Bee & Alpaca’s ‘Gap’ Proposal

Nightwear range- Pyjama sets

I have identified the ‘gap’ of nightwear within Bee & Alpaca. I am proposing to launch a nightwear range, as I think it really would expand the brands target market and bring in a new demographic of consumers.

I am proposing to create nightwear suitable for summer time (top + shorts), as well as giving customer’s the option to customise the garments by adding their initials. The nightwear will be in various colours, such as standard black and white, pastels (pink, purple) and possibly grey. All of the sets will either be made out of recycled cotton or Tencel Vegan silk, which are both plant-based fibres.

Colour offer

Fabrics