JAN/FEB 2026
Issue Number. 20
GREEN E K I N G F R E E TR A D E M AG A Z I NE
K E E P T H E D R I N K S F LOW I N G A N D YO U R B U S I N E S S G ROW I N G
24
32
p.
Deals Inside!
S I X NATI ONS R UG BY The big tournament kicks-off
p.
p.
16
24
BACK IN BUSINESS
34
p.
T H E RISE OF A LC OHOL FR E E
CAL ENDAR BEER
A big opportunity in 2026
We’ve got every season covered
A new lease of life for East Ham Social Club
W W W. VA L U E F O RV E N U E S . C O . U K PB
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JAN/FEB Promotions
Deal 10 Estrella Galicia Install Deal p31 Install Estrella Galicia and receive a free 50L keg, branded glassware and four blankets. Five per customer.
Deal 11 Estrella Galicia 2+1 Packaged Deal p31 Buy two cases of Estrella Galicia 4.7% or Gluten Free 5.5% and receive a free case of Estrella Galicia 0.0%. Five per customer.
Deal 12 Kopparberg 5+1 Deal p38 Buy any five cases from across the Kopparberg range and get a case of Kopparberg Mixed Fruits 0% free. One per customer.
Deal 13 Corona 4+1 Deal p42 Buy any four cases of Corona or Corona Cero, and get a case of Corona Cero free. One per customer.
Deal 14 Thatchers Gold Install Deal p43 Install Thatcher’s Gold and receive a 50L Keg & POS kit free. Five per customer.
BEERS, LAGERS & CIDERS Deal 1
Deal 17 Madri Install Deal p48 Install Madri and receive one keg on install, and two after 13 weeks (subject to minimum volumes). One per customer.
Greene King IPA Rate-of-Sale Kit Deal p8 Purchase 2x9Gs or 2x50L of Greene King IPA and receive a rugby POS kit.
Deal 2 Greene King Premium Craft Beers 2x Free Kegs on Install p10 Install a Greene King Craft Beer and get 2x free kegs, plus premium POS kit.
Deal 3 Greene King Premium Craft Beers Rate-of-Sale Kit Deal p11 Free Collector Card kit.
Deal 4 Westons Install Deal p14 Install any line from across the Westons Cider range and get a 50L Keg, POS kit and case of Stowford Press Low Alcohol free. One deal per brand.
Deal 6 Thatchers Zero 3+1 Deal p23 Buy three cases of Thatchers Zero and get one case free. One per customer.
WINES
Deal 7 Save £15 on Peroni 0.0% p23 Buy two cases of Peroni 0.0% and get £15 off. One per customer.
Deal 24 Save £1.50 on Freixenet 0.0% p52
Deal 8 Greene King Packaged 3-for-1 Deal p29 Buy three cases of Greene King bottles or cans and get one case free.
Save £1.50 on each case of Freixenet 0.0%. Four per customer.
Deal 25 I Heart 11+1 Deal p52
Deal 9 Heineken Packaged Deal p30 Buy five cases of selected Heineken products and get a case of Heineken 0.0% free. One per customer.
ISSUE NO.20
Buy 11 bottles from across the I Heart range and get one bottle free. Four per customer.
JAN-FEB 2026
Deal key:
Install Deal
Discount Deal
POS Deal
Free Stock Deal
SPIRITS
SOFT DRINKS
Deal 15 Save £5 on each bottle of Patron p46
Deal 5 Funkin Mixers 2+1 Deal p22
Save £5 on each bottle of Patron Silver, Patron Reposado & Patron XO Café, plus get six drinking vessels free. Five per customer.
Buy two cases from the Funkin Mixers range and get one case free. Five per customer.
Deal 18 Save £3 on Oasis p50
Deal 16 Hendricks POS Deal p47
Save £3 on each case of Oasis cans. Five per customer.
Buy any three bottles from across the Hendricks range and receive six Highballs and 30 menu clips free. One per customer.
Deal 19 Save £2 on Innocent Juicy Water p50 Save £2 on each case of Innocent Juicy Water. Five per customer.
Deal 20 Save £2.50 on Schweppes Sodas p50 Save £2.50 on each case of Schweppes Pink Grapefruit, Tropical & Pink Soda. Five per customer.
ONE OF THE BEST WAYS TO MAKE A POSITIVE START TO THE YEAR IS BY REFRESHING YOUR DRINKS RANGE.
Deal 21 Save £2 on Red Bull p51 Save £2 on your first case of Red Bull Energy. One per customer.
Deal 22 Irn Bru 2+1 Deal p51 Buy two cases from the Irn Bru range and get a case of Sugar Free Irn Bru free. Belhaven only. Five per customer.
Deal 23 Save 60p on Simply Fruity p51 Save 60p on each case of Simply Fruity. Five per customer.
G R E E N E K I N G & B E L H AV E N VA LU E H U B
For all orders please contact
0345 600 1799 greenekingorders.co.uk 2
3
GREAT VALUE FREE
SCRUMDOWN PALE ALE
AVAILABLE JAN – APR 9G FIRKIN PRICE
VISIBILITY KIT
£89.98
FOR THE RUGBY
4.5G PIN PRICE
£49.99
VISIBILITY KIT INCLUDES PUMPCLIP, CROWNER, POSTERS, DRIP MATS AND BUNTING
PLUS
SOCIAL MEDIA ASSETS AVAIL ABLE TO ADVERTISE THE GAMES
Speak to your Sales Development Manager for more information ISSUE NO.20
JAN-FEB 2026
ON OUR SEASONAL CASK ALES
LIMITED AVAILABILITY ABBOT RESERVE
FIRESIDE WINTER ALE
AVAILABLE JANUARY
AVAILABLE JAN & FEB
9G FIRKIN PRICE
9G FIRKIN PRICE
£102.98
£89.98
4.5G PIN PRICE
4.5G PIN PRICE
£56.49
£49.99
Pricing shown above is fixed for the full availability of these seasonal cask ales in 2026, and supersedes any higher pricing already agreed with your Sales Development Manager.
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CONTENTS
Issue no.20
TOP PICK! Your exclusive deal! PAGE 8
9 STRONG START TO 2026 Discover how to save smarter with Value Hub. 14 CALENDAR Key dates to help you plan the months ahead in your venue. 16 MODERATION GOES MAINSTRE AM Ensure you don’t get left behind when it comes to stocking the very best low/no options.
24 CUSTOMER PROFILE Meet our customer and hear how the Greene King partnership works for their business. 32 SIX NATIONS ON TAP Drive dwell-time and repeat visits.
44
16
34 THE SE ASONAL CELLAR Explore the latest range of cask ales available for 2026. 44 TEQUILA TIME How to elevate your offering, just in time for National Margarita Day!
ISSUE NO.20
JAN-FEB 2026
49 SOFTS Soft serves and sparkling tipples. 53 WINE Ready to pour - perfect for sharing the love this Valentine’s Day
JAN/FEB 2026
32
24 9
WELCOME
to the latest edition of our newly refreshed Value For Venues Greene King and Belhaven Free Trade Services magazine.
A
new year usually brings fresh energy and focus, but we know that after a demanding festive period - and following the recent Budget announcements - many of you are feeling the continued pressures facing our industry. January and February remain a valuable moment to reset, review what’s working, and plan for a stronger 2026, even in challenging conditions. The On Trade continues to show remarkable resilience, and we recognise the hard work behind that. At Greene King, we’re here to support you with the products, insights and practical guidance to extract value in a really tough trading environment in the months ahead.
TOP PICK! Never compromise on taste just because it’s 0%. PAGE 40
Refreshing your drinks range is a simple way to maintain momentum. Whether that means adding new lines, updating seasonal favourites or introducing value-led options, small adjustments can make a real impact. In this edition, you’ll find inspiration across categories - from low and no-alcohol options to new beers, spirits and ranges designed to support both sales and margin. Our Value Hub also offers helpful tools and savings on everyday essentials, so do speak to your SDM about how it can benefit your business. With the Six Nations Rugby starting at the end of January, there’s also a great opportunity to bring customers together. Inside, you’ll find guidance on maximising the tournament with product and promotional support. We’re committed to standing alongside you through whatever this year brings. Wishing you a positive start to 2026, and please reach out to our team to explore how we can support your plans. SCOT T RUSSELL HE AD OF SALES , GREENE KING FREE TRADE
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7
SE PURCHA KINS
2x9G FIR GS OR 2x50L KE IPA G
Deal 1
OF GREENE KIN E AND RECEIV
A RUGBY
POS KIT
Kit Includes:
72 X IPA RUGBY STRESS BALLS 2 X PUMP CLIP CROWNERS 2 X KEG WOBBLERS 2 X A2 FIXTURE POSTERS 2 X A2 EMPTY BELLY POSTERS 10M X IPA ‘WATCH RUGBY HERE’ BUNTING SCAN HERE TO
DOWNLOAD YOUR ‘WATCH RUGBY HERE’ SOCIAL ASSETS *100 Rugby POS kits available for orders placed for delivery from Friday 28th December 2025 until Friday 27th February, whilst stocks last and subject to availability. 2x9g casks of Greene King IPA or 2x50L kegs Greene King IPA Smooth must be purchased in a single delivery. One kit per customer. The Rugby POS kits will be despatched separately from beer orders. All point of sale shown is for illustrative purposes; items and quantities included may vary.
ISSUE NO.20
JAN-FEB 2026
Start the Year Strong with
SMART SAVINGS!
A new year brings fresh opportunities and the Greene King and Belhaven Value Hub, now entering its third successful year, is here to help your venue make the most of them.
A
cting as a one-stop shop for meaningful savings, the platform has already helped customers to cut costs by up to £5,000 a year with exclusive deals on a range of practical tools designed to reduce overheads and free up cash, so that you can reinvest where it really counts in the year ahead.
RUNNING A VENUE CONTINUES TO BE TOUGH AND WE’RE HERE TO MAKE IT A LITTLE EASIER. LAST YEAR WE SAVED OUR CUSTOMERS SIX FIGURES AND WE ARE DRIVEN TO DO THE SAME THIS YEAR TOO!
Across England and Scotland, independent venues are using Value Hub to improve efficiency, lower running costs, and channel more resources into enhancing customer experience and growing their business. Tracy Shepley, Secretary for the West Bridgford Conservative Club provides a perfect example: “Since switching to Value for Venues, we’re saving money on every transaction, our range appeals to younger drinkers, and Greene King treats us like a priority. The savings alone on our WorldPay terminals have made a huge difference.”
A A RO N VA N TO N D E R , COMMERCIAL MANAGER F O R G R E E N E K I N G & B E L H AV E N VA LU E H U B And with spring and summer on the horizon, now’s the perfect time to get ahead. Whether that’s planning an outdoor refresh, upgrading payment systems, or investing in greener solutions like solar power, we have solutions available. And we’ve recently seen one venue save £1,000 on outdoor furniture, while another expects to see annual savings of £2,000 from new solar installations. With exciting new updates arriving this year, Value Hub continues to empower independent venues across England and Scotland to step into the new year with confidence and to power up for future success. Visit: https://valueforvenues.co.uk/value-hub/ today to see all the savings you can benefit from.
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NEW STOCKISTS INSTALL A GREENE KING CRAFT KEG BEER AND GET
TWO FREE KEGS
*
- - - - - - - - - - - ------------------------------------------------ AND A-----------------------------------------------------------
PREMIUM POS KIT
*
INCLUDES: GLASSWARE, BAR RUNNERS, BEER MATS, STAFF T-SHIRTS, LANYARDS AND BEER INFO CARDS.
SPEAK TO YOUR SALES DEVELOPMENT MANAGER TO DISCUSS ELIGIBILITY FOR YOUR VENUE. POS
*Promotion available for new installs of Level Head, Flint Eye, Hazy Day or Prior Life during January and February 2026. New stockists only. One deal per customer per brand. First free 30L keg and POS will be issued upon confirmed install. Second free 30L keg will be awarded after 8 weeks continuous stocking. Eligibility of venues will be confirmed by a Greene King Sales Development Manager. Point of sale items are subject to availability and may be substituted or delayed. 100 deals available.
ISSUE NO.20
JAN-FEB 2026
Deal 2
FREE PINT
GIVEAWAYS!
ROS-DRIVING PROMOTION
Create legendary moments and sell more of your Greene King’s premium craft range, by driving trial. Research shows that trial will lead to repeat purchase, whilst driving people to your venue!
FREE COLLECTOR FREE PINT CARD KIT When you bu
Pick up your
y three pints.
collector card
at the bar.
FREE PINT Collector Card Available on
any of our Green SUBJECT TO
e King craft
AVAILABILITY
range Please drink
responsibly
COLLECT 3 STAMPS and
Available on any of our Greene King craft range See over for terms and conditions
your 4th pint is on us!
England & Wales only, 18+. Stamps can only be collect qualifying beers at ed for the issuing outlet. Max 2 stamps per Collect 4 stamps to day. receive a free pint which must be claime within 18 months. d Full T&Cs at: www.greeneking.co.uk /terms-conditions/prem ium-beers-collector-c Greene King Brewin ard g & Retailing Ltd, Bury St Edmunds, IP33 1QT
Please drink
Deal 3
responsibly
COLLECTOR CARD CAN BE USED ACROSS ANY OF YOUR GREENE KING CRAFT RANGE
CONTACT YOUR SALES DEVELOPMENT MANAGER TO GET YOUR POS KIT. DON’T FORGET TO ADVERTISE YOUR PROMOTION ON YOUR SOCIAL MEDIA PLATFORMS. 10
11
One kit per customer. POS may differ to that shown. Kits are provided at the discretion of your Greene King Sales Development Manager.
CALENDAR
JAN/FEB 2026
JANUARY Throughout DRY JANUARY
Provides the perfect time to promote low & no-alcohol drinks, soft-serve alternatives and mocktail specials. For more ideas, please turn to page 16.
25th Burns Night CELEBRATE SCOTTISH HERITAGE WITH THEMED MENUS, WHISKY FLIGHTS & LIVE MUSIC ISSUE NO.20
JAN-FEB 2026
A GREAT OPPORTUNITY TO SHOWCASE BELHAVEN BEERS & SCOTCH WHISKIES
FEBRUARY 8th
SUPER BOWL Takes place live from California
22nd N AT I O N A L M A R G A R I TA D AY Margarita lovers unite! Turn to page 44 for inspiration on how to celebrate.
Valentine's Day Q U I C K I D E A S F O R 14 T H F E B R U A R Y
OFFER SET MENUS, ROMANTIC SHARING DISHES AND SPARKLING WINE PROMOTIONS.
AIM TO ATTRACT COUPLES AND GROUPS CELEBRATING FRIENDSHIP.
5th
T H E S I X N AT I O N S R U G B Y TOURNAMENT KICKS OFF
Turn to page 32 to see our seasonal ales, perfect for this occasion.
LOOKING AHEAD...
MARCH
15th M O T H E R ' S D AY
Make sure your venue is a place where Mum’s can relax and enjoy a well-deserved day off.
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13
Deal 4
ISSUE NO.20
JAN-FEB 2026
CASK ALE RANGE We've been crafting fine ales from our two historic breweries for over 200 years. Everything from
9G
Cask Size:
Cask Size:
Cask Size:
Cask Size:
4.5G
4.5G
9G
9G
ABV: 3.4%
9G
ABV: 4.5%
ABV: 3.8%
Cask Size:
4.5G
ABV: 3.4%
9G
ABV: 3.4%
Cask Size:
4.5G
9G
ABV: 5.0%
Cask Size:
4.5G
9G
ABV: 4.1%
Cask Size:
9G
ABV: 4.1%
Cask Size:
9G
ABV: 4.0%
Cask Size:
9G
ABV: 3.9%
Cask Size:
9G
ABV: 3.9%
Cask Size:
9G
ABV: 4.3%
Cask Size:
9G
ABV: 4.0%
STOCK CASK RISK FREE
is a Sale or Return Policy
Be confident in stocking a full range of Greene King cask ale for your drinkers to enjoy. If any Greene King cask ales – broached or unbroached – go out of date, you can claim a full refund for un-broached and credit for remaining volume on broached casks*. For more information speak to your Sales Development Manager. *Excludes 4.5G pins. Cask Iron Guarantee terms and conditions at www.greenekingbrewery.co.uk/CaskIronGuarantee
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MODERATION GOES MAINSTREAM
THE
RISE OF
ALCOHOL FREE IN 2026
ISSUE NO.20
JAN-FEB 2026
What began as a short-term health trend has now become a permanent fixture of modern drinking culture. More consumers than ever are rethinking their relationship with alcohol and that shift continues to reshape the on trade market. According to the Drinkaware Monitor 2025, an impressive 87% of UK drinkers now use at least one technique to moderate their alcohol intake. Whether it’s a result of post-pandemic lifestyle changes, rising health awareness, or the cost of living, moderation has moved from a seasonal choice to an everyday habit.
DRINKERS WHO CONSUMED EITHER LOW OR NO ALCOHOL
drinks in the last 12 months has risen by a significant
23% SO HOW ARE PEOPLE MODERATING?
A BIG OPPORTUNITY FOR YOUR VENUE IN 2026 Perhaps the statistic that will resonate most with your business is that in the last four years the overall number of drinkers who consumed either low or no alcohol drinks in the last 12 months has risen by a significant 23%. From just 22% in 2021 to 45% in 2025.
The most popular way to cut back remains taking alcohol-free days, a practice adopted by two-thirds (66%) of drinkers. Meanwhile, 44% alternate alcoholic and non-alcoholic drinks, and nearly a third (31%) now opt for alcohol-free alternatives as their preferred way to moderate.
For venues, this trend represents one of the most exciting opportunities in years. The moderation movement is no longer limited to “Dry January” - it’s a year-round behaviour. Offering a credible range of alcohol-free (AF) options helps venues cater to every type of customer, from those cutting back to those choosing not to drink at all.
Younger consumers are driving this growth. Among 18–35-year-olds, half (50%) say they regularly choose low- or no-alcohol drinks - up from just 28% in 2018. Their motivations span health, fitness, mental well-being, and even financial prudence. For many, moderation isn’t about abstaining; it’s about balance.
Quality and choice are key. The days of a single token Alcohol Free lager are long gone. Customers now expect variety, authenticity, and the same level of experience they’d get with any other drink. Stocking well-known brands also reassures guests that they’re not compromising on taste or quality.
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WHAT'S TRENDING? The category is evolving fast, with innovation and quality driving strong growth across multiple styles:
Premium Alcohol-Free Lagers: Big names like Corona and Estrella Galicia continue to lead the charge, appealing to those who want full flavour without the ABV. Refreshing Alcohol Free Ciders: Flavoured options remain strong, with Kopperberg offering fruity, sessionable serves. Traditionalists still favour credible brands like Thatchers.
WHY IT MATTERS For venues, offering a diverse alcohol-free range isn’t just about inclusivity, it’s good business. Alcohol Free drinkers still spend on experiences, food and social moments. By showcasing great-tasting options, pubs and restaurants can keep groups together, maintain rounds at the bar, and extend dwell time.
Low & No Spirits: Brands such as CleanCo offer great-tasting options perfect for creative mixed serves. Alcohol-Free Wines & Sparkling Alternatives: With producers refining their techniques, these are gaining traction - ideal for food pairings and social occasions where a glass of wine still feels right.
AF beers and ciders to stylish low-and-no spirits and wines, we can help you create a balanced range with genuine appeal for every guest. Speak to your SDM today about refreshing your alcohol-free range for 2026 and make sure your venue is ready for a moderation movement that’s here to stay.
And for customers, it’s no longer about “missing out.” It’s about having choices that fit their lifestyle, their goals and their occasions, without losing that sense of enjoyment that only a great night out can deliver.
BUILDING YOUR 2026 RANGE Greene King and Belhaven offer an exceptional portfolio to help you meet this growing demand. From award-winning
Estrella Galicia 0,0% Estrella Galicia 0,0 is one of the UK’s top-performing draught 0.0% beers, crafted through an uninterrupted fermentation process to deliver the flavour drinkers expect. For operators, it offers strong margins, low wastage and huge consumer credibility. It’s premium, competitively priced, and growing rapidly - making it a smart addition to any modern beer range
ISSUE NO.20
JAN-FEB 2026
MODERATION GOES MAINSTREAM THINK DIFFERENTLY ABOUT DRINKING DIFFERENTLY YOU CAN’T AFFORD NOT TO Results from the Low and No Drinking Differently 2025 report from KAM in partnership with Lucky Saint provide further evidence of the impact of this trend.
1 3 IN
PEOPLE ZEBRA STRIPING
34% alternate alcoholic and non-alcoholic drinks, up from 28% in 2024.
76%
OVER 18S IN THE UK
are actively moderating their drinking (39.8m people).
1 3 IN
PUB VISITS ARE ALCOHOL FREE!
25% OF UK ADULTS
choose to make their final drink alcohol free in order to stay out longer.
37%
of people say they have left social occasions early in the past three months due to a lack of appealing low & no options, up from 31% in 2024.
35%
of people say it is important pubs and bars offer alcohol free beer on draught.
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19
59%
say there is less stigma around drinking alcohol free drinks than there used to be.
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SIGN UP HERE
ISSUE NO.20
JAN-FEB 2026
(1) Source: Greene King customised view of Nielsen IQ Retail Measurement service. Total Volume for the 52 weeks ending 04/10/25, GB total Coverage. Copyright © 2025 Nielsen Consumer LLC. All Rights Reserved. (2) Low & No drinking differently 2025 Report from KAM in partnership with Lucky Saint reported in Morning Advertiser 01/07/25. (3) Drinkaware Monitor 2025.
0.0% ALCOHOL
100% TASTE “The best zero alcohol beer” (October 2024)
ABV(%)
0.0
20ltr
CONTACT YOUR GREENE KING SALES DEVELOPMENT MANAGER 2 0 NO 21 ABOUT OUR LOW AND ALCOHOLIC RANGE
Deal 5
ISSUE NO.20
JAN-FEB 2026
ZERO% IS A BIG DEAL FOR CIDER DRINKERS
Deal 6
HERE’S A BIG DEAL ON THATCHERS ZERO FOR YOU
BUY 3 CASES GET 1 FREE
57% of cider drinkers would like to see more Zero alcohol cider in bars* • Stand out from the competition – only 7% of bars
that stock draught apple cider stock a zero % apple cider • No.1 Zero Apple Cider • Offer available from 01/01/2026 to 28/02/2026
T&C’s: Buy 3 x 6 x 500ml cases of Thatchers Zero and receive an additional 1 x 6 x 500ml case of Thatchers Zero free of charge. *Source: CGA OPMS P13 2024 / KAM Media Cider Consumer Research April 2025
Deal 7
BUY 2 X 24X330ML PERONI NASTRO AZZURRO 0.0% AND GET £15 OFF
T&Cs: Must buy 2 x 24x330ml Peroni 0.0 cases at the same time/in one order to receive £15 off - one deal per customer.
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F E AT U R E
ACTION Back in
When West Ham United Football Club relocated across London from their traditional home at Upton Park to the stadium originally built for the 2012 Olympics in Stratford, it led to the eventual closure of the popular East Ham Social Club. But after six years its doors re-opened and now it is thriving again.
Long-term committee member and current manager of the venue, Paul Farrell was happy to provide the story: “We’re only five minutes away from West Ham’s old stadium, it was hardly a surprise when they moved to Stratford that we soon started to struggle. So, when the opportunity to knock down the old club and then rebuild a new one on the ground floor with 42 flats above it came about, we thought that was a good way forward. “We’ve now got a peppercorn rent and a long-term lease from the local council and since March 2025 we’ve been back in action.” As a ‘Hammers’ supporter himself, it was inevitably the
football link that led to Paul’s involvement in the club. “I started drinking in here on football days over 20 years ago now, and I went from being a member to joining the committee. Then when the club was close to re-opening, I found myself in the role of secretary. At the same time my job with the Salvation Army had concluded, so I was available to take on the role of manager too.” As the rebuild concluded, and with brilliant new facilities on the horizon, the venue required a drinks supplier who shared their vision of the future and who could be a partner in that success too. “When we knew that the club would be reopening, we went back to our old drinks’
ISSUE NO.20
JAN-FEB 2026
supplier, and to be honest, they didn’t seem very interested, they just wouldn’t give us any commitments, which wasn’t very helpful. “But when we spoke to Dave Williamson at Greene King, we got a totally different response. Greene King took us seriously right from the start. They came in and installed all the new pumps and equipment, and the cellar service team have been brilliant in getting us set-up again. The variation of drinks is excellent, and we buy exclusively from them. The relationship is all going swimmingly.” Paul has also been impressed with the proactive nature of the Greene King Free Trade team highlighting a typical example:
Paul Farrell, Manager at East Ham Social Club and Dave Williamson, Sales Development Manager, Greene King.
Greene King took us seriously right from the start. They came in and installed all the new pumps and equipment, and the cellar service team have been brilliant in getting us set-up again 24
25
East Ham Social Club MANAGER PAU L FA R R E L L
L O C AT I O N E A ST HAM , LONDON
GREENE KING SALES DEVELOPMENT MANAGER DAV I D W I L L I A M S O N
ISSUE NO.20
JAN-FEB 2026
“When you look at the club from the outside it doesn’t look that big, but when you come in it’s like a Tardis, it’s massive.” “Recently, one of our bar managers had a phone call from the Greene King sales team. They noticed that we’d ordered something that we don’t normally get, and they asked if we meant to order it? They were right, we didn’t. We’d ordered a keg of Kopparberg, and we don’t have that on pump, it should have been cases instead. So that all got sorted and we got what we needed.” Understandably, the rebuild of the property has seen a vast improvement in the facilities as well. “With the old stage, you’d be lucky if you could get two people on it. Now we’ve got a much larger stage in the centre of the venue and we’re getting some decent bands in. When you look at the club from the outside it doesn’t look that big, but when you come in it’s like a Tardis, it’s massive.”
Such has been the success of the club’s re-birth that it was shortlisted in two categories at the Club Awards held in Leicester recently, where they managed to pick up the Community Heroes prize. “During those six years when we were trying to keep the dream of re-opening the club alive, we definitely weren’t thinking of winning any awards. So, to capture this prize is incredible recognition for all the challenges that we’ve faced. It really does mean a lot.” However, there is no time for complacency, and now Paul and the rest of the committee remain focused on encouraging customers to come back and enjoy this new version of the club. “We’re putting on a lot of good quality entertainment now. And the cost of a pint is always important to a club of our nature. Now that people know we’re back open they have
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started coming back to us before and after West Ham games. They know that they’ll get good quality at decent prices here.” The story of the East Ham Social Club’s renaissance is a triumph for persistence. And with continued hard work, they are now deservedly reaping the rewards. Dave Williamson, Sales Development Manager for Greene King said of their relationship: “From the first moment I met Paul and the East Ham Social Club committee, I was excited about the potential of their new venue offered. I knew that we could really help them on an operational level to get everything set-up in the right way and then by providing the best range of drinks for their customers too. Re-opening after six years of closure is an incredible story and I’ve been proud to be a part of it.”
TRUSTED BY THE TRADE:
ACE FURNITURE
Supporting the Greene King Value Hub From humble beginnings as a small family-run business in Corby, Northamptonshire, Ace Furniture has grown into one of the UK’s most trusted names in contract furniture. he company has steadily expanded its capabilities to meet the demands of modern venues and institutions. And over the past two decades, significant investment has seen the company develop its own in-house manufacturing facilities. This not only ensures greater control over quality and durability but also allows them to tailor every piece to the specific requirements of their clients. Today, they are recognised nationwide for producing robust, stylish, and competitively priced furniture. Every product is made to meet rigorous British Standards for safety and fire regulations, ensuring strength, stability, and longlasting performance in high-traffic environments. Despite their growth, Ace has never lost sight of its roots. The company remains proudly independent, combining traditional craftsmanship with modern manufacturing expertise. Each item is carefully upholstered to order, with an impressive range of fabrics, vinyls, and faux leathers available to suit any interior style. Ace Furniture has a brilliant reputation in the hospitality industry, offering tailored furniture solutions, expert advice, and free nationwide site visits to help customers make informed decisions for their venues.
“Greene King approached us in 2024 asking us to support the free trade business as a reputable supplier for furniture, re-upholstery and repairs. This has been a great success not only for us as a company but we have also had lots of feedback from customers who feel that the Greene King ‘Value Hub’ gives them a comprehensive directory of suppliers for the trade that they can trust.” GRAEME MILLER , MD OF ACE FURNITURE
GET IN TOUCH...
For help and support from a small re-upholstery item to a full refit, Ace offers a free site survey and quotation service. Visit valueforvenues.co.uk/value-hub, or contact Graeme (01536 203244) and quote that you are a Greene King Free Trade customer.
ISSUE NO.20
JAN-FEB 2026
Deal 8
28
29
Deal 9
ENJOY RESPONSIBLY *1 deal per customer, 150 available, subject to availability.
ISSUE NO.20
JAN-FEB 2026
100%
AUTHENTIC ,
BRE WED iN GALiCiA NORTH-WEST SPAiN SiNCE 1906 Deal 10
AUTHENTIC IMPORTED PREMIUM LAGER
30ltr
FREE 50L KEG, BRANDED
GLASSWARE & 4 BLANKETS ON INSTALL
CONTACT YOUR SALES DEVELOPMENT MANAGER FOR MORE INFORMATION Promotion applies to deliveries from 1st January – 28th February 2026. Keg offer: 100 deals available. Free 50L keg awarded upon confirmation of install. Glassware & blankets subject to availability.
Deal 11
Buy 2 cases of Estrella Galicia 4.7% or Gluten Free 5.5% 330ml Range and receive a free case of Estrella Galicia 0.0%
PLACE YOUR ORDER ONLINE OR VIA CUSTOMER SALES Promotion applies to deliveries from 1st January – 28th February 2026.
Bottle offer: All cases are 24×330ml and subject to availability. Maximum 5 deals per customer.
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GAME ON!
FOR THE SIX NATIONS 2026 The Six Nations tournament remains one of the biggest sporting competitions of the year and a golden opportunity during its five-week duration for venues to drive footfall, sales, and profits at what is often a quieter trading period. Running from February through to mid-March 2026, the tournament delivers back-to-back weekends of live rugby and excitement, bringing fans together in pubs across the UK. With every pass, tackle and try, there’s a new reason for customers to choose your venue for the atmosphere they can’t recreate at home.
FREE RUGBY POS KITS To help you win!
Greene King and Belhaven are offering free POS kits, helping you to advertise the live games showing in your venue, bringing in customers for the duration of the games. The kits also include bunting and fixture posters to create the atmosphere and help sell more beer! Not only that, social media assets are available for each game, giving you another method of advertising your venue and offers during the games. Kits are available for Belhaven, Greene King IPA and returning seasonal favourite – Scrumdown.
Sport drives dwell time &
repeat visits DATA FROM CGA BY NIQ PROVES THAT THE SIX NATIONS MEANS SERIOUS UPLIFT FOR THE ON-TRADE: During the opening weekend of 2025, venues showing live games saw wet sales up
18%
On the penultimate weekend, sales were up
28%
40% of consumers now say they watch live sport in pubs - a figure that’s grown year-on-year.
ISSUE NO.20
JAN-FEB 2026
RO U N D
1 2 3 4 5
DATE
FIXTURE
VENUE
HIGHL IGHTS
Thu 5 Feb
France vs Ireland
France
Opening match
Italy vs Scotland
Italy
England vs Wales
England
Classic rivalry weekend
Ireland vs Italy
Ireland
Valentine’s weekend
Scotland vs England
Scotland
Calcutta Cup
Wales vs France
Wales
England vs Ireland
England
Wales vs Scotland
Wales
Sun 22 Feb
France vs Italy
France
Fri 6 Mar
Ireland vs Wales
Ireland
Scotland vs France
Scotland
Italy vs England
Italy
Ireland vs Scotland
Ireland
Wales vs Italy
Wales
France vs England
France
Sat 7 Feb
Sat 14 Feb
Sun 15 Feb
Key title clash
Sat 21 Feb
Friday-night game
Sat 7 Mar
Sat 14 Mar
Super Saturday
READY FOR KICK OFF?
Final day of the tournament
Look out for your fixture poster
Stock up, set up and get ready to turn every match day into a win for your business. The Six Nations 2026 is coming - game on!
WATCH THE
WHY IT MATTERS In 2026
7th FEB ITALY 7th FEB ENGLAND
15th FEB WALES
PREMIUM VIEWING
By creating a premium viewing environment with great beer, great service, and the right promotional support, you’ll stand out from the crowd and keep customers coming back all tournament long.
33
IRELAND 8.10PM SCOTLAND 2.10PM WALES 4.40PM
V V V
ITALY 2.10PM ENGLAND 4.40PM FRANCE 3.10PM
ROUND THREE 21st FEB ENGLAND 21st FEB WALES 22nd FEB FRANCE
V V V
IRELAND 2.10PM SCOTLAND 4.40PM ITALY 3.10PM
ROUND FOUR 6th MAR IRELAND 7th MAR SCOTLAND 7th MAR ITALY
V V V
WALES 8.10PM FRANCE 2.10PM ENGLAND 4.40PM
ROUND FIVE 14th MAR IRELAND 14th MAR WALES 14th MAR FRANCE
DOWN UM
PA L E A
32
V V V
ROUND TWO 14th FEB IRELAND 14th FEB SCOTLAND
LE
This continues to evolve, but one thing hasn’t changed, fans still want to come together for great live sport. The Six Nations attracts a high-spend, loyal audience that values atmosphere, quality drinks, and shared experiences.
HERE
ROUND ONE 5th FEB FRANCE
SCR
CONSUMER BEHAVIOUR
RUGBY
V V V
SCOTLAND 2.10PM ITALY 4.40PM ENGLAND 8.10PM
RELEASES 2026
Our latest line-up of limited-edition cask ales will bring fresh, high-quality beers to venues throughout 2026.
C
ombining innovation, variety and support, the Fresh Cask Releases range is designed to help venues drive excitement, attract new customers, and keep cask at the heart of the British pub experience. For 2026, we have 14 exclusive beers, each carefully selected by our expert brewers, who are passionate about crafting distinctive, fresh ales that can only truly be enjoyed in British hospitality venues. Limited edition seasonal cask ales bring excitement into the cask category and stocked alongside the core cask range, can increase your beer sales, particularly during themed events and sporting occasions. The 2026 line-up brings back several returning favourites, such as Scrumdown and Fireside, along with exciting new beers such as King of the Castle, a collaboration with St Austell brewery.
Plus, new for 2026, for our occasion-led beers, we are providing alternative pump clips giving venues the versatility to either support events or simply serve the great tasting beer. Supporting the range, we are providing Welcome Packs which include all the pump clips for the whole year, as well as point of sale kits for selected beers to support key occasions. All Fresh Cask Releases are available in 9G firkins and 4.5G pins, making it easier than ever for venues to expand their cask range, reduce waste, and attract new customers into the category. The Fresh Cask Releases 2026 range perfectly complements Greene King and Belhaven’s permanent cask portfolio, including Greene King IPA, Abbot Ale, Old Speckled Hen, Deuchars IPA, and Belhaven 80 Shilling.
ACCORDING TO INDEPENDENT CGA DATA, CASK ALE REPRESENTS A MAJOR GROWTH OPPORTUNITY FOR VENUES, accounting for 45% of all serves in the on-trade. What’s more, 60% of cask drinkers visit during the week, helping boost midweek footfall, and the same proportion say they’re open to upgrading their ale choice – meaning a strong premium range can directly drive additional revenue.
ISSUE NO.20
JAN-FEB 2026
THE FRESH CASK RELEASES 2026 RANGE PERFECTLY COMPLEMENTS GREENE KING AND BELHAVEN’S PERMANENT CASK PORTFOLIO 34
35
SEASONAL ALES 2026 2026 FRESH CASK RELEASES bring excitement into the cask category, offering
drinkers something different with their unique style and branding. Stocked alongside the core cask range, seasonal ales can increase your beer sales, particularly during themed events and sporting occasions.
Jan, Nov & Dec
Jan, Feb, Nov & Dec
January to April POS
Same beer - two clip options
Dark Copper FIRKIN CODE 189621
6.5% ABV PIN CODE 461336
PUMP CLIP 212203
PALE ALE
WINTER ALE
PREMIUM BITTER
Dark Copper FIRKIN CODE 151365
March & April
4.5% ABV PIN CODE 461352
PUMP CLIP 213846
Deep Gold FIRKIN CODE 418384
May & June
4.1% ABV PIN CODE 462367
PUMP CLIP 233812
May to August
POS Same beer - three clip options
Same beer - three clip options
GOLDEN ALE Light Gold FIRKIN CODE 457193
4.4% ABV PIN CODE 459781
PUMP CLIP 233839
AMBER ALE Amber FIRKIN CODE 458955 ISSUE NO.20
PALE ALE
4.2% ABV PIN CODE 463355
PUMP CLIP 213943
JAN-FEB 2026
Gold FIRKIN CODE 502108
4% ABV PIN CODE 502099
PUMP CLIP 233723
K LL O C E WI ST AL CK OU AL PA N Y SON UR HE EA YO E W S T S RIV FIR AR UR YO
FREE WELCOME PACK FOR ALL SEASONAL STOCKISTS Includes a wallplanner, tasting notes for each of the beers and a full set of pump clips for the year.
July & August
September & October
September & October
Same beer - two clip options
Collaboration
PREMIUM BITTER Light Gold FIRKIN CODE 502002
3.4% ABV PIN CODE 502021
PUMP CLIP 233731
GOLDEN BEER Light Gold FIRKIN CODE 190344
4.2% ABV PIN CODE 502150
PUMP CLIP 233766
PALE ALE Light Gold FIRKIN CODE 502118
November & December
October
4.3% ABV PIN CODE 502120
PUMP CLIP 233715
December POS
RUBY RYE ALE Ruby FIRKIN CODE 468144
3.4% ABV PIN CODE 468179
PUMP CLIP 468152
PALE ALE Gold FIRKIN CODE 412823
PREMIUM BITTER 4% ABV
PIN CODE 502225
PUMP CLIP 233707
Dark Copper FIRKIN CODE 198914
4.2% ABV PIN CODE 463908
One Welcome Pack available per stockist. Welcome Packs will arrive separately to the beer order. Images may vary from those shown and seasonal be substituted where necessary. 3 6 ales3may 7
PUMP CLIP 233847
Deal 12
ISSUE NO.20
JAN-FEB 2026
INTERNATIONAL
SUPERSTAR Heritage, brand recognition, and worldwide appeal continue to make Stella Artois a draught favourite. The story of Stella Artois began all the way back in 1366, on the cobbled streets of Leuven, Belgium. With over 600 years of Belgian brewing expertise, this distinctive European lager has become a UK favourite. With hand-selected Saaz hops and high quality malted barley, the balanced and crisp taste of Stella Artois is refreshing and aromatic. It is the largest beer brand in the UK and the official beer partner of the most prestigious tournament of them all - The Wimbledon Championships. Stella Artois, whether savoured on its own or with a meal, truly is A Taste Worth More.
THE WORD STELLA MEANS STAR IN LATIN
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1
T H AT C H E R S Z E R O 0.3% ABV When the Thatchers family name is on the bottle it makes a promise that what’s inside it has been cared for and crafted to the highest standard.
Thatchers Zero provides a unique twist on a classic apple cider. It’s perfect for occasions when you’re looking for something low/no without comprising taste. See our exclusive deal on page 23.
TO GO! LOW & NO PACKAGED
2
The big-name brands are now pulling out all the stops when it comes to low and no alcohol options. And here is a selection of beer and cider packaged options.
K O P PA R B E R G ALCOHOL FREE Available in two delicious flavours, Kopparberg provides a great range of alcohol-free alternatives all best enjoyed over mountains of ice for maximum refreshment. See page 38 for a premium offer.
ISSUE NO.20
JAN-FEB 2026
3
C O R O N A C E R O 0 .0 % This 0% beer provides a crisp and refreshing taste with subtle citrus notes. And at only 56 calories per bottle, it’s perfect for health-conscious customers looking for a different option. Take advantage of our offer on page 42.
THE 0.0% beer category is growing at pace,
driven by consumers who want absolute clarity in what they’re choosing - and ‘zero really means zero.
5
4
PERONI NASTRO A Z Z U R R O 0 .0 %
Only after the characteristic aroma and taste profile is fully developed, is the alcohol gently removed to deliver the crisp and refreshing Italian taste. So much so that 92% of people who trialled it thought the taste matched the famous original version. Save £15 in our hand-picked deal on page 23.
WITH 38% OF UK DRINKERS NOW OPTING FOR LOW AND NO-ALCOHOL ALTERNATIVES, RANGING A TRUE 0.0% LAGER HAS NEVER BEEN MORE IMPORTANT.
H E I N E K E N 0 .0 Heineken’s master brewers spent years exploring, brewing and tasting before they finally created this recipe that they felt was worthy of the Heineken mark, which is made with the brand’s unique A-Yeast. Turn to page 30 for a limited time deal.
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Get A Free Case Of Corona Cero Deal 13
When You Buy Any 4 Cases Of Corona or Corona Cero Offer open to all customers who purchase via Greene King Free Trade based in the UK. Available between 30/12/2025 - 25/02/2026, however, the offer can be cancelled or suspended at any time without notice. Limited number of deals available. Eligible brands included in the deal are Corona and Corona Cero. Only one deal is available for redemption per outlet. Budweiser Brewing ISSUE NO.20 JAN-FEB 2026 Group retain the right to determine eligibility for this promotion in their total discretion. Promoter: AB InBev UK Limited, EC4A 1EN. ©2025 AB InBev UK Limited, all rights reserved. Over 18s only.
RESULT! MORE THROUGH THE DOOR FREE FOOTFALL DRIVING KIT AND KEG OF GOLD WHEN YOU INSTALL THATCHERS GOLD Offer available 1/1/2026 to 28/2/2026
Deal 14 ATCHER S EXISTING TH ER? SCAN OM ST CU LD GO T YOUR KIT. HERE TO GE
Don’t fumble the rugby season – go for Gold. Gold on the bar is gold in the till. It’s the No.1 selling cider in the freetrade with the highest Rate of Sale.1 Sport Sells – Pubs that show sport see 12% more dwell time & 11.1% more footfall. 2 Make the most of it – Our FREE Footfall driving kit includes social media support and Prize Giveaway POS to get customers through the door and build the rugby excitement. 1
CGA OPS P08 12 week volume data. 2 Average from 5th weekend of 6 nations and FA Cup 2024 Oxford Partnership market watch. T&Cs: Install Thatchers Gold on draught and receive a free 50 litre keg, footfall driving social media support and rate of sale POS kit when replacing a competitor cider.
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bruary e F 2 2 lace on erfect base p g n i k p a a Day t at provide the t i r a g r nal Ma of tequilas th o i t a N cktail. o c n o d i With t e t c a e l elebr e a col to this c here ar
ISSUE NO.20
JAN-FEB 2026
PATRON SILVER Promising ‘a quality like no other tequila’ PATRON Silver 70cl is perfect for practically every tequila cocktail recipe under the sun. Carefully crafted with Blue Weber agave, PATRON Silver is made in small batches to ensure the exceptional quality it is known for. Customers looking for a pure, crisp, flavourful silver tequila will want to give this one a try!
PATRON REPOSADO Hitting the sweet spot between quality, flavour and price, PATRON Reposado 70cl is described as ‘a dangerously irresistible tequila. If you’re looking for the middle ground between traditional silver and aged tequila, PATRON Reposado provides the perfect solution.
TURN TO PAGE 46 FOR AN EXCLUSIVE OFFER ON PATRON
CASAMIGOS BLANCO The Casamigos brand is famous for being started by Hollywood star, George Clooney. And it is now one of the fastest-growing tequila brands in the world. Casamigos Blanco is a smooth, light-bodied tequila perfect for sipping on the rocks thanks to its sweet and clean taste. It’s also a great choice to blend with cocktails too.
DID YOU KNOW... The name Margarita is
the Spanish word for daisy.
DID YOU KNOW... The cocktail is thought to have originated from the Daisy cocktail, which became popular in the mid-1800s and featured a base spirit, citrus juice, and a sweetener.
PATRON XO CAFÉ Boasting a smooth and velvety texture that delights with every sip. Patron XO Café 70cl is made using a combination of PATRON Silver and the natural essence of fine Arabica coffee. This unusual spirit is the perfect balance between sweet and bitter notes, making it a versatile choice for both sipping and mixing.
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45
Deal 15
UKPAT115_AV2_Greene_King_Save£5_Drinking_Vessels_HP_Ad_180x119mm_AW.indd 1
07/11/2025 14:10
WELCOME TO MARGARITA SEASON SUPER PREMIUM MULTI AWARD WINNING TEQUILA* *#1 Growing super premium tequila total trade (Great Britain) (Nielsen - MAT to 4th Oct 2025) PLEASE DRINK RESPONSIBLY
Scan here to access your FREE CASAMIGOS marketing support 6496904 - GB_POSM_OnTrade_Casamigos_GK_Spotlight_Adverts_Half Page_V2.indd 1
ISSUE NO.20
21/11/25 6:04 PM
JAN-FEB 2026
Y 3 FROM O N A Y RICK’S R U U B ND EIVE 6 X HI ANG R GHBA C E E E R H D L ENU AN AND 30 M
CLIPS *.
LS
Deal 16
*One bottle purchase must be Hendrick’s Original. Whilst stocks last. Please drink the unusual responsibly. 46
47
Deal 17
INSTALL MADRÍ EXCEPCIONAL AND RECEIVE 3 FREE KEGS Brewed in the UK T&Cs: Contact your local representative for more details. 1 x 11G keg on install and 2 x 11G after 13 weeks if customer has purchased a minimum of 11 kegs. New stockists only. Promotion valid 1st January - 28th February 2026. ISSUE NO.20
JAN-FEB 2026
Schweppes soda range With its Pink Soda, Tropical Soda, and Pink Grapefruit Soda, Schweppes’ flavours feel cocktail-bar ready, offering crisp effervescence and grown-up fruit notes that shine in spritz-style serves. Save £2.50 on each case - turn to page 50!
FEVER TREE
New Year
FRESH TASTE Enjoy the standout mixers, soft serves, and sparkling sips ready to elevate your alcohol-free moments this year.
Fever-Tree’s thoughtfully crafted mixers – Cloudy Apple, Ginger Beer, Raspberry Lemonade, and Sparkling Elderflower – can be poured over ice, blended into mocktails, or simply savoured as stand-alone softs.
Frobishers Fusion For a simple yet effective upgrade to your low/no routine, Frobishers brings both colour and flavour to the glass.
OASIS EXOTIC FRUITS & OASIS SUMMER FRUITS Perfect on their own or as bases for low-effort mocktails, Oasis brings a laid-back, fruit-forward twist to low/no drinking. Find your exclusive offer on page 50.
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©2025 European Refreshments. All rights reserved. OASIS is a registered trade mark of European Refreshments.
Oasis Still Fruit Juice Drink
NEW CAN FORMAT
SAVE 3
Oasis 330ml
per case SAVE
Deal 18
£2
Deal 20
ISSUE NO.20
JAN-FEB 2026
(and probably good for business)
per 200ml case
Deal 19
Deal 21
GET £2 OFF YOUR FIRST CASE WHEN YOU PURCHASE
RED BULL ENERGY 24 X 250ML
THE PERFECT SERVES TO ENJOY THIS BURNS NIGHT Deal 22
BUY 2 CASES OF IRN-BRU REGULAR & GET A FREE CASE OF SUGAR FREE
60P OFF A CASE
BELHAVEN ONLY
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Deal 23
*Data Source: Circana 52 weeks to 28.09.2025
Deal 24
The
No.1
Sparkling
WINE BRAND
in the UK*
Buy 12 x 20cl bottles, get £1.50 off a case** **4 Deals per customer only.
Buy 11 bottles get 1 bottle free*
Deal 25
*4 Deals per customer only.
ISSUE NO.20
Stock up now!
JAN-FEB 2026
Ready to
POUR
FREIXENET 0% SPARKLING Pale yellow with fine bubbles, offering tropical aromas and citrus hints. Clean, fruity, and refreshing with balanced acidity, it is a sophisticated alcohol-free choice for any occasion. It’s the perfect time to take advantage of the exclusive offer on page 52.
Our varied wine range offers appealing flavours and aromas - perfect for sharing the love.
GIOT TO MERLOT, ITALIA
BELLINO ORGANIC ROSÉ
A poised Merlot with a deep red hue and aromas of currants and violets. Smooth, balanced, and delicately structured – ideal with mushroom risotto, pasta dishes, or roasted meats.
Light, bright, and fruit-forward, this organic rosé shows strawberry, raspberry, and soft floral notes. Clean acidity and a medium body make it effortlessly food-friendly.
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KE A SAUVIGNON BLANC , NEW ZE ALAN D Fresh and lively, bursting with passionfruit, grapefruit, and tropical lift. Crisp and refreshing on the palate – an easy match for seafood and citrus-led dishes.
Ask about our
FULL KEG RANGE THE BEST OF ENGLISH AND SCOTTISH CLASSICS PLUS MODERN CRAFT BEER FULL INSTALLATION PACKAGES AVAILABLE FOR ALL BRANDS
Reasons to stock up NO.3 CRAFT ALE
GOLD WORLD BEER
BRONZE WORLD BEER
NATIONAL FAVOURITE
ON DRAUGHT UP 542% VS YA1
AWARDS WINNER 2024
AWARDS WINNER 2023
30
30
30
50
Session IPA
Fruity IPA
All Day IPA
Dry Hopped Lager
India Pale Ale
A perfectly balanced, easy-drinking session IPA.Unfiltered to preserve flavours and aromas.
An easy-drinking smooth, unlawfully fruity hazy pale ale with orange, citrus and tropical notes.
This sessionable IPA is a divinely fruity, low strength beer. Eternally light and easy-drinking.
A refreshing modern lager brewed with four tasty world hops. Slightly malty, low bitterness and a clean crisp finish.
A refreshing, hoppy taste. Brewed as an easy-drinking moreish pint, loved by locals.
Blonde
Hazy, pale golden
Light gold
Blonde, pale straw
Tawny, amber
FOR RATE OF SALE1
KEG SIZE
BIGGEST HAZY IPA
30 LTR
50 LTR
4.0% ABV
LTR
4.3% ABV
LTR
3.4% ABV
LTR
4.5% ABV
AVAILABLE IN KEG2
LTR
3.4% ABV
Hoppy, citrus
Soft tropical fruit
Citrus fruit
Delicate tropical, peach
Fresh, clean, hoppy
Tropical fruit, grapefruit
Citrus, hints of lemon, orange and coconut
Mellow tropical notes
Peach, subtle pine, earthy, hoppy
Hoppy, dry, refreshing
Share the tasting notes with your customers ISSUE NO.20
JAN-FEB 2026
KEG SIZE
New NO.1
TRADITIONAL PREMIUM ALE IN THE UK3
30 LTR
50 LTR
Light Gold Lager
HOUSE LAGER OPTION AVAILABLE FOR BOTH 4% AND 3.4%
4.0% ABV Subtle biscuit malt sweetness meets a gentle citrus hop character, delivering a clean, easy-drinking finish.
NO.1
ALE IN SCOTLAND4
30 LTR
50 LTR
NO.1
SCOTTISH STOUT4
30
50
LTR
LTR
KNOWN AS PREMIUM 4.6% LAGER
“THE BURGUNDY OF SCOTLAND”
OPTION
50
30
LTR
LTR
English Pale Ale
Session Ale
Smooth Stout
Traditional Ale
Pilsner Lager
A distinctive rich malty taste bursting with toffee character, fruity aroma and deliciously smooth.
A wonderfully balanced, refreshing and easy-drinking smooth session ale.
A smooth, deep and distinctive stout that delivers rich, roast flavours with a hint of chocolate.
A rich, smooth Scottish ale with a classic red appearance, notes of toffee and soft fruit flavours.
A premium craft lager at an affordable price.
Auburn, copper
Amber, copper
Black, dark ebony
Auburn, copper
Golden pilsner style
Malty toffee, roasted
Sweet, malty
Roasted malt, chocolate
Malty, soft fruits
Pine, citrus, earthy
Warming, fruity, malty
Dry hops, tropical fruit
Roasted malt, coffee, dark chocolate
Malty, toffee, soft fruits
Crisp, clean, hoppy
4.5% ABV
3.2% ABV
4.2% ABV
3.9% ABV
4.6% ABV
Sources: (1) CGA OPM Data to P8 2025. (2) ]Topline Report WK 11 GK Sales 2025. (3) Nielsen Scantrack Total Coverage to 22/02/2025. CGA OPM Data MAT to 25/01/25. (4) CGA OPM Data to P1 2025 (25.01.25). 54
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Our flagship beer. An easy drinking, fresh, sessionable IPA. A satisfying toffee / caramel note with a clean, dry finish.
Contact your Greene King Sales Development Manager for more information Or contact Customer Sales on 0345 600 1799 Remember you can order online at www.greenekingorders.co.uk ISSUE NO.20
JAN-FEB 2026