The Five E’s

Essence Enpower Educate

• Bee & Alpaca’s main social media platform is Instagram. This is how they draw consumer’s in with the posts they put out regularly

• Some key words to describe their main aims as a brand are: Sustainability, considered, trusted, ethical, anti-waste, quality, determination, growth

• Bee & Alpaca’s main Instagram posts are inspiring and motivational, for example they post content such as ‘What to do with old clothes: five sustainable actions’, ‘8 easy sustainable fashion tips to try today’ etc. Their consumer’s know they’re always there if they need specific advice

• Bee & Alpaca as you know post educational content around the theme of sustainability and aim to educate their consumer’s by doing so

• Sustainability can be hard to understand, but they do a good job of making it easier- for example, through a post titled ‘Are clothes made from deadstock fabrics more sustainable?’

Entertain Engage

• In order to keep their customer’s entertained, Bee & Alpaca have various techniques:

• They post very regularly on their Instagram story, usually of images from an interesting photo shoot or run-downs of new/upcoming products and how they are beneficial to consumers

• Bee & Alpaca use interesting captions alongside images on their posts to intrigue people

• As an example, they titled a post ‘Multi-purpose neck scarf’ with an image of that product, engaging consumer’s and making them want to find out how a scarf can be multifunctional