benefit from intellectual property, trademarks, 4 You and patents. Many franchisors grant you access to proprietary technology or software that’s designed specifically to their brand and gives franchisees an edge over their competitors.
benefit from strategic partnerships and agreements. By join5 You ing a franchise network, you become part of a much larger, more powerful network than you could have on your own. This applies to everything from negotiating the purchase of advertising to making supply arrangements.
increase your chances of success. 6 You Franchise ownership increase your chances of being in business five or 10 years later and being profitable.
have a team protecting the integrity of the brand. 7 You Being part of a franchise network requires adhering to rules and regu-
lations. The upside is that there are standards for quality control among all franchisees. In addition, a strong franchise network will ensure all the franchisees are operating at peak performance.
follow a formula that has proved successful. One discourag8 You ing aspect of starting your own business is testing the products and/or services you’re trying to sell. Going out on your own requires a leap of faith. A franchise network has already found what works.
not alone. Starting a business can be intimi9 You’re dating. It is a test of endurance as you navigate unfamiliar
territory. With a franchise, your network is just a phone call, email, or text message away. A support team will assist you when you open and as you continue to grow your business.
Brian LaCour has more than 20 years of business leadership experience in driving fiscal results, strategic planning, saving costs, increasing revenue, streamlining processes, and developing top performing teams. LaCour’s passion for helping people led him to the role as president of the International Franchise Group. Call LaCour at 561-502-7283 or email him at blacour@internationalfranchisegroup.com. Visit www.internationalfranchisegroup.com.
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