Competitor Brand Matrix

For my brand competitor matrix of Bee & Alpaca, I have chosen the headings of high price, low price, basic and unique. All of the brands I have selected are sustainable, apart from Goose & Gander.

I have placed Bee & Alpaca into the lower price, and more towards basic. Their brand is quite affordable, and they lean more towards the basic category as they mainly sell simple, plain garments.

All of the brands lean more towards basic, as the majority sell simpler clothing, however some do sell more unique pieces such as Finsu, who are also more of an expensive brand.