SEP/OCT Promotions
BEERS, LAGERS & CIDERS
Deal 1 Estrella Galicia Install Deal p6
Install Estrella Galicia and get a 50L keg, branded glassware and blankets free.
Deal 2 Estrella Galicia 2+1 Packaged Deal p6
Buy two cases of Estrella Galicia 4.7% or Gluten Free 5.5% and get one case of Estrella Galicia 0.0% free.
Deal 5 Greene King IPA Cask Deal p10
Stock Greene King IPA in cask for four weeks and receive a premium POS kit worth £200+. Keep it on for eight weeks and also receive a Barbour jacket
Deal 6 Belhaven Christmas Jumper POS Kit p13
Buy five kegs of any Belhaven product over Sept & Oct and receive a free Christmas jumper POS Kit.
Deal 8 Heineken CIder Install Deal p14
Install Old Mout Flavourwave, Old Mout Berries & Cherries, Strongbow Dark Fruit or Strongbow Strawberry and receive £200 account credit & a POS kit free 1 per brand.
9
King Premium Craft POS Deal p23
Buy three kegs and get a free Halloween scratchcard kit.
Deal 11 1664 Blanc Install Deal p25
Install 1664 Blanc and receive a 30L keg & POS kit free.
Deal 12 Greene King IPA Smooth Install Deal p31
Install Greene King IPA Smooth for free 50L keg and premium POS kit worth £200+. Plus two more kegs and a Barbour jacket after 13 weeks (T&Cs apply).
Deal 13 Coors Install Deal p32
Install Coors and receive a 50L keg free
Deal 15 Stella Unfiltered Install Deal p38
Install Stella Artois Unfiltered and receive 2 kegs & POS kit free (T&Cs apply).
Deal 16 Stella Artois & Stella Unfiltered Install Deal p38
Receive the “Silver” Perfect Serve XMAS Activation Kit when you install Stella Artois or Stella Artois Unfiltered or purchase at least two kegs. Receive the “Gold” Perfect Serve XMAS Activation Kit when you install Stella Artois or Stella Artois Unfiltered and/or purchase at least five kegs.
Deal 18 Greene King Packaged Deal p40
Buy three cases of Greene King bottles or cans and get one case free (T&Cs apply).
Deal 19 Belhaven Packaged Deal p41
Buy four cases of Belhaven cans and get one case free (T&Cs apply).
Deal 25 Carlsberg Install Deal p46
Install Carlsberg and receive a keg & POS kit free.
Deal 27 Thatchers Gold Install Deal p51
Install Thatchers Gold and receive a keg & POS kit free.
SOFT DRINKS
Deal 10 Aqua Libra 2+1 Deal p24
Buy two cases from the Aqua Libra range and get one case free.
Deal 20 Save £2 on Red Bull p44 Save £2 on your first case of Red Bull Energy. 1 per customer.
Deal 21 Save £3 on Coke Zero p44
Save £3 on each case of Coca-Cola Zero Sugar 330ml glass bottles. 6 per customer.
Deal 22 Save £2 on Fanta & Sprite p44 Save £2 on each case of Fanta & Sprite 330ml glass bottles. 6 per customer.
Deal 23 Save 60p on Simply Fruity p45
60p on each case of Simply Fruity.
Deal 24 Save 50p on Irn Bru p45 Save 50p on each case of Irn Bru.
Buy 2 x 70cl Monkey Shoulder and get six rocks glasses free. 2 per customer.
Buy 2 x 70cl Glenfiddich and receive six highball glasses free. 2 per customer.
Buy 2 x 70cl Sailor Jerry and get six Sailor Jerry tin cups free. 2 per customer.
Buy four bottles from across the Kraken range and receive a coffee shot POS kit free. 2 per customer.
Save £2 on each case of The Drinks Bureau cocktail cans. 5 per customer.
26 Save £5 on Hooch p47
Save £5 on each case across the Hooch range.
Save £1.50 on each bottle of Three Sixty Vodka
Buy any four bottles from across the Bacardi range and get a case of Coke Zero & POS kit free 3 per customer.
Buy 4 x 70cl Jack Daniel’s Tennessee Whiskey and get 1 x 70cl Woodford Reserve free. 2 per customer.
PROMOTION DISCOUNTS
Discounts are reimbursed as account credit at the end of the promotional period For all orders please contact
UPDATE...
As part of our recent telephone system upgrade, the QuADS team can now be reached on a single dedicated number:
We recommend saving this number in your contacts, as it will also be used for outgoing calls from our team – helping you recognise it as Greene King and not an unsolicited sales call. Options: 1 Service/breakdown 2 Installation 3 Belhaven planning.
FULL KEG RANGE
The best of English and Scottish classics plus modern craft beer
Ask about our Reasons to stock up
NO.1 CASK ALE IN THE FREE TRADE AND AVAILABLE IN KEG2 NO.2 CRAFT
FULL INSTALLATION PACKAGES AVAILABLE
LAZY OLD FASHIONED
1.
Greene King are celebrating an awards triumph this month.
CALENDAR
Step into Autumn and make the most of the calendar opportunities.
18 INDUSTRY INSIGHT
How to turn quiet nights into packed pubs.
TOP PICK!
20 SPELLBINDING SIPS
Why Halloween is a must-grab opportunity for pubs & bars. 26 CUSTOMER PROFILE
Meet our customers and hear how the Greene King/ Belhaven partnership works for their business.
48 RAISING SPIRITS
Access
Have you considered packaged beer as an extra for your venue?
Our beer and cider selections.
Specially selected for the spooky season. 52 HALLOWEEN HYDRATION
Keeping your thirst quenched.
57 WINES FOR EVERY MOMENT
Your go-to guide for trying new tastes.
WELCOME
Following the hot Summer months, we head into Autumn looking to build on all of the positivity that the good weather has helped to provide. And you will see from all of the new products featured in these pages, that we have been working hard to build on our range of drinks so that you can continue to provide your customers with an exceptional range of beverages.
In September we look forward to Cask Ale week, celebrating an important asset for venues across the UK. The month also sees students heading off to universities and colleges throughout Britain. Then in October, events such as Halloween and Oktoberfest will provide plenty of opportunities to generate increased footfall.
Our in-depth customer profile demonstrates a venue that really sees the value in the partnership that we have developed. Plus, we’ve also got all of the latest promotional deals, and useful customer insights too.
Looking ahead, future editions will open with messages from various members of the Greene King and Belhaven team – offering you first-hand insights from key experts across the business.
I hope you enjoy the publication’s fresh approach and if you would like any further information, don’t hesitate to get in touch with your Greene King or Belhaven representative. We’re always pleased to hear from you.
PAUL DOWNING ON TRADE SALES DIRECTOR, GREENE KING
THE NO.1 CASK ALE
IN THE FREE TRADE**
STOCK GREENE KING IPA IN CASK FOR 4 WEEKS AND RECEIVE A KEEP IT ON FOR 8 WEEKS AND ALSO RECEIVE A
PREMIUM POS KIT
WORTH
£200+
BARBOUR
JACKET
*
*Terms and conditions: Only available to new or lapsed stockists, defined as customers who have not purchased any Greene King IPA in cask between 01/01/2025 and 01/07/2025. To qualify for each part of the reward, customers must agree to purchase a minimum of 1 firkin per week during the specified time periods. Premium POS kit contains 24 x pint glasses, 8 x GK IPA t-shirts, 2 x bar runners, 20 x staff lanyards, 2 x mini chalkboards and 200 x dripmats. Barbour Jacket available in both men's and women's sizes. Point of sale items are subject to availability and may be substituted or delayed. Whilst stocks last. Promotion valid between from 01/07/25 until 31/12/25. **CGA OPM Data to P1 (MAT).
IT’S OFFICIAL
We’ve got great taste
And we’re internationally recognised too.
The team here at Greene King were proud to receive stars for three of our beers at this year’s Great Taste Awards - the world’s largest and most trusted food and drink accreditation scheme, putting food and drink to the test with a panel of over 500 experts including chefs, buyers, food writers and retailers.
Product entries receive a one, two or three-star accolade which is a highly respected seal of approval for retailers and consumers.
Abbot Ale was awarded two stars and there was one star each for Hazy Day Fruity IPA and Abbot Reserve. Plus, Estrella Galicia’s Cerveza Lager, which we distribute throughout the UK, also secured two stars - the highest recognition for the lager category.
And the success hasn’t stopped there with Hazy DayFruity IPA, Abbot Reserve, Abbot Ale and Greene King Imperial IPA all securing bronze awards at the International Beer Challenge which aims to reward and promote excellent beers from around the globe - the IBC medal is an international symbol of quality.
DEVELOP
WILL HEMMINGS, MARKETING DIRECTOR AT GREENE KING
OUR AWARD-WINNING BEERS!
Estrella Galicia’s Cerveza Lager
The golden lager is brewed in Galicia, Spain, and is available in bottles and cans in the UK for retail.
Abbot Ale
A traditional ale with a brewing process that has hardly changed over hundreds of years.
Abbot Reserve
A bottled premium ale bursting with fruit cake and toffee flavours and is loved by many beer lovers.
Greene King Imperial IPA
Hazy Day Fruity IPA
A higher strength brew to reflect the original 19th- century style of IPA.
Greene King’s newest addition to its craft range, is a smooth and fruity IPA with orange, citrus and tropical notes.
CALENDAR
SEPTEMBER
18th TO 28th
CASK ALE WEEK
The annual celebration of Britain’s national drink – cask beer! Offering the perfect opportunity to encourage trial and to promote this traditional style of drink. See page 34 for more information.
6th TO 28th
Early September
FRESHERS STUDENT SEASON
Freshers means new customers, especially in university towns. It’s your chance to build loyalty from day one. Ideas to include:
DISCOUNT NIGHTS FOR STUDENTS OR LOCAL TEAMS
LOYALTY
CARDS OR APP REWARDS
BRITISH OPEN SNOOKER
The world’s best players take to the green baize at the Centaur in Cheltenham for three weeks of top class action. Encourage customers to relax and watch the action from your venue.
OCTOBER
Halloween
QUICK IDEAS FOR 31ST OCTOBER
Give your venue a seasonal makeover and maximise your Halloween profits. See page 20 to read more.
THEMED DRINKS AND SPOOKY SPECIALS FANCY DRESS COMPETITIONS WITH PRIZES
PUMPKIN ALES OR HALLOWEEN COCKTAIL MENUS
Early Oct
OKTOBERFEST
Bring the taste and atmosphere of Munich to your venue, with dedicated activity focused on this annual festival.
11th Rugby League
SUPER LEAGUE GRAND FINAL
Get your customers in for an early Saturday evening kick-off for this year’s culmination of the Super League programme.
LOOKING AHEAD...
NOVEMBER
5th
BONFIRE
NIGHT
Falls midweek so pre or post weekend celebrations.
PUBS INTO PACKED Turn quiet nights
How to use events to boost trade and build loyalty
ith more people choosing to stay in – thanks to streaming services, food delivery apps, and rising living costs – it’s never been more important to give your customers a real reason to head out. As a proprietor, you already know that great food, drink and service are essential – but, to truly stand out, you need to create experiences people can’t get at home. From live music and pub quizzes to craft nights and community meet-ups, events and entertainment are powerful tools to keep your venue buzzing and the tills ringing. Here's what our latest research says about what’s working – and how you can make the most of it.
HEALTHY OPTIONS
INSIGHT Since the pandemic, the growth of walking groups and running clubs has been significant with more and more people looking to socialise in healthy ways.
IMPLICATION Are there running clubs or walking groups in your local area? Could you host them following their run/walk for a drink and some food? You might want to make sure you have some healthy food options and low or non alcoholic drinks to offer to these groups.
SWITCHING OFF
INSIGHT In our constantly connected world, spending some time away from screens and mobile phones is a key benefit of spending time in the pub. Customers are increasingly looking for things to do that help them to disconnect.
IMPLICATION We’ve seen the popularity of craft workshops such as pottery painting and wreath making at Christmas surge in recent years. Is there a local expert you could ask to come and put an event on at your venue for creative locals?
WORDS BY: Caroline Dean INSIGHTS MANAGER
FOOD & DRINK EXPERIENCES
INSIGHT Cocktail making classes, beer and wine tasting events and themed food events all put an interesting new twist on food and drink. A bit different to going out for a meal and a few drinks, customers can learn something as well as enjoying some great food and drink.
IMPLICATION Could suppliers help you to put on themed evenings or events around food or drinks?
Added Value!
Be sure to explore Value Hub for exclusive discounts and offers from our top footfall-driving partners, including TouchTunes – specialists in innovative jukebox and background music solutions that help create a welcoming atmosphere from the moment customers enter your venue.
COMMUNITY GATHERINGS
INSIGHT According to our research, 73% agree that pubs help bring people together and 77% agree that pubs have been at the heart of the community for years. The pub really can be a community hub and a great place to meet other people, friends and new people.
IMPLICATION Do you have space in your venue that you could offer up to local community groups? It’s a great way to get new people into your pub, that might stay for food and drink and bring others in too.
1,000 GREENE KING PUB-GOERS SAID THAT THEIR TOP ENTERTAINMENT REASONS TO VISIT THE PUB ARE:
s the nights draw in and the cobwebs come out, Halloween is no longer a novelty – it’s a monster opportunity for the UK on-trade. With drinks sales increasing and customers craving themed experiences, now’s the time to turn your venue into a house of haunts (and profit).
SPELLBINDING SIPS
Why Halloween is a must-grab opportunity for pubs & bars
FRIGHTENINGLY GOOD Commercial Opportunities
Once a transatlantic import, Halloween is now firmly embedded in British culture—and in hospitality tills
BILLION total UK Halloween spend in 2023 (Mintel)
Core demographic driving spend, footfall and costume parties UPLIFT in spirits sales on 31st October 2024 £1 +28%
AGES 18-34
TOP 5 TRADING DAY
Halloween 2024 ranked among the year’s best on-trade dates (CGA by NIQ)
Consumers want more than a pint – they want a party!
HALLOWEEN IS NO LONGER JUST FOR KIDS! IT’S FOR COCKTAIL LOVERS, ALE DRINKERS, AND FANCY-DRESS FANATICS TOO
Turn over to see our Halloween promotion
TRICK OR TREAT
From Greene King
HALLOWEEN-THEMED PUMP CLIPS
Get ghoulish pump clips for Old Spooky Hen and Old Ghostly Hen.
WIN PRIZES
Your drinkers could win a t-shirt, sweatshirt or free pint with our Halloween scratchcard kits, available on our premium craft range.
CASK IRON GUARANTEE
Sale or return promise on cask lines, so you can order worry-free.
5 SIMPLE WAYS TO TURN YOUR VENUE INTO A HAUNT SPOT
1 Decor that delivers Skeletons, pumpkins, cobwebs and maybe even a fog machine.
2 Spooky soundscapes
Use Halloween playlists from Spotify or YouTube to set the tone.
3 Costume culture
Fancy dress competitions with bar tabs or drink prizes.
4 Family fun
Daytime pumpkin carving, kids’ movies, craft stations.
5 Themed menus
Cocktails with a twist and ghoulishly great cask ales.
TIP: A small amount of decoration + team engagement = big customer impact.
Don't ghost this golden opportunity
From booming spirits sales to themed pints and decked-out décor, Halloween is a proven commercial winner. With the right atmosphere and support from Greene King and Belhaven, you can turn your venue into the spooky season hotspot. So don’t be haunted by missed opportunities – sink your teeth in early, stock up and get ready for a fang-tastic Halloween.
DID YOU KNOW?
Historically, women who brewed beer (alewives) were often depicted with pointy hats, cats and cauldrons – images now associated with witches during this spooky season.
SPOOKTACULAR Halloween Beers
This Halloween, Greene King & Belhaven are re-imagining their classic pump clips.
OLD SPOOKY HEN
A rich and malty amber ale with toffee notes.
OLD GHOSTLY HEN
A refreshing golden ale with tropical fruit notes.
Speak to your Sales Development Manager about how to order the clips.
TOP PICK!
HAUNTED HIGHLANDER
A new bewitching ruby ale with a full-bodied depth that lingers like a ghostly whisper. Brewed with the finest rye, its rich flavour will send shivers down your spine. Perfect for raising spirits this Halloween!
HAZY . DELICA TE .
A HINT OF
All draught 1664 Blanc installs are supported with our iconic blue stemmed glass, and our premium POS. 1664 Blanc delivers good taste with a twist .
ABV: 5%
Bringing the city to the
SEA
Born and bred in Bolton, Lancashire, Diane Hunter hails from a family of hoteliers. She has owned the family-run Mount Stewart Hotel based in Portpatrick, Southwest Scotland since 2003 and now feels that, despite many challenges over those years, the business is really thriving.
“Portpatrick is a little fishing village well known for all of its characters. We get a lot of visitors from Ireland and people from Glasgow too. We’ve seen increased trade from last year and it’s all very positive.”
“It started off as a glorified Bed & Breakfast and, over time, we have transformed it into a lovely hotel. We’ve invested heavily, making lots of improvements and now people from much further afield are coming to stay with us. And just like me when I first arrived, visitors are taken aback by the beauty of the place. It really is a stunning location.”
Importantly for Diane, the relationship she enjoys with Belhaven is much more than just
a transactional experience and she now purchases all of her drink exclusively through Belhaven’s Free Trade service.
“We’ve purchased our wines from various companies before, but over the last few years Belhaven’s selection has become so good that we don’t need to go anywhere else.”
“It’s a really long-standing and very important relationship, it’s central to everything that we do. But it’s a two-way thing. We need their support, and they are very aware of the challenges that we face. They are always there for us.”
“They’ve helped us in so many ways. When we’ve been making our improvements, they’ve been
right beside us. Plus, when we’re involved in local events or festivals, they always help us with the promotion of those too.
“We’ve built up great relationships with the team there over the years. We’ve now got George as our main point of contact and he’s a wonderful guy who is very helpful. He lives locally and we see him around the village, and he’s become a good friend. I think we enjoy a brilliant relationship together.”
Over the years, The Mount Stewart Hotel has received numerous awards for the quality of its accommodation, and now Diane is eager to be recognised for the quality of the hotel’s food and drink offer too.
People are much more discerning in their tastes now, and expectations have risen due to that. They want a fantastic experience and Belhaven have helped us to meet those expectations
Portpatrick is a small place and Belhaven have been supplying people here for so long, that they just feel like they are part of the community too.
“We’ve aimed to blend a chic contemporary vibe with a traditional Scottish setting. We’ve got a real passion for attention to detail. Our chef has been with us for 14 years now which has created a real local following. In fact, most of our team have been with us for a really long time now and that says a lot to me. The business is like a big family really and I include Belhaven as part of that as well.”
You don’t run a business for 23 years and not witness a great deal of change, and Diane is quick to observe the effects of the 2020 pandemic.
“I think since Covid, people have decided that they would prefer to go out less often, but when they do, they want the best. People are much more discerning in their tastes now, and expectations have risen due to that. They want a fantastic experience and Belhaven have helped us to meet those expectations.
“It was always my ambition to bring the city to the sea with all the different types of drinks that you can enjoy. Now, through Belhaven, we are able to offer a vast array of beverages at different price points. It’s only when I start talking about it, that I realise just how far we have come.”
Despite all her years in the trade. Diane maintains tremendous enthusiasm for her profession and continues to be a real champion for her local area.
“It’s a very rewarding business to be in, when you see people leaving with smiles on their faces and then they re-book, you realise you must be doing something right.
“We are lucky to be situated in such a stunning location, although it’s still a very well-kept secret. I’d like more people to be aware of Portpatrick, so that they come and visit us for a day or two. I know they wouldn’t be disappointed, because it really is a hidden gem.”
Belhaven’s Sales Development Manager George Tunnock takes great pride in the venue’s success too and he added:
“I really enjoy my job helping great venues like The Mount Stewart Hotel to prosper. Having run restaurants and pubs myself for over 20 years, I understand the challenges that people like Diane are facing, so I’ll do everything I can to support them. I care passionately about what I do and I always try to add value. Because, it’s a community where we’re all in it together.”
Mount Stewart Hotel OWNER
DIANE HUNTER
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PROMOTIONS
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SERVICES
For financial support and other services
CONTENT
Find our latest news, guides and magazine
INVOICES & STATEMENTS
Quickly download both online and phone order invoices and full statements
FULL ORDERING HISTORY
Find your full ordering history inclusive of phone orders
VALUE HUB
Access discounts on entertainment, services, equipment and much more
SUPPORT HUB
Gain access to tools, training, sales and marketing materials plus much more
ONLINE ORDERING
Build a basket over the week and check out when you are ready
INSTALL GREENE KING IPA SMOOTH FOR A FREE 50L KEG & BARBOUR
Deal 12
PREMIUM POS KIT WORTH
£200+
PLUS 2 MORE KEGS & A AFTER 13 WEEKS!*
*Terms and conditions: Available for new installs of Greene King IPA Smooth. New stockists only. One deal per customer. First free 50L keg of Greene King IPA Smooth and POS will be issues upon confirmation of install. Premium POS kit contains 24 x pint glasses, 8 x GK IPA t-shirts, 2 x bar runners, 20 x staff lanyards, 2 x mini chalkboards and 200 x dripmats. Second and third 50L keg of GK IPA Smooth will be awarded after 12 weeks of continuous stocking. Outlet must have purchased 11x50L kegs over 13 weeks to receive the free kegs and Barbour jacket. Point of sale items are subject to availability and may be substituted or delayed. Whilst stocks last. Promotion valid between from 01/07/25 until 31/12/25.
Java Cake Shot
Cafe Mocha Shot Tiramisu Shot
CASK ALE
Still at the heart of the British pub
CONSUMERS ARE STILL THIRSTY FOR CASK, ESPECIALLY WHEN IT’S WELL-MADE AND WELL-SERVED
CAMRA, 2024
In an ever-changing drinks landscape, Cask ale remains a defining feature of the Great British pub. While its overall category volumes may be slightly down, its value, cultural importance and profit potential have never been clearer. Whether you're a cosy village pub or a buzzing city bar, cask ale could be the cornerstone of your success, and Greene King & Belhaven is ready and able to help you capitalise.
CASK STILL MATTERS
Yes, the headlines read that cask ale volume fell to 1.4 million hl in 2023 and its on-trade value slipped to £973 million (CGA by NIQ OPM), but don’t be fooled, this isn’t a story of decline, it’s one of refocus and reinvention.
WHY?
Cask ale is exclusive to pubs, bars and venues – it’s not available in supermarkets, which makes it a genuine point of difference.
4.1 million people drink cask out of home (CGA BrandTrack) and many go out of their way to do so.
63% of cask drinkers are aged 55+, an audience with disposable income, loyalty and strong weekday pub habits. Cask drinkers visit more often and spend more, with 40% visiting weekly (10% higher than the average) and 60% happy to trade up for premium ales.
More importantly, cask ale drives weekday footfall, with 60% of cask drinkers visiting pubs Monday–Thursday, a crucial trade window for most venues.
63% OF CASK DRINKERS ARE AGED OVER 55, AN AUDIENCE WITH DISPOSABLE INCOME
GROWTH, BUT NOT WHERE YOU EXPECT IT
While national volumes are dipping, SIBA members (independent brewers) reported a 10–14% rise in cask volumes in 2023, with cask now representing 63% of their total output. The message? Consumers are still thirsty for cask, especially when it’s well-made, well-served and locally relevant (CAMRA, 2024).
This presents a huge opportunity to build your range, attract local drinkers and reframe cask as a quality, experiential category that rewards exploration.
OFFER FLIGHTS AND WIN CASK CONVERTS
With only 37% of beer drinkers having ever tried cask (YouGov/SIBA), flights are your best friend.
Greene King’s Flight Kits let you offer three 1/3 pints for the price of a pint, complete with tasting cards, QR-linked notes and POS support.
These kits remove the fear of the unknown and invite customers to sample, explore and stay longer. Serving fresh cask ale shouldn’t mean gambling on volume. The 4.5G pin format
allows you to trial new beers or expand your range with less risk. Sell just 12 pints a day to keep the beer fresh, ideal for weekdays or venues new to cask. Use pins to broaden without waste.
HOW TO MAKE THE MOST OF CASK ALE IN YOUR VENUE
BUILD THE RIGHT RANGE
Too many taps can damage throughput and quality. Too few, and you risk disappointing your regulars. Greene King’s permanent cask range hits the sweet spot with tried-and-tested favourites like:
GREENE KING IPA ABBOT ALE RUDDLES BEST OLD SPECKLED HEN BELHAVEN 80 SHILLING DEUCHARS IPA OLD GOLDEN HEN OLD SESSION HEN
These are trusted, national brands with wide appeal and are available in full firkins or 4.5G pins, giving you total flexibility in how you serve.
Upcoming fresh cask releases
RADICAL HOPTIMIST
A hop-forward tropical fruit bomb.
Available Aug-Sept
GENEVIEVE
A collaboration with Thornbridge Brewery – West Coast IPA.
Available Sept-Oct
HAUNTED HIGHLANDER
A bewitching ruby ale.
Available Oct
MAKE THE MOST OF CASK ALE WEEK (19–29 SEPT)
Organised by Cask Marque, supported by Greene King, and embraced by the entire trade, Cask Ale Week is your golden opportunity to:
Run quizzes, tasting nights or live music tied to real ale.
Use Greene King’s social media kits to run countdowns and feature daily ales.
Add your event to the Cask Ale Week website for extra visibility.
QUALITY CELLAR MANAGEMENT
Behind every perfectly pulled pint is a commitment to excellent cellar management. These essential practices are what keep our Greene King beers tasting fresh, consistent and true to our brewery’s intent. Whether it's maintaining the right temperature, ensuring stillage is correctly used, or adhering to proper cleaning schedules, the cellar is the heart of quality.
To support our teams in delivering this excellence, Greene King provides comprehensive Cellar Support Kits These kits include everything needed to help teams follow best practice, from guidance on line cleaning routines to tools that assist in day-to-day cellar upkeep.
RANGING FOR REAL RESULTS
According to CGA, amber ales make up 3 in 4 pints sold, but golden/pale ales are stealing share, especially among younger and more affluent consumers. The key is balance:
Stock amber as your base (Abbot, IPA)
Add golden or rotating options for variety
Mix national brands with occasional local guest ales
STOCK CASK RISK FREE
OUR CASK IRON GUARANTEE IS A SALE OR RETURN POLICY
If any of your Greene King cask ales –broached or unbroached – go out of date, you can claim a full refund for unbroached and credit for remaining volume on broached casks*.
For more information speak to your Sales Development Manager. *Excludes 4.5G pins. Cask
IT’S TIME TO INVEST IN CASK
Cask is a rich, profitable and culturally vital part of British pub life. When served well, it can drive footfall, fill quieter days and attract both loyal regulars and curious newcomers. With expert brewers and a range of keg sizes, Greene King is your partner for cask success, not just during Cask Ale Week, but all year-round. Ask your Sales Development Manager about our trial-driving flight kits available.
Deal 17
5 REASONS PACKAGED BEER WORKS
Bottled and canned beer isn’t just a space-saver – it’s a smart choice for venues that want to deliver variety, reduce wastage and maintain fast, reliable service. Here’s why more operators are leaning into packaged.
STORAGE FLEXIBILITY
Packaged beer fits easily in fridges or back bar shelves – great for venues with limited cellar space.
Wider Range
Stock seasonal beers, craft varieties, alcohol-free options and global brands without committing to keg volumes.
READY
TO
SPEED & SIMPLICITY
Open and serve. No training required, no pouring complications. Ideal for table service or quick-serve environments.
PACKAGED TO POUR
Why packaged beer could be the perfect fit for your venue
hile draught beer remains the gold standard, delivering the quality pint experience unique to pubs, packaged formats like bottles and cans can offer a valuable alternative. They provide flexibility and convenience, meeting customer needs beyond the bar to boost sales and streamline your service. Talk to the Greene King & Belhaven Free Trade Team to explore the benefits of bottled and canned beer and find out how our expertly curated product range can help you create a stand-out offer behind the bar. Deal 18
SLOT STRAIGHT INTO YOUR FRIDGE, WE OFFER
A
HANDPICKED SELECTION OF BOTTLED & CANNED BEERS THAT DELIVER ON TASTE, QUALITY AND CUSTOMER DEMAND
GREENE KING CONSUMER INSIGHT
Longer Shelf Life
Reduce wastage by only opening what you serve. Packaged beers stay fresh far longer than tapped kegs.
TOP TIP...
Cans are particularly well-suited to high-footfall events, beer gardens and mobile service points. Lightweight, stackable and fast to serve — they’re made for movement. NEW! BELHAVEN NITRO CANS
We’re excited to announce the upcoming launch of Belhaven Nitro Cans; offering an improved drinking experience – when ‘poured like a pro’, the beer will have a lovely creamy head and smooth mouthfeel. The new release also ensures a reduced plastic usage. We can deliver the same great taste and pour, but without needing a widget inserted within the can.
4 CASES OF BELHAVEN CANS & GET 1 CASE FREE
To qualify for the free product, 4 packs of Belhaven cans (Belhaven Best or Black 24x440ml) must be purchased and delivered during September and October. Stock must be taken in one order. Maximum 5 deals per customer. Subject to availability.
5
CUSTOMER CHOICE
Bottled and canned beer offers guests visual reassurance, brand recognition and perceived premium quality.
For your SPACE?
Packaged beer may be the best solution for your venue if you:
Offer table service or self-serve fridges. Want a broader beer selection without increasing wastage.
Operate in a smaller space or without a full cellar.
Attract customers looking for craft, low/no alcohol, or seasonal specials. Need to serve quickly during peak periods, events, or outdoors.
"BELTER"
NOUN ( informal ) USED TO DESCRIBE SOMETHING THAT IS ADMIRABLE, OUTSTANDING, OR THRILLING.
JUST LIKE THIS LAGER
FOR YOU TO STOCK
Following a successful trial in Scottish pubs earlier this year, our new lager, Belter is now available for your venue too.
Belter is a 4% ABV lager that is crisp, refreshing and balanced in flavour. Subtle biscuit malt sweetness meets a gentle citrus hop character, delivering a clean, easy-drinking finish.
The golden lager is proudly Scottish, and its striking red branding has been designed to catch the consumer’s eye at the bar.
The beer was initially trialled in a small number of pubs in Edinburgh earlier this year. This allowed us to gather targeted feedback on the product and then refine the branding and the
beer itself for wider distribution. In addition to the trial, the beer underwent extensive consumer testing to ensure its flavour profile, aroma and appearance met the expectations of lager drinkers.
“Now that it’s on sale, our customers are really enjoying Belter and we can’t wait to see more outlets offering the beer and customers enjoying a pint.”
Fiona Matheson, Marketing Manager Belhaven Brewery
PRESSED &
BREWED
These beers and ciders are perfect for Autumn supping.
Turn to page 6 for an exclusive deal.
ESTRELLA GALICIA
A masterpiece from the Estrella brewery. A light and refreshing, easy to drink beer, this pale golden lager has a fine texture and subtle bitter notes.
HAWKSTONE LAGER
Recognised by viewers of the TV show, Clarkson’s Farm and brewed in the Cotswolds, the original Hawkstone Lager aims to set the standard for British Premium Lager.
OLD MOUT CIDER
Berries & Cherries
This tasty tipple occurred when Old Mout’s crisp apples met their match with a handful of ripe berries and cherries.
Pineapple & Raspberries
Refreshingly light, an exotic fusion of the natural sweetness of pineapple and tart raspberry.
Kiwi & Lime
A sweet cider with a distinct flavour of kiwi fruit cut with lime.
See page 14 for an exclusive deal!
OLD MOUT’S FLAVOURWAVE SYSTEM DELIVERS THREE FLAVOURS FROM ONE SINGLE TAP
MONKEY SHOULDER WHISKEY
Standard Black Spiced Rum Matured in American Oak barrels giving it a smoother, sweeter flavour profile than most Scotch whiskies, Monkey Shoulder is fun, mixable and should never be taken too seriously. See p7 for an exclusive deal.
The name, Monkey Shoulder refers to a stress injury sustained by traditional malt men - they use this term affectionately because one of their malts is still turned by hand.
Raising
SPIRITS
Stir up some spine-chilling sips with our haunted collection of spirits and cocktails.
THREE SIXTY VODKA
Refined with a complex fourfold distillation and a unique diamond filtration, Three Sixty Vodka Original claims to offer purity without compromise. The glass bottle, with its striking facet-cut embossment and characteristic velvet label, give this product a premium feel. Go to p54 for an exclusive deal.
HOOCH
Blue & Cherry Flavours
Blue Hooch like you’ve never known it before, outrageously tropical! Inspired by beach parties, palm trees and warm island waters - a tropical fiesta in a can. Cherry Hooch is juicy, sweet and outrageously refreshing, the perfect throwback flavour with a cheeky twist. Pour over ice, crack straight from the can, or try in a cocktail for a fruity edge. See p47 for an exclusive deal.
KRAKEN RANGE
Standard Black Spiced Rum/Roast Coffee/Cherry With its impressive packaging design, Kraken always gets noticed on the shelf. Created by blending the finest Caribbean rums and a proprietary recipe of 14 spices, notably cinnamon, clove, ginger, nutmeg, vanilla and citrus peel, with its deeper flavours it has the added benefit of working well in a cocktail too. See p33 for an exclusive deal.
KNOW...
A Kraken is a legendary sea monster, often depicted as an enormous octopus or squid.
SERVED COCKTAIL CANS
Serve bar-quality cocktails consistently in less than 10 seconds.
Mojito: Award-winning. Made with a double measure of premium white rum, lime, and mint. Crisp, fresh, juicy. Simply chill and serve. Passionfruit: Made with a double measure of premium vodka, passion fruit, and vanilla. Fresh, fruity, topical.
Pina Colada: Made with a double measure of premium white rum, pineapple, and coconut. Smooth, creamy, tropical. Margarita: Made with a double measure of premium tequila, lime, and triple sec. Crisp, fresh, citrus. Simply chill and serve.
DID YOU
KNOW... The brand is named after the famous tattooist, Norman Collins who went by the pseudonym, Sailor Jerry.
SAILOR JERRY
Spiced rum
Based on the tradition of sailors improving the flavour of their on-board rum rations, Sailor Jerry carefully select rums from the finest Caribbean distilleries and blends them with a secret recipe of natural spices and flavours. The result is a bold, smooth and balanced liquid. Find an exclusive deal on p14.
£1.50 ON EACH BOTTLE
PERFECT ESPRESSO MARTINI
25ML THREE SIXTY VODKA
25ML TIA MARIA
50ML ESPRESSO
DASH OF SUGAR SYRUP
NO TRICKS, just treats
SIMPLY FRUITY
Orange and Blackcurrant & Apple flavours
Fruity-sweet, refreshing and pure juices for children. Includes apple and blackcurrant’s deeper flavour, and a lighter orange flavour. Turn to page 45 for an exclusive promotion.
FEVER-TREE
WHETHER YOU’RE CRAFTING HAUNTED HIGHBALLS OR DEVILISH MOCKTAILS, THESE FEVER-TREE FLAVOURS ARE A SEASONAL HIT THAT TURNS ANY PUB DRINK MENU INTO A HALLOWEEN TREAT.
Frightfully
Ginger Beer, Blood Orange & Mexican Lime
Fever-Tree’s bold mixers bring the perfect twist to Halloween. Their fiery Ginger Beer adds a kick ideal for spooky-season cocktails, while the zesty Blood Orange delivers a vibrant citrus punch that’s as bold as it is eye-catching. For a sharp, refreshing option, the Mexican Lime tonic offers a clean finish that pairs effortlessly with spirits or stands out on its own.
HALLOWEEN HYDRATION
Elevate your offering with soft drinks crafted to enchant.
BELU IS ONE OF THE UK’S BEST-KNOWN SOCIAL ENTERPRISES SERVING THE UK HOTEL, RESTAURANT AND CATERING SECTORS TO FULFIL THEIR WATER REQUIREMENTS WITH THE LOWEST CARBON FOOTPRINT POSSIBLE.
BELU WATER
Best served chilled in a thin glass.
Our great British water, sourced in Powys, Wales, is selected for its natural purity, clean, crisp taste and supports clean water projects with every bottle.
WINES
for every moment
From bubbly Prosecco to bold reds
SAUVIGNON BLANC
Light and refreshing with tropical fruit flavours and a touch of nettle. Crisp, well-balanced with a zesty finish.
SETTE BELLO PROSECCO
With juicy peach and apricot aromas, it has a fresh citrus palate with a touch of richness and a clean, lingering finish.
CABERNET
SAUVIGNON
Juicy and effortless with flavours of black cherry, plums and blackcurrants. Rounded off with a hint of tobacco.
ROSÉ
Freshly picked strawberries and raspberries with a hint of melon. Resulting in a dry and light bodied rosé with a crisp finish.
