Bis-Man INC! March 2024

Bismarck's Hidden Gem P.50

March 2024 // Bismaninc.com

Content Marketing 101 P.58

Nonprofit of the Month: Ministry on the Margins P.70

A Bismarck-Mandan Business Magazine

CONTENT

// MARCH 2024

26

50

70

78

16

Ask The Expert: Boost Cyber Defenses with Routine Security Tests

18

Partner Content: Livewire's Journey of Bringing Events to Life for 25 Years

22

Partner Content: Trailblazers in Sustainable Design

26

Power on the Prairie

28

Cass County Electric Cooperative

32

Xcel Energy

36

Otter Tail Power Company

42

Oneok, INC.

44

Friends of Ag & Energy

50

Bismarck's Hidden Gem

58

Content Marketing 101

66

An Update from Pavewise: Bridging the Workforce Gap

70

Nonprofit of the Month: Ministry on the Margins

74

Celebrating Women in Business

78

Women You Should Know: Minot Curling Club

LIKE OUR CONTENT? Check out our website at BisManINC.com BISMANINC.COM

5

MARCH 2024 Volume 3 Issue 3

Bis-Man INC! is published monthly and is available at area businesses and online at Bismaninc.com.

Publisher Mike Dragosavich EDITORIAL Editorial Team Lead Brady Drake Brady@SpotlightMediaFargo.com Editors Geneva Nodland, Grant Ayers Art Director Kim Cowles Editorial Graphic Designer Ty Betts Creative Strategist Josiah Kopp Contributors Arielle Windham (Ladyboss Lifestyle), Julie Hinker (VBOC of the Dakotas), Matt Ellerkamp and Mary Beth Votava (ND SBDC) INTERACTIVE Business Development Manager Business Development Associate Videographer Director of Creative Strategies Graphic Designer Web Developer

Nick Schommer Kellen Feeney Tommy Uhlir Megan Suedbeck Ben Buchanan Austin Smith

ADVERTISING VP of Business Development Paul Hoefer Paul@SpotlightMediaFargo.com Sales Manager Sam Winter Sam@SpotlightMediaFargo.com Sales Representative Al Anderson Al@SpotlightMediaFargo.com Sales & Marketing Advisor Tori Helland Tori@SpotlightMediaFargo.com Senior Business Dave McSparron Development Representative Dave@SpotlightMediaFargo.com Business Development Representative Austin Cuka AustinCuka@SpotlightMediaFargo.com Client Relations ClientRelations@SpotlightMediaFargo.com Client Relations Manager Jenny Johnson Marketing Coordinator Jessica Mullen Operations Assistant Miranda Knudson DISTRIBUTION Delivery John Stuber Bis-Man INC! is published by Spotlight LLC, Copyright 2024 Bis-Man INC! & BismanInc.com.

All rights reserved. No parts of this magazine may be reproduced or distributed without written permission of Bis-Man INC!, and Spotlight LLC, is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to or reliance on such information.

Spotlight LLC, accepts no liability for the accuracy of statements made by the advertisers.

Spotlight, LLC 4609 33rd Ave S Suite #304 Fargo, ND 58104 or info@spotlightmediafargo.com ADVERTISING: 701-478-SPOT (7768)

Editor's Note:

PUSHING POWER IN BISMARCK-MANDAN It’s not just about keeping the lights on, these are some of the power players who push the boundaries of what’s possible in sustainability and community support. While some of these businesses were born and bred here in North Dakota, others are helping from afar, continuing to impact us every day.

This issue isn’t just about the energy sector, we're also celebrating all the movers and shakers who make BismarckMandan a great place to do business and a community poised for a bright future.

In addition to our focus on the energy sector, we have plenty more to showcase across the community. Lacey's Custom Jewelry, under the entrepreneurial spirit of Lacey Madsen, shares the journey of local business owners navigating challenges and triumphs. We're also highlighting the work of Ministry on The Margins, this month's 'Nonprofit of the Month.' And, as always, advice from the ND SBDC and VBOC of The Dakotas provides guidance and support that can go a long way in business.

Together, we’re not just witnessing the evolution of our local economy; we’re actively participating in it. So let’s keep the conversation going, support our local energy innovators, and continue to build a community that’s powered by more than just electricity.

Here’s to lighting up Bismarck-Mandan, one bright idea at a time. Let’s make this month an energizing one! appy March! This month, we’re tapping into the energy that powers our community—quite literally. We’re focusing on some of the many organizations, companies, and cooperatives that light up our lives and drive our economy forward, including Xcel Energy, Otter Tail Power Company, Cass County Electric Cooperative, ONEOK, Inc. and Friends of Ag & Energy.

Warmest regards,

Bis-Man INC! Editor

BISMANINC.COM

11

MEET THE TEAM.

LEARN MORE ABOUT US AT SPOTLIGHTMEDIAFARGO.COM 12

MARCH 2024

ASK THE EXPERT

Boost Cyber Defenses with

Routine Security Tests

By NorthStar Technology Group

hese days, organizations face numerous cybersecurity threats such as social engineering attacks like phishing to sophisticated ransomware. Your network is the lifeline of your business, so protecting it is crucial. Any vulnerability in it can compromise your sensitive data, operational integrity, and stakeholder trust. That's why you need to understand and address these threats through proactive measures like routine security scans and network testing.

In this article, we'll discuss the role of a robust network and clarify the intricacies of network testing.

16

MARCH 2024

Benefits of routine security tests A security test typically measures the effectiveness of an organization's security measures and protocols. Here are some of its benefits:

Identifies vulnerabilities Through regular security scans, you can easily identify weaknesses in your system and proactively address potential threats before they can be exploited by cybercriminals.

Assesses security measures Regular security tests allow you to establish continuous monitoring of security protocols. This helps you gauge the effectiveness of your security measures and make necessary changes when needed.

Ensures compliance Security tests help align your security practices with industry standards and reduce the risk of your business running into any compliance issues.

Prevents data breaches Through routine security scans, you can easily identify and address vulnerabilities and strengthen your organization against unauthorized access and potential data breaches.

Optimizes incident response Regular testing helps you refine and improve your incident response plan and ensures your security preparedness plan is effective and up to date.

Strengthens resilience Regular security testing helps you build a solid security posture, enhancing your organization's ability to endure and recover from cyberattacks.

Helps avoid financial losses By taking proactive measures to identify and address security risks, you can prevent potential financial losses associated with data breaches, legal implications, and operational disruptions.

Fosters continuous improvement

It helps organizations build a robust cybersecurity posture by proactively prioritizing and addressing potential threats before they can do any harm.

Regular testing fosters a culture of continuous improvement, allowing you to adapt and evolve your security strategies based on emerging threats and industry best practices.

Essential security testing methods By leveraging security testing methods, you can evaluate the effectiveness of your organization's security measures.

Here are two of the most efficient methods that can help you build a robust cybersecurity landscape for your business:

Penetration testing Also known as pen testing, this involves simulating real-world cyberattacks on an organization’s network. The simulations provide valuable insights that help organizations identify and address security gaps before they can be exploited by cybercriminals.

Vulnerability assessments

Boost security effortlessly When it comes to the security of your network, you can’t take any chances.

That’s why you should let the experts handle the heavy lifting. Consider partnering with an IT service provider like NorthStar Technology Group. We can efficiently manage security testing for you and ensure your digital defenses stay protected.

This method involves using automated tools to scan networks, systems, and applications for known vulnerabilities, misconfigurations, or weaknesses.

Contact us for a cybersecurity strategy session and take the first step towards a more secure future. northstartechnologygroup.com /NorthStarTG

@northstartechno

866-337-9096 @NorthStarTechno

BISMANINC.COM

17

PARTNER CONTENT Livewire's beautiful setup for TEDxFargo 2023

A Mission to Keep the World Engaged "To create dynamic, meaningful, and engaging live event video production that betters our clients, team, and the world."

- Livewire mission statement

3 Things You May Not Know About Livewire "We're a full-time team of 45 people."

We Do That, Too! Livewire's Journey of Bringing Events to Life for 25 Years

"We are affordable! Many assume that our events cost an arm and a leg. Many of our clients find that we regularly come in well under their budget."

By Josiah Kopp |

- Kent Kolstad

provided by Livewire

eaching a 25-year milestone for any company is quite a feat, yet Livewire's Kent Kolstad has made it look easy, continually leading the way in the live production industry. The founder and president attributes the company's standout success to its emphasis on consistency and client relationships. What started with an 11 year-old entrepreneur in Alexandria, MN, with a knack for audio systems and PA setups, quickly gained local recognition. "Word got around quick," Kolstad said, reflecting on his early ventures, ranging from installations to DJing at weddings and schools.

Today, with a team of 45 and growing, Livewire offers a unique approach to client engagement, deeply understanding and aligning with their clients' missions and messages, and taking on a "we do that, too!" approach to nearly every event opportunity that comes their way.

18

"We're adaptable to almost any event request: if we haven't done it before, we will find a way to bring your vision to life."

MARCH 2024

"Our team develops great relationships across our client base," Kolstad said.

This personalized touch, he believes, significantly differentiates Livewire in the industry.

Livewire's strength lies not just in its event production capabilities, which cater to various event types, but also in its commitment to building enduring, insightful partnerships with its clients. "We offer consistency that other companies simply can't, whether it be in equipment or staffing," he said.

Tradeshow exhibits, for example, are another key area of expertise for Livewire.

"We've built many tradeshow exhibits for different clients over the years, traveling to various parts of the country," Kolstad said.

Further diversifying its portfolio, Livewire has increased its output in custom

Meet Kent Kolstad "Hi, I'm Kent! I'm the President here at Livewire. Livewire is so much more than just an event company; we're a fullservice audio, video, lighting, and staging scenery company.

We provide turnkey event production for corporate events, nonprofit events, and community events, locally, regionally, and throughout the country."

On stage at Thrivefest 2023

LIVE at Livewire Black Box for Bobcat Creative Mornings event, Jasper Hotel, Fargo

We're magicians in the world of events."

- Brittney Hogan, Director of Business Development scenery construction. "This isn't just about branded backdrops; it's about creating depth and connection to a brand," Kolstad said.

This trend marks a departure from more generalized event content, indicating a growing demand for focused, in-depth explorations of specific topics.

"Niche Events are our Niche"

By embracing these specialized events, Livewire continues to demonstrate its capacity to adapt and excel in an everchanging event production landscape.

Beyond tradeshows, Livewire's scope extends to corporate, nonprofit, and community events, providing comprehensive support in these sectors.

Additionally, Livewire has made a big statement in live music support, running all of the production at The Lights in West Fargo in 2023 as well as their years of experience with mainstage acts at the Red River Valley Fair.

Another niche service Livewire brings to the table is heavy-duty convention power solutions. "Powering all those vendors can be quite tricky, and we have temporary power solutions that we utilize for live events that are a great fit for exactly that purpose," Kolstad said.

This capability has been invaluable to events like Folkways' Red River Market.

"Niche" describes a lot about Livewire's client base. We're seeing a lot of events that are fairly niche-related," Kolstad said. From sustainable aviation fuel to bank automation and equipment finance, Livewire is becoming a go-to for those in unique, specialized fields.

Key Milestones Some of the milestones and highlights that have shaped Livewire's journey are its notable achievements and strategic partnerships, positioning it as a key player both nationally and internationally. In recent years, Livewire began working with prominent companies like Amazon, Microsoft, and Google for virtual and hybrid events.

The company's success is deeply rooted in its origins here in Minnesota and North Dakota, which Kolstad credits for its unique position in the market.

He also emphasizes the crucial role of networking in Livewire's growth, with significant support from the Fargo Moorhead community.

Creating a Lively Team Culture A defining aspect of Livewire's success is its commitment to its staff, contrasting the industry norm of relying heavily on freelancers. "Our people make the difference: one could have all the best equipment in the world, but without the right people in the right seats, making connections between our technology, our creative, and our clients, it's worthless." This approach has resonated with clients, especially in the North Dakota market, where Livewire's reputation is well-established, as well as across its national client base.

Even clients notice how well Kolstad empowers his team, often noting how the Livewire team acts like owners of each event, making sure every detail is perfect.

Connect with Livewire by visiting livewirenow.com and bring your event to life like never before.

320-815-1288 /livewire.fargo @livewire_now BISMANINC.COM

19

PARTNER CONTENT

By Josiah Kopp provided by JLG Architects | Renderings by Snøhetta

orth Dakota may not have a coastline, but the beauty of its Badlands, prairies, and sunsets certainly inspires the state's tagline, 'Be Legendary.' Perhaps the most legendary man to ever grace these plains was Theodore Roosevelt, beloved for his appreciation and conservation of nature. Now, a Presidential Library is the next page in North Dakota’s story. As the architect of record, JLG is making it possible

22

MARCH 2024

alongside the international design architect and design landscape architect, Snøhetta; landscape architect of record, Confluence; and construction manager, JE Dunn. Sitting down with Patrick Thibaudeau, JLG's Principal Sustainability Officer, he sheds light on the groundbreaking significance of the Theodore Roosevelt Presidential Library (TRPL). According to Thibaudeau, TRPL is a once-in-a-century project with profound implications for local, national, and global carbon and climate policy. "It comes at a critical time, offering a chance to make a significant difference. This project is a demonstration of what it means to change business as usual for the next century in the most impactful way," he said.

The design team is pushing beyond boundaries by registering TRPL for the highest levels of certification in the Living Building Challenge, LEED, and SITES. Once certified, TRPL will be the first presidential library to achieve all three major sustainability guides at the highest level.

JLG's current progress on TRPL, which is being built near the Medora Musical Amphitheater.

JLG's involvement perfectly illustrates its commitment to sustainable and innovative architectural design. TRPL, as Thibaudeau suggests, is not just a building but a beacon of change. “It's thrilling to continue a legacy that's over a century old, one that Roosevelt would have been proud to see carried forward,” he said.

Thibaudeau considers the project pivotal in defining the next era of conservation. "We're entering a new century of conservation focused on carbon and circularity of materials.

It's an evolution of Roosevelt's conservation ideals, adapted to today's challenges in climate policy," he said.

cooling energy from the land just as Roosevelt drew his personal strength from the land,” he said.

The goal is to create an immersive experience. "We want visitors to learn about Roosevelt's life and embed it within their own stories—to learn it and live it," Thibaudeau said. This approach makes the project one of profound emotional and environmental resonance, aligned with JLG's dedication to regenerative sustainable design.

TRPL is a monumental project for JLG and North Dakota.

"It’s a landmark moment encapsulating a commitment to sustainability and innovation. We're not just building a library; we're building an idea that will leave an impactful legacy for the next century, echoing Roosevelt's visionary approach to conservation and policy," Thibaudeau said.

TRPL transcends conventional design. The team’s approach goes beyond simply erecting a building. "The Library is fundamentally emerging from the land," Thibaudeau said.

"Design lead, Snohetta, often states the Library is the landscape. The site and the building are inseparably connected as one.”

Thibaudeau draws a parallel between the Library's design and Roosevelt's transformative Badlands experience. “Just like Roosevelt found healing in the land after personal tragedy, the Library’s main building rises from the land. It draws heating and

Patrick Thibaudeau Principal Sustainability Officer, JLG Architects

BISMANINC.COM

23

PARTNER CONTENT

A major shift is happening in the building world right now, with several organizations and initiatives halting the consumption and depletion of resources. TRPL is not content with carbon neutral, the project instead aims for carbon positive.

"TRPL is a game-changer because it creates net positive outcomes in all areas—from enhancing the human experience to ensuring financial value, especially in terms of environmental impact like carbon, energy, water, and ecology," Thibaudeau said.

The project represents a significant leap in the design and construction industry, paving the way for more sustainable and responsible design practices. "We're setting a new benchmark for what buildings and sites can and should be in terms of their relationship with the environment and society," he said.

Sustainability is a hot topic in architecture right now—yet for JLG, it's a core value. "The aim is to create a building that's better than having no building at all. We look at the building as a living, breathing entity," Thibaudeau said. "The Living Building Challenge is not just ticking off boxes on a checklist; it's pushing the boundaries of what's possible in sustainable design and doing something that has not been done before.”

"At the construction site, the progress is remarkable," Thibaudeau said. "One of the key initiatives is land management, conservation with prairie restoration and the native seed project. The team is working with NDSU to actively remove invasive species and regenerate the land for future conservation. We envision a thriving restored prairie site that inspires regional and national prairie restoration."

Sustainability extends to the construction site, which Thibaudeau described as tidy and well-ordered. "It’s inspiring to see the team fully embrace the project's ethos with an evident level of care even during early construction.”

While a 'presidential library' conjures up images of aisles lined with books and historic archives, TRPL is much more than "a library." It is akin to a museum or an experience center. "TR's papers are already archived elsewhere. We're focusing on creating an immersive experience that reflects Roosevelt's life story," Thibaudeau said.

The Library will be an interactive journey, with experiences and exhibits leading from Roosevelt’s childhood to his presidency and beyond—inviting visitors to learn his story and then live out their own version of that story.

The Library's design leverages the stunning landscape of the Badlands. "The site itself is inspiring, with one of the high points in the region offering a 360-degree view," Thibaudeau said. "The roof becomes a destination, an extension of the landscape that magnifies a striking native view.”

This design aims to broaden visitors' emotional, mental, and psychological perspectives. "Our intent is to inspire visitors to take action in their personal lives, paralleling the expanded views at the site," Thibaudeau said.

SITES is a rating system that guides, evaluates, and certifies a project’s sustainability in the planning, design, construction, and management of landscapes and other outdoor spaces.

SITES supports landscape architects, planners, and others in implementing nature-based solutions. SITES projects enhance biodiversity and mitigate climate change while conserving resources, improving public health, and protecting critical ecosystems.

24

MARCH 2024

LEED for Building Design and Construction (LEED BD+C) provides a framework for building a holistic green building, giving designers the chance to nail down every sustainability feature and maximize the benefits.

JLG created its own biophilic guide and adapted it for the project, calling it the 'TR 20', derived from existing principles to expand into more comprehensive and relatable paths.

"We didn't just conduct a standard biophilic workshop; we redefined its principles," Thibaudeau said.

From day one, Thibaudeau says the project intends to be net carbon positive, and as the prairie restoration matures, it will become even more net positive within its own site. This extends to water usage, with the project aiming to use less water than naturally falls as rain on the site, thus contributing a water balance design to the local watershed.

TRPL also aims to minimize waste and avoid approximately 6,000 harmful chemicals in 90% of the installed products.

neutrality is not a passing trend but a significant economic transformation. "We're witnessing a worldwide economic shift, the likes of which we haven't seen for a century," he said.

He points out the economic potential of carbon sequestration, particularly for local farmers and ranchers. "Carbon can potentially become a future cash crop," he said.

"As organizations reduce their carbon footprint and waste, they become more efficient and profitable." He believes this shift aligns with the values of the upcoming generation of consumers and workers who prioritize sustainability, from purchasing to employment.

TRPL is more than just a building; it's a microcosm of the larger shift toward sustainability, signaling a prosperous future for North Dakota and beyond. The Library stands as a testament to Roosevelt's legacy and a beacon of economic and environmental transformation, inspiring a new generation of sustainable innovation.

For more information, visit:

Thibaudeau has been the national sustainability cochair for the AIA Large Firm Roundtable and a delegate to COP26 (United Nations Climate Change Conference).

He emphasized that the movement towards carbon

TRLibrary.com

416 E Main Ave, Bismarck, ND 701-255-1617 JLGarchitects.com

BISMANINC.COM

25

POWER ON ENERGY IS BIG IN ND THE PRAIRIE

By Grant Ayers

North Dakota's energy sector isn't just about keeping the lights on and our homes warm. We're the heartbeat of our economy and a reflection of our community's spirit of innovation and resilience. Here, I'm taking a closer look at this key industry in North Dakota, and shining a spotlight on some of the key players that make it all happen.

From the local touch of Cass County Electric Cooperative to the expansive reach of Xcel Energy, the reliability brought by Otter Tail Power Company, the grassroots support of Friends of Ag & Energy, I'm grateful to have explored the diverse landscape of energy providers and initiatives that fuel our state in more ways than one.

Though this feature doesn't cover every single entity in the field, it's a nod to the hardworking folks and organizations powering North Dakota's future.

26

MARCH 2024

ONEOK, INC.

By Grant Ayers |

Courtesy of ONEOK, Inc.

ounded in 1906 as a regional natural gas pipeline operator in Oklahoma, ONEOK, Inc. has evolved into a region-leading energy company, specializing in the natural gas and natural gas liquids sectors. Today, ONEOK, Inc. stands proud as a FORTUNE 500 entity and a recognized member of the S&P 500. I was able to sit down with ONEOK, Inc. Director of Government Relations Danette Welsh to discuss the company's expansion to North Dakota, its commitment to a cleaner future, and more.

DANETTE WELSH

Director of Government Relations

In 2023, ONEOK and Magellan Midstream combined paid more than $19 million in property taxes, making ONEOK the state’s largest property taxpayer."

- Danette Welsh Director of Government Relations

28

MARCH 2024

In North Dakota, ONEOK, Inc. operates a natural gas gathering system that feeds into ONEOK’s natural gas processing plants, a Natural Gas Liquid (NGL) pipeline system that provides critical NGL takeaway capacity for the region, along with the Viking Gas Transmission natural gas system that serves the eastern side of the state, including the Fargo area.

ONEOK'S KEY BUSINESS GROUPS » Alternative Energy Solutions » Capital Ventures » Sustainability

"These operations are supported by more than 400 employees and their families who call North Dakota home and work to operate these assets in a safe, reliable, and environmentally responsible manner," Welsh said. "ONEOK’s long-term success is dependent on our ability to attract, develop, and retain a diverse group of talented employees.

We are proud to partner with Bismarck State College whose educational programs help provide students with the skills needed to succeed in the industry."

ONEOK's presence in North Dakota dates back to the early 2000s, but within the last decade, there has been rapid growth within the company's midstream operations in the state. According to Welsh, this growth has resulted in an extensive natural gas gathering system, numerous natural gas processing plants, and critical natural gas liquids (NGL) pipelines to accommodate the state’s production growth.

"With the recent acquisition of Magellan Midstream, ONEOK is now one of the most diversified energy infrastructure companies in the U.S. and has expanded its critical infrastructure in the state of North Dakota with two refined product (gasoline and diesel) terminals," Welsh said.

In line with ONEOK's core values, Welsh states that the company is committed to minimizing its environmental footprint and implementing measures across its operations to effectively manage emissions. "Operating in an environmentally responsible manner is one of ONEOK’s core values. To manage emissions, we focus on operational efficiencies, investments in emissions-reducing process improvements, leveraging new technologies, and exploring lower-carbon business opportunities," Welsh said.

"This holds true in North Dakota, where ONEOK is gathering 1.7 billion cubic feet per day of natural gas." In North Dakota, this commitment has translated into a significant increase in the state's natural gas capture rate, surpassing 95% due to ONEOK's processing capacity.

Despite its successes, ONEOK is not without challenges, notably workforce availability. "Since 2010, the industry has grown at a rapid pace, but workforce availability has struggled to keep up," Welsh said. "We are actively working with education partners throughout the state and within area schools to promote the energy industry and develop our future workforce."

DID YOU KNOW? Over the last five years, ONEOK has donated more than $4.3 million to North Dakota community partners, including the Bakken Area Skills Center, Great Plains Food Bank, and North Dakota’s Gateway to Science!

"ONEOK upholds its Core Value of Service by supporting the communities where we live and work.

From picking up trash at local Pick Up the Patch events to handing out candy at trunk or treats, our employees volunteered more than 1,000 hours at local events in 2023."

- Danette Welsh

With an eye on the future, ONEOK is exploring projects to enhance the regional supply of natural gas and propane as the state of North Dakota advances potential salt cavern storage development. Furthermore, ONEOK is currently participating in a feasibility study for the Roughrider Carbon Storage Hub, which is expected to store more than 50 million tons of CO2 over 30 years, according to Welsh.

"Our key business groups, alternative energy solutions, capital ventures, and sustainability, will also continue to identify potential low-carbon or emission-reducing projects, as well as investments that would complement our extensive midstream assets and expertise," Welsh said.

While ONEOK, Inc. has an eye looking ahead, they're also committed to providing essential services for customers and continuing to adapt to their needs as they evolve. "As we continue to grow our business and expand our operational footprint to meet the needs of stakeholders, so, too, does our commitment to strengthen our companywide sustainability program, practices, and performance," Welsh said.

oneok.com

Search 'ONEOK'

918-588-7000

@ONEOK

/ONEOKInc

@oneok_inc

BISMANINC.COM

29

FRIENDS OF AG & ENERGY

By Grant Ayers |

Photo Courtesy of Minneapolis FRB

KATHLEEN NESET

Geologist and Chairperson of Friends of Ag & Energy

new organization is making strides toward a more sustainable and integrated future for agriculture and energy in North Dakota. Friends of Ag & Energy, which launched in December of 2023, is a grassroots group that is dedicated to promoting neighborly conversations about North Dakota’s technologies that allow carbon sequestration and utilization to greatly enhance North Dakota's energy and agriculture industries. I was able to connect with Kathleen Neset, a geologist with a deep-rooted passion for the energy sector, who serves as the chairperson of Friends of Ag & Energy.

MEET KATHLEEN NESET » Kathleen Neset, Owner and President of NESET, provides engineering and geologic expertise to the oil industry.

She received a bachelor’s degree in geology from Brown University, is a certified Women’s Business Enterprise National Council professional, and is an owner of a Woman Owned Small Business. » She recently completed a six-year term of service on the Federal Reserve Bank of Minneapolis and is the past chair of the North Dakota Petroleum Council and ND State Board of Higher Education. » Kathleen was a participant in the U.S. Army War College National Security Seminar and continues to present a seminar on Energy and National Security each year. » Kathleen was inducted into the North Dakota Petroleum Council Hall of Fame, received the Williston Basin API Chapter Lifetime Achievement Award, and received the Virtuous Leadership Award from the University of Mary, Bismarck, ND.

30

MARCH 2024

With a vision to bridge the gap between the two, Neset and her team are working diligently to bring them together. Friends of Ag & Energy's operations revolve around the principle that the agricultural and energy sectors are integral to North Dakota's identity and prosperity. The organization believes in using unity and awareness to push both industries to new heights.

By intertwining the goals and efforts of each sector, Friends of Ag & Energy aims to simultaneously uplift the agricultural community and introduce cleaner, more sustainable oil and gas production methods in North Dakota.

At the heart of Friends of Ag & Energy's objective is the desire to educate both the public and stakeholders about the realities and advancements within the oil, gas, and energy sectors across both North Dakota, as well as the neighboring regions. Neset and the rest of Friends of Ag & Energy advocate for dispelling myths and spreading factual information about the industry’s developments, especially in the realms of carbon capture, utilization, and storage (CCUS) and enhanced oil recovery (EOR).

"My biggest goal is education. It's all about getting the facts out there about what working in the oil and gas industry truly is," Neset said. "What is happening in the world of carbon capture sequestration and utilization?

Where are we going with enhanced oil recovery? What makes a barrel of oil cleaner and more valuable? We're adding value to oil by engaging in both carbon capture utilization and storage. If we take different components of each industry and put them together, they can help strengthen one another."

Furthermore, Neset added that North Dakota's geological framework in western North Dakota provides plenty of storage to be utilized when sequestering carbon and increasing value, all while the agriculture industry is being enhanced. "It's truly a win-win for everyone," Neset said.

CONTINUED

Both who we are and our mission are right in the name. North Dakotans have to recognize that we're stronger together to take both the agriculture and energy industries to the next level."

- Kathleen Neset Chairperson of Friends of Ag & Energy

We welcome questions and comments on our website at AgEnergyFriends.com. We’ve had hundreds of questions submitted, and we answer every one of them on the website."

- Scott Hennen Spokesperson of Friends of Ag & Energy She highlights the unique geological framework of western North Dakota as a pivotal advantage for the mission, referring to it as what's known as a "geologic jackpot" that offers a plethora of different formations that provide varying geologic opportunities, which assist in the sequestration of carbon and enhancement of the state's oil value and gas outputs.

"We've been longtime participants in oil, gas, coal, wind, and solar for a while across North Dakota, but we have to continue forward together as a new frontier of carbon management comes to us. I tell people to make their own decisions; we just want the facts out there so that residents can make wise choices going forward. Our biggest challenge is getting communities together and having a platform for people to ask questions and get the truth out there. We want everyone to learn more about it together and make sure that we're all working with facts over falsehoods."

CONTINUED

"There are multiple facets to it that are so valuable, and it's been very well managed by Lynn Helms, the Department of Mineral Resources (DMR), and the North Dakota Industrial Commission (NDIC), Neset said. "North Dakota not only has multiple layers of oil-bearing zones; it also has 19 different formations that have proven oil and gas bearing over the last 70-some years of production in North Dakota. The state also has rare earth elements present, coal production at the surface, as well as other formations that readily accept carbon dioxide in a liquid form underground, amongst other unique features."

Neset stresses the importance of community engagement and open dialogue in overcoming challenges and advancing our energy and agriculture sectors together. Friends of Ag & Energy aims to provide a platform for honest discussions, enabling residents to make informed decisions about the future energy landscape. "North Dakota's population has always been very wise and energy-savvy," Neset said.

We're meeting with landowners all around the state, and we encourage anyone with questions, supporters, opponents, and folks just trying to discern the facts to join us at these events. We believe in addition, rather than subtraction. Simple math and more conversations lead to a better understanding of the choices we face.

Beginning in March, we will be doing multiple public town hall meetings that are open to the public."

- Scott Hennen Spokesperson of Friends of Ag & Energy

GREENER OIL: CO2 ENHANCED OIL RECOVERY As global energy demands continue to increase, energy producers aim to produce more and "greener" oil— that is, oil with a reduced carbon footprint—through a process called CO2-enhanced oil recovery (EOR).

STAGES OF OIL PRODUCTION » Primary Recovery: The natural pressure of the reservoir pushes some of the oil to producing wells where pumps bring the oil to the surface. » Secondary Recovery (Water Flooding): Water injected into the reservoir increases pressure and pushes more oil into producing wells. » Tertiary Recovery (CO2 EOR): Injected CO2 mixes with oil and causes more of the oil to flow to the producing well.

32

MARCH 2024

FRIENDS OF AG & ENERGY'S CORE BELIEFS Come to our events. We're planning another series of events where we'll host open forums with people who agree and disagree from all sides of this issue and have a neighborly North Dakota conversation about them.

You can agree or disagree with us, but we do have an opportunity to sign a petition that's online right now at AgEnergyFriends.com."

» Pipelines are Safe: Pipelines are safe. We have over 30,000 miles of underground pipeline in North Dakota operating seamlessly every day. We have two CO2 pipelines in North Dakota that have operated safely and without incident for years.

- Scott Hennen Spokesperson of Friends of Ag & Energy

» Man-Made Carbon Provides Major Benefits: The management of a small percentage of man-made carbon will provide enormous benefits to North Dakota's ag ethanol, oil and gas, and coal industries.

Ultimately, the taxpayers of North Dakota will be the largest beneficiary. Our ag and energy sectors require huge capital investments. Thankfully, North Dakota has the geology that allows captured CO2 to be safely and permanently stored in rock layers about a mile deep. This technology has been proven during more than 40 years of field operations associated with oil production in Texas, 20 years in Saskatchewan, and 10 years in Minot. The Energy & Environmental Research Center (EERC) at the University of North Dakota has been a worldleading pioneer in testing this technology.

Friends of Ag & Energy aims to not only enhance the state’s energy and agricultural outputs but also to ensure a sustainable future for all North Dakotans.

"I'm a firm believer that you must keep reinventing yourself, and we as a state must do the same thing," Neset said. "Over the years, I think North Dakota has done very well with managing and promoting our natural resources, and I believe that Friends of Ag & Energy can continue exploring these operations."

» Importance of Private Property Rights: Private property rights are among our most important rights as citizens. It is gratifying to hear that 80% of landowners have heard robust debate about this project and have opted to allow their land to be utilized for the construction of this project.

We respect the 20% who have not yet agreed to participate. We look forward to an opportunity to hear their concerns and offer solutions for their objections.

By leveraging North Dakota's unique geological assets and promoting a unique relationship between the agriculture and energy sectors, Friends of Ag & Energy is poised to contribute significantly to the state's sustainable development.

» Respectful Debate: Our country was founded on robust and respectful debate, and we support that notion when it comes to issues that benefit North Dakota and continue our Ag & Energy industries' prominence.

- Friends of Ag & Energy

34

MARCH 2024

AgEnergyFriends.com

Search 'Friends of Ag Energy'

info@AgEnergyFriends.com

Search 'Friends of Ag Energy'

CASS COUNTY ELECTRIC COOPERATIVE

By Grant Ayers |

Courtesy of Cass County Electric Cooperative

PAUL MATTHYS

VP of Member and Energy Services

ince its formation in 1937, Cass County Electric Cooperative (CCEC) has been at the forefront of providing electricity to southeast North Dakota. I had the opportunity to talk with Paul Matthys, vice president of CCEC's Member and Energy Services for CCEC. We discussed CCEC's rich history, current initiatives including community engagement, and future outlook. From its first account in 1938 to the 58,000 accounts the cooperative serves today, they have stayed true to its commitment to the communities it serves.

GET TO KNOW CCEC CCEC'S CORE VALUES » Safety » Integrity » Innovation » Accountability » Community

36

MARCH 2024

THE MISSION

DID YOU KNOW?

To serve members’ energy needs with affordable and reliable electricity.

Cass County Electric Cooperative has 41 substations.

CCEC lineworkers on the field.

THE SPARK OF BEGINNINGS Shortly after energizing its first account, CCEC signed purchase power requirements with their wholesale power provider, Minnkota Power Cooperative, to purchase electricity from them to provide to their members. Since then, CCEC has been a critical part of providing electricity to rural members of southeast North Dakota, including a large portion of Fargo and West Fargo residential and commercial businesses' electricity. While the cooperative has made a significant impact in our state since launching, its mission extends beyond providing electricity.

WHO IS CCEC'S POWER SUPPLIER? "Minnkota Power Cooperative is a nonprofit electric generation and transmission cooperative headquartered in Grand Forks, ND. Formed in 1940, Minnkota provides wholesale electric energy to 11 member-owner distribution cooperatives located in eastern North Dakota and northwestern Minnesota."

- Cass County Electric Cooperative Website

By partnering with local economic development groups, including Greater Fargo Moorhead Economic Development Corporation (GFMEDC) and the West Fargo Economic Development Advisory Committee, CCEC has become a key player in the region's economic landscape. "We're involved in rural communities' economic development groups and we're big supporters of our local chambers in the communities that we serve," Matthys said. "We're big into giving back to our communities through food pantries, charitable donations, and more. We aim to provide the time, talent, and resources to our community supporters to help our communities thrive and prosper."

CONTINUED

DID YOU KNOW?

COUNTIES THAT CCEC IMPACTS

At the time of writing, Cass County Electric Cooperative has 5,776 miles of line!

» Barnes » Cass » Dickey » LaMoure » Ransom

(*2,801 Overhead, 2,957 Underground)

» Richland » Sargent » Steele » Stutsman » Traill

BISMANINC.COM

37

Employee retention is another area where CCEC excels.

"Being a contributing part of promoting and attracting the workforce has been an important role for us," Matthys said. "We've worked with the FMWF Chamber on doing some interviews and stories about what there is to do in North Dakota's communities, whether it be the lakes area, fishing, hunting, the arts available, and so much else in North Dakota. We're helping them promote those qualities to attract a workforce from outside of the area." Furthermore, CCEC also works with local universities to help retain students who are graduating soon to continue working in our communities and raise their families here.

OVERCOMING CHALLENGES Navigating the challenges of workforce and talent acquisition has been a significant focus for CCEC, which is working closely with the FMWF Chamber of Commerce and other local organizations. "We're a big part of supporting those organizations and providing resources to help attract talent while also promoting business retention," Matthys said.

"We focus a lot on attracting new businesses to the area as well. Furthermore, we've also worked with the Greater Fargo Moorhead Economic Development Corporation (GFMEDC) on the Business Retention & Expansion (BRE) program, which was created to help promote, attract, and retain the businesses that we have in the area."

"I started with Cass County Electric Cooperative 23 years ago as an electrician. Culturewise, Cass County Electric is a great company to work for. We provide electricity to rural homes, farms, and businesses in urban areas, with the cooperative culture of a nonprofit business. We're owned and governed by the members that we serve. It's been a great opportunity and a great place to have a career."

- Paul Matthys, VP of Member and Energy Services

38

MARCH 2024

CCEC is community-oriented! The cooperative has supported breast cancer awareness, local Girl Scouts, community art nights, and more!

GIVING BACK TO THE COMMUNITY

BRIGHT FUTURE AHEAD Looking to the future, Matthys is optimistic for not only the growth of CCEC but also the future of the industry with proper support. "Our future is bright. We have great employees and we're in a time of economic prosperity and growth," Matthys said. CCEC's role in supporting new businesses and contributing to a business-friendly environment has been helpful to other organizations also looking to uplift North Dakota.

The CCEC credits local chambers for promoting a business-healthy environment to impact the entire state. "From Governor Doug Burgum promoting business in North Dakota to local governments making a difference, we're in an excellent spot for future growth and prosperity here in North Dakota," Matthys said.

Cass County Electric Cooperative's journey from its early days to its current role as a key player in contributing to the state's growth and prosperity is a story of dedication.

Since 1937, CCEC has remained committed to its mission of serving its members and contributing to the region's economic strength. With a bright future ahead, CCEC continues to demonstrate the power of cooperation and community-focused energy solutions.

The cooperative's business model, focused on serving rather than appeasing investors, stands as a model of CCEC's mission at hand. CCEC is governed by an elected board of directors, all of whom are members they serve. Any excess margins at the end of the year are then allocated by the board of directors back to members served in the form of "capital credits," where they get a check back for being a member and supporting the cooperative.

"We don't have investors to appease; we're focused on our members.

Everything that we do every day with our operations is for our members."

- Paul Matthys, VP of Member and Energy Services

casscountyelectric.com

@CassCountyElec

701-356-4400

@casscountyelectric

800-248-3292

@CassCountyElec

info@kwh.com

4100 32nd Ave S

/CassCountyElectric

Fargo, ND 58104

BISMANINC.COM

39

XCEL ENERGY

By Grant Ayers |

Courtesy of Courtesy of Xcel Energy

TONY GRINDBERG

ince its establishment over a century ago in 1909, Xcel Energy has been proud to deliver reliable and sustainable energy to more than 250,000 homes each year.

North Dakota is home to three Xcel Energy wind facilities that are providing clean energy to North Dakotans and pushing the industry to a greater standard. I had the pleasure of connecting with Tony Grindberg, principle manager of Xcel Energy, where we discussed Grindberg's role in the company, Xcel Energy's strides towards carbon-free electricity, and how they play a part in keeping our lights on.

Principal Manager of Xcel Energy

40

We're very committed to our customers.

Xcel Energy has been in business for 116 years. Our teams are very focused on making sure the lights come on in the morning through reliability. We have some of the highest percentages of reliability in the nation, all while affordably delivering power to our customers and the changing world."

POWERING THE ECONOMY

- Tony Grindberg Principal Manager of Xcel Energy

Jobs: 112 Spending with Local Suppliers: $377 million Property Taxes: $7 million

MARCH 2024

GET TO KNOW XCEL ENERGY "We provide good jobs to North Dakotans. We also support the local economy by purchasing goods and services right here."- Tony Grindberg

MEET TONY GRINDBERG, PRINCIPAL MANAGER OF XCEL ENERGY Tony Grindberg is a seasoned professional with a background in economic development and legislative leadership, boasting over 20 years of experience in economic growth.

Hailing from Mapleton, ND, Tony embarked on a pivotal role as the inaugural director of the NDSU Research and Technology Park, initiated in 2001, in the early stages of his career. Tony also played a key role within the Greater Fargo Moorhead Economic Development Corporation (GFMEDC).

Beyond his contributions to economic development, Grindberg also served in the state Senate, dedicating 22 years to legislative service. Throughout his time, he was deeply involved in crafting growth strategies and advocating for pro-business policies. Notably, Tony was a leading figure in the effort to establish the North Dakota Department of Commerce during the 2001 legislative session.

Grindberg's time devoted to making a positive impact on North Dakota doesn't come without personal inspiration.

"When I graduated from college, most of my friends left the region due to a lack of opportunities available at the time.

This situation served as a significant motivator for me to engage in politics and run for the legislature," Grindberg said.

XCEL ENERGY'S GROWTH The evolution of Xcel Energy mirrors the transformative changes within the energy sector, especially in how power is generated and distributed. As Grindberg said, "Change is one aspect that's been unique to watch," on the company's shift towards minimizing its environmental footprint. Xcel Energy's bold declaration to provide carbon-free electricity by 2050 set a precedent across the United States and further pushed its mission to adopt cleaner energy solutions in North Dakota and beyond.

"Many energy companies have vocally moved towards a cleaner approach to generating electricity over the last five or six years, as both the markets and customers are expecting us to do so," Grindberg said. "With North Dakota being an energy state, and [Xcel Energy] being the largest utility in North Dakota, we're at an intersection of a lot of different angles, including policy regulation, taxation, capital investment of transmission, distribution, and at the end of the day, reliable and affordable energy for our customers."

PEOPLE ARE PASSIONATE ABOUT ENERGY "My goal was to transform North Dakota into a place where people are eager to move, stay, and grow their businesses.

About three-and-a-half years ago, I was approached by someone from Xcel Energy who invited me to lunch. During our meeting, we had a meaningful discussion about the principle manager role at Xcel Energy in North Dakota, which involved addressing government affairs issues and policies related to energy companies and utilities. Intrigued, I applied for the position and have enjoyed an exciting journey ever since. Now, with an eight-state footprint, witnessing the growth of Xcel Energy has been a remarkable experience."

"Recently, the North Dakota News Cooperative released a study that gauged the public's interest in North Dakota on climate change, electric vehicles, and affordability and reliability. The survey's results showed that people care about their power being affordable first and foremost, while also wanting to promote a clean environment if possible. At the end of the day, we do what we do for our customers."

- Tony Grindberg

CONTINUED

CLEAN ENERGY LEADERSHIP

"We’re leading the clean energy transition, as the first major U.S. energy provider to announce a comprehensive vision with aggressive goals for reducing greenhouse gas emissions across three large sectors of the economy: electricity, natural gas use in buildings, and transportation."

» "By 2030, we’ll cut carbon emissions by more than 85% from the electricity we provide to Upper Midwest customers, compared to 2005, on our way to achieving our vision to provide 100% carbon-free electricity by 2050." » "We’ve already cut carbon emissions by 55% in the Upper Midwest from the electricity provided to customers."

» "Today, our energy mix is 69% carbon-free and 41% renewable." » "We’ve been a national wind leader for more than a decade. Our Upper Midwest wind farms have saved customers about $1.6 billion in avoided fuel costs and tax credits since 2017."

- from Xcel Energy

BISMANINC.COM

41

XCEL'S EVERCHANGING FUTURE IN ENERGY Looking towards the future, both Xcel Energy and Grindberg appear to remain focused on adapting to the evolving demands and expectations of their customers.

Grindberg's insights show the importance of innovation while helping steer the company through the changing landscape of the energy sector. "Energy is something that everyone expects as a fundamental part of our livelihood. The way Xcel Energy generated power 116 years ago is markedly different from how we generate power today," Grindberg said.

"Our approach to doing business has significantly evolved from how things were done in the 1920s, as is the case with any business. It's likely that the way we operate today will not be the same 50 years from now. Adapting and adjusting to the demands and expectations of our customers is essential. In a changing world, it's important to remain focused on the right direction, and we are proud to have consistently delivered in this way," he said.

WHAT DO YOU BELIEVE IS UPCOMING IN THE INDUSTRY? "What I believe, over time, is we'll see more advanced nuclear energy production across the country. Our nuclear plants in Monticello, MN are large nuclear plants that generate 60 megawatts of power. Advanced nuclear reactors are sometimes modular, stackable, and mobile, and generate 75 megawatts. That technology is going to proliferate over time as regulation and approval processes happen."

- Tony Grindberg

GIVING BACK TO COMMUNITIES "We’re committed to the communities we serve. Our employees are deeply engaged in the community and each year make significant financial contributions to keep North Dakota's communities strong."

- Xcel Energy

EMPLOYEE VOLUNTEERISM » 20 Nonprofits Served » 89 Volunteers » 853 Volunteer Hours » $260,000 in Community Investments* *Includes Foundation giving and other contributions.

Xcel Energy's impact in North Dakota extends far beyond the electricity that powers homes and businesses.

"When you walk into a room and flip a light switch, a lot of things are unfolding behind the scenes to make that moment happen," Grindberg said. "From the operational side of transmitting electricity to distributing it to your home or business, as well as liaising with regulators to keep rates affordable, navigating state and national policies, and leveraging tax credits. There's a whole lot happening before the meter to make it all come together, and we look forward to making that happen every day."

nd.xcelenergy.com Business Solutions Center: 800-481-4700 /XcelEnergy Search 'Xcel Energy' @XcelEnergy @XcelEnergy @XcelEnergy 42

MARCH 2024

OTTER TAIL POWER COMPANY

By Grant Ayers |

Courtesy of Otter Tail Power Company

STEVE SCHOENECK

or over a century, Otter Tail Power Company has been a region leader in providing energy solutions that not only light up homes and businesses but also in empowering the communities that they serve.

I had the pleasure of connecting with Otter Tail Power Company Vice President of Customer Service Steve Schoeneck. In this feature, we delve into the company's impact on North Dakota for over a century, what new benefits and improvements are underway for customers, and how they're keeping the lights on at an affordable rate for everyone.

Vice President of Customer Service

I've been in four different companies including working in economic development, sales, and as a CPA by trade. I've been with Otter Tail Power Company for around 20 years now and have been involved in a couple of different areas of the company. Doing business in North Dakota is fantastic, and I'm happy to serve the community and help keep the lights on."

- Steve Schoeneck Vice President of Customer Service 44

MARCH 2024

OTTER TAIL POWER COMPANY'S ENERGY GENERATION "Our generation mix includes coal-fired plants, wind power, combustion turbines, solar power, and hydroelectric plants. We also purchase electricity from the Midcontinent Independent System Operator (MISO) energy market when buying it is more economical than generating it ourselves. This mix ensures reliable, lowcost, and increasingly clean electricity 24 hours a day, 7 days a week."

- Otter Tail Power Company Website

Otter Tail Power Company's history began in 1907. "We've been in North Dakota since the inception, really. We've only expanded from there," Schoeneck said. From its early days in Wahpeton, ND, and Fergus Falls, MN, Otter Tail Power has grown alongside the communities it serves, evolving into a rural company that's as much a part of the landscape as the towns it energizes.

Otter Tail Power Company is structured around three business units, each directly serving the retail sector. Their field construction crews are dedicated to maintaining essential services, ensuring that the lights stay on for customers through construction and restoration efforts, aside from restoring power if necessary. In addition to the critical operational teams, the company operates call centers to provide responsive customer service and support.

Furthermore, their sales and economic development team works to drive growth and sustain market presence.

With said emphasis on the retail aspect of utilities, Otter Tail Power focuses on the generation, transmission, and distribution of electricity, ensuring that every aspect of energy provision is handled with care and efficiency from multiple perspectives. "Customers' utilities are broken down into three pieces," Schoeneck said. "There's the 'generation piece' (Do you make electrons?), the 'transmission piece' (Do you ship them over a geographic space?), and then the 'distribution piece' (Getting them to customers)."

CONTINUED

OTTER TAIL POWER'S COMMUNITY VALUES "Our tradition of giving to and caring for the communities we serve is at the core of who we are. In 2018, we established the Otter Tail Power Company Foundation with the mission to support young minds, invest in our current and future workforce, create vibrant culture and vital communities, improve health and human services, and protect our natural resources. We expect and are committed to diversity, equity, and inclusion as part of who we are, what we value, and how we achieve individual, business, and community success. In 2024, we'll continue to focus our resources on initiatives that align with our priority giving areas, targeting our donations where it’s needed most, including:" » Community Enhancement, Arts, and Culture » Education » Environmental Stewardship » Health and Human Services - Otter Tail Power Company

EMPOWERING COMMUNITIES 24/7 The impact of Otter Tail Power in North Dakota may not be seen every day by its residents, but it's crucial to our community. Needless to say, Otter Tail Power has made itself a source of positive change in the region, yet they're also boosting our state's economy in more ways than one. "From an operational perspective, we manufacture most of our electronics right here," Schoeneck said. "For instance, we have a plant in North Dakota that we're a part owner in and operate.

Somebody actually makes all the electrons right here and they're transmitted over lines and distributed to substations and stepped down to go to folks' homes and businesses."

This dedication ensures that North Dakotans have access to reliable energy, come rain or shine. "People can take it for granted when they flip a light switch on, but there are people out there 24 hours a day, 7 days a week doing what it takes to keep it going," Schoeneck said. "The folks working on the generators are doing an essential job. We have people out in the field daily, taking steps to maintain the system and keep it running smoothly and swapping out equipment as needed. While our goal is to keep costs low, we're continually engaged in activities to ensure everything runs efficiently."

Beyond keeping the lights on, Otter Tail Power plays a pivotal role in the economic development of the region.

By maintaining a flexible rate structure and investing in local communities, the company helps ensure that both residents and businesses in rural towns can continue affordably. "Making sure that the electrical component of their business is not an inhibitor on someone's budget is something we're very conscious of," Schoeneck said.

"We're one of the smallest investorowned utilities in the country, but we compete at a scale that benefits our customers. Our people are involved in our communities, and we think that's very important. We're able to be very effective and truly understand our customers because we're a part of those communities."

- Steve Schoeneck,

Vice President of Customer Service

A BRIEF TIMELINE OF OTTER TAIL POWER COMPANY'S HISTORY 1871

George Wright, considered the founder of Fergus Falls, built Central Dam along the Otter Tail River in this small Minnesota town.

46

MARCH 2024

1907

Wright and three other investors incorporated Otter Tail Power Company and began building Dayton Hollow Dam at a cost of $100,000.

1914

Otter Tail Power Company began operating the Hoot Lake hydroelectric plant, which the company had built northeast of Fergus Falls, on the Otter Tail River.

1936

Congress passes the Rural Electrification Act, and Otter Tail Power Company begins providing wholesale power to area cooperatives the following year.

OTTER TAIL'S INNOVATION AMONGST OBSTACLES Otter Tail Power's vision for the future is as bright as the communities it serves. With plans to repower wind farms and introduce Advanced Metering Infrastructure (AMI), the company is set on enhancing efficiency and reliability. "We're very long-term thinkers, planning 25 years out all the time," Schoeneck said. "Especially one to five years ahead, as we're regulated to have integrated resource plans available. Our goal is to make sure that things are in place for folks to reliably get their energy."

Currently, the company is oriented on repowering their five wind farms in the northeast part of the state, where most of their generation comes from.

"Everything in the top part of those towers will be upgraded over the next year and a half," Schoeneck said. "This enhancement will result in increased capacity, which in turn, helps maintain low costs and ensures reliability. By efficiency alone, it's almost like adding a 40-megawatt power plant."

The AMI project, set to vastly improve their operation's meter reading in North Dakota, showcases Otter Tail Power's forward-thinking approach. "Currently, our meters in North Dakota are manual. Rather than having someone go out and write down the information, we're changing those out to automatically get reads and be more effective in the costs of our business," Schoeneck said.

This not only streamlines operations but also translates into more savings for customers over time. The project is underway with meters being installed in South Dakota, as they work their way north to North Dakota around June of 2024.

Lastly, Otter Tail Power Company is also going through what's known as a "bill redesign."

According to Schoeneck, many aspects show up on a customer's bill due to regulations for full transparency, but that can quickly become convoluted and complex to many customers. They're currently in the process of cleaning the bill up to make it more intuitive to the customer, with hopes to launch the new format in the summer of 2024, allowing customers to be able to understand their bill more easily.

Despite its successes, Otter Tail Power is no stranger to challenges. Serving predominantly rural communities presents unique obstacles, from ensuring robust economic development to maintaining competitiveness for small towns. "We cover a few states and they're all good, but North Dakota is excellent. They're open for business.

However, we serve primarily rural and fairly flat communities, which makes it pretty hard to build robust communities to grow," Schoeneck said.

"In North Dakota, we serve several hundred towns, most of which are small, with an average population of about 500 people. This means that each town has a limited area it serves, presenting a challenge: making sure that businesses in these smaller towns can compete on a global scale." Despite these challenges, Schoeneck is proud that Otter Tail Power Company's flexible rate structures have enabled it to navigate through dark times effectively.

CONTINUED

1953 The transition from being a self-contained provider to being part of an integrated network of power suppliers is complete.

The City of Fergus Falls agreed to sell its municipal system to Otter Tail Power Company which, in turn, agreed to build its new General Office there, to be occupied in 1955.

1989

To boost flat utility revenues, Otter Tail Power Company formed MidStates Development (later named Varistar) to acquire and oversee nonutility businesses.

2002

The company purchases the 900-kilowatt output of a wind generator along the Buffalo Ridge near Hendricks, MN.

2014 Through an extensive campaign, customers are encouraged to enroll in the company's electronic billing and payment program to reduce costs associated with producing and mailing paper statements.

BISMANINC.COM

47

DID YOU KNOW? Otter Tail Power Company serves roughly half of North Dakota, northwest and westcentral Minnesota, and some of South Dakota.

As Otter Tail Power Company looks to the future, its dedication to innovation, reliability, and community empowerment remains unwavering. From repowering wind farms to keeping their impact local, every initiative appears to be designed with the customer in mind, ensuring that North Dakota's path to progress is lit with reliable, efficient energy.

Simply put, Otter Tail Power continues to illuminate the way forward for North Dakota with every flick of the switch.

otpco.com 218-739-887 800-257-4044 /OtterTailPowerCo Search 'Otter Tail Power Company' @OtterTailPwrCo @OtterTailPowerCo 215 S Cascade St Fergus Falls, MN

A BRIEF TIMELINE OF OTTER TAIL POWER COMPANY'S HISTORY (CONTINUED)

48

2015 Big Stone Plant's air-

2016 The company began

2018 The company releases

2022 In February, FERC issued

quality control system (AQCS) begins commercial operation. To comply with federal and state environmental regulations, construction began in 2013.

At a total cost of $384 million, half borne by Otter Tail Power Company, the AQCS is the largest project in our history.

the five-year process to relicense its five hydroelectric plants along the Otter Tail River.

its first report using the Edison Electric Institute’s environmental, social, governance, and sustainability template, the first and only industry-focused and investor-driven reporting framework of its kind.

its order for a new 40year license for Otter Tail Power Company's five hydroelectric plants along the Otter Tail River.

MARCH 2024

50

MARCH 2024

Bismarck's Lacey Madsen started her business adventure with just her knowledge and a whole lot of enthusiasm. Wasting no time and setting up shop in her own basement, Lacey took on every task herself, from reaching out to people at events to having conversations with anyone who would listen. Lacey even attended vendor shows to make connections and introduce her craft— creating unique custom jewelry.

She built her business without having customers come to her place; instead, she went to coffee shops, visited their homes, or wherever was convenient for them. Sometimes she showcased her jewelry at rummage sales and other events to get noticed. It all started there, and she kept building from that point forward.

Lacey's path to success was a winding one. Coming from a background in the construction industry, she initially went into the trades after realizing that college wasn't the route that piqued her interest the most. However, her love for jewelry and gemstones sparked a new passion.

“When I got a job at the mall, I found a love for gemstones, how they grow and how they become the product they are today, and found that I have a very mechanically-focused brain. I worked at a jewelry store downtown for over 10 years, leading to nearly 20 years of jewelry store experience,” Lacey said.

She yearned for something more, a place where she could create unique, custom pieces while providing unparalleled customer service. With honesty and a vision, Lacey set out to establish her own jewelry store, focusing on personalized designs and a smaller, more intimate scale.

BISMANINC.COM

51

Check out some of the many notable pieces of work from Lacey’s Custom Jewelry.

“We worked through the 2008 recession and worked so hard to make it through on the other side successfully. I loved that job, but I wanted something more out of it.

I’m a very honest person, so I went directly to my boss and told them my goals. I wanted to open a small store that focuses on unique, custom pieces that people aren’t seeing every day, as well as more customeroriented service at a smaller scale,” Lacey said.

What started as a humble venture in Lacey's basement has blossomed into a thriving business that caters to individuals seeking one-of-a-kind jewelry pieces. As she honed her skills and experimented with different techniques, she discovered her unique ability to translate her clients' desires into tangible, wearable art.

Starting from her basement, Lacey spared no effort in spreading the word about her custom jewelry business.

Lacey struck up conversations with people at events and introduced herself at vendor shows to put her name out there. By showcasing her creations at rummage sales and other gatherings, she ensured that her work caught the attention it

52

MARCH 2024

deserved. Lacey's tireless dedication and entrepreneurial spirit formed the foundation upon which Lacey's Custom Jewelry would flourish.

Even when only one or two people are in the store, Lacey and her team are constantly assisting customers with their jewlery needs. Whether it's crafting custom designers for customers, providing advice on repairs, or helping customers repurpose their existing pieces, Lacey and her team are consistently conducting these processes in-house.

What sets Lacey's Custom Jewlery apart is the personalized touch that she infuses into every piece created.

Whether it's a custom engagement ring, a sentimental pendant, or a statement bracelet, the team is invested in capturing the client's vision.

While the customer may not know the difference between an item that’s $10 or $10,000, we can tell the difference and we make sure that the customer is getting the best deal possible."

Lacey's Custom Jewelry distinguishes itself from other jewelry businesses in town in multiple ways. One significant aspect is the store's commitment to education. With a team that includes three graduate gemologists, Lacey's Custom Jewelry ensures that customers receive the highest level of expertise and knowledge.

“That’s one of the things that we love to pat ourselves on the back for. We love to collaborate and work with other gemologists in the jewelry industry outside of my business," Lacey said. "However, there are fewer and fewer in this town that we’re not already working with, considering that we already have the majority of them on our staff. It’s great to know that we have the education to feel confident in the numbers and products. The difference between glass and cubic zirconia can be reflected in the value.

This proficiency allows the store to confidently showcase its products, provide accurate assessments, and guide customers toward the best choices. Moreover, the store's exceptional customer service has become its hallmark, going above and beyond to meet and exceed clients' expectations.

“We can also credit our terrific customer service as another reason why Lacey’s Custom Jewelry has been so successful. I hear that over and over again because we go above and beyond for our customers, which I have to credit to the same great staff that’s been supporting this business since we began. I'm incredibly honest with my customers and my staff, which is how any working relationship should feel and be,” Lacey said.

Presenting Quality First

Determining the price of a piece of jewelry is no easy task.

Designing and pricing custom jewelry is a meticulous process that demands a delicate balance of artistry and economics.

Each custom piece requires careful consideration of various factors, such as the type and quality of gemstones, the intricacy of the design, and the craftsmanship involved. Many of Lacey's designs involve repurposing existing jewelry or incorporating sentimental elements, which adds a layer of complexity to the pricing process. Lacey takes into account the cost of materials, labor, design intricacy, and the sentimental value associated with the piece. Each custom creation is carefully evaluated to ensure that the final price reflects its true worth while remaining fair and transparent to the customer.

“The majority of custom designs come from people reusing what they already have, which is a major part of our industry.

I’ve heard of people that spend $1,000 on a custom piece.

However, at the end of the day, you still get to dictate your own price that you want to sell it for. The majority of that cost comes from labor, design casting, polishing, and setting stones.

How many stones do you want to be set? How difficult is the design going to be? We will always take you through that and walk you through those steps. You may have spent $1,000 on a piece, but design casting and polishing can increase the piece's value significantly. I love figuring out the best way to utilize a customer's money and get them the best custom product possible," Lacey said.

54

MARCH 2024

Like any business, Lacey's Custom Jewelry has faced its share of challenges along the way. One notable hurdle has been competition from larger jewelry chains and online retailers.

However, Lacey believes that her personalized approach and emphasis on quality and expertise set her apart from these mass-market options. She understands the importance of continuously adapting to changing customer preferences and market trends while staying true to her brand identity.

On the other hand, Lacey's triumphs have been numerous.

With each satisfied customer and positive testimonial, her reputation as a trusted jeweler grows. Word-of-mouth referrals and a strong presence on social media platforms have played a significant role in expanding her customer base. Lacey also takes great pride in the success stories of her clients, who often return to her for their future jewelry needs and refer their friends and family. The support and loyalty of her customers serve as a constant reminder of why she started Lacey’s Custom Jewelry in the first place.

“I'm a very honest person that will tell you how it is. People are oftentimes assuming that you're going to steal, cheat, or do something wrong to their pieces. Jewelry is an incredibly sentimental product and our staff respects that it can’t just be fixed like most other products,” Lacey said.

Looking ahead, Lacey envisions a future filled with growth and exciting opportunities. She aims to continue building her brand, expanding her team of experts, and exploring new avenues to reach customers beyond Bismarck. Lacey also plans to collaborate with local artists and artisans to offer unique jewelry pieces that incorporate different artistic mediums. With her passion for custom jewelry and dedication to exceptional service, Lacey's Custom Jewelry is poised to become a gem that shines even brighter in the jewelry industry.

A: Almost all of my staff has been with me since the beginning, with the exception of a few staff members that have trickled in as I’ve grown. Since starting nearly a whole decade ago, we’ve slowly added more staff to our team and we’ve grown into a business that I’m truly proud of and impressed with.

“I’m lucky enough to have a supportive staff, but also grateful that I’ve never been able to say that we’re fully staffed. I’ve always felt that if the right person came forward, we couldn’t turn them away. Training someone in this industry can take anywhere from one to three years, and I’m still learning new things every single day in this business. It’s about finding the right person with a problem-solving mindset and mentality that’s motivated to fix things,” Lacey said.

When you're looking for a job, it's not necessarily about how much money you make. Always look at the benefits that an employer will offer; both on and off the formal job offer. Here, family is number one to us. If something happens with a family member where an employee needs some time away, we will make anything work. I’ll work extra hours for my staff so that they can be with their family, but I’ve also found a staff that would do the same for me, which is great.

BISMANINC.COM

55

I've taken them on trading trade show trips with me, and love bringing them coffee and treats. I've never considered myself the boss, even though I know I'm the boss. I remember what it was like to be an employee that’s been pushed to the limit, just as most have been before. Knowing that can happen, I always try to let them know how much I appreciate them and the work that they put in every day.

A: We've done many different things over the years both for and with the Bismarck-Mandan community. Around the holidays, we spark some healthy competition by donating to local charities based on which charities people comment to donate on our social media platforms. We also work with a lot of womenempowered charities and organizations, such as Go Red For Women. It’s great to see women entrepreneurs support other women entrepreneurs. I have kids at home and have had two children since opening the store alone, so we also try to work with other sporting organizations and youth activities to support the community.

A: That balance is something that is always getting figured out, and nobody has that balance completely figured out. When my daughter goes to college for her first year, my youngest goes to their first year of kindergarten, so we have a wide age range in the house. I do try to shut off the outside world when I’m with my family. When I’m at work, I’m at work. When I’m at home, I’m at home.

56

MARCH 2024

As a business owner, you’re always trying to cram as many minutes in a day as possible back into the business. I’m grateful for my staff that’s always there for each other. We value each other’s time and if someone has to be with their family, then we pivot and move our schedules as needed so that they can be with their family when needed.

A: Don't second guess and doubt yourself as much as most people do. For the entire first year of business, I had convinced myself that we weren’t going to make it and would close before our anniversary. It’s important to never assume anything and keep pushing when your head is high.

arketing is the lifeline that connects businesses to consumers. Today, the approach to marketing has shifted dramatically, as has the associated cost.

While big names might have the budget to pour into expansive campaigns, for many small to mediumsized businesses, marketing on a shoestring budget is the stark reality. However, with innovative strategies like content marketing, businesses can still make a considerable impact without breaking the bank.

Content marketing is a multifaceted strategy, much more than just a means to an end. It's about forming a connection with your audience, providing them with something of value, and establishing your brand not just as a seller, but as a source of information, inspiration, or entertainment. Let's delve deeper into what makes content marketing so essential in the current business landscape:

In the heart of effective content marketing lies the art of storytelling. It's about weaving your brand's values, mission, and personality into every piece of content. This narrative helps your audience connect with your brand on a more personal level. For instance, when you share stories of how your product is made, the people behind it, or how it impacts the community, you're not just selling a product; you're inviting your audience into a narrative where they play a crucial role.

58

MARCH 2024

One of the primary goals of content marketing is to educate your audience. This could be about industry trends, how to use your products more effectively, or even general life tips that align with your brand values. By educating your audience, you position your brand as a knowledgeable and trustworthy source, which can be a powerful tool in building long-term customer relationships.

In today's digital age, your online visibility is crucial. Content marketing boosts your SEO efforts. By creating high-quality, relevant content, you're more likely to rank higher in search engine results, making it easier for potential customers to find you.

Beyond attracting and retaining customers, content marketing can help in building a community around your brand. This community becomes a space where customers can interact not only with you but also with each other, sharing experiences, ideas, and feedback. This kind of engagement fosters loyalty and can turn customers into brand advocates.

Content marketing is not a one-way street. It allows for interaction and feedback from your audience, which can be incredibly valuable. You can gauge reactions to your content, understand customer needs better, and adapt both your content and your products or services accordingly.

Content marketing doesn't exist in isolation.

It's a part of your overall marketing strategy, complementing and enhancing other efforts like social media marketing, email marketing, and paid advertising. For example, the content you create for your blog can be repurposed for an email newsletter or a social media post, creating a cohesive and comprehensive marketing approach.

Unlike traditional advertising, the content you create can continue to provide value long after it's published. Evergreen content, which remains relevant over time, can attract new audiences and keep existing ones coming back, long after its initial release.

The term "Content Marketing" was used as early as 1996 at a journalism conference on the future of print.

Businesses with blogs get 67% more leads than those without, according to a recent AgentDrive study.

According to DemandMetric, 70% of consumers prefer getting to know a company via articles rather than ads.

LEGO's YouTube channel, a form of content marketing, has more viewers than many large global media channels.

The strength of content marketing lies in its ability to build a bridge between businesses and their audience.

By focusing on providing value, educating, and engaging your audience, you lay the groundwork for a strong, loyal community that supports your brand not just as consumers, but as advocates and partners in your business journey.

BISMANINC.COM

59

Innovative Use: Encourage user-generated content through unique, brand-specific hashtags. This not only increases brand visibility but also fosters a sense of community. For example, Coca-Cola’s #ShareACoke campaign was a massive hit as it personalized the experience for users.

Monitoring and Engagement: Actively monitor these hashtags and engage with the audience.

Responding to posts or featuring user content on your platforms can amplify reach and engagement.

Creative Contests: Design contests that encourage creativity and sharing. For instance, Starbucks’ White Cup Contest invited customers to draw on their cups and share the designs online.

Strategic Partnerships: Partner with influencers or complementary brands for giveaways. This can dramatically extend the reach of your campaign beyond your existing audience.

60

Customer Spotlights: Regularly feature stories or case studies highlighting how customers are using your products or services.

Co-Creation Opportunities: Invite customers to be part of the product development process, creating a sense of ownership and loyalty.

Storytelling with Reviews: Create a narrative around reviews. For example, sharing a customer's journey of how a product solved a specific problem.

Highlighting UGC: Use positive reviews as part of your social media content strategy. This not only showcases real feedback but also encourages others to share their experiences.

Video Testimonials: Shift from written to video testimonials, as videos can be more engaging and shareable.

Quizzes and Polls: Use interactive content like quizzes, polls, and surveys on your social media platforms to engage and learn more about your audience's preferences.

Real-Time Stories: Use platforms like Instagram Stories or Facebook Live to share customer experiences in real-time, adding authenticity to your brand.

Webinars and Live Q&A Sessions: Host educational webinars or live Q&A sessions on platforms like YouTube or Facebook Live to encourage real-time interaction.

MARCH 2024

Expert Insights: Share thought leadership articles or interviews with industry experts. This not only provides value but also positions your brand as a knowledgeable authority.

Guest Blogging: Collaborate with other businesses or influencers by guest blogging on each other's platforms, expanding your reach to a new audience.

Embracing New Formats: Platforms like Instagram Stories and Reels or TikTok offer new, dynamic ways to share content. These formats are highly engaging and can help in reaching a younger demographic.

Newsletter Sharing: Encourage subscribers to share your newsletter content. Include shareable content snippets or easy-to-share links within your emails.

Each strategy offers a unique way to connect with audiences, build community, and ultimately drive business growth. Remember, the key is to stay authentic and consistently deliver value, making your brand a trusted and relatable entity in your industry.

The Michelin Guide, originally a free booklet to encourage road travel (and tire usage) created in 1900, is an early example of content marketing!

The success of content marketing is best illustrated through real-world examples. These case studies not only highlight the effectiveness of well-executed content marketing strategies but also provide valuable insights and inspiration for businesses looking to strengthen their own content marketing efforts.

Known for its transparency, Buffer regularly shares behind-thescenes content, which has helped them build a loyal community.

Their open approach to sharing company earnings, challenges, and decision-making processes has created a sense of trust and authenticity among their audience.

This transparency has been key in differentiating them in a crowded market while fostering a strong connection with their customers.

By offering valuable resources like free tools and comprehensive guides, HubSpot has established itself as a go-to source for marketing insights.

Their strategy involves creating in-depth content that not only helps in solving real problems but also educates their audience. This approach has positioned HubSpot as a thought leader in the inbound marketing space, driving customer loyalty and attracting new leads.

Red Bull is a prime example of a brand that transcends its product through content marketing. By focusing on high-energy sports and lifestyle content, Red Bull has created a brand image that is about much more than just energy drinks. Their content, which includes events like Red Bull Stratos and Red Bull Rampage, keeps the audience engaged and cements the brand's position in the lifestyle and entertainment industry.

Airbnb's content strategy centers around storytelling. Their platform, Airbnb Magazine, and other mediums tell captivating stories of travel, culture, and human connection. This approach not only inspires travel but also strengthens the emotional connection between the brand and its audience.

Known for their expertise in SEO, Moz has successfully used content marketing to build authority in this field. Their blog and “Whiteboard Friday” video series offer valuable, in-depth SEO insights and tips.

This consistent delivery of highquality content has not only helped educate their audience but has also established Moz as a trusted authority in the SEO world.

Glossier's content marketing strategy focuses on engaging with its audience through its blog and social media platforms. By highlighting real customer stories, focusing on usergenerated content, and maintaining a conversational tone, they have created a community of loyal fans.

This approach has helped them build a strong brand identity that resonates with their target market.

Successful content marketing isn't just about selling a product or service; it's about creating content that resonates with your audience, building a community, and establishing your brand as a leader in your industry.

Whether through transparency, educational resources, storytelling, or community engagement, these brands have shown that effective content marketing requires a deep understanding of your audience and a commitment to delivering consistent value.

62

MARCH 2024

As we look ahead, the landscape of content marketing is poised for even more transformative changes.

Personalization and interactive content, propelled by advancements in AI and machine learning, are just the tip of the iceberg. Here are some key trends and developments that are shaping the future of content marketing:

Hyper-Personalization Through Data Analytics As data analytics become more sophisticated, content marketing will shift towards hyper-personalization.

This means content will not just be tailored to broad audience segments but to individual preferences and behaviors. By analyzing user data, businesses will be able to create content that resonates on a personal level, thereby increasing engagement and loyalty.

Voice Search Optimization With the increasing use of digital assistants like Alexa and Siri, optimizing content for voice search is becoming crucial. This involves adapting the content to natural language and question-based queries, making it more accessible through voice commands.

Immersive Experiences with AR and VR Augmented Reality (AR) and Virtual Reality (VR) are set to offer immersive and interactive experiences to users.

For example, a real estate company could use VR to give virtual tours of properties, while a fashion retailer could use AR to allow customers to try on clothes virtually.

Interactive Content The future of content marketing will see a rise in interactive elements like quizzes, polls, and interactive videos.

This type of content not only engages the audience but also provides valuable insights into their preferences and choices.

AI-Driven Content Creation and Curation AI is not just revolutionizing content personalization but also content creation and curation. AI algorithms can now generate basic content and help curate personalized content streams for individual users, making the process more efficient and tailored.

Content for Wearable Technology As wearable technology becomes more prevalent, content marketing strategies will need to adapt to these new platforms. This could mean shorter, more concise content, optimized for small screens and onthe-go consumption.

and Instagram Stories, ephemeral content (content that is only available for a short duration) will continue to be popular. This type of content creates a sense of urgency and can drive immediate engagement.

Greater Focus on Video Content Video content, especially short-form videos, will continue to dominate. With the rise of platforms like TikTok and Instagram Reels, creating engaging, short, and snappy video content will be key.

Blockchain in Content Marketing Blockchain technology could play a role in content marketing, particularly in terms of content security and copyright management. It also offers the potential for more transparent and customer-controlled data management.

Sustainability and Ethical Marketing Consumers are increasingly favoring brands that demonstrate social responsibility and environmental sustainability. Content marketing will need to reflect these values, highlighting a brand’s commitment to making a positive impact on society and the planet.

Ephemeral Content Inspired by platforms like Snapchat

As we embrace these changes, the potential to connect with audiences in meaningful and impactful ways is enormous. Remember, the core of content marketing is about telling a story that resonates; how and where we tell that story will continue to evolve with these emerging trends and technologies.

BISMANINC.COM

63

The landscape of content marketing has been transformed by technological advancements, offering unparalleled opportunities for businesses to enhance their content strategies. Here's a closer look at how technology is playing a pivotal role:

AI-Driven Content Creation Artificial Intelligence (AI) tools can now assist in generating content ideas, creating basic drafts, and even suggesting improvements to existing content. For instance, AI can analyze trends and consumer behavior to suggest topics that are likely to engage your target audience.

However, the human touch remains essential for ensuring that the content aligns with your brand voice and values.

Predictive Analytics By leveraging data analytics, businesses can predict trends, understand customer preferences, and create content that resonates with their audience. Predictive analytics tools analyze historical data and current market trends to help businesses anticipate what their customers will want next. This insight is invaluable for creating content that is not only relevant but also timely.

Interactive and Immersive Content Technologies like augmented reality (AR) and virtual reality (VR) are beginning to influence content marketing. They offer immersive experiences, making content more engaging and memorable. For instance, a real estate company can use VR to give virtual tours of properties to potential buyers.

SEO Tools The integration of advanced SEO tools has become essential in content marketing. These tools help in identifying the right keywords, understanding search intent, and optimizing content for better search engine rankings. Enhanced SEO ensures that your content reaches its intended audience through organic search.

Content Management Systems (CMS) Modern CMS platforms are more than just tools for publishing content. They offer features like content scheduling, multi-platform integration, and audience analytics.

This helps businesses manage their content efficiently across various channels, ensuring consistent messaging and branding.

Social Media Analytics With social media being a key platform for content distribution, analytics tools provided by these platforms or third-party services offer deep insights into content performance. Understanding metrics such as engagement rates, shares, and audience demographics helps in fine-tuning content strategies for better performance.

Personalization Engines Today's consumers expect content that speaks directly to them.

Personalization engines use data like browsing history, past purchases, and customer interactions to tailor content to individual users. This technology ensures that the content delivered is relevant to each user, thereby increasing engagement and loyalty.

Chatbots and Virtual Assistants These AI-powered tools enhance customer interaction by providing instant responses and personalized assistance. They can be integrated into content strategies to improve user experience, offer recommendations, and even gather feedback.

Video Production Tools With the growing preference for video content, easy-to-use video production tools have become vital.

These tools enable businesses to create high-quality videos without the need for extensive technical expertise or resources.

Incorporating these technological advancements into your content marketing strategy can significantly enhance your ability to connect with and understand your audience, deliver personalized content, and measure the effectiveness of your campaigns.

64

MARCH 2024

Content marketing offers a more subtle, value-driven approach in a world where consumers are bombarded with ads. By focusing on building relationships and offering real value, businesses can attract, engage, and retain customers more effectively than ever before. Remember, in content marketing, your audience is more than just buyers; they are a community you are part of and grow with.

A N U P D AT E F R O M PAV E W I S E Brittany Wuori COO/co-founder

From their victories to the obstacles they encounter, we'll witness it all. Get ready to be inspired by their journey as they strive to make a difference in the asphalt industry. Join us as we explore their exciting story and how they navigate their way to the top!

Gary Ussery

BRIDGING THE WORKFORCE GAP

Paving the Future with Smart Solutions!

D

id you know that the construction industry averaged a whopping 349,000 job openings per month in 2023? As we step into 2024, the future of the workforce is in the spotlight, with projections indicating a need for an extra 546,000 workers this year to meet industry demands, according to ABC.

But fear not! Enter Pavewise, your superhero in the world of paving software. Our smart solutions, developed to complement users, make them up to 23% more efficient with tasks and identifying potential risks.

They aren’t just about efficiency; they’re the key to filling the void in today’s workforce shortage. Get ready to pave the way to a brighter future with Pavewise!

Pavewise’s web-based software maximizes productivity and improves project quality, resulting in increased incentives and profits for paving contractors. Variables such as weather, project specifications, and equipment operations impact every paving project. By efficiently managing project variables and integrating paving solutions, Pavewise develops a strategy for success for every paving project.

In 2023, Pavewise successfully assisted in managing over $13 million in paving projects across the United States.

We are the first intelligent construction software built for improving asphalt paving efficiencies and profits.

66

MARCH 2024

Provided by Pavewise

Step into the fascinating world of Pavewise, an upand-coming asphalt software startup that's on the path to success! In this monthly feature, we'll be right there alongside Pavewise, cheering them on as they grow and face various challenges.

Bryce Wuori CEO/co-founder

Provided by Pavewise

HELP WANTED/ASKS • Always looking for connections with state DOTs and Infrastructure Agencies.

• Looking to connect with any paving contractors or asphalt professionals.

• We are searching for an Intern or part-time Office Assistant. To obtain more info on this job opening, check our website here:

RECENT HIGHLIGHTS • We are so excited to officially announce that Pavewise was selected as a finalist at the SXSW Pitch 2024 event, spotlighting our innovative paving software in the Smart Cities, Transportation & Sustainability category. Among 670 entries, we are one of 45 chosen to present at SXSW from March 8-16 where we will be able to showcase our software’s impact on the paving industry.

• Bryce and Michael had another busy month of expos/events. We had booths set up at the DAPA 2024 Conference in South Dakota, National Pavement Expo in Florida, and Pave/X in Texas.

Key takeaways: • Pavewise is applicable to other verticals outside of asphalt paving including: Concrete, Dirt, and Municipalities and DOTs (i.e. patching crews and other maintenance activities).

• The QC area is in need of some help; we are working on creating some tertiary solutions for that space and offering a more comprehensive solution for small to midsized crews.

• Aaron, our full stack software engineer, spoke at Full Stack Fargo about how to use AI in the software developer’s workflow.

• We have developed a partnership with Asphalt Pro Magazine to continue providing paving articles, tips, and data content for readers.

• Bryce was featured in the First Customers podcast that was published recently. He also participated in podcasts with Thriving Entrepreneur on 1/29 and Side Hustle City on 1/31. Links to these podcasts will be put on our website as they are published.

RECENT LOWLIGHTS • Introducing a product with a new concept that is new to a specific market takes time to develop trust with customers to prove the value of the product.

• Changing industry behaviors can take a lot of energy in training and exposure.

THE PRODUCT • Improved radar history on the project dashboard.

• Finalized the new File Upload management system, allowing for bulk file uploads, custom file categories, and a new Files section to enable users to find and manage any company file in a single location.

• Reduced tech debt in both frontend and backend systems.

• An updated project page for improved organization and efficiency is in the works!

• Check out our app for a free trial today at app.pavewisepro.com

• We learned about more software solutions available and confirmed that NONE of them are accounting for weather in their solution.

• Pavewise is working on new MSA for contracts with customers.

• Bryce was invited to Washington, D.C. to meet with Instrotek and Granite Construction to discuss 2024 partnerships with Pavewise, Inc.

BISMANINC.COM

67

Provided

by Pavewise Provided

by Pavewise

KPIS/CORE METRICS • Tons: 148,910 tons of roads were managed through the Pavewise app in 2023.

• Users: 51 • Automated Weather Station waitlist: 78 units • Pipeline: currently 9,888 leads in the CRM

UPCOMING EVENTS • Pave X 2024 in San Antonio, TX • 51st Rocky Mountain Asphalt Conference 2024 in Denver, CO • 2024 Utah Asphalt Conference in Sandy, UT • 2024 North Dakota Transportation Conference in Bismarck, ND • SXSW Smart Cities, Transportation & Sustainability Pitch Event in TX (Newley Added!)

• World of Asphalt 2024 in Nashville, TN • 2024 Dirt World Summit in San Antonio, TX

KUDOS • Thank you to Jonathan Ha at Microsoft for being an awesome SXSW coach!

• Thank you to the PaveX group in San Antonio!

• Thank you Marvin Joules with Blacktop Banter for the hospitality and paving event experience.

pavewisepro.com

• Thank you to Joelle and Malorie for all your recruiting efforts thus far in helping us find an intern in the Bismarck area.

/company/pavewise

• Thank you to the ProResources team for your continued guidance and support.

68

MARCH 2024

bryce.wuori@pavewisepro.com app.pavewisepro.com

By Grant Ayers |

Ministry on the Margins Empowering Lives in the Bismarck-Mandan Community Nonprofit organizations are oftentimes overlooked in the community due to a lack of promotional funds and advertising, amongst other reasons. To help spread awareness of these efforts being made, we feature a local nonprofit in each issue that we believe deserves a spotlight shined on the great work that they’ve done and continue to do within the community.

Founded in 2013 by Sister Kathleen Atkinson, Order of Saint Benedict, a Benedictine Sister from Annunciation Monastery, Ministry on the Margins has become a longstanding leader for individuals facing homelessness, reentry from prison, addiction, and mental health challenges. With its diverse range of services and unwavering commitment to compassion, Ministry on the Margins has earned its place as a force for change in the Bismarck-Mandan community.

I connected with Sister Kathleen Atkinson, founder and executive director of Ministry on the Margins, to discuss Ministry on the Margins' steady growth since launching, its impact on the Bismarck-Mandan community and beyond, and much more.

70

MARCH 2024

by Josiah Kopp

Sister Kathleen Atkinson, Founder and Executive Director of Ministry on the Margins

Origins and Vision Ministry on the Margins traces its roots back to November of 2013 when Sister Kathleen first entered the North Dakota State Prison as a volunteer.

Witnessing the challenges faced by individuals during their reentry journey, she was moved to take action. In March 2014, with the help of dedicated volunteers, Ministry on the Margins opened a food pantry, and their vision of supporting those during times of transition was set in motion.

“One of the men in my Bible study was released and I learned the huge challenges that someone in the reentry period of their journey faces. Responding to him and others in crisis, I was joined by volunteers to open a food pantry. Our vision remains the same to this day, which

has always been to support people who fall through the cracks, especially during times of transition,” Atkinson said.

Ministry on the Margins’ impact on the Bismarck-Mandan community is far-reaching and multifaceted. Each week, approximately 1,500 individuals benefit from the organization's services, which include a food pantry, prison-to-society support, a nighttime coffee house, and an ecumenical Christian worship service. These offerings have provided, and continue to provide, a lifeline of essential resources to individuals in need.

What Sets Ministry on the Margins Apart?

While many people are familiar with the invaluable work carried out by the Ministry on the

Margins, several lesser-known aspects deserve recognition.

Firstly, Ministry on the Margins has a strong commitment to “second chance” hiring services, employing nine individuals through this program.

Driven by a volunteer-based approach, Ministry on the Margins prioritizes personal connections and focuses on addressing the unique needs of individuals in crisis. It is not defined by a physical building or a set of programs but rather by its unwavering dedication to the people it serves and their needs during times of crisis.

Additionally, their nighttime coffee house serves 50-70 people each night, collaborating with first responders to ensure safety and connect individuals with crucial services. Moreover, the Ministry on the Margins extends its reach

through street outreach, employing social workers who provide vital services directly to those in need.

Two social workers go on street outreach to take services where people are, rather than expecting people in crisis to come to our offices.”

- Sister Kathleen Atkinson

It is important to note that Ministry on the Margins operates as an independent nonprofit, but it benefits from the guidance and support of the Benedictine Sisters of Annunciation Monastery, along with UMary and CHI St. Alexius.

CONTINUED

Setting the Bar High What sets Ministry on the Margins apart from similar, local organizations with similar missions is its unwavering commitment to serving all people, regardless of their circumstances. By actively reaching out to those in a crisis of addiction, behavioral or mental health, or with a felony record, Ministry on the Margins demonstrates its dedication to inclusivity and non-judgmental support.

We are open to ALL people in our services— especially those in a crisis of addiction, behavioral or mental health, or felony record.”

- Sister Kathleen Atkinson

Ministry on the Margins offers a wide variety of support services that are pushing their mission forward, including

72

MARCH 2024

a food pantry and family support for the incarcerated, to second-chance opportunities and spiritual support.

Through initiatives such as Free Through Recovery, Community Connect, and nighttime coffee house services, Ministry on the Margins meets people halfway, in a setting they feel comfortable in to take their next steps.

Donor Impact and Ways to Get Involved Donations play a vital role in furthering Ministry on the Margins’ mission. When individuals contribute financially, their generosity directly supports the purchase of essential resources such as food, shelter, clothing, transportation, and employment opportunities for those in crisis. Ministry on the Margins prides itself on maintaining low overhead costs to maximize the impact of donor contributions.

Ministry on the Margins recognizes that support comes in various forms, and monetary donations are not the only way to make a difference. Individuals can contribute by donating food to over 200 households each week, offering their time and skills as volunteers, extending prayers for the

The Impact of Ministry on the Margins - Ministry on the Margins Website

Suzanne

Marcus

"Suzanne is one of many people who was just one paycheck away from being homeless and when a medical emergency hit, that is exactly where she found herself.

Over seven months, she valiantly kept her family of four together. They lived with friends, in a garage, tent, and small hotel room. During this time, the Ministry on the Margins supplied stability, rides to appointments, basic necessities, and connections to available resources. When housing was acquired, the Ministry on the Margins helped with furniture and moving.

The greatest reward is watching them help others as they have been helped."

"Marcus grew up in the streets of Chicago spending much of his life in and out of juvenile detention centers. He ended up in the ND State Penitentiary and, at the age of 27, finally decided this was not the life he wanted. After connecting with Ministry on the Margins, Marcus set two goals—to get his GED and GOD. While in prison he was baptized and he became the first person in his family to earn a GED/diploma. Now that he’s out of prison he has a team of mentors who support him and help him with basic life skills. He can be an inspiration to his family that the cycle can be broken."

organization's work, and collaborating to provide housing or employment opportunities for those in need.

Readers who wish to support Ministry on the Margins can explore several avenues for involvement. Whether offering a day of service, making donations of food, finances, or paper products, or keeping an eye out for upcoming events and opportunities to engage, everyone can play a role in strengthening the impact of this remarkable organization.

The achievements of Ministry on the Margins remind us of the power of community and the importance of supporting those in need through various means—be it volunteering, donations, or simply spreading the word.

Head to ministryonthemargins.com/volunteer to discover upcoming volunteering opportunities and make a difference with Ministry on the Margins!

As Ministry on the Margins celebrates its 10th anniversary, Sister Kathleen and the entire organization express deep gratitude for the unwavering support of the community. It is through the collaborative efforts and compassionate spirit of individuals, churches, organizations, and educational institutions that Ministry on the Margins continues to empower lives and create a brighter future for all.

The journey of Ministry on the Margins, under the guidance of Sister Kathleen Atkinson and the support of the BismarckMandan community, exemplifies the impact that dedication, and collective action can have on society's most vulnerable.

It's clear that their efforts go beyond mere assistance—they foster hope, dignity, and a sense of belonging among those who often feel forgotten.

ministryonthemargins.com 701-223-6315 ministryonthemargins@gmail.com /MinistryOnTheMargins 201 N 24th St, Bismarck, ND

BISMANINC.COM

73

Celebrating Women in Business

By Julie Hinker, VBOC of The Dakotas Director Photo Courtesy of VBOC of the Dakotas

About the VBOC The Veterans Business Outreach Center (VBOC) program is designed to provide entrepreneurial development services such as business training, counseling, and resource partner referrals to transitioning service members, veterans, National Guard and Reserve members, and military spouses interested in starting or growing a small business. U.S. Small Business Administration (SBA) has 22 organizations participating in this cooperative agreement and serving as VBOCs.

I

In the vast tapestry of history, women have consistently defied expectations, shattered glass ceilings, and left an indelible mark on the world of business. As March unfolds and we enter Women's History Month, it provides an opportunity to delve into the extraordinary veteran women entrepreneurs who have not only shaped the past but are actively influencing the present and forging a promising future.

From the trailblazers of yesteryears to the contemporary leaders shaping North Dakota's entrepreneurial landscape, this article will celebrate the resilience of women in business. By highlighting remarkable stories of women who have navigated challenges, conquered barriers, and carved their niche, we aim to pay tribute to the invaluable contributions of veteran women entrepreneurs.

74

MARCH 2024

Hi nk er

Juli e

C BO V ,

otas Director e Dak h T of

Join us as we explore the intricate fabric of these women's entrepreneurial spirit, showcasing both historical figures who blazed trails and the present-day visionaries right here in North Dakota, making waves in various industries. In commemorating Women's History Month, let us honor the strength, tenacity, and entrepreneurial brilliance that define the legacy of veteran women entrepreneurs throughout the ages.

Honoring the Past Eliza Lucas Pinckney (1722-1793): A pioneer in agriculture, Pinckney's passion for botany led to the introduction of indigo cultivation in South Carolina, transforming her into the state's first female Business Hall of Fame inductee.

Lydia Estes Pinkham (1819-1883): In the face of financial adversity, Pinkham turned home remedies into a thriving business, addressing women's health needs with "Lydia E. Pinkham’s Vegetable Compound" while pioneering direct marketing.

Madame C.J. Walker (1867-1919): Walker's journey from adversity to prosperity saw her become the first self-made black woman millionaire, empowering thousands through her beauty empire and innovative sales strategies.

Estee Lauder (1908-2004): A marketing maven, Lauder's innovative strategies propelled her beauty products into major retailers, establishing a multibillion-dollar business and earning her a spot on Time's influential business geniuses list.

Muriel Siebert (1928-2013): Siebert's groundbreaking presence on Wall Street marked her as the first woman to own a seat on the New York Stock Exchange, leaving behind a legacy of innovation and leadership.

Lee Padgett: A disabled Navy veteran, Padgett defied the odds with the establishment of Busted Bra Shop in 2013. From a modest office, her business has expanded to generate over $350,000 annually, operating in multiple locations.

Yolanda Clarke: As a U.S. Army veteran, Clarke's launch of Powder River Industries in 2016 underscores her dedication to fulfilling the technical needs of the U.S. government, leading to continuous profitability.

Phyllis Newhouse: A former army officer turned cybersecurity trailblazer, Newhouse founded Xtreme Solutions, Inc. Her achievements, including being named Ernst & Young Entrepreneur of the Year in 2017, showcase her prowess in the technology and cybersecurity space.

BISMANINC.COM

75

Cassandra Mosbrucker

Shaping the Present— Right here in North Dakota Lila Teunissen and Michelle Thomsen We applaud these two extraordinary women entrepreneurs with diverse backgrounds and a shared passion for dogs. Lila, a former member of the North Dakota National Guard, and Michelle, presently serving in the North Dakota National Guard, embarked on a journey that led them to establish Bed N' Biscuit Ranch—a sanctuary for pets providing services such as boarding, grooming, training, and daycare.

Lila, with a background in medicine and microbiology, and Michelle, a law school graduate, found common ground in their love for dogs and a desire to address the need for quality dog boarding services for fellow service members during deployments or drills in Bismarck. The idea evolved into Bed N' Biscuit Ranch, affectionately known as "The Ranch."

Reflecting on their military training, Lila emphasizes the importance of adapting and overcoming challenges.

Despite unexpected issues during the

76

MARCH 2024

construction phase, they persevered, resulting in a facility they are immensely proud of.

After working with the Women’s Business Center to achieve their Women Owned Business designation, they were referred to VBOC of the Dakotas for additional assistance.

By incorporating the suggested marketing improvements, they have strengthened their online visibility and positioned themselves for continued expansion.

Ginger Leaf Garden has flourished, providing an array of items such as starter plants, jams, sauces, pickles, and gift baskets. Cassandra's military background instilled discipline and perseverance, which are crucial in overcoming startup challenges.

With support from resources like the ND Women’s Business Center and Veterans Business Outreach Center, she navigated licensing and tax filings.

Brea Binstock Looking ahead, Lila and Michelle have already opened a second location and are actively expanding. Exciting developments lie ahead for this dynamic duo!

Cassandra Mosbrucker Cassandra Mosbrucker, an Army National Guard member with over a decade of service, exemplifies the spirit of Women's History Month through her thriving small business, Ginger Leaf Garden. From childhood experimentation in Mandan, Cassandra's passion has grown into a business offering locally sourced, high-quality products.

Starting as a part-time venture,

Brea Binstock, a dedicated military member, mom, and entrepreneur, embodies resilience and determination. With 21 years of service in the North Dakota Army Guard, including three overseas deployments, she exemplifies the spirit of a true leader. Graduating with a business degree in 2006, Brea's diverse professional background laid the foundation for her entrepreneurial venture.

Amidst the challenges of the COVID pandemic, Brea co-founded Lovely Lash Company with Ashley Froemke.

Despite the unconventional timing, their motto, "Faith over fear," reflects their fearless pursuit. Beyond being

Ashley Froemke & Brea Binstock

Lila Teunissen and Michelle Thomsen

an eyelash extension business, Lovely Lash is a haven where clients feel like family, leaving with enhanced inner beauty.

Brea's dream job aligns with her current role at Lovely Lash, where she finds passion and fulfillment in motivating, inspiring, and empowering others.

Building a Future As we pay tribute to these extraordinary women entrepreneurs, their resilience, vision, and accomplishments serve as a inspiration. Their stories remind us of the profound impact women make in the business world, leaving a lasting legacy for generations to come. Today, women continue to lead, innovate, and shape the entrepreneurial landscape with unwavering passion and determination.

of women entrepreneurs, providing them with the tools, mentorship, and support needed to create their legacies. Together, we can foster an environment where every woman's potential is recognized, cultivated, and celebrated.

Within the wide scope of entrepreneurship, these women have woven threads of courage, resilience, and brilliance. As we stand on the shoulders of these giants, we are reminded that the future of business is not just about progress; it's about a shared commitment to building a future where every woman's entrepreneurial journey is not only possible but thriving.

VBOC of the Dakotas 701-738-4850 und.edu/dakotasvboc /dakotasvboc @DakotasVBOC 4200 James Ray Dr Grand Forks, ND

As we celebrate Women's History Month, let us honor the past, celebrate the present, and eagerly anticipate the boundless possibilities that the future holds for women in business, especially those in our own North Dakota community.

As we reflect on the narratives of these remarkable women, let their stories resonate as a call to action.

In looking to the future, let us empower the upcoming generation

BISMANINC.COM

77

Photos Provided by Minot Curling Club

Curling for the Cure committee. Pictured (Left to Right): Lisa Loeffler, Brit Taciuk, Kit Christiansen, Kae Watson, Chandra DeCent, Sarah Thorson. Not pictured, Roseanne Schaefer.

2024 Curling for the Cure competitors posing in pink to match this year’s "Barbie" theme.

Women You Should Know

Minot Curling Club 78

MARCH 2024

By Arielle Windham Empowered by Ladyboss Lifestyle Minot Women Organize Fundraiser With Midwest Flair Kae Watson was diagnosed with breast cancer in February of 2020. “Nobody ever wants to hear those words,” Watson said. Quick action on her part, and that of the doctors at Bismarck Cancer Center, meant Watson's cancer battle was shorter than most, but it still left lasting scars.

“I was lucky,” Watson said. “I didn’t have a difficult diagnosis. But it still took a toll on my mental health. I wanted to find a purpose for the pain.”

Watson didn’t just want to be a survivor. She wanted to help other women in her community.

“Insurance only covers the medical costs of a cancer diagnosis,” Watson said. “For those of us living in rural areas, it doesn’t cover hotels, gas, or other travel expenses. That portion of the financial burden, which can be up to 40% of the overall cost, falls squarely on the patient and their family. We wanted to help lessen the financial burden, as well as the emotional one, for other women in our community.”

During a curling bonspiel, she slid out the idea of a “Curling for the Cure” fundraiser to not only raise funds for breast cancer patients but to bring together women from across the region in sisterhood and solidarity.

Curling for the Cure On the Button

The Fourth End

It was early 2021. The game had just ended between Minot’s only two women’s curling teams. The eight women were swapping stories at the Minot Curling Club.

Watson had received a clean bill of health from her oncologist the previous May.

Kae Watson, Sarah Thorson, Brittany Taciuk, Lisa Loeffler, Rosanne Schaefer, Chanda DeCent, Norma Boles, and Kit Christensen organized the first event in just three weeks.

Like an expert curling release, the idea glided through the group, gaining momentum.

Before the round was over, plans for the first “Curling for the Cure” Bonspiel were underway.

“It’s other women who hold you up when you get a breast cancer diagnosis,” Watson said.

“We wanted to do something to help take care of our sisters, aunts, mothers, and neighbors when they needed it most.”

Since there weren’t enough women’s teams in Minot for a full bonspiel bracket, the group used the event as a fundraiser and an opportunity to recruit more female curlers. It was a success on both counts, raising $2,500 and helping the club field four more women's teams.

Now, four years in, the event has become an international affair, bringing female curling teams from Canada, Minnesota, and across the Dakotas to Minot. 12 teams, 48 women, competed in January 2024, raising $11,500 for women with breast cancer in

BISMANINC.COM

79

Pictured (Left to Right): Nicki Broadway, Kae Watson, Jaime Watson, Paige Robillard, Allie Anderson, Verla Geinert, Kayla Welsh, Carla Robillard.

western North Dakota—a total of $28,000 over the life of the event.

Advancing to the Next Round

But while the actual competition is just for female athletes, the rest of the Minot community comes together to support the cause. The club’s male members maintain the ice, serve food, and otherwise help keep the tournament running smoothly. The wider community stops by to cheer on the competitors and bid on silent auction items.

With the 2024 event concluded, the committee is already looking forward to January 2025. The “Curling for the Cure” Bonspiel is on the calendar for the last weekend in January at Minot Curling Club. You can keep up with event announcements, including the theme and registration deadlines, on the group’s Facebook page.

Funds are divided between Trinity Health in Minot and the Bismarck Cancer Center, earmarked for their patient care endowments, which help cover costs outside the scope of insurance.

The group is hoping for a few more women’s curling teams to participate in the competition. The event is also open to the public for those just wanting to join in the community and support a good cause.

“There are definitely deserving national organizations,” said Sharah Thorson, “but it was important to us that the money remains local.

We have access to great cancer facilities here in the Dakotas. We wanted to support these facilities and the local women they serve.”

80

MARCH 2024

cancer diagnosis, check out these additional resources for local and national organizations. You aren’t fighting alone.

Additional Resources trinityhealth.org/trinityhealth-billing/financialassistance bismarckcancercenter.com/ services/financial-assistance komen.org/support-resources/ support/support-groups cancer.org/support-programsand-services.html

Minot Curling Club 701-838-3452

“We are the largest ‘Curling for the Cure’ event in the United States,” Watson said. “It’s such a humbling experience to be part of this great group of women.”

minotcurling.com

If you are looking for financial or emotional support with a breast

2005 E Burdick Expy, Minot, ND 58701

/MinotCurlingClub