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From Cassegrain Wines

TREND TOWARDS HERITAGE, TRADITION, AND AUTHENTICITY OF FAMILY-OWNED WINERIES GAINS TRACTION

Family wineries are becoming more and more sought out by consumers and wine collectors, an emerging trend evidenced by a signifi cant increase in visitation of family-owned wineries and cellar doors, online subscriptions, online purchases, and engagement on social media platforms. The rediscovery of family-run wineries has largely come about due to the surge in research by consumers as lock downs took effect. Searching for something new and different has unearthed a virtual treasure trove of family owned and run wineries that offer a more personalised service to consumers. And this trend is set to continue well into the future. It is the authenticity of family wineries that is appealing to the younger, savvier consumer particularly. Enjoying a wine experience is no longer simply tasting the latest vintage of chardonnay or shiraz. These consumers want to know about the family heritage, the

Searching for provenance of something new the wines, and and di erent has the winemaker’s unearthed a virtual story that sits treasure trove of family behind each owned and run bottle. wineries that o er a more personalised The spotlight service to consumers. on value-driven, quality wines that have a compelling family narrative instils a certain je ne sais quoi that makes these wines much more desirable. Come and visit Cassegrain Wines and experience our family-owned, award winning wines right here in the Port Macquarie-Hastings region.