Costa Blanca South 2 – 8 November 2023 Issue 2000

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ILMAINEN

FRI

GRATIS

GRATIS

VRIJ

THE city of Alicante is set to launch its most exten­ sive promotional cam­ paign to date in the UK. The campaign aims to so­ lidify and boost the British market’s growth. It will coincide with the World Travel Market in London from November 6 to 8 and extend for a month, targeting London, Manch­ ester, Bristol, and Edin­ burgh. The campaign, titled ‘Al­ icante City, where sum­ mer never ends,’ aims to strengthen their primary source market to attract more ‘city break’ and va­ cation tourists, capitalis­ ing on Alicante’s excellent air connectivity during the autumn and winter sea­ sons. The campaign features a total of 175 city buses adorned with Alicante’s imagery and campaign slogan that will circulate

GRATUITO

G GRATIS

LIVRE

FFREE

GRATIS

G GRATUIT

CULTU-ART

THE CULTU-ARTE weekend held at Ermita Algorfa in Algorfa was a vibrant cultural spectacle. Over the weekend, the venue played host to a diverse range of events, offering something for everyone. Families joined a family yoga work­ shop, finding relaxation and togetherness. Arts and crafts workshops allowed participants to explore their creativity, while art exhibitions showcased local talent. There was also a patchwork workshop and a cupcake workshop. There was an artisanal market featuring handcrafted de­ signs and later, the attendees enjoyed a retro­pop concert. Children enjoyed bouncy castles and an array of activities. Live music and dance shows added to the weekend’s charm.

Image: Shutterstock/ AlexDreamliner

UK SPOTLIGHT

FREI

Image: Algorfa Town Hall

FREE

Image: Alicante.es

Costa Blanca • Issue No. 2000 • 2 - 8 November 2023

Celebrating art and culture at CULTU-ARTE weekend. CAMPAIGN: ‘Alicante City, where summer never ends’ takes over the UK!

in three British cities from November 6 to December 3. Specifically, 50 buses will roam London, Manch­ ester, and Edinburgh, with 25 more in Bristol. Additionally, 123 digital

displays will be visible in central London, and cen­ tral Manchester. An ad will be published for two months in British Airways’ ‘High Life’ magazine. The British market accounts

for 23.36 per cent of hotel stays in Alicante according to the Alicante Provincial Hotel Association (APHA). This reflects the increas­ ing interest of British tourists in the city.


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