Dates, times and subjects:
25/08/2025 11 am – 1 pm UAE Time = 9 - 11 am in Holland: 2hrs session
– with Category Team and Flower designers
– Focused on:
▪ flower arrangements, designs
▪ Seasonality of cutflowers
▪ What to mix with what flowers
▪ Use of Oasis foam (less and less)
▪ Focusing more on flowers in water, aqua bags, Using
keep flowers
Basic knowledge care of plants
▪ Floweracademy.nl: courses & training sessions – Assortment knowledge – Quality knowledge + Entrance control – Marketing + retail marketing – Category management – Account management – Floral art courses abroad – Market research / retail safaris
HIG; horti-inspiration-group (networking)
▪ Account on Webapp
InfoFlowersPlants with possibilities to search and find the assortment in the various product groups
▪ Including interesting facts such as origin, care, symbolism, location, etc.
▪ You will receive an email with 3 steps to create your own password for this platform
Floward education plan
▪ Breeder
▪ Producers / growers: – worldwide assortment
▪ Transporter
▪ Export: package products
▪ Transport by plane
▪ Arrive Floward: care + handling
▪ Online sales Floward web shops
▪ Happy consumers Floward education plan
▪ Holland: sea level
Kenia: 1500 – 2000 meter high
Ecuador: 2000 – 3000 meter high
The production and variety has influence on:
Size of buds
Growth rate / tempo
Opening of flowers
Spring flowering
Bulbflowers Summer flowering bulbflowers Decoration leaves Forced shrubds “Summer” flowers Exotic flowers
https://issuu.c om/unitedselections/doc
s/sprays_broc hure_2025_us Floward education plan
Chrysanthemum (spray, disbud, santini)
Definition Each flower / plant has different characteristics to start with (genetic)
The “quality of the producer” makes finally a product with the growing facts
Weather and availability
Breeders
Growers
Transport
Export company
Transport
Importer / Wholesalers / distribution
Shops (sales points)
Sales to consumers depends on: country, trends, traditions etc
Presentation Pricing Personnel
The faster a product goes through the chain, the better it is The more stable the cold chain in terms of temperature and humidity, the better it is.
In every part of chain flower food need to be added: from pre-treatment till consumer to make vase live longer
For plants is pre-treatment sometimes necessary
Prevent damage, limit evaporation, influence shelf life
Information and promotion
Prevent stress, transport damage and handling damage
Some products get special treatment before the go into the chain
Prevent Botrytis, among other things And other infections such as fungi, bacteria and viruses
Forward and backwards information: Specifications, claims, care stores and consumers etc
▪ Pot size
▪ Sorted by:
▪ Height, diameter, number of branches / cutting per pot,
▪ Number of flowers / buds, shape, lenght of tendrils etc.
▪ Uniformity
▪ Maturity / ripeness stage
▪ Well hardened
▪ Well rooted
▪ Pot enough moistured
▪ Free of pests and diseases
▪ Length
▪ Sorted by:
▪ Weight, diameter, size
▪ Number of flowers / buds
▪ Uniformity
▪ Maturity / ripeness stage
▪ Free of pests and diseases
▪ Why some flowers don’t mix well in bouquets
Focus: vase life & negative interactions
▪ Toxic saps (e.g. Narcissus)
Ethylene sensitivity (e.g. Roses, Carnations)
High water consumption (e.g. Sunflowers)
Bacterial growth in vase water (e.g. Gerbera, Roses, Gypsophila)
Flower Problem
Narcissus Slimy sap blocks stems
Avoid with
Tulips, Roses, Freesia, Gerbera, Carnations
Tulips Sensitive to Narcissus sap Narcissus, Hyacinths
Carnation (Dianthus)
Ethylene sensitive Products with berries like Hypericum Not in combination in arrangements with fruits
Sunflowers Heavy water use Take care water level
Gerbera. Rose and summer flowers Sensitive to bacteria Narcissus, sunflowers and other summer flowers
Eucalyptus Releases substances Delicate flowers like roses
Lucas Jansen
•InfoFlowersPlants
•Floweracademy.NL
•Floweracademy.TV Floward education plan
Always add flower food
Always give advise how to use flowers at home of on locations
Use Flower food
Never in full Sun – Never under airconditioner
https://floralife.com/product/floralife-finishing-touch/
•InfoFlowersPlants •Floweracademy.NL •Floweracademy.TV Floward education plan
▪ Floral foam = harmful for environment (microplastics, non-biodegradable)
▪ Industry is moving towards sustainable solutions
▪ New techniques = creative and reusable
Technique Description
Chicken wire Metal net used as a grid in vases
Pinholder (kenzan)
Heavy metal base with pins
Reusable
Durable, reusable for years
Branch structures Natural frames made from twigs or willow Compostable
Moss Holds moisture and stabilizes stems Natural & biodegradable
Glass tubes
Bio-foam (AgraWool)
Binding techniques
Mini water tubes for single stems
Biodegradable fiber-based foam
Spiral hand-tied or crisscross stems
Reusable
Compostable
No extra material needed
▪ Floral foam is no longer essential
Creative alternatives
= sustainable and inspiring
Use reusable and natural materials
Perfect for training and workshops
Fur fill expectations
Flowers equally deviated
Time limit
Would you buy the bouquet yourself as a client?
Is the quality of flowers as acceptable?
Technics:
• Work attitude and safety
• Preparation:
• Which size and form
• Selection of flowers
• Cleaning of the flowers
• Materials and handling
• Flowers and leafs
• Position of flowers and leafs in bouquets / deviding
• Binding
tape, elastic or others
Floward education plan
Floward education plan
Floward education plan
Floward education plan
Condensation in (unperforated)
cellophane
When temperature is higher is goes more quick
Warmth in packaging
When the product is moistly packaged
When product is spryed awith water
When humidity is to high
Temperature changes in the chain
When during handling products get wet / moisture:
• Wet / moisture tables etc
▪ Blow dry with an air pistol
Sensitive flowers wrapped in paper
▪ Botrytis is a fungi:
– The spores are in the air,
▪ specially in spaces which are not clean
– The spores start only to grow when there is an optimum in temperature and humidity
▪ RV higher then 70 - 80 % is risky
– You can find it on:
▪ flowers and plants and on each part of a product
– Flower, stems, leaves
– How more soft a product is how higher is the risk
Give enough ventilation Give
Take flowers out of the boxes after they arrived Take
Prevent
Prevent changing of temperatures
•Condensation makes a high humidity in cellophanes
Never spray flowers with water Spray
Never give water over the head of the flowers Never
Floward education plan
Floward education plan
▪ Every plant needs te following:
▪
▪ By looking at a plant you already know a lot.
▪ Looking at leaf thickness
• Soft leaf = lots of water + higher RH (more spraying)
• Thick / fat leaf = succulent properties in leaf
• little water, lower RH (less / no spraying)
▪ Looking at stem / stem / root
• Succulent properties
• The more or the thicker the stem, the easier it is for the plant to grow.
• The thicker the root, the easier it is to care for / less water
• The finer the root, the more regular the water
▪ Does soil on top of pot feel dry
▪ Does pot feel heavy
▪ Is the plant big or small
▪ What is the leaf/stem ratio?
▪ What time of year is it
▪ Is it an herbaceous or woody
▪ A fat or soft leafed species
Wet or dry?
▪ Temperature depends on:
– Area of origin: if you do not know search for it
– Often depends on which family the plant belongs
– Climate zone for the outdoor variety
▪ Winter hardness
▪ Frost sensitivity
▪ Fertilizers:
– Depending on how much nutrition te grower give
– For the consumer:
▪ Leaf plants in principle 1 x per month in the growing season
– In winter less, unless the plant remains in the living room
▪ Flowering plants during flowering 1 x per 2 weeks
» After flowering please through away or give it rest for re-flowering
( no nutrition)
▪ By looking at a plant you already know a lot
▪ You express the amount of in LUX
▪ Look at the extend of green of the leaves
– The greener the leaves: the less light the plant need
– The more lack of green of the leaves= variegated:
▪ The more light the plant need
▪ No bright sun or direct sunlight
▪ Light deficiency caused::
– Stretching of the plant
– Leaf or bud fall
– Poor growth
light requirements 1000 to 2000 lux.
By light requirements 5000 to 10000 lux.
Hope to see you in 2026 again. Or online or in real