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THE city of Alicante is set to launch its most exten sive promotional cam paign to date in the UK. The campaign aims to so lidify and boost the British market’s growth. It will coincide with the World Travel Market in London from November 6 to 8 and extend for a month, targeting London, Manch ester, Bristol, and Edin burgh. The campaign, titled ‘Al icante City, where sum mer never ends,’ aims to strengthen their primary source market to attract more ‘city break’ and va cation tourists, capitalis ing on Alicante’s excellent air connectivity during the autumn and winter sea sons. The campaign features a total of 175 city buses adorned with Alicante’s imagery and campaign slogan that will circulate
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CULTU-ART
THE CULTU-ARTE weekend held at Ermita Algorfa in Algorfa was a vibrant cultural spectacle. Over the weekend, the venue played host to a diverse range of events, offering something for everyone. Families joined a family yoga work shop, finding relaxation and togetherness. Arts and crafts workshops allowed participants to explore their creativity, while art exhibitions showcased local talent. There was also a patchwork workshop and a cupcake workshop. There was an artisanal market featuring handcrafted de signs and later, the attendees enjoyed a retropop concert. Children enjoyed bouncy castles and an array of activities. Live music and dance shows added to the weekend’s charm.
Image: Shutterstock/ AlexDreamliner
UK SPOTLIGHT
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Image: Algorfa Town Hall
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Image: Alicante.es
Costa Blanca • Issue No. 2000 • 2 - 8 November 2023
Celebrating art and culture at CULTU-ARTE weekend. CAMPAIGN: ‘Alicante City, where summer never ends’ takes over the UK!
in three British cities from November 6 to December 3. Specifically, 50 buses will roam London, Manch ester, and Edinburgh, with 25 more in Bristol. Additionally, 123 digital
displays will be visible in central London, and cen tral Manchester. An ad will be published for two months in British Airways’ ‘High Life’ magazine. The British market accounts
for 23.36 per cent of hotel stays in Alicante according to the Alicante Provincial Hotel Association (APHA). This reflects the increas ing interest of British tourists in the city.