Brand Onion

Vision

To be the go to sustainable clothing brand, whilst keeping in with trends.

Values

Sustainability is at the heart of the brand, and they value eliminating waste in the fashion industry.

Brand Internal Drivers

Beliefs

Sustainability starts with all of us, and it is so important that consumer’s are aware of it.

Brand Personality Brand External Drivers Bee & Alpaca

How We Look

The brand has gone for a minimalistic style, on both their website & Instagram. Beige is a running colour.

How We Talk

They speak in a motivational way, with educating consumer’s at its forefront.

How We Behave

They post regularly on Instagram and on their story, keeping consumer’s engaged with exciting content.

Position

They are a small, independent brand so therefore have to compete with other smaller brands.

Proof

They have smaller following, meaning they need to meet consumer’s needs to compete with others.

Strap-line

“Good sustainable practice meets great style”.