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9:41 Congratulations! You masturbated only 225 times this past year (-26% vs 2021) Twitter 1,365 people tweeted about your Bank Account being down to 0.10€ Mom I just found something in your bedroom. We need to talk.
Reminder from Elusiv always a good thing. little bit of goes a long way.
Transparency isn’t
A
privacy
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3 Summary Medium-style article ............................................ 4 Breakpoint event strategy ........................................ 6 Rebranding strategy ............................................. 8 Solflare partnership .......................................... 10 Gabriel Perrier © 2022 • All rights reserved
Desire
Attention
Here’s a Medium-style article based on the AIDA structure : Attention Interest • Desire • Action. All part of the four stages that consumers goes through when being converted from prospects to clients
Action
It’s all about telling them what to do next. Basically, showing them the way forward to adopting your solution.
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It’s all demonstratingaboutthat you have the direct solution to the audience’s pain point.
It’s all about calling out a problem your audience faces on a regular basis. Something keeping them awake at night.
Interest
It’s all about empathizing with the audience on the problem they are facing. «We’re all in the same boat».
“1,365 people tweeted about your Bank Account being down to 0.10€”.
“SMS from Mom, 2 minutes ago: I found something in your bedroom. We need to talk”.
it’s always nice to use shower curtains when having a shower. In a similar fashion, it’s also nice to have some kind of privacy when it comes to your financial history. We all have things we want to keep for ourselves, even though we might have nothing to hide.
Transparency isn’t always a good thing.
What if some kind of privacy was also possible when it comes to Blockchain?
5 9:41 Congratulations! You masturbated only 225 times this past year (-26% vs 2021) Twitter 1,365 people tweeted about your Bank Account being down to 0.10€ Mom I just found something in your bedroom. We need to talk. Reminder from Elusiv Transparency isn’t always a good thing. A little bit of privacy goes a long way.
our solana privacy solution at www. elusiv.io right now . Subscribe to our newsletter for upcoming exciting development !
“Congratulations! You masturbated only 225 times this past year”.
Fortunately, Elusiv has developed a Solanabased solution which makes it extremely simple to send and receive transactions privately. Processing a transaction takes only a few seconds, with costs as low as a Discoverpenny.
What if all your bank microtransaction history were exposed to the world? Everyone would know what you’ve been buying recently. Everyone would be aware of this little compulsive purchase that you’ve been trying to hide so hard. Everybody, from your own boss to the lady in the corner of the street. Everybody would know.
Yet the Blockchain world is constantly reminding you how transparency is a necessity. People wave the benefits of the latter as if they were parading a flag
around. Sure, there is a right time and a right place for transparency. Sure, it does help fighting against financial fraud and attacks. Yet, as we’ve just demonstrated, full transparency isn’t always the answer.
A little bit of privacy goes a long way.
Close your eyes and imagine waking up one day to the sound of these notifications on your phone. How horrible would that day kick-off? Worse: How toxic would the rest of your life be? It all boils down to one conclusion:
Live influencer campaign
It’s all about spending most of the budget on two or three Blockchain male influencers to animate our stand & workshop. The twist : They have to be almost naked in front of our audience. The only thing they would wear is a tiny piece of underwear that says: «Transparency isn’t always a good thing. A little bit of privacy goes a long way». They would also post about it on their social media accounts, generating traffic on our website.
Breakpoint is the biggest Solana ecosystem event. Elusiv’s participation has a clear triple objective: Raising awareness, standing out out and generating leads. Here’s how we’re achieving that:
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Objectives It’s all about three goals : • Raising awareness • Standing out • Generating leads Measuring success It’s all about these live KPIs : • Number of collected contact infos • Number of flyers distributed • Number of signups for the Newsletter Message It’s all about conveying an impacting message, like the one mentioned hereafter. It will strike the audience by relating to their core fear of being exposed. The catch phrase will then be broken down on all marketing collaterals. collateralsMarketing It’s all about providing your immediate audience with the necessary tools for understanding and •••remembering:RollupbannersflyersOpaqueBusiness cards • Screen Animation • Little padlocks with Elusive written on them • One big piece of opaque glass, like the ones found in showers, for influencer animation Congratulations! You masturbated only 225 times this past year (-26% vs 2021) Twitter 1,365 people tweeted about your Bank Account being down to 0.10€ Mom I just found something in your bedroom. We need to talk. Reminder from Elusiv Transparency isn’t always a good thing. A little bit of privacy goes a long way. 7
Here is a big-picture step-by-step rebranding strategy, as you requested. I would need to know a lot more about your product & brand before we could do real in-depth work. But hey, nethertheless, it would start like this:
It’s all about understanding where your current brand comes from. What has been working so far ? What hasn’t ? How is the brand currently perceived ? Would clients ever trust your solution as-is ?
It’s about understanding where the brand comes from. What worked ? What didn’t work How? is the brand currently perceived ? How is your brand positioned compared to your competitors ?
It’s all about preparing to replace every instance of your past brand by the newer one. Everything old must go. It’s time to create new marketing collaterals that will embody the new visual identity.
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Brand implementation
Brand analysis
Brand analysis
Market analysis
Brand positioning
Brand distribution
How is the brand currently perceived ? How is your brand positioned compared to your competitors ?
It’s all about letting your different audiences know about the new identity. Where will you be raising awareness ? Could be : Twitter • Telegram • Discord • Ads on social media • Partnership with brands • Influencers • Blockchain events
It’s about understanding where the brand comes from. What worked ? What didn’t work
Brand analysis
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It’s all about creating your new brand identity. How do you want to be perceived by your audience ? Do you want to appear trustworthy ? Are you rather playfull or serious ? Traditional or innovative ?
It’s all about understanding what’s currently being done within your ecosystem, be it competitors or regular Solana users. What do the different brands look like ? What messages do they convey ?
Congratulations for your recent integration partnership. Here’s how I would break down marketing activies: by grouping them in a coherent communication plan, in accordance with the other actions being done. Message A«campaign’sWe’ll«PrivacybringIt’sTransparency 10 Action plan It’s all about a basic structure • D-15: Teaser • D-7: Announcement • D-3: reminder • D-Day: a black they post in • D-Day: Influencers • D-Day : Social
•
It’s down channels to reach audience, plan
It’s all about two goals : informing Web3 enthousiasts about the launch of the partnership Making Solflare users adhere to the Elusive solution
Distribution
on various
namely : • Twitter posts • Medium articles • Discord messages • Influencers partnerships • Linkedin posts • Social media partnership with Solflare • Web3 media 11
about executing one action after another. Here’s structure : Teaser (social media channels) Announcement (social media channels, medium) reminder (social media channels) black padlock gets sent to Solflare HQ, and in on social media Influencers post about the integration Social media posts about the launch
It’s all about using Solflare’s traction to bring traffic to the Elusiv solution. «Privacy is coming to Solflare». We’ll then back the message by our previous campaign’s classic catch phrase : Transparency isn’t always a good thing. little bit of privacy goes a long way».
Message
all about breaking the message
our
It’s all targeting three different types of •stakeholders:Web3enthousiasts thare are unaware of Elusiv • Solflare users • Other wallet providers
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Target
Objective
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