Bordeaux On the Go : Pitch

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THEON B

RDEAUX

Our Company : Created in 2018 Based in Bordeaux Start-up culture Our team : • Head of Sales • Head of Public • Head of Finance • Head of Legal Also implanted in Bordeaux • Paris • ABOUT

Bordeaux Sales : MARVIN KORYTKOWSKI Public Relations : GAbRIel PeRRIeR Finance : bAUDeT THeO Legal Affairs : lUCIeN lARbAIG in : • Saint Tropez • Toulouse US RDEAUX THEON B

The premise : We Our product : Instant wine delivery 3 simple steps : 1) The client gets 2) An Uber Premium 3) The Uber Premium 3 types of partnerships Wine Suppliers & Uber Premium drivers In-app Advertising CONCEPT

Premium driver delivers the bottle to the client :

localized and orders

partnerships

Cellar owners Advertisingdriversclients CONCEPT RDEAUX THEON B

Premium driver collects the bottle from a relay point

delivery via a mobile app. Anytime. Anywhere.

uberize the wine delivery system

Unique Selling Proposition • high-end selection • harvested from • 100% made in France • Tailored for upper-class WINE SELECTION

Proposition : selection of the finest organic wine bottles the finest Bordeaux vineyards upper-classFrance american consumption SELECTION RDEAUX THEON B

Political : Complicated relationship Custom tax rise Economical : USA represents 18% #1 wine consumer Sociological : Strong demand from San Francisco population Technological : Use of mobile applications Ecological : Best city of USA for Legal : administrative paperwork Import Licence mandatory PESTEL ANALYSIS

ANALYSIS RDEAUX THEON B

18% of wordwide import consumer after France from the wine sector population rising up applications in full expansion for life health conditions paperwork for imp/exp takes longer to achieve in USA

mandatory

relationship between both countres (Trump/Macron)

Our main target : AmericanConnoisseursupper class, Wealthy High-enddemographicneighborhoods Our secondary target In-app advertising luxury hotels, resorts, Catchment area : San Francisco (CA) Hollywood (CA) TARGET

class, celebrities, businessmen demographicneighborhoods target : advertising clients : resorts, restaurants, wine cellars, bars (CA) TARGET RDEAUX THEON B

LICENSE Importation standard Labels Importation certificates Partnership with Storage solution Use of the import

standard respected (FDA – TTB) certificates

“The wine house” facilities)

LICENSE RDEAUX THEON B

import license (administrative

Margin on wine : 60% per bottle. Price range : $ 1,000 - $ 5,000 vat Forecast : 5,000 bottles during FINANCIAL Budget MarginVariableTurnoveronvariableFixedchargesResults

vat inc. per bottle during the first year. Fixed charges : up to $ 4,000,000 Expected profit : $ 2,400,000 before taxes. FINANCIAL RESULTS RDEAUX THEON B Budget item Amount ($) Turnover 12,500,000 expenses 5,000,000 variable cost 7,500,000 charges 4,000,000 Results 3,500,000 VAT

TurnoverExpectedYear

FORECAST

FORECAST TURNOVER RDEAUX THEON B 2019 2020 2021 12,500,000 25,000,000 (+100%) 37,500,000 (+10%)

RDEAUX

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