G R E A T E R
P O R T
M A C Q U A R I E
•
M E N
ANTHONY DE JAGER
I N
B U S I N E S S
PHILLIP BUTTERWORTH
- WRIGHTS -
- CARE SOLAR SOLUTIONS -
How has your business changed in the
What mindset or values do you carry
the launch of Care Solar Solutions in April this
last three years?
with you in order to be good leader?
year and now deal directly with householders.
Technology continues to play a large part
I’m extremely passionate about making
The timing is critical - the NSW Government’s
important here are to be flexible, to listen, and to be decisive. I find staff always have great ideas to assist your business, and therefore you should be always willing to listen to suggestions - which usually means
in our business, with online accounting
solar storage accessible to householders.
generous solar feed-in-tariffs end this year, and
systems being at the forefront of change.
Now more than ever, people want control
it is prompting thousands of solar customers
This has made it easier for clients to access
of their electricity consumption, and they
to investigate their battery storage options. We
information on their business, but has also
want their power from a sustainable source
have the solar solutions for householders.
made it easier for us to proactively review
at a reasonable price. Care Solar Solutions
Where do you get your inspiration when it
being flexible in assessing their ideas. I think from there, you need to be decisive, so that everyone is pushing in the same direction.
our client’s situation and advise them. A
embodies everything I stand for: availability of
comes to creating new ideas? Luckily I have
world class battery storage units, education
a great team around me who help steer Care
on solar solutions, and making sure we match
Solar Solutions’ creative direction, allowing
Do you think businesses need to take risks in order to be successful?
in Sydney, and saw that they were coming
the right products with a customer’s needs (we
me to focus on the day-to-day business
never sell a product that’s not needed!) I’ve
operations. The renewable energy industry
Always, but I think that the risks should be calculated. I think that you should always be prepared for the worst case scenario, and then assess the potential reward from
were decreasing. We had a quick phone
started this business from scratch, so the buck
has become a juggernaut. The technology
hookup to discuss the situation, and they
stops with me.
geniuses behind the likes of the BYD and LG
realised that they needed to start limiting
How has your business changed in the last
Chem energy storage units that we supply
their stock purchases to get them back on
three years? We extended our focus beyond
provide an endless source of inspiration, and I
track.
the business-to-business (B2B) market, with
cannot wait to see what they think of next.
What mindset or values do you carry with you in order to be a good leader? The three main qualities I think are
that point.
92 greater port macquarie focus.
few months ago I looked at one of my clients using a cloud based system, who is into a slow sales period and their cash levels