeed this Christmas, we can look back at what customers told us worked for them over Christmas 2024 and also look at the wider macro economic environment and trends.
CONSUMER CONFIDENCE
INSIGHT Consumer confidence was low in December 2024 as the UK had been living with the higher cost of living for over two years by this point. And actually, going into Christmas 2025, there’s still a lot of uncertainty – the Autumn budget won’t be released until the end of November and customers are waiting to see if there will be any measures announced that will impact them.
IMPLICATION Value for money is also key – ensure customers have the best possible experience for the price they pay. Service, quality of food and drinks and atmosphere all play an important role in the feeling of having a good value experience.
FOOD QUALITY
INSIGHT Food quality is of even higher importance at Christmas.
IMPLICATION Poor food quality and crowding were top barriers to visiting pubs – ensuring good staffing to deliver high quality food and to make sure speed of service is good, customers are seated and attended to in a timely manner is more important than ever at such a busy time of the year.
CREATE A MEMORABLE FESTIVE ATMOSPHERE
INSIGHT In the run up to Christmas 2024, customers told us that the things that make their experience memorable at Christmas time are:
26% Great service
20% Decorations
15% Special themed food
14% Crackers
11% Special themed drinks
IMPLICATION Consider if you can offer anything different this year to make guests’ visit extra special – festive decorations make the atmosphere cosy and Christmassy, crackers can bring a bit of fun to a Christmas meal and interesting new/different festive food and drinks could be a reason to visit your pub over others.
DRIVE EARLY BOOKINGS
INSIGHT 11% of customers told us that they start to make plans for Christmas in September. The kids go back to school, the nights start to
draw in and the weather changes which makes people start to look forward to Christmas and think about making plans with friends and family, so it’s important to make sure customers know what you’re offering over Christmas as they start to think about making plans.
IMPLICATION Don’t be afraid to advertise your Christmas offering early – 26% of customers told us it’s helpful to know they can book early. The majority of customers (57%) told us that if it’s too early for them to book, they just ignore it, it doesn’t put them off visiting the pub.
Source: Survey of 1300 PubGoers January 2025
Offer includes: 500ml Rekorderlig Peach-Raspberry 3.4%, 500ml Rekorderlig Strawberry-Lime 3.4%,
500ml Rekorderlig Wild Berries 3.4%,
500ml Rekorderlig Mango-Raspberry 3.4%,
500ml Rekorderlig Passionfruit 3.4%
he festive season is the standout trading period for UK pubs and bars. Customers head out in bigger numbers, they’re ready to treat themselves, and they’re more willing to trade up into premium choices. For venues, it’s the perfect time to maximise footfall, spend, and profit.
SEASONAL
SALES
Why
the festive season
2025 is the biggest opportunity of the year
A COMMERCIALLY Critical Season
ONCE-A-YEAR SPLURGE
Christmas Eve, Christmas Day and New Year’s Eve all see loosened purse strings and premium choices.
PREMIUM PUSH
Drinkers are willing to spend more and trade up into craft, premium cask ales, cocktails and sparkling wines.
CASK ALE LOYALTY
70% of cask drinkers decide on cask before leaving home, 60% try at least two different pints per visit. (CGA 2025)
HIGHER FOOTFALL
More people are out and about over the Christmas period, driving up both visits and dwell time.
What customers want
CELEBRATION & CHOICE
FESTIVE EXPERIENCES
Festive atmospheres, Christmas décor, seasonal menus.
PREMIUM TREATS
Champagne, cocktails, craft beers and spirits to elevate the occasion.
CASK FAVOURITES
Seasonal ales they can’t enjoy at home.
NEW YEAR’S CELEBRATIONS
Countdown parties, bubbles at midnight, and late-night service.
CHRISTMAS AND NEW YEAR ARE WHEN CUSTOMERS EXPECT MORETHE DRINKS, THE ATMOSPHERE, & THE MEMORIES. IT’S THE SEASON TO OVERDELIVER
GREENE KING CONSUMER INSIGHT
STOCK SMART, EARN MORE
The festive season is the best time to focus on higher-margin premium products:
PREMIUM CRAFT BEERS
Customers are more open to “something special” at Christmas. Stock a range of premium craft beers and promote them with upselling initiatives such as chalkboard specials, pitchers for sharing and staff recommendations.
SOFT DRINKS & NO/LOW
A strong festive soft drinks offer is essential. Customers who are driving, moderating or at family gatherings still want to feel part of the occasion. Premium adult softs,
mocktails and crafted sodas ensure
UPSELLING DOESN’T ALWAYS MEAN PUSHING TOP SHELF. EVEN A SMALL STEP-UP FROM A CUSTOMER’S USUAL CHOICE, ALCOHOLIC OR NOT, CAN DELIVER STRONGER MARGIN AND A BETTER EXPERIENCE
Your Festive CASK HEROES
FIRESIDE WINTER ALE
Available Nov to Dec.
Available in both firkins
ROCKING RUDOLPH
l Available Nov to Dec.
l The UK’s bestselling Christmas cask ale for nine years running.
l Bold new pump clip design for 2025.
l Available in both firkins and pins.
l 5p (+VAT) per pint goes to Macmillan Cancer Support.*
ABBOT RESERVE
l Available Dec to Jan.
l Returning by popular demand.
l 6.5% ABV dark-copper ale with fruitcake & toffee notes.
l Premium festive trade-up, now available in 4.5-gallon pins.
4.5% ABV ruby ale with citrus notes and a mellow It’s the single biggest celebration night of the year. Venues that deliver atmosphere,
Stock the right range
From festive gatherings to the New Year’s Eve countdown, December is packed with trading opportunities. Rocking Rudolph, Abbot Reserve and Fireside are leading your festive seasonal cask line-up, alongside the core cask range for your traditional drinkers. Plus with strong premium craft beers, sparkling and soft drinks offers, your venue will be perfectly placed to end 2025 with record sales, and start 2026 on the right note.
l Countdown parties and live music
l Champagne packages and celebratory cocktails
l Festive mocktails and soft drinks for non-drinkers
GET READY FOR CHRISTMAS
At Christmas, craft beers bring both more sales and more profit opportunities, as drinkers visit pubs more often… and are willing to spend more – the average price of a pint of craft ale increases by 15p during the Christmas period, as customers trade up to premium brands.*
TIPS FOR MAXIMISING YOUR GREENE KING CRAFT SALES THIS CHRISTMAS:
FRUITY IPA 500%VOLUME INCREASE YOY NO.3 CRAFT ALE A PINT SOLD EVERY 5 SECONDS
CREATE A FESTIVE ATMOSPHERE WITH OUR BESPOKE FAIRY LIGHTS
1 SERVE PERFECTLY SERVED PINTS IN OUR BRANDED GLASSWARE 2
UPSELL CUSTOMERS WITH OUR 4-PINT PITCHER KITS 3
SPEAK TO YOUR SALES DEVELOPMENT MANAGER ABOUT POINT OF SALE AVAILABLE.
"BELTER" NOUN ( informal )
USED TO DESCRIBE SOMETHING THAT IS ADMIRABLE, OUTSTANDING, OR THRILLING.
RECORD
Breakers
With its two bars, restaurant and eight bedrooms, The Famous Star Hotel based in Moffat, Dumfriesshire has been included in the Guinness Book of Records since 1987 as the world’s narrowest detached hotel. Marc Leighfield is the third generation of his family to own and run the business, and he’s been quick to begin his succession planning too as he explains:
“My grandparents and parents purchased the business in 1985, and in July this year, we celebrated our 40th year anniversary here.
“My oldest son will be 13 next year and he’ll start to get involved soon too. We’re on the third generation now and we’re hoping to make it to a fourth!”
“To be in this trade for 40 years is no mean feat. There have been some huge changes in this sector since 1985. And customers’ expectations have changed a lot in that time too.”
Belhaven have been almost ever-present alongside the Leighfield family as they have experienced that evolution, providing drinks and doing so exclusively for the last 15 years.
“I’m 36 years old now. And I’ve been involved in the business
since I was only 13. And I’ve known our Sales Development Manager, Roy Knox for all of that time.
Marc now acts as the Duty Manager responsible for running the business alongside his two brothers and his parents who remain involved. And it’s clear they all regard Roy as part of the family too.
“It’s a very personal relationship. Roy’s an integral part of the business, whether that’s solving technical issues or providing new stock and promotional items. He’s even helped us to organise outside catering for events that we have managed and he’s always at the other end of the phone.
“I know Belhaven are a large company, but we always get that local, family friendly feel from them, which we really value.”
For a business that’s been operating
for four decades, continuity from their suppliers is understandably important to them as well.
“Dealing with the same people who know our business just makes everything so much easier.
“People’s tastes change very quickly in this industry, and they value the money in their pocket too. So, it’s crucial that we have the right products for the right people. I think we’ve got 12 different draught products available - all provided by Belhaven - so there is something for every taste.”
“There’s always someone there to speak to. They have great knowledge of the market and give good advice. Another big plus is their technical know-how. Once an issue has been reported, it’s always
It’s a very personal relationship. Roy’s an integral part of the business, whether that’s solving technical issues or providing new stock and promotional items
“Dealing with the same people who know our business just makes everything so much easier.”
resolved quickly. And we’ve built up a good rapport with their technical team too.
“The market is fierce, and pricing remains a big issue. Belhaven have always been very fair as we try to provide our customers with great value. The hospitality trade isn’t getting any easier to make a living from. So, it’s a big help to work with people who know what we need.”
Despite the tough trading conditions, Marc’s passion for the business shines through.
“When it’s family run, you’re going to put your heart and soul into everything. It’s a very personal thing. We have built-up a great reputation which is proved by the number of repeat customers that we welcome back to the hotel.
“Belhaven really understand how important the business is to us and our role in the community too. Earlier this year we organised an event for our 40th anniversary and they were really helpful in providing promotional stock and some new product kegs to try too. They were very influential in what was a special weekend for our family.”
As you can imagine, owning the world’s narrowest hotel doesn’t come without its logistical challenges too.
“Our building is very unique, and it can be awkward to deliver to, but the Belhaven team are always so accommodating and helpful when they bring the products. They look after us in every sense.”
The hotel continues to thrive amongst its local community, where the locals appreciate the hearty, home-cooked meals they provide at reasonable prices. And Marc and his family look to the future with confidence.
“It’s been great to have Belhaven alongside us for the last 20 years and we hope to continue that relationship for the next 20 years too.
“The products we get from them are always top-notch. They’ve never been complacent and have always adapted to our business needs.
“This business doesn’t stand still; it needs to move forward all the time and it’s nice to have Belhaven alongside us to on the journey.”
Roy Knox, Senior Sales Development Manager at Belhaven said:
It’s been a privilege for me to be part of their journey, they are a wonderful, close family. It’s a real team effort with close support from Technical Services and Telesales. And you never know, I may be there to deal with the next generation too.”
The Famous Star
GENERAL MANAGER
MARC LEIGHFIELD LOCATION
ONLINE PLATFORM FEATURES
PRODUCTS & RANGE
View our full range
NEED ASSISTANCE?
If you need help with setting up your online account or have any questions on how to use the platform, please get in touch
Weekdays: 8.00am - 4.45pm 0345 850 4545 onlinesupport@greeneking.co.uk www.greenekingorders.co.uk
PROMOTIONS
Find all our live promotions
SERVICES
For financial support and other services
CONTENT
Find our latest news, guides and magazine
INVOICES
& STATEMENTS
Quickly download both online and phone order invoices and full statements
FULL ORDERING HISTORY
Find your full ordering history inclusive of phone orders
VALUE HUB
Access discounts on entertainment, services, equipment and much more
SUPPORT HUB
Gain access to tools, training, sales and marketing materials plus much more ONLINE ORDERING
Build a basket over the week and check out when you are ready
This Festive Season SAVE TIME!
With Greene King & Belhaven Online Ordering.
During the festive season, every second counts. The busier your venue gets, the more important it is to free up time to focus on what matters most – driving sales and profits. One of the simplest ways to win back time is by using the Greene King and Belhaven online platform: greenekingorders.co.uk.
WHY USE THE PLATFORM?
Available 24/7, the platform brings all your ordering and support tools together in one place. It’s more than just an ordering system - it’s a complete resource hub designed to make life easier for licensees.
KEY BENEFITS
24-HOUR ORDERING
Place orders at any time, day or night
FULL PORTFOLIO ACCESS
Shop the entire Greene King and Belhaven range
WHETHER IT’S RE-ORDERING
PROMOTIONS AT YOUR FINGERTIPS See all current deals and add products directly to your basket
SMARTER ORDERING
Create saved product lists for regular lines, re-order effortlessly, and view your full history
ADMIN MADE SIMPLE
Download invoices instantly to save time on paperwork
SUPPORT & LEARNING
Access Support Hub, Value Hub, news, advice and more
BESTSELLERS, EXPLORING SEASONAL PROMOTIONS, OR FINDING TRAINING RESOURCES, THE PLATFORM HELPS YOU SAVE TIME AND STAY ON TOP OF YOUR BUSINESS. THAT MEANS MORE TIME TO FOCUS ON YOUR CUSTOMERS AND YOUR FESTIVE TRADE
PREFER THE PHONE?
Our team is always available to take orders however it works best for your venue. Visit greenekingorders.co.uk today and make the most of every trading hour this Festive Season.
Running a successful pub, bar or hospitality business takes more than great products , it’s about having the right support, tools and resources at your fingertips.
That’s why Greene King and Belhaven have created the Support Hub, an exclusive online destination designed to help our customers make the most of every part of their business.
The Support Hub brings together resources from across the industry in one easy-to-access place. Whether you’re looking to enhance team skills with e-learning courses, download marketing assets, access valuable business tools like our profit calculator, or reorder branded glassware and POS materials directly, you’ll find it all in one central location.
The platform is dedicated to supporting our customers in every aspect of trading - from cellar management and staff training to digital marketing and social media assets. By using the
SPECIAL
Support HUB!
With Greene King & Belhaven
Support Hub you can empower your venue with the right tools, training and resources.
The Support Hub is available exclusively through our online platform, giving you special access to everything you need to run your business more effectively.
If you’d like help registering or navigating the platform, please get in touch with Customer Sales or speak to your Sales Development Manager.
YOUR VENUE WITH THE RIGHT TOOLS, TRAINING AND RESOURCES - ALL JUST A CLICK AWAY IN THE SUPPORT HUB
ACCESS TO SUPPORT, CONTENT & RESOURCES
HERE’S A BIG DEAL ON THATCHERS ZERO FOR YOU
BUY 3 CASES GET 1 FREE
57% of cider drinkers would like to see more Zero alcohol cider in bars*
• Stand out from the competition – only 7% of bars that stock draught apple cider stock a zero % apple cider
• No.1 Zero Apple Cider. Make sure you’ve got the right choice this party season
• Offer available from 01/11/2025 to 31/12/2025
CHRISTMAS
made easy with Rekorderlig
FULL OF TASTE
With its crisp, refreshing flavours and eye-catching bottles, it’s an easy serve that looks great behind the bar and appeals to a wide range of drinkers.
From the classic Strawberry-Lime to winter favourites like Blood Orange, Rekorderlig offers a flavour for every festive occasion. Ideal over ice with a slice of fruit, it’s a simple but stylish option that helps venues deliver something a little different at Christmas.
Please see page 18 for an exclusive offer.
REKORDERLIG IS A MODERN, PREMIUM CIDER THAT BRINGS A LITTLE BIT OF SCANDINAVIAN FLAVOUR TO EVERY VENUE
NEW YEAR’S
SERVING UP SUCCESS
Serve Estrella in bottles, including the original, alcohol-free and gluten-free variants, alongside Thatcher’s Zero bottles for light, refreshing cider. On draught, Belhaven Black delivers rich, smooth stout character, while Birra Moretti brings a crisp, Italian lager option.
D ON’ T LOSE THE 2 2 MILLION* NONDRINKING CUSTOMERS TO FREE TAP WATER THIS FESTI V E SEASON...
OFFER ALCOHOL-FREE CLEAN CO CK TAILS AND BOOST YOUR MARGINS BY 200%+
Mix like Gin Mix like Rum Mix like Gin
FORGET
NON-DRINKERS
BE COSTLY
1/3 of all UK on-premise visitors have already tried non-alcoholic alternatives*
68% of consumers have lef t a venue early or disappointed due to poor alcohol-free options*
Over 50% of UK adults are ‘zebra-striping’consuming alcoholic & non-alc drinks together*
DID YOU KNOW..
Bushmills, founded in 1608, is officially the oldest licensed distillery in the world. It’s said that the village of Bushmills was built around the distillery, not the other way around!
BUSHMILLS
A smooth and versatile Irish whiskey triple-distilled for exceptional purity. Bushmills Original balances light, fruity notes with vanilla and honey sweetness, making it ideal for sipping neat or mixing into classic whiskey cocktails.
Raise a this Christmas
DRAM
Stocking a range ensures your venue can cater to those looking for a refined tipple at Christmas dinners or a celebratory toast on New Year’s Eve.
JURA
Crafted on the Isle of Jura, this single malt offers a gentle balance of subtle smoke, honey, and soft spice. Matured in American white oak ex-bourbon barrels, it’s a whisky that reflects the island’s wild yet welcoming spirit.
GLENFIDDICH
A world-renowned Speyside single malt, Glenfiddich 12 is known for its fresh pear notes, creamy sweetness, and smooth oak finish. Matured in a combination of American oak and European sherry casks, it’s a perfect introduction to single malt Scotch.
Please see page 63 for an exclusive deal.
DID YOU KNOW..
Glenfiddich was founded on Christmas Day 1887 by William Grant, who built the distillery with his family.
Velvet Espresso Martini this December. Please see page 8 and page 62 for two limited time offers.
WOODFORD RESERVE
Rich, full-bodied, and beautifully balanced, Woodford Reserve delivers layers of dried fruit, vanilla, and toasted oak. Don't miss the exclusive promotion on page 62.
DID YOU KNOW..
Woodford Reserve is crafted in Kentucky’s oldest working bourbon distillery, dating back to 1812.
The Snowball is made by mixing Warninks Advocaat with lemonade (or soda) and often a splash of lime juice. It’s creamy, sweet, and frothy - like a cross between eggnog and custard - which makes it a classic Christmas drink in the UK. Please see page 63 for an exclusive deal.
Chambord - Adds rich, fruity notes to cocktails or can be enjoyed over ice, giving guests a luxurious alternative. Turn to page 62 for a special promotion.
Festive FUN
The festive season calls for flavour, flair, and a touch of luxury. Think beautifully crafted spirits that elevate every occasion - perfect for creating cocktails that impress, or simply enjoyed neat by the roaring fire.
DID YOU KNOW..
The brand is named after the famous tattooist, Norman Collins who went by the pseudonym, Sailor Jerry.
DUPPY SHARE SPICED
A vibrant Caribbean rum with rich spices and a smooth finish, perfect for festive cocktails or sipping neat.
THE KRAKEN BLACK SPICED RUM
Bold and full of character, this spiced rum brings a punch of vanilla, cinnamon, and nutmeg to any festive serve. An exclusive offer awaits on page 53!
SAILOR JERRY
Classic spiced rum with a smooth, sweet edge, ideal for mixing into warming Christmas cocktails or enjoying over ice.
Find your special offer on page 63!
drink, why not try Courvoisier VSOP or Remy Martin VSOP – a perfect winter treat.
Don't miss the exclusive deal on page 53
Turn to page 56 for a special offer
PERFECTLY POURED
Bring some fun and flair to the festive season with shots for your customers such as Tequila Rose and Fireball
See page 46 to get exclusive deals
TRUSTED INNOVATION
For the hospitality industry
Welcome to BeerTech – the leading provider of innovative pub technology helping bars, pubs, clubs, and venues across the UK save money, reduce waste, and serve better beer.
For over two decades, BeerTech has been a leading supplier of cost-saving solutions for the hospitality trade. They pride themselves on offering reliable, cutting-edge products, like the Flowmaster system and SmartCellar system, backed by exceptional customer service.
WHY CHOOSE BEERTECH?
It's simple. Join 4,500+ UK pubs saving money & improving beer quality with BeerTech
3 Real cost savings
3 Better beer for your customers
3 Proven ROI
3 Easy to install and manage
3 Support when you need it
GAME CHANGING PRODUCTS
SMARTCELLAR SYSTEM (WITH FREE SMARTREMOTE)
A retrofit device installed onto your main cellar cooling system that significantly reduces energy usage.
l Same savings as installing around £7,000 worth of solar panels, but at around 85% less cost.
l Fitted in just one hour.
l Payments can be spread over ten months, so it effectively pays for itself from day one.
FLOWMASTER SYSTEM
The FlowMaster extends beer line cleaning intervals from weekly to every three weeks, dramatically reducing waste, labour, and material costs.
l Purchase option: Average payback: 8 months.
l Rental option: £12.50 per week per site.
l Free installation and equipment.
l No contract.
l Fully maintained.
MAKE YOUR PUB MORE VISIBLE ONLINE
Gain more exposure through the UK's most unique online pub blogging guide.
At Love Your Pub, the team specialise in showcasing exceptional pubs, bars, restaurants, and hotels to their growing community of followers. They currently have 3.5 million website users and over 34,000 social media followers. Love Your Pub will post blog articles about your pub to their audience through their online platform to their very own followers. This will also improve your front page visibility on Google organically in your local area. Think of the team as an extension of your own social media, helping you connect with a fresh network of potential customers eager to discover and support your business.
l £45 per month + vat
l Website Listing
l Fortnightly Article
l £35 per month + vat
l Website Listing
l Monthly Article
l £20 per month + vat
l Website Listing
Upon signing up to the guide, you will receive a NEW MEMBER alert article included in your first month’s membership
RÉMY GINGER SERVE
50ml Rémy Martin VSOP
Top with ginger ale
Angostura bitters
Lemon wedge
F E S T I V E
FLAVOURS for every glass
For guests who want the sparkle without the alcohol
APPLETISER
A sparkling fruit drink, made from 100% pure fruit juice, with no added sugar, preservatives, or colourants. See page 12 for an exclusive offer.
J20 SPRITZ
Choose from Pear & Raspberry or Apple & Elderflower, both with a crisp fruity taste.
BELVOIR SPARKLING RANGE
A refreshing, premium alternative for any occasion which perfectly captures the taste of the English countryside. Turn to page 12 for an exclusive deal.
M I X IT UP!
Take cocktails to the next level this festive season with Fever-Tree’s premium mixers. From the rich Espresso Mix to the zesty Mojito, tropical Passionfruit, and tangy Margarita mixers, they make it quick and easy for venues to serve vibrant, perfectly balanced drinks every time. Ideal for Christmas parties or New Year’s celebrations, these mixers help to deliver consistent flavour with minimal effort. Don't miss the exclusive deal on page 9.
THIS CHRISTMAS, PREMIUM SOFT DRINKS ARE THE SECRET TO INCLUSIVE CELEBRATIONS - OFFERING ALL THE SPARKLE, FLAVOUR, AND MARGIN POTENTIAL OF THE SEASON
FUN F U S I O N S
Serve chilled on their own, over ice, or as a mixer for cocktails - a versatile, colourful option that keeps customers refreshed all night.
FROBISHERS
Orange & Passionfruit, Apple & Raspberry and Apple & Mango
See page 67 for an exclusive offer.
SETTE BELLO PROSECCO
A must-stock for Christmas parties and sparkling toasts! See our fantastic deal on page 68.
NICE WINES CANS RANGE
With their sleek cans and vibrant range, Nice Wines make it easy to offer customers great-tasting wine this Christmas, while keeping service quick, sustainable and hassle-free. Turn to page 52 for a great offer.
WINTER WARMER MULLED WINE
A festive classic, Winter Warmer Mulled Wine brings together spices and red wine for an easy, hassle-free winter serve.
AT THIS TIME OF YEAR, CUSTOMERS FEEL LIKE A TREAT - RICH REDS, SPARKLING WHITES, AND BOTTLES THAT
Raise a
GLASS
crisp, elegant, and full of energy. An exclusive offer awaits you
There’s no better time to celebrate with a glass in hand. We’re championing the classics; rich velvety reds and elegant Champagnes and Prosecco, perfect companions for a festive
JACK RABBIT MALBEC
Smooth, bold, and full of character, Jack Rabbit Malbec is made for cosy winter nights. Bursting with ripe plum and blackberry flavours, with just a touch of spice, it’s a wonderful warming red. See page 66 for an exclusive deal.
FULL KEG RANGE
THE BEST OF ENGLISH AND SCOTTISH CLASSICS PLUS MODERN CRAFT BEER FULL INSTALLATION PACKAGES AVAILABLE FOR ALL BRANDS
Reasons to stock up
NO.1 CASK ALE IN FREE TRADE AND AVAILABLE IN KEG2 NO.3
FOR YOU TO STOCK
Following a successful trial in Scottish pubs earlier this year, our new lager, Belter is now available for your venue too.
Belter is a 4% ABV lager that is crisp, refreshing and balanced in flavour. Subtle biscuit malt sweetness meets a gentle citrus hop character, delivering a clean, easy-drinking finish.
The golden lager is proudly Scottish, and its striking red branding has been designed to catch the consumer’s eye at the bar.
The beer was initially trialled in a small number of pubs in Edinburgh earlier this year. This allowed us to gather targeted feedback on the product and then refine the branding and the
beer itself for wider distribution. In addition to the trial, the beer underwent extensive consumer testing to ensure its flavour profile, aroma and appearance met the expectations of lager drinkers.
“Now that it’s on sale, our customers are really enjoying Belter and we can’t wait to see more outlets offering the beer and customers enjoying a pint.”
Fiona Matheson, Marketing Manager Belhaven Brewery
