Fence News - January 2021 Issue

Page 1

Happy New Year!

JA N UA RY 2 0 2 1

w w w. f e n c e n ew s . c o m

with Pat Moore Principal with Southwestern Wire



In This Issue The Women of Riverdale Mills

4 Keys to Making 2021 Profitable

Playground Fencing is Serious Business





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Contents Cover Story

54 Building Better Fences: New Technology Improves the Look and Lngevity of Fences 57 Recipe Roundup 58 Southwest Automated Security Announces Vice President of New Business Development 61 Reserve Your Fence News Ad Space for 2021

14 - 30 Women in the Fencing Industry 15 Addressing the Gender Gap in the Manufacturing Industry 16 Top of the Chain with Pat Moore, Principal with Southwestern Wire 20 Profiles of Women in Fencing by Tom Luby 22 Women Leaders at Riverdale Mills are Wired for Success 28 Perfiles: Mujeres en la Industria de las Rejas por Tom Luby 30 Fence News Crew

Business Management

10 Family Tradition and Fate Bring New Gainesville Superior Fence & Rail Franchisee Full Circle 34 Four Keys to Making 2021 a Profitable Year by Mark Levin 36 Post Rock Fencing Helped Establish Homesteads 38 Excavation-Related Damages to Utilities Cost the U.S. Approximately $30 Billion in 2019 41 Call 811 42 Fence Armor® Launches Post Caps and Finial Product Lines 44 Playground Fencing is Serious Business 48 Lockey USA Launches SUMOTM GL2LINX-Chain Link Adapter for the SUMOTM GL2

Events 53 62

Fencetech 2021 Powder Coating Week, National Water Safety Conference & Common Ground Alliance Conference & Expo


Advertiser Index

FAAC International, 45 Fence Brokers, 49 Gregory Fence, 56 Holler Tore, 35 Homeland Vinyl Products, 7 International Gate Devices, 50 Interstate Visions, 4 Iron World, Front Cover Jerith, 13 Keener-Dupont Wire, 29

4845 Ihles Rd., Lake Charles, LA 70605 337. 312.0975 Publisher: River Road Publishing, LLC Managing Editors: Kristy Armand & Christine Fisher General Manager: Mary Hummon Sales Manager: Katie Stevenson Creative: Shonda Manuel & Barbara VanGossen

sales@fencenews.com | fencenews.com



50 Be a Better Boss 52 Want a Better Business in the New Year? Tips for Setting Business Resolutions

Industry News

All-O-Matic, 55 Ameristar, 11 BD Loops, 21 D&D Technologies, 5 DAC Industries, 35 Dandy Digger, 48 DoorKing, 8-9 Dyna Bignell, 29 Eagle Fence, 51 Eastern Fence, 32-33



LMT Mercer Group, 63 Locinox, 27 Lockey USA, 53 Merchants Metals, 19 National Metal Industries, 60 Nationwide Industries, 3, Back Cover Nebraska Plastics/Country Estate Vinyl Products, 37 Pexco, 23 Privacy Link, 26

Pro Access Systems, 18, 43 Razor Ribbon/Atcore, 17 Seco-Larm, 25 Skidril, 31, 59 Southwest Automated, 39 Southwestern Wire, 51 Stain & Seal, 47 Standard Paints/Wood Defender, 24 Wheatland Tube, 2

PUBLISHER’S PROTECTIVE CLAUSE In consideration of publication of an advertisement, by submitting an advertisement for publication by River Road Publishing, LLC d/b/a “Fences News USA”, the advertiser and the agency, jointly and severally, agree to indemnify and hold harmless River Road Publishing, LLC and Healthy Image Marketing, (collectively “Publisher”) and their respective managers, its officers, agents and employees against all expenses, including attorney’s fees, damages and losses resulting from the publication of the advertisement, including but not limited to claims or suits for libel, violation of the right of privacy, copyright or patent infringement, and use of the product or services advertised, either proper or improper. All advertisements are accepted and published based on the representation by the agency and advertiser that both are authorized to publish the entire contents of the material provided to the Publisher in the manner selected by the advertiser, be it print or electronic media. Advertisements and product information do not constitute an endorsement nor a position by the Publisher concerning their suitability. The Publisher reserves the right to reject any advertising in “Fence News USA”, the Publisher’s website or e-newsletter. The Publisher makes every effort to ensure suitable placement of advertising but assumes no responsibility in this regard. All advertisements, including online advertisements, placed in “Fence News USA” must be accompanied by a valid insertion order specifying gross advertising rate, size, color, position and information sufficient for proper identification of the advertisement by the Publisher production personnel. Requested positions are not guaranteed unless stated as a paid position. Contracts for multiple frequency discounts must be in place prior to the first insertion. Publisher will not be bound by any terms and conditions printed on advertising agency or advertiser insertion orders or copy instructions when those rates and conditions conflict with the Publisher’s rate card. While Publisher will make every effort to correct inaccurate artwork, the Publisher is not liable for faulty materials provided by the agency or the advertiser. Such advertisements will be billed as run. The Publisher does not guarantee changes or corrections after the closing date. Publisher is not liable for delays in delivery and/or nondelivery of its publications in the event of any conditions beyond the control of the Publisher that may affect production or shipping of “Fence News USA”. Advertisers may not include product/service pricing or discount copy in advertisements in the Publisher, electronic media.





Traffic Control

Access Control

Telephone Entry

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Family Tradition and Fate Bring New Gainesville Superior Fence & Rail Franchisee Full Circle

John Erickson could hardly have known that accepting an invitation to vacation in the Keys with the family of his daughter’s friend would lead to his becoming the newest Superior Fence & Rail franchisee. When he struck up a conversation with his new acquaintance, Todd, Erickson learned that he is a fence franchise owner, and the rest is history – or maybe the rest is history waiting to be written for this anticipated thriving franchise. Owner, Zach Peyton, envisions great success for the Gainesville market, noting that the area has seen, “significant growth in recent years with the unique opportunity that the market has not yet seen in a large professional fence contractor. Superior Fence & Rail is ready to step in!” Construction is woven through the family fabric for the newest franchisee. Erickson is no stranger to the construction industry, and he is pleased to return to his roots as a Superior Fence & Rail franchise owner, along with his family. “Growing up in a family that was involved in the construction and building supply industry and having the talent to be successful in my direct family, I wanted to get back to something in that vein.” He believes that even though his road to Superior Fence & Rail might have been one of happenstance, his path to success as a fence franchise owner will not be, saying, “We knew that our chance of success exponentially increased by joining their team and following a proven and successful model.” “Nothing happens until a sale happens!” Erickson says that the knowledge and experience shown by company owners, Zach and Chris, played heavily into his decision to buy a Superior Fence & Rail franchise. Coming from a career in sales and sale management in bank technology, Erickson says, “I knew the importance of sales processes. I was glad to see that Superior Fence& Rail put a great deal of importance on this and had all of the tools to generate and track sales activity.” Along with the sales-focused initiative of the company, Superior Fence & Rail offers extensive training to all new franchisees for every aspect of their business. The beauty of choosing a franchise Continued on p12



Our on-site training is now being offered online. Our training experts have worked hard to make sure classes are just as engaging, personalized, and valuable as in-person trainings. We’re here for you, no matter the circumstances.

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Family Tradition, continued from p10

over a ground-up business is also in the ongoing supportive environment, where existing franchisees and company ownership help new business owners navigate their paths to success. It’s all in the family for this new fence franchise. At the very heart of owning a local home service business is the ability to get the word out fast. Networking your new business is elemental in getting off to a great start. Buying a Superior Fence & Rail franchise, with immediate brand recognition, was the first step in the right direction for Erickson. Secondly, Erickson’s extended family also operates a Gainesville business, offering their vast community connection to his new start-up. In addition, Erickson has already been able to fill key positions in his new company with industry-seasoned professionals, some of whom are also family members. Key members of the Superior Fence & rail of Gainesville team will include Matt Grover and Garrett Berdanier. Grover brings extensive operational experience to the team. As a project manager for a large seawall construction company in Michigan, his experience in field operations will be a key element to the company’s success. As a current small business owner and successful entrepreneur in his own right, with a background in finance, technology and process management, Berdanier Berdanier rounds out the management team. Superior Fence & Rail management are eagerly anticipating the success of Erickson and his team. Zach Peyton adds that Erickson has this unique mix of circumstances that will “allow him and his team to operate more efficiently than any other office we’ve established.” This new franchise location is set to become a Gainesville success story and a family legacy. For franchising information, contact franchise@superiorfenceandrail.com



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Women IN THE FENCING INDUSTRY Women are blazing trails in every industry, including fencing and manufacturing. In this section, we’re profiling a few of those trailblazers and finding out how they got where they are and what advice they have for others looking to make their mark. { Hint: persistence and passion are key. } 14


Addressing the

Gender Gap

in the Manufacturing Industry

It’s common knowledge that the manufacturing industry is dominated by males in all levels of occupations. From working on the production line to running the business, men heavily outnumber women. Compared with 47% representation of total employees, women account for only 30% of employment in the manufacturing industry, according to a report from the Bureau of Labor Statistics. An immediate need exists in the manufacturing industry for skilled workers, and perhaps taking an angle of gender inclusivity would help fill this gap. But besides providing warm bodies where they’re needed, what else can women bring to the table in this industry, and what could better attract them to the table in the first place? The research has been done, and unsurprisingly, it shows that the industry would absolutely benefit from having more women filling positions across the board. Organizations that are committed to inclusivity report improved ability to innovate, higher return on equity, and yes, increased profitability. When recruiting, it’s important that it’s communicated early on that gender inclusive values are important in one’s business. It’s

recommended to increase visibility of female leaders to display gender inclusiveness showing real faces of real women in the industry will open the minds of young women and men alike. To attract quality female candidates, promote factors like benefits, flexibility, and culture, and to keep them, live up to the expectations of these selling points. Once a female is in the manufacturing industry, keeping them is another obstacle to hurdle. It’s reported that 87% of women in the industry felt that the standards for them were higher than their male counterparts. This alone will send a capable female running for the next job opportunity. Less than 15% believed that their employers were accepting or understanding of family-related responsibilities - another factor that will make a woman hesitate. Multiple studies have shown that to feel content in a position, they need opportunities for challenging assignments, work-life balance, and a desirable income. As testament to these studies, these same things are listed as the main reasons females leave the manufacturing industry once they enter it. And retention of female employees is important. Companies that have promoted females to

leadership roles report the following: • 88%: diverse perspectives in decision making • 84%: innovative and creative approaches and solutions • 74%: balanced organizational management • 49%: improved financial performance The Manufacturing Institute, the workforce development and education partner of the National Association of Manufacturers, works to grow and support the industry’s skilled workers for the advancement of modern manufacturing. Of its many initiatives, encouraging diversity within the industry is one of its most crucial. Through the STEP (Science, Technology, Engineering, Production) Women’s Initiative, they work specifically to close the gender gap in manufacturing, and have made significant headway through recognition, research, and leadership, and by motivating alumnae to pay it forward by mentoring the next generation. The trickle-down effect created by this is enabling and inspiring communities, schools, and women Continued on p18 FENCENEWS.COM | JANUARY 2021



Pat Moore

Principal with Southwestern Wire

As we celebrate women in the fencing and manufacturing industry in this issue, we are thrilled to talk with Pat Moore of Southwestern Wire. Her unique story and unshakeable passion for the industry have led to resounding success within her business. HOW DID THE COMPANY BEGIN AND GROW INTO WHAT IS NOW SOUTHWESTERN WIRE? In 1992, Southwestern Wire bought the equipment assets of a former company from the Bank of Oklahoma. Southwestern Wire started operations on April 1, 1992 initially with one wire galvanizing line, a few chain-link weaving machines and a hot dip tension bar galvanizing line as the initial operation. Through the commitment of our employee team members and ownership, we gradually grew the manufacturing operations with additional operations added including additional wire drawing equipment, an additional galvanizing line, additional chain-link weaving capacity, bale-tie operations and a gate shop at the original location in Norman, Oklahoma. Additional manufacturing operations have either been opened or acquired in succeeding years in Sacramento, California and Tulsa, Oklahoma. Since 2008, several Eagle Fence Distributing yards have been added across the Midwestern part of the country as part of the organizations growth. WHAT WAS DONE TO TURN IT INTO A PROFITABLE VENTURE? It is the commitment to the success of our customer partnerships that has led to the



growth and overall successful operations at Southwestern Wire. All team members of Southwestern Wire understand this philosophy. Southwestern Wire employees whether in production, sales, or distribution understand that providing the best possible quality of product, customer service and price point to our partners is what makes us successful in the long run. It is the commitment to this philosophy that has allowed Southwestern Wire to grow from the acquisition of just a few pieces of equipment to the successful operations that exist today. YOUR HUSBAND, MAX, WAS ONE OF THE FOUNDERS OF SOUTHWESTERN WIRE, ALONG WITH STEVE PETERS. MAX WAS IN A TRAGIC AIRPLANE CRASH IN 2000. WHEN THE COMPANY WAS INITIALLY FOUNDED, WERE YOU INVOLVED IN THE DETAILS OR DID YOU BECOME INVOLVED AFTER THE TIME OF YOUR HUSBAND’S PASSING? DID THE VENTURE GROW ON YOU OVER TIME, OR WERE YOU INVOLVED FROM DAY ONE? I was involved from the very beginning. When Max and I married in the early 1970s, I joined his family’s steel and wire business. Max and I were very much a team, and as the business grew, there were lots of opportunities for me to jump in and do

whatever was necessary, whether it was inventory, accounting, scheduling, or marketing. I’m grateful for the things he taught me and the lessons we learned together over the years. Neither of us had any formal training or education on how to run a business, but we weren’t strangers to hard work (we’d both grown up on Iowa farms) and we collaborated to figure out solutions. At the time of his death, I was managing a separate wire fabrication operation, so Max was more involved than I in the dayto-day operations of Southwestern Wire. However, I’d been working in the industry for nearly three decades at that point, so assuming the leadership role wasn’t completely foreign to me. HOW DIFFICULT WAS IT TO STEP IN AND TAKE OVER AFTER LOSING YOUR HUSBAND? One of Max’s greatest leadership skills was his ability to assemble a great team. The thing that saved us after his death was the time he had taken to mentor and invest in the Southwestern Wife leadership team. Max had handpicked every person to go to Norman with him and tackle the turnaround. After Max’s devastating accident, it became immediately apparent what a high

quality team that was. David Weinand assumed the role of president and each team member stepped up and carried on. The loyalty, dedication and persistence of this team has been invaluable to me and the company. It is the reason Southwestern Wire exists. MANUFACTURING IS OFTEN SEEN AS A MALE-DOMINATED INDUSTRY. WHAT HAS BEEN YOUR EXPERIENCE AS YOU REFLECT BACK? There’s no question that it is a maledominated industry, but that doesn’t mean it’s not a place a woman can thrive. This is a dynamic industry that is filled with some of the most hardworking, honest, and down-to-earth aspects of the business: supporting the teams, strategizing about future growth, meeting and appreciating our customers and attending trade shows.

The steel and wire industry has been a life-long learning adventure for me and that has been so gratifying to see the growth and advancement we have made in the industry. WHAT WAS ONE OF THE FIRST CHALLENGES YOU EXPERIENCED AT SOUTHWESTERN WIRE AND HOW DID YOU TACKLE IT? Assessing the business situation, realizing support from the team we had in place, and asking David Weinand to step in as President.

WHAT UNIQUE SKILLS DO YOU FEEL WOMEN BRING TO THE FENCING INDUSTRY? Just a passion. Women can do whatever they have a passion for and commitment to. WHAT ARE SOME OF YOUR HOBBIES AND INTERESTS? Currently, I have surrounded myself with capable people and now enjoy flex time. This allows me time to enjoy my seven grandchildren.

WERE THERE ANY SIGNIFICANT CAREER BARRIERS THAT YOU EXPERIENCED? Not barriers, just learn from mistakes and keep going.

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Women in the Fencing Industry

Gender Gap, continued from p15

in the industry to foster new female interest and showcase the potential this industry holds for females. Becoming involved with programs like these will send a message to the pool of talent waiting to be hired. The industry should be motivated to attract women, but why should women be motivated to give manufacturing a shot? Today, 51% of women in manufacturing acknowledge that the industry has begun to make the right kind of changes. This is a great sign that manufacturing is opening their minds to women, and vice versa. The manufacturing industry holds a world of opportunities for females, and the more those opportunities are filled, the more the notion is perpetuated, thus making the industry more attractive. This duty is in the hands of the manufacturing companies themselves in terms of recruiting, retaining, and advancing women. It’s a movement that works hand-in-hand with both the female population and the manufacturing industry. Gender diversity within a manufacturing business makes for more innovation, job satisfaction for employees, better sales, and increased attractiveness for up-and-coming job-seekers. What can be beneficial to both parties is surely something for which to strive.

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Women in the Fencing Industry


L to R: Emily Matthies, Susan Colson & Paula Reese

by Tom Luby Business Consultant and Fence Industry Spokesperson

Over the past 25 years or so consulting in the fence industry, I have seen dozens of examples of great female leadership in the industry, and I want to share with the readers of Fence News USA some of what I have learned from these fine ladies. Recently, I had the privilege to travel to Dallas, Texas to work with a very prominent access control and gate operator Tom: How did you become involved in the fencing industry in the first place? Paula: My uncle, M. K. ‘Rich’ Richmond, founder of DoorKing, Inc. came to visit my dad in Texas. My dad was firmly ensconced in the gas and oil business and Uncle Rich knew that, so he asked me “What have you been up to?” I told him that I was exploring owning my own company. After much discussion, he asked me if I would like to own an access control company. I was only 28 years old at the time, but I said yes and the rest is history. DoorKing’s growth has been in the access control side of the industry. DoorKing is a wellknown entity for decades now in the greater Dallas / Fort Worth area, but we started small and learned and listened. Nowadays DoorKing teaches access control to government and commercial entities alike, but I initially learned from the Dallas Fire Department where they taught me fire codes. I always wanted to be my own boss, choose my own destiny and to go to work in blue jeans and I have finally succeeded. I worked hard but I played hard too. I average more than 40 hours a week, but in the last 3 or 4 years, we have been able to go to my cabin many times each year.



installer, DoorKing of Texas. This company has been run by Paula Reese for almost four decades and shortly, her daughter Emily Matthies will take over the business. I asked both Paula and Emily from DoorKing of Texas about their experiences in the industry.

Tom: I know your mom was involved in the industry from her twenties, but how did you become involved in the fencing industry in the first place? Emily: I was born into it. DoorKing of Texas was started by my parents about 2 years before I was born and the office was ran out of our 3-car garage in the backyard. When I was in elementary school we moved to our first warehouse. I have great memories of going on sales calls with my mom, roller skating in the iron shop using operator boxing foam as knee pads, taking rides on the fork lift, getting lost in the dark inventory basement, playing with the office dog and watching hours of Matlock in my father’s office. My parents got the idea for their company from my maternal great uncle “Rich”, the founder of DoorKing, Inc. When I was young we would fly to California so my parents could attend DoorKing, Inc. Christmas parties, and I loved hanging out with my great uncle. My mother was most influential in my fence career. I wouldn’t be in this industry if it wasn’t for her. She has always been a great example of having it all – being a great mom and successful businesswoman. I strive to make her proud every day, while helping her keep DoorKing of Texas above the rest.

Tom: How have you progressed through your career in fencing? Emily: I have progressed by gaining a true passion for access control. When I was in my early mid-twenties and working for DKTX while earning my MBA from University of Texas at Dallas, working here was more of a means to an end. I was there to make money while in school and move on to a career in marketing – not sales, which I was very clear about. I spent several years in a “sexy industry”, working for big brands and managing excited marketing campaigns. After making a change and coming to work for DKTX after my second child, it took me a minute to find the “sexy” in access control, but I found it in the high level of technology. Keeping up with the everchanging technology is a challenge for me and keeps me on my toes – which I enjoy. Tom: What were your most memorable event and/or contribution to the fencing industry? Emily: Probably when I attended FENCETECH 2020 by myself this year. Attending the courses and mixing with other people in the industry… something just clicked. I belong here.

Tom: Do you think fencing was a good choice and what recommendations and/or advice would you give to other women who may have a future in fencing? Emily: Of course. This industry has been strong for a long time and is only growing stronger. It’s definitely showed its strength through the current COVID-19 pandemic, which has been a blessing during this very difficult time. So, hurry up, we need more women! When walking the new construction sites, it’s rare to see other women. We need more cowgirl boots on the ground. Construction can be a little rough and tough, but it’s a good time. I also talked with Susan Colson with Security Fence about her fencing career. Tom: Tell us about your start in the fencing career. Susan: My background is in education is accounting. I spent several years working in public accounting as a CPA. I married my husband, Terry, in 1983 and we decided to work together to in his fencing business, Security Fence Inc., in Cookeville, TN. Terry began his fencing career in 1973 later incorporating his company in 1976. Security Fence Inc. has grown as a family business; now four family members work for the success of our company. I guess you would say Terry was the most influential. He asked me to help him bring more professionalism and growth to his business. At the time, we wanted to work together to build both a family and a business. Tongue in cheek I guess I could use the old saying “If it doesn’t kill you it makes you stronger”. We struggled for many years to provide for our family. Our company has grown at times slowly but there was always growth. Our children and grandchildren have learned values of hard work and sacrifice. Our business has grown considerably in the last few years. I hope they will see that the work and sacrifice has paid off. I am also proud of the employees who have worked with us over the years. We have some long-term employees that feel like family and we appreciate them. I think I have been able to use my accounting education to add value to our business and to set up policies and procedures that have made us more efficient in our workplace. I have also enjoyed my journey through AFA leadership serving on the Chapter level and on AFA Boards and as a past President of AFA. I most definitely learned from my AFA colleagues and appreciate the relationships I built over the years serving in AFA leadership. I was rewarded with much more than I could have possibly contributed.

Speaking of women in fencing, Susan Colson with Security Fence is heading up the “Women in Fencing” roundtable discussions at the upcoming FenceTech ’21 in Nashville this coming February and we wish her the best.

WORKING hard and putting in long hours running a fencing operation is one thing that most of you are quite familiar with. However, making a substantial profit and sustaining a quality life style with security and peace of mind is something that far too few fencing companies enjoy. Profit Builders International and their Business Partners in the fencing industry would like to help you get there and beyond. We have devised a “Roadmap to Success” Program and it is available for you along with my fence industry books “The Close” and “The Roadmap to Success” user manual by contacting Profit Builders International at the phone or address below: Profit Builders International 3421 10th Lane West Palmetto, Fl. 33221 Website: www.profitbuilder.org Phone: 941-981-3677 cell: 941-807-7666 Fax 9412-981-3677 See Spanish version of this article on page 28.

Tom: What do women bring to the fencing industry? Susan: I think women sometimes bring a different perspective to a male dominated workplace. Women have lots to contribute to daily activities and planning for the future. Don’t be afraid to speak and offer your ideas and perspectives. Women are often unique problem solvers and contributors. Tom: What are the benefits you’ve seen from being part of this industry? Susan: I believe owing our fence contracting business gave our family opportunities to work together and build a business with pride in our accomplishments. Although we have always worked hard and devoted our lives to the company business, at times it gave us great flexibility for life events and allowed us to design our own path.



Women in the Fencing Industry

Deb, Kathy, Pricilla, Ishita, Christine, Nicole

Women Leaders at Riverdale Mills are Wired for

Success Females are making big career strides in the manufacturing industry, demonstrating that modern manufacturing offers rewarding careers with limitless opportunity for growth, regardless of gender. The women at Riverdale Mills in Central Massachusetts have certainly made a huge impact on their company and their industry, from the upper levels of management to the manufacturing floor. Riverdale Mills opened its doors 40 years ago, originally manufacturing an innovative welded wire mesh fabric called Aquamesh® for the construction of lobster traps. The company has grown significantly since that time. Today, over 80% of lobster traps in North America are made with Aquamesh, and the company is known worldwide for its myriad wire mesh products. Using the same manufacturing process to make Aquamesh, Riverdale created several fencing products for the agriculture, ranching, and security industries. The company’s fence products protect farms, embassies, utilities, airports, transit systems, and marine bases around the world. Women have been at the forefront of the company’s growth and success throughout its history. Here, several of them discuss their careers in manufacturing at Riverdale:



Debra A. Krikorian

Chief Financial Officer (CFO) An employee since 2014, Krikorian is the officer keeping watch over the finances at Riverdale, and the driving force behind Riverdale Mills’ manufacturing excellence. She performs under exceptional conditions, fosters an environment of growth, and dives deep into details without losing momentum. “There is a complexity to the manufacturing industry that is both challenging and intriguing.” Riverdale Mills buys millions of pounds – miles and miles of steel – year-round, to manufacture over 3,500 configurations of wire mesh. Krikorian successfully navigated 18 months of 25% steel tariffs imposed by the Trump administration. The company paid hundreds of thousands of dollars in tariffs but instead of passing it along to the customer, she and Riverdale Continued on p24




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Women in the Fencing Industry

Riverdale Mills, continued from p22

CEO Jim Knott found other ways to balance the bottom line. Krikorian previously worked for Walker Magnetics Group Inc. of Worcester and Ionics Inc. of Watertown. She earned a Bachelor and Master of Business Administration degree, from Bentley University. She says she does not feel her role as CFO at River Mills is out of the ordinary. “That’s because we have women in leadership roles throughout our organization.”

Kathy Tata Business Manager Tata’s background is in engineering, not purchasing or supply chain management, which has greatly benefitted Riverdale Mills. For many years she worked as a mechanical engineer, designing sensors in the strain gauge industry. After taking time to raise her two sons, she taught high school math and then accepted a “temporary” job as marketing manager at Riverdale. Tata stands at the junction of engineering, manufacturing, and sales to guarantee the capacity of Riverdale’s machines, which ultimately guarantees customer demands are met. She manages complex projects and leads the interdisciplinary team with the right balance of technical and business skills. 10 years later, Tata stays at Riverdale because of the “the great team of motivated and knowledgeable colleagues.”

Christine albone Sales and Marketing Manager Albone never considered a career in manufacturing or sales, but after working in fundraising for a non-profit and as an account executive at a metals company, she knew she enjoyed the customer connection and the variety of industries to which she was exposed. She joined Riverdale in 2012 and most recently served as the company’s marketing manager to increase the company’s brand visibility across Riverdale’s key industry markets (marine, security, construction, agriculture, and horticulture). Last fall, Albone was named Sales and Marketing manager, a natural move given the strong customer relationships she has built over her time with the company. She is proud to be representing Riverdale Mills to customers around the world, is confident the diversity of the company’s products are a buffer against the recession, and “really likes being a part of the dynamic American manufacturing industry.”



Pricilla Jacques Lead Shear Operator Jacques is Riverdale Mills’ own “Rosie the Riveter.” Standing tall at 5 feet, she is often described as the “small and mighty one.” Jacques arrived at Riverdale Mills in 1984 to work part-time as an office assistant but she never took a memo or answered the phone. On her first day, she headed down to the manufacturing floor where she was needed to help build cages for the San Francisco Zoo. “If given the choice between office work and working on the manufacturing floor, I’ll always choose the later.” This is in sync with one of her favorite sayings, “A body in motion stays in motion!” As Lead Shear Operator, and a 36-year veteran of the Riverdale team, Jacques oversees the quality control of the shearing unit and supervises seven male colleagues on the manufacturing floor. Continued on p26


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Digital Modulation – Better immunity to interference Consistent Transmission – As temperature varies & voltage drops Armor-Piercing Technology – Improved penetration of obstructions Receiver PCB Antenna – Easy installation, less prone to damage Receiver Has Wide Voltage Range, Low Current – 10~24 VAC / 9~48 VDC Pocket-Sized Transmitter – IP68 Waterproof, up to 10-years battery life‡ Receiver LED Display – Shows reception, signal strength, # of transmitters learned, etc.

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Women in the Fencing Industry

Riverdale Mills, continued from p24

ishita patel Data Analytics Lead Patel joined Riverdale Mills in August 2019. She received a Bachelor of Science from Pandit Deendayal Petroleum University (India) and Master of Science from Boston University in Applied Business Analytics. Her primary role is to project the pricing of all products sold by Riverdale. To do so, she needs to fully understand both the manufacturing processes and the analytics to accurately forecast and maintain accurate databases. Patel conducts data cleaning, manipulation, modeling, extraction and visualizations to identify trends and insights. She works with multiple data sources to unearth insights for Riverdale’s production, sales, and management teams. Those insights help Riverdale more accurately project pricing and further automate processes. In her first months at Riverdale, Patel automated the process of data reporting in the company, which reduced the time spent from 1.25 hours to 20 minutes. A 73% reduction in reporting time! “Riverdale gives me exactly the kind of professional challenge I was looking for.”

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nicole Go Maintenance Scheduler Go has worked on and off at Riverdale since 1992. She oversees all of Riverdale’s maintenance resources and assets, including building and machine upgrades and renovations, which need to be orchestrated with precision timing. She started at Riverdale as an administrative clerk. She brings her detail-oriented approach and administrative voice to her partnership with the company’s mechanics, electricians, and engineers. She has been instrumental in overseeing the implementation of ISO 9001, security upgrades and even under-water maintenance of the mill’s hydro-dam and mill pond on the Blackstone River. On any given day, Go is managing a roof repair, working with landscapers and scuba divers for the hydro-dam and Mill Pond, scheduling plumbers, lighting specialists and janitorial companies and much more. “My job is never boring, and that’s why I love it.” As the New Year begins, these women and the entire 150-member team at Riverdale Mills are poised for continued growth. “There are currently 12.75 million manufacturing workers in the U.S., accounting for 8.6% of the workforce,” says Knott. “These talented women are critical to the growth of the manufacturing industry and Riverdale Mills. That growth is driven by our company’s focus on innovative engineering methods, the delivery of superior products and customer service, and an incredibly dedicated team of employees.” Learn more at www.riverdale.com. 26


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Women in the Fencing Industry

PERFILES: MUJERES EN LA INDUSTRIA DE LAS REJAS L to R: Emily Matthies, Susan Colson & Paula Reese

by Tom Luby Business Consultant and Fence Industry Spokesperson

Durante los últimos 25 años, aproximadamente, como consultor en la industria de las rejas, he visto docenas de ejemplos de gran liderazgo femenino, y quiero compartir con los lectores de Fence News USA algo de lo que he aprendido de estas excelentes damas. Recientemente, tuve el privilegio de viajar a Dallas, Texas para trabajar con un instalador de sistemas de control Tom: ¿En primer lugar, cómo se involucró en la industria de las rejas? Paula: Mi tío, M. K. ‘Rich’ Richmond, fundador de DoorKing, Inc. vino a visitar a mi papá a Texas. Mi papá estaba firmemente instalado en el negocio del gas y el petróleo y el tío Rich lo sabía, así que me preguntó: “¿Qué has estado haciendo?” Le dije que estaba explorando ser dueña de mi propia empresa. Después de mucha discusión, me preguntó si me gustaría tener una empresa de control de acceso. Solo tenía 28 años en ese momento, pero dije que sí y el resto es historia. El crecimiento de DoorKing en la industria ha estado en el lado del control de acceso. DoorKing es una entidad bien conocida desde hace décadas en el área metropolitana de Dallas / Fort Worth, pero comenzamos de a poco, aprendimos y escuchamos. Hoy en día, DoorKing enseña sobre control de acceso a entidades gubernamentales y comerciales por igual, pero inicialmente aprendí del Departamento de Bomberos de Dallas, donde me enseñaron los códigos de incendios. Siempre quise ser mi propio jefe, elegir mi propio destino e ir a trabajar en jeans y finalmente lo he logrado. Trabajé duro pero también jugué duro. Hago un promedio de más de 40 horas a la semana, pero en los últimos 3 o 4 años hemos podido ir a mi cabaña muchas veces al año. 28


de acceso y operadores de portones muy importante, DoorKing of Texas. Esta empresa ha sido dirigida por Paula Reese durante casi cuatro décadas y en breve, su hija Emily Matthies se hará cargo del negocio. Les pregunté a Paula y Emily sobre sus experiencias en la industria.

Tom: Sé que tu madre estuvo involucrada en la industria desde los veinte años, pero ¿cómo te involucraste en la industria de las rejas? Emily: Nací en esto. DoorKing of Texas fue fundada por mis padres aproximadamente 2 años antes de que yo naciera y la oficina se quedó sin el garaje para 3 autos en el patio trasero. Cuando estaba en la escuela primaria nos mudamos a nuestro primer almacén. Tengo muy buenos recuerdos de cuando acompañaba a mi madre a las llamadas de ventas, de patinar en el taller de hierro usando la espuma de boxeo del operador como rodilleras, de montar en el montacargas, perderme en el sótano oscuro del inventario, jugar con el perro de la oficina y mirar horas de Matlock en la oficina de mi padre. Cuando era joven, viajábamos a California para que mis padres pudieran asistir a las fiestas de Navidad de DoorKing, Inc. y me encantaba pasar el rato con mi tío abuelo. Mi madre fue la más influyente en mi carrera. No estaría en esta industria si no fuera por ella. Siempre ha sido un gran ejemplo de “tenerlo todo”: ser una gran madre y una exitosa mujer de negocios. Me esfuerzo por hacerla orgullosa todos los días, mientras la ayudo a mantener a DoorKing of Texas por encima del resto “.

Tom: ¿Cómo ha progresado en su carrera en la industria? Emily: He progresado adquiriendo una verdadera pasión por el control de acceso. Cuando tenía veintitantos años y trabajaba para DKTX mientras obtenía mi MBA de la Universidad de Texas en Dallas, trabajar aquí era más un medio para llegar a un fin. Estaba allí para ganar dinero mientras estaba en la escuela y avanzar hacia una carrera en mercadeo, no en ventas, lo tenía muy claro. Pasé varios años en una “industria sexy”, trabajando para grandes marcas y gestionando emocionantes campañas de mercadeo. Después de hacer un cambio y venir a trabajar para DKTX después de mi segundo hijo, me tomó un minuto encontrar lo “sexy” en el control de acceso, pero lo encontré en la tecnología de alto nivel. Mantenerme al día con la tecnología en constante cambio es un desafío para mí y me mantiene alerta, lo cual disfruto. Tom: ¿Cuál fue su evento y / o contribución más memorable a la industria? Emily: “Probablemente cuando asistí sola a FENCETECH 2020 este año. Asistir a los cursos y relacionarse con otras personas de la industria ... algo hizo clic. Pertenezco aquí”.

Tom: ¿Crees que la industria de las rejas fue una buena elección y qué recomendaciones y / o consejos le darías a otras mujeres que puedan tener un futuro en esta industria? Emily: Por supuesto. Esta industria ha sido fuerte durante mucho tiempo y solo se está fortaleciendo más. Definitivamente ha demostrado su fuerza a través de la pandemia actual de Covid-19, que ha sido una bendición durante este momento tan difícil. Así que apúrate, ¡necesitamos más mujeres! Al caminar por las nuevas obras de construcción, es raro ver a otras mujeres. Necesitamos más botas de vaquera en el suelo. La construcción puede ser un poco tosca y dura, pero es un buen momento. También hablé con Susan Colson de Security Fence sobre su carrera enla industria de las rejas. Tom: Cuéntenos sobre su comienzo en la carrera de las rejas. Susan: Mi experiencia es en educación y contabilidad. Pasé varios años trabajando en contabilidad pública como CPA. Me casé con mi esposo, Terry, en 1983 y decidimos trabajar juntos en su negocio de rejas, Security Fence Inc., en Cookeville, TN. Terry comenzó su carrera en la industria en 1973 y luego constituyó su empresa en 1976. Terry me pidió que lo ayudara a aportar más profesionalismo y crecimiento a su negocio. En ese momento, queríamos trabajar juntos para construir una familia y un negocio. Security Fence Inc. ha crecido como una empresa familiar; ahora cuatro miembros de la familia trabajan para el éxito de nuestra empresa. Supongo que podría usar el viejo dicho “Si no te mata, te hace más fuerte”. Luchamos durante muchos años para mantener a nuestra familia. Nuestra empresa ha crecido a veces lentamente, pero siempre hubo crecimiento. Nuestros hijos y nietos han aprendido los valores del trabajo duro y el sacrificio. Nuestro

negocio ha crecido considerablemente en los últimos años. Espero que vean que el trabajo y el sacrificio han dado sus frutos. También, estoy orgullosa de los empleados que han trabajado con nosotros a lo largo de los años. Tenemos algunos empleados a largo plazo que se sienten como en familia y los apreciamos. Creo que he podido utilizar mi educación en contabilidad para agregar valor a nuestro negocio y establecer políticas y procedimientos que nos han hecho más eficientes en nuestro lugar de trabajo. También, he disfrutado de mi trayectoria a través del liderazgo de AFA, sirviendo en Chapter level, en las Juntas de AFA y como ex-presidente de AFA. Definitivamente aprendí de mis colegas de la AFA y aprecio las relaciones que construí a lo largo de los años en el liderazgo de la AFA. Fui recompensada con mucho más de lo que podría haber contribuido. Tom: ¿Qué aportan las mujeres a la industria de las rejas? Susan: Creo que las mujeres a veces aportan una perspectiva diferente a un lugar de trabajo dominado por hombres. Las mujeres tienen mucho que aportar a las actividades diarias y a la planificación del futuro. No tenga miedo de hablar y ofrecer sus ideas y perspectivas. Las mujeres son, a menudo, únicas contribuyendo y solucionando problemas. Tom: ¿Cuáles son los beneficios que ha visto al ser parte de esta industria? Susan: Creo que el deber de nuestro negocio le dio a nuestra familia la oportunidad de trabajar juntos y construir un negocio con orgullo por nuestros logros. Aunque siempre hemos trabajado duro y dedicado nuestra vida a la empresa, en ocasiones nos dio una gran flexibilidad para los eventos de la vida y nos permitió diseñar nuestro propio camino.


Hablando de mujeres en la industria, la señora Susan Colson, de Security Fence, encabezará las discusiones de la mesa redonda “Mujeres en la cerca” durante la próxima FenceTech ’21 en Nashville el próximo febrero y le deseamos lo mejor. Planeo asistir y cubrir el evento y espero verte en Nashville. TRABAJAR duro y dedicar muchas horas a una operación de cercado es algo con lo que la mayoría de ustedes está bastante familiarizado. Sin embargo, obtener un beneficio sustancial y mantener un estilo de vida de calidad con seguridad y tranquilidad es algo que muy pocas empresas disfrutan. Profit Builders International y sus socios comerciales en la industria de las cercas desean ayudarlo a llegar allí y más allá. En este nuevo y revolucionario programa “Hoja de ruta hacia el éxito” de PBI, se encuentran todas las cosas que ustedes necesitan saber, los “temas comerciales” necesarios para administrar con éxito su empresa: Profit Builders International 3421 10th Lane West Palmetto, Fl. 33221 Sitio web: www.profitbuilder.org Teléfono: 941-981-3677 celular: 941-807-7666 Fax 9412-981-3677

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Women in the Fencing Industry

It seems fitting in this section on women in the fence industry to introduce readers to the women who produce Fence News each month.










SKIDRIL, the originator of the gas powered post driver, introduces the G2XD high power at a great price!






• On-Off simplicity • Simple 4-cycle OHV engine or powerful 2-cycle • Easy service replacement motors, for low cost repairs • 2 engine makes available • Few moving parts • Drive T-Post, round post up to 4” • Available Multi-Collet option • Air cushion dampening for virtually no recoil • High fuel efficiency 1qt/hr • Modular design Dimensions: 29 x 11. 5 x 13” (configuration may alter dimensions)

Clutch: Centrifugal

Tank Size: 1.0 Qt.

Starter: Recoil

Impact Energy: 45 Ft-LBs

Weight: 42 lbs (depends on the configuration) Fuel: Regular gasoline

Hp: 1.8 (2-stroke) 1.4 (4-stroke) @ 6000 RPM

Max Speed: 6000 RPM

Impact Rate: 1100-1800 BPM

Engine: 2 Cycle or 4 Cycle OHV

Displacement: 50.0 cc (2 stroke) • 33.5 cc (4 stroke)

Carburation: Diaphragm

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Copyright 2020 SKIDRIL Inc. All rights reserved. Specifications subject to change without notice. SKIDRIL & “Ski-dude” are trademarks of SKIDRIL Industries, LLC.





VINYL ORNAMENTAL CHAIN LINK WOOD RAILING SPECIALTY TOOLS SPECIALIZING IN: WHOLESALE PRICING NEXT-DAY DELIVERY JOB-LOT DELIVERY Give us a call to find out how we can help make your business run smooth and profits run high.

800-339-3362 | www.easternfence.com FENCENEWS.COM | JANUARY 2021 33

Eastern Wholesale Fence LLC ©2020 • All Rights Reserved.

by Mark Levin, CAE, CSP Executive Vice President, Chain Link Fence Manufacturers Institute

Four Keys

to Making 2021 a Profitable Year Okay, let’s admit it. The things that have made 2020 such a challenging and crazy year are NOT magically going to disappear in 2021. Turning the page on the calendar doesn’t equate to getting to start over with a clean slate. We don’t live in a “do over” world, and the fence industry has never been a “do over” industry. So, the things that impacted our ability to turn a profit in 2020 will still have to be dealt with in the new year. These include: the corona virus (for at least half the year, if not longer); the changing political and economic climate; the impact of foreign relations policy on imports, trade, and commerce; and the ongoing changes in consumer behavior. You get the picture. If you think about it too long, it gets a little depressing. However, there are some things we all can be doing to make 2021 a profitable year, regardless of what is “carried over” from 2020 or what hits the industry in 2021. Here are a few suggestions: Keep Your Sights On The Long Haul The truth is that 2020 wasn’t a disaster for everyone in the fence industry. While the pandemic forced many companies to make some tough decisions regarding personnel,



it also created some situations that helped businesses, such as: • Being classified as an “essential industry” allowed contractors, distributors, and manufacturers to keep their companies open for business when others had to shut down. • The DIY portion of the industry jumped as people weren’t traveling (good for some of us, not so good for others). • Pre-funded, public works projects and dense facility upgrades continued to provide ongoing opportunities. The thing to be cautious about is that we can’t assume that any of these positive aspects of the marketplace will continue indefinitely. While it took some adjustments and changes to take advantage of these opportunities, you must be prepared for a return to some of the market norms that were in place before the pandemic. That would include both marketing strategies and management efficiencies. Don’t jump at the new marketplace and neglect your traditional profit centers.

Re-examine Your People Policies Being able to keep businesses open hasn’t stopped fence industry employment practices from going through some game—changing struggles. Virtually every company had to restructure work schedules and provide new safety features in workplaces. Limited numbers of employees are still being mandated on shop floors, in offices, on jobsites, and in team meetings. The number of remote workers has skyrocketed. Staff meetings are virtual. Sales people still aren’t traveling the way they used to. And, while these trends may have created some impressive cost-savings, they have also created a brand new world of human resource management. To deal with this new world, companies need to: • Retrain your supervisory personnel at every level on how to deal with remote employees. “Deal with” means motivating, communicating, criticizing, evaluating, compensating, etc., in a new way. • Have someone audit, and then adjust, your personnel policy manuals, company work rules, hourly employee recordkeeping, etc. Make sure they


reflect the changing realities of the workplace. • Invest heavily in creative incentive programs. It’s probable that many of your employees, not just those who were temporarily laid off or forced to work fewer hours, are feeling very insecure. Give them some reasons to trust that they have a future with your company. • Work with your insurance and benefits vendors to see if changes are needed to keep your workforce – and your company – properly protected. Remember, in 2021, your people may well be the source of your profit. Move From Relationships To Partnerships We’ve all been told that business success is built on relationships. And that’s still true, of course. People always want to do business with people and companies that they know, they like, and they trust. There is a difference between a relationship (knowing and trusting someone) and a partnership (affiliating with someone). • Work hard to identify win-win situations, and then ask for a commitment. Don’t hesitate to take that next step where both parties commit to an outcome and collaborate on reaching common goals. • Instead of adding resources by partnering with another company like yours, multiply those resources by finding partners with complimentary skills and assets. • Don’t restrict your partners to fence industry companies. Sometimes the new insights you get from partners that have been successful in other industries will spark creative ideas to adapt those practices in the fence market. • Consider the fact that partners are willing to share the risk as well as the rewards, not a bad thing to have in unsettling times.

T H E G O -T O S O L U T I O N F O R A L L







Become An Active Part Of A Team It’s no coincidence that the most successful companies in the fence industry are those which are actively engaged in one or more of the industry’s associates, professional societies, or business development groups. NO matter how big or successful a company is, there are still some things that are done better, faster, and more cost-effectively through collaboration. When industry norms are challenged, a collective response is required, such as: • Be sure that all levels in your company (management, supervisory, sales and marketing, human resources and front line workers) are encouraged to join and participate in the appropriate organization. Let them bring new ideas and opportunities to benchmark your operations in from these affiliations. • Lead by example. Don’t just be a member of these industry groups so you can put more logos on your website. Seek out leadership and policymaking roles. • Don’t be afraid to share. What you think are “company secrets” are probably ideas and techniques others have used in one form or another. The concept that “no one knows what the future will hold” has NEVER been more appropriate than it is right now. 2020 was completely unexpected, and 2021 is completely unknown. That just means you must be ready for anything and everything. These four keys to profitability might just be the tools to help you be prepared for whatever comes along.



Post Rock Fencing Helped Establish Homesteads

Back in the 1860’s, when Congress passed the Homestead Act, farmers began to pour into west-central Kansas, creating problems for cattle ranchers who were accustomed to allowing livestock have free range. Fencing materials weren’t in abundant supply, so people of those days had to be creative. As the adage says, “necessity is the mother of invention”; farmers looked to nature to figure out a fencing solution. Turns out, a viable resource lay dormant just feet beneath the earth. Known as Greenhorn limestone, the yellow-tan rock proved the solution to the fencing dilemma. This stone was first scientifically mentioned as

“fencepost limestone” by F.W. Cragin in 1896. The material has also been called Benton limestone for its prominence as a marker for the now generally obsolete Benton Group classification. Used for years as a material for homes and buildings, post rock as it became known, being used as a material for fence posts was likely the next logical step to fill the need. Post rock fences began popping up in the early 1870s, slowly sectioning off the open range into farmland. As a building material, post rock offered several distinct benefits. First, it was easily accessible, lying close to the earth’s surface, only a few feet below ground. It was also in abundant supply, sprawling

across some 200 square miles across Kansas. Free for the taking, the shale was of a uniform thickness, does not rot and was immune to prairie fires. Even more, post rock was soft and workable when extracted, then hardens when exposed to air. That softness allowed settlers to chisel grooves and notches into the stone to hold the wire they strung between posts. Post rock is unique for its contribution to the cultural landscape of Kansas, appearing as miles of stone fence posts lining fields and pastures. It is noted in history that no other area of the world has used a single rock formation so extensively for fencing. continued on p41



Picket Fencing

Rail Fencing


Privacy Fencing





Semi-Privacy Fencing

ed in E stablish FA M


D Deck & Railing

Country Estate has set the standard for the finest quality fencing and decking solutions in the industry. We safeguard our reputation for excellence through state-of-the-art manufacturing processes and a highly skilled workforce. The result is a broad line of cutting-edge fencing and decking products that are free from traditional maintenance. We are focused on providing our network of Country Estate

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dealers and installers a full range of products and solutions that exceed homeowner expectations. It’s that commitment and experience that makes a company good at what they do.




Top of the Chain continued from p25

caution Excavation-Related Damages to Utilities Cost the U.S. Approximately $30 BILLION in 2019 Common Ground Alliance (CGA), the national nonprofit trade association dedicated to protecting underground utility lines, people who dig near them and their communities, recently announced the findings from its 2019 Damage Information Reporting Tool (DIRT) Report. The report analyzed all 2019 data submitted voluntarily by facility operators, utility locating companies, one call centers, contractors, regulators and others from the U.S. and Canada using an in-depth statistical modeling process. The results of this analysis found that an estimated 532,000 excavationrelated damages to underground facilities occurred in the U.S. in 2019, a 4.5% increase compared to the 2019 estimate of 509,000 damages. The report also examined the direct and indirect costs of damaging underground infrastructure, and estimated that the societal costs totaled approximately $30 billion in the U.S. in 2019 alone. That figure is more than double the U.S. federal law enforcement

budget for 2019, and represents a massive amount of public and private resources spent not only repairing utilities and restoring utility service, but also covering property damage, medical bills, loss of commerce while businesses are interrupted or evacuated, and other indirect costs. According to CGA DIRT data, estimated annual damages have trended upward since 2015, but largely kept pace with increasing construction activity. The 2019 data shows that for the first time, each dollar of construction spending is resulting in more transmissions from one call centers than in years prior, a possible indicator that the volume of locate requests is putting pressure on the damage prevention process, impacting the ability of locators to complete accurate and timely locates. The 2019 DIRT Report analyzes the root causes of damages to buried infrastructure to help determine at which step in the safe excavation process incidents occur. While failure to notify the one call center (811) is the continued on p40





Excavation-Related Damages, continued from p38

single largest individual root cause, contributing to 29% of damages, the invalid use of locate requests drove 14% of damages in 2019. As damage root cause groupings become more evenly distributed, the 2019 DIRT Report provides several recommendations that the damage prevention industry can implement to reduce the incidence of damages. These include reviewing CGA Best Practices that correlate with damage root causes (such as examining handdigging and excavating within the tolerance zone), examining the pressures on locate technicians as request volume surges, emphasizing the proper use of locate requests and developing strategies for persistent no-call damages. “The findings from the 2019 DIRT Report are a real call to action for the damage prevention industry and the public at large; particularly the staggering $30 billion in societal costs,” said Sarah K. Magruder Lyle, president and CEO of CGA. “We have made tremendous progress over the last two decades in securing an FCC-designated national



call-before-you-dig number (811), identifying Best Practices, and improving processes and technologies to reduce incidents of damage. However, there is still significant work to do. I’m proud that CGA’s newest endeavor, the Next Practices Initiative, is focused on encouraging innovation and new practices to address the most critical damage prevention challenges, and is committed to addressing the inefficiencies that exist throughout the system to achieve the next dramatic reduction in damages.” “We would like to thank the committed stakeholders who submit their damage and near-miss data voluntarily to DIRT. Once again, we received a record number of data submissions and were able to increase the granularity of analysis in the 2019 Report,” said Deanna Centurian, co-chair of CGA’s Data Reporting and Evaluation Committee and principal at Cyera Strategies. “In addition to reading the 2019 DIRT Report, I encourage all damage prevention advocates to explore the data using the Interactive Dashboard and consider

how you can use DIRT data and analysis to reduce damages in your area.” Damage prevention decision-makers will be discussing the future of the industry and DIRT datainformed strategies for reversing the trend of rising damages at the 2021 CGA Conference & Expo, set to take place in Orlando in October. Attendees will be able to participate in a range of educational sessions that focus on damage root causes and how stakeholders can best share responsibility to achieve or goal of zero damages. The complete DIRT Annual Report for 2019 is available for download at www. commongroundalliance.com.

Post Rock Fencing, continued from p36

Post rock allowed farmers to get settled into the new territory and help secure their homesteads. In the 1880’s, farmers found the cattle would rub against the smooth wire used at the time, loosening posts and breaching fence lines. About that time, a newfangled item called barbed wire became available and proved to be an effective deterrent. At its greatest extent, post rock fencing crisscrossed an estimated 40,000 miles of the Plains. By the 1920’s, the time and effort required to cut and transport the stone posts was no longer cost-effective. Steel fence posts became the next answer, as these were now reasonably priced, readily transported and relatively easy to install. It is estimated that fewer than 10 percent of the original stone fence lines remain. Kansans regard the surviving post stone fences as cultural artifacts, representing both the land and the hardy people who settled it. At the westbound I-70 rest stop at milepost 224, an historical marker perched atop post rock slabs relates the story of the unique fencing material. An 18-mile stretch of Kansas Highway 232 from Wilson, just south of the interstate north to Lucas, is lined with stone fence lines and buildings and has been designated as the Post Rick Scenic Byway. In 2018, the Kansas legislature designated Greenhorn Limestone formation, specifically, the famous post rock limestone bed, as the state rock of Kansas. La Crosse, Kansas, in Rush County is home to the Post Rock Museum. Housed in an 1883 stone house that was dismantled and moved to the site, it exhibits the tools used to cut post-rock alongside historic photos of the farming region. The museum opened in 1964 in part to answer the many questions posted by passersby regarding the stone posts.



• Each post weighs between 250 and 450 pounds, is 8 to 12 inches thick and 5 to 6 feet long. • Settlers hauled cut posts with teams of horses pulling a sled or wagon. • Post holes were a minimum of 18 inches deep and set 15 to 30 feet apart. • A 160-acre farm required about 360 posts and 40,000 feet of wire.



Fence Armor® Launches Post Caps and Finial Product Lines Fence Armor®, the world’s leading post protection manufacturer, has announced the release of new products, Fence Armor® Post Caps and Fence Armor® Finials. The authentically North American designed and manufactured Fence Armor® Post Caps and Finials allow customers to upgrade their fence line appearance. Fence caps offer more than just a decorative finish. They protect the vulnerable end grain at the top of the fence posts. This is where more water will be absorbed, leading to mold, mildew and eventually rot, as well as the part of the fence most exposed to sun and wind, which dries the wood and can lead to cracking. The Fence Armor Post Cap is universal and will fit posts 3.375” (85mm) to 4.1875” (106mm) and are stamped from American galvanized steel. They were designed to slide easily into wood or vinyl posts. The Fence Armor Post Caps include the press-fit design of the Fence Armor Cap Claw that features two self-adjusting underside prongs that stabilize and lock-in the Fence Armor Post Cap to exposed post tops.Caps are available in white or black. Finials have a long architectural history. Examples can be found in ancient Greek and Roman buildings, and it is believed they were prominently used in Asian cultures as decorative elements on pagodas in the 700s.



The use of finials grew in popularity and by the time Gothic architecture developed in France and spread through Europe, the use of finials in architectural design was firmly established. Today, the use of finials has expanded beyond buildings to flagpoles, arches, clocks and anywhere else a distinctive decorative element is desired. Adding the curb appeal of a finial to fence installations is made easy with Fence Armor’s new decorative finials. The product is easy-to-install, made from American zinc and can be added to existing post caps or in conjunction with Fence Armor Post Caps in which a top-threadedhole design allows for finial attachment or post cap removal. There are six Fence Armor Finial designs to choose from: Fleur-De-Lis, Ball Top Quad, Trident, Hops, Texas Lasso Star and Acorn. The acorn finial also allows for flags to be added for special occasions.

Fence Armor Post Caps and Fence Armor Finials fit well with Fence Armor’s other fence protection products, Fence Armor and Postsaver, both of which protect fence posts at and below the ground line. The new caps and finials are an integral aspect in the Fence Armor® mission statement; prevent, protect, prolong. Learn more at www.fencearmor.com.


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Playground Fencing is Serious Business

In North Carolina, two 3-year-olds climbed a 5-foot fence and escaped from a childcare center. They were found 35 minutes after being reported missing — and after they crossed a four-lane road. In Ohio, a little boy exited a swing set that was next to a parking lot, went into the street and was run over by a truck and killed. In Connecticut, a little boy wandered away from a playground near a pond. He fell into the pond and drowned. A jury awarded the parents millions, stating the pond was an “attractive nuisance” near the playground.

Playgrounds are a place for children to play, grow, socialize and learn, but as these examples demonstrate, they must be protected while they are there, and a fence can be a critical element in providing that protection. Whether the playground is at a park, daycare, school or other location, a high quality fence that meets certain guidelines is essential. Playground fences can serve multiple safety and security roles, including: • Keep kids safely inside the playground space • Keeping out things that can harm them, like a baseball, dog, vehicle • Preventing a child predator from contact with the children • Protection from intruders who might vandalize equipment There are many regulations and rules related to outdoor play environments, including fencing. Some states Continued on p46



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Playground Fencing, continued from p44

have adopted CPSC (Consumer Product Safety Commission) and ASTM (American Society for Testing and Materials Standards). However, state licensing requirements across Departments of Health and Human Services, Child Care Licensing, and Park Departments do vary from state to state. To learn more about your state laws or regulations, contact your state’s department. The CPSC’s Public Playground Safety Handbook provides guidelines for playground safety that includes fencing. It is available at www.cpsc.gov. The ASTM’s technical manufacturing standards for public use of playground equipment, surfacing and fencing (F2049 standards) are available through their website, www.astm.org. There are some crucial design elements to consider for playground fence that are common across most all standards and expert recommendations:

Height A playground fence must be high enough to prevent a child from climbing over and out, an intruder from climbing over and in, or someone from reaching over and into the space. This height should also prevent thrown or kicked balls from going over the top. Most local regulations require a minimum of six feet, but this varies across the country. In addition to using height as part of the protective barrier, make sure the fence is not too close to trees and other playground equipment that a child could climb onto from, or to, the fence.

distance The fence should be a certain distance from any adjacent streets. All areas of the playground should be clearly visible from every angle so supervising adults can see the entre area.

material/design Like any fence installation, there are a variety of material options that meet the standards for playground fencing, but there are certain playground specific factors that should be considered when making decisions about the materials and design chosen. Most important is durability. A playground fence needs to be sturdy enough to withstand not only the sometimes rough activity of the children it protects, but also a variety of temperature and weather conditions. Smooth surfaces, free from jagged edges and abrasive edges are safe choices. A fence that rusts or one that splinters easily could quickly become a safety hazard. Gaps or openings in a fence, even if too small to allow a child to get out, could still provide a large enough opening for a hand, foot or even a head, to get stuck in. Depending on the location’s climate, a metal fence could get hot enough to cause a burn, another aspect to keep in mind. Fencing that can be clearly seen through is often safer than fully solid privacy fencing. This will provide a line of sight for adults supervising children from outside the enclosure and prevent someone people from hiding outside the fence without being seen.

gates Gates on playground fences should be selfclosing. Self-locking adds additional security. The latch and/or lock should be high enough to prevent young children from reaching. The gate material should be of the same construction standards as the fence.

maintenance As with any fence, a playground fence will last longer if it is properly cared for. When it comes to keeping children safe and protected, maintenance is even more important. Regular

cleaning, repairs and an annual inspection can help prevent an accident from occurring. Knowing the playground safety standards and having experience installing fences that comply with them will help a contractor be equipped to help their clients make good decisions about the safety and security on a playground fence.

Fences Encourage Creative Outdoor Play

For anyone concerned that the barrier of a fence might impose unnecessary limits on children, research has shown that a fencedin playground provides a safe boundary that actually encourages creativity. A team of landscape architects conducted a study to observe any physical and psychological influences of having a fence around a playground, and how its consequent effects would impact preschool children. By observing teachers and their students on a playground surrounded by a fence, and on a comparable playground with no fence, the researchers found a striking difference in how the children interacted in the space. On playgrounds without fences, the children tended to gather around the teacher, and were reluctant to stray far from her view. On playgrounds that were fenced in, however, they ran all around the entire playground, feeling freer to explore. The researchers concluded that with a boundary, in this case a fence, children felt more at ease to explore the space. Source: UK Collective by Maya Hampton



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LockeyUSA Launches ™ SUMO GL2LINX --

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LockeyUSA brings the convenience of the SUMO™ GL2 Surface Mount Gate Lock to chain link with the SUMO™ GL2LINX Adapter. GL2LINX, sold separately, is an easy-to-install, bolt on adapter for securing chain link gates (1 5/8” and 1 7/8’) with the SUMO™ GL2. SUMO™ GL2, available single and double sided, is offered in two Marine Grade finishes; Jet Black and Satin Chrome. The SUMO™ GL2 was the inaugural product in LockeyUSA’s newest line, SUMO™ Gate Hardware. The name derives from the ability to be SUrface MOunted. SUMO™ products keep intruders out of the perimeter, like how a sumo wrestler’s aim is to force his opponent out of the ring. “If a product says SUMO™, you can trust it can be easily installed or retrofit in the field,” says Scott Wojcik, LockeyUSA’s Vice President. Each product in the SUMO™ line was specifically designed to offer a simple gate hardware solution.



Other new products in the SUMO™ Surface Mount Gate Hardware Line by LockeyUSA include: •  SUMO™ GL2 Gate Lock •  SUMO™ PGL-50, Pool Gate Latch •  SUMO™ PGL-25, Perimeter Gate Latch •  SUMO™ SGL-DS, Double Sided Gravity Latch •  SUMO™ SGL-SS, Single Sided Gravity Latch •  SUMO™ SSCHD, Heavy-Duty Self-Closing Hinges •  SUMO™ SSC, Self-Closing Hinges •  SUMO™ SPH, Gate Pull Handle


“Unlike other manufacturers, LockeyUSA only sells through distribution.” says Doug Hill, President of LockeyUSA. “Our SUMO™ line of top pulls, gate hinges and gravity latches give distributors the opportunity to create additional sales without competing with manufacturers who sell direct.” Existing LockeyUSA products that were transitioned into the SUMO™ Gate Hardware line include hydraulic gate closers, panic hardware kits, and chain-link adapter LINX products. SUMO™ products are backed by a limited lifetime mechanical warranty. If you would like to learn more about SUMO™ Gate Hardware products, visit www.LockeyUSA. com. To place an order, contact an authorized LockeyUSA distributor. To find the LockeyUSA distributor nearest you, visit www.lockeyusa.com/find-a-distributor. SUMO Gate Hardware Hinges Pulls and Latches



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will be felt by the rest of the team or company. LEAD WITH PURPOSE Have goals. Know what you’re working for—both individually and as a team. This allows you to measure progress. ACCEPT FEEDBACK Just because you’re the boss doesn’t mean everyone has to agree with you, and it certainly doesn’t mean that you shouldn’t accept ideas and feedback from the people on your staff. Listen to ideas. People want to be heard at work. They don’t want to follow directions and produce. For higher morale, everyone needs to feel like their opinion matters.



Management Corner

Want a Better Business in the New Year? Tips for setting business resolutions When people hear ‘new year’s resolutions,’ they often think of exercising more or spending more time with family and friends. But, these are personal, what about your business? The new year is the perfect time to reflect on where you’ve been, dream of where you want to go and create impactful resolutions to bridge the gap. Much research has shown that business professionals who create conscious, well-thought out goals are more likely to achieve long-term success. So how do you set clear, actionable and attainable goals for your business? Here are a few tips from experienced entrepreneurs to help make 2021 the year you hit every business target you set.


IDENTIFY PRIORITIES USING A SWOT ANALYSIS. When setting big, overarching company goals for the year, you must know what your priorities are. A SWOT analysis identifies your business strengths, weaknesses, opportunities and threats, helping you to define your top three focus areas.


DEFINE SMART GOALS FOR YOUR FOCUS AREAS AND MAKE THEM SMARTER. All too often, goal setting gets sidelined in business. In fact, roughly half of all employees don’t know what is expected of them at work and get frustrated, confused and disengaged. The SMART system gives organizations a smarter way of setting objectives to create, track and accomplish short and long-term goals.



SMART goals are: Specific—be clear and specific about the outcome to be achieved and designate a lead member. Measurable—specify the key results or milestones that indicate meaningful progress. This could be a number, an event or an experience. Achievable—set ambitious, yet attainable goals and solidify a strategy for achieving them. Realistic—ensure relevance by aligning goals with overall mission. Designate priority and importance of each goal in your plan. Timely—set a clear deadline and milestone dates to track progress. Evaluate—evaluate progress, prioritization and action strategy frequently with your team and discuss challenges and provide feedback/ guidance. Recognize—recognize effort, collaboration and milestone wins. Reward significant achievements and successful goal attainment.

down with them, review the goals and get their feedback. They may agree—giving you their buy-in and commitment, or they may have useful insights you haven’t thought of yet. By involving your employees, you make them feel valued and engaged, and at the same time ensure your goals are achievable.

When your goals are these defined, it becomes easier to visualize the outcome, objectively determine if you have achieved it or not, and along the way you will acquire information to help you set additional goals for the future based on successes and shortfalls.

Business goal-setting might sound a little overwhelming, but it is much less overwhelming than feeling like you’re drowning in work and nowhere near to achieving your goals. So, make a business resolution this year to identify your key focus areas, set SMART goals and put systems in place to ensure you position yourself to make 2021 the year your business booms.


REVIEW THE GOALS WITH YOUR TEAM AND GET THEIR FEEDBACK. Successful business owners know that the people who work for them are their most asset. Your team is essentially your brand— they develop and work on your products and talk with current and potential clients. They can tell you what is working and what is holding your business back. It is important that you sit


CREATE GOOD HABITS. To make a goal a reality, you need to create a schedule and build good habits around it. The actions that will achieve your goals need to be scheduled and regularly reviewed to resolve any issues before your window of opportunity has passed. Automate as much as possible—use a shared calendar for all team members including check-ins and deadline dates. Create task plans with clearly defined objectives and responsible parties to organize duties. Write your goals down and display them on an office wall to keep them visible and top of mind.

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Also, the Keynote Speaker will be Ross Bernstein. He is a best-selling author of nearly 50 sports books and has spent the better part of the past 25 years studying the DNA of championship teams. His program, “The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World,” not only illustrates what it takes to become the best of the best, it also explores the fine line between cheating and gamesmanship in sports as it relates to values and integrity in the workplace. The Keynote General Session will be held Wednesday, February 24, 2021 from 11 a.m. – 12 p.m. in the Music City Center.




Building Better Fences New Technology Improves the Look and Longevity of Fences

Thanks to advances in technology, fencing materials today are more practical, attractive and durable than ever before. From powder coating on metal fencing that increase longevity and allow color applications to new vinyl materials and innovative coverings for chain link, fencing has never looked so good or lasted so long. Here’s a closer look at some of these technological advances that have led to improvements in fencing:

Aluminum Aluminum fencing continues to grow in popularity in the category of metal fencing. Unlike classic iron, aluminum is bolted together instead of welded. The bolting process typically allows for more flexibility in design and installation. Typically it has a powder coat finish for low maintenance.

Chain Link Today’s new chain link fencing offers more variety, value and durability as the result of innovations in materials and coatings. Chain link can blend into the surrounding landscape or create a statelier image for a property using modern colors and design. New styles and framework options add to the versatility of this reliable, cost-effective fencing material, along with slats and cloth options to fill in the openings to add more privacy, reduce wind and enhance the appearance.

Engineered Wood Engineered fencing is made of a mixture of resins and real wood to create an eco-friendly alternative to standard wood fencing. It combines the classic look of wood fencing with the modern innovation of composite boards. These types of fences are durable, versatile and constructed to defend against moisture, bending, twisting and warping. Ultimately, engineered wood is designed to require less maintenance and last longer.

Metal Metal has long been considered a trusted material for building a strong fence. It provides a powerful, durable and beautiful protective barrier. Galvanized steel panels offer ease of installation and maintenance and come in a variety of weight, depending on the protective need. Newer innovations have helped alleviate inherent risks of wear and tear. Powder coatings are available to help protect a metal fence against rust and corrosion. The powder is held in place with an electrostatic charge that makes its protection stronger than paint. A variety of colors are available, so a powder coating is also a great way to add a protective finish to a metal fence that also gives it a new look.

Pressure Treated Wood Pressure treatment helps extend the life of a wood fence. Pressure treated lumber products are treated in a pressurized cylinder. The treatment process forces a waterborne preservative deep into the cellular structure of the wood to provide long-term protection against fungal decay, rot, termites and other environmental factors. Advances in preservative formulas and newer regulations make the use of pressure treated wood more eco-friendly.

Continued on p56





Building Beter Fences, continued from p54

Vinyl Once available only in white, vinyl fencing has come a long way. Today, vinyl fence comes in a wide variety of colors, and even textures the mimic wood or stone. Vinyl offers resilience against the natural elements, and as a result, may be more low-maintenance and longlasting than some other materials. UV coatings are available to prevent fading from sun exposure. When first introduced, vinyl fencing had a hollow center which made it light, but sturdy. Many manufacturers now offer steel reinforcement in the hollows of vinyl fencing and posts.

Wrought Iron Always a popular choice for a traditional, classy look that offers strength and durability, today’s wrought iron fences are typically made of modern steel that is more resistant to rust and weathering. Unlike traditional iron fences, the inside core is iron while the outside is covered in a protective steel polymer that prevents rain or UV rays from sinking deeper into the material. Paint is the most common coating type wherein several paint types have been created to retain the metal’s hardness and other properties. Protective coatings, including paint and powder coatings, can protect the iron from the effects of the elements.

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Combined with our uniquely redesigned adjustable metal bracket, Gregory Fence’s roll-formed C-Post can eliminate many of the complaints and customer callbacks associated with warped, split or rotting wood caused by wind or water damage. With our wood fence system, you get the strength, longevity and durability of steel without sacrificing the beauty of wood. gregoryfence.com 4100 13th St. SW, Canton, OH 44710 1-866-GO-CPOST

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Baked Mac & Cheese with Bacon from southernliving.com 1 pound uncooked large elbow macaroni 1 tablespoon plus 1 1/2 tsp. kosher salt, divided 3/4 cup fresh breadcrumbs 2 ounces Parmesan cheese, shredded or grated (about 1/2 cup) 6 thick-cut bacon slices, cooked and crumbled, divided 1/3 cup all-purpose flour 1 teaspoon black pepper 1 teaspoon dry mustard

3 cups whole milk 1 cup whole buttermilk 1/3 cup unsalted butter, plus more for greasing dish 12 ounces extra-sharp Cheddar cheese, shredded (about 3 cups) 4 ounces Monterey Jack, provolone, or mozzarella cheese, shredded (about 1 cup) 2 large eggs, well beaten

1. Preheat oven to 350°F. Bring 3 quarts water to a boil over high in a large stock-pot. Stir in pasta and 1 tablespoon of the salt, and return to a boil. Cook, stirring occasionally, until pasta is tender but still firm, about 6 minutes. Reserve and set aside 2 cups cooking water, and then drain the pasta. Return pasta to pot, and remove from heat. Cover to keep warm. 2. Generously butter a 13- x 9-inch baking dish, and set aside. Toss together breadcrumbs; Parmesan cheese; and half of the cooked, crumbled bacon in a bowl, and set aside. Stir together flour, pepper, mustard, and remaining 1 1/2 teaspoons salt in a small bowl. Heat milk and buttermilk in a medium saucepan over medium, undisturbed, until barely steaming but not boiling, 4 to 5 minutes. Set aside. 3. Melt butter in a large heavy saucepan over medium-high. Add flour mixture. Cook, whisking often, until mixture is smooth and thick and has a delicate golden color and toasted aroma, about 2 minutes. Slowly whisk in warm milk mixture. Bring to a boil over high. Cook, stirring often, until thickened to the texture of cream, about 3 minutes. 4. Stir shredded Cheddar and Monterey Jack cheeses into milk mixture, and remove from heat. Stir in beaten eggs until mixture forms a smooth sauce. 5. Uncover cooked pasta, and stir. (If pasta sticks together, stir in reserved warm cooking water, and drain again.) Stir cheese mixture and remaining bacon into drained pasta in stockpot. 6. Transfer pasta mixture to prepared baking dish, and sprinkle evenly with breadcrumb mixture. Bake in preheated oven until firm, puffed up, and lightly browned, 35 to 40 minutes. Serve hot or warm.

Brisket from Genius Kitchen SAUCE 1⁄2 cup onion, finely minced 2-3 garlic cloves, minced 1 cup chili sauce 1⁄4 cup A.1. Original Sauce 2 teaspoons liquid smoke

1 teaspoon thyme 2 teaspoons cajun spices 1⁄4 teaspoon cayenne pepper 1 tablespoon Worcestershire sauce 1⁄4 teaspoon pepper 3 - 4 lbs beef brisket

SPICE RUB 1⁄2 teaspoon garlic powder 1⁄2 teaspoon onion powder 1⁄2 teaspoon chili powder 1⁄2 teaspoon dry mustard 1 teaspoon cajun seasoning 1 teaspoon liquid smoke

1. Mix dry spices together and rub over the lean side of the brisket. Sprinkle liquid smoke over the spices. Tightly wrap the meat in plastic wrap and refrigerate overnight. 2. In the morning place the brisket in the slow cooker fat side to the bottom. Mix all sauce ingredients together and pour over meat. Cook on high for 6 hours. Once cooked, remove the meat to cutting board, and rest before cutting. 3. Take pan juices from the slow cooker and place in a saucepan. Cook for 10 minutes at a low bubble until reduced by 1/3 to 1/2. Serve sauce with sliced brisket.



Southwest Automated Security Announces Vice President of New Business Development Southwest Automated Security announces Eric Mardian as their vice president of new business development. Coming from a successful career in the voice and data communications field, Mardian has spent the past 13 years working in virtually all facets of the electronic security industry covering a wide spectrum of technologies, from integration with Siemens to distribution with Anixter to leading manufacturers such as Optex, Milestone, and Agent Vi. Mardian brings over two decades of experience in business development, major



account management, sales management and field sales. He has sold products and services globally in the electronic security and data networking industries to both direct and indirect B2B channels. In addition to having managed sales and program management departments for early stage companies, Mardian has worked with sales teams for several Global 1000 companies in over 10 countries in Europe and South America. He also co-founded and later sold a successful security and identify management business where he trained and ran the company’s field organization. His

Eric Mardian

distribution experience includes heading up an inside sales organization for Anixter’s Clark Security Products Division and the marketing department for GBH Communications, a leading national distributor of audio and video conferencing solutions (acquired by SKC Communications in 2018). Mardian will be instrumental in advancing new products and providing a one-stop shop to dealers for everything from video surveillance to access control products. He holds a bachelor of science in marketing from California State University Northridge.

RIG-MOUNTED POST DRIVER HP1000SS ULTRA HEAVY DUTY HIGH POWER-TO-WEIGHT RATIO ONE MAIN MOVING PART LOW-FLOW REQUIREMENT • High-impact force • Uses less than 8 GPM • Patented accumulator reduces recoil, adds power • 6” driver tool standard • Near perfect center of gravity • Highest hitting force per pound of tool • Self lubrication prevents damage • Closed circuit hydraulics creates no exhaust • Drives wood and steel up to 6” diameter, guard rail and more • Drives stakes, rods and pins • Runs off of skid steer loaders and tractors • Can be slung or hard-mounted • 1 year parts and labor warranty Dimensions: 40 x 18 x 12 (main body without quick-mount plate) Weight: 496 LB w/quick-mount plate & tool

Pressure: 1650 PSI


Impact Energy: 350 Ft-lb Flow: 5.5 - 7 GPM

P.O. Box 8041 Greensboro, NC 27419 Tel: 800-843-3745 Fax: 336-674-6690

Copyright 2020 SKIDRIL Inc. All rights reserved. Specifications subject to change without notice. SKIDRIL & “Ski-dude” are trademarks of SKIDRIL Industries, LLC.



Available from National Metal Industries, Forevergreen-Hedge transforms open-space chain link fence into a beautiful, private, protective enclosure. Get the natural appearance of a ďŹ nely groomed hedge without the maintenance, water or trimming. Forevergreen-Hedge blends well into any landscape and provides about 95% privacy. Proudly manufactured in our New York warehouse. 60





AD SPACE NOW FOR Plan now to get maximum industry exposure for your company in 2021 through the pages of Fence News and The Annual Directory of Suppliers. Email Katie at sales@fencenews.com for a price quote and to schedule your print and digital placements! Fence News is a monthly publication delivering the latest news from the fence industry and related fields. Each issue is packed with information on products, industry trends, marketing strategies, technical features, sales techniques, management tools, success stories, details about association and trade shows, and more. When you advertise in Fence News, your information is put directly in the hands of key decision makers across the country at companies you need to reach, including retailers, wholesalers, contractors, manufacturers and others in the expanding fence and access control industry.

20 21

2021 ANNUAL DIRECTORY OF SUPPLIERS Annual Directory of Suppliers is published each November as the 13th issue of Fence News. It is a combination field reference manual and directory of suppliers (manufacturers, wholesalers, distributors, sales agents and importers/exporters). The directory section of Annual Directory of Suppliers contains a list of suppliers by product and region. Rates and dimensions for Annual Directory of Suppliers are the same as for Fence News, and insertions in Annual Directory of Suppliers apply toward earned rate discounts. Make sure your company has a commanding presence in Annual Directory of Suppliers by reserving ad space as soon as possible!

Ad Placement Deadline: May 31, 2021 Artwork Deadline: July 13, 2021

PUBLICATION SCHEDULE INSERTION ORDER DEADLINE - 1st of the month prior to month of publication EDITORIAL DEADLINE – 1st of the month prior to month of publication ADS NEEDING DESIGN DEADLINE - 1st of the month prior to month of publication CAMERA-READY AD DEADLINE - 5th of the month prior to publication

INTERESTED IN DIGITAL ADVERTISING ON OUR WEBSITE? Contact us for more information! sales@fencenews.com | (337) 312-0975 Submit your news releases and product information to: editor@fencenews.com



POWDER COATING WEEK Powder Coating Week will be held February 23 – 26, 2021 in Orlando, Florida at the Renaissance Orlando at SeaWorld. Powder Coating 101 Workshop: The Basics and Custom Coater Forum will be held February 23 – 24 with the technical conference and exhibition taking place February 25 – 26. A discount is available for registration of three or more people To register for these events, visit www.conference.powdercoating.org.

NATIONAL WATER SAFETY CONFERENCE This year’s National Water Safety Conference will be online March 29 – April 1, 2021. An all-access pass is available, with access to every keynote speaker, live session, workshop and training for up to five months after the conference. Over 80 sessions are planned along with live Q&A interactions with experts. In addition, there will be a virtual exhibit hall to connect with water safety suppliers and vendors. For details, visit www.watersafetyconference.com.

COMMON GROUND ALLIANCE CONFERENCE & EXPO The Common Ground Alliance Conference & Expo will be held October 12 – 15, 2021 at the Renaissance Orlando at SeaWorld. It’s the premier event for damage prevention stakeholders to assemble to share knowledge, data and technology. It will offer networking of integrated CGA committee meetings, industry-leading speakers, curated breakout sessions and discussion groups, and an interactive exhibit hall. Most importantly, it will facilitate the development of concrete actions the industry can take to help reduce damages. To register, visit www.cgaconference.com.

A one-year subscription to Canada and Mexico is only $60 US dollars? It covers the cost of shipping. Interested? Just visit www.fencenews.com and click Subscribe.



(manufacturer’s reps, dealers, distributors, installers wanted, consultants, and other services)

$1 a word (25 word minimum) or by the column inch rate $50 if camera furnished art If publisher has to set $60. Add $10 if a border is added. 10% discount on three-month consecutive insertions, paid in advance. Payment must accompany ads.

62-yr-old fence company on The Sunny Gulf Coast seeks experienced Full-time Access Gate Technician 3 yrs experience required 401K, Vacation Send resumes to: fenceresume1@gmail.com



Deadline is 5th of the month prior to month of publication. Email Katie at sales@fencenews.com for a price quote and to schedule your ad. Send editorial submissions to edit@fencenews.com.

Introducing NEW Lighting, Wood and Aluminum Products! New Low Voltage Lighting Products

Recessed Riser Light

Flush Deck Light w/ Trim Ring

Flush Mount Trim Ring, 10pk

Flush Deck Light

New Designer Post Caps For Wood

4” Sq. Suffield Post Cap (Fits 3.75” Wood Post)

4.5” Sq. Suffield Post Cap (Fits 4.5” Wood Post)

6” Sq. Suffield Post Cap (Fits 5.5” Wood Post)

New Post Caps & Skirts For Aluminum

2” Sq. Post Cap for Aluminum

2” Sq. Ornamental Post Cap

2.5” Sq. Post Cap for Aluminum

3” Sq., Post Skirt for Aluminum

Explore our new New Website www.lmtproducts.com Trumpet Vine

| Innovative Products and Solutions 690 Puritan Avenue | Lawrenceville, NJ 08648 | p:1.888.570.5252 | f: 1.609.989.1199 | orders@lmtproducts.com





Nationwide Industries maintains the largest, in-stock selection of fence and gate hardware for fence professionals just like you. Our products are guaranteed to last, easy to install, and ship in 24-hours so you can focus on doing what you do best.

We are the leading industry resource with over 2,000 SKUs


Phone: (813) 988-2628




Happy New Year!



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