3 Sessions for Inventory
(people
receiving flowers)
Dates, times and subjects:
25 + 26 + 27 /08/2025
4 - 6 pm UAE Time = 2 – 4 pm in Holland: 2hrs session
with Inventory (people receiving flowers)
Focused on:
3 Sessions for Inventory (people receiving flowers)
▪ Possible subjects
▪ General information about cut flower assortment
▪ Specifications of flowers: ripeness stages
▪ The chain for cut flowers and the influence on quality:
– Temperature and humidity
▪ Botrytis and bacteria
▪ Transport conditions and packaging
▪ Quality checks after products arrives in Floward
▪ How to put flowers on water:
– care and handling / effects of flower food
– workflows / instructions
▪ How to store products in Floward / effects of flower food
▪ Assortment: explanation about several important cut flowers:
Let’s introduce: Lucas Jansen
▪ Floweracademy.nl: courses & training sessions
– Assortment knowledge
– Quality knowledge + Entrance control
– Marketing + retail marketing – Category management – Account management – Floral art courses abroad – Market research / retail safaris
HIG; horti-inspiration-group (networking)
Input / knowledge helpdesk Flowercouncil
In 4 countries
Database InfoFlowersPlants
▪ Account on Webapp
InfoFlowersPlants with possibilities to search and find the assortment in the various product groups
▪ Including interesting facts such as origin, care, symbolism, location, etc.
▪ You will receive an email with 3 steps to create your own password for this platform
Social Media Lucas
Lets start to learn
Floward education plan
The chain of flowers:
▪ Breeder
▪ Producers / growers: – worldwide assortment
▪ Transporter
▪ Export: package products
▪ Transport by plane
▪ Arrive Floward: care + handling
▪ Online sales Floward web shops
▪ Happy consumers Floward education plan
Most important import countries
Harvesting Sunflowers
Productie depends on country and region
▪ Holland: sea level
Kenia: 1500 – 2000 meter high
Ecuador: 2000 – 3000 meter high
The production and variety has influence on:
Size of buds
Growth rate / tempo
Opening of flowers
Holland production: Rosa Jumilia
Rose production Kenia
Classification cut flowers
Top 5
Spring flowering
Bulbflowers Summer flowering bulbflowers Decoration leaves Forced shrubds “Summer” flowers Exotic flowers
Rosa Gerbera Chrysanthemum Alstroemeria
Most important flowers Floward
Trend is more spray roses
https://issuu.c om/unitedselections/doc
s/sprays_broc hure_2025_us Floward education plan
Availability cut flowers
Chrysanthemum (spray, disbud, santini)
Impression Flower production
The chain of flowers
The chain of flowers:
▪ Breeder
▪ Producers / growers: – worldwide assortment
▪ Transporter
▪ Export: package products
▪ Transport by plane
▪ Arrive Floward: care + handling
▪ Online sales Floward web shops
▪ Happy consumers Floward education plan
Export company OZ-Export: wide assortment
Export company OZ-Export
Export Holland
Influences quality in the chain
Definition Each flower / plant has different characteristics to start with (genetic)
The “quality of the producer” makes finally a product with the growing facts
Weather and availability
Breeders
Growers
Transport
Export company
Transport
Importer / Wholesalers / distribution
Shops (sales points)
Sales to consumers depends on: country, trends, traditions etc
Presentation
The faster a product goes through the chain, the better it is The more stable the cold chain in terms of temperature and humidity, the better it is.
In every part of chain flower food need to be added: from pre-treatment till consumer to make vase live longer
For plants is pre-treatment sometimes necessary
Prevent damage, limit evaporation, influence shelf life
Information and promotion
Prevent stress, transport damage and handling damage
Some products get special treatment before the go into the chain
Prevent Botrytis, among other things And other infections such as fungi, bacteria and viruses
Forward and backwards information: Specifications, claims, care stores and consumers etc Measure
Quality control export company
Specifications plants flowers
▪ Pot size
▪ Sorted by:
▪ Height, diameter, number of branches / cutting per pot,
▪ Number of flowers / buds, shape, lenght of tendrils etc.
▪ Uniformity
▪ Maturity / ripeness stage
▪ Well hardened
▪ Well rooted
▪ Pot enough moistured
▪ Free of pests and diseases
▪ Length
▪ Sorted by:
▪ Weight, diameter, size
▪ Number of flowers / buds
▪ Uniformity
▪ Maturity / ripeness stage
▪ Free of pests and diseases
By Lilium Purchasing Watches
Ripeness stage: purchase stage and consumer perceptions
Lily ripeness: Asian + Longiflorum
Lily ripeness: Oriental
Types of Lilium
Floward handling
Quality Check after delivering Floward
Condensation in boxes
Cold damage Anthurium
Use checklists Floward
The cool chain of flowers
Lucas Jansen •InfoFlowersPlants •Floweracademy.NL •Floweracademy.TV Floward education plan
Very important: cool chain
Pallets with flowers
Quality of flowers which arrives depending on
▪ How cold the flowers goes into the box
▪ How is the cool chain
▪ Way of stacking / pelletizing
▪ Will temperature increase or decrease?
▪ Flowers produce heat by themselves
▪ How long the product / box will be on the road
▪ What material to put in the box to prevent heat / cold temperature
What happens in a box when temperature increase?
▪ Products will get more ripe
▪ Some products will curve stems – Specially some typical products
▪ More evaporation = – loss of moisture – = loss of quality
▪ More condensation = – higher change on Botrytis
▪ Ethylene influence = – products get quick older
Ripenes: Lilium Transport to warm
Internal and external environment in a box
Ventilation is important to get cold air around flowers
Heating flowers will result in waste
Curved stems due to too warm transport
Condensation in boxes gives Botrytis
Quality Check after delivering Floward
On the sticker its on what is in the box
▪ S1 = length of flowers ▪ S2 = – how many buds
Quality Groups in flowers
AA = super best quality
▪ the purchasers of OZ select this flowers from the best growers in the most best quality you can have
A1 = very good quality
▪ It’s an quality group used in the whole business
▪ Quality of products is without any negative comments
▪ Most of the products of OZ are sold in A1 quality
▪ A2 = quality ok
▪ Its ok quality but some small comments can be on the products. By example:
– Some flowers have curved stems
– Flowers are not uniform
– Some leaves have leave tips
– Etc
B1 = Not sold by OZ – quality most of the time not ok
S-codes: app floribook
Sprecification codes: in app floribook
Controle boxes
Conclusion:
Cool
chain very important
▪ A cool start most important
▪ During flight
▪ After arriving in Floward – Directly in cold store after treatment – Measure temperature en humidity ▪ Advice: keep flowers cool and dry
Sensitive flowers
Flowers are packed in different sizes of boxes
▪ It depends in the type of product which box is used for which product.
▪ Depends on:
– Sensitivity
– Heavy or light flowers
– Fragile flowers
▪ Cold sensitivity of flowers
▪ Fixed amounts of flowers in a box is the best
– By example: Astilbe always with 200 stems / box
Flowers are sometimes: light, heavy, fragile
Heavy Light Fragile
Iris Eustoma = Lisianthus Helianthus
Hyacinthus Bouvardia Ornithogalum
Tulipa Astilbe Eremurus
Lilium Lathyrus
Lilium Longiflorum
Statice = Limonium Alstroemeria Allium
Solidago Delphinium Leucospermum
Groen Calla = Zantedeschia Celosia
Gladiolus Viburnum
Protea Hortensia = Hydrangea
Rosa
Breakage sensitive products
▪ Following products are sensitive:
– Agapanthus
– Germini
– Zantedeschia / Calla
– Antirrhinum
– Hydrangea syn. Hortensia
– Dahlia
– Allium
– Leucospermum
– Celosia
– Ornithogalum (specially O. saundersiae and arabicum)
Cold sensitieve flowers Not in cold store!
▪ The following products are cold sensitive:
– Anthurium flowers + leafs
– Euphorbia
– Curcuma
– Heliconia
– Some leaf species:
▪ Monstera
▪ Philodendron
– Some Orchids a.o.
▪ Vanda
▪ Phalaenopsis
▪ Paphiopedilum
▪ They get extra attention during packaging with special aluminium bags
Cold damage Anthurium
What to do after the products arrives at Floward?
What to do when products arrives and checked ?
Cold store temperatures + water level + vase live
Exotic flowers in tropical cooler
Anthurium Cymbidium Phalaenopsis + Vanda
Example workflow instruction Cambodia
Storage of flowers
▪ Freshnesh of products in very important
▪ FIFO = first in – first out
▪ Reduce failure / waste
▪ Old flowers / bad quality gives a negative name in the market of Floward
The flower food chain of flowers
Lucas Jansen •InfoFlowersPlants •Floweracademy.NL •Floweracademy.TV Floward education plan
Chrysal flower food
Cut flower food chain
Pre-treatment Prof. T-Bags of Professional 2 +60% longer vase life Professional 2 Sachets / fluid
Grower
Floward Transport
Consumer
Pre-treatment of cut flowers
Influence on quality: After cut treatment
▪ Directly done after the crop of the flowers
▪ Method it’s done on the nursery / farms
▪ For some products it’s in the rules of the auctions
▪ For some products it’s free to do it
▪ Goal of after cut treatment:
▪ Keep the best quality during the chain
▪ The best result for consumers
▪ Products are less sensitive for ………..
6 Different methods of after cut treatment
1. To reduce the sensitivity of ethylene
2. To give enough sugars / nutrients
3. Wilt after a dry period
4. Against yellow leaves
5. Against wound healing
6. Grown of bacteria in the water
Damage by Ethylene
Dianthus
Time laps video of pre-treated cut flowers
▪ Dianthus (=
carnation)
▪ Delphinium
▪ Lilium LA Grp
▪ Lilium Oriental Grp
▪ You can watch this video in
Handling & treatment of cut flowers
Handling flowers after arriving
Take the products out of the box as soon as possible after delivery (because of Botrytis)
Prepare buckets with COLD water Use clean buckets with flower food
What’s in the buckets?:
• Clean water and flower food (Chrysal Prof 2)
Check:
• The water level in the buckets
• Some flowers drink a much water
Chrysal flower food Floward
Use always the right concentration flowerfood
• Overdosing can harm the flowers,
• While underdosing makes the products less effective.
For in Floward campanies: use
a dosing unit
The Chrysal Dosing Pump ensures proper dosing of flower care products.
Overdosing can harm flowers, while underdosing makes the products less effective.
Clean buckets
Floward education plan
Why clean buckets?
▪ Flowers are sensitive for bacteria
– Especially Gerbera, Rosa and “summer flowers”
▪ The stem of flowers will be closed by the bacteria and water can’t go to the flower
▪ The flowers starts to hang after several days
▪ The vase live is dramatic decreased
▪ Consumers are not satisfied with their flowers
Use clean tools
To clean / disinfect regularly with Chrysal Professional Cleaner:
Knifes
Scissors
Tables
Clean machines ▪ Use the right hardness of brooms
Stems of flowers
Water direction in stem
Cutting edge
Bacteria in stem
Bacteria
The stems must be clean with the parts which is coming into the water.
Otherwise: bacteria
Take away the thorns?
▪ It makes wounds on the stem.
▪ Wounds give sugars out of the stem
▪ Sugars coming into the water
▪ Water with sugars lets grow bacteria explosive
▪ Result: vase life of the roses is less
Effects bacteria on Rosa
Allen water of water met chrysal
Effects bacteria on Eustoma
Bouvardia after 8 days
What helps against Bacteria?
Use always:
– Clean vases, buckets or containers
▪ Desinfect with Chrysal Cleaner
– Clean & cold water
– Clean stems of the flowers
▪ Take away the leaves
▪ Rosa:
▪ Take away thorns,
▪ only when this is necessary
▪ Not damage the stems damege the stems
What helps against Bacteria?
Step by step: – Put into the water anti-bacterial: ▪ Chrysal professional 2
Chlorine pill – Cut all the stems of flowers with a sharp and clean knife of scissor 3-5 cm – Put them directly into the water (not wait)
Floward education plan
Time laps video of cut flowers at consumer part with chrysal or not
You can watch this video in
Consumers
▪ Always give flower food
▪ Use the right concentration flowerfood
▪ Always give advise how to use flowers at home of on locations
– Use Flower food – Never in full Sun
– Never under airconditioner
Transport to consumers
▪ If possible organize:
– Cool transport: around 15 degrees is ok
– Use “Arrive alive” from Chrysal for transport
Special explanation
Rosa
Chrysanthemum
Gerbera
Lilium
Lisianthus
Tulipa
Narcissus
Bouvardia
Euphorbia
Hippeastrum syn. Amaryllis
Some backgrounds: Botrytis
Botrytis
Botrytis grows specially when:
Condensation in (unperforated)
cellophane
When temperature is higher is goes more quick
Warmth in packaging
When the product is moistly packaged
When product is spryed awith water
When humidity is to high
Temperature changes in the chain
When during handling products get wet / moisture:
• Wet / moisture tables etc
Before flowers go into a box
Blow dry with an air pistol
Sensitive flowers wrapped in paper
How to recognize Botrytis?
▪ Botrytis is a fungi:
– The spores are in the air,
▪ specially in spaces which are not clean
– The spores start only to grow when there is an optimum in temperature and humidity
▪ RV higher then 70 - 80 % is risky
– You can find it on:
▪ flowers and plants and on each part of a product
– Flower, stems, leaves
– How more soft a product is how higher is the risk
Prevent Botrytis is important
Give enough ventilation Give
Take flowers out of the boxes after they arrived Take
Prevent
Prevent changing of temperatures
•Condensation makes a high humidity in cellophanes
Never spray flowers with water Spray
Never give water over the head of the flowers Never
Perforated folie + sleeves
Bigger holes are better
Botrytis Rosa
Botrytis in Rosa
Botrytis after 5-7 days
The grey mold is very infective
Botrytis Gerbera
Floward education plan
Botrytis video
Questions and follow up
Hope to see you in 2026 again. Or online or in real