JAN/FEB 2026
Issue Number. 20
B EL H AV EN F R E E TR AD E M AG A Z I N E
K E E P T H E D R I N K S F LOW I N G A N D YO U R B U S I N E S S G ROW I N G
23
p.
Deals Inside!
p.
16
32
24
ABOVE & BEYOND
34
p.
p.
THE RISE OF ALCOHOL FREE
SIX NATIONS RUGBY
A big opportunity in 2026
The big tournament kicks-off
CALENDAR BEER We’ve got every season covered
The Salmon Inn are looking forwards with confidence
W W W. VA L U E F O RV E N U E S . C O . U K PB
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JAN/FEB Promotions
Deal 10 Kopparberg 5+1 Deal p38 Buy any five cases from across the Kopparberg range and get a case of Kopparberg Mixed Fruits 0% free. One per customer.
Deal 11 Corona 4+1 Deal p42 Buy any four cases of Corona or Corona Cero, and get a case of Corona Cero free. One per customer.
Deal 12 Thatchers Gold Install Deal p43 Install Thatcher’s Gold and receive a 50L Keg & POS kit free. Five per customer.
Deal 15 Madri Install Deal p48 Install Madri and receive one keg on install, and two after 13 weeks (subject to minimum volumes). One per customer.
BEERS, LAGERS & CIDERS Deal 1
Belhaven Free Rugby Visibility Kit p8 Free ‘Watch Rugby Here’ POS kit available.
Deal 2 Westons Install Deal p14 Install any line from across the Westons Cider range and get a 50L Keg, POS kit and case of Stowford Press Low Alcohol free. One deal per brand.
Deal 4 Thatchers Zero 3+1 Deal p23 Buy three cases of Thatchers Zero and get one case free. One per customer.
Deal 5 Save £15 on Peroni 0.0% p23 Buy two cases of Peroni 0.0% and get £15 off. One per customer.
WINES
Deal 6 Greene King Packaged 3-for-1 Deal p29 Buy three cases of Greene King bottles or cans and get one case free.
Deal 7 Heineken Packaged Deal p30 Buy five cases of selected Heineken products and get a case of Heineken 0.0% free. One per customer.
Deal 8 Estrella Galicia Install Deal p31 Install Estrella Galicia and receive a free 50L keg, branded glassware and four blankets. Five per customer.
Deal 22 Save £1.50 on Freixenet 0.0% p52 Save £1.50 on each case of Freixenet 0.0%. Four per customer.
Deal 23 I Heart 11+1 Deal p52 Buy 11 bottles from across the I Heart range and get one bottle free. Four per customer.
Deal 9 Estrella Galicia 2+1 Packaged Deal p31 Buy two cases of Estrella Galicia 4.7% or Gluten Free 5.5% and receive a free case of Estrella Galicia 0.0%. Five per customer.
ISSUE NO.20
JAN-FEB 2026
Deal key:
Install Deal
Discount Deal
POS Deal
Free Stock Deal
SPIRITS
SOFT DRINKS
Deal 13 Save £5 on each bottle of Patron p46
Deal 3 Funkin Mixers 2+1 Deal p22
Save £5 on each bottle of Patron Silver, Patron Reposado & Patron XO Café, plus get six drinking vessels free. Five per customer.
Buy two cases from the Funkin Mixers range and get one case free. Five per customer.
Deal 16 Save £3 on Oasis p50
Deal 14 Hendricks POS Deal p47
Save £3 on each case of Oasis cans. Five per customer.
Buy any three bottles from across the Hendricks range and receive six Highballs and 30 menu clips free. One per customer.
Deal 17 Save £2 on Innocent Juicy Water p50 Save £2 on each case of Innocent Juicy Water. Five per customer.
Deal 18 Save £2.50 on Schweppes Sodas p50 Save £2.50 on each case of Schweppes Pink Grapefruit, Tropical & Pink Soda. Five per customer.
ONE OF THE BEST WAYS TO MAKE A POSITIVE START TO THE YEAR IS BY REFRESHING YOUR DRINKS RANGE.
Deal 19 Save £2 on Red Bull p51 Save £2 on your first case of Red Bull Energy. One per customer.
Deal 20 Irn Bru 2+1 Deal p51 Buy two cases from the Irn Bru range and get a case of Sugar Free Irn Bru free. Belhaven only. Five per customer.
Deal 21 Save 60p on Simply Fruity p51 Save 60p on each case of Simply Fruity. Five per customer.
G R E E N E K I N G & B E L H AV E N VA LU E H U B
For all orders please contact
0345 607 5325 greenekingorders.co.uk 2
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GREAT VALUE FREE
SCRUMDOWN PALE ALE
AVAILABLE JAN – APR 9G FIRKIN PRICE
VISIBILITY KIT
£89.98
FOR THE RUGBY
4.5G PIN PRICE
£49.99
VISIBILITY KIT INCLUDES PUMPCLIP, CROWNER, POSTERS, DRIP MATS AND BUNTING
PLUS
SOCIAL MEDIA ASSETS AVAIL ABLE TO ADVERTISE THE GAMES
Speak to your Sales Development Manager for more information ISSUE NO.20
JAN-FEB 2026
ON OUR SEASONAL CASK ALES
LIMITED AVAILABILITY ABBOT RESERVE
FIRESIDE WINTER ALE
AVAILABLE JANUARY
AVAILABLE JAN & FEB
9G FIRKIN PRICE
9G FIRKIN PRICE
£102.98
£89.98
4.5G PIN PRICE
4.5G PIN PRICE
£56.49
£49.99
Pricing shown above is fixed for the full availability of these seasonal cask ales in 2026, and supersedes any higher pricing already agreed with your Sales Development Manager.
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CONTENTS
Issue no.20
TOP PICK! Your exclusive deal! PAGE 8
9 STRONG START TO 2026 Discover how to save smarter with Value Hub. 14 CALENDAR Key dates to help you plan the months ahead in your venue. 16 MODERATION GOES MAINSTRE AM Ensure you don’t get left behind when it comes to stocking the very best low/no options.
24 CUSTOMER PROFILE Meet our customer and hear how the Belhaven partnership works for their business. 32 SIX NATIONS ON TAP Drive dwell-time and repeat visits.
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34 THE SE ASONAL CELLAR Explore the latest range of cask ales available for 2026. 44 TEQUILA TIME How to elevate your offering, just in time for National Margarita Day!
ISSUE NO.20
JAN-FEB 2026
49 SOFTS Soft serves and sparkling tipples. 53 WINE Ready to pour - perfect for sharing the love this Valentine’s Day
JAN/FEB 2026
32
24 9
WELCOME
to the latest edition of our newly refreshed Value For Venues Greene King and Belhaven Free Trade Services magazine.
A
new year usually brings fresh energy and focus, but we know that after a demanding festive period - and following the recent Budget announcements - many of you are feeling the continued pressures facing our industry. January and February remain a valuable moment to reset, review what’s working, and plan for a stronger 2026, even in challenging conditions. The On Trade continues to show remarkable resilience, and we recognise the hard work behind that. At Greene King, we’re here to support you with the products, insights and practical guidance to extract value in a really tough trading environment in the months ahead.
TOP PICK! Never compromise on taste just because it’s 0%. PAGE 40
Refreshing your drinks range is a simple way to maintain momentum. Whether that means adding new lines, updating seasonal favourites or introducing value-led options, small adjustments can make a real impact. In this edition, you’ll find inspiration across categories - from low and no-alcohol options to new beers, spirits and ranges designed to support both sales and margin. Our Value Hub also offers helpful tools and savings on everyday essentials, so do speak to your SDM about how it can benefit your business. With the Six Nations Rugby starting at the end of January, there’s also a great opportunity to bring customers together. Inside, you’ll find guidance on maximising the tournament with product and promotional support. We’re committed to standing alongside you through whatever this year brings. Wishing you a positive start to 2026, and please reach out to our team to explore how we can support your plans. SCOT T RUSSELL HE AD OF SALES , GREENE KING FREE TRADE
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FREE ‘WATCH RUGBY HERE’ POS KIT AVAILABLE The POS Kit includes:
• A2 Fixture Poster • A2 Rugby Poster • Drip Mats • A2 Empty Belly Poster
• 4 x T-Shirts • Manager’s Brief • Bunting • Table Talkers
Deal 1
Scan here to download ‘Watch Rugby Here’ social media assets PLEASE CONTACT YOUR SALES DEVELOPMENT MANAGER OR CONTACT CUSTOMER SALES ON 0345 6001799 TO REQUEST YOUR FREE POS KIT 200 KITS AVAILABLE TO ORDER. PLEASE CONTACT YOUR SALES DEVELOPMENT MANAGER TO REQUEST A KIT. ONE KIT PER CUSTOMER. AVAILABLE TO ORDER FROM 28TH DECEMBER 2025 WHILST STOCKS LAST AND SUBJECT TO AVAILABILITY. POINT OF SALE KITS WILL BE DISPATCHED SEPARATELY FROM BEER ORDERS AND WILL BE SENT OUT BY FRIDAY 23RD JANUARY. ALL POINT OF SALE SHOWN IS FOR ILLUSTRATION PURPOSES. ITEMS AND QUANTITIES INCLUDED MAY VARY.
Start the Year Strong with
SMART SAVINGS!
A new year brings fresh opportunities and the Greene King and Belhaven Value Hub, now entering its third successful year, is here to help your venue make the most of them.
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cting as a one-stop shop for meaningful savings, the platform has already helped customers to cut costs by up to £5,000 a year with exclusive deals on a range of practical tools designed to reduce overheads and free up cash, so that you can reinvest where it really counts in the year ahead.
RUNNING A VENUE CONTINUES TO BE TOUGH AND WE’RE HERE TO MAKE IT A LITTLE EASIER. LAST YEAR WE SAVED OUR CUSTOMERS SIX FIGURES AND WE ARE DRIVEN TO DO THE SAME THIS YEAR TOO!
Across England and Scotland, independent venues are using Value Hub to improve efficiency, lower running costs, and channel more resources into enhancing customer experience and growing their business. Tracy Shepley, Secretary for the West Bridgford Conservative Club provides a perfect example: “Since switching to Value for Venues, we’re saving money on every transaction, our range appeals to younger drinkers, and Greene King treats us like a priority. The savings alone on our WorldPay terminals have made a huge difference.”
A A RO N VA N TO N D E R , COMMERCIAL MANAGER F O R G R E E N E K I N G & B E L H AV E N VA LU E H U B And with spring and summer on the horizon, now’s the perfect time to get ahead. Whether that’s planning an outdoor refresh, upgrading payment systems, or investing in greener solutions like solar power, we have solutions available. And we’ve recently seen one venue save £1,000 on outdoor furniture, while another expects to see annual savings of £2,000 from new solar installations. With exciting new updates arriving this year, Value Hub continues to empower independent venues across England and Scotland to step into the new year with confidence and to power up for future success. Visit: https://valueforvenues.co.uk/value-hub/ today to see all the savings you can benefit from.
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THE ICON RETURNS NEW. REFINED. REFRESHINGLY TWISTED. Following extensive customer demand, Twisted Thistle IPA is back, reimagined and re-brewed for modern tastes. This IPA is now refreshed, refined and ready to take its place alongside Belhaven’s iconic beers! At 4.0% ABV, this vibrant, refreshing IPA bursts with tropical pineapple and bright grapefruit notes, balanced by a subtle resinous hop character. The result? A crisp, bold, and flavour-packed pint that keeps you coming back for more. Brewed in Dunbar, Scotland, Twisted Thistle is crafted by Belhaven Brewery, Scotland’s oldest working brewery, established in 1719. Nestled among the barley fields of the East Coast, Belhaven continues to brew with the finest barley, hops, and fresh spring water, combining centuries of craft with a modern twist.
BOLDLY BREWED. BRILLIANTLY TWISTED. ISSUE NO.20
JAN-FEB 2026
SESSION
IPA
Available now:
READY FOR YOU TO STOCK IN 30L KEGS Following its successful reimagined recipe, Twisted Thistle joins Belhaven’s growing portfolio of premium Scottish beers. Its striking purple and gold design commands attention on the bar and signals a bold new chapter for one of Scotland’s best-loved IPAs. Twisted Thistle delivers on flavour, refreshment, and standout appeal, perfect for today’s discerning beer drinkers.
NEW POS AVAILABLE Find us at WWW.BELHAVEN.CO.UK
BELHAVENBREWS • BEST ENJOYED RESPONSIBLY 10
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CALENDAR
JAN/FEB 2026
JANUARY Throughout DRY JANUARY
Provides the perfect time to promote low & no-alcohol drinks, soft-serve alternatives and mocktail specials. For more ideas, please turn to page 16.
25th Burns Night CELEBRATE SCOTTISH HERITAGE WITH THEMED MENUS, WHISKY FLIGHTS & LIVE MUSIC ISSUE NO.20
JAN-FEB 2026
A GREAT OPPORTUNITY TO SHOWCASE BELHAVEN BEERS & SCOTCH WHISKIES
FEBRUARY 8th
SUPER BOWL Takes place live from California
22nd N AT I O N A L M A R G A R I TA D AY Margarita lovers unite! Turn to page 44 for inspiration on how to celebrate.
Valentine's Day Q U I C K I D E A S F O R 14 T H F E B R U A R Y
OFFER SET MENUS, ROMANTIC SHARING DISHES AND SPARKLING WINE PROMOTIONS.
AIM TO ATTRACT COUPLES AND GROUPS CELEBRATING FRIENDSHIP.
5th
T H E S I X N AT I O N S R U G B Y TOURNAMENT KICKS OFF
Turn to page 32 to see our seasonal ales, perfect for this occasion.
LOOKING AHEAD...
MARCH
15th M O T H E R ' S D AY
Make sure your venue is a place where Mum’s can relax and enjoy a well-deserved day off.
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Deal 2
ISSUE NO.20
JAN-FEB 2026
CASK ALE RANGE We've been crafting fine ales from our two historic breweries for over 200 years. Everything from
9G
Cask Size:
Cask Size:
Cask Size:
Cask Size:
4.5G
4.5G
9G
9G
ABV: 3.4%
9G
ABV: 4.5%
ABV: 3.8%
Cask Size:
4.5G
ABV: 3.4%
9G
ABV: 3.4%
Cask Size:
4.5G
9G
ABV: 5.0%
Cask Size:
4.5G
9G
ABV: 4.1%
Cask Size:
9G
ABV: 4.1%
Cask Size:
9G
ABV: 4.0%
Cask Size:
9G
ABV: 3.9%
Cask Size:
9G
ABV: 3.9%
Cask Size:
9G
ABV: 4.3%
Cask Size:
9G
ABV: 4.0%
STOCK CASK RISK FREE
is a Sale or Return Policy
Be confident in stocking a full range of Greene King cask ale for your drinkers to enjoy. If any Greene King cask ales – broached or unbroached – go out of date, you can claim a full refund for un-broached and credit for remaining volume on broached casks*. For more information speak to your Sales Development Manager. *Excludes 4.5G pins. Cask Iron Guarantee terms and conditions at www.greenekingbrewery.co.uk/CaskIronGuarantee
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MODERATION GOES MAINSTREAM
THE
RISE OF
ALCOHOL FREE IN 2026
ISSUE NO.20
JAN-FEB 2026
What began as a short-term health trend has now become a permanent fixture of modern drinking culture. More consumers than ever are rethinking their relationship with alcohol and that shift continues to reshape the on trade market. According to the Drinkaware Monitor 2025, an impressive 87% of UK drinkers now use at least one technique to moderate their alcohol intake. Whether it’s a result of post-pandemic lifestyle changes, rising health awareness, or the cost of living, moderation has moved from a seasonal choice to an everyday habit.
DRINKERS WHO CONSUMED EITHER LOW OR NO ALCOHOL
drinks in the last 12 months has risen by a significant
23% SO HOW ARE PEOPLE MODERATING?
A BIG OPPORTUNITY FOR YOUR VENUE IN 2026 Perhaps the statistic that will resonate most with your business is that in the last four years the overall number of drinkers who consumed either low or no alcohol drinks in the last 12 months has risen by a significant 23%. From just 22% in 2021 to 45% in 2025.
The most popular way to cut back remains taking alcohol-free days, a practice adopted by two-thirds (66%) of drinkers. Meanwhile, 44% alternate alcoholic and non-alcoholic drinks, and nearly a third (31%) now opt for alcohol-free alternatives as their preferred way to moderate.
For venues, this trend represents one of the most exciting opportunities in years. The moderation movement is no longer limited to “Dry January” - it’s a year-round behaviour. Offering a credible range of alcohol-free (AF) options helps venues cater to every type of customer, from those cutting back to those choosing not to drink at all.
Younger consumers are driving this growth. Among 18–35-year-olds, half (50%) say they regularly choose low- or no-alcohol drinks - up from just 28% in 2018. Their motivations span health, fitness, mental well-being, and even financial prudence. For many, moderation isn’t about abstaining; it’s about balance.
Quality and choice are key. The days of a single token Alcohol Free lager are long gone. Customers now expect variety, authenticity, and the same level of experience they’d get with any other drink. Stocking well-known brands also reassures guests that they’re not compromising on taste or quality.
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WHAT'S TRENDING? The category is evolving fast, with innovation and quality driving strong growth across multiple styles:
Premium Alcohol-Free Lagers: Big names like Corona and Estrella Galicia continue to lead the charge, appealing to those who want full flavour without the ABV. Refreshing Alcohol Free Ciders: Flavoured options remain strong, with Kopperberg offering fruity, sessionable serves. Traditionalists still favour credible brands like Thatchers.
WHY IT MATTERS For venues, offering a diverse alcohol-free range isn’t just about inclusivity, it’s good business. Alcohol Free drinkers still spend on experiences, food and social moments. By showcasing great-tasting options, pubs and restaurants can keep groups together, maintain rounds at the bar, and extend dwell time.
Low & No Spirits: Brands such as CleanCo offer great-tasting options perfect for creative mixed serves. Alcohol-Free Wines & Sparkling Alternatives: With producers refining their techniques, these are gaining traction - ideal for food pairings and social occasions where a glass of wine still feels right.
AF beers and ciders to stylish low-and-no spirits and wines, we can help you create a balanced range with genuine appeal for every guest. Speak to your SDM today about refreshing your alcohol-free range for 2026 and make sure your venue is ready for a moderation movement that’s here to stay.
And for customers, it’s no longer about “missing out.” It’s about having choices that fit their lifestyle, their goals and their occasions, without losing that sense of enjoyment that only a great night out can deliver.
BUILDING YOUR 2026 RANGE Greene King and Belhaven offer an exceptional portfolio to help you meet this growing demand. From award-winning
Estrella Galicia 0,0% Estrella Galicia 0,0 is one of the UK’s top-performing draught 0.0% beers, crafted through an uninterrupted fermentation process to deliver the flavour drinkers expect. For operators, it offers strong margins, low wastage and huge consumer credibility. It’s premium, competitively priced, and growing rapidly - making it a smart addition to any modern beer range
ISSUE NO.20
JAN-FEB 2026
MODERATION GOES MAINSTREAM THINK DIFFERENTLY ABOUT DRINKING DIFFERENTLY YOU CAN’T AFFORD NOT TO Results from the Low and No Drinking Differently 2025 report from KAM in partnership with Lucky Saint provide further evidence of the impact of this trend.
1 3 IN
PEOPLE ZEBRA STRIPING
34% alternate alcoholic and non-alcoholic drinks, up from 28% in 2024.
76%
OVER 18S IN THE UK
are actively moderating their drinking (39.8m people).
1 3 IN
PUB VISITS ARE ALCOHOL FREE!
25% OF UK ADULTS
choose to make their final drink alcohol free in order to stay out longer.
37%
of people say they have left social occasions early in the past three months due to a lack of appealing low & no options, up from 31% in 2024.
35%
of people say it is important pubs and bars offer alcohol free beer on draught.
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59%
say there is less stigma around drinking alcohol free drinks than there used to be.
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SIGN UP HERE
ISSUE NO.20
JAN-FEB 2026
(1) Source: Greene King customised view of Nielsen IQ Retail Measurement service. Total Volume for the 52 weeks ending 04/10/25, GB total Coverage. Copyright © 2025 Nielsen Consumer LLC. All Rights Reserved. (2) Low & No drinking differently 2025 Report from KAM in partnership with Lucky Saint reported in Morning Advertiser 01/07/25. (3) Drinkaware Monitor 2025.
0.0% ALCOHOL
100% TASTE “The best zero alcohol beer” (October 2024)
ABV(%)
0.0
20ltr
CONTACT YOUR GREENE KING SALES DEVELOPMENT MANAGER 2 0 NO 21 ABOUT OUR LOW AND ALCOHOLIC RANGE
Deal 3
ISSUE NO.20
JAN-FEB 2026
ZERO% IS A BIG DEAL FOR CIDER DRINKERS
Deal 4
HERE’S A BIG DEAL ON THATCHERS ZERO FOR YOU
BUY 3 CASES GET 1 FREE
57% of cider drinkers would like to see more Zero alcohol cider in bars* • Stand out from the competition – only 7% of bars
that stock draught apple cider stock a zero % apple cider • No.1 Zero Apple Cider • Offer available from 01/01/2026 to 28/02/2026
T&C’s: Buy 3 x 6 x 500ml cases of Thatchers Zero and receive an additional 1 x 6 x 500ml case of Thatchers Zero free of charge. *Source: CGA OPMS P13 2024 / KAM Media Cider Consumer Research April 2025
Deal 5
BUY 2 X 24X330ML PERONI NASTRO AZZURRO 0.0% AND GET £15 OFF
T&Cs: Must buy 2 x 24x330ml Peroni 0.0 cases at the same time/in one order to receive £15 off - one deal per customer.
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F E AT U R E
LEVELS Reaching new
Following in the footsteps of their parents Ian and Helen Calder, sisters Michelle Douglas and Pamela Kelly believe their switch to Belhaven just over a year ago has enabled their business to really flourish, as Pamela explained:
“One of our customers who owns another pub told us about what he was getting from Belhaven - we certainly weren’t getting that from our previous supplier. So, it seemed like a no brainer to make the change, and we haven’t looked back since. “We’re really happy. It’s sparked off an excellent relationship, opening new doors for us in the process. Such as the introduction to Coca-Cola and all their brands too.” As you might expect with the business being under their ownership for 37 years, it has evolved considerably during that time. And Michelle described how her family managing to purchase the building from Punch during the recession in 2008 gave them the freedom they craved to really make their mark.
“I went to catering college to train as a chef. Starting off with Scotch pies and toasties and now we’ve got a really well-established kitchen and food offering, which has been vital for us." “We used to have a function room upstairs that was only getting used about once a month. It was such a waste of space, so we made that into five ensuite rooms.” It was a conversion completed in time to take advantage of the reinstallation of a new railway line linking the Scottish borders to Edinburgh. Michelle continued: “The rail link has changed the way the town operates, allowing people to commute to work in Edinburgh and in return for people to visit us from there too. We even have people staying with us who are
ISSUE NO.20
JAN-FEB 2026
attending events in the city, which is only 50 minutes away, because we are so much more cost-effective.” Reflecting on the business in its current form. Pamela provided an open-minded view about the prospect of competitors opening nearby. “In a small town like this it’s not about having all the business to yourself. It’s about having lots of establishments, because the more that you’ve got, the more people will come. “We’re really busy, we have a local football team that we’ve adopted, and people come in to watch sport - with the Six Nations rugby a big reason why people come in.” The relationship the family enjoys with their Sales Development Manager, Keith Grieve is a
From left to right: Pamela Kelly, Keith Grieve and Michelle Douglas
With our previous supplier it was all about what was going to benefit them. But Belhaven have taken us to a new level and shown us things that would never have happened before 24
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Salmon Inn OWNERS P A M E L A K E L LY & MICHELLE DOUGLAS
L O C AT I O N GAL A SHIEL S , SCOTL AND
B E L H AV E N S E N I O R SALES DEVELOPMENT MANAGER KEITH GRIEVE
ISSUE NO.20
JAN-FEB 2026
“We’ve been really lucky with Keith, and he’s really helped us to grow our business by introducing us to new products” fundamental reason why they are so pleased about the switch to Belhaven. And Michelle spoke in glowing terms about the support he provides. “He’s very approachable, he’s fitted in really well with the dynamics of both our business and our family – and we feel like we’ve known him for ages. We’ve been really lucky with Keith, and he’s really helped us to grow our business by introducing us to new products. In the summer for example he recommended Aspall’s Blush cider, and it flew off the shelves, the youngsters loved it. “They’ve also just produced a new lager, Belhaven Belter which has given us the opportunity to put that on tap and if it sells then great, but if it doesn’t we can take it off and replace it. It’s enabling us to test the mix of drinks with our customers so that we can get it right for them.
“We’re now stocking a whole new range of wines too bottles that you can’t find in supermarkets - and they are pairing really well with our food.” In fact, every Belhaven touchpoint received praise from both sisters, with Pamela concluding: If there’s ever a problem, it’s dealt with straightaway. The telesales team that we deal with on a weekly basis are amazing. They are always proactive in ensuring that we are getting the best value and able to make a profit. Things like that have really surprised me and I really appreciate it too. Deliveries always happen when they’re scheduled, and on the rare occasions we’ve been short of anything, Keith has personally brought it over in his car. We know that we’ll never be left without. “It’s really enjoyable to work with people who go above and beyond. For instance, at the
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beginning of the year they gave us the full 12-month range of real ale pump clip badges – they are so well organised that they have every season and event covered. Things like that blow my mind. But it just makes life so much better and easier. “With our previous supplier it was all about what was going to benefit them. But Belhaven have taken us to a new level and shown us things that would never have happened before. They are really on our side, and their support has been invaluable. We’re flourishing because of it. Keith Grieve, Senior Sales Development Manager, said: “Right from our very first meeting I was made to feel like part of the family, and it has all just flourished from there. Building strong relationships like this is at the heart of becoming a trusted business partner. And with the full support of the wider Belhaven team behind me, I feel that I can provide the Salmon Inn with exactly the support they need.”
TRUSTED BY THE TRADE:
ACE FURNITURE
Supporting the Greene King Value Hub From humble beginnings as a small family-run business in Corby, Northamptonshire, Ace Furniture has grown into one of the UK’s most trusted names in contract furniture. he company has steadily expanded its capabilities to meet the demands of modern venues and institutions. And over the past two decades, significant investment has seen the company develop its own in-house manufacturing facilities. This not only ensures greater control over quality and durability but also allows them to tailor every piece to the specific requirements of their clients. Today, they are recognised nationwide for producing robust, stylish, and competitively priced furniture. Every product is made to meet rigorous British Standards for safety and fire regulations, ensuring strength, stability, and longlasting performance in high-traffic environments. Despite their growth, Ace has never lost sight of its roots. The company remains proudly independent, combining traditional craftsmanship with modern manufacturing expertise. Each item is carefully upholstered to order, with an impressive range of fabrics, vinyls, and faux leathers available to suit any interior style. Ace Furniture has a brilliant reputation in the hospitality industry, offering tailored furniture solutions, expert advice, and free nationwide site visits to help customers make informed decisions for their venues.
“Greene King approached us in 2024 asking us to support the free trade business as a reputable supplier for furniture, re-upholstery and repairs. This has been a great success not only for us as a company but we have also had lots of feedback from customers who feel that the Greene King ‘Value Hub’ gives them a comprehensive directory of suppliers for the trade that they can trust.” GRAEME MILLER , MD OF ACE FURNITURE
GET IN TOUCH...
For help and support from a small re-upholstery item to a full refit, Ace offers a free site survey and quotation service. Visit valueforvenues.co.uk/value-hub, or contact Graeme (01536 203244) and quote that you are a Greene King Free Trade customer.
ISSUE NO.20
JAN-FEB 2026
Deal 6
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Deal 7
ENJOY RESPONSIBLY *1 deal per customer, 150 available, subject to availability.
ISSUE NO.20
JAN-FEB 2026
100%
AUTHENTIC ,
BRE WED iN GALiCiA NORTH-WEST SPAiN SiNCE 1906 Deal 8
AUTHENTIC IMPORTED PREMIUM LAGER
30ltr
FREE 50L KEG, BRANDED
GLASSWARE & 4 BLANKETS ON INSTALL
CONTACT YOUR SALES DEVELOPMENT MANAGER FOR MORE INFORMATION Promotion applies to deliveries from 1st January – 28th February 2026. Keg offer: 100 deals available. Free 50L keg awarded upon confirmation of install. Glassware & blankets subject to availability.
Deal 9
Buy 2 cases of Estrella Galicia 4.7% or Gluten Free 5.5% 330ml Range and receive a free case of Estrella Galicia 0.0%
PLACE YOUR ORDER ONLINE OR VIA CUSTOMER SALES Promotion applies to deliveries from 1st January – 28th February 2026.
Bottle offer: All cases are 24×330ml and subject to availability. Maximum 5 deals per customer.
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GAME ON!
FOR THE SIX NATIONS 2026 The Six Nations tournament remains one of the biggest sporting competitions of the year and a golden opportunity during its five-week duration for venues to drive footfall, sales, and profits at what is often a quieter trading period. Running from February through to mid-March 2026, the tournament delivers back-to-back weekends of live rugby and excitement, bringing fans together in pubs across the UK. With every pass, tackle and try, there’s a new reason for customers to choose your venue for the atmosphere they can’t recreate at home.
FREE RUGBY POS KITS To help you win!
Greene King and Belhaven are offering free POS kits, helping you to advertise the live games showing in your venue, bringing in customers for the duration of the games. The kits also include bunting and fixture posters to create the atmosphere and help sell more beer! Not only that, social media assets are available for each game, giving you another method of advertising your venue and offers during the games. Kits are available for Belhaven, Greene King IPA and returning seasonal favourite – Scrumdown.
Sport drives dwell time &
repeat visits DATA FROM CGA BY NIQ PROVES THAT THE SIX NATIONS MEANS SERIOUS UPLIFT FOR THE ON-TRADE: During the opening weekend of 2025, venues showing live games saw wet sales up
18%
On the penultimate weekend, sales were up
28%
40% of consumers now say they watch live sport in pubs - a figure that’s grown year-on-year.
ISSUE NO.20
JAN-FEB 2026
RO U N D
1 2 3 4 5
DATE
FIXTURE
VENUE
HIGHL IGHTS
Thu 5 Feb
France vs Ireland
France
Opening match
Italy vs Scotland
Italy
England vs Wales
England
Classic rivalry weekend
Ireland vs Italy
Ireland
Valentine’s weekend
Scotland vs England
Scotland
Calcutta Cup
Wales vs France
Wales
England vs Ireland
England
Wales vs Scotland
Wales
Sun 22 Feb
France vs Italy
France
Fri 6 Mar
Ireland vs Wales
Ireland
Scotland vs France
Scotland
Italy vs England
Italy
Ireland vs Scotland
Ireland
Wales vs Italy
Wales
France vs England
France
Sat 7 Feb
Sat 14 Feb
Sun 15 Feb
Key title clash
Sat 21 Feb
Friday-night game
Sat 7 Mar
Sat 14 Mar
Super Saturday
READY FOR KICK OFF?
Final day of the tournament
Look out for your fixture poster
Stock up, set up and get ready to turn every match day into a win for your business. The Six Nations 2026 is coming - game on!
WATCH THE
WHY IT MATTERS In 2026
7th FEB ITALY 7th FEB ENGLAND
15th FEB WALES
PREMIUM VIEWING
By creating a premium viewing environment with great beer, great service, and the right promotional support, you’ll stand out from the crowd and keep customers coming back all tournament long.
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IRELAND 8.10PM SCOTLAND 2.10PM WALES 4.40PM
V V V
ITALY 2.10PM ENGLAND 4.40PM FRANCE 3.10PM
ROUND THREE 21st FEB ENGLAND 21st FEB WALES 22nd FEB FRANCE
V V V
IRELAND 2.10PM SCOTLAND 4.40PM ITALY 3.10PM
ROUND FOUR 6th MAR IRELAND 7th MAR SCOTLAND 7th MAR ITALY
V V V
WALES 8.10PM FRANCE 2.10PM ENGLAND 4.40PM
ROUND FIVE 14th MAR IRELAND 14th MAR WALES 14th MAR FRANCE
DOWN UM
PA L E A
32
V V V
ROUND TWO 14th FEB IRELAND 14th FEB SCOTLAND
LE
This continues to evolve, but one thing hasn’t changed, fans still want to come together for great live sport. The Six Nations attracts a high-spend, loyal audience that values atmosphere, quality drinks, and shared experiences.
HERE
ROUND ONE 5th FEB FRANCE
SCR
CONSUMER BEHAVIOUR
RUGBY
V V V
SCOTLAND 2.10PM ITALY 4.40PM ENGLAND 8.10PM
RELEASES 2026
Our latest line-up of limited-edition cask ales will bring fresh, high-quality beers to venues throughout 2026.
C
ombining innovation, variety and support, the Fresh Cask Releases range is designed to help venues drive excitement, attract new customers, and keep cask at the heart of the British pub experience. For 2026, we have 14 exclusive beers, each carefully selected by our expert brewers, who are passionate about crafting distinctive, fresh ales that can only truly be enjoyed in British hospitality venues. Limited edition seasonal cask ales bring excitement into the cask category and stocked alongside the core cask range, can increase your beer sales, particularly during themed events and sporting occasions. The 2026 line-up brings back several returning favourites, such as Scrumdown and Fireside, along with exciting new beers such as King of the Castle, a collaboration with St Austell brewery.
Plus, new for 2026, for our occasion-led beers, we are providing alternative pump clips giving venues the versatility to either support events or simply serve the great tasting beer. Supporting the range, we are providing Welcome Packs which include all the pump clips for the whole year, as well as point of sale kits for selected beers to support key occasions. All Fresh Cask Releases are available in 9G firkins and 4.5G pins, making it easier than ever for venues to expand their cask range, reduce waste, and attract new customers into the category. The Fresh Cask Releases 2026 range perfectly complements Greene King and Belhaven’s permanent cask portfolio, including Greene King IPA, Abbot Ale, Old Speckled Hen, Deuchars IPA, and Belhaven 80 Shilling.
ACCORDING TO INDEPENDENT CGA DATA, CASK ALE REPRESENTS A MAJOR GROWTH OPPORTUNITY FOR VENUES, accounting for 45% of all serves in the on-trade. What’s more, 60% of cask drinkers visit during the week, helping boost midweek footfall, and the same proportion say they’re open to upgrading their ale choice – meaning a strong premium range can directly drive additional revenue.
ISSUE NO.20
JAN-FEB 2026
THE FRESH CASK RELEASES 2026 RANGE PERFECTLY COMPLEMENTS GREENE KING AND BELHAVEN’S PERMANENT CASK PORTFOLIO 34
35
SEASONAL ALES 2026 2026 FRESH CASK RELEASES bring excitement into the cask category, offering
drinkers something different with their unique style and branding. Stocked alongside the core cask range, seasonal ales can increase your beer sales, particularly during themed events and sporting occasions.
Jan, Nov & Dec
Jan, Feb, Nov & Dec
January to April POS
Same beer - two clip options
Dark Copper FIRKIN CODE 189621
6.5% ABV PIN CODE 461336
PUMP CLIP 212203
PALE ALE
WINTER ALE
PREMIUM BITTER
Dark Copper FIRKIN CODE 151365
March & April
4.5% ABV PIN CODE 461352
PUMP CLIP 213846
Deep Gold FIRKIN CODE 418384
May & June
4.1% ABV PIN CODE 462367
PUMP CLIP 233812
May to August
POS Same beer - three clip options
Same beer - three clip options
GOLDEN ALE Light Gold FIRKIN CODE 457193
4.4% ABV PIN CODE 459781
PUMP CLIP 233839
AMBER ALE Amber FIRKIN CODE 458955 ISSUE NO.20
PALE ALE
4.2% ABV PIN CODE 463355
PUMP CLIP 213943
JAN-FEB 2026
Gold FIRKIN CODE 502108
4% ABV PIN CODE 502099
PUMP CLIP 233723
K LL O C E WI ST AL CK OU AL PA N Y SON UR HE EA YO E W S T S RIV FIR AR UR YO
FREE WELCOME PACK FOR ALL SEASONAL STOCKISTS Includes a wallplanner, tasting notes for each of the beers and a full set of pump clips for the year.
July & August
September & October
September & October
Same beer - two clip options
Collaboration
PREMIUM BITTER Light Gold FIRKIN CODE 502002
3.4% ABV PIN CODE 502021
PUMP CLIP 233731
GOLDEN BEER Light Gold FIRKIN CODE 190344
4.2% ABV PIN CODE 502150
PUMP CLIP 233766
PALE ALE Light Gold FIRKIN CODE 502118
November & December
October
4.3% ABV PIN CODE 502120
PUMP CLIP 233715
December POS
RUBY RYE ALE Ruby FIRKIN CODE 468144
3.4% ABV PIN CODE 468179
PUMP CLIP 468152
PALE ALE Gold FIRKIN CODE 412823
PREMIUM BITTER 4% ABV
PIN CODE 502225
PUMP CLIP 233707
Dark Copper FIRKIN CODE 198914
4.2% ABV PIN CODE 463908
One Welcome Pack available per stockist. Welcome Packs will arrive separately to the beer order. Images may vary from those shown and seasonal be substituted where necessary. 3 6 ales3may 7
PUMP CLIP 233847
Deal 10
ISSUE NO.20
JAN-FEB 2026
INTERNATIONAL
SUPERSTAR Heritage, brand recognition, and worldwide appeal continue to make Stella Artois a draught favourite. The story of Stella Artois began all the way back in 1366, on the cobbled streets of Leuven, Belgium. With over 600 years of Belgian brewing expertise, this distinctive European lager has become a UK favourite. With hand-selected Saaz hops and high quality malted barley, the balanced and crisp taste of Stella Artois is refreshing and aromatic. It is the largest beer brand in the UK and the official beer partner of the most prestigious tournament of them all - The Wimbledon Championships. Stella Artois, whether savoured on its own or with a meal, truly is A Taste Worth More.
THE WORD STELLA MEANS STAR IN LATIN
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1
T H AT C H E R S Z E R O 0.3% ABV When the Thatchers family name is on the bottle it makes a promise that what’s inside it has been cared for and crafted to the highest standard.
Thatchers Zero provides a unique twist on a classic apple cider. It’s perfect for occasions when you’re looking for something low/no without comprising taste. See our exclusive deal on page 23.
TO GO! LOW & NO PACKAGED
2
The big-name brands are now pulling out all the stops when it comes to low and no alcohol options. And here is a selection of beer and cider packaged options.
K O P PA R B E R G ALCOHOL FREE Available in two delicious flavours, Kopparberg provides a great range of alcohol-free alternatives all best enjoyed over mountains of ice for maximum refreshment. See page 38 for a premium offer.
ISSUE NO.20
JAN-FEB 2026
3
C O R O N A C E R O 0 .0 % This 0% beer provides a crisp and refreshing taste with subtle citrus notes. And at only 56 calories per bottle, it’s perfect for health-conscious customers looking for a different option. Take advantage of our offer on page 42.
THE 0.0% beer category is growing at pace,
driven by consumers who want absolute clarity in what they’re choosing - and ‘zero really means zero.
5
4
PERONI NASTRO A Z Z U R R O 0 .0 %
Only after the characteristic aroma and taste profile is fully developed, is the alcohol gently removed to deliver the crisp and refreshing Italian taste. So much so that 92% of people who trialled it thought the taste matched the famous original version. Save £15 in our hand-picked deal on page 23.
WITH 38% OF UK DRINKERS NOW OPTING FOR LOW AND NO-ALCOHOL ALTERNATIVES, RANGING A TRUE 0.0% LAGER HAS NEVER BEEN MORE IMPORTANT.
H E I N E K E N 0 .0 Heineken’s master brewers spent years exploring, brewing and tasting before they finally created this recipe that they felt was worthy of the Heineken mark, which is made with the brand’s unique A-Yeast. Turn to page 30 for a limited time deal.
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41
Get A Free Case Of Corona Cero Deal 11
When You Buy Any 4 Cases Of Corona or Corona Cero Offer open to all customers who purchase via Greene King Free Trade based in the UK. Available between 30/12/2025 - 25/02/2026, however, the offer can be cancelled or suspended at any time without notice. Limited number of deals available. Eligible brands included in the deal are Corona and Corona Cero. Only one deal is available for redemption per outlet. Budweiser Brewing ISSUE NO.20 JAN-FEB 2026 Group retain the right to determine eligibility for this promotion in their total discretion. Promoter: AB InBev UK Limited, EC4A 1EN. ©2025 AB InBev UK Limited, all rights reserved. Over 18s only.
RESULT! MORE THROUGH THE DOOR FREE FOOTFALL DRIVING KIT AND KEG OF GOLD WHEN YOU INSTALL THATCHERS GOLD Offer available 1/1/2026 to 28/2/2026
Deal 12 ATCHER S EXISTING TH ER? SCAN OM ST CU LD GO T YOUR KIT. HERE TO GE
Don’t fumble the rugby season – go for Gold. Gold on the bar is gold in the till. It’s the No.1 selling cider in the freetrade with the highest Rate of Sale.1 Sport Sells – Pubs that show sport see 12% more dwell time & 11.1% more footfall. 2 Make the most of it – Our FREE Footfall driving kit includes social media support and Prize Giveaway POS to get customers through the door and build the rugby excitement. 1
CGA OPS P08 12 week volume data. 2 Average from 5th weekend of 6 nations and FA Cup 2024 Oxford Partnership market watch. T&Cs: Install Thatchers Gold on draught and receive a free 50 litre keg, footfall driving social media support and rate of sale POS kit when replacing a competitor cider.
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bruary e F 2 2 lace on erfect base p g n i k p a a Day t at provide the t i r a g r nal Ma of tequilas th o i t a N cktail. o c n o d i With t e t c a e l elebr e a col to this c here ar
ISSUE NO.20
JAN-FEB 2026
PATRON SILVER Promising ‘a quality like no other tequila’ PATRON Silver 70cl is perfect for practically every tequila cocktail recipe under the sun. Carefully crafted with Blue Weber agave, PATRON Silver is made in small batches to ensure the exceptional quality it is known for. Customers looking for a pure, crisp, flavourful silver tequila will want to give this one a try!
PATRON REPOSADO Hitting the sweet spot between quality, flavour and price, PATRON Reposado 70cl is described as ‘a dangerously irresistible tequila. If you’re looking for the middle ground between traditional silver and aged tequila, PATRON Reposado provides the perfect solution.
TURN TO PAGE 46 FOR AN EXCLUSIVE OFFER ON PATRON
CASAMIGOS BLANCO The Casamigos brand is famous for being started by Hollywood star, George Clooney. And it is now one of the fastest-growing tequila brands in the world. Casamigos Blanco is a smooth, light-bodied tequila perfect for sipping on the rocks thanks to its sweet and clean taste. It’s also a great choice to blend with cocktails too.
DID YOU KNOW... The name Margarita is
the Spanish word for daisy.
DID YOU KNOW... The cocktail is thought to have originated from the Daisy cocktail, which became popular in the mid-1800s and featured a base spirit, citrus juice, and a sweetener.
PATRON XO CAFÉ Boasting a smooth and velvety texture that delights with every sip. Patron XO Café 70cl is made using a combination of PATRON Silver and the natural essence of fine Arabica coffee. This unusual spirit is the perfect balance between sweet and bitter notes, making it a versatile choice for both sipping and mixing.
44
45
Deal 13
UKPAT115_AV2_Greene_King_Save£5_Drinking_Vessels_HP_Ad_180x119mm_AW.indd 1
07/11/2025 14:10
WELCOME TO MARGARITA SEASON SUPER PREMIUM MULTI AWARD WINNING TEQUILA* *#1 Growing super premium tequila total trade (Great Britain) (Nielsen - MAT to 4th Oct 2025) PLEASE DRINK RESPONSIBLY
Scan here to access your FREE CASAMIGOS marketing support 6496904 - GB_POSM_OnTrade_Casamigos_GK_Spotlight_Adverts_Half Page_V2.indd 1
ISSUE NO.20
21/11/25 6:04 PM
JAN-FEB 2026
Y 3 FROM O N A Y RICK’S R U U B ND EIVE 6 X HI ANG R GHBA C E E E R H D L ENU AN AND 30 M
CLIPS *.
LS
Deal 14
*One bottle purchase must be Hendrick’s Original. Whilst stocks last. Please drink the unusual responsibly. 46
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Deal 15
INSTALL MADRÍ EXCEPCIONAL AND RECEIVE 3 FREE KEGS Brewed in the UK T&Cs: Contact your local representative for more details. 1 x 11G keg on install and 2 x 11G after 13 weeks if customer has purchased a minimum of 11 kegs. New stockists only. Promotion valid 1st January - 28th February 2026. ISSUE NO.20
JAN-FEB 2026
Schweppes soda range With its Pink Soda, Tropical Soda, and Pink Grapefruit Soda, Schweppes’ flavours feel cocktail-bar ready, offering crisp effervescence and grown-up fruit notes that shine in spritz-style serves. Save £2.50 on each case - turn to page 50!
FEVER TREE
New Year
FRESH TASTE Enjoy the standout mixers, soft serves, and sparkling sips ready to elevate your alcohol-free moments this year.
Fever-Tree’s thoughtfully crafted mixers – Cloudy Apple, Ginger Beer, Raspberry Lemonade, and Sparkling Elderflower – can be poured over ice, blended into mocktails, or simply savoured as stand-alone softs.
Frobishers Fusion For a simple yet effective upgrade to your low/no routine, Frobishers brings both colour and flavour to the glass.
OASIS EXOTIC FRUITS & OASIS SUMMER FRUITS Perfect on their own or as bases for low-effort mocktails, Oasis brings a laid-back, fruit-forward twist to low/no drinking. Find your exclusive offer on page 50.
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©2025 European Refreshments. All rights reserved. OASIS is a registered trade mark of European Refreshments.
Oasis Still Fruit Juice Drink
NEW CAN FORMAT
SAVE 3
Oasis 330ml
per case SAVE
Deal 16
£2
Deal 18
ISSUE NO.20
JAN-FEB 2026
(and probably good for business)
per 200ml case
Deal 17
Deal 19
GET £2 OFF YOUR FIRST CASE WHEN YOU PURCHASE
RED BULL ENERGY 24 X 250ML
THE PERFECT SERVES TO ENJOY THIS BURNS NIGHT Deal 20
BUY 2 CASES OF IRN-BRU REGULAR & GET A FREE CASE OF SUGAR FREE
60P OFF A CASE
50
51
Deal 21
*Data Source: Circana 52 weeks to 28.09.2025
Deal 22
The
No.1
Sparkling
WINE BRAND
in the UK*
Buy 12 x 20cl bottles, get £1.50 off a case** **4 Deals per customer only.
Buy 11 bottles get 1 bottle free*
Deal 23
*4 Deals per customer only.
ISSUE NO.20
Stock up now!
JAN-FEB 2026
Ready to
POUR
FREIXENET 0% SPARKLING Pale yellow with fine bubbles, offering tropical aromas and citrus hints. Clean, fruity, and refreshing with balanced acidity, it is a sophisticated alcohol-free choice for any occasion. It’s the perfect time to take advantage of the exclusive offer on page 52.
Our varied wine range offers appealing flavours and aromas - perfect for sharing the love.
GIOT TO MERLOT, ITALIA
BELLINO ORGANIC ROSÉ
A poised Merlot with a deep red hue and aromas of currants and violets. Smooth, balanced, and delicately structured – ideal with mushroom risotto, pasta dishes, or roasted meats.
Light, bright, and fruit-forward, this organic rosé shows strawberry, raspberry, and soft floral notes. Clean acidity and a medium body make it effortlessly food-friendly.
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KE A SAUVIGNON BLANC , NEW ZE ALAN D Fresh and lively, bursting with passionfruit, grapefruit, and tropical lift. Crisp and refreshing on the palate – an easy match for seafood and citrus-led dishes.
Ask about our
FULL KEG RANGE THE BEST OF ENGLISH AND SCOTTISH CLASSICS PLUS MODERN CRAFT BEER FULL INSTALLATION PACKAGES AVAILABLE FOR ALL BRANDS
Reasons to stock up NO.3 CRAFT ALE
GOLD WORLD BEER
BRONZE WORLD BEER
NATIONAL FAVOURITE
ON DRAUGHT UP 542% VS YA1
AWARDS WINNER 2024
AWARDS WINNER 2023
30
30
30
50
Session IPA
Fruity IPA
All Day IPA
Dry Hopped Lager
India Pale Ale
A perfectly balanced, easy-drinking session IPA.Unfiltered to preserve flavours and aromas.
An easy-drinking smooth, unlawfully fruity hazy pale ale with orange, citrus and tropical notes.
This sessionable IPA is a divinely fruity, low strength beer. Eternally light and easy-drinking.
A refreshing modern lager brewed with four tasty world hops. Slightly malty, low bitterness and a clean crisp finish.
A refreshing, hoppy taste. Brewed as an easy-drinking moreish pint, loved by locals.
Blonde
Hazy, pale golden
Light gold
Blonde, pale straw
Tawny, amber
FOR RATE OF SALE1
KEG SIZE
BIGGEST HAZY IPA
30 LTR
50 LTR
4.0% ABV
LTR
4.3% ABV
LTR
3.4% ABV
LTR
4.5% ABV
AVAILABLE IN KEG2
LTR
3.4% ABV
Hoppy, citrus
Soft tropical fruit
Citrus fruit
Delicate tropical, peach
Fresh, clean, hoppy
Tropical fruit, grapefruit
Citrus, hints of lemon, orange and coconut
Mellow tropical notes
Peach, subtle pine, earthy, hoppy
Hoppy, dry, refreshing
Share the tasting notes with your customers ISSUE NO.20
JAN-FEB 2026
HOUSE LAGER OPTION AVAILABLE FOR BOTH 4% AND 3.4%
New
30
50
Session IPA
Light Gold Lager
This vibrant, refreshing IPA bursts with tropical pineapple and bright grapefruit notes, balanced by a subtle resinous hop character. The result? A crisp, bold, and flavour-packed pint that keeps you coming back for more.
Subtle biscuit malt sweetness meets a gentle citrus hop character, delivering a clean, easy-drinking finish.
LTR
LTR
4.0% ABV
WINNER OF TWO
PRESTIGIOUS AWARDS
30 LTR
NO.1
ALE IN SCOTLAND3
30 LTR
50 LTR
4.0% ABV
NO.1
SCOTTISH STOUT3
30
50
LTR
LTR
KNOWN AS PREMIUM 4.6% LAGER
“THE BURGUNDY OF SCOTLAND”
OPTION
50
30
LTR
LTR
Pale Ale
Session Ale
Smooth Stout
Traditional Ale
Pilsner Lager
An easy-drinking unfiltered pale ale with the delicious aroma of citrus and tropical fruits. Unfiltered to retain all the hop character.
A wonderfully balanced, refreshing and easy-drinking smooth session ale.
A smooth, deep and distinctive stout that delivers rich, roast flavours with a hint of chocolate.
A rich, smooth Scottish ale with a classic red appearance, notes of toffee and soft fruit flavours.
A premium craft lager at an affordable price.
Light gold
Amber, copper
Black, dark ebony
Auburn, copper
Golden pilsner style
Fruity hop aroma
Sweet, malty
Roasted malt, chocolate
Malty, soft fruits
Pine, citrus, earthy
Refreshing and full of flavour
Dry hops, tropical fruit
Roasted malt, coffee, dark chocolate
Malty, toffee, soft fruits
Crisp, clean, hoppy
4.5% ABV
3.2% ABV
4.2% ABV
3.9% ABV
Sources: (1) CGA OPM Data to P8 2025. (2) ]Topline Report WK 11 GK Sales 2025. (3) CGA OPM Data to P1 2025 (25.01.25). 54
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4.6% ABV
TRIED, TESTED AND READY FOR YOU TO STOCK Following a successful trial in Scottish pubs earlier this year, our new lager, Belter is now available for your venue too. Belter is a 4% ABV lager that is crisp, refreshing and balanced in flavour. Subtle biscuit malt sweetness meets a gentle citrus hop character, delivering a clean, easy-drinking finish. The golden lager is proudly Scottish, and its striking red branding has been designed to catch the consumer’s eye at the bar. The beer was initially trialled in a small number of pubs in Edinburgh earlier this year. This allowed us to gather targeted feedback on the product and then refine the branding and the
BEST ENJOYED RESPONSIBLY PB
beer itself for wider distribution. In addition to the trial, the beer underwent extensive consumer testing to ensure its flavour profile, aroma and appearance met the expectations of lager drinkers.
“Now that it’s on sale, our customers are really enjoying Belter and we can’t wait to see more outlets offering the beer and customers enjoying a pint.” Fiona Matheson, Marketing Manager Belhaven Brewery
FIND US @BELHAVENBREWS 56