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GRAPE ESCAPE
NEWS FROM THE VINES
with ALEX CASSEGRAIN From Cassegrain Wines
TREND TOWARDS HERITAGE, TRADITION, AND AUTHENTICITY OF FAMILY-OWNED WINERIES GAINS TRACTION
F
amily wineries are It is the authenticity of family becoming more and more wineries that is appealing to sought out by consumers the younger, savvier consumer and wine collectors, an particularly. Enjoying a wine emerging trend evidenced by a experience is no longer simply significant increase in visitation of tasting the latest vintage of family-owned wineries and cellar chardonnay or shiraz. These doors, online subscriptions, online consumers want to know about purchases, and the family heritage, the engagement Searching for provenance of on social media something new the wines, and platforms. and different has the winemaker’s The rediscovery unearthed a virtual story that sits of family-run treasure trove of family behind each wineries has owned and run bottle. largely come
wineries that offer a
The spotlight about due to more personalised on value-driven, the surge in service to consumers. quality wines research by that have a consumers as compelling family lock downs narrative instils a certain je ne took effect. Searching for sais quoi that makes these wines something new and different has much more desirable. unearthed a virtual treasure trove of family owned and run wineries that offer a more personalised service to consumers. And this trend is set to continue well into the future.
Come and visit Cassegrain Wines and experience our family-owned, award winning wines right here in the Port Macquarie-Hastings region. GREATER PORT MACQUARIE
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